Strategic business marketing
By: Peter Chisnall.
Contributors: Chisnall, Peter M.
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 506
Subjects: Industrial marketing -- Management.; Marketing -- Planning.
Notes: Includes bibliographical references and index.
Rev. ed. of: Strategic industrial marketing. 2nd. c1989.