Advertising theory
By: co-edited by Shelly Rodgers and Esther Thorson
Edition: 1st ed.
Series: Routledge communication series
Publisher: Routledge
Published: 2011
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415886611; 9780415886628; 9780203149546
Subjects: Advertising
Table of contents: title: Perspectives on advertising and advertising theory; title: What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers; title: Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan; title: Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid; title: Psychological processes in response to advertisements; title: The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt; title: The role of emotion in processing advertising / by Larry Percy; title: Theories of emotion and affect in marketing communications / by Jon D. Morris; title: Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley; title: Involvement / by Eric Haley; title: Specific audiences; title: A theory of advertising to children / by Russell Laczniak and Les Carlson; title: Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki; title: How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee; title: The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham; title: Different types of advertising messages; title: Creativity and ad theory / by Sheila L. Sasser and Scott Koslow; title: Creativity and risk theories of advertising by douglas c. west, university of london; title: A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips; title: Narrative advertisements and narrative processing / by ChingChing Chang; title: Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps; title: Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan; title: Theory building for online health product advertising / by Jisu Huh and Wonsun Shin; title: Political advertising / by Marjolein Moorman and Peter Neijens; title: Media and media devices; title: Media analysis and decision-making / by Hugh M. Cannon; title: Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till; title: Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou; title: Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki; title: In-game advertising and advergames : a critical review of the past decade?s research / by Seounmi Youn and Mira Lee; title: Social media and advertising theory / by Harshavardhan Gangadharbatla; title: Organizations; title: Toward a social ecology of advertising / by Christine Wright-Isak; title: Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes; title: I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau; title: Contexts of advertising; title: Ethics and advertising theory / by Minette E. Drumwright; title: Theory and law / by Jef Richards; title: Four theories of how imc works / by Sandra Moriarty and Don Schultz; title: Theories about health and advertising / by Joyce M. Wolburg; title: The future of advertising theories; title: Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston; title: Toward theories of advertising : where do we go from here? / by Marla B. Royne; title: Advancing advertising theories and scholarship / by Hairong Li; title: Adventures in misplaced theories / by Herbert Jack Rotfeld; title: Imc, advertising research, and the advertising discipline / by Patricia B. Rose.