Title: Tobacco goes to college
Description: "This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--
Subjects: College publications, Tobacco industry, Advertising, Cigarettes, College students, Tobacco use, History, Advertising, cigarettes, Tobacco manufacture and trade, Advertising as Topic, Tobacco Products, History, 20th Century, Smoking, Students, Universities
Places: United States
Time periods: 20th century