Title: The King of Madison Avenue
Subtitle: David Ogilvy and the making of modern advertising
First published: 2009
Description: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Subjects: History, Advertising agencies, Advertising, Biography, Advertising executives, Business enterprises, great britain
Places: United States
People: David Ogilvy (1911-1999)
Time periods: 20th century
LC classification: HF5810.O34 A3 2009