Title: Microsoft Dynamics CRM 4 For Dummies
Description: Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, Microsoft Dynamics CRM 4 For Dummies is a great place to start!   Written by veteran CRM experts Joel Scott and David Lee, this friendly guide will have you understanding and using Microsoft's CRM solution in a jiffy. Whether you're considering a CRM system for the first time or you've decided to switch from another system to Microsoft Dynamics CRM, this book will make it easy to:    Maintain and manage all your customer information  Personalize Microsoft CRM to work for your business  Set up CRM to support sales, marketing, and customer service  Use the Outlook client  Manage territories and business units  Create and manage activities  Generate quotes and invoices  Implement and manage a marketing campaign  Work with contracts, and much more     Microsoft Dynamics CRM 4 For Dummies is packed with information on the latest version, It will help you get a unified view of your customer information and interactions through integrated sales, marketing, and customer service features. And that, as every business owner knows, is important to improving your bottom line!
Subjects: Business, Computer Technology, Nonfiction, Customer relations, Management information systems, Data processing, Relationship marketing, BUSINESS & ECONOMICS, Customer Relations, Microsoft CRM