Title: Fund-raising fundamentals
First published: 1994
Description: "Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations."  -Stephen M. Levy, CFRE, President of Levy Philanthropic Counsel  Former Chair of the Association of Professionals Foundation Board  Adjunct Professor of Philanthropy, Columbia University    Proven methods and techniques for running a successful annual giving campaign    Learn how to carry out winning annual giving campaigns that will help your nonprofit organization grow and increase its financial resources with Fundraising Fundamentals. Complete with the essential basics of fundraising and comprehensive enough to help experienced fundraisers improve their campaigns, this up-to-date Second Edition features key material on:   How to find likely first-time donors   Membership organizations and donor clubs   Methods of donor renewal, upgrading, and reward   Recruiting and training volunteer solicitors   Multimedia and Internet soliciting techniques
Subjects: Finance, Business, Nonprofit organizations, Nonfiction, Fund raising