The management of promotion
Subtitle: consumer behavior and demand stimulation
By: [by] Edward L. Brink [and] William T. Kelley.
Contributors: Kelley, William Thomas, 1917- joint author.
Publisher: Prentice-Hall
Published: 1963
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 417
Subjects: Advertising
Notes: Includes bibliography.