Introduction to marketing management
Subtitle: text and cases
By: Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
Contributors: Scott, James Dacon.; Warshaw, Martin R.
Edition: 4th ed.
Publisher: R.D. Irwin
Published: 1981
Place of publication: Homewood, Ill
Language: eng
Number of pages: 874
Subjects: Marketing -- Management; Marketing -- Management -- Case studies
Genres: Case studies.
Notes: Includes indexes.