Seminar on "Pharmaceutical Market Research for New Product Development"
Subtitle: Basel, 5th to 8th March, 1975 : [papers].
Contributors: Esomar.
Publisher: European Society for Opinion and Marketing Research
Published: 1975
Place of publication: Amsterdam, Netherlands
Language: eng
Number of pages: 238
Subjects: Pharmaceutical industry -- Research -- Congresses.; Marketing research -- Congresses.; New products -- Marketing -- Research -- Congresses.