Title: Show And Sell
First published: September 1996
Description: Show and Sell gives you the tools and techniques you need to make your trade show exhibits an overwhelming success. And it's the only book that completely covers the key areas of promotion, advertising, and in-booth dialogue. From pre-show promotions to on-site selling skills to follow-up mailings, Show and Sell helps you plan a total, synergistic promotion that gets results.
Subjects: Sales promotion, Trade shows
LC classification: HF5438.5 .W45 1997