Marketing essentials
By: Sally Dibb and Lyndon Simkin
Contributors: Simkin, Lyndon, 1961-
Publisher: South-Western Cengage Learning
Published: 2009
Place of publication: Australia; London
Language: eng
Number of pages: 457
ISBN-13: 9781408011508
Subjects: Marketing
Description: This title covers the issues relating to marketing in consumer goods markets, business-to-business markets and for services.
Notes: Includes bibliographical references and index.