Mediamerica, mediaworld
Subtitle: form, content, and consequence of mass communication
By: Edward Jay Whetmore.
Edition: Updated 5th ed.
Series: Wadsworth series in mass communication and journalism
Publisher: Wadsworth
Published: 1995
Place of publication: Belmont [Calif.]
Language: eng
Number of pages: 492
Subjects: Mass media -- United States.; Mass media.; Popular culture -- United States.
Description: Mediamerica, Mediaworld shows you the form, content, and consequences of mass communication, illustrating the dynamics of each major media industry with recent examples and reports from the field. Whetmore also takes you into the history of each medium, illuminating the enduring issues and challenges shared by them all.
Notes: Includes bibliographical references and index.