Title: Living the Brand
First published: April 1, 2001
Description: Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions." This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand.
Subjects: Business names, Brand name products, Entreprises, Business, Personnel, Image, Management, Nonfiction, Produits de marque, Corporate image, Participation à la gestion, Employee participation, Management, employee participation, Corporate brand names, Raison sociale, Marques de commerce, Merken, Handelsmerken, Organisatiecultuur, Markenpolitik, People management, Razón social, Marcas registradas, Administración, Participación de los empleados, Product management, Leadership