Title: Library management and marketing in a multicultural world
First published: 2007
Description: Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community.
Subjects: Congresses, Libraries, Marketing, Library administration, Bibliothèques, Congrès, Administration
LC classification: Z678 .I45 2006