Title: No Logo
Description: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Subjects: Brand name products, International business enterprises, Political aspects of International business enterprises, Public opinion, Political aspects, Political aspects of Brand name products, Social aspects, Corporations, Business names, Social responsibility of business, Logo, Commerce, Management, Valuation, Propaganda, Branding, Radicalism, Social change, Conflict of generations, Marketing, Marketing, social aspects, Marca registrada, Marca de produtos, Opiniao publica, Aspectos politicos, Empresas multinacionais-, Entreprises multinationales, Aspect politique, Opinion publique, Produits de marque, Varumärken, Politiska aspekter, Multinationella företag, Proteströrelser, Generationskonflikter, Konsumtion, Sociala aspekter, International business enterprises -- Political aspects, International business enterprises -- Public opinion, Brand name products -- Political aspects, Brand name products -- Public opinion, Entreprises multinationales -- Aspect politique, Entreprises multinationales -- Opinion publique, Produits de marque -- Aspect politique, Produits de marque -- Opinion publique, International business enterprises--political aspects, International business enterprises--public opinion, Brand name products--political aspects, Brand name products--public opinion, 303.484, Brand name products--management, Brand name products--valuation--management, Hd2755.5 .k575 2000b, 338.8/8