Title: New economy emotion
Description: Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.    Other titles in the New Economy Excellence series include:    New Economy Edge: Strategies and Techniques for Boosting Online Profitability  Jeremy Kourdi - 0471498440  New Economy Energy: Unleashing Knowledge for Competitive Advantage  Sultan Kermally - 0471499633  New Economy Expression: Redefining Marketing in the Multi-Channel Age  David Mercer - 0471500089
Subjects: Business, Computer Technology, Electronic commerce, Marketing, Nonfiction, Success in business, Consumer satisfaction, Customer relations