The political brain
Subtitle: the role of emotion in deciding the fate of the nation
By: Drew Westen.
Publisher: PublicAffairs
Published: 2007
Place of publication: New York, NY
Language: eng
Number of pages: 457
ISBN-13: 9781586484255
Description: This investigation by a renowned psychologist and neuroscientist proves that we vote with our hearts, not our minds. Westen is the lead investigator on a team of neuroscientists who have been studying how the brain processes political information. For two decades he has been advancing a theory of the mind that differs substantially from the more "dispassionate" visions held by most cognitive psychologists, political scientists, and economists. He looks at data across several Presidential elections from the 1950s through 2000, examines the evidence for the role of emotion in driving voting behavior, and provides a "clinical" view of a number of campaign ads, debate lines and personal profiles of the candidates who have sought to win our hearts. And he shows that Americans don't vote with their heads but with their hearts, or guts, or neuroses.--From publisher description.