Title: The Language of Advertising
Subtitle: Written Texts (Intertext)
Description: This book for students includes a look at the relationship between advertising and culture, an exploration of specific advertising strategies such as hooklines, puns and connotations, and an examination of a wide range of adverts.
Subjects: English language, Advertising, Language, Written English, Discourse analysis, English language, discourse analysis, Langage, Anglais (Langue), Advertising & Promotion, Taalgebruik, Anglais écrit, Textanalyse, Analyse du discours, Advertenties, Teksten, Werbesprache, Sprache, Engels, Publicité, BUSINESS & ECONOMICS, Werbung