Key Account Management (Cranfield Report)
Publisher: Financial Times Prentice Hall
Published: June 25, 1999
Language: eng
Format: Paperback
Number of pages: 160
ISBN-13: 9780273644262
Subjects: Management & management techniques; Management accounting; Management of specific areas; Sales & marketing
First sentence: Key account management is a natural development of customer focus and relationship marketing in business-to-business markets.