Title: Social marketing
Description: This book examines current social, environmental, health and safety issues affecting individuals and their communities. It provides a critical look at the barriers and challenges to behaviour change. It has been written in an investigative manner for advanced undergraduate students and first year postgraduate students who intend to pursue careers in the public sector in community health and environmental sustainability.
Subjects: Social marketing, Social media, Marketing, Internet marketing, Management, Marketing social, Marketing sur Internet, Gestion, Social media -- Marketing