Title: Trust, social relations and engagement
Description: "Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website.
Subjects: Business enterprises, Consumer behavior, Internet marketing, Valuation, Relationship marketing, Customer relations, Business enterprises, valuation, Marketing