Title: The McDonaldization of Society
Subtitle: An Investigation into the Changing Character of Contemporary Social Life
Description: "George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students' critical development."
Subjects: Fast food restaurants, Management, Popular culture, Rationalization (Psychology), Social aspects of Fast food restaurants, Social aspects of Management, Social conditions, Social structure, McDonald's Corporation, McDonald's (Firm), Cultuur, Sociale verandering, Conditions sociales, Rationalisation (Psychologie), Aspect social, Maatschappij, Sociaal-economische verandering, Gestion, Consumentisme, Restaurants-minute, Structure sociale, Internationalisatie, Rationalisierung, Burokratisierung, Sociale structuur, Influence, Lebensfuhrung, Lebensstil, Fast Food, Rationalisering, Umschulungswerkstatten fur Siedler und Auswanderer, Social aspects, Et la rationalisation, Zivilisation, Restauration rapide, Technischer Fortschritt, United states, social conditions, 1980-, Industrial management, Defense mechanisms (psychology), Rationalism
Places: United states, États-Unis
Time periods: 1980-