The product life cycle
Subtitle: it's role in marketing strategy/some evolving observations about the life cycle
By: David M. Gardner
Contributors: University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no.  1304; BEBR faculty working paper -- no.  1304.
Publisher: University of Illinois at Urbana-Champaign
Published: 1986
Place of publication: Champaign
Language: eng
Number of pages: 18
Subjects: Marketing; Advertising
Notes: Bibliography: p. [1-3].