Title: From no-names to brands
Description: "Hong Kong exporters are known to be not known. The majority of them are makers of 'no-name' products for other brand holders. This report summarises the findings of a large-sample survey conducted by the TDC in April and May 2003 on the competitiveness of Hong Kong's OEM [original equipment manufacturing], ODM [original design manufacturing] and OBM [original brand manufacturing] business. We find that more companies are now starting to develop their own brands and many of them have formulated customised strategies to improve their competitive edge."--From the TDC website.
Subjects: Brand name products, Manufacturing industries, New products, Market surveys
Places: Hong Kong (China)