Selecting, evaluating, and updating prospects in direct mail marketing
Subtitle: technical working paper
By: Vithala R. Rao and Joel H. Steckel
Contributors: Steckel, Joel H; Marketing Science Institute
Series: Report -- no. 94-121; Report (Marketing Science Institute) -- no. 94-121
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 21
Subjects: Direct marketing; Marketing research
Notes: "November 1994"--Cover

Includes bibliographical references (p. 21)