Title: The Michelin men
Subtitle: driving an empire
First published: 2003
Description: "This is the story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this business."--Jacket.
Subjects: Pneu Michelin (Firm), Tire industry, History, Infrastructure, Geschichte, Corporate & Business History, Compagnie Generale des Etablissements Michelin, BUSINESS & ECONOMICS, Manufactures
Places: France
LC classification: HD9161.5.T574 P6447 2003