Managerial marketing
Subtitle: strategy and cases
By: Martin L. Bell, Julian W. Vincze.
Contributors: Vincze, Julian W.
Publisher: Elsevier
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 708
Subjects: Marketing -- Management.; Marketing -- Decision making.; Marketing -- Decision making -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.