Title: Boomerism
Description: "Baby Boomers control a large portion of North America's disposable income, so catering to their needs and wants has created many business opportunities. This program focuses on danceScape, a dance school that is capitalizing on Boomers' interest in fun physical fitness. Also profiled on the show are millionaires Ken Sim and John DeHart of Nurse Next Door, a home healthcare provider poised to become an industry leader across North America. The guest experts in this episode of Fortune Hunters are Lina Ko, creator of the Boomer-marketing blog boomerwatch.ca, and Robert Herjavec, of the business reality show Dragons' Den."--Container.
Subjects: Baby boom generation, Case studies, Older consumers, Consumer behavior, Market segmentation, Small business, Entrepreneurship, Businesspeople, Interviews, Success in business
Places: Canada