Title: Branding for dummies
Description: Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Subjects: Business names, Product management, Branding (Marketing), Advertising, Brand name products