Title: Ethics in public relations
First published: 2008
Description: Written in a practical and approachable style, this is not another ‘tome’ on ethical theory but rather a clear insight into the personal and professional issues that affect you as a public relations practitioners. It examines how an individual’s sense of morality has an impact on decision-making and ethical business behaviour. The new edition includes new material on virtue ethics, personal ethics, ethics in social media, ghost-writing and deception in PR, and moral responsibilities of organizations. Written by a leading academic in the field, this practical and engaging title is a must-have for any public relations practitioner or student who wants a framework that relates underlying ethical theories to everyday issues.
Subjects: Business, Management, Moral and ethical aspects, Moral and ethical aspects of Public relations, Nonfiction, Public relations, Ethik, Öffentlichkeitsarbeit
LC classification: HD59 .P3548 2008