Title: How to Become a Marketing Superstar
First published: May 1, 2002
Description: HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules.  The book will also include unusual and interesting marketing stories. Chapters include:Customers Fire Employees Every DayBeware the Constellation Theory of MarketingMake A Big Splash, Instead of A Lot of Little RipplesAlways Have A President’s PipelineOwn A Market, Not A MillThe Long & Short Definitions of Marketing
Subjects: Marketing, Business, Nonfiction