Nonverbale Kommunikation in der Fernsehwerbung
By: Sigrid Bekmeier.
Series: Konsum und Verhalten ;; 22; Konsum und Verhalten ;; Bd. 22.
Publisher: Physica-Verlag
Published: 1989
Place of publication: Heidelberg
Language: ger
Number of pages: 302
Subjects: Television broadcasting -- Social aspects.; Television -- Psychological aspects.; Nonverbal communication.
Notes: Includes bibliographical references (p. 276-302).