Title: Mud, sweat, and beers
Description: From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions.
Subjects: Alcohol use, Alcoholic beverage industry, Athletes, Drinking of alcoholic beverages, Social aspects, Social aspects of Drinking of alcoholic beverages, Anthropology, Cultural studies, Sports & Outdoor Recreation, Sports & Recreation, Alcohol Abuse, Sports (Specific Aspects), Substance Abuse & Addictions - Alcoholism, Sports, Sociology - General, General, Self-Help : Substance Abuse & Addictions - Alcoholism, Sports & Recreation / General, Drinking of alcoholic beverage, Athletes, drug use, Brewing industry, Distilling industries