Consumed
Subtitle: rethinking business in the era of mindfulness
By: Andrew Benett and Ann O'Reilly ; with Stuart Harris
Contributors: O'Reilly, Ann
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 242
ISBN-13: 9780230101784
Description: "Consumed is a forward-thinking look at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by the authors found the following: - More than a quarter of respondents believe their lives would be better if they owned fewer things. - 55 percent of Americans surveyed say they're deriving a sense of satisfaction from reducing their purchases during the down-turn, and seven in ten global respondents say they feel good about reducing the amount of waste they create. - Nearly half of the American respondents have no intention of going back to their old shopping patterns, even when the economy rebounds. Brand experts Andrew Benett and Ann O'Reilly advise businesses on current and pending shifts in consumer behavior and what they must do to lead in this new economy"--
Notes: Includes bibliographical references (p. [203]-234) and index.