How to manage your global reputation
Subtitle: a guide to the dynamics of international public relations
By: Michael Morley.
Publisher: New York University Press
Published: 1998
Place of publication: Washington Square, New York
Language: eng
Number of pages: 172
Subjects: Corporations -- Public relations.
Description: "In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company."--Jacket.
Notes: Includes index.