Globalization and its managerial implications
By: edited by C.P. Rao.
Contributors: Rao, C. P.
Publisher: Quorum Books
Published: 2001
Place of publication: Westport, Conn
Language: eng
Number of pages: 302
Subjects: Export marketing; International business enterprises -- Management; Competition, International
Notes: Includes bibliographical references and index.
Table of contents: title: Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland; title: Using cooperative strategies to compete in a changing world / Pervez N. Ghauri; title: Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens; title: Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao; title: A resource-based model of the internationalization process of the firm / D. Deo Sharma; title: The interface between global sourcing and marketing / C.P. Rao and Jerome Witt; title: International sourcing : entering and exiting different networks / Per Servais'; title: The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao; title: The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou; title: Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao; title: International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen; title: Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski; title: Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi; title: International technology alliances : recent trends in the IT sector / P.M. Rao; title: Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen; title: Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies; title: The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil.