Title: Enabling consumer and entrepreneurial literacy in subsistence marketplaces
Description: "This book describes research on low literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions."--BOOK JACKET.
Subjects: Consumer education, Consumers, Functional literacy, Life skills, Organization & management of education, Education, Education / Teaching, ASIA, Other Geographical Groupings, Oceans & Seas, Comparative, Development - Economic Development, Language Experience Approach, Education / General, bottom of the pyramid, consumer literacy, entrepreneurial literacy, marketplace literacy, subsistence marktetplaces, Literacy programs, Computer-assisted instruction, Educational technology, Computer literacy
Places: Developing countries