Title: Rethinking Prestige Branding
Subjects: Brand name products, Marketing, BUSINESS & ECONOMICS / Advertising & Promotion, Branding (Marketing), BUSINESS & ECONOMICS / Marketing / General, Stratégie de marque, Produits de marque, Branding, Sales & marketing, BUSINESS & ECONOMICS, General, Advertising & Promotion, Industrial Management, Management, Management Science, Organizational Behavior, Sales and marketing, Brands and branding, Business and Management