Reading list: What brings better leads: traffic or visibility to buyers?
For manufacturing businesses, visibility to the right buyers brings better leads than high traffic. Large traffic numbers often include users with no buying intent, which results in low-quality enquiries.
With digital marketing for manufacturers, the focus is on reaching decision-makers such as buyers, procurement managers, and distributors at the right time. This is achieved through SEO for manufacturers, where keywords are selected based on buyer intent, not just search volume.
When a manufacturer ranks for relevant industry-specific searches, the traffic may be lower, but the chances of enquiries and conversions are much higher.
Conclusion
High traffic builds awareness, but buyer-focused visibility through SEO for manufacturers delivers better and more relevant leads. This makes digital marketing for manufacturers more effective when it prioritizes quality visibility over quantity of traffic.
https://b2bonemart.com/marketing-guide-for-manufacturers/