Bottom Line Competitive Intelligence
Publisher: Quorum Books
Published: September 30, 2002
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9791567205052
Subjects: Business competition; Business strategy; Management & management techniques; Management - General; Business intelligence; Business & Economics; Business / Economics / Finance; Business/Economics; Organizational Behavior; Leadership; Marketing - General; Business & Economics / Management
First sentence: "Competitive Intelligence involves the use of public sources to develop data on competition, competitors, and the market environment."
Description: "Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance."--BOOK JACKET.