Marketing strategies in the European car industry
Subtitle: forging efficient partnerships
By: Andersen Consulting with Marie-Raphaële Rafer and Mark Guest.
Contributors: Guest, Mark.; Petit-Rafer, Marie-Raphaele.; Andersen Consulting.
Series: Financial times management reports
Publisher: FT Automotive
Published: 1996
Place of publication: London
Language: eng
Number of pages: 201
Subjects: Automobiles -- European Union countries -- Marketing.; Automobile industry and trade -- European Union countries.; Market surveys -- European Union countries.