Title: Marketing in the 21st century and beyond
Description: "Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.

Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher.
Subjects: Marketing, Strategisches Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Distribution