Title: Fashioning an industry
Description: Most of what organizational scholars know about new industry emergence and entrepreneurship in new industries comes from studies of completely new industries that were born out of technological innovations. We know far less about the emergence of non-technologybased industries and about the legitimacy-seeking activities of entrepreneurs in an industry that is transported from one part of the world to another, making it novel only in a new, limited geographic region. In this exploratory and inductive study of the emergence and evolution of the Indian high-end fashion industry and the actions of entrepreneurs in the early days of this industry, I seek to redress these shortcomings of prior organizational research.