The One-Day Marketing Plan
Edition: 2nd edition
Publisher: McGraw-Hill Companies
Published: December 1, 1998
Language: eng
Format: Paperback
Number of pages: 344
ISBN-13: 9780844212838
Subjects: Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Strategic planning; Management; Marketing
First sentence: MARKETING IS A BROAD-BASED DISCIPLINE in which multiple decisions must be made.