Telemarketing in action
Subtitle: a handbook of marketing and sales applications
By: Michael Stevens.
Series: McGraw-Hill marketing for professionals series; McGraw-Hill marketing for professionals.
Publisher: McGraw-Hill Book Co.
Published: 1995
Place of publication: London; New York
Language: eng
Number of pages: 299
Subjects: Telemarketing.; Telephone selling.; Database marketing.
Notes: Includes index.