Title: The complete idiot's guide to memes
Description: "A catchphrase you find yourself using in conversation. A pop song you can't get out of your head. A logo you recognize instantly. Why do some cultural ideas catch fire while others flicker out? Welcome to the study of memes! ..."--P. [4] of cover.
Subjects: Memes, Memetics, Contagion (Social psychology), Idea (philosophy)