Title: Blockbusters
Description: Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
Subjects: Motion picture industry, Mass media and culture, Music trade, Celebrities, Mass media, Mass media, economic aspects, Economic aspects, Massenmedien, Medienwirtschaft, Blockbuster, Showbusiness, Filmwirtschaft, Musikwirtschaft, Sportwirtschaft
Places: United States