Research quality
Subtitle: new challenges and ARF initiatives : an Advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, September 15-16, 1986 : transcript proceedings.
Contributors: Advertising Research Foundation.
Publisher: The Foundation
Published: 1986
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 182
Subjects: Advertising -- Research.
Notes: Bibliography: p. 176.
"Fourth Annual Advertising Researach Quality Workshop"--Cover.