Title: Franchising McChurch
Subtitle: feeding our obsession with easy Christianity
First published: 2009
Description: This book takes an honest look at the rise of consumer-minded ministeries. The authors tackle a spiritual shift that is raising provocative issues such as: the blurry line between entertainment and evangelsim; a marketing approach to ministry; the warped yardstick for measuring church success; and feel-good messages that avoid tough truths. -- from back cover.
Subjects: Church marketing, Church growth
LC classification: BV652.2 .W45 2009