Title: Marketing strategy and competitive positioning
First published: 1998
Description: "Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.
Subjects: Marketing, Target marketing, Management, Marketing, management, Marketing--management, Hf5415.127 .h66 2004, 658.8/02