Title: Consumer Adoption and Usage of Broadband
Description: "Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.
Subjects: Broadband communication systems, Consumer behavior, Consumers' preferences, Telecommunication systems, Government policy, Motivation research (Marketing), Case studies, Motivation research (marketing)