Title: Buying Your Self on the Internet
Description: This book provides an introduction to the world of personal genomics and examines the rise of the direct-to-consumer genetic testing industry (DTC) and its use of 'wrap' contracts. It explores the different types of tests available and the issues that this industry raises for law and society.
Subjects: Electronic commerce, Electronic contracts, Direct-to-consumer medical device advertising, Human genetics, Social aspects, Disruptive technologies, Law and legislation