The future of catalog marketing and production, 1973-1980.
Published: 1974
Place of publication: [New York]
Language: eng
Subjects: Commercial catalogs.; Retail trade -- United States.; Mail-order business -- United States.; Advertising, Direct-mail.
Table of contents: title: v. 1-2. Markets.; title: v. 3. Suppliers and service houses.; title: v. 4. Executive summary.