Contractual marketing systems
By: Donald N. Thompson ; with an introduction by E.T. Grether.
Contributors: Thompson, Donald N.; American Marketing Association.
Series: Studies in business, industry and technology
Publisher: D.C. Heath
Published: 1971
Place of publication: Lexington
Language: eng
Number of pages: 329
Notes: Fourteen papers commissioned and funded by the workshop sponsored by the American Marketing Association and held at the C.W. Post campus of Long Island University in August 1970.