The role and organization of marketing research
Subtitle: a survey
By: by Lewis W. Forman and Earl L. Bailey.
Contributors: Bailey, Earl L., 1924- joint author.; National Industrial Conference Board.
Series: Experiences in marketing management,; no. 20
Publisher: The Conference Board
Published: 1969
Place of publication: [New York]
Language: eng
Number of pages: 65
Subjects: Marketing research.
Notes: "A survey by the Conference Board."