Title: Statistical modeling and analysis for database marketing
Subtitle: effective techniques for mining big data
First published: 2003
Subjects: Statistical methods, Statistisches Modell, Big data, Marketing, Méthodes statistiques, Exploration de données, Database-Marketing, Database marketing, Data Mining, Statistische methoden, Computerunterstütztes Verfahren, Databanken, Bases de données, BUSINESS & ECONOMICS, International, Multilevel, Exports & Imports
LC classification: HF