Relationship Marketing for Competitive Advantage
Subtitle: Winning and Keeping Customers (Marketing Series. Professional Development)
Contributors: Adrian Payne (Editor); Chartered Institute of Marketing (Corporate Author)
Publisher: Butterworth-Heinemann
Published: November 1995
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780750620208
Subjects: Business competition; Sales & marketing; Relationship marketing; Consumer satisfaction; Marketing; Customer Service; Business / Economics / Finance; Marketing - General; Business/Economics; Business & Economics; Customer relations; Customer services