Title: Handbook of research on global diffusion of broadband data transmission
Description: "This book explores broadband adoption and the digital divide through a global perspective, it provides research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. From over 100 noted experts in nearly 30 countries, this work allows policy makers, Internet service providers, and others to gain multicultural insight into what factors influence consumers' decisions to adopt broadband"--Provided by publisher.
Subjects: Internet service providers, Social aspects, Internet users, Globalization, Consumer behavior, Attitudes, Broadband communication systems, Digital divide, Internet, social aspects, Internet industry