High concept
Subtitle: movies and marketing in Hollywood
By: Justin Wyatt.
Edition: 1st ed.
Series: Texas film studies series
Publisher: University of Texas Press
Published: 1994
Place of publication: Austin
Language: eng
Number of pages: 237
Subjects: Motion pictures -- United States -- Marketing; Hollywood (Los Angeles, Calif.)
Notes: Includes bibliographical references (p. [203]-225) and index.