Title: Innovation As Usual How To Help Your People Bring Great Ideas To Life
Description: "Most organizations approach innovation as if it were a sideline activity. Every so often employees are sent to "Brainstorm Island": an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it's back to business as usual. Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become "innovation architects," creating an ecosystem in which people engage in key innovation behaviors as part of their daily work"--Page [2] of jacket.
Subjects: Diffusion of innovations, Management, New products, Organizational behavior, Creative ability in business, Creative thinking