Title: Mastering the art of corporate reinvention
Description: Gordon Bethune, chairman and CEO of Continental Airlines and Michael Bonsignore, CEO of Honeywell, discuss customer service, mergers, and workforce motivation. Includes a question and answer session with MBA students and faculty about crisis management, balancing long-term and short-term goals, and the differences between leading and managing.
Subjects: Interviews, History, Chief executive officers, Industrial management, Continental Airlines, Honeywell Inc
Places: United States
People: Gordon Bethune, Michael Bonsignore (1941-)