Title: Pengaruh country of origin, terpaan iklan media massa, ethnosentrisme konsumen, dan utility of product terhadap pembelian produk elektronik di Provinsi Lamping
First published: 2007
Description: Influence of country of origin, mass media, consumer ethnocentrism, and utility of product toward purchasing of electronic product in Lampung Province, Indonesia; research report.
LC classification: Microfiche 2009/50034 (H)