Title: Mass customization
Description: Defines the parameters of the emerging business strategy, mass customization. This book covers the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization.
Subjects: Business logistics, Production management, Flexible manufacturing systems, Supply chain management, Engineering economy, Marketing, Industrial engineering, Economics, Operations research, Product management, Customer relations