Mass Customization
Subtitle: An Enterprise-Wide Business Strategy : How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers
By: David J. Gardner
Publisher: Happy About
Published: 2009
Place of publication: Cupertino, CA
Language: eng
Number of pages: 95
ISBN-13: 9781600051463; 9781600051470
Subjects: Target marketing
Notes: "FOREWORD BY FRANK PILLER"--Cover.