Title: Field Guide to Marketing
First published: December 1993
Description: Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.
Subjects: Marketing, Management, Dictionaries, Advertising & Promotion, Business/Economics, Business / Economics / Finance, Marketing - General, Dictionnaires, Gestion, Dictionnaires anglais
LC classification: HF5415 .H5257 1994