Storytelling for Sustainability
Subtitle: Deepening the Case for Change
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 95
ISBN-13: 9781351274166
Subjects: Sustainability; Business; Environmental aspects; Social responsibility of business; Organizational change; Durabilité de l'environnement; Affaires; Aspect de l'environnement; Entreprises; Responsabilité sociale; Changement organisationnel
Description: "Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master. In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure. You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community. Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what's my storyline?"--Provided by publisher.
Table of contents: title: Chapter Introduction  -- Jeff Leinaweaver; title: chapter 1 What Makes a Story a Story  -- Jeff Leinaweaver; title: chapter 2 Story as Maps and Mystery  -- Jeff Leinaweaver; title: chapter 3 The Organization as Storytelling Animal  -- Jeff Leinaweaver; title: chapter 4 Breaking the Routine: Story as Habit  -- Jeff Leinaweaver; title: chapter 5 Practicing Destiny: What's Your Sustainability Story? -- Jeff Leinaweaver.