Wireless Rules
Subtitle: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere
Publisher: McGraw-Hill Companies; McGraw-Hill
Published: July 6, 2001
Language: eng
Format: Hardcover
Number of pages: 330
ISBN-13: 9780071374378
Subjects: Business & Management; Communications engineering / telecommunications; Internet; Sales & marketing; Cellular Communication Technology; Technology; Business / Economics / Finance; Science/Mathematics; Customer Service; E-Commerce - General; Marketing - General; Telemarketing; Engineering - Electrical & Electronic; Telecommunications; Internet marketing; Marketing
First sentence: On Monday morning, as Linda Collins is commuting to her New York City office, she worries about the dress she ordered the previous night from the Neiman Marcus catalog.