Title: CRM Unplugged
Description: Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Subjects: Business, Nonfiction, Data processing, Management, Customer relations, BUSINESS & ECONOMICS, Customer Relations, Customer relations, management