Marketing in the 1980's
Subtitle: changes and challenges , 1980 AMA educators' conference proceedings
By: Richard P. Bagozzi, et al.
Contributors: Bagozzi, Richard P.
Series: Proceedings series - American Marketing Association ; no. 46
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago, Ill
Language: eng
Subjects: Marketing -- United States -- Congresses.
Notes: Papers given at the conference to be held in Chicago, Aug. 3-6, 1980.

Includes index.