How they sell
By: a BBC/TLC co-production ; produced and directed by Graham Strong
Contributors: British Broadcasting Corporation; Learning Channel (Firm); Films for the Humanities (Firm)
Series: Buy-ology: the science of buying and selling; MKT 402a (NU course); MKT 420 (NU course); MKT 602 (NU course)
Publisher: Films for the Humanities and Sciences
Published: 2004
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 51
Subjects: Marketing; Psychological aspects; Advertising; Consumer behavior; Planning
Description: This program reveals the strategies being used by retailers to ensure that wallets and purses remain open for business. Indicates the importance of advertising, store design, product placement, and buyer behavior analysis -- all underlying aggressive new approaches that have redefined consumers as targets.
Notes: Original BBC broadcast title: Buy-ology: Program 2.

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DVD-R.