Title: McQuail's Mass Communication Theory
Description: A new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance.
Subjects: Mass media, Informationstheorie, Massenmedien, Massenkommunikation, Theorie, Médias, Communication, Information, Théorie de l', Philosophie, Publics, Masskommunikation, Teori, filosofi, Massmedia, Information theory, Philosophy, Audiences, Mass media--philosophy, Mass media--audiences, P90 .m35 2010, 302.2301, Ap 13500