Title: Books for sale
Description: "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
Subjects: Selling, Book industries and trade, Marketing, Books, Booksellers and bookselling, History, Boekhandel, Reclame, Books--marketing--history, Selling--books--history, Booksellers and bookselling--history, Book industries and trade--history, Z280 .b68 2009, 381/.4500209, 06.21, Language arts & disciplines