Title: Sneaker Wars
Subtitle: the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports
First published: 2008
Subjects: History, Adidas-Salomon AG, PUMA AG Rudolf Dassler Sport, Footwear industry, Sporting goods industry, Athletic shoes
Places: Germany
People: Rudi Dassler (1898-1974), Adi Dassler (1900-1959), Adi Dassler (1900-1978), Adi Dassler (1900-1959,), Rudi Dassler (1898-1974,)