Title: Building Reputational Capital
First published: March 5, 2004
Description: In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success.      Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
Subjects: Business, Nonfiction, Moral and ethical aspects, Industrial management, Honesty, Organizational behavior, Goodwill (Commerce), Leadership, Reliability, Business ethics, Morale des affaires, Management, Aspect moral, Honnêteté, Comportement organisationnel, Intégrité, Goodwill, Corporate image, Gestion d'entreprise, Bedrijfsethiek, Reputatie, Commerce