Title: E-commerce in regional small to medium enterprises
First published: 2007
Description: "This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
Subjects: Electronic commerce, Strategic alliances (Business), Small business, Strategic alliances (business)
LC classification: HF5548.32 .M327 2007