Title: Sports Sponsorship and Brand Development
Subtitle: The Subaru and Jaguar Stories
Description: Papers and proceedings of the second Japan-South Asian Symposium held in New Delhi on 1-2 Feb. 1993.
Subjects: Sports sponsorship, Automobile racing, Economic aspects, Automobiles, Marketing, Fuji Jūkōgyō Kabushiki Kaisha, Jaguar Cars Ltd, Foreign relations, Foreign economic relations