Title: Don't keep me a secret
First published: 2008
Description: Create an Army of Advocates for You and Your BusinessWord-of-mouth, person-to-person connections matter more to your success than all the hard-sell strategies in the world. This ingenious self-marketing guide by America's #1 'Referral Guru' reveals surefire secrets that will help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you can shorten your sales cycle, increase your profits, and expand your network of friends and contacts--by giving them something to talk about. You will discoverThe 7 Deadly Referral Mistakes and How to Avoid Them12 Ways to Get Great Prospects Calling You10 Social Prospecting Ideas That Generate Referrals6 Tactics for Stronger IntroductionsPLUS the 4-Point VIPS MethodTM for Asking for ReferralsWhether you're a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates' techniques, you can establish a real name for yourself by making more connections, and more money, than you ever thought possible.'I dare you to read this book and not come away with a dozen or more ideas you can put to use immediately.' -Gerhard Gschwandtner, publisher, Selling Power magazine
Subjects: Business referrals, Business, Nonfiction, Advice on careers & achieving success, Business & Economics, Business / Economics / Finance, Business/Economics, Sales & Selling - General, Business & Economics / Sales & Selling, Marketing - General, Questions & Answers, Business referrals, Marketing
LC classification: HF5438.25 .C366 2008