Title: Marketing, Principles & Perspectives
Subtitle: Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing)
First published: 1998
Subjects: Marketing, Business & Management, Internet, Sales & marketing, Business & Economics, Business / Economics / Finance, Supplementals & Ancillaries, Business/Economics, Advertising & Promotion, Marketing - General, Business & Economics / Marketing / General, United States
Places: United States
LC classification: HF5415.1 .B4155 1998