Title: Will & vision
First published: 2002
Description: "Based on over a decade of in-depth research - drawn from hundreds of books and thousands of articles - Will & Vision presents an unbiased portrait of the true causes of enduring market leadership. And whether for photographic paper in the nineteenth century or online stock trading in the twenty-first, the answers it provides are surprising, historically substantiated, and thoroughly convincing."--BOOK JACKET.
Subjects: Marketing, Brand name products
Places: United States
LC classification: HF5415.1 .T45 2002