Title: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Description: "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Subjects: Market segmentation, New products, Strategisches Management, Marknadsanalys, Marknadsföring, Företagsledning, Hf5415.153 .k53 2015, 658.8/02