Title: The product manager's desk reference
Description: Steven Haines is the founder and presidentof Sequent Learning Networks, a trainingand advisory services firm with an internationalclientele, based in New York City. Hehas over twenty-five years of corporate experiencein finance, marketing, and productmanagement. Haines honed his craft inindustries as diverse as wholesale industrialproducts, intimate apparel, medical products,communications, and software & technology,holding leadership roles at AT&T andOracle. Further, he spent twelve years as anadjunct professor at Rutgers University'sbusiness school. He holds an undergraduatedegree in Management Science with aminor in Organizational Behavior fromBinghamton University and an MBA inCorporate Financial Management from theLubin School of Business at Pace University.
Subjects: Business, Nonfiction, Project management, Product management, Handbooks, manuals, Marketing, Product differentiation, Business forecasting, New products