Title: Marketing Management 3rd edn ePub eBook
Description: The classic *Marketing Management* is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance—the heart of the book—and adds:

 - A structure designed specifically to
   fit the way the course is taught in
   Europe.
 - Fresh European examples which make
   students feel at home.
 - The inclusion of the work of
   prominent European academics.
 - A focus on the digital challenges for
   marketers.
 - An emphasis on the importance of
   creative thinking and its
   contribution to marketing practice.
 - New in-depth case studies, each of
   which integrates one of the major
   parts in the book.

This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.

A key text for both undergraduate and postgraduate marketing programmes.
Subjects: General, Non-classifiable, Business & economics -> marketing -> principles of marketing, Non-classifiable -> non-classifiable -> non-classifiable