One-to-One Web Marketing
Subtitle: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition
Edition: 2nd Bk&Cdr edition
Publisher: John Wiley & Sons
Published: January 22, 2001
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9780471404002
Subjects: Computers; Business / Economics / Finance; Computer Books And Software; Advertising & Promotion; E-Commerce - General; Marketing - General; Business & Management; Internet; Sales & marketing management; Internet - General; Design; Internet advertising; Internet marketing; Market segmentation; Web sites
First sentence: In 1991, we were inspired by the introduction of Regis McKenna's book, Relationship Marketing (Addison-Wesley, 1991).