Title: Internet world guide to one-to-one Web marketing
First published: 1998
Description: "Experts Allen, Kania, and Yaeckel get you up to speed on all the hot new Web technologies that marketers are using to forge lasting relationships, one customer at a time. With the help of case studies of some of the most successful one-to-one Web marketing initiatives, they show you exactly how those technologies are being employed to customize offerings and create dialogs with customers.

They provide valuable lessons, tips, and guidelines on how to make the best technology selections for your budget and goals, and plan a successful one-to-one Web marketing initiative; build relationships with customers using personalization, push, interactivity, telephone and A/V conferencing, e-mail, virtual community, and other cutting-edge Web technologies; and integrate one-to-one Web marketing strategies with other processes and systems, such as customer service and support and databases."--BOOK JACKET.
Subjects: World Wide Web, Internet marketing, Web sites, Design, Internet, Internet advertising, Marketing, data processing, Web sites, design, Marketing sur Internet, Sites Web, Création, Publicité sur Internet, Web, BUSINESS & ECONOMICS, International, Marketing, Multilevel, Exports & Imports, Web sites--design, Hf5415.1265 .a418 1998, 658.8/00285/4678, Internet (Computer network)
LC classification: HF5415.1265 .A418 1998