Title: Relationship Fundraising
First published: December 1993
Description: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to     Implement creative approaches to relationship-building fundraising  Avoid common fundraising errors and pitfalls  Apply the vital ingredients for fundraising success  Build good relationships through marketing  Achieve a greater understanding of their donors  Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.  Prepare for the challenges of twenty-first century fundraising
Subjects: Business, Nonfiction, Spendensammlung, Fund raising