Selling the Economic Miracle
Subtitle: Economic Reconstruction and Politics in West Germany, 1949-1957
Publisher: Berghahn Books
Published: 20070101
ISBN-13: 9781789206401
Subjects: Postwar 20th century history, from c 1945 to c 2000
Description: Through an examination of election campaign propaganda and various public relations campaigns, reflecting new electioneering techniques borrowed from the United States, this work explores how conservative political and economic groups sought to construct and sell a political meaning of the Social Market Economy and the Economic Miracle in West Germany during the 1950s.The political meaning of economics contributed to conservative electoral success, constructed a new belief in the free market economy within West German society, and provided legitimacy and political stability for the new Federal Republic of Germany.
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