Title: Gender and Public Relations
Description: "Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of 'gender and public relations', it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations." -- Publisher's description.
Subjects: Public relations, Sex role, Relations publiques, Rôle selon le sexe, BUSINESS & ECONOMICS, Advertising & Promotion, Business and Management, Geschlechterrolle, Öffentlichkeitsarbeit