Title: Now playing
First published: 2008
Description: "Using Toronto as a case study, and focusing on a period from the opening of the first theaters showcasing moving pictures in 1906 to the end of World War I, Now Playing locates the origins of our present-day mass audience in the culture of cities. Paul S. Moore examines the emergence of everyday moviegoing and its regulation through neglected details like fire safety, newspaper ads, serial films, and amusement taxes, connecting them to more familiar themes of studio ownership of theaters, censorship, and journalism. In Toronto - a foreign city inside the American mass market - patriotism ultimately comes to the fore as civic forms of showmanship turn the simple act of "going to the movies" into a form of citizenship."--Jacket.
Subjects: Motion picture audiences, Motion picture theaters, Motion pictures, Social aspects, Social aspects of Motion pictures, Motion pictures, social aspects, Motion pictures, united states, Motion pictures, canada
Places: Canada, United States
LC classification: PN1995.9.A8 M66 2008