The Focus Group Guidebook (Focus Group Kit)
Publisher: Sage Publications, Inc
Published: July 24, 1997
Language: eng
Format: Paperback
Number of pages: 120
ISBN-13: 9780761908180
Subjects: Management & management techniques; Social, group or collective psychology; Sociology, Social Studies; Sociology; Evaluation (Social Sciences); Marketing Research; Social Science; Reference; General; Research; Focused group interviewing; Medical-General; Reference / Research; Social Science / Research; Social Science-Research
First sentence: This is a book for readers who are new to focus groups.