Title: Creating passion brands
Description: "Creating Passionbrands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different."--Jacket.
Subjects: Branding (Marketing), Product management, Stratégie de marque, Branding, BUSINESS & ECONOMICS, Marketing, Research, Brand name products