Title: Library marketing that works
First published: 2004
Description: Accompanying CD-ROM has brainstorming questions and worksheets, two sample step-by-step marketing plants, a one-day marketing workshop which includes a PowerPoint presentation and handouts, and a marketing plan exercise.
Subjects: Handbooks, manuals, Handbooks, manuals, etc, Libraries, Marketing, Public relations, Relations publiques, Bibliotheques, Guides, manuels, Library administration, Libraries, public relations
LC classification: Z716.3 .W24 2004