Aligning Marketing With Business Objectives
Subtitle: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources
Publisher: Aspatore Books
Published: 2008
Place of publication: [Boston, MA]
Language: eng
Number of pages: 71
ISBN-13: 9780314986825
Subjects: Marketing; Business
Other titles: Leading CMOs on Developing Goals, Communicating Internally and Externally, and Managing Resources.; Inside the minds