McLibel
Subtitle: Burger Culture on Trial
Publisher: New Press
Published: November 1997
Language: eng
Format: Hardcover
Number of pages: 354
ISBN-13: 9781565844117
Subjects: Law; Trials, litigation, etc; McDonald's Corporation; England; Business And Society; Civil Law; Steel, Helen; Business / Economics / Finance; London; Libel and slander; General; Corporate & Business History - General; Ecology; Morris, David,; Trials (Libel and slander); Trials (Libel); 1954-
Description: McLibel is the unlikely but true story of how a pamphlet called "What's Wrong with McDonald's?" led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multi-billion-dollar corporation against five members of London Greenpeace accused by McDonald's of libel. Three activists capitulated and apologized; two persevered.

McLibel tells the story of the "McLibel Two" and the two-and-a-half-year trial in which the jeans-clad and impoverished defendants represented themselves against the best powdered-wig lawyers McDonald's could buy.

Does the fast-food chain exploit children? Depress wages? Level South and Central American rain forests? Subject its cattle and chicken to mass slaughters? A final chapter explores these allegations and details the $98,000 verdict against the activists Morris and Steel, which is widely viewed as a moral victory for the defendants and a public relations fiasco for McDonald's.