How to Write Successful Fundraising Letters
Edition: Rev Upd edition
Publisher: Jossey-Bass
Published: February 20, 2001
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780787956523
Subjects: Budgeting & financial management; Charities & voluntary services; Non-profitmaking organizations; Writing & editing guides; Finance; Business Writing; Business & Economics; Business / Economics / Finance; Business/Economics; Small Business - Capital Generation; Nonprofit Organizations & Charities; Business Communication - General; Business & Economics / Nonprofit Organizations & Charities; Direct-mail fund raising; Nonprofit organizations
First sentence: These first five chapters examine the stuff of which successful fundraising is made: An appreciation for the broad range of motives that lead people to contribute money to good causes and important institutions.