Title: Hospitality marketing management
Description: Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Subjects: Accueil (Tourisme), Business, Food service, Hospitality industry, Marketing, Nonfiction, Restaurants, Services alimentaires, Industries - Hospitality, Travel & Tourism, Business / Economics / Finance, Sales & marketing management, Food Service Management, Cooking, Business/Economics, Business & Economics / Hospitality, Travel & Tourism, Methods - Professional, Study and teaching, Hotel management, Restaurants, marketing, Food service management