The Distribution connection
Subtitle: targeting investors and increasing market share.
Contributors: Investment Company Institute (U.S.). Research Dept.
Publisher: Research Dept., Investment Co. Institute
Published: 1990
Place of publication: Washington, D.C. (1600 M St., N.W., Washington 20036)
Language: eng
Number of pages: 68
Subjects: Mutual funds -- United States -- Marketing.; Marketing research -- United States.; Market segmentation -- United States.
Notes: "Fall 1990."