Title: The Religious Dimensions of Advertising (Religion/Culture/Critique)
Description: "Tricia Sheffield's new work argues that advertising functions as a religion in late capitalism and can thus be integrated into critical theological studies. Situating her examinations within a detailed theoretical context, Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogies to Emile Durkheim's description of objects as totems."--Jacket.
Subjects: Religious aspects, Consumption (Economics), Religion in advertising