Title: Changing the culture of college drinking
Description: "The RU SURE campaign is a dangerous drinking prevention campaign developed after a decade of research on alcohol-related behavior at Rutgers University and is based on Lederman and Stewart's Socially Situated Experiential Learning (SSEL) Model." "This book describes the development of this campaign including its theoretical framework and innovative design. Suggestions are also given for implementing a similar campaign on other campuses. As a result, the volume adds to the work on alcohol prevention on college campuses and creates a safer learning environment for all students."--Jacket.
Subjects: Alcohol use, Binge drinking, College students, Health promotion services, Health risk communication, Prevention, Universities and colleges, Higher & further education, Organization & management of education, Education / Teaching, Education, Philosophy & Social Aspects, Higher, Aims & Objectives, College students, conduct of life, Health risk assessment, Alcoholism, prevention