Title: Interview with Dionisio Garza Medina, interviewed by Regina García Cuéllar, Monterrey, Mexico
Description: Dionisio Garza Medina talks about the economic crises in Mexico and the restructuring of Alfa. Garza Medina talks about his early emphasis on research and development as well as his efforts at building a good distribution network. He discusses how he diversified and modernized the family business, eventually growing it into a large conglomerate.
Subjects: Interviews, Alumni and alumnae, Multiproduct firms, Businessmen, International business enterprises, Family-owned business enterprises, Bankruptcy, Capital investments, Consolidation and merger of corporations, Diversification in industry, Financial crises, Joint ventures, Marketing channels, Business, History, Economic conditions, Commerce, Alfa SAB de CV, Harvard University. Graduate School of Business Administration
Places: Mexico, Latin America
People: Dionisio Garza Medina
Time periods: 20th century