Title: Sponsored identities
First published: 1997
Description: Focusing on the Institute for Puerto Rican Culture - the government institution charged with defining authenticated views of national identity since the 1950s - and on popular festival organizers, author Arlene M. Davila illuminates contestations over appropriate representations of culture in the increasingly mass-mediated context of contemporary Puerto Rico.

She examines the creation of an essentialist view of nationhood based on a peasant culture and a "unifying" Hispanic heritage and explores the ways in which grassroots organizations challenge and reconfigure definitions of national identity, through their own activities and representations.
Subjects: Cultural policy, Culture, Economic aspects, Economic aspects of Culture, Ethnocentrism, History, Instituto de Cultura Puertorriqueña, Marketing, Politics and culture, Popular culture, Puerto rico, politics and government
Places: Puerto Rico
Time periods: 20th century
LC classification: F1976 .D38 1997