Title: Conduct expected for the 21st century
First published: 1997
Description: **Brilliant**, *honest*, deeply insightful, hilarious, but rather cynical primer on *your personal career* and *business practices as experienced in the real world*.  It's ultimate intent is as in "How To Succeed In Business By Really Trying".  The only catch is that what is recommended to be tried is mostly a (numbered list) program of fairly skeptical/cynical approaches and actions.  To be fair, putting oneself in the other's shoes (your boss, your subordinate, Top Mgmt, etc.) by way of exaggeration is one of his most frequent rhetorical devices, and used to very comic true-humor effect.  ***A princely effort.***

**Yet, it is a Great Read, and well worth the price and a lot of searching if you can't find the 1986 First Edition at a used bookstore.**  The later edition is OK, but gets bogged down by a dumb-down overlay.  (A purple dinosaur for the Biz World; sounds like the pub forced his hand on the reissue.)  

***The best book of business management criticism since Townsend's UP THE ORGANIZATION***, except not just for top management, but for all us others.
Subjects: Business Success, Business etiquette, Humor, Life Goals, Lists, Practical, Practical Success in business in the Real World, Prince, Quality, Success in business, Time Management
People: David Ogilvy, Robert Townsend, The Prince
LC classification: HF5386 .L26 1997