Title: Strategic Reputation Management
Subjects: Mass media criticism, Media Studies, SOCIAL SCIENCE, Corporate image, Corporations, public relations, Communication in management, Strategic planning, Management, Corporations, Public relations, Médias, Évaluation, Entreprises, Image, Gestion, Sociétés, Relations publiques, Communication en gestion, Planification stratégique, LANGUAGE ARTS & DISCIPLINES, Communication, Kommunikationsstrategie, Prestige, Soziale Verantwortung, Strategisches Management, Unternehmen, Öffentlichkeitsarbeit, Firmenimage, Corporate Social Responsibility, Unternehmensethik, Stakeholder, Marketingpolitik