Consumer Behavior in Asia
Subtitle: Issues and Marketing Practice
Publisher: Haworth Press
Published: June 1999
Language: eng
Format: Hardcover
Number of pages: 122
ISBN-13: 9780789006912
Subjects: Market research; Consumer behavior; Business / Economics / Finance; Business & Economics; Business/Economics; General; Advertising & Promotion; Marketing - Research; Consumer Behavior - General; Asia
First sentence: As we are evaluating the Asian markets for new developments in the 21st century, we must pay attention to the Asian consumers.