Cases in E-Commerce
Publisher: McGraw-Hill/Irwin marketspaceU
Published: May 11, 2001
Place of publication: Boston
Language: eng
Format: Hardcover
Number of pages: 656
ISBN-13: 9780072500950
Table of contents: title: Overview of e-commerce framework; title: Framing the market opportunity; title: Business models; title: Customer interface; title: Marketing communications and branding; title: Implementation; title: Valuation; title: Network infrastructure; title: Media convergence