Title: Essentials of mass communication theory
First published: 1995
Description: Arthur Asa Berger combines his broad knowledge of the field with his ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. --From publisher's description.
Subjects: Philosophy, Mass media, Massacommunicatie, SOCIAL SCIENCE, Communicatietheorie, Massenkommunikation, Medias, Media Studies, Theorie, Philosophie, Mass media, united states
Places: United States
LC classification: P90 .B413 1995