Title: Creating and delivering your value proposition
First published: 2009
Description: A value proposition is an analysis and quantified review of the benefits and costs of an offering for a prospective customer or customer segment.  Creating and Delivering Your Value Proposition contains all the information one needs to understand and create value propositions.  It explains what they are, their importance and how to build and deliver them for profitable growth.
Subjects: Business, Management, Nonfiction, Customer relations, Value
LC classification: HF5415.5 .B36823 2009