Title: CMYK 2.0
Subtitle: a cooperative workflow for photographers, designers, and printers
First published: 2009
Description: Aimed at professional photographers, designers, and printers who desperately need to collaborate on a workflow that reproduces CMYK properly, this book delivers a clearly defined process for creating, preparing, and outputting digital files for optimal results. The design world been clamouring for this type of book for a long time since it's often hard to know who has ownership of each small, yet significant, step in the digital design process. This is a book about the conversion process to CMYK and the need for printers, photographers, and designers to stop blaming each other for bad, inconsistent work and to get a process for printing that consistently works. For example, the color that the photographer expects is the color that the printer prints. In CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers McCleary proposes a whole new workflow that could become the industry standard by offering a clear path through the chaotic, sometimes inscrutable world of CMYK reproduction. He redefines the traditional roles of each of the participants (photographer, designer, and printer), demystifies the often-obtuse information about the process, and outlines new standards of practice that will lead to a more integrated and organic workflow that's easier on everyone and that results in superior, predictable output.
Subjects: Computer graphics, Color printing, Computer Technology, Nonfiction, Color computer graphics, Color photography, printing processes, Image processing, digital techniques, Macintosh (computer)
LC classification: T385 .M37773 2009