Building Brands and Believers
Subtitle: How to Connect with Consumers Using Archetypes
Publisher: Wiley
Published: January 14, 2003
Language: eng
Number of pages: 250
ISBN-13: 9780470820674
First sentence: When Michael Jordan stepped back into professional basketball, after a three-and-a-half year retirement, it heralded more than the return of a great athlete: it also marked the re-booting of one of this century's most potent images.