CRISP
Subtitle: customer response-based iterative segmentation procedures for response modeling in direct marketing
By: WayneS. DeSarbo and Venkatram Ramaswamy.
Contributors: Ramaswamy, Venkatram.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- no.94-102; Technical working paper / Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng