Title: Ribbon Culture
Subtitle: Charity, Compassion and Public Awareness
Description: "Ribbon Culture explores the history, meaning, and sociological implications of the popular practice of 'showing awareness." The book suggests that we see the rise of awareness campaigns in terms of a growing interest in personal displays of compassion in a cultural climate where empathy has become a by-word for authenticity. Not only this, but Ribbon Culture highlights charities' use of slick awareness campaigns to 'reach' their target-audience and explores the repercussions of the transformation of charity into a commercial enterprise"--Publisher description.
Subjects: History, Ribbons, Charities, Signs and symbols, Charity, Voluntarism, LANGUAGE ARTS & DISCIPLINES, Communication Studies