Marketing Research
Subtitle: Methodological Foundations (with InfoTrac®)
Edition: 9 edition
Publisher: South-Western College Pub
Published: April 29, 2004
Language: eng
Format: Hardcover
Number of pages: 697
ISBN-13: 9780324201604
Subjects: Market research; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - Research; Business & Economics / Marketing / Research; Marketing research