Die Operationalisierbarkeit von Theorien zum Konsumentenverhalten
By: von Klaus Andritzky.
Series: Schriften zum Marketing ; Bd. 4
Publisher: Duncker und Humblot
Published: 1976
Place of publication: Berlin
Language: ger
Number of pages: 361
Subjects: Consumers.
Notes: Bibliography: p. 347-361.
Originally presented as the author's thesis, Universität Erlangen-Nürnberg, Erlangen.