Title: Marketing/planning library and information services
First published: 1987
Description: Gives a broad overview of the entire marketing and planning system and shows how marketing relates to essential library service functions in the information age. Tells how to create a marketing team, develop a mission, design and price the product, and promote service, with special attention given to the relationship between mission and vision. Serves as a resource for information professionals in both institutional and entrepreneurial settings, and Can be used as a text for students.
Subjects: Libraries, Public relations, Information services, Advertising, Marketing, Planning, Library planning, Library science, Bibliothèques, Relations publiques, Services d'information, Publicité, Planification, LANGUAGE ARTS & DISCIPLINES, Library & Information Science, General, Libraries, public relations