Title: When stereotypes collide
Description: "When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates."--Jacket.
Subjects: Stereotype (Psychology) in advertising, Minorities, United States, Women political candidates, United States. Congress, Political Advertising, Elections, Communication in politics, Television in politics, Political activity, Stereotypes (Social psychology) in advertising, United states, congress, elections, Advertising, political, Minorities, political activity, united states, Publicite? politique, Stereotypes dans la publicite?, Television en politique, Communication politique, Candidates (Elections), Minorites, Activite? politique, Kongresswahl, Politische Werbung, Werbespot, Stereotyp, Etats-Unis. Congress, Etats-Unis
Places: United States