Writing and research for graphic designers
Subtitle: a designer's manual to strategic communication and presentation
By: Steven Heller
Publisher: Rockport Publishers
Published: 2013
Place of publication: Beverly
Language: eng
Number of pages: 175
ISBN-13: 9781592538041
Subjects: DESIGN / Graphic Arts / General; Graphic arts; Marketing; Commercial art; DESIGN / Reference; Business writing; Research
Description: "For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnosticBeing able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher"--