Marketing briefs
Subtitle: a revision and study guide
By: Sally Dibb and Lyndon Simkin.
Contributors: Simkin, Lyndon, 1961-
Publisher: Butterworth-Heinemann
Published: 2001
Place of publication: Oxford; Boston
Language: eng
Subjects: Marketing -- Study and teaching; Marketing -- Examinations, questions, etc
Genres: Examinations, questions, etc.
Notes: "Published in association with the Chartered Institute of Marketing."
Includes index.