Title: The international brand valuation manual
First published: 2009
Description: A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.
Subjects: Brand name products, Valuation, Branding (Marketing), Produktimage, Theorie, Markenwert, Entreprises, Évaluation, Old age pensions
LC classification: HF5415.1255 .S35 2009