Title: Beyond Ballyhoo
First published: 1989
Description: This book is about flamboyant promotion, the con artist side of the movie world - everything the ballyhoo boys did to separate the customer from the price of a movie ticket - Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, and more. -- From the publisher.
Subjects: Motion pictures, Cinematography, Special effects, Advertising, Motion picture industry, Cinematography, special effects
LC classification: HF6161.M7 M36 1989