The Durable Use of Consumer Products
Subtitle: New Options for Business and Consumption
Edition: 1 edition
Publisher: Springer
Published: June 30, 1998
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9780792381457
Subjects: Market research; Marketing - General; Consumer Behavior; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Quality of products; Economics - General; Business & Economics / Marketing / General; Business & Economics : Economics - General; Durable goods, Consumer; Product life cycle
First sentence: The life span of numerous consumer durables has declined over the last decades and product life cycles continue to shrink in product categories such as household equipment, cars, personal computers and clothing.