Title: Wireless Marketing
Description: "Written by industry insider and bestselling author Robert Steuernagel, this book offers a complete set of marketing techniques that can substantially influence your company's bottom line. Whether you are in marketing and sales or a service engineer, working for cellular carriers or other wireless phone services - you'll get practical, nontechnical, step-by-step advice tailored to this rapidly expanding market."--BOOK JACKET.
Subjects: Cell phones, Marketing, Market surveys, Cell phone services industry, Cell phone equipment industry, Radio