Title: Market segmentation
First published: 1995
Description: McDonald and Dunbar are the leading author team in this areaSegmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-busines...
Subjects: Market segmentation, Marketing, Management, Business, Nonfiction, Business strategy, Market research, Marktsegmentierung, Marktsegmentatie
Places: Great Britain