Title: Estee Lauder
Description: "This video follows Dan Brestele, group president of the Estee Lauder Companies, as he leave the corner office to take on some of the very un-CEO-like challenges that keep the cosmetics industry running--like handcrafting and packaging lipstick, preparing for duty as a retail makeup artist, and struggling through beauty boot camp, where he must learn all about mascara and foundation. After watching this program your students will understand that behind the glamorous face of Estee Lauder are a lot of skiiled employees whose everyday attention to detail is key to keeping the brand popular."--Container.
Subjects: Cosmetics industry, Management, Inc Estee Lauder
Places: United States
People: Dan Brestele