Title: Best Practice Cases in Branding
First published: November 22, 2002
Subjects: Brand name products, Management, Case studies, Product management, Branding (Marketing), Business names, Advertising, Marketing, Stratégie de marque, Études de cas, Gestion, Produits de marque, Raison sociale, Varumärken, Fallstudier, Marknadsföring, Business &amp; economics, Industries