Title: How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It
First published: January 7, 2003
Description: This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
Subjects: Business, Nonfiction, Design, Marketing, Industrial design, Design (discipline), TECHNOLOGY & ENGINEERING, Industrial Design, Product