Title: Sneaker Wars
Description: Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Subjects: Footwear industry, Adidas-Salomon AG, Sporting goods industry, Athletic shoes, PUMA AG Rudolf Dassler Sport, History, Businesspeople, biography, Corporations, history, Shoe industry, Adidas AG
Places: Germany
People: Rudi Dassler (1898-1974), Adi Dassler (1900-1959)