Leading pharmaceutical innovation
Subtitle: trends and drives for growth in the pharmaceutical industry
By: Oliver Gassmann, Gerrit Reepmeyer, Maximilian von Zedtwitz.
Contributors: Zedtwitz, Maximilian von, 1969-; Reepmeyer, Gerrit, 1976-
Publisher: Springer
Published: 2004
Place of publication: Berlin; New York
Language: eng
Number of pages: 178
Subjects: Pharmaceutical industry -- Technological innovations.; Pharmaceutical industry -- Technological innovations -- Switzerland -- Case studies.; Drugs -- Research -- Management.; Drugs -- Research -- Switzerland -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.