Title: The PIMS principles
Description: The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.
Subjects: Management, Marketing, Strategic planning, Unternehmensplanung, Stratégie marketing, Strategische planning, Strategische Planung, Marketingstrategie, Planification stratégique, Gestion, Entreprise performante, Strategisches Management, Mercadologia