Title: Ogilvy on advertising
First published: 1983
Description: This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
Subjects: Advertising, Commercial art, Reclame, Publicité, Advertising - general & miscellaneous