Marketing analysis and decision making
Subtitle: text and cases with Lotus 1-2-3
By: Darral G. Clarke.
Series: The Scientific Press marketing software series
Publisher: Scientific Pr.
Published: 1987
Place of publication: Redwood City, Calif
Language: eng
Number of pages: 440
Subjects: Marketing -- Decision making.; Marketing -- Management -- Data processing.; Marketing research.
Notes: Includes bibliographies and index.