Title: The playful audience
Description: "The Playful Audience follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West."--Jacket.
Subjects: Audiences, Internet, Internet users, Mass media, Social aspects, Social aspects of Internet, Social aspects of Mass media, Social aspects of Television broadcasting, Television broadcasting, Television viewers, Mass media, social aspects, Internet, social aspects, Television broadcasting, social aspects