Title: Strategies for effective customer education
First published: 1997
Description: Customer education is a key element of your marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. If you're a marketer, trainer, or customer service professional, Strategies for Effective Customer Education is your guide for planning your company's customer education strategy.
Subjects: Consumer education, Customer relations, Consumentenopvoeding, Consumentenvoorlichting, Productontwikkeling
LC classification: TX335 .H53 1997