Title: Media product portfolios
Description: "This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms."--Jacket.
Subjects: Management, Economic aspects, Mass media, Mass media, economic aspects, Médias, Gestion, Aspect économique, PSYCHOLOGY, Social Psychology, Medienwirtschaft, Produktportfolio, Strategisches Management