Title: Prudent decision making in an imprudent world
Subtitle: better decisions at home and work
First published: 2009
Description: Prudent Decision Making in an Imprudent World by Patrick F. Gould, Ph.D. (Praeger/ABC-Clio, 2009). Combining clearly communicated research-based principles, a wealth of practical advice, and dozens of historic and contemporary examples of decision making (good and bad), Patrick Gould’s Prudent Decision Making in an Imprudent World: Better Decisions at Home and Work gives readers a fresh new way to look at the way we make choices.

What makes Gould’s book both authoritative and compelling is its distinctive foundation—prospect theory—derived from Amos Tversky and Nobel laureate Daniel Kahneman’s landmark research on “neuro-economic” decision making. Through the prism of prospect theory—which explains why people make conservative decisions in some instances and reckless decisions in others—Gould provides practical pathways to sound, timely judgments about relationships, family matters, careers, finances, and more. Time and again, throughout this concise but richly rewarding book, Gould demonstrates that understanding how and why people make choices is the first step toward making the best possible choices for ourselves.

Patrick F. Gould is a retired Marine Corps officer and combat veteran who spent ten years as an educational researcher at the University of Wisconsin-Madison. His doctoral research focused on the practical applications of critical decision making. Gould has been interviewed by ABC News as a combat leadership subject matter expert and has written for numerous education, national newspaper, and military publications. He is the founder of Major Decision Consulting, LLC in Middleton, WI.

It isn't what we don't know that gives us trouble, it's what we know that ain't so.

                                                                               Will Rogers (1879-1935)


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Major Decision Consulting, 5409 Jonquil Ct., Middleton, WI 53562-1212
Subjects: Decision making, neuroeconomic theory, military decision making, critical choices, history
Time periods: Modern day theory
LC classification: BF448 .G68 2009