Title: Media, organizations and identity
Description: "The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organisations across three dimensions: Media as Business, Media in business and Business in the media"--Provided by publisher.
Subjects: Mass media, Corporate image, Public relations, Corporations, Mass media and business, Economic aspects, Mass media, economic aspects