Brand zeitgeist
Subtitle: embedding brand relationships into the collective consciousness
By: Chris Houchens
Publisher: iUniverse
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 89
ISBN-13: 9781450206792
Subjects: Branding (Marketing); Brand loyalty; Stratégie de marque; Fidélité à une marque; Branding
Other titles: Brandzeitgeist
Notes: Includes bibliographical references (pages 85-87).