The advertised mind
Subtitle: ground-breaking insights into how our brains respond to advertising
By: Erik Du Plessis.
Publisher: Kogan Page
Published: 2008
Place of publication: London
Language: eng
ISBN-13: 9780749450243
Subjects: Advertising -- Psychological aspects; Advertising -- Research; Human information processing -- Research
Work titles: Reclame en ons brein.
Notes: "First published in Great Britain and the United States in 2005 by Millward Brown and Kogan Page Limited."