The Soul of the New Consumer 
Subtitle: The Attitudes, Behavior, and Preferences of E-Customers
Publisher: Watson-Guptill Publications
Published: September 1, 2000
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781581150667
Subjects: Marketing - Research; Consumer Behavior - General; Business / Economics / Finance; Business & Economics; Business/Economics; Electronic Commerce; Business & Investing; Advertising; Marketing; e-commerce; internet; Brand choice; Consumer Behavior
First sentence: Being a child of the Bible Belt, I have had many encounters with the word "soul."