Qualitative research methods for media studies
By: Bonnie S. Brennen
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780415890212; 9780415890229; 9780203086490
Subjects: Methodology; SOCIAL SCIENCE / Media Studies; Mass media; Research
Description: "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--
Notes: Includes bibliographical references and index.