Advertising, management, and society: a business point of view.
By: [Edited by] Francesco M. Nicosia.
Contributors: University of California, Berkeley. Graduate School of Business Administration.; United States. Federal Trade Commission.
Publisher: McGraw-Hill
Published: 1974
Place of publication: New York
Language: eng
Number of pages: 386
Subjects: Advertising -- United States.; Advertising.
Notes: Bibliography: p. 371-377.
A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley.
Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers.