Title: Sports, Inc
First published: December 2003
Description: "In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise." "With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike."--Jacket.
Subjects: Marketing, Economic aspects, Economic aspects of Sports, Sports, Branche, Geschichte 1896-2004, Sport, Sportmarkt, Sports, economic aspects
LC classification: GV716 .S315 2004