Case studies in sports sponsorship
By: by Declan Martin.
Publisher: University College Dublin
Published: 1990
Place of publication: Dublin
Language: eng
Number of pages: 148
Subjects: General Motors (Ireland).; Nissan (Ireland).; Royal Liver.; Corporate sponsorship -- Ireland.; Sports promoters -- Ireland.; Motor industry -- Ireland.; Insurance, Life -- Ireland.
Notes: Thesis (M.B.A.) - University College Dublin, 1990.