Title: Euromarketing and the Future
Description: "Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis allows for a radical reading of contemporary health communication that can ultimately be used to strengthen marginal voices."--Jacket.
Subjects: Gay men, Gesundheitsvorsorge, Öffentliche Meinung, Mass media in health education, Social Conditions, Public opinion, Psychological Identification, Health Education, AIDS, Homosexualität, Syndrome d'immunodéficience acquise, AIDS (Disease) in mass media, Homosexualité, Diskriminierung, AIDS (Disease), Wertwandel, Promotion santé, Social aspects, Health promotion, HIV-Infektion, Mass média, Mass Media, Male Homosexuality, Acquired Immunodeficiency Syndrome, Identity, Éducation sanitaire, Marketing, Internet marketing, Marketing research, European union countries, economic policy, United states, commerce, Market research, Marketing sur Internet, Recherche, BUSINESS & ECONOMICS, E-Commerce, Mail Order, Direct, Multilevel, Telemarketing, Identification (Psychology), Social history, Sida, Aspect social, Sida dans les médias, Homosexuels masculins, Identité, Promotion de la santé, Médias en éducation sanitaire, Opinion publique, Identification (Psychologie), Médias, Histoire sociale, Gays, Mass media in health promotion