The future for marketing
By: a Lauderdale production for BBC for Business ; producer, Brian Edwards
Contributors: Lauderdale Productions; BBC for Business; Films for the Humanities (Firm)
Series: Branding, the marketing advantage; MKT 402a (NU course)
Publisher: Distributed by Films for the Humanities & Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 15
Subjects: Brand name products; Marketing; Management; Case studies; Product management; Business names
Description: Outlines the implications of branding for the structure of organizations, discusses leadership flexibility and empowerment as keys to good branding practices, introduces the role of the brand manager and discusses its impact on marketing departments, and encourages future managers to create their own action checklists.
Notes: Videodisc release of the 1995 production.

DVD.