Title: The political brain
First published: 2007
Description: This investigation by a renowned psychologist and neuroscientist proves that we vote with our hearts, not our minds. Westen is the lead investigator on a team of neuroscientists who have been studying how the brain processes political information. For two decades he has been advancing a theory of the mind that differs substantially from the more "dispassionate" visions held by most cognitive psychologists, political scientists, and economists. He looks at data across several Presidential elections from the 1950s through 2000, examines the evidence for the role of emotion in driving voting behavior, and provides a "clinical" view of a number of campaign ads, debate lines and personal profiles of the candidates who have sought to win our hearts. And he shows that Americans don't vote with their heads but with their hearts, or guts, or neuroses.--From publisher description.
Subjects: Political psychology, Politics and government, Political aspects, Presidents, Political campaigns, Emotions, Platforms, Election, Psychological aspects, Voting, Political parties, Partis politiques, Plates-formes, University of South Alabama, Politische Kampagne, Politische Psychologie, Aspect psychologique, Élection, Aspect psychologie, Émotions, Wahl, Röstning, National Radical Party, Présidents, Aspect politique, Partei, Politisk psykologi, Politique et gouvernement, Psychologie politique, Vote, Politics, Gefühl, Campagnes électorales, United states, politics and government, 1989-, Presidents, united states, election, Political parties, united states, Presidents--election--psychological aspects, Presidents--united states--election--psychological aspects, Political campaigns--psychological aspects, Political campaigns--united states--psychological aspects, Voting--psychological aspects, Voting--united states--psychological aspects, Political parties--united states--platforms, Emotions--political aspects, Jk528 .w47 2007, 324.973001/9
LC classification: JK