Title: Fields in vision
Description: 'Fields in vision' offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Contents: 1. Sport, television and culture PART I: INSTITUTIONS, PRACTICES AND ECONOMIC RELATIONS 2. National events and the authority of the BBC 3. Production practices and professional ideologies 4. BBC v. ITV competition 5. Made for television: sponsorship and the rise of the sports agent PART II: SPORT ON TELEVISION 6. Analysing television sport: transformations of space and time 7. Assemblage and framing 8. Stars, narratives and ideologies PART III: CULTURAL TRANSFORMATIONS 9. The case of athletics 10. The road to globalisation 11. Field of representations 12. Audiences and pleasures 13. Final thoughts.
Subjects: Corporate sponsorship, History, Marketing, Social aspects of Sports, Sports, Television broadcasting of sports, Fernsehen, Sportsponsoring, Fernsehpolitik, Sportberichterstattung, Leistungssport, Kultur, Televisie, Sport, Social aspects, Kommerzialisierung, Soziokultureller Wandel, Fernsehmarkt, Sports, great britain, Sports, social aspects, Television and sports, Émissions sportives télévisées, Histoire, Aspect social, Parrainage publicitaire, LANGUAGE ARTS & DISCIPLINES, Journalism
Places: Great Britain