Title: Rising tide : lessons from 165 years of brand building at Procter & Gamble
Description: "Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.
Subjects: Sales & marketing, Procter & Gamble Company, Brand name products, Soap trade, Case studies, Product management, History, Corporations, united states, Merken, Marcas comerciais, Administracao da producao, Saboes