Title: Competitive Intelligence
Description: Fast track route to mastering the art of competitor intelligence  Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room  Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld  Includes a glossary of key concepts and a comprehensive resources guide  ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.  ExpressExec is organised into ten core subject areas making it easy to find the information you need:  01 Innovation  02 Enterprise  03 Strategy  04 Marketing  05 Finance  06 Operations and Technology  07 Organizations  08 Leading  09 People  10 Life and Work  ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Subjects: Business, Nonfiction, Business intelligence, Competition