Market Response Models
Subtitle: Econometric and Time-Series Analysis (International Series in Quantitative Marketing)
Edition: 1 edition
Publisher: Springer
Published: October 31, 1989
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9780792390138
Subjects: Marketing Management; Time-series analysis; Market surveys; Business / Economics / Finance; Sales forecasting; Business/Economics; Operations Research; Marketing - Research; Econometrics; Business & Economics / Marketing / General; Sales & marketing; Econometric models