Title: Advertising, promotion, and other aspects of integrated marketing communications
Description: This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
Subjects: Sales promotion, Direct marketing, Communication in marketing, Advertising, Publicidad, Comunicacion en mercadeo, Mercadeo directo, Promocion de ventas, Verkaufsförderung, Direktmarketing, Werbung