Title: The Adweek copywriting handbook
First published: December 11, 2006
Description: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Subjects: Advertising copy, Business, Handbooks, manuals, Handbooks, manuals, etc, Nonfiction
LC classification: HF5825 .S878 2007