Title: Agency mania
Description: "The Director of Global Agency Strategy & Management at Mircrosoft Corporation advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.
Subjects: Marketing, Management, Customer relations, Strategic alliances (Business), Marketing, management, Strategic alliances (business), Customer relations, management