Title: The Real Pepsi Challenge
Description: Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.
Subjects: PepsiCo, Inc, African American executives, Cola drinks, Marketing, Employees, African American consumers, Recruiting, History, PepsiCo Inc, Verbraucher, Desegregatie, Pepsi Cola, Inc PepsiCo, Negers, Arbeitnehmer, Arbeiders, New York Times reviewed
Places: United States