Title: Stirring it up
Subtitle: how to make money and save the world
Description: Hirshberg describes how he built a successful $300-million-per-year business by incorporating environmental principles and practices, and how other companies can accomplish this as well. He maintains that making a business green actually saves companies money in the long run, while boosting consumer loyalty and thus reducing advertising costs. Hirshberg illustrates his points with practical information and advice, as well as anecdotes from the early days of his yogurt company. Included are many examples of other businesses that have saved money by reducing their environmental footprints.--From publisher description.
Subjects: Case studies, Environmental aspects, Management, Stonyfield Farm (Firm), Yogurt industry, Success in business, Corporate profits, Green products, Social responsibility of business, Environmental aspects of Management, Economic development, environmental aspects
Places: United States