Title: Designing brand identity
Description: "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.  Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material.  Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
Subjects: Recreation centers, Brand name products, College personnel management, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, Professional relationships, Handbooks, manuals, DESIGN / Graphic Arts / General, Management, Aims and objectives, School improvement programs, College department heads, EDUCATION / Students & Student Life, Foreign speakers, Finance, Evaluation, Research grants, Transformative learning, Study and teaching, College teachers, Universities and colleges, Trademarks, Faculty, Rating of, College sports, Higher Education, Sports administration, Effect of technological innovations on, Blended learning, English language, Problem employees, Advertising, EDUCATION / Administration / General, Branding (Marketing), Educational fund raising, Management Handbooks, manuals, EDUCATION / Higher, Proposal writing for grants, Design, Educational technology, Education, Appreciative inquiry, Marketing