Image as an international public relations concept
By: guest editors, Wolfgang Armbrecht and Ulf J. Zabel
Contributors: Armbrecht, Wolfgang; Zabel, Ulf
Series: Journal of public relations research -- v. 5, no. 2, 1993
Publisher: L. Erlbaum Associates
Published: 1993
Place of publication: Hilsdale, NJ
Language: eng
Number of pages: 151
Subjects: Public relations; Corporate image; Symbolism in politics
Notes: Includes bibliographical references
Table of contents: value: Preface to the special issue; value: Introduction: image and public relations practice / Horst Avenarius; value: A human nature approach to image and ethics in international public relations / Carl Botan; value: Images and stratgegic corporate and marketing planning / Günther Haedrich; value: Image and symbolic leadership: using focus group research to bridge the gaps / Larissa A. Grunig; value: Public relations and symbolic politics / Ulrich Saxer