Title: Interview with Ranjan Kapur, interviewed by Sunil Gupta, Mumbai, India
Description: Ranjan Kapur, who spent fifty years in the advertising industry and led one of the largest advertising agencies, Ogilvy and Mather, in India, describes his personal journey over these decades and highlights the dramatic changes in the advertising industry with the opening of Indian economy in the 1990s and the rise of digital technology. Kapur shares his personal experiences of working in three different countries - India, Singapore and the United States, his successes and failures, his experience of turning around a company, his views on global branding, and his reflection on work-life balance.
Subjects: Interviews, Advertising, Marketing, International business enterprises, Businessmen, Globalization, Joint ventures, Business, History, Commerce, WPP Group, Ogilvy & Mather, ISDI WPP School of Communication
Places: India, South Asia
People: Ranjan Kapur