Getting the Bugs Out
Subtitle: The Rise, Fall, and Comeback of Volkswagen in America (Adweek Books)
Publisher: Wiley
Published: November 4, 2002
Language: eng
Number of pages: 302
ISBN-13: 9780471263043
First sentence: The proving ground for Concept 1, a reincarnation of the legendary Volkswagen Beetle, was the 1994 North American International Auto Show in Detroit.