Title: Advertising for dummies
Description: So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?   The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:    Identify and reach your target audience  Define and position your message  Get the most bang for your buck  Produce great ads for every medium  Buy the different media  Create buzz and use publicity  Research and evaluate your competition     Advertising for Dummies offers newbies a real-world look at the ins and outs of ad...
Subjects: Business, Advertising, Nonfiction