A marketing approach to building store traffic with broadcast advertising
By: by William L. McGee with the professional assistance of 34 contributing authors and 9 editorial consultants.
Contributors: Broadcast Marketing Company.
Publisher: Broadcast Marketing Co.
Published: 1978
Place of publication: San Francisco
Language: eng
Number of pages: 431
Subjects: Advertising.; Advertising media planning.; Marketing.; Broadcast advertising.
Other titles: Building store traffic with broadcast advertising.
Notes: Bibliography: p. 417-426.
Includes index.