Title: Political marketing and communication
Description: Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
Subjects: Campaign management, Communication in politics, Political Advertising, Political campaigns, Information theory, Media studies, Political campaigning & advertising, Political science & theory, General, Politics / Current Events, Public relations and politics, Marketing politique, Communication politique, Relations publiques et politique, Publicité politique, Propagande électorale, Campagnes électorales, Gestion, Politik, Politische Kommunikation, Wahlkampf, Politische Werbung, Politieke communicatie, History, Communication, Political aspects, Ellipses-Marketing, Marketing