Title: Startup
First published: 1995
Description: Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea.

Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.
Subjects: Case studies, Computer industry, Entrepreneurship, GO Corporation, History, Pen-based computers, Microelectronics industry, california, santa clara valley (santa clara county), Kaplan, jerry, Historygo corporation, Computer industry--california--santa clara county, Entrepreneurship--case studies, Entrepreneurship--united states--case studies, Pen-based computers--history, Hd9696.c64 g615 1995, 338.7/6100416
Places: California, Santa Clara Valley (Santa Clara County), United States
People: Jerry Kaplan
LC classification: HD9696.C64 G615 1995