Title: Moonshot!
Description: The time is ripe for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars, while changing people's lives for the better. Sculley lays out a roadmap for building a truly transformative business, and he reveals the core concepts for a twenty-first century business.
Subjects: Technological innovations, Success in business, Customer services, Entrepreneurship, New business enterprises, Strategic planning