Title: The Handbook of European Advertising
First published: 1993
Subjects: Handbooks, manuals, Advertising, Advertising media planning, Government policy, UE/CE Union européenne, Publicité, UE/CE Etats membres, Advertenties, Mediaplanning, Internationaler Vergleich, Werbung, Europäische Freihandelsassoziation, Europäische Gemeinschaften, Marketing, Advertising agencies
Places: European Union countries
LC classification: HF5813.E86 B46 1993