Title: Ernest Dichter and motivation research
Description: "Contextualizing Ernest Dichter within modern consumer culture and the rise of psychological approaches to post-war consumption in Europe and the US, this book argues that 1950s motivation research gives a unique vantage point from which to address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"--
Subjects: Motivation research (Marketing), Motivation, Consumption (Economics), Influence, Konsumentenverhalten, Consumer behavior, Psychological aspects, Marktforschung, Postwar reconstruction
People: Ernest Dichter (1907-1991), Ernest Dichter