Title: Just run it!
Description: "Americans launch more than half a million businesses each year, but most fail within the first five years. Their failure rate isn't high because of a lack of drive, solid ideas, or even capital on the part of the founders. The problem is a pervasive lack of know-how about marrying the nuts and bolts of an idea into a larger framework for business success. "--P. [4] of cover.
Subjects: Entrepreneurship, Management, Small business, Small business, management