Title: Counterculture Green
Subtitle: The Whole Earth Catalog and American Environmentalism (CultureAmerica)
First published: October 27, 2007
Description: For many, it was more than a publication: it was a way of life. The Whole Earth Catalog billed itself as "Access to Tools," and it grew from a Bay Area blip to a national phenomenon catering to hippies, do-it-yourselfers, and anyone interested in self-sufficiency independent of mainstream America (now known as "living off the grid"). In recovering the history of the Catalog's unique brand of environmentalism, historian Kirk recounts how Stewart Brand and the Point Foundation promoted a philosophy of pragmatic environmentalism that celebrated technological achievement, human ingenuity, and sustainable living. Kirk shows us that Whole Earth was more than a mere counterculture fad. At a time when many of these ideas were seen as heretical to a predominantly wilderness-based movement, it became a critical forum for environmental alternatives and a model for how complicated ecological ideas could be presented in a hopeful and even humorous way.--From publisher description.
Subjects: Catalogs, Coevolution quarterly, Appropriate technology, Technology, Environmentalism, Whole earth catalog, Environmental aspects of Technology, Counterculture, Whole Earth catalog (Menlo Park, Calif.), History, Whole earth catalog (New York, N.Y.), New York Times reviewed, Technological innovations, united states, Environmental aspects
Places: United States, San Francisco, California
People: Stewart Brand
Time periods: 20th century