L'affectif dans les comportements d'achat et de consommation
By: Christian Derbaix, Marc Filser
Contributors: Filser, Marc
Series: Collection Gestion
Publisher: Economica
Published: 2011
Place of publication: Paris
Language: fre
Number of pages: 212
ISBN-13: 9782717859843
Subjects: Consumer behavior; Market segmentation; Target marketing
Notes: Includes bibliographical references (p. [179]-203) and index.