Title: Start something that matters
Description: Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values
Subjects: Social aspects, Marketing, Social entrepreneurship, New York Times bestseller, nyt:hardcover_business_books=2011-10-29, Marketing, social aspects, Entrepreneurship, Social responsibility of business