Planning the price structure.
Series: Its Marketing series,; no. 67
Publisher: American Management Association
Published: 1947
Place of publication: New York
Language: eng
Number of pages: 27
Subjects: Pricing.
Notes: "Papers ... presented at the Marketing Conference of the American Marketing Association, held at ... New York City, January 9-10, 1947."
Table of contents: title: Research approach to pricing, by J.P. Dean.; title: Economic factors confronting marketing executives today, by M. Shields.