Title: The Mir Way
Description: "The biggest challenge we face as digital artists is to make spirited and unique artwork on a project after project, day in and day out. The digital artist's solution to the problem is to always buy better computers, and new software, and optimize workflow. If that doesn't work, you can always blame the client and their project...If technical optimization and complaining were the solutions to this problem, everyone would be able to do amazing work. But they don't. And the reason is that - in a fundamental way - the artist's dilemma is a spiritual problem, not a technical one. The Mir Way tries to shine a light on new paths to becoming a proud, professional artist"
Subjects: Architectural rendering, Architectural models, Computer art, Mir Media (Firm)