Title: Software That Sells
Description: Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success   Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product   The book fills a void in the current market, and is an ideal read for all IT professionals
Subjects: Computer Technology, Nonfiction, Màrqueting, Programes d'ordinador, Programació, Microordinadors, Venedors i venda, Computer software, Marketing, Selling, Computer programs, Microcomputers, Programming