Title: Television, audiences, and cultural studies
First published: 1992
Description: A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research. --Publisher.

Television, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems.-- from http://www.amazon.co.uk (Jan. 23, 2014).
Subjects: Research, Social aspects, Social aspects of Television broadcasting, Television broadcasting, Television viewers, Television broadcasting, social aspects, Téléspectateurs, Recherche, Télévision, Aspect social, SOCIAL SCIENCE, Media Studies, Publikum, Kijkgedrag, Culturele aspecten, Fernsehen, Television viewers--research, Television broadcasting--social aspects, Pn1992.55 .m65 1992, 302.23/45
LC classification: PN1992.55 .M65 1992