Title: Market response models
Description: A guide to the use of market response models for planning and forecasting. The text can serve as a text for graduate students in marketing, as a guide for marketing scientists and as a handbook for marketing professionals.
Subjects: Econometric models, Market surveys, Sales forecasting, Time-series analysis, Marketing Management, Business / Economics / Finance, Business/Economics, Operations Research, Marketing - Research, Econometrics, Business & Economics / Marketing / General, Sales & marketing