Title: Rational Ritual
Description: "Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge."--BOOK JACKET.
Subjects: Rational choice theory, Sociology of Knowledge, Cognition and culture, Social aspects, Collective behavior, Rites and ceremonies, Knowledge, sociology of, Social choice