Museumsmarketing in den USA
Subtitle: neue Tendenzen und Erscheinungsformen
By: Petra Schuck-Wersig, Gernot Wersig.
Contributors: Wersig, Gernot.
Series: Berliner Schriften zur Museumskunde ;; Bd. 15
Publisher: Leske + Budrich
Published: 1998
Place of publication: Opladen
Language: ger
Number of pages: 188
Subjects: Museums -- United States -- Marketing.
Other titles: Museumsmarketing in den United States of America
Notes: Includes bibliographical references.