Title: Me, Inc
Description: The KISS co-founder discusses the entrepreneurial philosophies that have shaped his successes in a range of industries, outlining how to build a solid business strategy, make the most of today's digital tools, and create an effective network and brand.
Subjects: Entrepreneurship, Success in business, nyt:celebrities=2014-11-09, New York Times bestseller
People: Gene Simmons (1949-)