Title: From promise to performance
Description: The team that lead the merger of SmithKline Beckman and the Beecham Group into SmithKline Beecham and made it into a leading international healthcare company discuss their actions, thinking, successes, failures, and learnings from the experience.
Subjects: Pharmaceutical industry, Management, SmithKline Beecham Pharmaceuticals, Industrie pharmaceutique, Gestion, BUSINESS & ECONOMICS, Infrastructure, Corporate & Business History, Organizational Innovation, Organizational Case Studies, Drug Industry, Organization & administration
Places: United States, Great Britain