Title: Search Engine Optimization Bible
Description: This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic  One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources  Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others  Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
Subjects: Computer Technology, Nonfiction, Internet marketing, Web sites, design, Web search engines, World wide web