Title: In search of stupidity
Description: A humorous book that takes a look at some of the most influential marketing and business philosophies since the 1980s and, through the dark glass of hindsight, provides an educational and entertaining examination of why they didn't work for many companies.
Subjects: Case studies, Business failures, Computer software industry, Management, Computer industry, USA, Misserfolg, Marketingpolitik, Hochtechnologiesektor, Welt, Softwareindustrie, Hochtechnologiesektor / Computerindustrie / Softwareindustrie / Marketingpolitik / USA / Welt, Computerindustrie