Title: Deciphering Advertising Art And Architecture New Persuasion Techniques For Sophisticated Consumers
Description: " ... examines the recent history of the persuasion techniques employed by advertisers and architects and suggests that we have now entered a new age; an age in which the old techniques have been superseded by subtler and perhaps darker ones.: -- Back cover.
Subjects: Norway, description and travel, Commercial art, Advertising--psychological aspects, Advertising campaigns--psychological aspects, Stores, retail--design, Consumer behavior, Nc997 .c35 2010, Advertising, Psychological aspects, Advertising campaigns, Retail Stores, Design