Title: Discontinuous market change and strategic repositioning
Description: Discusses how globalization is driving companies to develop new markets and marketing strategies. Module one targets information technology and how it is reshaping business. Module two uses Spain's olive oil industry to illustrate the reorientation of business practices to accommodate changing market demand, while module three addresses strategic repositioning with a case study of a Finnish forestry firm, Nokia.
Subjects: Globalization, Information technology, Economic aspects, Business planning, Case studies, Industrial management, Marketing, Management, Strategic planning