Title: Digital capital
Description: "B-webs - partner networks of producers, service providers, suppliers, infrastructure companies, and customers linked via digital channels - are destroying the firm as we have known it and generating wealth in entirely new ways." "In Digital Capital, information-age visionaries Don Tapscott, David Ticoll, and Alex Lowy describe and explain the b-web phenomenon and the forces behind its emergence. Drawing on three years of multimillion-dollar research into hundreds of b-webs as diverse as the Microsoft Alliance and the automotive industry, the authors illuminate the five distinct types of b-web now in play: Agoras, Aggregations, Value Chains, Alliances, Distributive Networks. Punctuating their analysis with a rich set of case studies, they provide the definitive guide to business-model innovation in the digital economy." "The authors warn that participation in b-webs is not optional. To encounter and satisfy the digital customer, firms must lead or partner in one or more of these new business networks. While no single path leads to b-web success, business will adopt effective b-web strategies - or they will simply fade away."--Jacket.
Subjects: Commerce électronique, World Wide Web, Web, Electronic Commerce, Technologie de l'information, Economics, E-commerce, Internet, Aspect économique, Aspectos económicos, Tecnología de la información, Economic aspects, Comercio electrónico, Computer Communication Networks, Economische aspecten, Commerce, Technology, Information technology, Aspectos econâomic, Comercio electrâonico, Aspectos econâomico, Internet, economic aspects, International, Marketing, Exports & Imports, BUSINESS & ECONOMICS, Multilevel