Title: Customer Mania! It's Never Too Late to Build a Customer-Focused Company
Description: Uses the success of the world's largest restaurant chain to explain how a company of any size can develop a unified, people first, customer-oriented approach to doing business.
Subjects: Administración, Servicio al cliente, Customer services, Management, Customer relations, Organizational behavior, Leadership, Business, handbooks, manuals, etc., Case studies, Yum! Brands (Firm)