Title: Marketing the moon
Description: In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program.
Subjects: United States, Project Apollo (U.S.), Astronautics, Space flight to the moon, Press coverage, Public relations, Exploration, History, United States. National Aeronautics and Space Administration, Moon, Apollo-project, Maanreizen, United states, national aeronautics and space administration, Moon, exploration, Astronautics, history
Places: United States