Title: Get content, get customers
First published: 2009
Description: Connect to customers withcompelling content!The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will improve their lives. Get ContentGet Customers explains how to develop compelling content and seamlessly deliver it tocustomers—without interrupting their lives.It’s the new way of marketing, and it’s theonly way to build a loyal, engaged customer base.“Pulizzi and Barrett have taken integrated marketing communicationsto the next level. . . . Every marketer, large or small, can use thistext to build better ongoing customer relationships.”—Don Schultz, Professor Emeritus-in-Service, Integrated MarketingCommunication, Northwestern University“Deftly navigating the worlds of PR, advertising and marketing,Joe and Newt prove that the real secret to great marketing is nota brilliant tagline, but creating compelling and useful content.”—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360Digital Influence, and author of Personality Not Included“Get Content Get Customers provides a play-by-play for any marketerwho is serious about breaking away from the pack.”—Greg Verdino, Chief Strategy Officer, Crayon, LLC
Subjects: Customer services, Target marketing, Medical, Nonfiction, Marketing
LC classification: HF5415.127 .P85 2009