Marketing, strategy and performance in the retail financial services industry
Subtitle: some empirical findings
By: Richard Speedand Gareth Smith.
Contributors: Smith, Gareth.; Loughborough University of Technology. Departmentof Management Studies.
Series: Management research series -- 1990:4
Publisher: Loughborough University of Technology, Department of Management Studies
Published: 1990
Place of publication: Loughborough
Language: eng