Tying marketing science with marketing practice
Subtitle: research directions, applications needs
By: by Edgar A. Pessemier.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 617; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 617.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1977
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 38
Subjects: Marketing research.; Marketing -- Management.