Title: What did Jesus drive?
Description: Vines takes readers on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. His life in the public relations blast furnace in the automotive industry, the crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death experience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the "What Would Jesus Drive?" nuts, Detroit Mayor Kilpatrick's drive to prison and finally avoiding a boycott of the most popular Bible in the world by evangelical Christian leaders.
Subjects: Public relations personnel, Biography, Anecdotes, Public relations, Crisis management, Automobile industry and trade, Public relations consultants, Automobile industry and trade, united states
People: Jason H. Vines