Benchmarks for consumer magazine marketing
By: prepared by Consumer Magazine Bencharks Committee, DMA Consumer Acceptance Program and the DMA Industry Relations Department
Publisher: Direct Marketing Association, Inc.
Published: 1989
Place of publication: New York, NY
Language: eng
Number of pages: 68
Subjects: Periodicals; Marketing; Direct marketing; Consumer satisfaction
Notes: "Recommended Practices for Customer Satisfaction."

"September 1989."