Marketing made easy
By: Kevin Epstein
Series: Entrepreneur made easy series; Entrepreneur made easy series
Publisher: Entrepreneur Press
Published: 2006
Place of publication: [Irvine Calif.]
Language: eng
Number of pages: 202
ISBN-13: 9781599180175
Subjects: Marketing
Description: "In this book learn how to: take advantage of the newest technology - blogs, e-mail, web pages, eFax, and more - for a high-impact, low-cost solution; dramatically increase sales by creating awareness of your business in the local community; use "ethical marketing" to stand apart from the competition and increase sales; and overcome competition with unusual but effective strategies like "stand next to the ugly kid" and "be the second guy through the door."" "You don't have to spend millions of dollars on marketing to see a huge impact on sales. Specific action steps and to-do lists through every step of the process guarantee that you'll end up with a complete, effective marketing plan that won't break the bank."--Jacket.
Notes: Includes index.
Table of contents: title: pt. 1. Planning; title: 1. Assess your situation; title: 2. Plan; title: pt. 2. Doing; title: 3. Create awareness I : make them see you; title: 4. Create awareness II : be there to be seen; title: 5. Capture contacts; title: 6. Qualify leads ... and sell; title: 7. Overcome competition; title: pt. 3. Reviewing; title: 8. Retain and expand customer relationships; title: 9. Avoid common mistakes.