Title: Adversaries into allies
Description: Burg offers five simple principles of what he calls Ultimate Influence: the ability to win people to your side in a way that leaves everyone feeling great about the outcome-- and about themselves! He offers a tried-and-true framework for building alliances at work, at home, and anywhere else you seek to win people over.
Subjects: Persuasion (Psychology), Interpersonal communication, Interpersonal relations, Influence (Psychology), Influence (psychology), Persuasion (psychology), International relations