Title: Marketing, morality and the natural environment
First published: 2000
Description: "This volume provides a new look at marketing, and in particular at the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understandings of the green marketing activities and processes that are part of their organizations."--Jacket.
Subjects: Green marketing, Moral and ethical aspects, Moral and ethical aspects of Green marketing, Marketing vert, Aspect moral, BUSINESS & ECONOMICS, Marketing, General, Distribution
LC classification: HF5413 .C73 2000