Title: Opinion polls and the media
Description: "A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches"--
Subjects: Public opinion, SOCIAL SCIENCE / Media Studies, POLITICAL SCIENCE / Public Policy / Cultural Policy, Mass media and public opinion, PERFORMING ARTS / Television / General, Public opinion polls, Mass media, TV & society, Advertising & society, Public opinion & polls, Media Studies