Title: Evaluation in advertising reception
Description: "Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices"--
Subjects: Advertising, Language, Sociolinguistics, Communication in marketing, Discourse analysis, Psychological aspects, BUSINESS & ECONOMICS / Advertising & Promotion, LANGUAGE ARTS & DISCIPLINES / Communication Studies, LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics