Title: The dynamics of persuasion
First published: 1993
Description: "This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.
Subjects: Attitude change, Mass media, Persuasion (Psychology), Psychological aspects, Psychological aspects of Mass media, Motivational & Inspirational, Overreding, SELF-HELP, Medias, Aspect psychologique, Beeinflussung, Atitudes, Persuasion (Psychologie), Attitudeverandering, Modificacao do comportamento, Changement d'attitude, Comunicacao de massa, Psychologie, Kommunikation, Médias, Persuasive Communication, Attitude