Title: Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
Subjects: Internet marketing, Social media, Marketing, Social aspects, Consumer behavior, Online social networks, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / Research, Market research, Corporate governance, BUSINESS & ECONOMICS, Consumer Behavior, International, General, Management, Research, Industrial Management, Management Science, Organizational Behavior, Business and Management