Global marketing strategies
By: Jean-Pierre Jeannet, Hubert D. Hennessey.
Contributors: Hennessey, Hubert D.; Jeannet, Jean-Pierre.
Edition: 2nd ed.
Publisher: Houghton Mifflin
Published: 1992
Place of publication: Boston
Language: eng
Number of pages: 899
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: International marketing management. c1988.