Title: International communications strategy
First published: 2009
Description: International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Providing information on alternative communication approaches as well as cross-cultural case-studies and examples, International Communications Strategy will give readers points of reference and ideas to use every time they are asked to provide strategic communication guidance to senior management or clients.
Subjects: Business, Nonfiction, Public relations, Social media, Leadership, Intercultural communication
LC classification: HM1211 .C36 2009