Title: Creating corporate reputations
First published: 2002
Subjects: Corporate image, Brand name products, Relations publiques, Management, Entreprises, Public relations, Image, Case studies, Gestion, Produits de marque, Corporations, Unternehmen, Etudes de Cas, Corporations, public relations, Corporations--public relations, Corporations--public relations--case studies, Brand name products--management, Hd59.2 .d695 2002