Travel and tourism public relations
Subtitle: an introductory guide for hospitality managers
By: Dennis E. Deuschl
Publisher: Elsevier Butterworth-Heinemann
Published: 2006
Place of publication: Burlington, MA; Oxford, UK
Language: eng
Format: [electronic resource] :
Number of pages: 183
ISBN-13: 9780080458861
Subjects: Hospitality industry; Relations publiques; Accueil (Tourisme); Public relations; Tourism; Public Relations; Tourisme; BUSINESS & ECONOMICS
Description: A comprehensive overview of the PR practice throughout the four major sectors of the U.S. travel & tourism industry -- covering hotels & lodging establishments, restaurants, tourist attractions, destinations, airlines, and cruise lines. The book outlines the standard PR communications tools that the author overlays on the industry's four major sectors to examine each sector's specialized media, messages, audiences, PR tools, and crises.
Notes: Includes index.

"Appendix C, Selected travel and tourism print media (with circulations over 43,000)": p. 155-157.

Description based on print version record.
Table of contents: title: The travel and tourism industry and PR's role in it; title: PR at hotels and lodging establishments; title: Restaurant public relations; title: Transportation public relations; title: Destination and tourist attraction PR; title: What travel and tourism employers should understand about PR.