Handbook of Customer Satisfaction And Loyalty Measurement
Edition: 3 edition
Publisher: Gower Technical Press
Published: November 24, 2006
Language: eng
Format: Hardcover
Number of pages: 273
ISBN-13: 9780566087448
Subjects: Customer services; Market research; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Consumer satisfaction; Evaluation; Handbooks, manuals, etc; Marketing research
First sentence: In recent times organisations of all types and sizes have increasingly come to understand the importance of customer satisfaction.