Title: What would Google do?
First published: 2009
Description: A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google — the fastest-growing company in history — to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything — from corporations to governments, nations to individuals — must evolve in the Google era.Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant,  and examines a series of industries and institutions that will soon benefit from this book's central question.The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
Subjects: Business, Creative ability in business, Finance, Google, Information technology, Management, Nonfiction, Technological innovations, Ledning och organisation, Informationsteknik, Gestion d'entreprises, Innovations technologiques, Creativite, Elektroniska tjanster, Technologie de l'information, Technological innovation, INTERNET, Créativité, Elektroniska tjänster, Information technology, management, Leadership, Google (Firm)
LC classification: HD30.2 .J375 2009