Title: Harness the future
First published: 1998
Description: Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers: economy, technology, globalization, government, environment, demographics, consumer psyche, wellness, and retailing. Harness the Future goes beyond simply describing consumer behaviour. It also gives you the tools you need to predict and profit from the emerging trends.
Subjects: Forecasting, Consumer behavior, Consommateurs, Prévision, Comportement, Prevision, Comportamiento del consumidor, Consumentengedrag, Guias de consumidores
LC classification: HF5415.32 .R63 1998