Cause Selling, the Sanford way
Subtitle: a guide to successful nonprofit fundraising
By: David J. Lill & Jennifer K. Lill-Brown
Contributors: Lill, Jennifer K., author; Sanford Institute of Philanthropy at National University
Edition: 1st Edition.
Published: 2016
Language: eng
Number of pages: 386
ISBN-13: 9780692516591
Copyright date: 2016
Subjects: Fund raising; Nonprofit organizations
Notes: Includes bibliographical references and index.
Table of contents: title: A fulfilling career in fundraising; title: Becoming a Cause-Selling relationship expert; title: Personal, time, and territory management; title: Donor behavior and communication; title: Vital tools for success in fundraising; title: The social style model and fundraising success; title: Becoming a master prospector; title: Powerful preapproach and telephone strategies; title: Approaching the prospective donor; title: Fundamental questioning and listening skills; title: Making a compelling presentation; title: Welcoming objections; title: The Ask: closing the sale; title: Building donor loyalty.