An audience flow model of television viewing behavior
By: Roland T. Rust, Mark I. Alpert.
Contributors: Alpert, Mark I.
Series: Working paper / Graduate School of Business, the University of Texas at Austin ;; 81-7; Working paper (University of Texas at Austin. Graduate School of Business) ;; 81-7.
Publisher: Graduate School of Business, the University of Texas at Austin; Distributed by Bureau of Business Research, the University of Texas at Austin
Published: 1981
Place of publication: Austin, Tex
Language: eng
Number of pages: 11
Subjects: Television viewers -- Mathematical models.; Television programs -- Rating -- Mathematical models.
Notes: Bibliography: p. [12]-[13]
"April 1981."