Title: Visionary selling
First published: 1998
Description: Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. This book explains that the best way to sell to a CEO or other top-level executive is to learn to think like one.
Subjects: Selling, Key accounts, Executives
LC classification: HF5438.25 .G47 1998