Title: Behavioral pricing
Description: Price management is one of the most central and sensitive elements of the process of managing a successful brand. Even a small change in price can have a disproportionate change in profitability, thereby increasing the importance of accurate and scientific ways of determining optimal prices.Previously published in: Journal of Product & Brand Management, Volume 13, Number 6, 2004.
Subjects: Sales & Selling, Management, Pricing, New products, Electronic books, Marketing, BUSINESS & ECONOMICS