Consumerism, new challenges for marketing
By: edited by Norman Kangun, Lee Richardson.
Contributors: Kangun, Norman.; Richardson, Lee, 1940-; American Marketing Association.
Series: Proceedings series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1978
Place of publication: Chicago
Language: eng
Number of pages: 214
Subjects: Consumer protection -- United States -- Congresses.; Marketing -- Social aspects -- United States -- Congresses.
Notes: Includes bibliographies and index.
Selected papers presented at AMA's conference on consumerism held in March 1976 at Louisiana State University.