Title: How showmanship sells
Description: This delightful "hands on" illustrative and inspiring book is perfect for the beginner or professional salesperson (and in a way...for ALL of us!) to inspire and capture the imagination of the person we're trying to persuade.
Leterman gives countless examples of his highly successful career as a salesman of a variety of products and services and ways he made them memorable.  One of the top 3 books I've read on this topic in my life time.
Subjects: Salesmen and salesmanship, Selling
Time periods: A lot of it is set in the l940's and l950's America.