Werbung und Werbesprache
Subtitle: eine Analyse im interdisziplinären Kontext
By: Béatrice Dumiche, Hildegard Klöden (Hrsg.)
Contributors: Dumiche, Béatrice.; Klöden, Hildegard.
Series: Pro lingua -- Bd. 40
Publisher: G. Egert
Published: 2008
Place of publication: Wilhelmsfeld
Language: ger; spa
Number of pages: 341
ISBN-13: 9783936496055
Subjects: Rhetoric -- Congresses; Advertising -- Language -- Congresses; Advertising -- Congresses
Genres: Congresses
Notes: Papers of a conference sponsored by Universität Eichstätt-Ingolstadt and Universität Reims Champagne-Ardenne.

Includes bibliographical references.

Includes one paper in Spanish and texts in French and Italian.