Title: Essays on capabilities based marketing and competitive superiority
Description: "The eight essays in this book examine different aspects of the relationship between marketing capability and firm performance. Covered themes include, among others, the influence of competitive environment and business strategy on the capability-performance relationship, distribution channel versus industrial firm context, and innovation and marketing capability."--Foreword.
Subjects: Marketing, Management, Comparative advantage (International trade), Competition, Organizational effectiveness, Industries, Organizational capabilities
Places: Finland