Title: Essentials of Marketing Research
Subtitle: Part II
Description: Textbooks on the subject of marketing research are often overwhelming to the layperson, focusing on abstract concepts and using difficult terminology in their explanations. By contrast, this short and accessible e-book primer, Essentials of Marketing Research: Part II, focuses in on fundamental concepts and techniques with a minimum of abstract theory. It can be downloaded for free here.

You can download the book via the link below.
Subjects: Marketing & Sales