How to launch a new product
By: translated from the French by Richard F. Maycock and John Wardle.
Publisher: Crosby Lockwood
Published: 1966
Place of publication: London
Language: eng
Number of pages: 130
Subjects: New products.; Marketing.
Notes: Bibliography: p. [120]-121.
Originally published as Comment lancer un produit nouveau. Paris, Dunod, 1964.