Title: Strategic market planning
First published: 1990
Description: A step-by-step explanation of how to build a dynamic, future-oriented marketing plan for your company. Designed to serve as a practical guide through the planning process with an emphasis on developing a proactive marketing plan.
Subjects: Business planning, Management, Marketing, Marketing research, Strategisches Management, Strategic planning
LC classification: HF5415.13 .H276 1990