Title: Jumpstarting entrepreneurial innovation
Description: Do you consider marketplace disruptions a threat to your organization? Or an opportunity? How can you turn these disruptions into sustainable advantage? Professor Lynda Applegate defines entrepreneurial innovation and outlines the innovation process, from initial idea through product development and long-term sustainability. Using organizations such as Medtronic as an example, Professor Applegate looks at the innovation process and describes how organizations have employed different approaches depending on their position in the new ventures space.
Subjects: Entrepreneurship, New business enterprises