Whole Brain Business Book
Subtitle: Unlockingthe Power of Whole Brain Thinking in Organizations and Individuals
Publisher: McGraw-Hill Education
Published: 2015
Language: eng
Number of pages: 432
ISBN-13: 9780071843829
Subjects: Psychology, industrial
Description: This is the long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology. Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles - administrator, talker, problem-solver, dreamer - corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive. Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.