Title: The 30-second president
Description: Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz.

Moyers looks at the role of television advertising in presidential campaigns. He interviews Rosser Reeves and Tony Schwartz. Includes ads used by Eisenhower, Kennedy, Lyndon Johnson, Nixon and Reagan.
Subjects: Political Advertising, Television in politics, Advertising campaigns, Presidents, Election
Places: United States