Profitable Direct Marketing
Edition: New Ed edition
Publisher: McGraw-Hill Contemporary
Published: January 1, 2001
Format: Hardcover
Number of pages: 312
ISBN-13: 9780844230375
Subjects: Sociology, Social Studies; Business & Economics; Marketing - General; Case studies; Direct marketing; Business / Economics / Finance; United States
First sentence: IN 1923, THE GREAT ADVERTISING pioneer Claude Hopkins called it scientific advertising.