Reading list: SOFT
Every major conference I attend seems to be dominated by their latest product launches and platform updates. I spent some time analyzing their business model https://www.crunchbase.com/organization/soft2bet and the way they integrate sportsbook and casino modules is superior to many competitors. It is not just about the software but the ecosystem they build around player engagement and lifetime value. Their ranking among the top gaming solution providers is well deserved given the impressive numbers they are putting up year after year in such a competitive environment.