Title: Branded?
First published: 2000
Description: What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
Subjects: Brand choice, Consumer behavior, Brand name products, Anthropology, Consumer issues, Cultural studies, Commercial - Advertising, Art, Art & Art Instruction, Collections, Catalogs, Exhibitions - Museum, Consumer Behavior - General, Art / General, Design - Decorative, Product management, Commercial art, Hd69.b7 w56 2000, 658.827