Title: Movie marketing
First published: 1997
Description: "Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) responsible for developing and implementing these strategies." "Movie Marketing also includes chapters on merchandising and promotions and creating trailers."--BOOK JACKET.
Subjects: Motion pictures, Marketing, Distribution
LC classification: PN1995.9.M29 L85 1997