The Behavioural Economics of Brand Choice
Publisher: Palgrave Macmillan
Published: November 27, 2007
Language: eng
Format: Hardcover
Number of pages: 250
ISBN-13: 9780230006836
Subjects: Market research; Behaviorism; Consumer Behavior; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Consumer Behavior - General; Economics - General; General