Title: Black social dance in television advertising
Description: "This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher.
Subjects: Television advertising, Social life and customs, African American influences, Dance, African American dance, Popular culture, Civilization, African Americans, History, Anthropological aspects, Social aspects, African americans, social life and customs, Dance, history, Popular culture, united states, United states, civilization
Places: United States