Title: Corporate Architecture
Description: "Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.
Subjects: Architecture, industrial, Industrial design coordination, Commercial buildings, Exhibition buildings, Corporate image, Symbolism in architecture, Architecture, Economic aspects, Communication in architecture, Office buildings, Designs and plans, Office layout