Title: Harnessing markets for biodiversity
Description: Biodiversity losses continue at an alarming rate. Policies are therefore urgently needed to promote the sustainable use and conservation of biodiversity. Governments and private sector actors are increasingly recognising the potential of harnessing markets to help arrest the degradation of biodiversity. The private provision of biodiversity products and services is proving to be quite feasible in some circumstances. Some biodiversity products and services are already being profitably marketed. Private

markets also need to be supported by appropriate public policies. This publication provides a conceptual framework for market creation in the biodiversity policy arena, as well as several examples of where the use of markets can assist policy makers and society at large in the search for more sustainable use and conservation of biodiversity.
Subjects: Biodiversity conservation, Biodiversity, Economic aspects, Wildlife products industry, Sustainable development, Green marketing, Marketing