The story of Mattel, Inc.
Subtitle: fifty years of innovation
By: John W. Amerman.
Contributors: Newcomen Society of the United States.
Series: Newcomen publication -- no. 1454
Publisher: Newcomen Society of the United States
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 20
Subjects: Mattel, Inc. -- History.; Toy industry -- United States -- Case studies.