Title: Advertising, Sex, and Post-Socialism
Description: The book traces the evolution of gender ideologies in the Balkans, through emancipating women's roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.
Subjects: Advertising, Women, europe, Women, social conditions, Sex in advertising, Socialism, Post-communism, Werbung, Sexualisierung, Frauenbild