Title: Lifestyle brands
Description: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Subjects: Product management, Consumer behavior, Branding (Marketing), Lifestyles, Brand name products, Marketing, Customer relations