Comparing models of consideration and choice
Subtitle: taking advantage of perceived similarity
By: by John S. Hulland and Mark Vandenbosch.
Contributors: Vandenbosch, Mark B.; University of Western Ontario. Business School.
Series: Working paper series / University of Western Ontario -- No.94-11; Working paper series -- No.94-11.
Publisher: Western Business School, University of Western Ontario
Published: 1994
Place of publication: London, Canada
Language: eng