Kuchikomi to nettowāku no shakai shinri
Subtitle: shōhi to fukyū no sābisu inobēshon kenkyū
By: Ikeda Ken'ichi hen
Publisher: Tōkyō Daigaku Shuppankai
Published: 2010
Place of publication: Tōkyō
Language: jpn
Number of pages: 211
ISBN-13: 9784130530187
Subjects: Industrial management; Social aspects; Communication in management; Shōhisha; Interpersonal communication; Consumer behavior; Information services; Komyunikēshon; Word-of-mouth advertising; Ningen kankei; Social interaction; Information networks
Other titles: Diffusion of innovations through word-of-month and social networks :
Notes: Includes bibliographical references (pages 201-207) and index.

In Japanese.