Title: Marketing Japanese style
First published: 1995
Description: Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Subjects: Marketing, Export marketing, Advertising, Marketing, management, Japan, economic conditions
Places: Japan
LC classification: HF5415.12.J3 H47 1995