Title: The age of e-tail
Description: "The Age of E-Tail charts the forces reshaping consumer-driven business. The authors show how giants like Amazon.com and e-Bay dominate the e-tail space and help aspiring participants to use these lessons to create their own leadership position. Whether you are an entrepreneur, a retailer, a manufacturer, a wholesaler, a media company, an infrastructure company or service provider, The Age of E-Tail will help you to develop the strategies and tactics you need to prosper in the digital economy."--Jacket.
Subjects: Internet marketing, Electronic commerce, Computer networks, Business enterprises, Internet, Internet advertising, Forecasting, Teleshopping, Computers, Business / Economics / Finance, Retail trade, Business/Economics, Marketing - Multilevel, Advertising & Promotion, Business & Management, Retail sector, Sales & marketing, Computer network resources, Marketing sur Internet, Commerce electronique, Strategie, Marketing strategique, E-commerce, Bedrijfsleven, Achat sur Internet, Shopping, Business and economics