Planning and control of multinational marketing strategy
Subtitle: the issue of integration
By: M. M. Shahid Siddiqi.
Series: Multinational corporations
Publisher: Arno Press
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 281
Subjects: Marketing -- Management.; International business enterprises.
Notes: Bibliography: p. xxv-xxxii.
Originally preseented as the author's thesis, University of Pennsylvania, 1976.
Includes index.