The entrepreneur and small business problem solver
Subtitle: an encyclopedic reference and guide
By: William A. Cohen.
Edition: 2nd ed.
Publisher: Wiley
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 565
Subjects: Small business -- Handbooks, manuals, etc; Entrepreneurship -- Handbooks, manuals, etc
Notes: Includes bibliographical references.
Table of contents: title: The legal aspects of going into business; title: Sources of capital and how to get a loan; title: Business insurance; title: Buying a business; title: Leasing or buying equipment; title: Financial management; title: Credit and credit collection; title: Record keeping; title: Marketing research; title: How to find and introduce a new product; title: How to price your products and services; title: Advertising and publicity; title: Personal selling; title: How to make money with trade shows; title: How to develop a marketing or business plan; title: Recruiting employees; title: Protecting your idea; title: Personnel management; title: How to avoid getting ripped off; title: How the computer can revolutionize your business; title: Appendix I. SBA Field Offices; title: Appendix II. Minority Business Development Agency Directory; title: Appendix III. Small business organizations and contacts; title: Appendix IV. Business services directory; title: Appendix V. Small business administration business plan and qualifications résumé; title: Appendix VI. Guide to free tax services provided by the IRS; title: Appendix VII. Directory of small business investment companies.