Why store brand penetration varies by retailer
By: Sanjay K. Dhar, Stephen J. Hoch
Contributors: Hoch, Stephen J., 1952-
Series: Report -- no. 97-114; Report (Marketing Science Institute) -- no. 97-114
Publisher: MSI
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: House brands -- United States; Product management -- United States; Brand choice -- United States
Notes: At head of title: Marketing Science Institute

"Working paper."

"July 1997."

Includes bibliographical references (p. 33-34)