Title: The age of persuasion
Description: Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
Subjects: Social aspects, Marketing, Mass media and culture, Persuasion (Psychology), Advertising, Marketing, social aspects