Title: Buy in
Description: From inside front cover: [Kotter and Whitehead] reveal how to protect good ideas and win the support needed to deliver valuable results. ... Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn't work. According to their counterintuitive approach, it's far better to respectfully engage these adversaries and stand your ground with simple, convicing responses that save the day.
Subjects: Creative ability in business, Persuasion (Rhetoric), Public relations, Public speaking, Sales promotions, Sales promotion