Title: The Email Revolution
Description: In 1978, fourteen-year-old technology prodigy V.A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT & T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers-opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizatio.
Subjects: Industrial Management, Internet marketing, Organizational Behavior, Business Communication, General, Management Science, Management, Electronic mail messages, Branding (Marketing), BUSINESS & ECONOMICS, Brand name products, Telematics, Electronic mail systems