Title: Platform or personality?
Description: Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections. This book examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box.
Subjects: Public opinion, Psychological aspects, Political parties, Voting, Personality and politics, Case studies, Political leadership, Political campaigns, Comparative government, Elections