Title: Only by public consent
First published: 1968
Description: Stresses the need of all great corporations to act in the public interest and shows how four major businesses make use of public relations to keep informed of the changing popular will. Analyzes these major businesses: American Telephone and Telegraph (A.T.& T.), Standard Oil of New Jersey, General Motors, and Du Pont.
Subjects: Public relations, Case studies
Places: United States
LC classification: HD59 .G6 1968