The International Marketing of Travel and Tourism
Subtitle: A Strategic Approach
Contributors: Francois Vellas (Editor); Lionel Becherel (Editor)
Publisher: Palgrave Macmillan
Published: July 1999
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780312225971
Subjects: Management - General; Tourist Trade Management; Business & Economics; Marketing; Tourism; Tourisme; Business/Economics