Communautés de consommateurs et stratégies de marque
Subtitle: actes du colloque 2013
Series: Collection Interlignes; Collection Interlignes (Yaoundé, Cameroon)
Publisher: Editions Ifrikiya
Published: 2013
Place of publication: Yaoundé, Republique du Cameroun
Language: fre
Number of pages: 121
ISBN-13: 9789956473984
Subjects: Marketing; Congresses; Communication in marketing; Branding (Marketing); Advertising; Social aspects; Psychological aspects
Notes: "Instinct. Just imagine!"--Logo.

Includes bibliographical references.