Title: International branding in the 21st century
Description: Features in-depth interviews with CEOs regarding high-level business issues, before a stage audience at the London Business School. Jim Rose, CEO of QXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi. Topics include the CEO and corporate culture; international branding; and old and new media.
Subjects: Interviews, Chief executive officers, Internet marketing, Saatchi & Saatchi, QXL.com (Firm)
People: Kevin Roberts (1949-), Jim Rose