Market monitoring through attitude research
By: by Stephen J. Arnold & Douglas J. Tigert.
Contributors: Tigert, Douglas J.
Series: Working paper / Retailing and Institutional Research Program, Faculty of Management Studies, University of Toronto -- 75-01; Working paper (University of Toronto.  Retailing and Institional Research Program) -- 75-01
Publisher: Faculty of Management Studies, University of Toronto
Published: 1975
Place of publication: Toronto
Language: eng
Number of pages: 29
Subjects: Market surveys; Attitude (Psychology) -- Testing; Supermarkets
Notes: Includes bibliographical references.