Title: Handbook of research on effective marketing in contemporary globalism
Description: "This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and productivity"--
Subjects: Marketing, Cross-cultural studies, New products, Consumers, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior