Title: Sport as a business
Description: "Sport has a number of distinctive characteristics which impact on the extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalisation and commercialisation."--
Subjects: Management, Sports administration, International cooperation, Economic aspects, Sports, SPORTS & RECREATION / Business Aspects, BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / International / General, Sports, economic aspects, Sports, marketing, Professional sports