Title: Getting Wiser to Teens
First published: November 2003
Description: Presents an update of marketing researcher and consultant Peter Zollo's "Wise Up to Teens," in which he explains why teenagers should be considered as important consumers and discusses how to advertise to teenagers by being aware of trends, social hierarchy, and celebrity influences.
Subjects: Marketing, Teenage consumers, Consumer behavior, Advertising
LC classification: HF5415.32 .Z65 2004