Title: Making innovation work
Description: To compete effectively, you must innovate: Not just once, but consistently, in all your products, services, and business functions. But, profitable innovation doesn't just "happen." It must be managed, measured, executed on—and few companies do that well. Making Innovation Work offers the first real solution: A start-to-finish process for driving growth from innovation.
The authors draw on unsurpassed innovation, consulting experience, and a thorough review of innovation research. Their techniques have been proven at top companies ranging from Apple and GE to Toyota. In this book, they demonstrate what works, what doesn't, and how to use all your management tools to maximize the value of your innovation investments.
You'll learn how to define effective strategies and organizational structures for innovation, manage innovation more successfully, incent teams to deliver, and infuse metrics throughout every phase of the innovation process. Simply put, Making Innovation Work takes the mystery out of profitable innovation, showing how to lead it, track it, incent it, and get more of it.
    Leading innovation
    Defining innovation strategy, designing portfolios, and encouraging value creation
    Integrating innovation and business strategy
    Matching innovation to your overall business strategy
    Balancing creativity and value capture
    Generating successful new ideas that drive maximum ROI
    Weaving innovation into the fabric of business
    Making innovation truly integral to your company's business mentality
    Neutralizing organizational "antibodies"
    Preventing your company from killing off its best new ideas
    Building innovation networks
    Leveraging innovation resources both inside and outside the organization
    Measuring and rewarding innovation
    Implementing the right metrics and the right incentives to drive results
Subjects: Industrial management, Business, Organizational change, Management, Nonfiction, Professional, Technological innovations, Strategic planning, Organizational effectiveness