The Power of the Obvious
Publisher: Palo Alto Press
Published: September 20, 2005
Language: eng
Format: Hardcover
Number of pages: 189
ISBN-13: 9780976651208
Subjects: Marketing - General; Management; Business/Economics; Business & Economics; Business / Economics / Finance; Success in business; Management - General; Corporate & Business History - Strategies; Leadership; Advertising & Promotion
First sentence: This book is about the power of the obvious.
Description: In this practical yet philosophical book, Aldo Papone, a senior advisor at American Express, collects his insights and personal experiences, famous quotes that have inspired him and his favorite stories in a business memoir that pulls no punches yet is filled with humanity. The Power of the Obvious perfectly captures what really counts in business in a way that teaches and inspires. What really counts are things we all once knew but need to be reminded of. Mr. Papone reminds us - sometimes bluntly, often humorously and always with the desire to bring us back to the power of the obvious.