Marketing-Budgetierung
By: Dietmar Barzen.
Series: Marktorientierte Unternehmensführung,; Bd. 9
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1990
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 323
Subjects: Advertising -- Finance.; Marketing.; Strategic planning.
Notes: Includes bibliographical references (p. 279-323).