Seminar on marketing and research in the publishing industry, Münich, 8-11 November, 1972
Subtitle: [papers]
Contributors: Esomar.
Publisher: [European Society for Opinion and Marketing Research]
Published: 1972
Place of publication: Munich
Language: eng
Number of pages: 320
Subjects: Booksellers and bookselling -- Congresses.
Notes: Includes bibliographical references.
At head of title: ESOMAR.