Title: How to develop a strategic marketing plan
First published: December 22, 1999
Subjects: Marketing, Planning, Decision making, BUSINESS & ECONOMICS / Industrial Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, Strategic planning, Prise de décision, Marketing stratégique, Planification stratégique, Planification, Planejamento estratégico
LC classification: HF5415.135 .P33 2000, HF5415.135 .P33 2000, HF5415.135 .P33 2000