Title: Management and creative advertising
Description: This book contains some very practical suggestions for management on how to deal with creative people. The author restricts his remarks to the field of advertising but many of his suggestions apply equally well to other fields. Current research on creativity and its evaluation indicate that to survive, creativity must be carefully nurtured. Mr. Belknap's recommendations are both sound and wise.
Subjects: Advertising, copywriting, creativity, management Prublic Relations
Places: King City Ontario Canada, Toronto Ontario Canada, New York NY USA
People: John Belknap, Art Directors Club of Toronto, J.W Macmillan PhD, Clair Stewart A.C.I.D, Burns & MacEachern Toronto, Taplinger Publishing New York
Time periods: 1959-1960