Title: Find your next
Description: What can an oil company (Pennzoil) learn from a great place for hanging out (Starbucks) to create a new customer experience (Jiffy Lube)? Find Your Next offers a groundbreaking method for developing a powerful long-term corporate strategybased on the Business Genome approach.
Subjects: Diffusion of innovations, Strategic alliances (Business), New products, Strategic planning, Genomes