Reading list: What Does MMP Mean in Marketing or Product Measurement?
MMP (Minimum Marketable Product) refers to the first version of a product that is ready to be marketed and sold to real customers. In marketing and product measurement, MMP focuses on delivering enough value so users are willing to adopt, pay for, and recommend the product. Unlike early testing stages, MMP represents a product that meets basic customer expectations and can generate measurable business results.

From a marketing point of view, MMP is the stage where branding, pricing, positioning, and customer communication start to matter. The product is stable, usable, and supported well enough to be promoted through campaigns, ads, and sales channels. In product measurement, MMP helps track real-world metrics such as user adoption, conversions, retention, and revenue.

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