Comunicação mercadológica em tempo de incertezas
By: Daniel dos Santos Galindo.
Publisher: Icone Editora
Published: 1986
Place of publication: S. Paulo-SP
Language: por
Number of pages: 167
Subjects: Marketing -- Brazil.; Advertising -- Brazil.
Notes: Bibliography: p. 165-167.
Originally presented as the author's thesis (mestrado)--Instituto Metodista de Ensino Superior.