Consumer behavior 2013
By: by Richard K. Miller and Kelli Washington
Contributors: Washington, Kelli D., author; Richard K. Miller & Associates
Edition: 9th edition.
Series: RKMA market research handbook series
Publisher: Richard K. Miller & Associates
Published: 2013
Place of publication: Loganville, GA
Language: eng
Number of pages: 574
ISBN-13: 9781577831846
Subjects: Consumer behavior; Statistics; Marketing research; Handbooks, manuals; Consumers' preferences; Consumers
Notes: Includes bibliographical references (pages 559-574).
Table of contents: title: Part I. The American consumer; title: Part II. Shopping behaviors; title: Part III. Behavioral analyses; title: Part IV. Customer brand preferences; title: Part V. Consumer spending; title: Part VI. Ethnic focus; title: Part VII. Gender focus; title: Part VIII. Generational focus; title: Part IX. Segmentation; title: Part X. Classification methodologies; title: Part XI. Geodemographics; title: Part XII. Consumer tracking; title: Part XIII. Consumer marketing; title: Appendix A. Consumer confidence indices; title: Appendix B. Market research sources; title: Appendix C. Market resources.