Promote your business
Subtitle: how to write effective marketing material for your small business
By: Mary Morel
Publisher: Allen & Unwin
Published: 2003
Place of publication: Crows Nest, N.S.W
Language: eng
Format: [electronic resource] :
Number of pages: 247
ISBN-13: 9781741155174
Subjects: Management; Marketing; General; Sales promotion; BUSINESS & ECONOMICS; Small business; Distribution; Business writing
Description: A practical book that brings together all the writing tools a small business needs. Learn how to write effective marketing brochures, newsletters, press releases and advertisements for your business.
Notes: Includes bibliographical references (p. 238-239) and index.

Description based on print version record.
Table of contents: title: Title page; Contents; Preface; Introduction; 1 How to write a business and marketing plan; 2 Branding and creating visual impact; 3 Writing guidelines; 4 How to write brochures and flyers; 5 How to write a press release; 6 How to write direct mail; 7 How to write an advertisment; 8 How to write your website; 9 How to write newsletters and ezines; References; Index.