Title: The Power of Simplicity
Subtitle: A Management Guide to Cutting Through the Nonsense and Doing Things Right
First published: 1999
Description: It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.
Subjects: Simplicity, Industrial management, Business, Nonfiction, BUSINESS & ECONOMICS, Management Science, Organizational Behavior, Industrial Management, Management, Gestion d'entreprise, Simplicité
LC classification: HD31 .T689 1999