Title: Creating customer evangelists
Description: Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts.
Subjects: Customer loyalty, Relationship marketing, Kundlojalitet, Marknadsföring, Relationsmarknadsföring, Kundrelationer