Brands in the Balance
Subtitle: Meeting the Challenges to Commercial Identity
Edition: 1st edition
Publisher: Financial Times/Prentice Hall; Reuters
Published: May 1, 2001
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780273650355
Subjects: Advertising; Advertising industry; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General