Basic marketing
Subtitle: a global-managerial approach
By: Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.
Contributors: McCarthy, E. Jerome; Perreault, William D.
Edition: 9th Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 1999
Place of publication: Toronto
Language: eng
Subjects: Marketing -- Management.
Notes: E. Jerome McCarthy listed first on 1st-7th Canadian eds.

Includes bibliographical references and indexes.