Title: Navigating the badlands
First published: 2004
Description: In this groundbreaking book, Mary O'Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.
Subjects: High technology, Social aspects of High technology, Social institutions, Globalization, Civilization, Modern, Information society, Technology and civilization, Business, Social aspects, Forecasts, Twenty-first century, Modern Civilization, Social aspects of Science, Science, Social change, Technological innovations, Forecasting, Nonfiction, Organizational change, Strategic planning, Success in business
Time periods: 1950-
LC classification: CB161 .O29 2004