Internationale Marktbearbeitung
Subtitle: erfolgreiche Strategien für Konsumgüterhersteller
By: Thomas Jenner.
Series: Neue betriebswirtschaftliche Forschung ;; Bd. 133
Publisher: Gabler
Published: 1994
Place of publication: Wiesbaden
Language: ger
Number of pages: 324
Subjects: Export marketing -- Management.; Manufacturing industries -- Management.; Strategic planning.
Notes: Includes bibliographical references (p. 291-324).
Originally presented as the author's thesis (doctoral)--Freie Universität Berlin, 1994.