Title: Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Description: "This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes. It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons"--
Subjects: Meat industry and trade, Marketing, Environmental aspects, Social aspects, Social marketing, TECHNOLOGY & ENGINEERING, Agriculture, Animal Husbandry