Title: Keeping Up The Kardashian Brand Celebrity Materialism And Sexuality
Description: "Amanda Scheiner McClain explores the Kardashians' brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes."--From publisher description.
Subjects: Fame, Television personalities, Celebrities, Social media, Popular culture, united states, Television programs, Marketing, History, Branding (Marketing), Popular culture, Keeping up with the Kardashians (Television program), Social aspects, Economic aspects