Title: Corporate community involvement
Description: The book's advice is backed by inspiring interviews with best-in-class practitioners from businesses like Microsoft, GlaxoSmithKline, Ericsson- as well as leading experts in corporate responsibility and community involvement. The text highlights best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide that shows readers how to: conduct a current state analysis and devise a strategy; organize staffing and budgets; integrate corporate community involvement throughout the business and create high-profile programs' partner across sectors; measure and evaluate results; communicate successful activities; and overcome challenges.
Subjects: Social aspects, Management, Public relations, Corporations, Industrial management, Strategic planning, Corporations, public relations, Social responsibility of business, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior, Sociétés, Relations publiques, Gestion, Planification stratégique, Gestion d'entreprise, Aspect social, Business Ethics, Strategic Planning