Merchandising, marketing, and understanding the business of licensing.
Contributors: International Licensing Industry Merchandisers' Association.
Publisher: International Licensing Industry Merchandisers' Association
Published: 1990
Place of publication: New York, NY (350 5th Ave., Suite 6210, New York, 10118)
Language: eng
Number of pages: 101
Subjects: Merchandise licensing.
Notes: Cover title.