Trends in e-business, e-services, and e-commerce
Subtitle: impact of technology on goods, services, and business transactions
By: [edited by] In Lee,  Western Illinois University, USA
Series: Advances in e-business research (AEBR) book series
Publisher: Business Science Reference
Published: 2014
Place of publication: Hershey
Language: eng
Number of pages: 319
ISBN-13: 9781466645103; 9781466645110; 9781466645127
Subjects: Electronic commerce; Management; Small business; Computer networks; Customer services; Technological innovations
Description: "This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--
Notes: Includes bibliographical references and index.
Table of contents: title: From integration to social media: understanding electronic marketplace / Kayvan Miri Lavassani, Bahar Movahedi, Vinod Kumar; title: Beneficial e-personalization and related technological innovations applied to e-tailing / Alan D. Smith; title: Mobile commerce adoption in organizations : a literature review and preliminary findings / Susam Alfahl, Louis Sanzogni, Luke Houghton, Kuldeep Sandhu; title: Online brand expansion towards the offline setting : which way to go? / Rafael Bravo, Leif E. Hem, José M. Pina; title: Examining the impact of web 2.0 : applications on knowledge management performance / Scott Buechler, Richard Hartshorne, Haya Ajjan; title: Role of customer satisfaction in a community bank / Somjit Barat, Mont Alto, John E. Spillan; title: Collaborative business service modelling and improving : an information-driven approach / Thang LE DINH, Thanh Thoa PHAM THI; title: E-strategy and soft landings for franchising in emerging markets / Ye-Sho Chen, Ed Watson, Renato F. L. Azevedo; title: Improving network-based marketing by personalized recommendation / Leila Esmaeili, Golshan Assadat Afzali; title: Internet incidence on SME's sales : a propensity score matching analysis / María Verónica Alderete; title: An update on the use of Facebook as a marketing tool by private educational institutions in Singapore / A.K. Leng; title: Planning your digital estate : is your digital legacy really yours? / Daniel S. Hoops; title: Online corporate reputation management and it : from reactive to proactive organizations / Alberto Francesconi, Claudia Dossena.