Title: Significance
Description: "Signs are critically important in all forms of activity, including business, because they establish what it is to be human. Without signs we could not think, we could not communicate what we think and we could not ensure that we collaborate together in our work, home and leisure. The aim of this book is to explain how and why they are significant"--
Subjects: Social aspects, Technological innovations, Business communication, Management information systems, Signs and symbols