Global Brand Strategy
Subtitle: Unlocking Brand Potential Across Countries, Cultures & Markets
Publisher: Kogan Page
Published: October 6, 2003
Language: eng
Format: Hardcover
Number of pages: 260
ISBN-13: 9780749440237
Subjects: Business strategy; Sales & marketing; Planning; General; Business / Economics / Finance; Business & Economics; Marketing - Research; Business/Economics; Marketing; International - Marketing; Advertising & Promotion; Branding (Marketing); Business & Economics / Advertising & Promotion; Business & Economics / International; Business & Economics/International - Marketing; Business & Economics/Marketing - Research; Brand name products; Export marketing; Management