Title: From concept to market
Description: A complete handbook that guides you through the entire new product innovation process. Explains how to document your idea, evaluate and test it, perform a patent search, complete market research, locate a potential licensee, write a business plan, and raise money--everything you need to know in order to make money from your new product idea.
Subjects: New products, Unternehmensplanung, Produktplanung, Neues Produkt, Produktinnovation