Title: The power of cult branding
Description: "Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--BOOK JACKET.
Subjects: Advertising industry, Communication Studies, Sales & marketing, Marketing - General, Business & Economics, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Business & Economics / Marketing / General, Brand name products, Branding (Marketing)