Title: Focus groups as qualitative research
First published: 1988
Description: "Focus Groups as Qualitative Research describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research and with an annotated list of suggested readings."--Publisher description
Subjects: Focused group interviewing, Research, Methodology, open_syllabus_project, Social sciences, Recherche, Forschungsmethode, Qualitative Research, Entretiens focalisés, Gruppeninterview, Groepsinterviews, Sciences sociales, Focus groups, Themenzentrierte Interaktion, Méthodologie, Dynamique des Groupes, Kwalitatieve methoden, Entretiens centrés, Entretiens (Sociologie), Gruppe, Sociology, research, Interviews as Topic
LC classification: H61.28 .M67 1988