Title: Why we're here
Description: "This book is primarily about public broadcasters and their relationship to community and public life. But this book could be about any organization or group that seeks to be actively engaged in communities. Over the past 20 years, the Harwood Institute has been creating alliances and partnerships with organization that want their efforts to be more relevant and significant in the life of communities. These groups recognize that their own path forward requires them to innovate and be more intentional in relating to communities, engaging and mobilizing people, forging new networks, and generating a positive impact on people's lives. None of this change comes easily--nothing good ever does. But over the years, we've discovered that such change is within reach or individuals and organizations what are willing to turn outward toward their communities and become more intentional in the judgments and choices they make in seeking genuine impact. As this book goes to press we are in the midst of another major partnership, this time with United Way Worldwide (UWW), in which the ideas and approaches found her will be diffused throughout the United Way system which includes nearly 1,800 member organizations across the world. Moreover, we are also forging such alliances with another handful of nationality networked organizations to help change the DNA of how they relate to and work in communities."--Page 4 of cover.
Subjects: Broadcasting, Public relations, Journalism, Social aspects, Social participation