Title: Building social business
Subtitle: the new kind of capitalism that serves humanity's most pressing needs
Description: Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the U.S. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.
Subjects: Social responsibility of business, Moral and ethical aspects, Social entrepreneurship, Moral and ethical aspects of Capitalism, Capitalism, Business, Nonfiction, Cas, Études de, Business and Management, Etik och moral, Företagens samhällsansvar, Aspect moral, Kapitalism, Guides, manuels, Responsabilité sociale de l'entreprise, Services sociaux, Capitalisme, Corporate Social Responsibility, Entreprises, Responsabilité sociale, Travail social, Socialt företagande, Ethique, Analyse comparative, Entrepreneuriat social, Entrepreneurship, Capitalism--moral and ethical aspects, Hd60 .y85 2010, 658.4/07