Title: Get Cartier!
Description: Award-winning business journalist Virginia Eastman gains access to very exclusive Cartier parties and PR events and observes Cartier's strategy for retaining its dominant position as jeweler to royalty, celebrities, and the seriously wealthy. Shows how Cartier has defended its turf against Tiffany, Bulguri, and Louis Vuitton.
Subjects: Advertising, Jewelry, Target marketing, Cartier (Firm)