Marketing planning
Subtitle: how to prepare a formal marketing plan for industrial, commercial and consumer products
By: by Robert J. McMahon
Edition: 5th ed.
Series: Thunderbird marketing series; Thunderbird marketing series
Publisher: Thunderbird Press
Published: 1985
Place of publication: Scottsdale, Ariz
Language: eng
Number of pages: 130
Copyright date: 1985
Subjects: Marketing