Title: Men and Menswear (History of Retailing and Consumption)
Description: The purpose of this book is to explore men's relationships with clothes, and the motivations and influences that lay behind male consumer behaviour. The book seeks to find out what the use, sale and acquisition of clothes reveal about men's lives and identities in the period between 1880 and 1939.
Subjects: Masculinity, Industries, great britain, history, Men's clothing industry, History, Vêtements d'homme, Industrie, Histoire, Masculinité, BUSINESS & ECONOMICS, Commerce, Marketing, General, Sales & Selling