Hooked
Subtitle: how to build habit-forming products
By: Nir Eyal with Ryan Hoover
Contributors: Hoover, Ryan, author
Publisher: Portfolio/Penguin
Published: 2014
Language: eng
Number of pages: 242
ISBN-13: 9781591847786
Subjects: Consumer behavior; New products; Consumers' preferences
Description: Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. -- from dust jacket.
Notes: Includes bibliographical references (pages 225-242).
Table of contents: title: The habit zone; title: Trigger; title: Action; title: Variable reward; title: Investment; title: What are you going to do with this?; title: Case study : the bible app; title: Habit testing and where to look for habit-forming opportunities.