Title: The marketing power of emotion
First published: 2003
Subjects: Advertising, Consumer behavior, Consumers, Decision making, Economic aspects, Economic aspects of Emotions, Emotions, Marketing, Psychological aspects, Psychological aspects of Advertising, Psychological aspects of Decision making, Psychological aspects of Marketing, Psychology, Psychologie, Aspect psychologique, Aspect économique, Comportement, Gefühl, Émotions, Prise de décision, Consommateurs, Emoties, Publicité, Consumentengedrag, Verbraucherverhalten, Advertising, psychological aspects
LC classification: HF5415.32 .O743 2003