Title: Say It with Data: A Concise Guide to Making Your Case and Getting Results
Description: Being a frontline advocate requires vision, a deep understanding of the workings of the library, and a plan of relationship building and communication. Any advocacy effort will be unsuccessful without data and statistics. Data that speaks to your point is difficult to refute, and being prepared with easily accessible data lends greater authority to you and your message.
Subjects: Communication in library administration, Library statistics, Libraries, Marketing, Evaluation, Statistical methods, Library use studies, Library surveys