Title: Winning elections with political marketing
Description: "Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the United Kingdom. Political researchers present a cross section of their latest findings, augmented with easy-to-read tables, charts, and figures, and reinforced with extensive references and bibliographies. The book addresses the key issues that define the interplay between political marketing and the electorate in both countries, including advertising, research methods and cross-cultural research results, political choice behavior, imagery management, the integration of business and social science theory, and the impact of political marketing on democracy."--Jacket.
Subjects: Political campaigns, Campaign management, Political Advertising, Great britain, politics and government, Advertising, political, Campagnes électorales, Gestion, Publicité politique, POLITICAL SCIENCE, Political Process, General
Places: United States, Great Britain