Title: Book-of-the-Month Club project
First published: 1977
Description: Public opinion statistician, pollster. Topics include: early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.
Subjects: Reading interests, Readership surveys, Interviews, Book-of-the-Month Club