Title: Net Words
First published: November 2001
Description: In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn’t and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to:attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites’ usability and appeal.
Subjects: Electronic commerce, Advertising copy, Broadcast advertising, Business, Nonfiction, Advertising & Promotion, BUSINESS & ECONOMICS, Content analysis (communication), Authorship, handbooks, manuals, etc.
LC classification: HF5825 .U83 2002