Title: About face
Description: "[Book title] shows how 21st-century advertising can realize success by being "on-emotion". Using data from eyetracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why."--Book jacket.
Subjects: Psychological aspects, Decision making, Advertising, Emotions, Research, Werbepsychologie, Business and Management, Impulskauf, Gefühl, Werbung, Advertising, psychological aspects, Advertising, research