Title: Enchanting a disenchanted world
Subtitle: revolutionizing the means of consumption
Description: "Author George Ritzer takes a look at how a revolutionary change has occurred in the places in which we consume goods and services, and how it has a profound effect not only on the nature of consumption but also on social life. In the process of taking capitalism to a new level, we have created new "cathedrals of consumption"--Locales to which we make pilgrimages in order to practice our consumer religion. The book offers rich detail on consuming in places such as Las Vegas, Disney World, cruise ships, Wal-Mart, and McDonald's - all competing to outdo one another to see which one can put on the greatest show and lure the most consumers." "Enchanting a Disenchanted World connects the everyday world in a sociological and theoretical way, making it an ideal text for a wide range of undergraduate and graduate courses, including introductory sociology, sociology of consumption, social change, popular culture, sociology of leisure, social theory, and economic sociology. The book will also be of value to anyone interested in exploring a sociological analysis of the world's changing and expanding patterns and places of consumption."--Jacket.
Subjects: Marketing, Consumption (Economics), Verbraucherverhalten, Consumptie
Places: United States