Title: The Kim Kardashian principle
Description: How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
Subjects: Social media, Internet marketing, Social aspects, Celebrities in mass media, Branding (Marketing), Fame, Celebrities, Marketing, social aspects, nyt:advice-how-to-and-miscellaneous=2017-04-23, New York Times bestseller, Fame -- Social aspects, Stratégie de marque, Célébrités dans les médias, branding