Marketing to American Latinos
Subtitle: a guide to the in-culture approach
By: M. Isabel Valdés.
Publisher: Paramount Market Pub.
Published: 2000
Place of publication: Ithaca, N.Y
Language: eng
Subjects: Hispanic American consumers -- United States.; Marketing -- United States.; Marketing research -- United States.
Notes: Includes bibliographical references and index.
System requirements for accompanying computer disc: PC; World Wide Web; Adobe Acrobat; password needed for access to book's web site via toll-free call to publisher.