Title: Persuasive imagery
Description: "Persuasive Imagery: A Consumer Response Perspective describes the state of knowledge of consumer response to commercial imagery in both academic research and actual practice, and provides concrete sources for future study. It will be of interest to scholars and students in consumer behavior, consumer psychology, advertising, marketing, cultural studies, and visual communication."--Jacket.
Subjects: Persuasion (Psychology), Imagery (Psychology), Advertising, Psychological aspects, Advertising, psychological aspects, Psychotherapy Imagery, Imagerie (Psychologie), Publicité, Aspect psychologique, Imagery, SELF-HELP, Motivational & Inspirational