Title: TM
First published: 2000
Description: "From the NBC peacock to the Chase bank octagon; from the red "o" in Mobil to the U.S. Bicentennial mark placed on the moon, Chermayeff & Geismar's designs are well known for their variety and vitality. Their trademarks take many forms - symbols, logotypes, acronyms, monograms - and encompass a variety of graphic styles, from witty hand-drawn images to complex computer-generated forms to unique typographic combinations. This visually rich monograph will fascinate anyone interested in how organizations distill their identities into a single image."--Jacket.
Subjects: Trademarks, Chermayeff & Geismar, Logos (Symbols), Art & Art Instruction, Biography/Autobiography, Commercial - Advertising, Genealogy, Art / Commercial / Advertising
LC classification: NC1003 .C547 2000