Title: Pay per click search engine marketing for dummies
First published: 2006
Description: Plan and launch your PPC campaign and keep track of its progress   If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.   Discover how to    Use the right keywords to trigger your ads  Figure your breakeven point  Write ads that reach your customers  Calculate return on investment  Use geo targeting  Track your ad results
Subjects: Internet marketing, Web search engines, Computer Technology, Nonfiction, Search engines, World wide web
LC classification: HF5415.1265 .K42 2006