Title: The Past, Present and Future of Marketing (Philip Kotler's insights)
Description: Kotler explores the evolution of marketing in his new article "The Past, Present and Future of Marketing". There are five key stages: 
1. Marketing product-oriented, focusing on functionality and quality
2. Marketing customer oriented, emphasizing customer needs and segmentation
3. Marketing value driven connecting emotionally with customers and aligning with ethical values
4. Digital marketing era
5. Technology driven and human-centric marketing, combining AI technologies with focus on customer experience and well-being
Subjects: Evolution of Marketing
People: Philip Kotler