Title: Advertising 2.0
Description: Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
Subjects: Internet marketing, Branding (Marketing), Online social networks, Internet advertising, Business, Nonfiction, Brand name products, Hf6146.i58 t88 2008, 659.14/4