How to Develop a Strategic Marketing Plan
Subtitle: A Step-By-Step Guide
Edition: Har/Dsk edition
Publisher: CRC
Published: December 22, 1999
Language: eng
Format: Hardcover
Number of pages: 408
ISBN-13: 9781574442694
Subjects: Business strategy; Sales & marketing; Marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Planning; Marketing - General; Advertising & Promotion; Entrepreneurship; Business & Economics / Sales & Selling; Decision making