Title: The power of promotional products
Description: If you've only ever used promotional products as handouts or giveaways, you're missing the boat. In this insightful book, written by two internationally recognised promotions experts on two different continents, you'll discover that the true value of promotional products lies in their ability to reach your prospects affordably, create on-going awareness and literally quantify the performance of every marketing medium you use.
Subjects: Advertising specialty products, Sales promotion