The Jossey-Bass guide to strategic communications for nonprofits
Subtitle: a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more
By: / Kathy Bonk, Henry Griggs, Emily Tynes.
Contributors: Griggs, Henry, 1954-; Tynes, Emily.; Communications Consortium Media Center.
Edition: 1st ed.
Series: The Jossey-Bass nonprofit and public management series
Publisher: Jossey-Bass
Published: 1999
Place of publication: San Francisco, Calif
Language: eng
Number of pages: 188
Subjects: Nonprofit organizations -- Management.; Corporations -- Public relations.
Other titles: Strategic communications for nonprofits
Description: This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy.

With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns. The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms.
Notes: Includes bibliographic references (p. 169-173).
"A publication of the Communications Consortium Media Center."
Table of contents: title: The basics of strategic communication; title: Understanding the importance of messengers and timing; title: Navigating the news media; title: Designing a communications plan; title: Targeting audiences, conducting research, and developing messages; title: Producing effective graphics and printed materials; title: Making the most of your resources; title: Earning good media coverage; title: Selecting and training spokespeople; title: Capitalizing on the power of partnerships; title: Making paid advertising and public service announcements work; title: Responding to a crisis and managing backlash; title: Evaluating your results.