Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective
Edition: 5th Pkg edition
Publisher: Mcgraw-Hill College
Published: September 2000
Language: eng
Format: Hardcover
ISBN-13: 9780074063156
Subjects: Advertising & Promotion; Business & Economics; Business/Economics
First sentence: During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.