Title: The 30 second candidate
Description: Companion to the Wisconsin Public Television series on political advertising and how the rise of the 30-second political commercial has effected the political process, tracing the history of the political TV ad from its beginning during the 1952 presidential campaign of Dwight D. Eisenhower through the last presidential campaign of 1996.
Subjects: Political Advertising, Presidents, Election, Political campaigns, History, Television in politics
Places: United States
Time periods: 20th century