Title: Ethnic Marketing
Subjects: Consumers, Marketing, Minority consumers, Market segmentation, Cross-cultural studies, BUSINESS & ECONOMICS / General, Consommateurs issus des minorités, Segmentation du marché, Études transculturelles, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior, Marktsegmentierung, Zielgruppe, Ethnische Gruppe, Nationale Minderheit, Interkulturelles Verstehen