Title: Crisis management in the age of social media
Description: Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media.
Subjects: Crisis management, Social media, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior