The Global Business
Subtitle: Four Key Marketing Strategies
Publisher: International Business Press
Published: June 1993
Language: eng
Format: Hardcover
Number of pages: 432
ISBN-13: 9781560242482
Subjects: Business strategy; International business; Ownership & organization of enterprises; Sales & marketing; Management; International Marketing; Business / Economics / Finance; Business/Economics; USA; International - Marketing; Export marketing; Intercultural communication
First sentence: It is predicted that global trade between developed and developing countries will grow at an accelerating rate in the years to come.