Title: The slow pace of fast change
Description: "In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."--Jacket.
Subjects: Information theory in economics, Marketing, Rational choice theory, Supply and demand, Technological innovations, Technological innovations, economic aspects, Innovations, Offre et demande, Choix rationnels, Théorie des, Information, Théorie de l', en économie politique, Technische vernieuwing, Théorie de l'information, Théorie du choix rationnel, Innovation technologique