Great American Brands
Subtitle: The Success Formulas That Made Them Famous
Publisher: Fairchild Publications
Published: December 1980
Language: eng
Format: Hardcover
Number of pages: 307
ISBN-13: 9780870053382
Subjects: Industries - General; Trademarks; Marketing +; Business / Economics / Finance; United States; Brand name products; Business; Marketing
Description: Case histories of famous company brands and the marketing principles followed to win and hold consumer trust.