Purple Cow
Subtitle: Transform Your Business by Being Remarkable
Publisher: Portfolio Hardcover
Published: May 8, 2003
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9781591840213
Subjects: Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Business & Economics / Marketing / General; Marketing - General
First sentence: Marketers for years have talked about the five Ps of marketing.