Title: Own it
Description: "Sallie Krawcheck has had it with advice implying that if women simply leaned in a little farther, played the game a little better, and demanded just a few more seats at the table--i.e. acted a little more like MEN--they could finally break through that glass ceiling. Yet this is a contest rigged to lose. A better strategy is to embrace and invest in the unique traits that make women better positioned to lead and succeed: broader perspective, greater long-term focus, healthier attitude toward risk, higher aptitude for creativity, better people skills, empathy, and more. Because women who capitalize on these traits won't need to demand a place at the table; employers will offer it to them--not out of political correctness--but because it makes good business sense. Having been the lone woman at the highest rungs of Wall Street, Krawcheck knows what it takes to succeed as a woman in a man's world. And now she puts her research analyst background to work to reveal irrefutable evidence that companies perform better when they fully engage women; that companies with women leaders serve clients and customers better, have a stronger and more engaged culture, are more innovative, and sustain profits over a longer term. Drawing on this research and on stories from her years at the top echelon of the biggest boy's club in the world, Krawcheck empowers women to elevate themselves and their companies by bringing their true female selves to work"--
Subjects: Motivation (Psychology), Leadership in women, Leadership, Motivation (psychology), Assertiveness (Psychology), Women executiv6es, Businesswomen, Achievement motivation in women