Title: Advertising reach and frequency
First published: November 1, 1995
Description: This expanded edition of the classic study of the subject provides leading-edge discussion and analysis of advertising reach and frequency and their effects, with authoritative discussion of the new evidence published since the first edition. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency corrects misconceptions and provides practical guidance for more effective thinking about how to use media.
Subjects: Advertising, Effective frequency
LC classification: HF5827 .M19 1996