Marketing and Semiotics
Subtitle: New Directions in the Study of Signs for Sale (Approaches to Semiotics)
Publisher: Walter De Gruyter Inc
Published: April 1988
Language: eng
Format: Hardcover
Number of pages: 568
ISBN-13: 9783110111484
Subjects: Linguistic semiotics; Sales & marketing; Marketing; Semiotics; Language
First sentence: When I started my academic marketing career in 1962, the only thing we talked about was the marketing of goods and, occasionally, services.