Title: Storytelling On Steroids
Description: In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.
Subjects: Social media, User-generated content, Storytelling, Pop-Kultur, Kommunikation, Idee, Kommerzialisierung, Storytelling in mass media, Communication and culture, Popular culture