Advertising and Integrated Brand Promotion
Edition: 3 edition
Publisher: South-Western College Pub
Published: May 1, 2002
Language: eng
Format: Hardcover
Number of pages: 816
ISBN-13: 9780324113808
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Business Communication - General; Advertising media planning