Determinants of variations in the advertising-to-sales ratio
Subtitle: a comparison of industry and firm studies
By: by Paul W. Farris and Mark S. Albion.
Series: Technical report / Marketing Science Institute ;; no. 80-107; Report (Marketing Science Institute) ;; no. 80-107.
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass. (14 Story St., Cambridge, Mass. 02138)
Language: eng
Number of pages: 28
Subjects: Advertising-to-sales ratio.