Title: Ultimate guide to Google AdWords
Description: "Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. ..."--Publisher description.
Subjects: Google AdWords, Internet advertising, Web search engines, Google, BUSINESS & ECONOMICS / Advertising & Promotion, COMPUTERS / Web / Search Engines, BUSINESS & ECONOMICS / E-Commerce / Internet Marketing, BUSINESS & ECONOMICS / Sales & Selling