Title: Starting an online business
Description: "A clear and comprehensive introduction to setting up and running a successful online business. More and more people are shopping online and increasingly, businesses are switching their activities online to complement traditional models. However, just like traditional businesses, specific skills are needed to ensure that the business is a success. A comprehensive guide that provides an ideal introduction to all the essential steps in the process."--Publisher's description.
Subjects: Electronic commerce, New business enterprises, Planning, Management, Business and Management, New business enterprises, planning