Persuasive Communication, Second Edition
Edition: 2 edition
Publisher: The Guilford Press
Published: October 18, 2002
Language: eng
Format: Paperback
Number of pages: 351
ISBN-13: 9781572307025
Subjects: Cognition & cognitive psychology; Communication Studies; Persuasion (Psychology); General; Social Science; Language Arts / Linguistics / Literacy; Sociology; Persuasion (Rhetoric); Communication; Linguistics; Social Psychology; Language Arts & Disciplines / Communication; Attitude (Psychology)
First sentence: This chapter introduces the concept of persuasion and provides a definition of the persuasion process.