A study of promotion and price elasticity
By: by Randall L. Schultz and Wilfried R. Vanhonacker.
Contributors: Vanhonacker, Wilfried R., joint author.
Series: Paper - Institute for Research in the Behavorial, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 657; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 657.
Publisher: Institute for Research in Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1978
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 16
Subjects: Advertising -- Mathematical models.; Elasticity (Economics) -- Mathematical models.
Notes: Bibliography: p. 16.