Title: Tweening the Girl
Description: "Challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label 'tweens' and were heralded by marketers, and subsequently the news media, as one of 'capitalism's most valuable customers.' Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience."
Subjects: Consumer behavior, Marketing, Teenage consumers, Branding (Marketing), Adolescents consommateurs, Consommateurs, Comportement, Stratégie de marque, Branding, Business and Management, Weibliche Jugend, Verbraucherverhalten, Markenpolitik, Preteens