Cracking the new European markets
By: Timothy Harper.
Publisher: J. Wiley
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 278
Subjects: Corporations, American -- Social aspects -- European Economic Community countries.; Investments, American -- European Economic Community countries.; Intercultural communication.; Americans -- European Economic Community countries.; Europe 1992.
Notes: Includes index.
Table of contents: title: The myth of European unity; title: What they think of us; title: Playing the American card; title: Cultural transfers; title: Making the right contacts; title: The right europartner or eurorep; title: Negotiations; title: Media and marketing; title: After the deal is done; title: Eastern Europe; title: Money matters; title: Social sensibilities.