Title: Deep branding on the Internet
Description: The Internet presents businesses with the most potent collection of tactics and new business opportunities they've ever experienced. Using examples of established companies both large and small, the authors trace the steps every successful business must take to develop a strategy that not only surmounts the challenges of e-commerce but, just as important, reinforces customer loyalty.
Subjects: Brand name products, Internet marketing, Management, Business & Management, Internet, Sales & marketing management, E-Commerce - General, Business & Economics, Business / Economics / Finance, Business/Economics, Marketing - General, Advertising & Promotion, Business & Economics / Marketing / General, Branding (Marketing)