CIM Professional Post-graduate Diploma in Marketing, for exams in December 2006 and June 2007
Subtitle: Paper 12 : Strategic marketing in practice : tutorial text
By: [by Juanita Cockton and Angela Hatton]
Contributors: Hatton, Angela; BPP Professional Education (Firm)
Edition: 8th ed.
Publisher: BPP Professional Education
Published: 2006
Place of publication: London
Language: eng
Number of pages: 470
Subjects: Examinations; Marketing; Examinations, questions; Problems, exercises; Study guides; Chartered Institute of Marketing
Other titles: Strategic marketing in practice; Professional Postgraduate Diploma : case study
Notes: Title from cover.

Formerly CIP.