Innovative Produktpolitik als Marketing-Instrument mittelständischer Investitionsgüterhersteller
By: Rüdiger Kessler.
Series: Reihe Wirtschaftswissenschaften,; Bd. 270
Publisher: H. Deutsch
Published: 1982
Place of publication: Thun
Language: ger
Number of pages: 307
Subjects: Marketing -- Germany (West); Capital investments -- Germany (West); Small business -- Germany (West) -- Management.; Product management.
Notes: Bibliography: p. 266-291.