Marketing communications
Subtitle: interactivity, communities, and content
By: Chris Fill.
Edition: 5th ed.
Publisher: Prentice Hall/ Financial Times; FT Press
Published: 2009
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 1000
ISBN-13: 9780273717225; 9780273717157
Subjects: Communication in marketing; Marketing channels; Sales promotion
Notes: Includes bibliographical references and index.