Title: Guaranteed to Shrink, Wrinkle, and Fade
Description: Levi's Growth from Cowboy Gear to Worldwide Youth Icon from 1964 to 1974
Subjects: Levi Strauss & Co, blue jeans, Jefferson Airplane, The Gap
Places: San Francisco, Brussels, London
People: Walter A Haas Jr, Bob Haas, Don Fisher, Joe Cullman the 3rd, Bud Robinson
Time periods: 1964-1974