Global Strategies and Local Realities
Subtitle: The Auto Industry in Emerging Markets
Contributors: John Humphrey (Editor); Yveline Lecler (Editor); Mario Sergio Salerno (Editor)
Publisher: Palgrave MacMillan; Palgrave Macmillan
Published: June 2000
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780333804858
Subjects: International - General; Business strategy; Development economics; Globalization; Road vehicle manufacturing industry; Business / Economics / Finance; Automobile industry and trade; International trade; Politics/International Relations
First sentence: In the 1980s, debated on the restructuring of the automotive industry focused on the impact of lean production and the restructuring of supplier relations in Europe and North America, largely in response to the success of Japanese companies.