Title: The new rules of marketing and PR
Description: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
Subjects: Business, Internet marketing, Nonfiction, Public relations, Customer relations, management, Hf5415.1265 .s393 2007, 658.8/72