Coupon promotions
Subtitle: how to plan, execute and evaluate retailer-redeemed coupon programs
By: a reference manual prepared under the auspices of the A. N. A. Sales Promotion Committee.
Publisher: Association of National Advertisers
Published: 1962
Place of publication: [New York]
Language: eng
Number of pages: 179
Subjects: Premiums (Retail trade)
Notes: Includes bibliography.