Title: We first
Description: A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
Subjects: Social media, Internet marketing, Social responsibility of business, Branding (Marketing), Economic aspects, Capitalism, nyt:hardcover-advice=2011-06-26, New York Times bestseller