Strategic marketing and management
By: edited by Howard Thomas and David Gardner.
Contributors: Thomas, Howard, 1943-; Gardner, David Morgan, 1936-; American Marketing Association. Marketing Education Division.; University of Illinois at Urbana-Champaign. Dept. of Business Administration.
Publisher: Wiley
Published: 1985
Place of publication: Chichester [West Sussex]; New York
Language: eng
Number of pages: 509
Subjects: Marketing -- Congresses; Marketing -- Management -- Congresses
Genres: Congresses.
Notes: Includes bibliographies and indexes.
Papers presented at a conference co-sponsored by the Marketing Education Division of the American Marketing Association and the Dept. of Business Administration, College of Commerce and Business Administration at the University of Illinois at Urbana-Champaign, held May 10-11, 1982 at the university.