Title: Untold millions
First published: 1995
Description: "The first definitive book on researching gay and lesbian market behavior, Untold Millions will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill provides you with Important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies for this growing target audience."--Jacket.
Subjects: Lesbian consumers, Marketing, Gay consumers, Gay men, Lesbians, Consumer behavior, Gays, Consumers, LGBTQ economics, Consommateurs homosexuels, Consommatrices lesbiennes
Places: United States, États-Unis