Making meaning
Subtitle: how successful businesses deliver meaningful customer experiences
By: Steve Diller, Nathan Shedroff, Darrel Rhea.
Contributors: Shedroff, Nathan.; Rhea, Darrel.
Publisher: New Riders
Published: 2006
Place of publication: Berkeley, Calif
Language: eng
Number of pages: 146
ISBN-13: 9780321374097
Subjects: Marketing; Strategic planning; Consumer goods -- Purchasing -- Psychological aspects; Service industries -- Marketing -- Psychological aspects; Consumer satisfaction; Relationship marketing
Notes: Includes index.