Title: Mastering guerrilla marketing
Description: "In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits of fusion marketing, strategies for creating a unique direct-response campaign, and why online marketing means more than having a Web site."--Jacket.
Subjects: Marketing, Customer relations, BUSINESS & ECONOMICS, General, Distribution