Title: Marketing and the Law
Description: Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain competitive advantage in marketplace.
Subjects: Marketing--law and legislation, Marketing--law and legislation--australia, Ku982.4 .s94 2015, 343.94084, Marketing, Law and legislation