Title: Interview with Luiza Helena Trajano, interviewed by Ricardo Reisen de Pinho, São Paulo, Brazil
Description: Luiza Helena Trajano describes the growth of her family's department store from a local family business to a professionalized, publicly-traded chain with hundreds of stores across Brazil. She explains how the business focused on both customer service and on creating an entrepreneurial, committed culture among the employees.
Subjects: Interviews, Retail trade, Businesswomen, Family-owned business enterprises, Women-owned business enterprises, Department stores, Corporations, Finance, Corporate culture, Consolidation and merger of corporations, Marketing, Personnel management, Social responsibility of business, Business, History, Economic conditions, Commerce, Magazine Luiza
Places: Brazil, Latin America
People: Luiza Helena Trajano
Time periods: 1985-