Title: Trademarks, brands and competitiveness
Description: Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the development of trademark law and its influence on brand strategy.
Subjects: Commerce, Brand name products, Trademarks, Competition, History, Business education, Produits de marque, Histoire, Marques de commerce, BUSINESS & ECONOMICS, Advertising & Promotion, Commerce, history