Title: Doing business in the new Latin America
Description: This book will have special appeal to managers of small and medium size U.S. companies that are looking to expand their business into Latin America. It introduces them to the specifics of what sells well in each of the region's country markets and shows how understanding differences in business practices and culture can give them an edge in competing against multinational corporate behemoths.

The book is divided into three parts, each having two chapters. Part I is an overview of Latin America, profiling its nations in the kind of economic, social, and marketing detail that can be put to immediate practical use by U.S. executives. Part II describes how and why history and culture have shaped the different ways in which Latin Americans do business. Part III details how smaller U.S. exporters can make profitable deals come together and then keep them from falling apart.
Subjects: Latin American Business, Exporting to Latin America, Small Buiness Exporting, Business Opportunity in Latin America, Latin American Culture, American Investments, Commerce, Corporate culture, Business etiquette, Commercial policy, Business enterprises, American Corporations, Corporations, american, Corporations, latin america, Investments, american, latin america, Latin america, commerce, Latin america, politics and government
Places: Latin America, North America, Central America, South America, Caribbean, Mexico
Time periods: 21st century