Title: The joy of thinking big
Subtitle: becoming a genius in no time flat
First published: 1998
Description: Creativity consultant <a href="http://morganjamespublishing.ning.com/profile/ErnieZelinski">Ernie J. Zelinski</B></a> shows individuals how to be more innovative by seeing and generating more options than they normally would see on their own. 

 <a href="http://www.squidoo.com/ernie-zelinski">Zelinski</a> emphasizes the principles that people must follow to be creative in today's rapidly changing world. Although the book is written with a <a href="http://www.the-money-cafe.com/">business</a> orientation, people can use these principles to be more creative in their  <a href="http://www.retirement-cafe.com/Retirement-Jobs.html">Job</a> at  <a href="http://www.fun-at-work.org">Work</a>  as well as their personal lives. 

It may even allow some people to <a href="http://www.thejoyofbeingretired.com/Retirement-Letters-to-Announce-Your-Liberation.html">announce their liberation from  work</a>, get <a href="http://www.redroom.com/blog/ernie-j-zelinski/sponsorship-is-all-about-profits-that-is-way-it-should-be">sponsorship for projects</a>, or betterr <a href="http://www.retirement-cafe.com/Retirement-Planning.html">plan their retirement</a>.

The book emphasizes <a href="http://www.sensationallycreative.com/17-Principles-of-Creativity-and-Innovation.html">seventeen principles of creativity</a>:

1. Choose to be creative 
2. Look for many solutions 
3. Write your ideas down 
4. Fully analyze your ideas 
5. Define your goal 
6. See problems as opportunities 
7. Look for the obvious 
8. Take risks 
9. Dare to be different 
10. Be unreasonable 
11. Have fun and be foolish 
12. Be spontaneous 
13. Be in the now 
14. Practice divergent thinking 
15. Challenge rules and assumptions 
16. Delay your decision 
17. Be persistent 
 
There are many challenging exercises to test and stimulate functional activity. This book is humorous and a pleasure to read.

A good idea to keep as a reference and to stimulate creative thinking when the going gets tough!
Subjects: Creative ability, Creative thinking
LC classification: BF408 .Z45 1998