The techniques of market research from the standpoint of a psychologist
By: by Arthur W. Kornhauser ... and Paul F. Lazarsfeld ...
Contributors: Lazarsfeld, Paul Felix, joint author.
Series: [American Management Association] Institute of management series. Inst. of mgt.; 16
Publisher: American Management Association
Published: 1935
Place of publication: New York, N.Y
Language: eng
Number of pages: 24
Subjects: Market surveys.; Buying.; Social psychology.; Psychology, Applied.
Other titles: Market research from the standpoint of a psychologist.
Notes: "Presented at the Institute of management meeting, Hotel Pennsylvania, May 24, 1935."--p. [2]