Focus Group Discussions
Publisher: Oxford University Press Inc
Published: 2013
Language: eng
Number of pages: 221
ISBN-13: 9780199856169
Description: This title addresses the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions. The book offers guidance on specific aspects of presenting research findings, such as structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results.