Title: Shiny objects marketing
First published: 2009
Description: "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."  --Michael Purcell, Senior Vice President, Product Development, Global Cash Card   "Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."  --Catherine Monson, President, PIP Printing   "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."  --Marc Anthony, President, Black Dot Wireless   "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."  --Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management
Subjects: Business, Marketing, Nonfiction, Product management, Psychological aspects, Psychological aspects of Marketing
LC classification: HF5415 .L23 2009