Title: Markenmanagement
Subtitle: der Brand Management Navigator : Markenführung im Kommunikationszeitalter
First published: 2004
Subjects: Management, Brand name products, Mass media and business, Mass media, Selbst organisierendes System, Modell, Markenpolitik, Strategisches Management, Kommunikationspolitik, Product management, Communication in management
LC classification: HD69.B7 T74 2004