Strategien von TV-Unternehmen in konvergierenden Märkten
Subtitle: Optionen und ihre Bewertung
By: Georg Ramme
Edition: 1. Aufl.
Series: Schriften zur Medienwirtschaft und zum Medienmanagement -- Bd. 11
Publisher: Nomos
Published: 2005
Place of publication: Baden-Baden
Language: ger
Number of pages: 265
ISBN-13: 9783832914400
Subjects: Television broadcasting; Economic aspects; Mass media; Strategic planning
Notes: Originally presented as the author's thesis (doctoral)--Universität Potsdam, 2004.

Includes bibliographical references (p. 249-264).