Anthology of practical marketing, to accompany Baer The marketing system process
Subtitle: cases and problems
By: Lynn J. Loudenback.
Contributors: Loudenback, Lynn J.; Baer, Earl E.
Publisher: Goodyear Pub. Co.
Published: 1976
Place of publication: Pacific Palisades, Calif
Language: eng
Number of pages: 178
Subjects: Marketing -- Addresses, essays, lectures