Cases in promotional strategy
By: [by] James F. Engel, W. Wayne Talarzyk [and] Carl M. Larson.
Contributors: Talarzyk, W. Wayne, joint author.; Larson, Carl M., 1916- joint author.
Publisher: Irwin
Published: 1971
Place of publication: Homewood, Ill
Language: eng
Number of pages: 382
Subjects: Marketing -- Case studies.; Advertising -- Case studies.