Title: Trust
Description: Entrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional protections as their counterparts in the West will fail. To succeed, they need to build trust within the existing structures--and this book shows how it's done.
Subjects: Social responsibility of business, Trust, Customer relations, Consumers, Entrepreneurship, Trusts and trustees, Developing countries, economic conditions, BUSINESS & ECONOMICS, Economics, General
Places: Developing countries