Word-of-mouth in services
Subtitle: a multiple case study
By: D. Martin Williams
Contributors: Macquarie University
Publisher: Macquarie University
Published: 2007
Place of publication: Australia
Language: eng
Number of pages: 502
Subjects: Word-of-mouth advertising; Case studies; Customer relations; Customer services; Service industries; Marketing
Notes: Thesis (doctoral)--Macquarie University, 2007.

Bibliography: p. 385-424.