Title: Likeable social media
Description: "Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.
Subjects: Social media, Internet marketing, Branding (Marketing), Economic aspects, Customer relations, Online social networks, Marketing, Viral marketing, Communication, Brand name products, Social networks, Marketing sur Internet, Réseaux sociaux (Internet), Médias sociaux, Aspect économique, Marketing viral, Stratégie de marque, Branding, Social networking