The U.S. baby boomer market
Subtitle: from the Beatles to Botox
By: Marigny Research Group, Inc.
Contributors: Marigny Research Group.; Packaged Facts (Firm); MarketResearch.com, Inc.
Edition: 3rd ed.
Publisher: Packaged Facts, Market Research.com
Published: 2002
Place of publication: New York, NY
Language: eng
Subjects: Marketing.; Market segmentation.; Baby boom generation -- United States.; Older consumers -- United States.; Consumer behavior -- United States.
Notes: Includes bibliographical references.
"November 2002."