The Elusive Fan
Subtitle: Reinventing Sports in a Crowded Marketplace
Edition: 1 edition
Publisher: McGraw-Hill
Published: June 23, 2006
Language: eng
Format: Hardcover
Number of pages: 300
ISBN-13: 9780071454094
Subjects: Sports & Outdoor Recreation; Economic aspects; Business / Economics / Finance; Business & Economics; Business/Economics; Sports; Marketing; Marketing - General; Business & Economics / Marketing / General; Communication in marketing