Harvard Business Review on Strategic Alliances
Series: Harvard Business Review Paperback
Publisher: Harvard Business School Press
Published: February 26, 2002
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9781591391333
Subjects: Business strategy; Management & management techniques; Strategic Planning; Economics - General; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic alliances (Business); Entrepreneurship; General
First sentence: COLLABORATION BETWEEN COMPETITORS is in fashion.
Description: "A first-time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This volume provides a broad and diverse look at strategic alliances, including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border alliances."--Jacket.