Title: The new global banker
First published: November 1993
Description: As the global economy continues to evolve, the traditional leadership role of the United States has been diminished by new economic powerhouses. Similarly, the worldwide clout of the U.S. banks has eroded, at a time when international growth opportunities for banks of all sizes continue to bloom.

Banks in other industrialized countries are building a much more aggressive international presence than the U.S. banking industry. In many cases these banks are serving American clients whose local institutions could not meet their expanding needs.

Anyone clinging to the notion that the U.S. banking industry can operate in an isolated environment and still attain world class status as a financial power faces a rude awakening. However, it's not too late for your institution to adapt to the challenges of the global marketplace.

The New Global Banker shows you how and why U.S. banks have retrenched from international competition; the growing market presence of foreign banks in the U.S.; how banks of all sizes can and must be global in scope and orientation; opportunities for expansion through joint partnerships; and competitive advantages and banking business practice in the Unites States, Germany, the United Kingdom, Switzerland and Japan.

The New Global Banker can help you and your institution unlock the potential and overcome the challenges of the international market.
Subjects: Banks and banking, International, Banks and banking, International Banks and banking, Bancos e operacoes bancarias
Places: United States
LC classification: HG2491 .J644 1994