Title: Communicating Globally
Description: Corporate globalization has created a growing worldwide demand for guidance on how to apply the principles of integrated marketing communications across the borders. Readers will learn how to put theory into practice with case studies from around the world.
Subjects: Export marketing, Communication, international, Management, Marketing, Reclame, International Communication, Multinationales Unternehmen, Marktkommunikation, Internationalisatie, Case studies