Title: Corporate Social Responsibility
Subtitle: Doing the Most Good for Your Company and Your Cause
First published: 2005
Subjects: Social marketing, Charitable contributions, Social responsibility of business, Corporations, Corporate image, Entreprises, Bedrijven, Donaciones benéficas, Empresas, Mercadotecnia social, Marketing social, Soziomarketing, Corporate Social Responsibility, Image, Responsabilité sociale, Soziales Engagement, Sociétés, Sociale verantwoordelijkheid, Dons de charité, Responsabilidad social de la empresa, Unternehmen, Imagen corporativa, Corporations, charitable contributions
LC classification: HD60 .K67 2005