Market segmentation in the Indonesian banking sector
Subtitle: the relationship between demographics and desired customer benefits
By: A. Sargeant & L. Alfansi.
Contributors: Alfansi, L.; Henley Management College. Henley Research Centre.
Series: Working paper series / Henley Management College -- HWP 9909; Working paper series (Henley Management College) -- HWP 9909.
Publisher: Henley Management College
Published: 1999
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 35
Subjects: Market segmentation -- Indonesia.; Banks and banking -- Indonesia.
Notes: "Henley Research Centre" -- Cover.

Bibliography: p. 30-34.