Title: Strategic management in the hospitality industry
First published: 1992
Description: "Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value - for the stockholder, the consumer, and the employee - must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad."--BOOK JACKET.
Subjects: Hospitality industry, Management, Strategic planning