Title: Tribal knowledge
First published: 2006
Description: Longtime Starbucks marketer John Moore shares untold, behind-the-scenes stories of the processes, the programs, and the products that have made Starbucks a remarkable business success.
Subjects: Coffee, Starbucks Coffee Company, Marketing, Coffee industry, Corporate culture, Organizational effectiveness
Places: United States
LC classification: HD9199.U52 S736 2006