Social information
Subtitle: gaining competitive and business advantage using social media tools
By: Scott Brown
Series: Chandos Social media series; Chandos social media series
Publisher: Chandos
Published: 2012
Place of publication: Oxford
Language: eng
Number of pages: 323
ISBN-13: 9781843346678; 9781780633275
Subjects: Social media; Internet marketing; Marketing
Description: This book explores how information available through 'traditional' business and competitive resources can be complimented by information gained through social media tools.
Notes: Includes bibliographical references (pages 311-316) and index.