Title: What Sticks
First published: 2006
Subjects: Marketing, Advertising, Industries - Media & Communications Industries, Business & Economics, Business / Economics / Finance, Business/Economics, Advertising & Promotion, Marketing - Multilevel, Business & Economics / Advertising & Promotion, Business & Economics / Industries / Media & Communications Industries, Publicité, Gestion, Taux de rendement
LC classification: HF5415 .B666 2006