Cornell Commodity Promotion Research Program
Subtitle: summary of recent research projects
By: by Harry M. Kaiser and Jennifer L. Ferrero.
Contributors: Ferrero, Jennifer.; National Institute for Commodity Promotion Research & Evaluation (U.S.); New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics.
Series: NICPRE -- 97-1.; R.B -- 97-4.; NICPRE (Series) -- 97-01.; R.B. (New York State College of Agriculture and Life Sciences. Dept. of Agricultural, Resource, and Managerial Economics) -- 97-04.
Publisher: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
Published: 1997
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 37
Subjects: Cornell Commodity Promotion Research Program.; Advertising -- Food -- United States.; Advertising -- Farm produce -- United States.; Advertising -- Generic products -- United States.; Advertising -- Research -- United States.
Notes: Title from cover.

At head of title: National Institute for Commodity Promotion Research & Evaluation.

"April 1997."

Includes bibliographical references.

Also available on the World Wide Web.