Title: Lights, camera, Madison Avenue
Description: "This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings in the late 19th century and describes its development through the 1960s and early 1970s. The author recounts his experiences on commercial productions in theaters and studios. The technical challenges and solutions involved in producing high-end commercials are detailed"--
Subjects: Advertising, Television commercials, Advertising executives, History, Television programs
Places: United States
People: Robert Naud (1931-)
Time periods: 20th century