A critical inquiry into the nature of creativity in advertising communication
Published: 1978
Language: eng
Number of pages: 295
Subjects: Advertising; Communication in marketing; Creative ability
Notes: Vita

Microfilm of typescript. Ann Arbor, Mich. : University Microfilms International, 1978. -- 1 reel ; 35 mm

Thesis--Northwestern University

Bibliography: leaves 263-295