Title: Making social technologies work
Description: "This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business"--
Subjects: Social media, Organizational change, Internet marketing, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Marketing / General, Business communication, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, Business, computer network resources, Business networks