Title: Marketing public health
First published: 1998
Description: This book explores two aspects of public health marketing. Section 1 details the marketing challenges that the industry of public health faces. Section 2 outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners & students.
Subjects: Marketing, Public health, Marketing of Health Services, Public health, united states, Education
LC classification: RA427 .S53 1998