Experience the message
Subtitle: how experiential marketing is changing the brand world
By: Max Lenderman.
Edition: 1st ed.
Publisher: Carroll & Graf Publishers
Published: 2006
Place of publication: New York, N.Y
Language: eng
Number of pages: 324
ISBN-13: 9780786715367
Subjects: Brand name products -- Marketing; Brand choice
Description: Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand; its essence and its benefits; to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
Notes: Includes bibliographical references and index.