Title: Marketing strategy and uncertainty
First published: 1999
Subjects: Marketing, Management, Decision making, Strategic planning, Marketing, management, Décision, Prise de, Entscheidung bei Unsicherheit, Strategische planning, Marketingstrategie, Planification stratégique, Gestion, Unsicherheit, Entscheidung, Besliskunde
LC classification: HF5415 .J33 1999