Creative Selection
Subtitle: Inside Apple's Design Process During the Golden Age of Steve Jobs
By: Ken Kocienda
Edition: First edition.
Publisher: St. Martin's Press
Published: 2018
Language: eng
Format: Hardcover
Number of pages: 291
ISBN-13: 9781250194466
Subjects: Inc Apple Computer; Creative ability in technology; Product design; Computer industry; History
Description: Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs erathe Golden Age of Apple.
Notes: Includes bibliographical references (pages 267-277) and index.
Table of contents: title: The demo; title: The crystal ball; title: The black slab; title: One simple rule; title: The hardest problem; title: The keyboard derby; title: QWERTY; title: Convergence; title: The intersection; title: At this point.