Title: A big ticket
First published: 1998
Description: Discusses the commercial aspects of professional sports, examining endorsement contracts, sponsorship, broadcasting rights, salaries, agents, and more.
Subjects: Economic aspects, Economic aspects of Professional sports, Economic aspects of Sports, Juvenile literature, Marketing, Professional sports, Sports, Sports, marketing, Sports, economic aspects, Sport
Places: United States
LC classification: GV716 .H8 1998