Title: The role of subcultures in agile organizations
Description: We propose that one way that strong culture organizations can become agile without losing their basis of strength, is by allowing certain types of subcultures to emerge. We explore how organizations can simultaneously reap the benefits of building and maintaining a strong culture while remaining responsive to dynamic environments. Subcultures can permit an organization to generate varied responses to the environment without necessarily destroying its internal coherence. Subcultures may provide the flexibility and responsiveness that a unitary culture may limit.