The business of being social
Subtitle: a practical guide to harnessing the power of Facebook, Twitter, LinkedIn and YouTube for all businesses
By: Michelle Carvill and David Taylor
Contributors: Taylor, David (Marketing consultant), author
Publisher: Crimson Publishing
Published: 2013
Language: eng
Number of pages: 213
ISBN-13: 9781780591704
Subjects: Economic aspects; Internet marketing; Online social networks
Description: "The Business of Being Social is a step-by-step guide to using social media to grow both your business and brand. Full of international examples, covering every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community."--Publisher description.
Notes: Includes bibliographical references.
Table of contents: title: Welcome to the social media age; title: Many uses of social media; title: Content is king; title: Twitter; title: Facebook: the 'new newspaper'; title: YouTube: the future of online content; title: LinkedIn; title: Listening and analysis; title: Daily measurement of social media; title: Understanding and using other social media sites; title: Pulling it all together; title: Social media glossary.