Value Creation and Branding in Television's Digital Age
Publisher: Quorum Books
Published: August 30, 1999
Language: eng
Format: Hardcover
Number of pages: 232
ISBN-13: 9781567202724
Subjects: Budgeting & financial management; Radio & television industry; Sales & marketing; Forecasting; Advertising By Broadcast Media; Business & Economics; Business / Economics / Finance; Television supplies industry; Business/Economics; Television - General; Industries - General; Television & Video; Business & Economics / Marketing / General; Advertising & Promotion; Digital television
First sentence: The story of how television programming evolved from its Golden Age origins of Milton Berle in the living room to its post-MTV pastiche is a familiar one.