Title: A+ marketing
First published: 2008
Description: "This easy, practical, how-to guide helps the practice administrator or physician manager understand the importance of marketing, build the right foundation for needed projects, and prepare the tools required to implement them. The author describes how to achieve these goals using the Four As--Access, Availability, Accountability, and Accommodation"--Provided by publisher.
Subjects: Management, Marketing, Marketing of Health Services, Medical Practice Management, Medical care, Medicine, Methods, Patient satisfaction, Practice, Practice Management, Medical, Public relations, Medical care, united states, Medical care, marketing, Medicine, practice, Medicine, united states
Places: United States
LC classification: RA410.56 .E36 2008