Market orientation
Subtitle: the construct, research propositions, and managerial implications
By: by Ajay K. Kohli and Bernard J. Jaworski
Contributors: Jaworski, Bernard J.
Series: Working paper / Research Program, Marketing Science Institute -- no. 90-113; Report (Marketing Science Institute) -- no. 90-113
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Copyright date: 1990
Subjects: Marketing research
Notes: "August 1990."

Includes bibliographical references (p. 35-39)