Title: Living it up
First published: 2002
Description: The democratization of luxury, Twitchell contends, has been the single most important marketing phenomenon of our times.
Subjects: Marketing, Psychology, Affluent consumers, Luxuries, Weelde, Luxus, Luxusgut, Psychologie, Verbraucherverhalten, Consumptiemaatschappij, Consumer behavior, Luxury, Marketing, social aspects, Consumers, Consommateurs riches, SOCIAL SCIENCE, Anthropology, Cultural, POLITICAL SCIENCE, Public Policy, Cultural Policy, Popular Culture