Co-create
Subtitle: how your business will profit from innovative and strategic collaboration
By: David Nour ; illustrations by Lin Wilson
Contributors: Wilson, Lin
Edition: First edition.
Published: 2017
Language: eng
Number of pages: 286
ISBN-13: 9781250103024
Subjects: Diffusion of innovations; Strategic alliances (Business); Customer relations; New products
Description: The best-selling author of Relationship Economics discusses how leading companies are collaborating with their customers at every stage of new product and service development to create value and shows how to effectively execute this co-creation to ensure that your next offering is exactly what your customers were waiting for.
Notes: Includes bibliographical references and index.
Table of contents: title: Co-create in: introspection leads to right action; title: Co-create together: adaptive innovation; title: Co-create forward: strategic relationships; title: Co-create through: the stages of the customer experience journey; title: Co-create ahead: leading through provocation; title: Co-create upward: the spiral of growth; title: Co-create away: creating exceptional experiences and organizations; title: The co-create canvas.