Title: A short course in international marketing blunders
First published: 2002
Description: "This book is about international marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others."--BOOK JACKET.
Subjects: International business enterprises, Export marketing, Management, Business failures, International Business Enterprises, Export Marketing, Business Failures
LC classification: HF1416 .W48 2002