Marketing of health maintenance organization services
Series: DHEW publication -- no. (HSM) 73-13006
Publisher: U. S. Health Maintenance Organization Service, Division of Training & Technical Assistance [for sale by the Supt. of Docs., U. S. Govt. Print. Off., Washington
Published: 1973
Place of publication: Rockville, Md.
Language: eng
Subjects: Medical Economics; Group Practice; Health Insurance; Health maintenance organizations; Marketing; Health insurance; Medical economics; Medical care
Other titles: HMOS technical assistance publication
Table of contents: title: v. 1. Guidelines for health maintenance organization.; title: v. 2. The beneficiary population.; title: v. 3. Existing services and delivery system.; title: v. 4. Market definition.; title: v. 5. Marketing strategy.; title: v. 6. Appendices.