Title: Corporate reputation and competitiveness
First published: 2002
Subjects: Brand name products, Management, Corporate image, Public relations, Corporations, Competition, BUSINESS & ECONOMICS, Entreprises, Strategisches Management, Opinion publique, Concurrentie, Relations publiques, Corporate identity, Politique de l'information, Compétitivité, Wettbewerbsfähigkeit, Strategisch management, Unternehmen, Prestige, Reputatie, Corporations, public relations, Image, Produits de marque, Gestion, Sociétés, Branding, Marketing - general & miscellaneous, Product management
LC classification: HD59.2 .D38 2002