Title: The online music revolution
Description: Examines the explosion of legal music downloading and viral marketing, which have enabled enterprising bands and singers to distribute their own work rather than signing with major labels. Focusing on the success of Nizlopi, Arctic Monkeys, Internet marketing pioneer Simply Red, and other artists, the program also features commentary from John Kennedy, chairman of the International Federation of the Phonographic Industry--who outlines the potential benefits that big corporations may one day reap from consumer downloading.
Subjects: Music, Computer network resources, Music trade, Sound recording industry, Sound recordings, Marketing, Music and the Internet, Films for the hearing impaired