The Power of Corporate Communication 
Subtitle: Crafting the Voice and Image of Your Business
Edition: 1 edition
Publisher: McGraw-Hill
Published: June 7, 2002
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071379496
Subjects: Business communication & presentation; Public relations; Communication in management; Communication In Business; Business & Economics; Business / Economics / Finance; Leadership; Business/Economics; Corporations; Communication in organizations; Business Communication - General; Corporate & Business History - Strategies; Business & Economics / Management
First sentence: BEFORE WE ANSWER THE QUESTION posed by the title of this chapter, we would like to make one thing perfectly clear: The purpose of our book is to address the imbalance between the importance of corporate communication and its relative neglect, to make the field of corporate communication visible, and to demonstrate its influence on the bottom line.