Title: Winning at new products
Description: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
Subjects: New products, Hf5415.153 .c65 2011, 658.5/75