The Dartnell marketing manager's handbook
By: Sidney J. Levy, George R. Frerichs, Howard L. Gordon, editors.
Contributors: Levy, Sidney J., 1921-; Frerichs, George R.; Gordon, Howard L.
Edition: 3rd ed.
Publisher: Dartnell Corp.
Published: 1994
Place of publication: Chicago, IL
Language: eng
Number of pages: 1432
Subjects: Marketing -- Management -- Handbooks, manuals, etc; Marketing -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Other titles: Marketing manager's handbook.
Notes: Includes bibliographical references and index.
Title on spine: Marketing manager's handbook.