Title: Theory of media literacy
First published: 2004
Description: "Theory of Media Literacy: A Cognitive Approach explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning."--Jacket.
Subjects: Media literacy, Mass media, social aspects, Mass media and culture
LC classification: P96.M4 P685 2004