Title: Nudge
Subtitle: Improving Decisions About Health, Wealth, and Happiness
Description: Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures.  Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
Subjects: Business, Choice (Psychology), Consumer behavior, Decision making, Economic aspects, Economic aspects of Choice (Psychology), Economics, Nonfiction, Psychological aspects, Psychological aspects of Decision making, Psychological aspects of Economics, autonomy, decisions, interactions, psychology, Economics, psychological aspects, nyt:paperback-nonfiction=2009-05-24, New York Times bestseller, New York Times reviewed, Choice Behavior, Community Participation, Économie politique, Aspect psychologique, Choix (Psychologie), Aspect économique, Prise de décision, Consommateurs, Comportement, BUSINESS & ECONOMICS, Theory, Entscheidungsverhalten, Verbraucherverhalten, Wirtschaftstheorie, Wirtschaftliches Verhalten, Alltag, Verbesserung, Wirtschaftspsychologie, Wohlstandsgesellschaft, Val (psykologi), Ekonomiska aspekter, Ekonomi, Psykologiska aspekter, Konsumentpsykologi, Economic psychology, Consumer behaviour, Economics - general & miscellaneous, Business skills - general & miscellaneous, Social psychology, Decision making - management, Coping & healing, Self-improvement