Business Marketing
Subtitle: Connecting Strategy, Relationships, and Learning
Edition: 2nd edition
Publisher: McGraw-Hill/Irwin
Published: July 13, 2001
Language: eng
Format: Hardcover
Number of pages: 736
ISBN-13: 9780072410631
Subjects: Public relations; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Marketing / General