Title: Business to business direct marketing
First published: September 1992
Description: Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Subjects: Industrial marketing, Direct marketing, Telemarketing, Multilevel, International, Exports & Imports, Marketing, BUSINESS & ECONOMICS, Marketing industriel