EDLP versus hi-lo pricing strategies in retailing
Subtitle: literature review and empirical examinations in the German retail market
By: Sabine El Husseini
Series: Schriften zu Marketing und Handel -- band 15
Publisher: PL, Academic Research
Published: 2014
Place of publication: Frankfurt am Main
Language: eng
Number of pages: 127
ISBN-13: 9783631643570; 9783653034509
Subjects: Retail trade; Pricing
Notes: Includes bibliographical references (pages 119-127).