Title: Public Trust in Business
Description: "Public trust in business is one of the most important but least understood issues for business leaders, public officials, employees, NGOs and other key stakeholders. This book provides much-needed thinking on the topic. Drawing on the expertise of an international array of experts from academic disciplines including business, sociology, political science and philosophy, it explores long-term strategies for building and maintaining public trust in business. The authors look to new ways of moving forward by carefully blending the latest academic research with conclusions for future research and practice. They address core drivers of public trust, how to manage it effectively, the consequences of low public trust, and how best to trust challenges and restore trust when it has been lost. This is a must-read for business practitioners, policy makers and students taking courses in corporate social responsibility or business ethics"--
Subjects: Trust, Public relations, Business ethics, Business, Corporate culture, Public opinion, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS, Unternehmensethik, Unternehmenskultur, Vertrauen, Öffentliche Meinung, Öffentlichkeitsarbeit