Introduction to advertising
By: by Arthur Judson Brewster ... and Herbert Hall Palmer ...
Contributors: Palmer, Herbert Hall, joint author.
Edition: 4th ed.
Series: McGraw-Hill publications in business education; F. G. Nichols, consulting editor
Publisher: McGraw-Hill book company, inc.
Published: 1941
Place of publication: New York; and London
Language: eng
Number of pages: 524
Subjects: Advertising.