Title: Evaluating public relations
First published: 2005
Description: Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Subjects: Public relations, Evaluation, Case studies, Business, Nonfiction, Marketing - General, Business/Economics, Business & Economics, Business / Economics / Finance, Business & Economics / Marketing / General, Business & Economics / Public Relations
LC classification: HD59 .W325 2005