Personal selling
Subtitle: function, theory, and practice
By: R. Wayne Mondy, Shane R. Premeaux, James R. Young.
Contributors: Premeaux, Shane R., 1954-; Young, James Ryland.
Edition: 4th ed.
Publisher: Dame Publications
Published: 1998
Place of publication: Houston, TX
Language: eng
Number of pages: 489
Subjects: Selling.; Sales management.
Notes: Includes bibliographical references and index.