Title: Manage for Profit, Not for Market Share
Subtitle: A Guide to Greater Profits in Highly Contested Markets
Description: "In Manage for Profit, Not for Market Share, the authors contend that companies can extract a profit potential of 1 to 3 percent of annual revenue by adopting a radically different approach. The key? Reconfigure the marketing mix to sell existing products and services in counter-intuitive ways."--Jacket.
Subjects: Profit, Case studies, Industrial management, Industrial management, case studies, Profit--case studies, Industrial management--case studies, Hb601 .s56 2006, 658.15/5