The Future of Competition
Subtitle: Co-Creating Unique Value with Customers
Publisher: Harvard Business School Press
Published: February 18, 2004
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9781578519538
Subjects: Business strategy; Sales & marketing; Marketing - Research; Customer relations; Business/Economics; Business & Economics; Business / Economics / Finance; Leadership; Forecasting; Customer services; Customer Service; Strategic planning; Competition; Economic value added
First sentence: A PROFOUND, BUT SILENT, transformation of our society is afoot.