Title: YouTube and video marketing
Subtitle: an hour a day
First published: 2009
Description: A complete, task-based guide to developing, implementing, and tracking a video marketing strategy   Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.   If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.    Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks  Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more  Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization  Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics  Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials     YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online.
Subjects: YouTube (Electronic resource), Webcasting, Internet marketing, Internet videos, Internet advertising, Business, Nonfiction, Youtube (electronic resource)
LC classification: HF5415.1265 .J37 2009