Title: Asian brand strategy
Description: "This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. Theoretical frameworks, up-to-date models and case studies on Asian brands make this a comprehensive work."--Jacket.
Subjects: Brand name products, Management, Marketing, Asia, commerce, International trade, Branding (Marketing)
Places: Asia