Title: Up close & personal?
Description: "Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.
Subjects: Relationship marketing, Customer relations, Marketing, Klantgerichtheid, Relatiemarketing, Management