Title: Internal relationship management
Description: "Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, and - ultimately - external marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models."--Jacket.
Subjects: Job satisfaction, Personnel, Satisfaction au travail, Arbetstrivsel, Personeelsmanagement, Management, Gestion, Personnel management, Direction, Marketing, Employee motivation, Appartenance à l'entreprise, Organizational commitment, Personaladministration, Marknadsföring, Motivation, Marketing, management, BUSINESS & ECONOMICS, Distribution, General