Title: Social Media and Strategic Communications
Description: Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Subjects: Internet marketing, Social media, Customer relations, management, Public administration, Internet advertising, Public relations, Internet, Social aspects, SOCIAL SCIENCE / General, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, Online social networks, Digital communications, Social theory, Popular culture, Ethical & social aspects of IT, Society, Advertising, Business and Management