Title: The brand gap
First published: 2003
Description: "Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
Subjects: Brand name products, Marketing, Planning, Branding (Marketing), Internet marketing