Title: Truth
First published: August 8, 2007
Description: "The first book of its kind, Truth takes a practical business-building approach to marketing with integrity. Author and internationally respected marketing consultant Lynn Upshaw has spent three decades showing businesses of all sizes - from start-ups to Fortune 500s - that integrity is more than just a nice quality for businesses to have; it's an absolute necessity for achieving marketing goals."--Jacket.
Subjects: Marketing, Integrity, Decision making