Performance-driven CRM
Subtitle: how to make your customer relationship management vision a reality
By: Stanley A. Brown and Moosha Gulycz.
Contributors: Gulycz, Moosha.
Publisher: Wiley; J. Wiley
Published: 2002
Place of publication: Chichester
Language: eng
Number of pages: 272
Subjects: Customer relations.
Notes: Includes bibliographical references and index.