The race card
Subtitle: campaign strategy, implicit messages, and the norm of equality
By: Tali Mendelberg.
Publisher: Princeton University Press
Published: 2001
Place of publication: Princeton, N.J
Language: eng
Number of pages: 307
Subjects: Political campaigns -- United States.; Communication in politics -- United States.; Elections -- United States.; United States -- Race relations -- Political aspects.
Notes: Includes bibliographical references (p. [277]-298) and index.
Table of contents: value: A theory of racial appeals; value: The norm of racial inequality, electoral strategy, and explicit appeals; value: The norm of racial equality, electoral strategy, and implicit appeals; value: The political psychology of implicit communication; value: Crafting, conveying, and challenging implicit racial appeals : campaign strategy and news coverage; value: The impact of implicit messages; value: Implicit, explicit, and counter-stereotypical messages : the welfare experiment; value: Psychological mechanisms : the norms experiment; value: Implicit communication beyond race : gender, sexual orientation, and ethnicity; value: Political communication and equality.