A framework for identifying the legal and political risks of using new information technologies to support marketing programs
By: Paul N. Bloom, George R. Milne, Robert Adler
Contributors: Milne, George R.; Adler, Robert
Series: Report -- no. 92-102; Report (Marketing Science Institute) -- no. 92-102
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 21
Copyright date: 1992
Subjects: Telemarketing; Right of Privacy; Marketing; Law and legislation; Political aspects
Notes: "Commentary."

"February 1992."

Includes bibliographical references (p. 19-20)