Title: El desafio Starbucks
Description: Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
Subjects: Coffee, Organizational change, Starbucks Coffee Company, Marketing, Spanish language materials, Coffee industry, Leadership, Mercadeo, Cafe, Liderazgo, Café
Places: United States, Estados Unidos
People: Howard Schultz