Title: American advertising in Poland
First published: 2009
Description: "This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.
Subjects: Advertising, American Corporations, Corporations, American, National characteristics, Polish, Polish National characteristics, Corporations, american, National characteristics, polish
Places: Poland
LC classification: HF5813.P7 J64 2009