Title: Ethnic marketing
First published: 2005
Subjects: Minority consumers, Target marketing, Organizational theory & behaviour, Service industries, Business/Economics, Business & Economics, Business / Economics / Finance, Business & Economics / Marketing / General, Marketing - General, Marketing., gtt, Marketing, Etnische groepen, Ethnische Gruppe, Interkulturelles Verstehen, Marktsegmentierung, Nationale Minderheit, Zielgruppe