Title: The choice factory
Description: "By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
Subjects: Consumer behavior, Attitudes, Influence (Psychology), Consumers, Decision making, Economics, psychological aspects