Title: The complete guide to infomercial marketing
First published: 1997
Description: In The Complete Guide to Infomercial Marketing you get all the insights and know-how of Tim Hawthorne, one of the long-time leaders of the infomercial business: Drawing on his 20-plus years' experience producing some of the most profitable infomercials ever made, Hawthorne provides step-by-step practical guidance to help you.
Subjects: Television advertising, Infomercials, BUSINESS & ECONOMICS, Advertising & Promotion
LC classification: HF6146.T42 H36 1997