A közvetlen reklámozás információs rendszere
By: Hámori Péter, Schneider László ; [szerk., Ferch Magda].
Contributors: Schneider, László, joint author.; Ferch, Magda.
Publisher: Országos Műszaki Könyvtár és Dokumentációs Központ
Published: 1978
Place of publication: Budapest
Language: hun
Number of pages: 163
Subjects: Advertising, Direct-mail.; Advertising, Direct-mail -- Hungary.
Notes: Includes bibliographical references.
Summary in English, German and Russian.