Title: Focus
Subtitle: The Future of Your Company Depends on It
First published: 1996
Description: The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
Subjects: Marketing, Management, Success in business, Business enterprises, Business, handbooks, manuals, etc., Corporations, Marketing, management
LC classification: HF5415 .R5438 1996