Title: Power play
Description: "Combining new and original material with an overview of the developing field of media sport, this book examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport."--Jacket.
Subjects: Mass media and sports, Popular culture, great britain, Great britain, social conditions, Social aspects, Economic aspects
Places: Great Britain