From no-names to brands
Subtitle: findings of a TDC survey on Hong Kong's OEM, ODM and OBM business
By: Research Department, Hong Kong Trade Development Council
Series: TDC research; TDC research (Series)
Publisher: Hong Kong Trade Development Council
Published: 2003
Place of publication: Hong Kong
Language: eng
Number of pages: 41
Subjects: Brand name products; Manufacturing industries; New products; Market surveys
Description: "Hong Kong exporters are known to be not known. The majority of them are makers of 'no-name' products for other brand holders. This report summarises the findings of a large-sample survey conducted by the TDC in April and May 2003 on the competitiveness of Hong Kong's OEM [original equipment manufacturing], ODM [original design manufacturing] and OBM [original brand manufacturing] business. We find that more companies are now starting to develop their own brands and many of them have formulated customised strategies to improve their competitive edge."--From the TDC website.
Notes: "December 2003."