Title: Designing and delivering superior customer value
First published: 1999
Description: "This new book is a guide to retaining your existing customers and to gaining loyal new customers.".

"Features: employs a values-based decision making framework; written by the marketing professors that developed and teach the nation's definitive MBA course on the subject; builds on several years of scholarly and field research; it integrates academic and trade insights on customer value; is timely and state-of-the art; reflects the key growth industry sectors of the economy and features in-depth cases, exercises, first-rate graphics, and a customer value audit."--BOOK JACKET.
Subjects: Customer services, Management, Consumer satisfaction, Sales & marketing management, Customer Service, Business & Economics, Business / Economics / Finance, Business/Economics, Entrepreneurship, Human Resources & Personnel Management, Consumer Behavior, Service à la clientèle, Gestion, Consommateurs, Satisfaction, BUSINESS & ECONOMICS, Sales & Selling, Customer services--management, Hf5415.5 .w442 1999, 658.8/12
LC classification: HF5415.5 .W442 1999