Title: Marketing research for managers
First published: 1984
Description: xii, 322 p. : 25 cm
Subjects: Marketing research, Management & management techniques, Market research, Marketing - General, Business / Economics / Finance, Business & Economics, Business/Economics, Marketing - Research, Advertising & Promotion, Business & Economics / Marketing / General, Management - General, Marketing, management, Marketing, Management, Recherche, Gestion