GenderSell
Subtitle: How to Sell to the Opposite Sex
Edition: New Ed edition
Publisher: Touchstone
Published: April 20, 2000
Language: eng
Format: Paperback
Number of pages: 174
ISBN-13: 9780684864372
Subjects: Sales & marketing; Psychological aspects; Business / Economics / Finance; Business & Economics; Sex differences (Psychology); Business/Economics; Selling; Sales & Selling - General; Advertising & Promotion; Consumer Behavior - General; Sales & Selling - Techniques; Business & Economics / Marketing / General
First sentence: Consumers in the United States are more demanding, knowledgeable, worldly, and difficult to please than ever.