Title: Yahoo! Web analytics
Subtitle: tracking, reporting, and analyzing for data-driven insights
First published: 2009
Description: Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be.
Subjects: Data processing, Statistics, Web usage mining, Internet users, Web sites, Statisics, Computer programs, Yahoo! Web analytics, Consumer preferences, Computer Technology, Nonfiction, Consumers' preferences, World wide web, Internet
LC classification: TK5105.885.Y34 M67 2009