Title: Mastering insurance marketing
Description: Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, flyers, and direct mail to embracing the new modern ways of marketing. --from publisher description.
Subjects: Internet marketing, Electronic commerce, World Wide Web, Internet, Marketing sur Internet, Commerce électronique, Web, Insurance, Managerial economics