Title: La cultura política del ciudadano y la comunicación política en TV, en la transición política del plebiscito chileno
First published: 1992
Description: "An in-depth study by Spanish and Chilean social scientists of television advertising in the 1988 plebiscite. Directed by Piñuel, a prominent Spanish communications theory expert, the study pieces together data from content analysis of televised advertising in the month preceding the plebiscite, and an attitudinal survey taken three weeks after it. Its findings challenge the view that the NO campaign's ads were responsible for the outcome. It argues, instead, that Pinochet was defeated by the country's political culture whose 'social representations' predated the plebiscite, and were more compatible with NO campaign programming"--Handbook of Latin American Studies, v. 57.
Subjects: Politics and government, Political culture, Television in politics, Political participation, Communication in politics
Places: Chile
Time periods: 1988-
LC classification: JL2681 .P56 1992