Drilling For Gold
Subtitle: How Corporations Can Successfully Market to Small Businesses
Edition: 1 edition
Publisher: Wiley; J. Wiley
Published: March 2002
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780471128908
Subjects: Sales & marketing; Small businesses & self-employed; Marketing; Small Business Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Sales & Selling - General; Business & Economics / Sales & Selling; Industrial marketing; Industrial procurement; Small business
First sentence: The first rule of marketing to small businesses successfully is to forget about the small business market.