Title: The Iacocca management technique
Description: This book traces the evolution of Iacocca's successful approach to corporated executive leadership form his career rise at Ford to his performance of "mission impossible" at Chrysler.
Subjects: Automobile industry and trade, Biography, Businessmen, Chrysler Corporation, Ford Motor Company, History, Management
Places: United States
People: Lee A. Iacocca, Lee Iacocca (1924-)