Title: World famous
Subtitle: how to give your business a kickass brand identity
First published: 2009
Description: There are masses of people just waiting to do business with you...once they are so inspired. World Famous reveals the enormous possibilities awaiting you once you put your energy into inspiring rather than selling, being authentic rather than trying to fit in, and working to engage the marketplace rather than focusing solely on your competitors. Whether you see your own or your business’s persona as a hip, young gunslinger, or a cultivated purveyor of luxury, this eye-opening, strategy-filled book shows you how to build your own world famous brand by touching people’s hearts and minds…and doing so in such a way that they feel compelled to do business with you. You’ll find out how to:identify what motivates your target marketdefine and communicate the unique personality of your businessfind uncommon ways to add valuetruly engage the marketget people’s attention...and keep it Your business deserves to be world famous, and this inspiring book arms you with the tools to command true loyalty and attract more business than ever before.
Subjects: Target marketing, Branding (Marketing), Business, Nonfiction
LC classification: HF5415.127 .T87 2009