Title: Encyclopedia of major marketing campaigns
Description: Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
Subjects: Advertising campaigns, History, 20th century, Marketing, Case studies
Places: United States
Time periods: 20th century