An introduction to marketing plans
Subtitle: how to prepare them, how to use them
Contributors: Elsevier Advanced Technology (Firm); Butterworth-Heinemann (Firm)
Publisher: Elsevier/Butterworth-Heinemann
Published: 2005
Place of publication: London]
Language: eng
Format: [videorecording] :
Number of pages: 190
Subjects: Marketing; Management; Planning
Description: This program explains and demonstrates how to use a marketing plan, modules included are: the marketing process; the marketing planning process; audits; objectives and strategies; plans (individual plans examined such as advertising campaign); information, forecasting, organising and designing a system.

Marketing planning is an area that many companies confuse with forecasting and it can lead to serious operational difficulties. Thie programme explains and demonstrates how to use a marketing plan that is clear and practical.
Notes: May not play on a regular DVD player.

Complements Malcolm  McDonald's Marketing plans.

Malcolm McDonald.

PAL DVD, Region O.
Table of contents: title: Module 1. Understanding the marketing process; title: module 2. The marketing planning process; title: module 3. The marketing planning process, 2 : removing the myths; title: module 4. The customer and market audit; title: module 5. The productive audit; title: module 6. Setting marketing objectives and strategies; title: module 7. The communication Plan 1; title: module  8. The communication Plan 2; title: module 9. The pricing plan; title: module 10. The distribution plan; title: Marketing information, forecasting, and organisation; title: module 12 . Designing and implementing a marketing planning system..