Reading list: How to Remove a Trustpilot Review That Violates Guidelines
Trustpilot is one of the most influential customer review platforms used by businesses and consumers across the globe. While it plays a vital role in building trust, it can sometimes host reviews that are fake, misleading, or violate its community guidelines. If you’re a business owner who has come across such a review, understanding how to remove Trustpilot review content that breaches the rules is essential for protecting your online reputation.

Step 1: Identify If the Review Violates Trustpilot Guidelines

The first step is to determine whether the review genuinely violates Trustpilot’s Content Integrity Guidelines. Trustpilot has strict policies in place to ensure the quality and authenticity of reviews.

Common violations include:

Fake reviews: Posted by users who have no actual experience with the business.

Inappropriate language or threats: Reviews that include abusive, hateful, or threatening content.

Conflicts of interest: Reviews posted by current or former employees, business owners themselves, or competitors.

Personal information: Including names, phone numbers, or other sensitive data.

Off-topic reviews: Comments unrelated to the reviewer’s experience with the product or service.

Only if the review violates these policies can you take steps to request removal.

Step 2: Flag the Review from Your Business Account

If you believe a review violates Trustpilot’s policies, you can flag it directly from your Trustpilot Business account. Here’s how:

Login to your Trustpilot Business account.

Navigate to "Manage Reviews".

Click on the three-dot menu next to the offending review.

Choose “Report” and select the reason it breaches guidelines.

Once flagged, Trustpilot’s Content Integrity Team will review the report and make a decision. This typically takes a few business days.

It’s important to use this feature responsibly. Repeatedly flagging legitimate reviews can result in penalties to your account.

Step 3: Communicate with the Reviewer (Optional)

If a review is borderline or contains factual misunderstandings, it’s often a good idea to reach out to the reviewer through Trustpilot’s internal messaging system. Politely ask for clarification or offer to resolve their concern. In many cases, a reviewer may agree to edit or remove their review voluntarily once the issue is resolved.

Remember to always maintain a professional and non-confrontational tone. Your response is public, and how you handle criticism says a lot about your brand.

Step 4: Contact Trustpilot Support (for Serious Issues)

If you suspect a coordinated attack, review bombing, or a severe breach of policy (like defamatory language or impersonation), you can escalate the issue to Trustpilot’s Content Integrity Team via their help center or direct support. Be ready to provide evidence to support your claim.

Though rare, in some cases, Trustpilot may temporarily hide or permanently delete reviews if their investigation confirms the violation.

Step 5: Prevent Future Violations

Here are a few proactive measures to prevent problematic reviews:

Encourage verified customers to leave genuine feedback.

Monitor your profile regularly using alerts or review monitoring tools.

Use Trustpilot’s review invitation tools to ensure balanced representation.

Educate your team to handle customer concerns early — before they escalate into negative reviews.

These efforts can go a long way in building a strong and trustworthy online presence.

Good Point:

Removing a review that violates Trustpilot's guidelines is not just about protecting your brand — it’s about ensuring that genuine feedback stands out. By learning how to remove Trustpilot review content that doesn't align with the rules, you make space for honest voices to be heard and create a more trustworthy environment for future customers.