Title: The guru guide to marketing
First published: 2003
Description: Discusses the newest marketing concepts.  The Guru name is synonymous with expert, candid advice.  The Guru format provides an easy reference to a wide range of ideas and practices.
Subjects: Marketing, Business, Nonfiction, Marketing., Advertising, Sales promotion, BUSINESS & ECONOMICS, General, Distribution
LC classification: HF5415 .B6235 2003