Title: Innovation and the general manager
First published: 1999
Subjects: Case studies, Management, Problem solving, Creative ability in business, New products, Product management, Technological innovations, Decision making, Technische vernieuwing, Productbeleid, Productontwikkeling, Inovações tecnológicas (administração), Produtos novos, Administração da produção, Tomada de decisão (administração executiva), Produits nouveaux, Gestion, Cas, Études de, Prise de décision, Innovations, Créativité dans les affaires
LC classification: HD53 .C488 1999