Title: Creative strategy in advertising
First published: 1981
Subjects: Advertising copy, Advertising layout and typography, Theory of music & musicology, Strategic Planning, Communication, Advertising layout and typogra, Language Arts & Disciplines, Business / Economics / Finance, Textbooks, Media Studies, Language, Industries - Media & Communications Industries, Advertising & Promotion, Business & Economics / Industries / Media & Communications Industries, Business &amp; economics, Advertising & promotion