Title: Competitive social media marketing strategies
Description: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
Subjects: Social aspects, Social media, Online social networks, Internet marketing, Marketing, Marketing, social aspects, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior