Watch This, Listen Up, Click Here
Subtitle: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
Publisher: Wiley
Published: April 20, 2007
Language: eng
Format: Hardcover
Number of pages: 221
ISBN-13: 9780470056431
Subjects: Business & Management; Media, information & communication industries; Business & Economics; Business / Economics / Finance; Business/Economics; Corporate & Business History - General; Business & Economics / General; Advertising & Promotion; Consumer Behavior - General; Advertising; Mass media; United States