Title: The Power of Persuasion
Description: "An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."  --Slashdot.org    "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."  --The Globe and Mail    "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."  --The Wall Street Journal    "This wonderful book will change the way you think...
Subjects: Nonfiction, Science, Persuasion (Psychology), Persuasion (psychology), SELF-HELP, Motivational & Inspirational, Verkooptechnieken, Overreding, Psychologische aspecten, Manipulation (Psychologie), Marketing, Persuasion, Psychosociologie, Publicité, Persuasion (psychologie)