Title: Creativity, Inc.
Subtitle: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Description: Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”
Subjects: management, collaboration, work, creativity, Pixar Animation, Pixar, meetings, Creative ability in business, Corporate culture, Organizational effectiveness, Pixar (Firm), BUSINESS & ECONOMICS / Leadership, BIOGRAPHY & AUTOBIOGRAPHY / Business, PERFORMING ARTS / Film & Video / Direction & Production, nyt:combined-print-and-e-book-nonfiction=2014-04-27, New York Times bestseller
Places: Berkeley, San Francisco, Silicon Valley, Oakland, Emeryville
People: Ed Catmull, Steve Jobs