Advantage
Subtitle: business competition in the new normal
By: by Bill Burnett
Publisher: B. Burnett
Published: 2009
Place of publication: Charleston, SC
Language: eng
Number of pages: 237
ISBN-13: 9781439267592
Subjects: Management; Competition
Description: "To achieve and hold the competitive advantage today you must repeatedly solve your customers' problems better than your competition. This requires accurately defining their problems and inventing new knowledge-based solutions that cannot be easily copied. You'll see how to break through outdated mindsets to create a work environment that allows even seemingly "crazy" solutions to prove themselves and flourish. This approach to innovation is one that will ensure your company is prospering long after others have folded up their tents and faded away. Advantage: Business Competition in the "New Normal," by author and thought leader Bill Burnett, is about CEOs learning to build trust and empower their workforce, and linking their employees work to their sense of self and their drive to make the world a better place. Advantage presents the formula that enables companies to dominate their industries. With a wealth of examples and real-life stories, Advantage illustrates the paradigm shift required to thrive in the "new normal."--Publisher description.
Notes: Includes bibliographical references (pages 229-233) and index.