Title: Good fortune
Description: Born into impoverished beginnings in East LA, at times homeless and living in his car, John Paul DeJoria spent his early adulthood in and out of motorcycle gangs but transformed his life and built a wildly successful line of hair care products with stylist Paul Mitchell. He then created the largest tequila brand in the world - Patrón. Good fortune reveals the secret of one of America's most celebrated entrepreneurs: giving back. His motto is "success unshared is failure." Good fortune tells his inspiring life story and shows how he uses business to make the world a better place.
Subjects: Biography, Hairdressing
Places: United States
People: John Paul DeJoria, Paul Mitchell (1936-1989)