Title: This business of music marketing & promotion
First published: 1999
Description: "This Business of Music Marketing and Promotion, an invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, arms the reader with key strategies and tools to ensure that a musical recording reaches its full sales potential."--BOOK JACKET.
Subjects: Popular music, Vocational guidance, Marketing, Writing and publishing, Music trade, Sound recordings, Vermarktung, Management, Musik, Popmusik, Sales-promotion, Music, Economic aspects, Music, vocational guidance
Places: United States
LC classification: ML3790 .L37 1999