Electronic markets
Subtitle: benefits, costs and risks
By: edited by Craig Standing
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: Houndmills, Basingstoke, Hampshire; New York, NY
Language: eng
Number of pages: 214
ISBN-13: 9780230229228
Description: "This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Online Retailing, Electronic Marketplaces and Electronic Collaboration / S.Standing; title: SECTION 1: ONLINE RETAILING; title: Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction / B.Florenthal & A.Shoham; title: The Customer Perspective of E-Service Quality: An Empirical Study / S.Swaid & R.Wigand; title: Consumer Value within a Click-and-Mortar Construct; P.McElhone &A.Yacyshyn; title: A Framework of Two Tiers to Enhance Trust in Recommender Systems / A.Noy & Y.Dan-Gur; title: SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION; title: Barriers to Electronic Clustering / H.Cripps; title: Assessing the Value of Knowledge: A Knowledge Market Perspective / A.Parssian & S.Standing; title: SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS; title: The Relationship Between Electronic Marketplace Strategy and Structure / S.Standing & C.Standing; title: The Use and Perception of E-marketplaces: An Institutional Perspective; title: S.Standing, I.Sims & C.Standing; title: Designing Community into an E-Marketplace / R.Stockdale; title: The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption / D.Gengatharen.