Title: Media planning workbook
First published: 1996
Subjects: Advertising media planning, Business strategy, Media Studies, Sales & marketing, Communication, Business & Economics, Business / Economics / Finance, Supplementals & Ancillaries, Business/Economics, Journalism, Advertising & Promotion, Language Arts & Disciplines / Journalism, media,Planning,Analyzing Market Data,Analyzing Product Usage,Selecting Primary Target,Index,Primary Target Demographics,Media Plan,Competitive Media Expenditure,Buying Power Data,Sales,SRDS media
LC classification: HF5826.5 .G66 1996