A arte dos slogans
Subtitle: as técnicas de construção das frases de efeito do texto publicitário
By: Luiz Carlos Assis Iasbeck.
Edition: 1a. ed.
Publisher: Annablume; UPIS, Faculdades Integradas
Published: 2002
Place of publication: São Paulo, SP, Brasil; Brasília, DF
Language: por
Number of pages: 197
Subjects: Slogans -- Brazil.
Notes: Includes bibliographical references (p. [193]-197).