Title: Michael Jordan and the new global capitalism
Description: "With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. LaFeber's examination of Nike and its particular dominion over the global marketplace is often (and justifiably) scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society.

Michael Jordan and the New Global Capitalism is a primer on one of the most important issues currently under debate: how the devices of triumphant capitalism, coupled with hi-tech telecommunications, are conquering the nations of the world, one mind - one pair of feet - at a time."--BOOK JACKET.
Subjects: Nike (Firm), Marketing, Basketball players, Sports, International business enterprises, Biography, Capitalismo, Nike, Basketball, Capitalism, Globalização (aspectos econômicos), Social aspects, Empresas multinacionais, Basquetebol, Globalisierung, Multinationales Unternehmen, Esportes (aspectos econômicos), Sport, Jordan, michael, 1963-, Sports, marketing, Basketball, biography, Multinational corporations, Biografie, Biographies, Joueurs de basket-ball, Entreprises multinationales, Umschulungswerkstätten für Siedler und Auswanderer, Histoire, Internationale ondernemingen, Basketbal, Nike (Firme), New York Times reviewed
Places: United States
People: Michael Jordan (1963-)