Title: America's ad icons
Description: This program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. Discusses the psychology behind their consumer and cultural appeal. Also includes commercial clips.
Subjects: Advertising, Brand name products, Marketing, Imagery (Psychology), Psychological aspects
Places: United States