Reading list: How Professionals Handle Google's Constant Algorithm Updates
Just when you think you have a handle on your website's SEO, Google changes the rules. The search engine's algorithm—the formula it uses to rank pages—is updated hundreds of times per year. Most are small, but several "core updates" a year can completely shake up the search results. For a business owner, this constant change is impossible to track. For a professional, it is a core part of the job. This is a primary reason to hire an expert team like Randle Media.

A business owner running their own SEO might be using tactics that became outdated six months ago. They are building a strategy on a foundation that is no longer stable. When a core update hits, their site might suddenly lose visibility, and they will have no idea why. This is a reactive and dangerous position to be in. A professional agency, however, is proactive. They are partD of the industry, monitoring news, and analyzing the impact of these updates as they happen.

When an update is announced, a professional team knows what to look for. They will analyze their clients' sites to see if they were affected and will already have a plan to adapt. This might mean shifting content strategy to focus more on user experience, or building a different kind of authority signal. This is a key value proposition of hiring an **[SEO Company In New Jersey](https://www.randlemedia.com/seo-company-nj)**. You are insulated from these shocks. You have a partner whose job it is to worry about the technical details so you can focus on running your business.

Do not let your business be at the mercy of an algorithm you cannot control. A professional agency provides the stability and adaptability you need to thrive.

To partner with a team that stays ahead of Google's changes, contact Randle Media.