Title: The grocer's idea book
Description: This is an absolutely charming, old-fashioned marketing text, complete with illustrations. Ideas abound, from contests to upselling, window displays, advertising, self-service groceries, etc. Some photos. Anyone born around the 1950's or before remembers these old-time markets, and this book jogs long-forgotten memories. Well-written and thoughtful.
Subjects: Grocery trade
Time periods: 1930's U.S.