Online marketing
Subtitle: a customer-led approach
By: Richard Gay, Alan Charlesworth, Rita Esen.
Contributors: Charlesworth, Alan, 1956-; Esen, Rita.
Publisher: Oxford University Press
Published: 2007
Place of publication: Oxford; New York
Language: eng
Number of pages: 538
ISBN-13: 9780199265855
Subjects: Internet marketing.
Notes: Includes bibliographical references and index.