Title: Environmentalism and the new logic of business
Subtitle: how firms can be profitable and leave our children a living planet
Description: "Environmentalism and the New Logic of Business outlines a program for change that firms can use to maximize their profits and minimize their impact on the environment. Drawing on examples from corporations large (DuPont, McDonald's) and small (Johnsonville Sausage), the authors demonstrate how companies around the world are putting values and a concern for the environment to work to motivate employees, improve service levels, and respond to the constant pressure for innovation, competitive advantage, and care for the bottom line."--Jacket.
Subjects: Environmental aspects of Industrial management, Industrial management, International Environmental law, Environmentalism, Case studies, Environmental law, Social responsibility of business, Environmental aspects, Industrial management, environmental aspects, Environmental law, international, Industrial management, united states
Places: United States