Title: Leading by Design
First published: 1999
Description: "In Leading by Design, Bertil Torekull, a well-known Swedish journalist, reveals the genius and the secrets behind IKEA's extraordinary success.

With candor and detail, he offers insights into Kamprad's cutting-edge management strategies, his enthusiasm to embrace innovative methods (such as producing ready-to-assemble merchandise and using a door factory to produce affordable products with universal appeal), and the tools he used to grow the IKEA brand into a veritable industry unto itself."--BOOK JACKET.

"More than a standard business history Leading by Design captures the essence of Kamprad himself. It is a testament to the inspiration, the ideas, and the innovations that make a good business great."--BOOK JACKET.
Subjects: Furniture industry and trade, History, Ikea A/S, Ikea (Firm), Sweden, biography, Businesspeople
Places: Sweden
LC classification: HD9773.S84 I4813 1999