Advertising repetition
Subtitle: a critical review of wear-in and wear-out
By: by Cornelia Pechman and David W. Stewart
Contributors: Stewart, David W.
Series: Report -- no. 90-106; Report (Marketing Science Institute) -- no. 90-106
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 44
Copyright date: 1990
Subjects: Advertising; Psychological aspects
Notes: "March 1990."

Includes bibliographical references (p. 32-36).