Title: Email marketing rules
Description: "Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concept and principles." -- Back Cover
Subjects: Telemarketing, Electronic mail messages, Customer relations, Marketing, Electronic mail systems, Télémarketing, Courrier électronique, Electronic mail