Renovate Before You Innovate
Subtitle: Why Doing the New Thing Might Not Be the Right Thing
Contributors: Armin A. Brott (Contributor)
Publisher: Portfolio Hardcover
Published: October 4, 2004
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781591840541
Subjects: Marketing - General; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / General; Mail Order; Market segmentation