Routledge handbook of political management
By: edited by Dennis W. Johnson.
Contributors: Johnson, Dennis W.
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 656
ISBN-13: 9780415962254; 9780203892138
Subjects: Politics, Practical -- Handbooks, manuals, etc; Political consultants -- Handbooks, manuals, etc; Political campaigns -- Handbooks, manuals, etc; Campaign management -- Handbooks, manuals, etc; Elections -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.
Table of contents: title: Political consulting : from its inception to today / Dennis W. Johnson; title: Modern political campaigns in the United States / Paul S. Herrnson and Colton C. Campbell; title: Political consulting worldwide / Fritz Plasser; title: Political science and political management / Stephen C. Craig; title: Political management and political communications / Lynda Lee Kaid; title: Political management and marketing / Wojciech Cwalina, Andrzej Falkowski, and Bruce I. Newman; title: The permanent campaign / David Dulio and Terri L. Towner; title: Political management and the technological revolution / Stephen K. Medvic; title: Message testing in the twenty-first century / Brian C. Tringali; title: The new media in political campaigns : what the future holds / Peter Fenn; title: The rise and impact of "monster" PACs / Steve Billet; title: The promise and futility of American campaign financing / Anthony Gierzynski; title: Campaigning online / Emilienne Ireland; title: Selling of the president 2004 : a marketing perspective / Nicholas J. O'Shaughnessy and Stephan Henneberg; title: What drives the cost of political advertising? / Robin Kolodny and Michael Hagen; title: Running for office : the candidate's job gets tougher, more complex / Ronald A. Faucheux; title: The war of ideas, wedge isues, youth recruitment, and money / Kathleen Barr; title: The religious right in American politics / Mark J. Rozell; title: Television campaigning worldwide / Fritz Plasser and Guenther Lengauer; title: Mobile technology and political participation : what the rest of the world can teach America / Julie Germany and Justin Oberman; title: The modern British campaign / Dominic Wring; title: German elections and modern campaign techniques / Marco Althaus; title: Falafel and apple pie : American consultants, modernization and americanization of electoral campaigns in Israel / Dahlia Scheindlin and Israel Waismel-Manor; title: Russia : electoral campaigning in a "managed democracy" / Derek S. Hutcheson; title: Australia and the modern election campaign / Ian Ward; title: Election campaigns in the Philippines / Louis Perron; title: Evolution and limitations of modern campaigning in East Asia : a case study of Taiwan / Christian Schafferer; title: Mexican 2000 presidential election : long transition or a sudden political marketing triumph? / Eduardo Robledo; title: Creation of the U.S. lobbying industry / Conor McGrath and Phil Harris; title: Best practices in online advocacy for associations, nonprofits, and corporations / Brad Fitch; title: Building constituencies for advocacy in the United States and other democracies / Edward A. Grefe; title: Political consultants, interest groups, and issue advocacy / Douglas Lathrop; title: Military and defense lobbying : a case study / Julius W. Hobson, Jr; title: Discovering our (corporate) grassroots : European advocacy 2.0 / Marco Althaus; title: Campaign consultants and political parties today / Maik Bohne ... [et al.]; title: Network marketing and American political parties / Peter Ubertaccio; title: Managing a market-orientation in opposition and government : cases in the U.K. and New Zealand / Jennifer Lees-Marshment; title: Machiavellian marketing : justifying the ends and means in modern politics / Phil Harris, Conor McGrath, and Irene Harris; title: The ethics of campaigns and public affairs / Candice J. Nelson; title: Winning over a cynical public : debate over stem cell and other biotechnologies / Bonnie Stabile and Susan Tolchin.