Better business
By: Michael R. Solomon, Mary Anne Poatsy, Kendall Martin
Contributors: Poatsy, Mary Anne; Martin, Kendall
Edition: 3rd ed.
Publisher: Pearson
Published: 2014
Place of publication: Boston
Language: eng
Number of pages: 624
ISBN-13: 9780133059045
Subjects: Commerce; Business; Entrepreneurship
Table of contents: title: Business basics; title: Economics and banking; title: Ethics in business; title: Business in a global economy; title: Business law; title: Small businesses and the entrepreneur; title: Forms of business ownership; title: Constructing an effective business plan; title: Business management and organization; title: Motivation, leadership, and teamwork; title: Human resource management; title: Online business and technology; title: Production and operations management; title: Business communications; title: Marketing and consumer behavior; title: Product development and pricing strategies; title: Promotion and distribution; title: Finding a job; title: Financing and tracking business operations; title: Investment opportunities in the securities market; title: Personal finance.