Understanding services management
Subtitle: integrating marketing, organisational behaviour, operations, and human resource management
By: edited by William J. Glynn and James G. Barnes.
Contributors: Glynn, William J.; Barnes, James G.
Publisher: Wiley
Published: 1995
Place of publication: Chichester; New York
Language: eng
Number of pages: 485
Subjects: Service industries -- Management.; Customer services -- Management.; Service industries -- Marketing.; Customer services -- Marketing.
Notes: Includes bibliographical references and index.