Title: Clothing for liberation
Description: "This book investigates the communicative power of Mahatma Gandhi's style of dressing and use of home-spun cloth for staging a revolution involving over 300 million people." "The study is situated in the context of Gandhi's communication skills: his verbal output, his linguistic capacity, his journalistic and letter-writing style, his peace communication in conflict, his organisational ability and the international repercussions of his mass mediated messages, his non-verbal communication through silence, his fasting, his personal presence and charisma." "The author uses the theories of Ronald Barthes, Victor Turner and Erving Goffman as the framework for a deeper communication analysis which brings to light Gandhi's unique sartorial strategy for India's liberation: the creation of a 'fashion system' through the laborious unfolding of the swadeshi 'social drama' while he remained the undisputed 'performance manager' of the thirty-year-long freedom struggle." "The book ends with the articulation of a Gandhian approach to symbolisation for socio-political change. Photographs highlight and confirm the arguments in the text. It will serve as an immensely insightful resource for students of communication studies, politics, history, semiotics, and cultural studies."--BOOK JACKET.
Subjects: Politics and government, Symbolism in politics, Swadeshi movement, Social change, Communication in politics, Khadi, Clothing and dress, Economic policy, Political and social views, Nationalism, History, Nationalism, india, India, economic policy, India, politics and government, Gandhi, mahatma, 1869-1948, Political aspects
Places: India
People: Gandhi Mahatma (1869-1948)
Time periods: 20th century, 1919-1947