Title: Selling goodness
First published: 1998
Subjects: Nonprofit organizations, Fund raising, Special events, Social service, Public relations, Mass media and social service, Charities, ¿uvres de bienfaisance, Relations publiques, Collecte de fonds, Service social, Medias et service social, Marketing, Associations sans but lucratif, Evenements speciaux, Social service, public relations
LC classification: HV42 .L48 1998