Title: More than a name
Description: "Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket."--BOOK JACKET.
Subjects: Produits de marque, Marketing, Merken, Brand name products, BUSINESS & ECONOMICS, Advertising & Promotion