Title: How to Win Campaigns
Subjects: Political campaigns, Social action, Marketing, Persuasion (psychology), Communication in social action, Social marketing, Persuasion (Psychology), Publicity, Advertising, Action sociale, Communication dans l'action sociale, Marketing social, Publicité, BUSINESS & ECONOMICS, Advertising & Promotion, Communication de masse, Propagande, Psychologie sociale, Kommunikation, Informationskampanjer, Reklam, Övertalning