Title: Starbucks
Description: Follow the history of Starbucks on its journey from one local retail store in Seattle to a global chain of coffeehouses found in more than 47 countries around the world. It's still there -- the original Starbucks -- in Seattle's Pike Place Market, looking much the same as it did when it opened 38 years ago. But now it is just one of the nearly 16,700 Starbucks spread out over 47 countries, operating under one of the most easily recognizable brands in the world today. Starbucks tells the story of how a single retail outlet opened in 1971 became the world's largest chain of coffeehouses, and for that matter, one of the largest franchises of any kind, with over $10 billion in sales in 2008. Starbucks offers readers the opportunity to get to know this extraordinary corporation's leaders, employees, guiding principles, corporate innovations, competitive strategies, setbacks, and future prospects. Along the way, it explores a number of fascinating issues, including the company's pivotal decision to use Arabica beans instead of mass-produced coffee and its efforts to support sustainable coffee farming worldwide. The book also looks at how Starbucks is coping with the global economic downturn, detailing its recent initiatives to reduce costs, offer healthier food, and re-embrace its coffee-centered, customer-based roots. - Publisher.
Subjects: Coffee industry, Organizational effectiveness, Starbucks Coffee Company