Title: Political marketing in the United States
Description: "Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"--
Subjects: Marketing, Public relations and politics, Communication in politics, Campaign management, Politics, practical, POLITICAL SCIENCE / General, Political campaigns, Political aspects, Campagnes électorales, Gestion, Aspect politique, POLITICAL SCIENCE, Political Process, Elections, General
Places: United States