Title: How to write the perfect press release
Description: The centrepiece of the book is a unique 14-step approach to enable you to write a press release that editors will want to publish. A special feature is a survey of editors and journalists - who highlight six key faults which are likely to stop them using a release, and who also contribute helpful hints that can increase the chance of your release making it into print.
Subjects: Press releases, Technique, Authorship, Business writing, Journalism, Persuasion (Psychology), Persuasion (psychology)