Persuasive messages
Subtitle: the process of influence
By: William L. Benoit and Pamela J. Benoit.
Contributors: Benoit, Pamela J., 1954-
Publisher: Blackwell Pub.
Published: 2008
Place of publication: Malden, MA
Language: eng
ISBN-13: 9781405158206; 9781405158213
Subjects: Persuasion (Rhetoric); Persuasion (Psychology); Social influence; Attitude change
Notes: Includes bibliographical references and index.
Table of contents: title: The importance of persuasion; title: The cognitive approach to persuasion; title: The source of persuasive messages : credibility; title: Ethical concerns; title: Purpose and audience; title: Organization : structuring the message; title: Substance : support for your ideas; title: Symbols and style; title: Hostile, apathetic, motivated, and multiple audiences; title: Consistency theories of attitude change; title: Social judgment/involvement theory; title: Theory of reasoned action; title: Critical consumers of persuasive messages; title: Persuasion in advertising; title: Persuasion in political campaigns.