Stopwatch marketing
Subtitle: take charge of the time when your customer decides to buy
By: John Rosen and AnnaMaria Turano.
Contributors: Turano, AnnaMaria.
Publisher: Portfolio
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9781591841944
Subjects: Marketing -- Management; Consumer behavior; Consumers' preferences; Product management
Notes: Includes bibliographical references and index.
Table of contents: title: The problem; title: The solution; title: Impatient shopping; title: Recreational shopping; title: Reluctant shopping; title: Painstaking shopping; title: Discovery : identifying the selling quadrant; title: Web analytics : timing your stopwatch; title: Distribution : allocating your marketing resources; title: Activation : creating, refining, and executing your stopwatch strategy.