Title: Strategic new product development for the global economy
First published: 2007
Subjects: Management, International business enterprises, Business planning, New products, Case studies, Product management, Strategic planning, Research & development management, Corporate Planning, Business & Economics, Business / Economics / Finance, Business/Economics, Development - Business Development, Business & Economics / Development & Growth, Business & Economics / Systems & Planning, Business & Economics : Strategic Planning, International - General, Marketing - General, New products, management, Productontwikkeling, Marketing, Technische ontwikkeling
LC classification: HF5415.153 .K66 2007