Understanding consumer behaviour
By: J. Paul Peter, Jerry C. Olson, Jerry A. Rosenblatt.
Contributors: Olson, Jerry C. 1944-
Edition: 1st Canadian ed.
Publisher: Irwin
Published: 1996
Place of publication: Toronto; Chicago
Language: eng
Number of pages: 488
Subjects: Consumer behavior -- United States -- Case studies.
Notes: Includes bibliographical references (p. 437-459) and indexes.