Title: Malcolm McDonald on marketing planning
First published: 2007
Description: Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.
Subjects: Marketing, Planning, Management, Business, Nonfiction, Green Business, BUSINESS & ECONOMICS, Marketing, management
LC classification: HF5415.13 .M369157 2007