AMA complete guide to marketing research for small business
By: Holly Edmunds.
Publisher: NTC Business Books
Published: 1996
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 176
Subjects: Marketing research.; Small business.
Other titles: American Management Association complete guide to marketing research for small business; Marketing research for small business
Description: The AMA Complete Guide to Marketing Research for Small Business solves that dilemma with 11 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget.

All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems - quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.
Notes: "Published in conjunction with the American Marketing Association ... Chicago, Illinois"--T.p. verso.
Includes index.