Converge
Subtitle: transforming business at the intersection of marketing and technology
By: Bob Lord, Ray Velez
Contributors: Velez, Ray, 1960-
Publisher: Wiley
Published: 2013
Place of publication: Hoboken, New Jersey
Language: eng
Number of pages: 245
ISBN-13: 9781118575529
Subjects: Marketing; Technological innovations; Business
Notes: Includes index.
Table of contents: title: Converge = marketing + technology; title: The collision of media, technology, and creativity; title: Next-generation storytelling; title: Data-driven experiences; title: The cloud; title: Marketing is commerce, commerce is marketing; title: Media; title: Ubiquitous computing; title: The road map; title: Creating a religion around convergence; title: How to change your organizational structure; title: How to change your processes; title: Achieving convergence through agile methodology.