Title: Global Electronic Commerce
Subtitle: Theory and Case Studies
Description: "Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology - attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.".

"Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionalize the selling and delivery of their products and services."--BOOK JACKET.
Subjects: Commerce, Commerce electronique, Marketing & Sales, Electronic commerce, Marketing, General, E-commerce, BUSINESS & ECONOMICS, Internet, Distribution, Aufsatzsammlung, Globalization, Commerce électronique, Case studies