Title: Marketing in nonprofit organizations
Description: Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research and planning; 5) consumer products and services; 6) industrial products; 7) promoting products and services and 8) international marketing.
Subjects: Nonprofit organizations, Marketing, Soziomarketing, Organizations