Title: E-mail marketing for dummies
Description: E-mail seems like a terrific marketing tool -- until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer?   Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You'll be able to:    Combine e-mail with other marketing media  Develop a winning strategy, build a quality e-mail list, and find success  Comply with anti-spam laws  Set reasonable objectives  Decide whether to use an e-mail service provider  Brand your e-mails  Build relationships with your customers  Increase your "open" rate and find out who's actually opening your e-mails  Use e-mail to improve search engine optimization     And if you're not a bona fide, pocket-protector-carrying geek, this book is perfect. It's written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.
Subjects: Business, Electronic mail messages, Internet marketing, Nonfiction, Electronic mail systems