Cases in consumer behavior
By: F. Stewart Debruicker, John A. Quelch, Scott Ward.
Contributors: Quelch, John A.; Ward, Scott, 1942-
Edition: 2nd ed.
Publisher: Prentice-Hall
Published: 1986
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 345
Subjects: Consumers -- Case studies.; Marketing research -- Case studies.; Motivation research (Marketing) -- Case studies.
Notes: Includes bibliographical references.