Contemporary marketing
By: Louis E. Boone,... David L. Kurtz,....
Contributors: Kurtz, David L.. Auteur
Edition: 15e edition.
Publisher: South-Western Cengage Learning; South-Western College Pub
Published: 2012
Place of publication: Mason, USA
Language: eng
Format: [Texte imprimé] /
Number of pages: 669
ISBN-13: 9781111221782
Subjects: Marketing
Notes: Notes bibliogr. Glossaire. Index.