Title: The development of scientific marketing in the twentieth century
Description: The global pharmaceutical industry is currently estimated to be worth 1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Subjects: Marketing, History, Drug Industry, Drugs, marketing, Pharmaceutical industry, Drugs, Marketing research, History, 20th Century, Arzneimittel, Werbung, Arzneimittelmarkt, Pharmazeutische Industrie
Time periods: 20th century