Reading list: When and How to Request Google to Remove a Review
Online reviews play a critical role in shaping your business reputation. Positive reviews can boost customer trust and visibility, while negative or fake ones can harm your credibility and search rankings. That’s why knowing when and how to request Google to remove a review is essential for maintaining a healthy digital presence.

When Should You Request Google to Remove a Review?

Not every negative review is removable, and Google won't delete reviews simply because you disagree with them. However, there are specific situations where you can legitimately flag and request the removal of a review:

1. Violation of Google’s Review Policies

Google has clear content guidelines that govern what can be posted. You can request removal if a review contains:

Hate speech or offensive language

Fake engagement or spam

Off-topic content unrelated to the experience

Conflict of interest (e.g., reviews from current/former employees or competitors)

Personal attacks, threats, or harassment

Promotional or sales content

For a detailed breakdown of what Google allows and prohibits, refer to Google's official Prohibited & Restricted Content policies — a high-authority resource every business should be familiar with.

2. Fake Reviews or Malicious Campaigns

If your business experiences a sudden surge in negative reviews that seem orchestrated or come from suspicious profiles, it may be the result of a spam attack or competitor sabotage. In such cases, acting fast and requesting removal becomes crucial.

3. Incorrect Location or Business

Sometimes, users leave reviews for the wrong business or location. If a review clearly does not relate to your services or team, it qualifies for removal under Google’s “off-topic” guideline.

How to Request Google to Remove a Review

If a review falls into any of the above categories, here’s how you can formally request Google to take action:

Step 1: Log Into Your Google Business Profile

Visit Google Business Profile Manager and sign in using your business account credentials.

Step 2: Locate the Problematic Review

Navigate to the "Reviews" section in your business profile and find the review you want to challenge.

Step 3: Flag the Review

Click the three-dot menu next to the review and select “Report Review” or “Flag as inappropriate.”

Google will present a list of reasons—choose the one that best matches your concern.

Step 4: Use the Review Removal Tool

Google also provides a dedicated Review Removal Tool to track the progress of your request and get real-time status updates.

Step 5: Submit a Legal Removal Request (if applicable)

If the review is defamatory, includes false legal claims, or violates your intellectual property, you can go a step further by submitting a legal removal request through Google’s Legal Help Center.

What to Do While You Wait

Once you flag a review, it might take days or even weeks for Google to investigate and respond. In the meantime:

Respond to the review professionally to show others that you're proactive and customer-focused.

Encourage happy customers to leave honest, positive reviews to dilute the impact of the harmful one.

Monitor your profile regularly to catch and manage new reviews quickly.

Also, if you’re looking for long-term control over your online presence, consider using tools or services that specialize in reputation management and review monitoring.

Good Point

By understanding the proper conditions and process to delete review on Google, businesses can protect their integrity while staying compliant with Google's guidelines. Remember, not every bad review is removable—but the right strategy ensures you're addressing the ones that truly don't belong.