Title: The sponsor
First published: 1978
Description: "The Sponsor is divided into three parts. In "Rise," Barnouw sketches the rise of the sponsor, in both radio and television, to his present state of eminence. In "Domain," the sponsor's pervasive impact on television programming is examined, with an emphasis on network television, the primary arena of the industry. And in "Prospect," Barnouw assesses what such dominance has meant for American society, mores, and institutions - and what it may mean for our future. This is a gripping volume about power, how it not only influences programming itself, but how it defines for the average person what is good, great, and desirable."--Jacket.
Subjects: Social aspects, Social aspects of Television broadcasting, Television advertising, Television broadcasting, Television programs, Television broadcasting, social aspects, Émissions télévisées, Télévision, Aspect social, POLITICAL SCIENCE, Public Policy, Cultural Policy, SOCIAL SCIENCE, Anthropology, Cultural, Popular Culture, Television broadcasting, united states
Places: United States