Behavioral Advantage, The
Subtitle: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena
Edition: 1st edition
Publisher: AMACOM/American Management Association
Published: April 2004
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780814472255
Subjects: Organizational theory & behaviour; Organizational behavior; Business/Economics; Business & Economics; Business / Economics / Finance; Strategic planning; Selling; Organizational effectiveness; Management Science; Customer Service; Psychological aspects