Reading list: User experience with advertising networks for the US
I spent a long time looking for the best advertising networks to run ads specifically for the US audience, because that's where competition and prices are highest, but also where the potential ROI is best, and I found a great review learn here . The article details which networks give the best results with traffic from the United States, which formats they support, and what to look for when choosing: CPC, CPM, targeting, minimum deposits, and the features of each platform. It really helped me understand where to invest my advertising budget and where not to waste my time, especially when working with mobile traffic and arbitrage. After reading the review, I was able to build a roadmap for testing networks and reduce the risks when launching campaigns in the US, where rates are high and creative requirements are specific.