Title: The Elements of Influence: Introducing the Playmaker's Standard
First published: October 19, 2006
Description: "A landmark system for business leaders and marketers, campaigners and bloggers, political junkies and fans of popular culture, "The Elements of Influence" takes the mystery out of strategy and how it shapes and shifts niche and global marketplaces alike. Charts & art throughout."--Jacket.
Subjects: Strategic planning, Competition