Marketing mind prints
By: edited by Philip J. Kitchen
Contributors: Kitchen, Philip J
Publisher: Palgrave Macmillan
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 149
Subjects: Marketing; Marketing -- Management; Interactive marketing; Relationship marketing; Export marketing
Description: "By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for readers to ponder upon a specific 'mind print', and to consider how and in what ways the print can be incorporated or developed within their own business."--BOOK JACKET.
Notes: Includes bibliographical references and index