Title: Cases on branding strategies and product development
Description: "This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--
Subjects: Product  management, Case studies, Brand name products, Branding (Marketing), Brand choice, Product management, Marketing, case studies, Produits commerciaux, Études de cas, Gestion, Produits de marque, Stratégie de marque, Marques de commerce, Choix, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior