Marketing in three eras
Subtitle: proceedings of the Third Conference on Historical Research in Marketing
By: co-sponsored by Michigan State University and the Academy of Marketing Science, held at the Kellogg Center for Lifelong Education, MSU, April 23-26, 1987 ; edited by Terence Nevett, Stanley C. Hollander.
Contributors: Nevett, T. R.; Hollander, Stanley C., 1919-; Michigan. State University, East Lansing.; Academy of Marketing Science.
Publisher: Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University
Published: 1987
Place of publication: East Lansing, MI
Language: eng
Number of pages: 332
Subjects: Marketing -- History -- Congresses.
Notes: Includes bibliographies.