A logit model of brand choice calibrated on scanner data
By: Peter M. Guadagni.
Contributors: Little, John D. C.
Series: WP ; 1304-82; Working paper (Sloan School of Management) -- 1304-82.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1982
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 41