Consumer Behaviour Analysis
Publisher: Routledge
Published: June 2002
Language: eng
Format: Hardcover
Number of pages: 384
ISBN-13: 9780415196437
Subjects: Economics, Finance, Business and Industry; Attitudes; Consumer behavior; Consumers; Motivation research (Marketing; Motivation research (Marketing); Business/Economics
First sentence: The central problem area in marketing may be characterized as the analysis and satisfaction of the consumer-buyer in order to maintain and increase demand.