New products: concepts, development, and strategy.
By: Robert R. Scrase, editor.
Contributors: Scrase, Robert R.; American Marketing Association. Detroit Chapter.
Series: Michigan business papers -- no. 43.
Publisher: Bureau of Business Research, University of Michigan
Published: 1967
Place of publication: Ann Arbor
Language: eng
Number of pages: 91
Subjects: New products.
Notes: "Sponsored by the Detroit Chapter of the American Marketing Association."