Title: The Knowledge Game
Description: "This book records a process of action learning as a small company discovers the potential of electronic communication for its publishing programme. This leads on to an account of early practice in relationship marketing, and to an account of action learning and how it has been developed worldwide by International Management Centres."--BOOK JACKET. "The common thread in all this is not only the innovative use of electronic media but also the result of its use: a new breed of more confident, more democratic and responsible workers, who make decisions, pursue information, network worldwide, and have become a marketing intelligentsia."--BOOK JACKET.
Subjects: Marketing, Active learning, Electronic commerce, Electronic publishing, Technological innovations, Business communication, Telecommunication, data processing, Industries, data processing, Marketing, data processing