Total Integrated Marketing
Subtitle: Breaking the Bounds of the Function
Publisher: Free Press
Published: March 25, 2003
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780684848679
Subjects: Sales & marketing; Management; Business / Economics / Finance; Business & Economics; Business/Economics; Sales & Selling - General; Marketing; Decision Making & Problem Solving; Marketing - General; Business & Economics / Marketing / General
First sentence: Marketing has lost its way!