Title: Handbook of research on consumerism in business and marketing
Description: "This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Subjects: Consumption (Economics), Social responsibility of business, Consumer behavior, Customer relations, Verbraucherverhalten, Verbraucher, Marktforschung, Marketing, Corporate Social Responsibility