Title: Advertising and integrated brand promotion
First published: 2003
Subjects: Advertising media planning, Advertising, Business & Economics, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Business & Economics / Advertising & Promotion, Business Communication - General, Merken, Marketing, Reclame, Plans médias, Advertising campaigns, Branding (Marketing), Communication in marketing
LC classification: HF5821 .O34 2003