Title: New strategies for reputation management
First published: 2009
Description: New Strategies For Reputation Management shows you how to take the initiative in strategically managing your business’s Only 31% of people trust business leaders to tell the truth according to a survey conducted by the Institute of Business Ethics. Covering both practical and strategic issues, New Strategies For Reputation Management will demonstrate how you can deal effectively with unexpected crises.
Subjects: Business, Nonfiction, Public relations, Corporate image, Management, Corporations, Social responsibility of business, Corporations, public relations
LC classification: HD59.2 .G75 2009