Title: Inbound marketing
First published: 2010
Description: Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.   Improve your rankings in Google to get more traffic   Build and promote a blog for your business   Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.   Measure what matters and do more of what works onlineThe rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Subjects: Business, Nonfiction, Social media, Google, Internet marketing, Marketing, Blogs, Economic aspects, Customer relations, Direct marketing
LC classification: HF5415.1265 .H353 2010