Title: Flash effect
Description: "The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them.".

"Flash Effect, a book by David J. Tietge, documents the manner in which leaders at the highest levels of our political and cultural institutions conflated the rhetoric of science and technology with the rhetorics of religion and patriotism to express their policies for governance at the onset of the Cold War and to explain them to the American public."--BOOK JACKET.
Subjects: Cold War, English language, History, Political aspects of Rhetoric, Politics and government, Popular culture, Religion and science, Rhetoric, Science, Social aspects of Cold War, Social aspects of Science, Social aspects of Technology, Social conditions, Technology, Science, social aspects, Religion and science, history, Technology, social aspects, Popular culture, united states, United states, politics and government, 1945-1989, United states, social conditions, 1945-, Cold war, Social aspects, Political aspects
Places: United States
Time periods: 1945-, 1945-1989, 20th century