The mid-youth market
Subtitle: baby boomers in their peak earning and spending years
By: by Cheryl Russell.
Publisher: New Strategist Publications
Published: 1996
Place of publication: Ithaca, N.Y
Language: eng
Number of pages: 271
Subjects: Baby boom generation -- United States -- Statistics.; Baby boom generation -- United States -- Economic conditions -- Statistics.; Consumers -- United States -- Statistics.; Consumer behavior -- United States -- Statistics.
Notes: Includes index.
Most tables are based on data from the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, and the National Center for Health Statistics.  Tables in the attitudes and behavior section use data from the 1994 General Social Survey of the University of Chicago's National Opinion Research Center.
Table of contents: title: Population; title: Families and households; title: Income; title: Wealth and spending; title: Labor force; title: Health and fitness; title: Education; title: Attitudes and behavior.