Ḥoḳrim medabrim
Subtitle: meḥḳere shuḳ ṿe-yiśumam ba-shuḳ ha-Yiśreʼeli
By: Oren Ḳaplan.
Edition: Mahad. 1
Publisher: Globus ha-sifriyah
Published: 2003
Place of publication: Rishon Le-Tsiyon
Language: heb
Number of pages: 174
Subjects: Marketing research -- Israel
Other titles: Researchers speak
Description: Market Research and its Applications in the Israeli Market