Title: Has beanz?
Description: Examines the Heinz label in an uncertain future. Includes interviews with Tony O'Reilly, Heinz chairman and CEO, and others. Explores efforts of marketing agency J. Walter Thompson. Also explores relationship between Heinz and Weight Watchers, which is owned by Heinz.
Subjects: Brand name products, Marketing, Consumers, Attitudes, Consumers' preferences, H.J. Heinz Company, Weight Watchers International