Marketing Management
Subtitle: Text and Cases
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: July 20, 2001
Language: eng
Format: Hardcover
Number of pages: 512
ISBN-13: 9780072499803
Subjects: Sales & marketing; Marketing - General; Marketing Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Business & Economics / Marketing / General; Case studies; Management; Marketing