Title: McDonald's
Description: McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
Subjects: Biography, McDonald's (Firm), McDonald's Corporation, Restaurateurs, Restaurants, Biographies, Restaurateurs (Alimentation), Restaurateurs, biography
Places: United States
People: Ray Kroc (1902-1984)