Improved controls for marketing management
By: by Francis S. Swayze [and others]
Contributors: Swayze, Francis Seward, 1898-
Series: Its Consumer and industrial marketing series. C.M.19
Publisher: American Management Association
Published: 1935
Place of publication: New York
Language: eng
Number of pages: 56
Subjects: Marketing.; Selling.; Industrial organization.
Notes: "Papers ... presented at the AMA Marketing Conference ... New York, October 23 and 24, 1935."--p.3.
Table of contents: title: Sales planning in 1936, by F.S. Swayze.; title: Reducing the cost of territorial coverage in industrial selling, by B. Lester.; title: Discussion, by H.W. Alexander.; title: Sales management's role in determining purchasing and manufacturing policy, by M.M. Jones.; title: Training courses for salesmen, by M.C. Rorty.; title: Sales training for increasing the effectiveness of the selling force, by A.A. Nichoson.