Tailgating, sacks, and salary caps
Subtitle: how the NFL became the most successful sports league in history
By: Mark Yost.
Publisher: Kaplan Pub.
Published: 2006
Place of publication: Chicago, IL
Language: eng
Number of pages: 254
ISBN-13: 9781419526008
Subjects: National Football League -- History.; Football -- Economic aspects -- United States.
Notes: Includes bibliographical references and index.
Table of contents: title: In the best interest of the league : the NFL builds its future on its past; title: Anything but free : playing for the NFL; title: Any given Sunday : how Bert bell built the NFL's even playing field; title: A perfect team : television and the NFL; title: The NFL goes prime time : Monday night football and mainstream audiences; title: Sports bars, satellites, and fantasy football : new media, new markets; title: NFL merchandising : the empire's new clothes; title: The super bowl : who really wins?; title: Stadium fever : who plays and who pays?; title: Down to the wire : inside the 2006 negotiations; title: Super teams, savvy owners, and the future of the NFL.