Strategies forinternational industrial marketing
Subtitle: the management of customer relationships in European industrial markets
By: edited by Peter W. Turnbull and Jean-Paul Valla.
Contributors: Turnbull, Peter W.; Valla, Jean-Paul.
Publisher: Croom Helm
Published: 1986
Place of publication: London
Language: eng
Number of pages: 336
Subjects: Marketing -- Europe.