Title: Niche Envy
First published: 2006
Subjects: Marketing, Consumer profiling, Market segmentation, Technological innovations, Customer services, Marktsegmentierung, Marktonderzoek, Marktkommunikation, Kundenmanagement, Service à la clientèle, Innovations, Database-Marketing, Profil des consommateurs, Kundenprofil, Unternehmen, Kundendatenbank, Segmentation du marché
LC classification: HF5415.32 .T95 2006