The Power of the Purse
Subtitle: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
Publisher: Prentice Hall
Published: September 8, 2005
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780131855199
Subjects: Business studies; Market research; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Women consumers; Business/Economics; Selling; Marketing - Research; Consumer Behavior - General; Business & Economics / Marketing / General; Customer Service; Psychological aspects
First sentence: For Bill Lamar, chief marketing officer, McDonald's USA, 2002 was about to go down as one of the worst years in his almost 20-year career with the fast-food giant.