Title: Museum management and marketing
Description: Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this reader investigates the closely linked areas of management and marketing in the museum situation.
Subjects: Museums, Marketing, Management, Museums, management, Musées, Gestion, Museum administration, TRAVEL, Museums, Tours, Points of Interest, BUSINESS & ECONOMICS, Museum Administration & Museology, REFERENCE, General, Art conservation, Restoration & museum studies, Museums--management, Museums--marketing, Am121 .m877 2007, 069/.068