Title: International brand management of Chinese companies
Description: "This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management."--BOOK JACKET.
Subjects: Commerce, Product management, Household appliances industry, Household electronics industry, Household appliances, Industries, china, China, commerce
Places: China, United States, Europe