Title: Just good business
Subtitle: the strategic guide to aligning corporate responsibility and brand
First published: 2008
Description: "Just Good Business lays out a framework of seven principles that help you develop CSR initiatives that make good business sense and tell the world about them in ways that are compelling and memorable. McElhaney offers a wealth of practical advice on implementation, including how to measure the results of your CSR." "McElhaney draws on over ten years of previously unpublished CSR consulting engagements inside companies grappling with developing strategically aligned CSR initiatives. The book's case vignettes, examples, best practices, and strategic recommendations span a host of industries and sectors and draw upon her work with leading corporations, such as McDonald's, Nokia, Levi Strauss, Digicel, Birkenstock, Gap Inc., HP, and Pepperidge Farm."--BOOK JACKET.
Subjects: Brand name products, Social responsibility of business, Strategic planning, Success in business
LC classification: HD60 .M378 2008