Title: Twenty million new customers!
First published: December 1997
Description: A scholarly yet personal study, Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this expanding demand in a competent, professional, and ethical manner.

As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider "deviant."
Subjects: Gay consumers, Gays, Consumers, Consommateurs homosexuels, LGBTQ economics
Places: United States
LC classification: HF5415.33.U6 K38 1998