Business development
Subtitle: a market-oriented perspective
By: Hans Eibe Sörensen
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 576
ISBN-13: 9780470683668
Subjects: Management; Marketin; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction and default positions; title: Module 1: the business developer's mindset; title: Business development; title: Market orientation; title: Innovation, the entrepreneur, and entrepreneurial orientation; title: Business models and business plans; title: Module 2: the business developer's toolbox; title: Strategy and strategic management; title: The business environment : value creation I; title: Resources and organization design : value creation II; title: Value appropriation and property rights; title: Module 3: crafting and executing the business plan; title: The marketing plan : marketing management and market research; title: The organization plan : organizational development and governance; title: The finance plan : financial statements, arrangements, and valuation; title: Connecting the dots : executing the business plan; title: Index.