Title: Travel and tourism public relations
Description: A comprehensive overview of the PR practice throughout the four major sectors of the U.S. travel & tourism industry -- covering hotels & lodging establishments, restaurants, tourist attractions, destinations, airlines, and cruise lines. The book outlines the standard PR communications tools that the author overlays on the industry's four major sectors to examine each sector's specialized media, messages, audiences, PR tools, and crises.
Subjects: Hospitality industry, Relations publiques, Accueil (Tourisme), Public relations, Tourism, Public Relations, Tourisme, BUSINESS & ECONOMICS