Title: Co-Opetition
First published: 1996
Description: A business manual which applies Game Theory to business strategy, examines the classic paradox between competition and co-operation, and explains why they are in fact complementary.  Companies profiled include Coca-Cola, Pepsi Cola, Nutrasweet, Nintendo and General Motors.
Subjects: Competition, Cooperation, Game theory, Strategic planning, Competitive Behavior, Cooperative Behavior, Economic Competition, Planning Techniques, Kooperation, Unternehmenskooperation, Wettbewerb, Spieltheorie, Marketing