Inspired!
Subtitle: take your product dream from concept to shelf
By: Vik Venkatraman
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 254
ISBN-13: 9780470638453
Subjects: Product management; Marketing; New products
Description: "The definitive reference guide for developing, launching, and rolling out a new product  Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy.  Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers.  Presents invaluable research as to producers, designers, distributors, and retailers.  Divided into three easy-to-follow sections - Development, Launch, and Rollout.  With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance."--
Notes: Includes index.