Title: Principles of Services Marketing
First published: 1994
Description: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Subjects: Marketing, Management, Service industries, Marketing, management, Dienstensector, Dienstleistung, Consumer industries - general & miscellaneous, Marketing & sales management, Marketing services
LC classification: HF5415.13 .P3242 1994