Marketing management
Subtitle: analysis, planning, and control
By: Philip Kotler, Ronald E. Turner.
Contributors: Turner, Ronald E., 1931- joint author.
Edition: Canadian 3d ed.
Publisher: Prentice-Hall of Canada
Published: 1979
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 517
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.