Title: Marketing for hospitality and tourism
First published: 1996
Description: Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.
Subjects: Hospitality industry, Marketing, Tourism, Toerisme, Tourismus, Tourisme, Hôtels, Gestion, Lehrbuch, Accueil (Tourisme), Marketing turístico, Hotéis, Hospitalidade, Hostelería, Mercadotecnia, Turismo, Toeristenindustrie
People: Philip Kotler