Marketing management
Subtitle: text and cases
By: Douglas J. Dalrymple, Leonard J. Parsons.
Contributors: Parsons, Leonard J., joint author.
Edition: 2d ed.
Series: Wiley series in marketing
Publisher: Wiley
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 721
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and indexes.