Title: E-preneur
Description: By getting direct involvement from their customers, you can generate ideas, market test new products and create brand advocates more effectively and efficiently than by using traditional methods, e-preneur is the first book to survey, analyse and make sense of how to harness this powerful new marketing tool.
Subjects: Collective behavior, Economic aspects, Economic aspects of Collective behavior, Economic aspects of Web 2.0, Electronic commerce, Entrepreneurship, Internet industry, Web 2.0