Creating Passion Brands
Subtitle: Getting to the Heart of Branding
Publisher: Kogan Page
Published: July 1, 2005
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780749443702
Subjects: Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Advertising & Promotion; Marketing - Research; Branding (Marketing); Business & Economics / Advertising & Promotion; Business & Economics/Marketing - General; Business & Economics/Marketing - Research; Brand name products
First sentence: Consumer understanding is so much part of marketing today that it is hard to imagine a time when it wasn't.
Description: "Creating Passionbrands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different."--Jacket.