Title: Strategic management in action
First published: 1998
Description: Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action. For undergraduate and graduate courses in strategic management, this book clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas and unique strategies of real managers and organizations in action. - Publisher.
Subjects: Strategic planning, Management