Title: British Design & Art Direction Annual 2004 (D&AD Annual)
Description: The D&AD Annual and DVD Showreel 2004 is a compilation of the year’s creative hits, including the D&AD Award winners, from across the globe. Titled ‘Now That’s What I Call Design/Advertising 42!’ it is a 600 page full-colour showcase of the best graphic design, advertising, ambient media, digital design, music videos, photography, product design, architecture and much more.
Since D&AD was founded 42 years ago a different creative or team has been selected by the D&AD President to create a concept for the Annual. This year D&AD President, Nick Bell of JWT, selected Dave Dye of CDD London. With his design Dye has made design and advertising the new Rock ‘n’ Roll.

The D&AD Annual cover is inspired by the record sleeves of the EMI ‘Now That’s What I call Music’ compilations, and features lenticular type to flick between the words ‘Design’ and ‘Advertising’. For the divider pages Dye commissioned 35 different creatives including David Carson, Malcolm Garrett, Paula Scher and Erik Spiekermann to produce individual record sleeve designs. Each sleeve features the D&AD Award judges such as Olivero Toscani, Michael Bierut and Trevor Beattie in Rock ‘n’ Roll bands.

The Annual features a new editorial layout and colour coded grid system created by designers, Tonic. The showcase pages have been redesigned to give greater emphasis to award winning work and accommodate more information on each award entry.

D&AD President Nick Bell says of the new annual, ‘I would like to pour praise on Dave Dye for more than justifying my decision to ask him to create the idea and design for this year’s D&AD Annual. I hope you will agree that, together with the help of 35 brilliant creatives, he has given us one of the best Annual designs ever.’

Each piece of work featured in the D&AD Annual and DVD Showreel was selected from the entries into the D&AD Awards, the creative Industry ‘Oscars’. The judges, made up of 250 of the creative A-list, selected a total of 746 pieces of work from 23,000 items entered by 58 nations.

The D&AD Annual has comprehensive credit listings and the DVD Showreel includes over four hours of footage. There is also commentary by each D&AD Jury Foreman noting any themes or trends in their field and providing context to the jury’s decisions. It is not only the definitive reference book and inspiration source for the creative industry - it is also considered to be a collectors item, a historical benchmark of creative excellence and a means to gauge the creative zeitgeist.

How to Buy the D&AD Annual 2004

Published from 23 November the D&AD Annual and DVD Showreel 2004 will be on sale from D&AD and specialist bookshops at a combined RRP of £150 including postage & packaging.

D&AD Annual 2004 Facts

746 pieces of work selected for the D&AD Annual including:

136 D&AD Award Nominations
53 Silver Awards (Yellow Pencils)
2 Gold Awards (Black Pencils)
Selected from 23,000 items, 14,000 entries into the D&AD Awards
58 nations entered
27 different categories
175 sub-categories
Judged by 270 leading creatives from 25 nations
How to get in the running for the D&AD Annual 2005 The only way to get in the running for inclusion in next years D&AD Annual is to enter the D&AD Awards. From 23 November 2004 enter online at www.dandad.org and use BEAM.TV to submit moving image work. Final deadline to enter is 4 February 2005. The Early Bird deadline to save 10% is 17 December 2004. All nominations will be exhibited at D&AD Congress and the D&AD Award winners will be announced at a glittering Ceremony & Dinner at Billingsgate on 25 May 2005. Contact jennie@dandad.co.uk for further information.