The Mirage of Global Markets
Subtitle: How Globalizing Companies Can Succeed as Markets Localize
Edition: 1st edition
Publisher: FT Press
Published: August 16, 2003
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780130470669
Subjects: Sales & marketing management; International economic integration; Globalization; International Marketing; Product Management; Marketing - General; Business & Economics; Business / Economics / Finance; International economic integra; Business/Economics; International business enterprises; Economics - Comparative; Economics - Theory; Business & Economics / Marketing / International; Marketing; Export marketing; International business enterpr
First sentence: This chapter has two objectives.