Title: Hyundai way
Description: Southerton tackles the question of "What makes Hyundai so successful?" from a cultural perspective, sharing insights into the Hyundai Motor Group from a unique inside view.
Subjects: Hyŏndae Chonghap Sangsa (Korea), Corporate culture, Automobile industry and trade, Hyŏndae Chadongch'a Chusik Hoesa (Korea)
Places: Korea (South)