Title: Service quality
First published: 2004
Description: "Authors Benjamin Schneider and Susan S. White cover the diverse conceptual and empirical approaches that characterize thinking and research on service quality, especially service delivery. The book introduces the concept of service and the important ways service production can differ from goods production. It also presents a history of the concept of product quality and the emergence of concern for service quality."--Jacket.
Subjects: Research, Customer services, Quality control, Management, Consumer satisfaction, Business & Management, Business/Economics, Business & Economics, Business / Economics / Finance, Marketing - General, Decision Making & Problem Solving, Customer Service, Business & Economics / Marketing / General
LC classification: HF5415.5 .S338 2004