Title: Globalizing sport
Description: It is easy to think of sport as "fun and games," yet it has become a worldwide industry of major proportions and consequences. Interconnections among countries, sports organizations, teams, agents, schools, and media have brought changes that could hardly be imagined two generations ago. George Sage invites readers into a deeper understanding of the global dynamics of sports-not only of competitions but of the big businesses of money, media coverage, athletic apparel, and more. He shows how phenomena such as migration, labor, commerce, and politics affect the athletes and the fans, continually reshaping the business and experience of sports.
Subjects: Sociological aspects, Sports and globalization, Sports, Globalization, Sports, social aspects, Political aspects, Economic aspects, Marketing, Sports sponsorship, Mass media and sports, Sports administration, Sports et mondialisation, Aspect sociologique, Aspect politique, Aspect économique, Parrainage sportif, Médias et sports, Gestion, POLITICAL SCIENCE, Public Policy, Cultural Policy, SOCIAL SCIENCE, Anthropology, Cultural, Popular Culture