International marketing
Subtitle: principles, practices & marketing facts
By: Ch. Bhaskar
Publisher: MD Publications Pvt. Ltd.
Published: 2008
Place of publication: New Delhi
Language: eng
Number of pages: 336
ISBN-13: 9788175331037
Subjects: Export marketing
Notes: Includes bibliographical references (pages 325-330) and index.
Table of contents: title: 1.; title: International Marketing: Framework and Organisation -- -- 2.; title: International Marketing: Home Pages to Websites and Portals -- -- 3.; title: Competing and Winning in a Global Marketplace -- -- 4.; title: International Channels of Distribution -- -- 5.; title: European Marketing in International Region -- -- 6.; title: International Marketing Discipline: Quantitative Foundations -- -- 7.; title: Support of International Marketing through Government Relations -- -- 8.; title: International Marketing in Retrospect and Prospect -- -- 9.; title: Advertising Decisions and strategies in International Marketing -- -- 10.; title: Marketing Planning and Programming -- -- 11.; title: Functioning of Marketing Intelligence System -- -- 12.; title: B-to-B Marketing in International Technologies.