Leveraging Mobile Media
Subtitle: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)
Edition: 1 edition
Publisher: Physica-Verlag Heidelberg
Published: April 19, 2005
Language: eng
Format: Paperback
Number of pages: 269
ISBN-13: 9783790815757
Subjects: Advertising; Applications of Computing; Economics; Management Information Systems; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Economics - General; Business & Economics / Advertising & Promotion; Management - General; Draadloze communicatie; Economic aspects; Mobile communication systems; Wireless communication systems; gtt
First sentence: What if wires had just been invented?