Title: New infotainment technologies in the home
Description: As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home.

The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.
Subjects: Telecommunication equipment industry, Television supplies industry, Multimedia systems, Computer industry, Household electronics industry, Information technology, Telecommunication, Household electronics, Television, equipment and supplies, Interactive multimedia, Informatique, Industrie, Télévision, Appareils et matériel, Télécommunications, Équipement, Appareils électroniques domestiques, Multimédias interactifs, Technologie de l'information, Multimédia, BUSINESS & ECONOMICS, Commerce, Marketing, General, Sales & Selling, Multimedia, Haushalt, Aufsatzsammlung, Informationstechnik, Computerindustrie, Consumentenelektronica, Informatietechnologie
Places: United States, United states