Title: Relationship Marketing
Description: This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
Subjects: Business, Communication in marketing, Nonfiction, Relationship marketing, Customer relations, Marketing, Marketing relationnel, Communication en marketing, BUSINESS & ECONOMICS, Customer Relations, Relatiemarketing, Communicatie, E-commerce
Places: vijayawada
People: marketing