Rolling out new products across international markets
Subtitle: causes of delays
By: by George M. Chryssochoidis.
Publisher: Palgrave Macmillan
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 249
Subjects: New products -- Management -- Mathematical models; Time to market (New products) -- Mathematical models; Product management -- Mathematical models; Export marketing -- Mathematical models
Notes: Includes bibliographical references and index.