Title: The man who sold America
Subtitle: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
Description: The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket].

The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.
Subjects: Advertisers, Advertising, Biography, History, Advertising, biography, Advertising, history
Places: United States
People: Albert Davis Lasker (1880-1952)
Time periods: 20th century