Title: Breaking Up America
First published: 1997
Description: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.
Subjects: Advertising, Business, Nonfiction, Performing Arts, Social aspects, Social aspects of Advertising, Sociology, Target marketing, Marketing, social aspects, Mass media, social aspects, United states, politics and government, Reclame, Advertising & Promotion, BUSINESS & ECONOMICS, Sociale aspecten
Places: United States
LC classification: HF5813.U6 T85 1997