Testing new direct marketing offerings
Subtitle: the interplay of management judgment and statistical models
By: Vicki G. Morwitz, David C. Schmittlein.
Contributors: Schmittlein, David C.; Marketing Science Institute.
Series: Marketing Science Institute -- no.97-111
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31