Title: Qualitative Research Methods
Description: Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. This book serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner. It demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems. This book is written in an engaging style, with in-depth examples from the author's own practice. - Publisher.
Subjects: LANGUAGE ARTS & DISCIPLINES / Communication Studies, Methodology, Social sciences, Research, Social sciences, research, Language arts &amp; disciplines, Communication