Title: ADVERTISING CULTURES; ED. BY TIMOTHY DEWAAL MALEFYT
Description: Analysis of the link between advertising and larger cultural forces demonstrating that an understanding of human behaviour is what unites advertisers and anthropologists in their work.
Subjects: Agences de publicite, Advertising & Promotion, Antropologische aspecten, Advertising agencies, Etnografie, Advertising, Publicite, Reclame-industrie, BUSINESS & ECONOMICS, Publicité, Agences de publicité, Social aspects, Aspect social, SOCIAL SCIENCE, Anthropology, General