Konsumentenbezogenes Marktmanagement
By: Andrea Rumler.
Publisher: Deutscher Universitäts Verlag
Published: 1990
Place of publication: Wiesbaden
Language: ger
Number of pages: 253
Subjects: Marketing -- Key accounts -- Germany (West) -- Management.; Direct marketing -- Germany (West); Marketing -- Germany (West) -- Management.
Notes: Includes bibliographical references (p. 216-253).
"DUV Wirtschaftswissenschaft"--P. 4 of cover.
Originally presented as the author's thesis (doctoral)--Universität zu Köln, 1990.