How does advertising impact teen behavior?
By: Roman Espejo, book editor
Series: At issue
Publisher: Greenhaven Press
Published: 2012
Place of publication: Detroit, MI
Language: eng
Number of pages: 128
ISBN-13: 9780737755787; 9780737755794
Subjects: Mass media and teenagers; Attitudes; Teenagers; Behavioral assessment of teenagers; Advertising
Notes: Includes bibliographical references and index.
Table of contents: title: Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan; title: Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper; title: Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne; title: Tweens have become more aware of advertising and brands / Jayne O'Donnell; title: Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery; title: Teens may not respond to online advertising / Mark Dolliver; title: Text messaging can be an effective marketing tool to reach teens / Alana Semuels; title: Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection; title: Alcohol advertising does not significantly influence teen drinking / STATS; title: Smoking advertisements influences teen smoking / Robert A. Wascher; title: Anti-smoking advertisements can reduce teen smoking / Michael Eriksen; title: Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association; title: Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.