Title: American Sports in an Age of Consumption
Description: "Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"--
Subjects: Sports, social aspects, Sports, united states, Professional sports, Sociological aspects, GAMES, Gambling, Sports, SPORTS & RECREATION, Business Aspects, Essays, History, Reference, TRAVEL, Special Interest, Marketing, Corporate sponsorship