Title: The Art of Innovation
First published: 2001
Description: The story of the origin and design process of  IDEO, a design company in San Jose, CA. Shares examples of innovation from both IDEO and such companies as REI, Pike Place Market, and Nike.
Subjects: Case studies, Creative ability in business, Technological innovations, Cas, Études de, IDEO, Kreativität, Innovationsmanagement, Motivation, Innovations, Innovation, Unternehmen, Créativité dans les affaires, Commerce, Creativity, IDEO (Firm), Gestion, Attitudes patronales, Organizational Innovation, Technological innovations, united states
Time periods: Innovation in modern business
LC classification: HD53 .K454 2001