Title: Key to Victory
Description: Key to Victory is the story of the New Zealand general election of 2008, in which the experienced and long-serving prime minister, Helen Clark, was ousted by a political newcomer  Nationals John Key.
Veteran academic commentators Colin James, Jon Johansson, and Therese Arseneau offer perspectives on what New Zealanders were voting for when endorsing John Key and National, and what they were voting against. Several MPs elected for the first time in 2008 provide first-hand accounts of their parties campaigns, including Labours Grant Robertson; the Greens Catherine Delahunty; the Maori Partys Rahui Katene; ACTs John Boscawen; and the director of Nationals winning campaign, Steven Joyce, appointed to Cabinet following Nationals victory. New Zealand Firsts doomed campaign is described by its campaign director, Damian Edwards, while party strategists John Pagani and Rob Eaddy provide accounts of the Progressive and United Future campaigns.
Key to Victory also investigates the important issues of the 2008 election, such as the impact of the Electoral Finance Act, and the likely future of New Zealands remaining small parties.
During the 2008 campaign political parties started getting to grips with websites, blogs, Facebook and YouTube, and prediction markets competed with traditional polls in forecasting the election results. The book describes these developments and provides insights into the use of the media by John Key and Helen Clark in their rival campaigns for leadership. International reaction to the New Zealand campaign and the countrys vote for change is also highlighted.
Key to Victory includes a special DVD with excerpts from key campaign events including the televised leaders debates, the leaders opening night campaign addresses, parties TV ads and campaign billboards.
Subjects: Politics and government, Press coverage, New Zealand. Parliament, Political campaigns, Elections, 2008, New Zealand, Politics
Places: New Zealand
People: John Key, Phil Goff
Time periods: 21st century