Title: Music Branding and Consumer Culture in Church
Subjects: Music, history and criticism, Church music, Pentecostal churches, Contemporary Christian music, History and criticism, Branding (Marketing), Musique d'église, Églises pentecôtistes, Musique populaire chrétienne, Histoire et critique, Stratégie de marque, Branding, MUSIC / Ethnomusicology, Hillsong Church, Hillsong Church London (London, England)