Sales management--new developments from behavioral and decision model research
Subtitle: proceedings of workshop
By: cosponsored by American Marketing Association and Marketing Science Institute ; edited by Richard P. Bagozzi.
Contributors: Bagozzi, Richard P.; American Marketing Association.; Marketing Science Institute.
Series: Report / Marketing Science Institute ;; no. 79-107; Report (Marketing Science Institute) ;; no. 79-107.
Publisher: MSI
Published: 1979
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 388
Subjects: Sales management -- Congresses.; Sales management -- Decision making -- Mathematical models -- Congresses.
Notes: Includes bibliographies.