Public health business planning
Subtitle: a practical guide
By: Stephen N. Orton, Anne J. Menkens, Pamela Santos.
Contributors: Menkens, Anne J.; Santos, Pamela.
Publisher: Jones and Bartlett Publishers
Published: 2009
Place of publication: Sudbury, Mass
Language: eng
ISBN-13: 9780763746216
Subjects: Public health administration; Community health services -- Planning; Health planning; Business planning; Community Health Planning -- United States; Public Health Administration -- economics -- United States; Marketing of Health Services -- United States; Models, Organizational -- United States
Notes: Includes bibliographical references.
Table of contents: title: Defining public health entrepreneurial business planning; title: The parts of a public health business plan; title: The definition of plan; title: Industry analysis; title: Demonstration of need and target market; title: Competitors and partners; title: Marketing; title: Operations; title: Evaluation; title: Risks, exit plan, and sustainability; title: Financial planning; title: This text in South Carolina: one team's experience; title: The feasibility plan.