Title: Building brand value the Playboy way
Description: "Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.
Subjects: Target marketing, Branding (Marketing), Playboy Enterprises, Product management, Brand name products
Places: United States