Title: Lights, Camera, Campaign!
First published: September 2004
Description: "This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.
Subjects: Télévision, Political campaigns, Publicité politique, Campagne électorale, Infotainment, Talk-show, Massenmedien, Television in politics, Influence des médias, Élection, Élections à la télévision, Politische Berichterstattung, Political Advertising, Campagnes électorales, Advertising, political, United states, politics and government