Title: Retail therapy
Description: "Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach."--BOOK JACKET.
Subjects: Marketing, Management, Relationship marketing, Retail trade, Marketing, management, Retail trade, management