Chuan mei ji tuan zhan lüe yu guan li ti zhi yan jiu
By: Guo Quanzhong zhu
Edition: Di 1 ban
Series: Chuan mei xin shi ye cong shu
Publisher: Anhui d axue chu ban she
Published: 2010
Place of publication: Hefei Shi
Language: chi
Number of pages: 350
ISBN-13: 9787811107845
Subjects: Marketing; Management; Mass media
Other titles: Study on the development strategy and managing system of media group
Notes: Includes bibliographical references (pages 348-349).