Title: The 22 immutable laws of branding
Subtitle: how to build a product or service into a world-class brand
First published: 1998
Description: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Subjects: Management, Internet marketing, Brand name products, Marketing, Decision making, Branding (Marketing), Business, Nonfiction, Advertising, Product management, Trademarks