Title: Global marketing and advertising
Subjects: Cross-cultural studies, Target marketing, Consumer behavior, Advertising, Marketing, Target marketing--cross-cultural studies, Advertising--cross-cultural studies, Consumer behavior--cross-cultural studies, Internationale marketing, Reclame, Consumentengedrag, Culturele verschillen, Verbraucherverhalten, Werbung, Internationales marketing, Interkulturelles verstehen, Exportwerbung, Marketing comportemental, Comportement du consommateur, Hf5415.127 .m66 2014, 658.8/02