Advertising services
Subtitle: full-service agency, a la carte, or in-house?
By: prepared by Robert E. Pulver under the auspices of the A.N.A. Advertising Management Policy Committee
Contributors: A.N.A. Advertising Management Policy Committee
Publisher: Association of National Advertisers
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 55
Subjects: Advertising; Advertising agencies; Management
Notes: Includes bibliographical references.