The advertising budget: preparation, administration and control.
By: Edited by Herbert A. Ahlgren.
Contributors: Ahlgren, Herbert A.; Association of National Advertisers. Advertising Administration Control Committee.
Publisher: Association of National Advertisers
Published: 1967
Place of publication: [New York]
Language: eng
Number of pages: 290
Subjects: Budget in business.; Advertising.
Notes: Prepared under the direction of the A.N.A. Advertising Administration Control Committee."