Title: The Second Life business builder
Subtitle: marketing and selling your product, services, and brand in the fastest growing virtual world
First published: 2009
Description: One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Second Life® Business Builder gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make money using the hottest thing online.
Subjects: Internet marketing, Internet industry, Second Life (Game), Electronic commerce, Economic aspects of Shared virtual environments, Second Life (Web site), Nonfiction, Shared virtual environments, Economic aspects, Business
LC classification: HD9696.8.U64 S436 2009