A dictionary for marketing research
By: [edited by] Solomon Dutka, Irving Roshwalb
Contributors: Dutka, Solomon, 1923-; Roshwalb, Irving
Edition: 2nd ed
Publisher: Audits & Surveys
Published: 1983
Place of publication: New York, N.Y
Language: eng
Number of pages: 73
Subjects: Marketing research -- Dictionaries; Marketing -- Dictionaries