Winning in emerging markets
Subtitle: a road map for strategy and execution
By: Krishna G. Palepu, Tarun Khanna.
Contributors: Khanna, Tarun.
Publisher: Harvard Business Press
Published: 2010
Place of publication: Boston, Mass
Language: eng
ISBN-13: 9781422166956
Subjects: Commerce; International business enterprises; Globalization -- Economic aspects; Marketing -- Management
Table of contents: title: Introduction; title: The nature of institutional voids in emerging markets; title: Spotting and responding to institutional voids; title: Exploiting institutional voids as business opportunities; title: Multinationals in emerging markets; title: Emerging giants : competing at home; title: Emerging giants : going global; title: The emerging arena.