Title: Customers.com
First published: 1998
Description: "Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company's e-commerce initiative with its overall business.".

"It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their customers by figuring out what they want and designing their Internet strategy accordingly. Seybold's guide is packed with insights on how both Fortune 500 giants and smaller companies have created e-commerce initiatives that place them well ahead of their competitors."--BOOK JACKET.
Subjects: Customer services, Communication systems, Internet marketing, World Wide Web, Internet, Communication, Systèmes de, Web, Klantgerichtheid, Marketing, Marketing sur Internet, E-commerce, Service à la clientèle
LC classification: HF5415.5 .S494 1998