Sales forecasting management
By: John T. Mentzer & Carol C. Bienstock.
Contributors: Bienstock, Carol C.
Publisher: Sage Publications
Published: 1998
Place of publication: Thousand Oaks, CA; London
Language: eng
Number of pages: 274
Subjects: Sales forecasting -- Management.; Marketing research -- Management.
Description: Sales Forecasting Management provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.

Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will find this volume essential. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Included with the text is a free demonstration version of the authors' Multicaster software system, which is used by many companies to develop quantitative sales forecasts.
Notes: Includes bibliographical references and index.