Title: Public relations on the Net
First published: November 1998
Description: Addresses the means by which you can establish a return on investment for your online efforts, and it suggests various tactical tools to use to implement your strategy.
Subjects: Internet in public relations, Public relations, Computer networks, Internet, Relations publiques, Réseaux d'ordinateurs, BUSINESS & ECONOMICS, Internet dans les relations publiques, Public relations--computer networks, Hd59 .h596 1999, 659.2/09285/4678, Hd59 .h596 2002, 659.2/0285/4678