Road safety campaigns: design and evaluation.
Subtitle: The use of mass communications for the modification of road user behaviour; report by an OECD road research group.
By: Prepared by G. J. S. Wilde with the assistance of J. L'Hoste, D. Sheppard and G. Wind.
Contributors: Wilde, Gerald J. S., 1932-
Publisher: Organization for Economic Co-operation and Development
Published: 1971
Place of publication: [Paris]
Language: eng
Number of pages: 75
Subjects: Traffic safety.; Advertising -- Traffic safety.
Notes: Bibliography: p. 57-61.