Recruiting effects of Army advertising
By: James N. Dertouzos ... [et al.].
Contributors: Dertouzos, James N., 1950-; Rand Corporation.; United States. Office of the Assistant Secretary of Defense/Force Management and Personnel.
Publisher: Rand Corp.
Published: 1989
Place of publication: Santa Monica, CA
Language: eng
Number of pages: 40
Subjects: United States. Army -- Recruiting, enlistment, etc. -- Statistics; Advertising -- Recruiting and enlistment -- United States -- Statistics
Notes: Bibliography: p. 37-40.
"Prepared for the Office of the Assistant Secretary of Defense for Force Managment and Personnel."
"January 1989."
"R-3577-FMP."