Title: Legendary brands
Description: "This book serves to help marketers think like storytellers. It provides a look at the narrative cycle that binds consumers to the brand. It liberates storytelling and promotes it to a strategic device for the brand manager, rather than the function of copywriters."--Jacket.
Subjects: Brand name products, Branding (Marketing), Customer relations, Relations avec la clientele, Produits de marque, Commercialisation, Relations avec la clientèle