Marketing Leadership in Hospitality and Tourism
Subtitle: Strategies and Tactics for Competitive Advantage (4th Edition)
Edition: 4 edition
Publisher: Prentice Hall
Published: October 9, 2006
Language: eng
Format: Paperback
Number of pages: 688
ISBN-13: 9780131182400
Subjects: Hospitality industry; Tourism; Industries - Hospitality, Travel & Tourism; Business / Economics / Finance; Business & Economics; Textbooks; Business/Economics; Marketing; Marketing - General; Business & Economics / Hospitality, Travel & Tourism; Leadership