Title: Google Analytics 2.0
Description: Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.   BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.
Subjects: Computer Technology, Computer programs, Data processing, Google Analytics, Internet searching, Internet users, Nonfiction, Statistical services, Statistics, Web usage mining, Marketing, Mail Order, Direct, E-Commerce, Multilevel, Telemarketing, BUSINESS & ECONOMICS, Internet Marketing, Google