Title: Improving your measurement of customer satisfaction
First published: 1997
Description: Details gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing tools for reporting, and linking satisfaction to business objectives.
Subjects: Evaluation, Consumer satisfaction, Evalation, Évaluation, Evaluatie, Consommateurs, Tevredenheid, Satisfaction, Consumentengedrag
LC classification: HF5415.335 .V38 1997