Title: Sports shoe wars
Description: Three athletic footwear companies, Nike, Adidas, and homegrown upstart Li Ning, have faced off in a high-stakes battle for China's gigantic market. This program examines Adidas'  rising prominence in the country, an ascension due in no small part to its well-publicized Olympic Games sponsorship. Li Ning's efforts to retain its precarious hold on the urban market are also studied.
Subjects: Athletic shoes, Athletics, Equipment and supplies
Places: China