Title: Cross-cultural selling for dummies
First published: 2009
Description: Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You'll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.   This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You'll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You'll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to:    Reach out to multicultural customers  Develop strong relationships  Adapt your sales presentations and techniques  Clear language barriers  Boost your street cred  Present appealing financing options  Create a foundation for long-term success  Handle negotiations with skilled hagglers  Recognize and overcome objections  Adopt techniques to close the sale  Create a strong referral base  Avoid cultural conflicts  Maintain a diverse sales team     You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Subjects: Selling, Business etiquette, Intercultural communication, Business, Nonfiction, Marketing, Cross-cultural studies, Consumer behavior