Title: AMA complete guide to marketing research for small business
First published: 1996
Description: The AMA Complete Guide to Marketing Research for Small Business solves that dilemma with 11 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget.

All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems - quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.
Subjects: Marketing research, Small business
LC classification: HF5415.2 .E34 1996