Brand failures
Subtitle: the truth about the 100 biggest branding mistakes of all time
By: Matt Haig
Edition: 2nd ed.
Publisher: Kogan Page
Published: 2011
Place of publication: London; Philadelphia
Language: eng
Number of pages: 242
ISBN-13: 9780749462994; 9780749463007
Subjects: Brand choice; Branding (Marketing); Brand loyalty
Description: Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.
Notes: Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.

Includes bibliographical references and index.