The AMA handbook of public relations
By: Robert L. Dilenschneider ; foreword by Maria Bartiromo
Publisher: AMACOM, American Management Association
Published: 2010
Place of publication: New York, NY
Language: eng
Number of pages: 239
ISBN-13: 9780814415252
Other titles: Handbook of public relations; Public relations
Notes: Includes bibliographical references and index.
Table of contents: title: Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security; title: Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications; title: The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report; title: Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research; title: Appendix. Tactics for keeping up digitally.