Product management
Subtitle: product life cycles and competitive marketing strategy
By: [by] Chester R. Wasson.
Publisher: Challenge Books
Published: 1971
Place of publication: St. Charles, Ill
Language: eng
Number of pages: 252
Subjects: Product management; Product life cycle
Notes: Bibliography: p. 246-248.
Published in 1974 under title: Dynamic competative strategy & product life cycles.