Title: My Life in Advertising & Scientific Advertising
First published: 1966
Description: This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).
Subjects: Psychological aspects of Advertising, Advertising personnel, Advertising, Psychological aspects, Biography, Advertising, biography
People: Claude C. Hopkins (1866-1932)