Title: Handbook of Product Placement in the Mass Media
Subjects: Advertising, Mass media, Product placement in mass media, Subliminal advertising, Moral and ethical aspects, Placement de produits dans les médias, Publicité subliminale, Publicité, Aspect moral, Massamedia, Subliminale waarneming, Marketing, Strategische planning, Ethik, Fernsehen, Film, Massenmedien, Product placement, BUSINESS & ECONOMICS, Advertising & Promotion