Title: EVEolution
Subtitle: the eight truths of marketing to women
Description: "Today, women make 80% of all purchasing decisions. In EVEolution, Faith Popcorn shows you that you cannot succeed in business or successfully start one without understanding how to market to women. Whether you make cornflakes or concrete, pillows or pixels, she reveals why women must be your chief target."--BOOK JACKET.
Subjects: Consommatrices, Différences entre sexes, Consumenten, Marketing, Femmes, Vrouwen, Attitudes, Sekseverschillen, Sex differences, Women consumers, Women, Marketing, social aspects, Women, social conditions
Places: United States, États-Unis