Title: Winning the story wars
Description: "The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz." -- publisher.
Subjects: Social media, Psychology, Consumers, Social aspects, Marketing, Psychological aspects, Storytelling, Marketing, social aspects, Publicity, Advertising, Narrative medicine, Personal Narratives as Topic, Narration, Anecdotes as Topic, Aspect social, Art de conter, Aspect psychologique, Médias sociaux, Publicité, Médecine narrative, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior, Société de l'information, Communication, Internet, Technologies de l'information et de la communication, Politique de l'entreprise, Aspects sociaux, Aspects psychologiques, Werbepsychologie, Markenimage, Unternehmen, Soziale Software, Werbesprache, Berlin Senatsverwaltung für Stadtentwicklung und Umwelt Kommunikation, Berlin, Advertising as Topic