L' essentiel du marketing
Subtitle: marketing fondamental
By: Éric Vernette.
Contributors: Vernette, Éric.
Edition: 2nd ed.
Series: Les indispensables de la gestion
Publisher: Éditions d'Organisation
Published: 1999
Place of publication: Paris
Language: fre
Number of pages: 382
Notes: Previous ed. as Marketing fondamental: Éditions Eyrolles, 1992.