Title: Web analytics for dummies
Description: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You'll discover:    What to expect from Web analytics  Definitions of key Web analytics terms  Help in choosing the right analytics approach  How to collect key data and apply it to site design or marketing  Techniques for distinguishing human users from bots  Tips on using Google and other free analytics tools  Advice on choosing pay and subscription services     A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time--and every time.
Subjects: Computer Technology, Data processing, Internet marketing, Internet users, Nonfiction, Statistics, Web site development, Web usage mining, Electronic commerce, Data mining