Strategic marketing problems
Subtitle: cases and comments
By: Roger A. Kerin, Robert A. Peterson
Contributors: Peterson, Robert A. (Robert Allen), 1944-
Edition: 13th ed.
Publisher: Pearson
Published: 2013
Place of publication: Boston
Language: eng
Number of pages: 729
ISBN-13: 9780132747257
Subjects: Marketing; Case studies; Management; Decision making
Notes: Includes index.