Ratings Analysis
Subtitle: The Theory and Practice of Audience Research (Lea's Communication Series)
Edition: 2nd edition
Publisher: Lawrence Erlbaum Associates
Published: February 2000
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780805830989
Subjects: Media studies; Media, information & communication industries; Social research & statistics; Technology & Industrial Arts; Public Opinion; Broadcasting; Television programs; Performing Arts; Ratings; Performing Arts/Dance; Radio programs; Radio; Performing Arts / Television / General; Television viewers; Television - General; Radio - General; Methodology