The Aisles Have Eyes
Subtitle: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
By: Joseph Turow
Publisher: Yale University Press
Published: 2017
Language: eng
Number of pages: 331
ISBN-13: 9780300212198
Subjects: TECHNOLOGY & ENGINEERING / Mobile & Wireless Communications; BUSINESS & ECONOMICS / Industries / Retailing; BUSINESS & ECONOMICS / Advertising & Promotion; Marketing; BUSINESS & ECONOMICS / Consumer Behavior; Consumer behavior; Consumer profiling; BUSINESS & ECONOMICS / Business Ethics; Customer services; Technological innovations
Other titles: How retailers track your shopping, strip your privacy, and define your power
Description: "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants-- including Macy's, Target, and Walmart-- is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations." --
Notes: Includes bibliographical references (pages 277-314) and index.
Table of contents: title: A frog slowly boiled; title: The discriminating merchant; title: Toward to data-powered aisle; title: Hunting the mobile shopper; title: Loyalty as bait; title: Personalizing the aisles; title: What now?