Title: Tourism marketing
Description: "This innovative and original book provides valuable insights into the inter-organisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored."--Jacket.
Subjects: Marketing : Unternehmenskooperation, Promotion touristique, Tourismus, Marketing, Marketing : Strategisches Management, Tourisme, Tourism