Title: Electronic commerce
First published: 1997
Description: How do you manage electronic commerce? What is the technology behind electronic commerce? Electronic Commerce: A Manager's Guide is the ideal starting point for business managers and professionals involved with electronic commerce, as well as professionals/users who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. Authors Ravi Kalakota and Andrew Whinston take a down-to-earth approach to a very important business subject, with insightful examples to show how ideas have been put into practice.
Subjects: Electronic commerce, Commerce électronique, E-commerce, Elektronischer Datenaustausch, Handel, Internet, Computer networks, Local area networks (computer networks), Computer network protocols
LC classification: HF5548.32 .K35 1997