Title: Buzz
First published: 2003
Description: Praise for Buzz "Buzz is step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It's pure dynamite."--Kevin Lane K.
Subjects: Marketing, Demand (Economic theory), Advertising, Advertising., Supply and demand
LC classification: HF5823 .S19 2003