Title: New economy expression
First published: 2001
Description: "David Mercer picks through the most important of these channels and signposts the key activities that will enable companies to successfully incorporate the best e-commerce elements of business into an effective, profitable marketing mix. What is vital is creating a synergy between the old and new ways of doing business."--Jacket.
Subjects: Electronic commerce, Management, Internet marketing
LC classification: HF5548.32 .M465 2001