Title: Think like a marketer
First published: 2009
Description: "I feel so empowered with Lauron's clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that's exactly what I need. No business should run without this information."-Valerie Boudreaux-Allen, First Step Business Training & Consulting; Houston's SBA's Women in Business Champion, 2007Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen?To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day. Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.Chock-full of specific examples and proven processes, Think Like a Marketer will teach and show you how to:Think, act, and communicate like a marketing pro.Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).Stand out in a cluttered and overcrowded marketplace.Stir the pot to build and maintain marketing momentum.Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.With Think Like a Marketer, you'll be prepared to put marketing into action and turn yourself and your business into a marketing machine!
Subjects: Business, Nonfiction, Commerce, Management, Marketing & Sales, Marketing, General, BUSINESS & ECONOMICS, Distribution, Business & Economics
LC classification: HF5415 .S6933 2009