Title: Product innovation through knowledge management and social media strategies
Description: "This book is an authoritative reference source for scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations, highlighting pertinent theories and techniques for improving communication and ensuring successful product development"--
Subjects: Knowledge management, Management, Technology transfer, New products, Social media, New products, management, Gestion des connaissances, Médias sociaux, Transfert de technologie, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior