Managing Services Marketing
Subtitle: Text and Readings (Dryden Press Series in Marketing)
Edition: 4 edition
Publisher: South-Western College Pub
Published: December 30, 1998
Language: eng
Format: Hardcover
Number of pages: 471
ISBN-13: 9780030225192
Subjects: Customer services; Sales & marketing management; Marketing Management; Service Industries Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Organizational Behavior; Production & Operations Management; Management; Marketing; Service industries