La moderna investigacio n de mercados
By: [traduccio n de Luis Guereca Tosantos].
Edition: 2a. ed.
Publisher: Ediciones Rialp
Published: 1962
Place of publication: Madrid
Language: spa
Notes: First ed. published: 1960.

Translation from the English edition entitled 'Modern Market Research', London: Crosby Lockwood & Son, 1956.