Title: Email marketing
Subtitle: an hour a day
First published: 2009
Description: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Subjects: Telemarketing, Electronic mail messages, Internet marketing, Business, Nonfiction, Electronic mail systems
LC classification: HF5415.1265 .M853 2009