Title: The Boston Consulting Group on strategy
Description: "Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Jacket.
Subjects: Boston Consulting Group, Competition, Strategic planning, Industrial management, Planification stratégique, BUSINESS & ECONOMICS, Organization and Administration