El espot publicitario
Subtitle: las metamorfosis del deseo
By: Jesús González Requena, Amaya Ortiz de Zárate.
Contributors: Ortiz de Zárate, Amaya.
Series: Signo e imagen ;; 39
Publisher: Cátedra
Published: 1995
Place of publication: Madrid
Language: spa
Number of pages: 175
Subjects: Television advertising -- Spain -- Psychological aspects.; Subliminal advertising -- Spain.; Sex in advertising -- Spain.; Signs and symbols -- Spain.
Notes: Includes bibliographical references and index.