Title: Packaged Japaneseness
First published: 1997
Description: "Packaged Japaneseness examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour, the study examines the production of Japanese ceremonial from the 'backstage' commercial point of view, focusing on weddings rather than marriage, and hence on the activities of the wedding producers rather than its principal actors.

Main themes are the invention and production of tradition - both Japanese and western - for the purpose of consumption; the commercial and gendered packaging of the bride; and presentations of Japaneseness both as practice and as metaphor."--BOOK JACKET.
Subjects: Social life and customs, Planning, Marriage customs and rites, Wedding etiquette, Weddings, Wedding supplies and services industry, Hochzeitsritus, Hochzeit, Mœurs et coutumes, Gesellschaftsleben, Rites et cérémonies, Commerciële dienstverlening, Dienstleistungsangebot, Aspect économique, Manners and customs, Brauchtum, Huwelijksgebruiken, Mariage, Weddings, planning, Japan, social life and customs, Japan, commerce, Marriage customs and rites--japan--kōbe-shi, Wedding supplies and services industry--japan--kōbe-shi, Weddings--planning, Weddings--japan--kōbe-shi--planning, Wedding etiquette--japan--kōbe-shi, Gt2784.k62 g65 1997, 395.2209521874
Places: Japan, Kōbe-shi, Kōbe-shi (Japan)
LC classification: GT2784.K62 G65 1997