Title: The fast forward MBA in marketing
First published: 1997
Description: In this resource you'll find clear, concise coverage of the complete range of essential marketing topics in a format designed especially for people who need answers quickly. You'll also find cutting-edge ideas from highly regarded thinkers and doers and the world's best MBA programs.
Subjects: Marketing, Handbooks, manuals
LC classification: HF5415 .M834 1997