Title: Defending your brand against imitation
First published: 1995
Subjects: Marketing, Brand name products, Industrial property, Law and legislation, Consumer behavior, Management, Imitation, Trademarks, Case studies, Droit, Imitatie, Industriele eigendom, Nachahmung, Merkenrecht, Propriete industrielle, Gestion, Comportement, Branding (Marketing), Marques de commerce, Merken, Consommateurs, Markenartikel, Produits de marque, Consumentengedrag, Patent laws and legislation, Marketing, law and legislation, Marketing, management
LC classification: HF5415.13 .Z35 1995