Title: Harvard business review
Subtitle: on management. --
Description: Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice.
Subjects: Management, Addresses, essays, lectures, Finance, Motivation techniques, Marketing, Working conditions, Administration, Prediction, Employer employee relationship, Market research, Production, Management philosophies, Management by objectives, Management development, Decision making, Forecasting, Marketing research, Executives, Training of