Title: Social marketing
First published: 1989
Description: Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
Subjects: Social marketing, Behavior modification, Marketing, Marketing social, Soziomarketing, Campagnes publicitaires, Gedragsverandering, Social Change, Behavior Therapy, Aspect social, Opinion publique, Werbekampagne, Associations sans but lucratif, Sozialverhalten, Marketing of Health Services