Title: Authenticity
First published: 2007
Description: The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.
Subjects: Product management, Consumer behavior, Consumers' preferences, Produktmanagement, Consumers, Kundenorientierung, Authentizität, Konsumentforskning, Gestion, Köpvanor, Préférences, Marketing, Consommateurs, Comportement, Customization, Produits commerciaux, Marknadsföring, Consumentengedrag
LC classification: HF5415.15 .G55 2007