Title: World Wide Web marketing
First published: 1995
Description: Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including:    Interactivity  Affiliate marketing  Using B2B technology to sell through resellers  Wireless marketing  eMetrics, or how to measure online marketing strategies  Data mining techniques
Subjects: Computer Technology, World Wide Web, Internet marketing, Nonfiction, Internet, World Wide Web (Information retrieval system), Interplanetary dust, Marketing, Internet (Reseau d'ordinateurs), Electronic commerce, Marketing, computer network resources, Internet advertising, Computers, BUSINESS & ECONOMICS, International, Multilevel, Exports & Imports