Macro-marketing, new steps on the learning curve
Subtitle: proceedings of the third Macro-marketing Seminar, W. Alton Jones Conference Center, University of Rhode Island, Kingston, Rhode Island, August 13-16, 1978
By: edited by George Fisk and Robert W. Nason.
Contributors: Fisk, George, 1922-; Nason, Robert W.; University of Colorado, Boulder. Business Research Division.
Publisher: Business Research Division, Graduate School of Business Administration, University of Colorado
Published: 1979
Place of publication: Boulder
Language: eng
Number of pages: 421
Subjects: Marketing -- Social aspects -- Congresses.; Marketing -- Congresses.
Notes: Includes bibliographies.