Title: The political marketing game
Description: "The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--
Subjects: POLITICAL SCIENCE / Political Ideologies / Democracy, Campaign management, POLITICAL SCIENCE / Government / Comparative, Marketing, Political campaigns, POLITICAL SCIENCE / Government / National, Political aspects