Title: Issues in Internet Marketing
Description: The papers presented in this e-book reflect an emerging shift in Internet-based marketing.  Referred to by the guest editor as a time of "World Wide Waste of money dot con" the fallout from failing dot.com companies in the mid to late 90s has given way to a more strategic emphasis on how businesses use the Internet to market themselves, their products and services.
Subjects: Business, Nonfiction