Title: Competitive branding
First published: 1998
Subjects: Marketing, Management, Brand name products, Branding (Marketing), Trademarks, Stratégie de marque, Gestion, BUSINESS & ECONOMICS, Advertising & Promotion, Merken, Toegevoegde waarde, Produits de marque, Commercialisation, Marques de commerce
LC classification: HF5415.13 .N539 1998