Title: Gonzo marketing
Description: A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Subjects: Commerce électronique, Customer Satisfaction, Internet marketing, Commerce, Electronic commerce, Marketing sur Internet, Relations avec la clientèle, Innovations, Public Relations, Computer Communication Networks, Advertising, Internet, Technological innovations, Customer relations, Organizational Innovation