Title: An analysis of "Selective markets and the media reaching them - 1963 standard magazine report" by W.R. Simmons and Associates Research, inc. by the Analysis Panel of the ARF Technical Committee
Subjects: American periodicals, Readership surveys, Simmons (W.R.) and Associates Research, inc, Simmons (W.R.) and Associates Research, inc. Selective markets and the media reaching them, United States
Time periods: 1963 standard magazine report