Title: The Emperors of Chocolate
Subtitle: Inside the Secret World of Hershey and Mars
Description: Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joël Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory. Packed with flavorful stories and outrageous characters that give the true scoop on this real-life candyland, The Emperors of Chocolate is a delectable read for business buffs and chocoholics alike. Start reading and you'll soon be hungry for more.
Subjects: History, Chocolate industry, Candy industry, Chocolate candy, Marketing, Competition, Case studies, Hershey Foods Corporation, Incorporated Mars