Collaborative promotions
Subtitle: optimizing retail supply chains with upstream information sharing
By: Daniela Wiehenbrauk
Series: Lecture notes in economics and mathematical systems -- 643.; Lecture notes in economics and mathematical systems -- 643.
Publisher: Springer
Published: 2010
Place of publication: Berlin
Language: eng
Number of pages: 153
ISBN-13: 9783642133923; 9783642133930
Subjects: Management; Sales promotion; Retail trade
Other titles: Optimizing retail supply chains with upstream information sharing
Notes: Includes bibliographical references (p. 149-153).