Title: UNMANAGEABLE CONSUMER
Description: 'The Unmanageable Consumer' outlines the key Western traditions of thinking about & being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter a radical analysis of contemporary consumerism which suggests that consumerism is fragile & consumers unpredictable.
Subjects: Behavioural theory (Behaviourism), Consumer issues, Macroeconomics, Sales & marketing, Marketing - General, Business Ethics, Business & Economics, Business / Economics / Finance, Business/Economics, Business & Economics / Marketing / General, Consumer Behavior - General, Consumer behavior, Consumers, Consumption (Economics), Commercial Policy, Psychology