Title: Making dough
First published: 2004
Description: Praise for Making Dough    "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!"  -Jay Conrad Levinson  Bestselling Author, Guerrilla Marketing series of books    "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand."  -Phil Lempert  Author, Being the Shopper and Today show food trends editor    "Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product...
Subjects: Baked products industry, Business, Case studies, Krispy Kreme Doughnuts, Nonfiction, Business enterprises, united states
Places: United States
LC classification: HD9057.U64 K755 2004