Title: Critical Success Factors Of Change Management An Empirical Research In German Small And Mediumsized Enterprises
Description: Change management is omnipresent in organisations as companies have to transform constantly. This applies not only to large corporations operating in an international context, but also to small and medium-sized enterprises (SMEs). Yet executing a change project is accompanied by great challenges and most change initiatives are not entirely successful. Despite the fact that SMEs are the backbone of the German economy little empirical work has been done concerning change management in these companies. Tim Fritzenschaft explores the issue how SMEs can deal with resistance to change and which critical success factors of change management are most important in a transformation project.   Contents Resistance to Change Critical Success Factors of Change Management Success and Failure in Change Projects   Target Groups Teachers and students of Business Management and Business Administration Executives, Project Manager in small and medium-sized enterprises    The Author Tim Fritzenschaft studied at the Universities of Heilbronn (M.A) and West London (M.Sc) and is currently working on his doctoral thesis.
Subjects: Organizational change, Small business, management, Small business, europe, Business enterprises, germany, Personnel management, Economics, Industrial management, Economics/Management Science, Business/Management Science, general, Management/Business for Professionals