Title: The Fall of Advertising and the Rise of PR
First published: 2002
Description: Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Subjects: Public relations, Brand name products, Advertising, Business, Nonfiction, Merknamen, Relations publiques, Reclame, Öffentlichkeitsarbeit, Publicité, Produits de marque, Unternehmen, Hf5823 .r642 2002, 659
LC classification: HF5823 .R642 2002