Persuasion in society
By: Herbert W. Simons, Jean Jones
Contributors: Jones, Jean
Edition: 2nd ed.
Publisher: Routledge
Published: 2011
Place of publication: New York, NY
Language: eng
Number of pages: 584
ISBN-13: 9780415965132; 9780415965149; 9780203933039
Table of contents: title: Understanding persuasion; title: The study of persuasion; title: The psychology of persuasion : basic concepts and principles; title: Persuasion broadly considered; title: The coactive approach; title: Coactive persuasion; title: Resources of communication; title: Framing and reframing: the coactive approach; title: Cognitive shorthands; title: Reasoning and evidence; title: Context for persuasion; title: Going public : delivering a presentation that persuades; title: Persuasive campaigns.