Title: Implementing e-commerce strategies
First published: 2004
Description: "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket.
Subjects: Electronic commerce, Business enterprises, Planning, Case studies, Computer networks, Strategic planning, Business enterprises, computer networks
LC classification: HF5548.32 .E67 2004