use of pledges to build and sustain commitment in distribution channels
By: Erin Anderson, Barton Weitz.
Contributors: Weitz, Barton A.; European Institute for Advanced Studies in Management.
Series: Working papers (European Institute for Advanced Studies in Management) -- no.91-16
Publisher: European Institute for Advanced Studies in Management
Published: 1991
Place of publication: Brussels
Language: eng
Number of pages: 33
Subjects: Marketing channels.; Distributors (Commerce); Physical distribution of goods.; Business networks.
Notes: Includes bibliography (p31-32).