Title: The watercooler effect
First published: 2008
Description: Shows that the process that gives rise to national rumors is fundamentally the same as those that arise around the company watercooler. Why do some rumors persist even in the fact of well-publicized facts to the contrary? Why do we pass on information without verifying that it's true?
Subjects: Social psychology, Rumor, Causation, Context effects (psychology)
LC classification: HM1241 .D55 2008