Title: Brand New
Description: "With over 200 colour illustrations, Brand.New's stunning design deliberately reflects the dynamic character of the subject. The book is essential reading for students and observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops."--BOOK JACKET.
Subjects: Social aspects, Brand name products, Consumption (Economics), Advertising, Product management, New products, New products, management, Consumer behavior, Commercial art, History