Reading list: How to Dispute a Google Review and Get It Removed in 2025
Google reviews play a crucial role in shaping a business’s online reputation. While positive reviews can build trust, negative or fake reviews can harm credibility. Fortunately, Google provides a process for disputing and removing inappropriate reviews. In this guide, we’ll walk you through the steps to dispute a Google review and increase your chances of getting it removed.

Understanding Google’s Review Policy

Before disputing a review, familiarize yourself with Google’s review policies. Google removes reviews that violate its guidelines, including:

Spam and Fake Content – Reviews generated by bots or multiple accounts.

Offensive or Inappropriate Content – Hate speech, harassment, or explicit material.

Conflict of Interest – Reviews from competitors or ex-employees.

Irrelevant Reviews – Feedback that doesn’t relate to your business.

If a review falls under any of these violations, you have a strong case for disputing it.

Steps to Dispute a Google Review

1. Flag the Review on Google Maps or Search

Open Google Maps or Google Search and locate your business.

Navigate to the “Reviews” section.

Find the review you want to dispute and click the three-dot menu.

Select “Report review” and choose the reason that best applies.

Submit your request and wait for Google’s response.

2. Use Google Business Profile to Dispute

Sign in to your Google Business Profile (formerly Google My Business).

Go to the Reviews tab.

Locate the problematic review and click the flag icon.

Select the appropriate reason and submit your dispute.

Google typically reviews flagged content within a few days, but response times can vary.

What to Do If Google Doesn’t Remove the Review

If Google denies your removal request, consider these additional steps:

3. Contact Google Support

If your initial dispute is unsuccessful, contact Google Business Support:

Go to the Google Business Profile Help Center

Click “Contact Us” and describe your issue.

Provide evidence, such as screenshots or proof of fake activity.

4. Seek Legal Action for Defamatory Reviews

If a review contains false and damaging statements, you may have legal options. Google sometimes removes reviews flagged for defamation if legal action is involved. Consult a lawyer to explore your options.

5. Encourage Positive Reviews to Offset the Negative One

While disputing a review, focus on generating authentic positive reviews from satisfied customers. This helps drown out negative content and improves your overall rating.

How to Respond to Bad Reviews on Google

While waiting for Google’s decision, respond professionally to the negative review. A well-crafted response can mitigate the damage and show prospective customers your commitment to resolving issues. Here are a few key tips:

Stay Professional – Avoid emotional reactions, and keep your response polite.

Acknowledge the Issue – Show empathy and understanding.

Offer a Solution – If the complaint is genuine, offer to resolve it.

Take the Conversation Offline – Provide contact details for further discussion.

For a detailed guide on responding effectively, check out Search Engine Journal’s advice.

By following these steps, you can protect your business reputation and ensure that false or harmful reviews do not mislead potential customers. Focus on maintaining transparency, providing excellent service, and addressing reviews strategically to maintain a strong online presence.

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