"Communication & persuasion"
Subtitle: a hard look at $ucce$$ful TV com'ls : featuring more than 485 all-time top television com'ls
By: by Harry Wayne McMahan and the Ca$h Regi$ter.
Publisher: Stephens Press
Published: 1981
Place of publication: [Spokane, WA]
Language: eng
Number of pages: 110
Subjects: Television advertising.
Other titles: "Communication and persuasion."
Notes: Includes index.