Title: The marketing of rebellion
First published: 2005
Description: "The Marketing of Rebellion rejects the common view that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Even in the Internet age, insurgents face a Darwinian struggle for scare international resources - and, to succeed, they must aggressively market themselves. Based on primary document analysis and more than 45 interviews with local activists and NGO leaders, the author shows that support goes to the savviest, not the neediest."--Jacket.
Subjects: Cross-cultural studies, Ejército Zapatista de Liberación Nacional (Mexico), Government relations, Government, Resistance to, Human rights, Insurgency, International relief, Mass media, Non-governmental organizations, Ogoni (African people), Public relations, Resistance to Government, Political science
LC classification: JC328.5 .B63 2005