Title: Fritos pie
Description: In 1932 C.E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos ('fries' in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. Fritos Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond.
Subjects: Cooking (Corn), Frito-Lay, Inc, Corn products industry, Family, Family-owned business enterprises, Corn chips, History, Corn, Industries, united states, history
Places: United States
People: Charles Elmer Doolin (1903-1959)
Time periods: 20th century, 21st century