Distributed lag models of response to a communications mix
By: [by] David B. Montgomery and Alvin J. Silk.
Contributors: Silk, Alvin J.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- no. 470-70; Working paper (Sloan School of Management) -- 470-70.
Publisher: M.I.T.
Published: 1970
Place of publication: Cambridge
Language: eng
Number of pages: 48
Subjects: Marketing -- Management.; Communication in marketing.