Title: Inference-based model of building brand equity through sponsorship
Description: <a href="http://uf.catalog.fcla.edu/uf.jsp?st=UF029546124%26ix=pm%26I=0%26V=D%26pm=1" rel="nofollow">http://uf.catalog.fcla.edu/uf.jsp?st=UF029546124%26ix=pm%26I=0%26V=D%26pm=1</a>