Title: Inside the Tornado
First published: 1995
Description: Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
Subjects: Marketing, High technology industries, Business, Nonfiction, Industries technologies de pointe, Technologie de pointe, High technology, Microelectronics industry, california, santa clara valley (santa clara county)