Marketing research
Subtitle: text and cases
By: Bruce Wrenn, Robert Stevens, David Loudon
Contributors: Loudon, David L; Stevens, Robert E., 1942-
Publisher: Best Business Books
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 395
Subjects: Marketing research; Marketing research -- Case studies
Notes: Student data on CD accompanying the text is also available on floppy disk from The Haworth Press

Includes bibliographical references (p. 379-383) and index