Title: The life sciences revolution
Description: Alphabets, Language, and Code. From the earliest cave wall paintings to the 1s and 0s of the digital revolution, Juan Enriquez examines the historical impact of data transmission on the global economy. But looking forward there is a new language -- the ATCGs of genomic code -- that will fundamentally change companies, industries, and even nations. It's not just the bio, pharma, agribusiness, and energy companies that will be affected -- it's every company.
Subjects: Organizational change, Entrepreneurship, Business, Technology, Economics, History