An Open Guide to IMC
Edition: The Open Guide to IMC is a free resource for educators, activists, advocacy groups, and social justice leaders committed to driving change.
Publisher: Kwantlen Polytechnic University Publishing; Pressbooks
Published: 2022-03-12
Language: eng
Format: Ebook
Copyright date: KPU Marketing 4201 Class of Summer 2020
Subjects: Sales and marketing management; Online marketing; Non-profitmaking organizations; Sales and marketing
Other titles: The how-to guide for building marketing campaigns for NFP's, Activists, and Advocates
Description: <p>This Open Guide to Integrated Marketing Communications has been created by 34 Marketing and Graphic Design Students studying at Kwantlen Polytechnic University. It was co-created with their Instructor, Andrea Niosi, and it reflects the creativity, passion, and commitment these amazing learners have to the Sustainable Development Goals and Open Education.</p>

This Guide has been created for those with the fewest number of resources and the smallest of budgets. It is dedicated to educators, activists, non-profits, charities, advocacy groups, and social justice leaders who are putting in the work to make our world a better place. It was created by 34 Kwantlen Polytechnic University students during the summer of 2020.