Title: HBRs 10 Must Reads on Strategic Marketing
            
                HBRs 10 Must Reads
Subjects: Marketing, Management, Strategic planning, Organization & administration, Gestion d'entreprises, Planification stratégique, Service à la clientèle, Communication, Strategische Planung, Strategisches Management, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior, Ellipses-Marketing, Marketing, management