Pin pai jian she jing yao
Subtitle: da zao ming pai zhi bu er fa men
By: Huang Heshui zhu
Edition: Di 1 ban
Publisher: Xiamen da xue chu ban she
Published: 2004
Place of publication: Xiamen
Language: chi
Number of pages: 338
Subjects: Brand name products; Branding (Marketing); Trademarks; Design; Advertising
Other titles: Da zao ming pai zhi bu er fa men
Notes: Includes bibliographical references.