Title: Social marketing in the 21st century
First published: 2006
Description: "The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket.
Subjects: Social marketing, Marketing, social aspects
LC classification: HF5414 .A527 2006