Title: The innovation handbook
Description: The Innovation Handbook is designed as a practical guide to the effective management of ideas and knowledge for leaders of organisations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of experience and expertise in strategy, technology, brands, intellectual property, finance, marketing and management, it will discuss how best to combine an open search for potential winners with a process that captures their full value.
Subjects: Business, Creative ability in business, Industrial property, Management, Nonfiction, Technological innovations, Intellectual property, Copyright