Title: The new emerging market multinationals
Description: "Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.
Subjects: Branding (Marketing), Strategic planning, Marketing, Globalization, Hf5415.1255 .b397 2012, 658.8/27