Title: Kamrat-Kamprad
Description: Publisher description. This program shows Ingvar Kamprad, IKEA's founder, and a handful of colleagues during their 10-day trip across Moscow Oblast and out-lying regions, revealing the political and logistical challenges that must be overcome to solidify a domestic supply chain and make IKEA Russia profitable. Victory depends on sweet-talking, arm-twisting, and impromptu brainstorming.
Subjects: Furniture industry and trade, Export marketing, Ikea (Firm)
Places: Russia, Sweden
People: Ingvar Kamprad