Title: Absolut book
First published: 1996
Description: "Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket.
Subjects: Absolut Vodka Company, Vodka industry, Advertising, Alcoholic beverages, History, Advertising campaigns, Advertising, liquor industry, Liquor industry and trade, Description and travel
Places: Sweden
LC classification: HF6161.L46 L48 1996