New marketing success stories
By: edited by Annamarie van der Walt, Ricardo Machado ; authors, Annamarie van der Walt ... [et al.].
Contributors: Van der Walt, Annamarie.; Machado, Ricardo.
Edition: 2nd ed.
Publisher: Southern Book Publishers
Published: 1995
Place of publication: Halfway House
Language: eng
Number of pages: 278
Subjects: Marketing -- South Africa -- Case studies.
Other titles: Marketing success stories.
Notes: Rev. ed. of: Marketing success stories. 1st ed. 1989.