Title: The customer loyalty pyramid
First published: 1997
Description: Moving past previous how-to-do-it books on customers, Lowenstein identifies the abilities and processes by which companies can achieve the new paradigms related to customer loyalty. The Seven S Framework, a management concept developed by Tom Peters and Robert Waterman while at McKinsey and Company, is combined with the author's own Customer Loyalty Pyramid to form the basis of this new, invaluable work.
Subjects: Customer loyalty, Consumer satisfaction, Satisfaction, Klantgerichtheid, Fidélisation, Klantenservice, Consommateurs, Customer relations, Customer services, Management
LC classification: HF5415.335 .L69 1997