Mercadeo para banqueros
Subtitle: dirección estratégica en tarjetas de crédito
By: Ricardo Gutiérrez, Roberto Emilio Etcheverry.
Contributors: Etcheverry, Roberto Emilio.
Series: Biboteca FELABAN
Publisher: FELABAN
Published: 1992
Place of publication: Santafé de Bogotá, Colombia
Language: spa
Number of pages: 224
Subjects: Bank credit cards.; Bank marketing.
Notes: Includes bibliographical references.