Guía de marketing político
Subtitle: cómo actuar para llegar y mantenerse líder
By: Francisco Ortíz Cabeza.
Series: Publicaciones de la Escuela Superior de Gestión Comercial y Marketing (ESIC).; 9
Publisher: ESIC
Published: 1983
Place of publication: Madrid
Language: spa
Number of pages: 172
Subjects: Campaign management.; Political campaigns.; Marketing.