Title: The one-day marketing plan
Subtitle: organizing and completing the  plan that works
Description: The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Coopers streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.'
Subjects: Marketing, Management, Strategic planning, Business, Nonfiction, Sales & marketing management, Marketing - General, Marketing Management, Business & Economics, Business / Economics / Finance, Business/Economics, Sales & marketing