Developing business strategies
By: David A. Aaker.
Edition: 5th ed.
Publisher: Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 330
Subjects: Strategic planning.; Marketing -- Management.
Description: Using vivid case studies, Developing Business Strategies helps you to move beyond reactive problem solving toward the development and realization of sound strategic objectives for your company.

Providing both the framework and the tools necessary to make strategy development and strategy review efforts effective, this book shows you how to: conduct a structured external and internal analysis of a business with confidence; develop sustainable competitive advantages by creating assets, competencies, and strategies; make strategic investment decisions to generate growth; organize to support strategies; and compete strategically in hostile, growth, and global contexts.
Notes: Includes bibliographical references and index.