Title: People to People Fundraising
Description: Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.   Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.   Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including:      Getting supporters to do more than give    Evaluating your Web site    Blogs -- an important development in fundraising    The power of celebrity in building communities    How to leverage an individual supporter's social network    Online marketing to ethnic and special interest communities    How to influence single-gift Web donors to become monthly donors    The opportunities and challenges of multi-channel marketing    Why ePhilanthropy succeeds -- seven pillars of e-success    Connecting with planned gift donors and prospects    Buttons and banners on company Web sites    Plus much more!     Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.
Subjects: Business, Nonfiction, Fund raising, Nonprofit organizations, management, Internet, social aspects