Buying and Believing
Subtitle: Sri Lankan Advertising and Consumers in a Transnational World
Edition: New Ed edition
Publisher: University Of Chicago Press
Published: May 1, 2001
Language: eng
Format: Paperback
Number of pages: 248
ISBN-13: 9780226430416
Subjects: Advertising industry; Anthropology; Consumer issues; Media Studies; Social Science; Archaeology / Anthropology; Sociology; Anthropology - General; Economics - Theory; Social Science / Anthropology / General; Advertising; Consumption (Economics); Marketing; Sri Lanka
First sentence: If advertising is defined as a system of proclamation and announcement, it predates the modern world of consumer capitalism.