Title: Iranian Entrepreneurship
Subtitle: A guidebook for Iranian knowledge-based startups and SMEs
Description: This is an introduction to founding a business. It is easy to read and well-designed. It covers all the important areas including assessing competition, developing a strategy and working out a cash flow, as well as discussing formatting and presentation.
In this book, authors cover a great deal of useful and practical information, including how to develop your marketing plan easily, how to use a simple formula to create your marketing message, how to fund a business idea and how to use different pricing strategies in Iranian business era.
This book is taught in some Iranian universities as a text book.
Subjects: Business, Entrepreneurship, Iran
People: Jalil Khavandkar, Ehsan Khavandkar