Consumer behavior
Subtitle: building marketing strategy
By: Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Contributors: Best, Roger J.; Coney, Kenneth A.
Edition: 9th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill Irwin
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 790
Subjects: Consumer behavior -- United States.; Market surveys -- United States.; Consumer behavior -- United States -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and indexes.
System requirements for accompying CD ROM.