Title: The media equation
Subtitle: how people treat computers, television, and new media like real people and places
First published: 1996
Subjects: Influence, Psychological aspects of Mass media, Audiences, Mass media, Psychological aspects, Human-computer interaction, Psychological methodology, Mass Media - Electronics Media, Psychology, Sociology, Cognitive Psychology, Media Studies - Electronic Media, Sociology - General, Computers / Social Aspects / General, Mass media - Audiences, Social Science / Sociology / General, Computers, social aspects, Mass media, social aspects, Television broadcasting, social aspects