Title: The guru guide to entrepreneurship
First published: 2001
Description: What qualities does it take to be a successful entrepreneur?   Are some business ideas better than others, and how can I pick the one that's right for me?   How do I obtain financing to start a business? How do I write a successful business plan?   What is the secret to finding and keeping customers?   How do I find, hire, motivate, and retain great employees?   For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru Guide(TM) to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet:    Paul Allen, cofounder, Microsoft Corporation  J. Walter Anderson, cofounder, White Castle  Mary Kay Ash, founder, Mary Kay Cosmetics  Jeff Bezos, founder, Amazon.com  Richard Branson, founder, the Virgin Group  Charles Brewer, founder, Mindspring.com  Warren Buffett, owner, Berkshire Hathaway  Ben Cohen, cofounder, Ben & Jerry's Ice Cream  Michael Dell, founder, Dell Computers  Debbi Fields, founder, Mrs. Fields Cookies, Inc.  Bill Gates, cofounder, Microsoft Corporation  Earl Graves, founder, Black Enterprise  Steve Jobs, cofounder, Apple Computer, Inc.  Herb Kelleher, founder, Southwest Airlines  Phil Knight, cofounder, Nike Corporation  Ray Kroc, founder, McDonald's Corporation  Edwin Land, founder, Polaroid Corporation  Charles Lazarus, founder, Toys "R" Us  Bill Lear, founder, Lear Jet Corporation  Tom Monaghan, founder, Domino's Pizza  Akio Morita, cofounder, Sony Corporation  Fred Smith, founder, Federal Express  Thomas Stemberg, cofounder, Staples, Inc.  Dave Thomas, founder, Wendy's International, Inc.  Jay Van Andel, cofounder, Amway Corporation  Sam Walton, founder, Wal-Mart Stores, Inc.
Subjects: Management, New business enterprises, Businesspeople, Entrepreneurship, Business, Nonfiction, Technology, Entrepreneuriat, Gens d'affaires, Nouvelles entreprises, Gestion, Entrepreneurs, BUSINESS & ECONOMICS
LC classification: HB615 .B685 2001