Title: Doing business on the Internet
Description: "Doing Business on the Internet looks objectively at what Internet commerce can offer both the consumer and the provider and covers three main areas of concern to business today: how to join the Internet revolution, how to manage the Internet revolution; and how to benefit from the Internet revolution." "Doing Business on the Internet is primarily intended as background reading for researchers and advanced students in electronic commerce, computer-mediated communication, management of information systems, project management, and organisational change. It will also be invaluable to corporate managers involved with developing their companies' Internet-based strategies, and to anyone interested in how to buy or sell on the Internet."--Jacket.
Subjects: Management, Electronic commerce, Computer networks, Internet, E-commerce, Case studies, Small business, Unternehmen, Electronic Commerce, Business, data processing