Title: The friction-free economy
Subtitle: marketing strategies for a wired world
First published: 1997
Description: The Friction-Free Economy provides an extraordinary look into the not-so-distant economic future, a future in which business will be so dramatically altered that we will all be forced - from CEO to small-business owner, senior-level executive to middle manager - to rethink what we do and how we do it. In this book, T.G. Lewis, one of the foremost experts on the information age, explores the phenomenon of Silicon Valley and its role as the incubator of innovative business models and strategies. The Friction-Free Economy illustrates how the economic realities of Silicon Valley will soon hold true for all businesses - from the high-tech Intels to the lowest of the low tech, such as restaurants and car dealerships - and provides a workable, eminently practical business model for any company looking to survive and thrive in the friction free economy. Using market behavior in the software industry as an example for understanding the bigger business picture, The Friction-Free Economy makes sense of a world growing increasingly digital with ambiguous, intangible products and transparent transactions and provides a series of guiding principles for creating business success in any industry.
Subjects: Marketing, High technology industries, Marketing, social aspects, Technological innovations, economic aspects, Engineering economy, Economics, sociological aspects, Industries, economic aspects
LC classification: HC79.H53 L49 1997