Marketing
Subtitle: an Introduction
Edition: 10th Edition
Publisher: pearson education
Published: 2008
Language: eng
ISBN-13: 9780136102434
Description: This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Notes: Source title: "marketing; an introduction 10th edition"