Guide to fashion entrepreneurship
Subtitle: the plan, the product, the process
By: Melissa G. Carr, Lisa Hopkins Newell
Contributors: Newell, Lisa Hopkins, author
Publisher: Fairchild Books
Published: 2014
Place of publication: New York
Language: eng
Number of pages: 242
ISBN-13: 9781609014933
Subjects: Fashion merchandising; Retail trade; Management; Business planning; Entrepreneurship
Notes: Includes bibliographical references and index.
Table of contents: title: pt. I. The plan; title: Entrepreneur endeavors; title: A moving target; title: Brand personification; title: pt. II. The product; title: Inspiration + ingenuity; title: Strategic sourcing; title: Pricing the product; title: Commerce checklist; title: pt. III. The partner; title: Go-to-market strategy; title: Direct and indirect sales; title: The buyer's mind; title: Untangling the web; title: pt. IV. The process; title: The marketing plan; title: The action plan; title: Trade tools; title: Strategic growth.