Title: Customize the Brand
First published: November 19, 2002
Description: This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Subjects: Brand name products, Market segmentation, Trademarks, Business, Nonfiction, Patents as Topic, Produits de marque, Marques de commerce, BUSINESS & ECONOMICS, Advertising & Promotion
LC classification: HD69.B7 N453 2003