Title: The metamorphosis of Mervin Applewhite
Description: This is a story of a young man whose ideas for Halo Shampoo, a new cologne for Speidel, a different approach to Coca Cola's Fresca, and a new cigarette from P. Lorillard, bring him from obscurity to creative director of a major advertising agency.
Subjects: Advertising, Fiction, Overweight men, Success in business