Title: Sell the Brand First
Description: "Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method - a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations."--Jacket.
Subjects: Selling, Success in business, Product management, Branding (Marketing), Customer relations, Consumer satisfaction, Customer loyalty, Brand name products, Social aspects