Title: The ultimate question
First published: 2006
Description: Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.
Subjects: Commerce, Economics, Success in business, Public Relations, Employee loyalty, Employee motivation, Personnel Management, Customer loyalty, Leadership, Consumer satisfaction, Personnel Loyalty, Customer relations, Consumer Behavior
LC classification: HF5415.5 .R439 2006