Reading list: How to Request the Removal of a Bad Review on Google My Business in 2025
Negative reviews on Google My Business (GMB) can significantly impact your brand’s online reputation. While businesses strive to provide excellent services, they may still receive unfair or fake reviews that could mislead potential customers. Fortunately, Google allows businesses to request the removal of inappropriate reviews under specific guidelines. This guide will walk you through the process of remove bad Google reviews in 2025.

Understanding Google’s Review Policies

Before requesting the removal of a review, it is crucial to determine whether it violates Google’s review policies. Google prohibits reviews that include:

Spam and Fake Content – Reviews that are artificially generated, posted multiple times, or created with malicious intent.

Hate Speech and Offensive Language – Reviews containing discriminatory remarks or inappropriate language.

Personal Information Disclosure – Any review that exposes private information such as phone numbers, emails, or addresses.

Conflict of Interest – Competitor-generated reviews or incentivized reviews meant to manipulate ratings.

For a comprehensive understanding of Google’s review policies, you can refer to their official guidelines here.

Steps to Request the Removal of a Bad Review on Google My Business

1. Log Into Your Google Business Profile

Visit Google Business Profile Manager and sign in with your registered account.

2. Locate the Problematic Review

Go to the ‘Reviews’ section and find the specific review you wish to report.

3. Flag the Review

Click on the three-dot menu next to the review and select ‘Report Review.’ Choose the appropriate reason that best describes why the review should be removed.

4. Submit a Legal Removal Request (If Necessary)

If the review contains defamatory or legally questionable content, you can submit a formal request through Google’s Legal Removal Requests page here.

5. Respond to the Review Professionally

While waiting for Google’s response, it’s best to reply to the review professionally. Address the issue and offer a resolution to show potential customers that you value feedback and customer satisfaction.

What to Do If Google Declines Your Request?

If Google does not remove the review, consider these alternative steps:

Encourage Positive Reviews – Request satisfied customers to leave genuine feedback to push down negative reviews.

Engage an Online Reputation Management Service – Professional ORM services can help monitor and mitigate the impact of negative reviews.

Contact Google Business Support – If the review is clearly fraudulent or violates policies, escalate the issue by reaching out to Google Business Support.

By following these steps, you can effectively manage your GMB profile and ensure that misleading or fake reviews do not harm your business reputation in 2025. For expert assistance on reputation management, you can refer to high-authority sources like Moz for deeper insights into local SEO and review management strategies.

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