Title: Experiential marketing
First published: 1999
Description: "Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.
Subjects: Marketing, Brand name products, Corporate image, Produits de marque, Entreprises, Merken, Image, Branding (Marketing)
LC classification: HF5415.13 .S343 1999