Title: Drop Dead Brilliant
First published: August 22, 2007
Description: "Essential reading for everyone interested in improving their personal brand."-Peter Wade, GE Consumer Finance

Whether you're a receptionist, a CEO, or somewhere in-between, you project an image that could potentially make or break a deal. That's why Lesley Everett, the United Kingdom's leading professional branding expert, created the "Walking TALL" method.

It's a cheeky, upbeat, and inimitably British approach to creating a unique personal brand. Everett delivers "drop-dead brilliant" advice on first impressions, appearances, body indicators, and everything else needed to present yourself with panache.
Subjects: Business etiquette, Self-presentation, Clothing and dress, Success in business, Business, Nonfiction
LC classification: HF5386 .E84 2008