Know your market.
Edition: 1995 edition.
Publisher: Bord Fáilte
Published: 1995
Place of publication: Dublin
Language: eng
Number of pages: 61
Subjects: Tourist trade -- Marketing -- Germany.; Tourist trade -- Germany.; Tourist trade -- Ireland.
Notes: "This briefing document aims to provide a comprehensive overview of the market, travel trends, industry structure and principal operators to companies preparing their marketing campaigns for the German market."- Introduction.

Includes appendix: 'German tour operators with programmes to Ireland 1995'.

Title from cover.