Title: Sales Don't Just Happen
Subtitle: 26 Proven Strategies to Increase Sales in Any Market
First published: 2002
Description: "Large companies, including ExxonMobil, AT & T, and Aetna/USHealthcare, have used the approaches in Sales Don't Just Happen with outstanding results. Small and midsize businesses, as well as entrepreneurs, have also found Schiffman's highly motivational how-to-strategies both invaluable and practical. Because of this book's straightforward style, with plenty of examples, readers will find new tactics, conversation-starters, and practical, time-tested advice that will win accounts and generate increased revenue."--Jacket.
Subjects: Selling, Strategic planning, Success in business
LC classification: HF5438.25 .S3346 2002