Marketing channels
Subtitle: infomercials, and the future of televised marketing
By: Craig Robert Evans.
Publisher: Prentice Hall
Published: 1994
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 308
Subjects: Television advertising.; Advertising -- Television programs.; Marketing channels.
Notes: Includes bibliographical references (p. 289-290) and index.