Think Like Your Customer
Subtitle: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 29, 2004
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780071441889
Subjects: Sales & marketing; Selling; Customer loyalty; Sales; Business & Economics; Business / Economics / Finance; Sales & Selling - General; Business/Economics; Customer relations; Advertising & Promotion; Marketing - Research; Business & Economics / Sales & Selling; Customer Service; Consumer behavior
First sentence: When I was a kid, I loved to go fishing with my dad.