Title: Educating the consumer
Subtitle: a history of the marriage of schools, advertising, and media
Description: Documents, analyzes, and presents an historical argument to explain how schools, sdvertising, and media have together created a consumerist ideology that is central in American life and the driving force of the global ecomomy. --Publisher.
Subjects: History, Consumer behavior, Consumer education, Advertising, Mass media, Advertising, history, Mass media, united states, history, Consommateurs, Comportement, Histoire, Éducation, SOCIAL SCIENCE, Anthropology, Cultural, POLITICAL SCIENCE, Public Policy, Cultural Policy, Popular Culture
Places: United States