PR today
Subtitle: the authoritative guide to public relations
By: Trevor Morris, Simon Goldsworthy
Contributors: Goldsworthy, Simon
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 372
ISBN-13: 9780230240094
Subjects: Public relations; BUSINESS & ECONOMICS / Public Relations; BUSINESS & ECONOMICS / Advertising & Promotion; BUSINESS & ECONOMICS / Industries / Media & Communications Industries
Description: "A comprehensive textbook, from an established and high profile author team, which offers full coverage of PR theory and strategies, but also gives very practical guidance for anyone in a PR role. The broad coverage tackles the tough issues in the industry, and international case studies are used to demonstrate real-world scenarios"--
Notes: Includes index.
Table of contents: title: Machine generated contents note:; title: Preface; title: Acknowledgements; title: Guided Tour; title: Chapter 1: Understanding PR; title: Chapter 2: PR Ethics; title: Chapter 3: The make up of the PR industry; title: Chapter 4: How to present a PR proposal; title: Chapter 5: PR media skills; title: Chapter 6: PR events; title: Chapter 7: PR in the online world; title: Chapter 8: Internal communications; title: Chapter 9: Crisis management; title: Chapter 10: Corporate social responsibility; title: Chapter 11: PR and ethics; title: Chapter 12: PR and the future; title: Further Reading; title: Glossary.