Advisor 2 - a study of industrial marketing budgeting
Subtitle: part 1 : background, data and norm models
By: Gary L. Lilien.
Series: WP ; 991-78; Working paper (Sloan School of Management) -- 991-78.
Publisher: Alfred P. Sloan School of Management, M.I.T.
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40