Title: The Twenty-First-Century Media Industry
Subtitle: Economic and Managerial Implications in the Age of New Media
Description: The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
Subjects: Mass media, technological aspects, Mass media, economic aspects, Digital media, Mass media, social aspects