Title: How they did it
Description: "Many of the entrepreneurs profiled in this book are names already familiar to New Orleanians, and the others soon will be. Here are the real stories of 70 business pioneers who have played critical roles in building New Orleans. The interviews reveal what these determined risk takers faced as they created, developed and capitalized on their ideas to build ground-breaking businesses. These self-made leaders of the past, present and future are men and women, young and old, from diverse backgrounds with the common traits of drive, focus and tenacity. Most are from humble origins, and each has contributed to the growth of the community. Step inside their worlds to discover the lessons learned, their definitions of excellence and the secrets to their hard-won successes"--Cover, p. 4.
Subjects: Businesspeople
Places: New Orleans, Louisiana