Title: What's your corporate IQ?
First published: 2004
Description: "Based on H. Igor Ansoff's theories that the financial performance of a firm is maximized whenever both the strategy and management capability match its competitive context, Underwood's new findings actually define the 17 corporate attributes that drive corporate success, including: marketing aggressiveness; innovation aggressiveness; product technology; CEO attributes; managers; culture; strategic capacity; ethics, and value of people."--BOOK JACKET.
Subjects: Leadership, Strategic planning, Organizational change, Organizational learning
LC classification: HD30.28 .U53 2004