Title: Intellectual capital
Description: Intellectual Capital is for every businessperson fed up with being told that they "simply don't understand." It challenges and demolishes the naive belief that Truth can be discovered and that Experts - intellectuals, economists, professors, forecasters, media types, and Nobel Prize winners - are the ones who know what it is.

In this wise, blunt, provocative new book, Bill Hudson explains what it takes to enlarge and enhance your share of intellectual capital. Applying concepts from science, philosophy, and the humanities - along with a healthy dose of common sense - he points the way to the intelligent management of business ideas for the 1990s. At the same time, he offers an iconoclastic assault on the "cult of the expert," encouraging readers to take ownership of their own independent views of important matters, then act decisively on this knowledge.

Discover how to directly assess the economic, political, and business environment through healthy skepticism and independent thinking; cope easily with the flood of information all businesspeople face and transform it into a manageable source of profitable information; cultivate the intellectual honesty needed to face hard truths, and fashion the pain of making mistakes into better, more productive ideas; develop your own competitive reading program and business information networks that produce realistic business insights, creativity, and solutions; and better organize your workload, delegate the tasks that matter, and boost your creativity.

Exceptionally timely, Intellectual Capital delivers a wise prescription for self-reliant business thinking that translates into an honest ability to assess and accept facts, size up the true global picture, and take profitable action in conformance with reality, not popular myth.

Contrary to popular judgment, the world of business is not becoming simpler and more united, but much more complex and diversified. To master this complexity and carve out a successful role in it, you need to invest wisely in the only true source of wealth today, intellectual capital - the ability to make consistently smart decisions that beat the competition and increase both the profits and longevity of your company.

Throughout, Intellectual Capital supplies an eclectic mix of insights, suggestions, and exercises designed to help you develop a new, powerful set of attitudes that produce the genuine knowledge needed to better conduct your affairs and reap greater business profits.
Subjects: Intellectual capital, Human capital, Success in business, Creative ability in business