Title: Birdseye
Description: Ever wonder how those frozen peas and carrots in your freezer came to be there? A remarkable first biography of Clarence Birdseye, the eccentric inventor whose fast-freezing method revolutionized America's diet. Birdseye was an inspired and inspiring explorer, and his adventurous spirit lead to many episodes that Kurlansky delights in retelling. From founding a correspondence taxidermy school when he was a teenager to dropping out of Amherst to catch ticks in Idaho, Birdseye always followed a unique course in life. But when he moved to Newfoundland to farm foxes for their furs, he became interested in the substance that would change his life: frozen food. He eventually worked out the best way to keep frozen food tasty and sanitary, and made his fortune selling the rights to General Foods. Even though the record on Birdseye's life is less than reliable, Kurlanksy does a fantastic job stitching what we have together into an amusing and inspiring story. Ultimately, he concludes that it was Birdseye's curiosity that made his unusual life possible. He could never know enough about the world around him, and his need to understand gave him the materials he required to create. He was, in many ways, one of the "crazy ones" that Steve Jobs praised for their willingness to try things no one else would. - Publisher.
Subjects: Frozen foods industry, History, Businessmen, Biography, Inventors, New York Times reviewed
Places: United States
People: Clarence Birdseye (1886-1956)