Title: Contemporary strategy analysis
Subtitle: concepts, techniques, applications
First published: 1991
Description: Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
Subjects: Strategic planning, Strategische planning, Management, Strategy, Success in business, Strategische planung, Unternehmensplanung, Hd30.28 .g72 2010, Hd 30.28, 658.4/012, Qp 320, Qp 360