Title: Fusion for profit
First published: 2008
Description: Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points.
Subjects: Marketing, Management, Costs, Marketing, management, Marketing, costs
LC classification: HF5415 .J333 2008