Title: ABC's of Media
Description: Why did we write this book? When we signed off from doing a nightly newscast years ago, our first customers called request-ing our media training services. I guess it is in our DNA to help people understand what they're working with and dealing with as they face the complexities of the multi-mass media world we live in today. People see the lights.
Subjects: Mass media, Influence, Psychological aspects, Social aspects