Title: Advertising, the uneasy persuasion
First published: 1984
Description: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
Subjects: Advertising, History, Advertising -- United States -- History., Taux de rendement, Gesellschaft, Etats-Unis, Reclame, Histoire, Anzeige, Publicité, Geschichte, Werbung, Advertising--history, Advertising--united states--history, Hf5813.u6 s38 1984
Places: United States
LC classification: HF5813.U6 S38 1984