Title: The psychology behind trademark infringement and counterfeiting
First published: 2006
Subjects: Marketing, Brand name products, Industrial property, Law and legislation, Consumer behavior, Management, Imitation, Trademarks, Case studies, Merknamen, Imitatie, Propriété industrielle, Merkenrecht, Attitudes, Branding (Marketing), Marques de commerce, Consommateurs, Droit, Markenpiraterie, Verbraucherverhalten, Consumentengedrag, Marketing, law and legislation, Stratégie de marque, Comportement, Imitation (Psychologie), Études de cas, Branding, BUSINESS & ECONOMICS, PSYCHOLOGY, General
LC classification: HF5415.13 .Z353 2006