Major donors
Subtitle: finding big gifts in your database and online
By: [edited by] Ted Hart ... [et al.].
Contributors: Hart, Ted, 1964-
Publisher: Wiley
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 232
ISBN-13: 9780471768104
Subjects: Fund raising.; Fund raising -- Computer network resources.
Notes: Includes bibliographical references (p. 222-223) and index.
Table of contents: value: Prospecting for major gifts / Pamela Gignac and Ken Wyman; value: Knowledge management, data mining, and prospect screening / Jeff Gignac and Chris Carnie; value: Why Bill Gates may not be your best prospect / Peter B. Wylie and David M. Lawson; value: Prospect research policy, privacy, and ethics / Stephen Lee and Susan Mullin; value: U.S. and Canadian strategies / Pamela Gignac and Kristina Carlson; value: International strategies : Europe and Asia / Chris Carnie and Sarah Boodleman Tenney; value: Your Web site : what does it say to major donors? / Howard Lake; value: An Internet strategy for major donor fundraising / Anthony Powell; value: Using gathered information effectively within your staff and volunteer teams / Nancy Johnson and Pamela Gignac; value: Moving from prospect identification to making friends for life / Andrew Thomas and Ken Burnett; value: Results analysis and performance measurements / James M. Greenfield; value: Challenges for tomorrow / Chris Carnie.