The attraction effect
Subtitle: definition, causes, and consequences
By: by Sanjay Kumar Mishra.
Published: 1990
Language: eng
Number of pages: 346
Subjects: Consumer behavior.; Consumers' preferences.; Motivation research (Marketing); Decision making.
Notes: Typescript.

Thesis (Ph. D.)--Washington State University, 1990.

Includes bibliographical references (leaves 283-309).

WSU:Another copy on microform.

WSU:"College of Business and Economics."