Title: China's need for small Northern European friends
Description: Chinese culture and Western culture differ in many ways. This will not change in the longer term. Matching needs and added value between China and other countries is therefore not an easy task. This book offers an expert's insights into these differences. The intrinsic obstacles to doing business in the Western way are analyzed. Dutch enterprises can compensate for those intrinsic blocks in areas where they have top expertise that is recognized internationally, maintaining top value by pioneering in innovative processes. As a reflective practitioner with experience in running large-scale and complex projects in China, Van Gunsteren shows why smaller players such as the Dutch, the Scandinavians, and the Swiss, can do better than others in the match between what China needs longer term and what foreign companies can offer. An example of how things could work out well is given for a Dutch engineering and consultancy company, DHV.