Title: Differentiate or Die
Subtitle: Survival in Our Era of Killer Competition
First published: March 17, 2000
Description: Publisher Fact Sheet
Subjects: Brand name products, Advertising, Competition, Marketing, Marketing stratégique, Produits de marque, Publicité, Concurrence, Merken, Reclame, Management, Marke, Business enterprises, Positioning (Advertising)
LC classification: HF5415 .T727 2008