Title: Going Green
First published: 1993
Description: Written for business executives, with emphasis on corporate communications, by a business community participant in the 1992 United Nations Conference on Environment and Development (Rio de Janiero), Going Green identified trends of the early 1990s that made "green public relations" essential for U. S. corporations.
Subjects: Business enterprises, Corporations, Environmental aspects, Environmental aspects of Business enterprises, Environmental aspects of Industrial management, Environmental protection, Green movement, Industrial management, Public relations, Social responsibility of business, Industrial management -- Environmental aspects -- United States, Corporations -- Public relations -- United States, Business enterprises -- United States -- Environmental aspects, Green movement -- United States, Environmental protection -- United States, Social responsibility of business -- United States
Places: United States
LC classification: HD69.P6 H37 1993