Title: Hungry StartUp Strategy
Description: Cohan focuses on six key start-up choices : setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change, explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.
Subjects: Venture capital, Unternehmensgründung, Risikokapital, Strategisches Management, Strategic planning, New business enterprises, Entrepreneurship, Business planning, Investment analysis