Consumer marketing in Japan
Subtitle: a research report
By: by the Long Range Planning Service, Stanford Research Institute ; [James B. Smith ... et al.].
Contributors: Smith, James B.
Series: Report ;; no. 520-521; Report (Stanford Research Institute. Long Range Planning Service) ;; no. 520-521.
Publisher: SRI
Published: 1974
Place of publication: Menlo Park, Calif
Language: eng
Subjects: Marketing -- Japan.
Notes: "Report Group : Global."
Cover title.
Table of contents: title: v. 1. The changing marketplace.; title: v. 2. Implications for marketers.