Marketing IT products and services
By: Jessica Keyes.
Publisher: CRC Press
Published: 2010
Place of publication: Boca Raton, FL
Language: eng
Number of pages: 324
ISBN-13: 9781439803196
Subjects: Marketing; Information technology -- Management; Industrial management
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to strategic marketing management; title: Strategy and implementation; title: Understanding the high-tech customer; title: The expanding market; title: Market research; title: Product strategy; title: Innovation management; title: The IT product development cycle; title: Pricing products; title: Communications strategies; title: Distribution strategies; title: Marketing implementation and control; title: Social networking and the sales strategy; title: E-commerce as a sales medium.