Title: Digital Darwinism
First published: 1999
Description: Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web - or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies.
Subjects: Electronic commerce, Internet marketing, World Wide Web, Marketing
LC classification: HF5415.1265 .S383 1999