Market-driven thinking
Subtitle: achieving contextual intelligence
By: Arch G. Woodside
Publisher: Elsevier Butterworth-Heinemann
Published: 2005
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 303
Subjects: Marketing -- Decision making; Marketing -- Psychological aspects; Consumer behavior -- Psychological aspects
Notes: Includes bibliographical references (p. 279-291) and index