Title: The only brand book you will ever need
Description: "More than ever you need an original and distinctive brand. But how do you create a good name, a good logo and a recognizable category so that everyone understands what you are selling? In The only brand book you will ever need you read everything you need to know - fast. This is the first illustrated no-nonsense book for anyone, who wants to create a winning brand without drowning in theory"--Back cover.
Subjects: Product management, Branding (Marketing), New business enterprises, Handbooks, manuals, Success in business