Title: Twitter Marketing
Description: The complete guide to a successful Twitter marketing campaign  Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.  Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.    Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN  This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise  The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy  Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign  The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management    Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time! The EPUB format of this title may not be compatible for use on all handheld devices.
Subjects: Business, Nonfiction, Twitter, Internet marketing, Business communication, Online social networks