Title: Being the Shopper
First published: May 15, 2002
Description: Take a Tour Through the Mind of a Shopper    "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything."  -- Tom Peters, coauthor, In Search of Excellence    "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!"  -- Chip Bell, author, Customer Love and Customers as Partners    "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, a...
Subjects: Business, Nonfiction, Marketing, Consumer behavior, Consumption (Economics), Distribution, BUSINESS & ECONOMICS, General, Customer services, Consommateurs, Comportement