Title: The Campaign
Description: "Evan J. Mandery, research director on Ruth Messinger's doomed challenge to Mayor Rudy Giuliani, offers a behind-the-scenes look at political campaigns in the television era. A day-to-day account of the 1997 New York City mayoral race, The Campaign takes us from former mayor David Dinkins's contemplation of a comeback bid to Rudy Giuliani's historic election-day victory. The book takes us to the real battlegrounds of modern politics: polls, focus groups, and television editing studios.

With Mandery as our guide, we watch firsthand as political consultants, modern mercenary generals, conceive of the ideal candidate and then attempt - through multimillion dollar advertising campaigns - to fit their client into that ideal, no matter how uncomfortably."--BOOK JACKET.

"The stars of the story are memorable: Rudy Giuliani, popping his eyes and tweaking the truth; Al Sharpton, the colorful preacher and rising political force; and Ruth Messinger herself, torn between her populist political upbringing and the modern political world where money dominates over all other concerns."--BOOK JACKET.
Subjects: Politics and government, Political campaigns, Campaign management, Elections, Local government, Public institutions, Political science, New york (n.y.), politics and government