Title: Managing brand equity
First published: 1991
Subjects: Brand name products, Intangible property, Management, Valuation, Reklame, Mærkevarer, Marketing, Brand, Branded goods, Produktpolitik, Produktforskning, Branding, Product policy, Brand names, Kvalitetsvarer, Product Line Management, Organization & administration, Economics
Places: United States
LC classification: HD69.B7 A22 1991