Title: Contemporary sales force management
First published: 1998
Description: By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic effort to gain an edge over competitors. Grounded in practical applications, Contemporary Sales Force Management unites theoretical principles with applied examples and case studies, demonstrating how top players achieve success. Contemporary Sales Force Management is the book managers, entrepreneurs, businesspeople, business students, and business educators have long awaited.
Subjects: Sales management, Ventes, Gestion, BUSINESS & ECONOMICS, Sales & Selling, Management
LC classification: HF5438.4 .C37 1998