The Strategy and Tactics of Pricing
Subtitle: A Guide to Profitable Decision Making (3rd Edition)
Edition: 3 edition
Publisher: Prentice Hall
Published: January 15, 2002
Language: eng
Format: Hardcover
Number of pages: 398
ISBN-13: 9780130262486
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Sales & Selling - General; Business/Economics; Pricing; Marketing - General; Advertising & Promotion; Marketing - Product Management; Business & Economics / Sales & Selling; Decision making