Title: Qualitative research methods for media studies
Description: "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--
Subjects: Methodology, SOCIAL SCIENCE / Media Studies, Mass media, Research, Language and languages