Title: How to create profitable new products
First published: 1997
Description: George Gruenwald's definitive work is a comprehensive and up-to-date guide to developing new products and services. Gruenwald has experience in new product development with over 50 of the world's largest companies, making him uniquely qualified to advise businesses and entrepreneurs in the process of successful new product development. In How to Create Profitable New Products he sheds light on every step of the development process.
Subjects: New products, Marketing, Management, New products, management
LC classification: HF5415.153 .G766 1997