Title: The dog merchants
Description: Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments.
Subjects: Dog industry, Dog rescue, Dog breeders, Pet shops, Dog breeds, Dogs, breeding, Animal industry