Anybody's business
By: Barbara Van Syckle, Brian Tietje.
Contributors: Tietje, Brian C.
Publisher: Pearson
Published: 2010
Place of publication: Boston
Language: eng
Subjects: Business enterprises -- Finance; Finance
Table of contents: title: Profit : open books, cash flow, and income; title: Build : balance sheet, risk, financing, and diversification; title: Compete : economics and competition; title: Adapt : monetary and fiscal policy, the economic cycle, and economic systems; title: Grow : global; title: Lead : vision, integrity, change, and teams; title: Own : entrepreneurship, innovation, and forms of ownership; title: Act : ethics and corporate social responsibility; title: Plan : roles, mission, strategy, and plans; title: Organize : organization structure, culture, and employee recruitment, selection, and hiring; title: Direct, control, evaluate : decision-making, delegating, and appraising; title: Discover : the marketing mix, market research, and target marketing; title: Create : product innovation, branding, pricing, and value; title: Communicate : promotions and marketing communications.