Title: Moerheim
Description: To celebrate their seventh anniversary, Bonne Suits invited photographer Viviane Sassen to give her interpretation of the brand. Together with director Abel Minne?e and hypnotizer Patrick Pickart, Sassen shot several models that were under hypnosis, as a playful take on the hypnotizing consumerism that is often linked to fashion photography. Sassen?s photos were printed and brought to the gardens of landscape architect Mien Ruys in Dedemsvaart, a place filled with cherished childhood memories for BONNE SUITS? co-owner and founder Bonne Reijn. These memories hark back on the times he played there as a kid, as well as the stories that were told there by his mother Willemijn, his great aunt Mien, his caretaker Pien, and his foster mother Ellen ? the four most important women in his life. For Reijn, the gardens represent a way of thinking that runs throughout his life and work. 0Bringing Sassen?s photos to the gardens in Dedemsvaart, and having them photographed there by Guus Kaandorp and Lou-Lou van Staaveren thus creates a ?full circle moment? for him and his brand. In 'Moerheim', these photos are accompanied by a preface from writer Alma Matthijsen and two poems written by Camiel Muiser and Rayvel Pieternella. It is published in 2021 by Grand Opening.
Subjects: Fashion photography, Pictorial works, Bonne Suits (Amsterdam, Netherlands)
Places: Netherlands
People: Viviane Sassen, Guus Kaandorp (1986-)