Corporate Reputations, Branding and People Management
Subtitle: a Strategic Approach to HR
Contributors: Hetrick, Susan
Series: Advanced HR Practitioner Ser; Advanced HR Practitioner Ser
Publisher: Elsevier; Butterworth-Heinemann
Published: 2006
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 401
ISBN-13: 9780080462448; 9780750669504
Subjects: Personnel management
Description: The first book to integrate corporate reputation management, corporate branding and corporate identity within the HR role.
Notes: Description based on print version record.
Table of contents: title: Cover; Corporate Reputations, Branding and People Management: A Strategic Approach to HR; Contents; Foreword; Preface; Acknowledgements; 1 The importance of the corporate agenda and its links with human resource management; 2 Managing corporate brands and reputations; 3 Organizational identity, action and image: the linchpin; 4 The quality of individual employment relationships and individual employee behaviour; 5 Four lenses on HR strategy and the employment relationship; 6 New developments in HR strategy and the employment relationship.; title: 7 Corporate reputation and branding in global companies: the challenges for people management and HR8 Corporate communications and the employment relationship; 9 Corporate strategy, corporate leadership, corporate identity and CSR; 10 The corporate agenda and the HR function: creating a fit-for-purpose future; Index.