Title: Shopper marketing
Subtitle: how to increase purchase decisions at the point of sale
First published: 2010
Description: New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].
Subjects: Decision making, Advertising, Point-of-sale, Marketing, Shopping, Consumers, Business, Nonfiction
LC classification: HF5828 .S73 2010