The impact of business publication advertising on sales and profits
Subtitle: a joint project of the Advertising Research Foundation and the Association of Business Publishers.
Contributors: Advertising Research Foundation.; Association of Business Publishers (U.S.)
Publisher: ARF; ABP
Published: 1987
Place of publication: New York, NY
Language: eng
Number of pages: 59
Subjects: Advertising, Industrial -- United States.; Advertising, Magazine -- United States.; Sales promotion.