The 4P classification of the marketing mix revisited
By: Walter van Waterschoot & Christophe van den Butte.
Contributors: Butte, Christophe van den.; American Marketing Association.
Publisher: American Marketing Association
Published: 1992
Place of publication: Chicago, Ill
Language: eng
Other titles: Journal of marketing.
Notes: Photocopy of: Journal of marketing, vol.56, (1992), pp.83-93.