Title: The honest spin doctor
Description: The Honest Spin Doctor takes readers behind the scenes of actual events and provides vivid examples of the best approaches to take when the media wants a comment. The book lets readers know how to effectively promote their event, prepare and handle any media interview and also what to do and what to say if they get into a communications crisis.
Subjects: Mass media, Methodology, Journalism, Interviewing in journalism, Interviewing in mass media, Public relations