Title: How to write successful fundraising letters
First published: 1994
Description: Write with confidence and reach your donors   You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.   Refreshed and Revised:    Gain insight into current trends in the field with updated cases, samples, and examples  Access more content for small to medium NPOs with limited budgets and resources  Learn the latest technology with new sections on typography and lay out
Subjects: Fondsenverwerving, Finance, Business, Nonprofit organizations, Handbooks, manuals, Direct-mail fund raising, Nonfiction, Letter writing, Fund raising, Direct mailing, Management, Advertising, direct-mail, Collecte de fonds par la poste, Associations sans but lucratif, Finances, BUSINESS & ECONOMICS, Investments & Securities, General