Title: Successful e-mail marketing strategies
Description: When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
Subjects: E-Mail, Marketingstrategie, Internet marketing, Kundenbindung, Electronic mail systems, Telemarketing