Title: Cutting edge advertising
First published: 2004
Description: "Reprinted ten times in four years and now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted."--Jacket.
Subjects: Advertising, Handbooks, manuals, Handbooks, manuals, etc, Advertenties, Merken, Publicite?, Art publicitaire, Advertising copy, Advertising layout and typography, Advertising--handbooks, manuals, etc, Hf5823 .a57 2004
LC classification: HF5823 .A57 2004