Title: Applied Wisdom
Subtitle: Bad News Is Good News and Other Insights That Can Help Anyone Be a Better Manager
Description: Success in business demands the effective management of people. James C. Morgan, who for nearly three decades led the high-tech powerhouse Applied Materials Inc. to both financial success and to the designation as one of America’s most admired companies and best places to work, provides a simple, straightforward set of principles and tips that he says can help anyone be a better manager.

Applied Materials is one of Silicon Valley’s great success stories and it helped propel the digital revolution. But Jim Morgan’s management techniques are not reserved for high-tech: Applied Wisdom shows how the same approaches, tools, and values work at any scale, from start-ups to middle management in a global corporation — and even to non-profits. Rich in stories and practical examples, it’s a must-read for those seeking a timeless and proven management manual.
Subjects: Applied Materials, business cycles, cannery business, CEOs, semiconductor industry, collaboration, competition, partnerships, business culture, decision-making, driving forces, employees, Morganisms, managers, Moore’s Law, philanthropy, Becky Morgan, Northern Sierra Partnership, product development, R&D, start-ups, teams, technology companies, Textron, TNC, The Nature Conservancy, doing business in China
Places: Silicon Valley
People: James C. Morgan
Time periods: Semiconductor industry