National survey of consumer reactions to direct-to-consumer advertising.
Contributors: Princeton Survey Research Associates.
Publisher: Prevention
Published: 1998
Place of publication: Emmaus, PA
Language: eng
Number of pages: 30
Subjects: Advertising -- Drugs -- United States -- Public opinion.; Pharmaceutical industry -- United States -- Public opinion.; Consumers -- United States -- Attitudes.; Communication in pharmacy -- United States.
Other titles: Consumer reactions to direct-to-consumer advertising; Prevention (Emmaus, Pa.)
Notes: "Developed with technical assistance from the United States Food and Drug Administration's Division of Drug Marketing, Advertising and Communications"--P. 2.
Survey data comes from telephone interviews with a nationally representative sample of 1,200 adults age 18 or older living in telephone households in the continental U.S. Princeton Survey Research Associates conducted the interviews during Mar. 28-Apr. 30, 1998.
"Study builds on findings from Navigating the medication marketplace: how consumers choose, conducted in 1997 by Prevention Magazine in collaboration with the American Pharmaceutical Association"--P. 2.
Table of contents: title: Self-care in America & public opinion of DTC advertising; title: Awareness of DTC advertising: are consumers getting the message?; title: Assessing DTC advertising: are consumers getting the information they need?; title: Efficacy of DTC: does advertising = scrips?; title: DTC advertising and patient compliance with drug therapies; title: Are consumers informed about prescription medicine?; title: Methodology.