Current Issues and Research in Advertising, 1987: Issue 1 : Original Research and Theoretical Contributions, Issue 2 
Subtitle: Reviews of Selected Areas (Journal of Current Issues and Research in Advertising)
Contributors: Claude R., Jr. Martin (Editor)
Publisher: Univ of Michigan/Division of
Published: December 1987
Format: Paperback
ISBN-13: 9780877122609
Subjects: Advertising; Comparison advertising; Periodicals; Research; United States; Business/Economics