Title: Consumer Behavior For Dummies®
Description: Get into the minds of consumers and increase your revenue!   Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more.     Why do they buy? -- understand the decision-making process consumers go through when considering a purchase     Apply behavior to marketing -- learn the 4Ps of marketing and how consumer behavior plays a role in each     Gain a deeper understanding of the individual consumer -- gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions     Explore external influences on customers -- from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected     Craft your marketing strategy -- use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets     Implement your plan -- create powerful positioning strategies and reach customers where they're at with a message that motivates them     Open the book and find:     Actionable, real-world insight and advice     Tips to help you lead consumers from attention to action     Research techniques and marketing tips     How self-concepts and lifestyle change consumer behavior     Methods for cultivating repeat business and loyalty     Ways to protect against consumer misbehavior     Advice on encouraging new product adoption     Ten ways to enhance customer satisfaction
Subjects: Business, Nonfiction, Consumer behavior, Consumer Behavior, BUSINESS & ECONOMICS