Title: The rhetoric of economics
First published: 1982
Description: A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasion. The Rhetoric of Economics shows economists to be human persuaders, poets of the marketplace, even in their most technical and mathematical moods.
Subjects: Rhetoric, Economics, Économie politique, Rhétorique, BUSINESS & ECONOMICS, General, Reference, Rhetorik, Wirtschaftswissenschaften, Economische filosofie, Filosofische aspecten