A review of customer relationships planning
Subtitle: does customer profitability and portfolio analysis provide the key to successful relationship management
By: J. Zolkiewski and P. Turnbull.
Contributors: Turnbull, P.; Manchester School of Management.
Series: Working paper series / Manchester School of Management -- no.9908; Working paper series (Manchester School of Management) -- no.9908.
Publisher: Manchester School of Management
Published: 1999
Place of publication: Manchester
Language: eng