Encyclopedia of major marketing strategies
By: Matthew Miskelly, editor
Publisher: Gale, Cengage Learning
Published: 2013
Place of publication: Detroit
Language: eng
Number of pages: 431
ISBN-13: 9781414499215
Subjects: Advertising campaigns; History; Marketing; Encyclodpedias
Work titles: Encyclopedia of major marketing campaigns
Notes: Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.

"Volume 3."

Includes bibliographical references and index.