Marketing Management (12th Edition) (Marketing Management)
Edition: 12 edition
Publisher: Prentice Hall
Published: March 1, 2005
Language: eng
Format: Hardcover
Number of pages: 816
ISBN-13: 9780131457577
Subjects: Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Marketing - Product Management; Business & Economics / Marketing / General; Management; Marketing