Entering new markets
Subtitle: strategies and performance
By: by Ralph Biggadike
Contributors: Marketing Science Institute
Series: Report -- no. 77-108; Report (Marketing Science Institute) -- no. 77-108.
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, MA
Language: eng
Number of pages: 54
Subjects: New products
Notes: "Working paper."

Includes bibliographical references (p. 53-54).