The Product Manager's Handbook
Edition: 2nd edition
Publisher: Mcgraw-Hill (Tx)
Published: June 2000
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780071389891
Subjects: Business & Economics; Business / Economics / Finance; Marketing - Product Management; Advertising & Promotion; Business/Economics
First sentence: THERE HAS BEEN an evolution in product management over the past decade.