Title: Direct response television
First published: 1995
Description: Selling by direct response television is different - different from traditional direct marketing and different from traditional TV advertising. And the price for not knowing the differences can be very high. Direct Reponse Television: The Authoritative Guide shows you how to capitalize on the potential and avoid the pitfalls of the hottest selling medium around today.

In 300 easy-to-read pages you'll find all the practical guidance you'll need for creating direct response commercials that will keep your cash register ringing and your costs under control.
Subjects: Television advertising, Production and direction, Television, Advertising media planning
LC classification: HF6146.T42 B65 1995