Title: Schmuck
Description: 1969. In advertising, there are mad men. On radio, there are funny men. Tune In ... In 1960s New York, radio is king, and Elkin and Fox are the hottest morning team in town. Jerry Elkin is the funny half--a genius at dialects and double-talk, zingers and zany characters. Sinatra flies him to Vegas on his private plane, and Rocky Graziano drinks with him (and punches him). But Jerry's life? That's no laughing matter. Secretly, he seethes at his straight-man partner, Ted Fox, a handsome rake who'd rather shtup a secretary in the studio than entertain TV offers, a guy who makes Jerry feel less a star and more a schmuck. Turn On ... And that's before Jerry ever hears the name Sari Rosenbloom. The stunning eighteen-year-old is a mystical American dream, irresistible to men--and her most obsessed admirer is Jake, Jerry's son. With the 1960s world spinning out of control, Jake is fighting for a girl who can have anyone she wants--from the world-famous artist who has sketched her nude to bon vivant Ted Fox, who's singing her name on air. Drop Out ... And that's before Jerry gets a gander at Sari's father. Max Rosenbloom works in "salvage"--In other words, he burns down factories, sells poisoned pajamas to Chinese children and sometimes buries his enemies in cement. If Jake doesn't stop going after his princess daughter, Max might make Jerry's son, Jerry's career and Jerry's whole post-war world disappear right off the dial ... Schmuck. A raucous, wild novel of love, war, rioting and radio that's as funny as a heart attack and as serious as hell.
Subjects: Radio broadcasters, Fiction
Places: New York (N.Y.), New York (State), New York