Does "country-of-origin" matter?
Subtitle: some findings from a cross-cultural study of consumer views about foreign products
By: by N.G. Papadopoulos...[et al.].
Contributors: Papadopoulos, N. G.; Marketing Science Institute.
Series: Report -- no. 87-104
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, Mass
Language: eng