Title: Creating images and the psychology of marketing communications
Subjects: Brand choice, Cross-cultural studies, Communication in marketing, Attachment behavior, Imagery (Psychology), Consumer behavior, Consumers' preferences, Consommateurs, Études transculturelles, Préférences, Comportement, Imagerie (Psychologie), Marques de commerce, Choix, Attachement, Communication en marketing, Imagery, BUSINESS & ECONOMICS, Marketing, Research, Consumentengedrag, Merkartikelen