Title: Value-based marketing for bottom-line success
First published: 2003
Description: A market-tested process for beating the competition ­­by giving customers the value they wantMarketers get too caught up in selling features and competing on price. Because, when all is said and done, customers buy­­and will pay well for­­value. Value-Based Marketing for Bottom-Line Success details methods for identifying profitable customers, and then reaching those groups by creating and managing a focused marketing strategy based on delivering value at every turn.It’s no secret that customers will almost always act in their own best interests. Value-Based Marketing for Bottom-Line Success helps marketers identify and feed those interests, outlining a value creation and delivery process for competing profitably by:Identifying value expectations of target customersDetermining and communicating the ability to deliver that valueDelivering the value promised
Subjects: Management, Customer services, Consumer satisfaction, Marketing, Business, Nonfiction, Distribution, BUSINESS & ECONOMICS, General, Sales & marketing management, Marketing Management, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Customer Service, Marketing - General, Business & Economics / Marketing / General, Marketing, management
LC classification: HF5415.13 .D378 2003