Title: A Handbook of qualitative methodologies for mass communication research
Description: This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Subjects: Methodology, Research, Social sciences, Mass media, Humanities, Médias, Recherche, Méthodologie, SOCIAL SCIENCE, Media Studies, Communicatiewetenschap, Kwalitatieve methoden, Massmedia, Forskning, Metodik