The necessary art of persuasion
By: Jay A. Conger.
Series: Harvard business review classics
Publisher: Harvard Business Press
Published: 2008
Place of publication: Boston, Mass
Language: eng
Number of pages: 71
ISBN-13: 9781422126714
Subjects: Persuasion (Psychology) in organizations; Communication in management
Description: "Managers today can no longer rely on formal power to persuade people. Increasingly, you must negotiate shared solutions and learn from colleaguesandemployees to solve problemsand achieve goals. In The Necessary Art of Persuasion," "Jay Conger describes the four essential elements of persuasion and explains how to master them, providing you with the information needed to fulfill your managerial mandate - getting workdone through others."--Jacket.