Title: The Art of Strategic Listening
Description: "Blogs, social networking sites, listservs, news alerts, email alerts, RSS feeds. It's a confusing new world for researchers and marketers who know there must be useful information about their customers buried in those trillions of bits and bytes-- but who knows how to find it? Robert Berkman's 2008 book guides you step-by-step through setting up a system for monitoring information from the Internet. You will learn among other things: What you can learn from monitoring customer conversation Which companies provide what kinds of services and how much they cost The questions to ask before hiring paid services Why you may prefer to set up your own monitoring system and how to do it How to choose and use a news reader to set up RSS feeds How to choose keywords for news alerts How to avoid information overload How strategic listening fits in with traditional research methods The ethics of listening in and some dos and don'ts." Publisher's Website.
Subjects: Business intelligence, Communication in marketing, Omvarldsanalyser, Marknadsforing