Title: Fast Innovation
Subtitle: Achieving Superior Differentiation, Speed to Market, and Increased Profitability
Description: "Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO's growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation." "You'll receive specific actionable solutions for driving disruptive and sustaining innovation at the strategic, portfolio and project level. You'll also learn how to improve how much time your innovation teams actually spend innovating, and discover the changes that must be launched at the corporate level in order to enable the whole business to embrace and get results from this approach."--BOOK JACKET.
Subjects: Corporations, Growth, Technological innovations, New products, Success in business, Marketing