Marketing for pharmacists
By: David A. Holdford.
Edition: 2nd ed.
Publisher: American Pharmacists Association
Published: 2007
Place of publication: Washington, DC
Language: eng
ISBN-13: 9781582121062
Subjects: Pharmacy -- Practice; Marketing; Community Pharmacy Services; Marketing -- methods
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to marketing; title: Important marketing concepts; title: Characteristics of services; title: Managing service performance; title: Designing pharmacy services; title: Consumer behavior; title: Consumers' evaluation of service; title: Strategic marketing planning; title: Marketing strategies; title: Market segmentation; title: Marketing communication; title: Pricing pharmacist services / Norman V. Carroll; title: Channels of distribution / Norman V. Carroll.