Title: Globalizing ideal beauty
First published: 2009
Description: Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
Subjects: Women in the advertising industry, Beauty, personal, Advertising agencies, History, Women in advertising, Personal Beauty, J. Walter Thompson Company. Women's Editorial Department, J. Walter Thompson Company
LC classification: HF5805 .S87 2009