Title: Gerald Ratner
Description: In 1991 Gerald Ratner was booked to make what should have been an everyday  speech at the Institute of Directors. Should have been. When the words "total  crap" come out of his mouth in connection with a decanter and glasses set sold by  his company, H. Samuel, it all turned out slightly different. The Rise and Fall...And  Rise Again tells the full story, in Gerald Ratner's own words, of what lead him to  that point at the IoD, the horror of what happened in the immediate aftermath,  the fallout and the comeback. This is the fi rst time Gerald Ratner has given his side  of the story. And what a story it is. You'll fi nd out:   How he wiped ?500m off the value of his own company virtually overnight   All the details about the initial gaffe and how he compounded it by remarking  that some of the earrings were "cheaper than an M&S prawn sandwich but  probably wouldn't last as long"   How "doing a Ratner" has entered into the vocabulary of British business   The wilderness years sitting glued to the sofa in front of Countdown   How he has bounced back, rediscovering his entrepreneurial spark by building  up a health club business and, more recently, the immensely successful online  jewellery retailer Geraldonline.com   The story's not over yet...
Subjects: Business, Nonfiction, Jewelry trade, Businessmen, Biography, Ratners (Firm), Businesspeople, biography, Business enterprises, great britain