Title: Who says elephants can't dance?
First published: 2002
Description: "Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.".

"The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner accounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made.

He also offers his hard-won conclusions about the essence of what makes a great company run."--BOOK JACKET.
Subjects: Case studies, Computer industry, Corporate turnarounds, Electronic office machine industry, History, International Business Machines Corporation, Management, Cas, Études de, IBM, Gestion, Krisenmanagement, Redressement, Industrie, Entreprises, Informatique, IBM Corporation, Machines de bureau, Histoire, Unternehmenskrise, Strategisch management, Computerindustrie, Chief executive officers, United states, biography
Places: United States, États-Unis
LC classification: HD9696.2.U64 I2545 2002