Advertising and marketing to the new majority
By: Gail Baker Woods.
Publisher: Wadsworth Pub. Co.
Published: 1995
Place of publication: Belmont, Calif
Language: eng
Number of pages: 182
Subjects: Advertising -- United States.; Marketing -- United States.; Minority consumers -- United States.; Ethnic groups -- United States.; Advertising -- United States -- Case studies.; Marketing -- United States -- Case studies.
Notes: Includes bibliographical references and index.