Marketing Communications in Tourism and Hospitality
Subtitle: Concepts, Strategies and Cases
Contributors: Conrad Lashley (Series Editor)
Publisher: Butterworth-Heinemann
Published: October 6, 2008
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780750682770
Subjects: Hotel & catering trades; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Hospitality, Travel & Tourism; General; Industries - Hospitality, Travel & Tourism