Title: How to manage your global reputation
First published: 1998
Description: "In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company."--Jacket.
Subjects: Public relations, Corporations, Relations publiques, Entreprises, International relations
LC classification: HD59 .M64 1998