Lightning strategies for innovation
Subtitle: how the world's best firms create new products
By: Willard I. Zangwill.
Publisher: Lexington Books; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1993
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 359
Subjects: New products.; Technological innovations.; Strategic planning.
Notes: Includes bibliographical references (p. [331]-340) and index.
Table of contents: title: Lightning overview; title: Strategic impact; title: Expertise and technological foundations; title: Cultural foundations; title: Managerial foundations : competitive benchmarking; title: The planning foundation and risk management; title: Creating a good plan; title: The cost of fumbles; title: How to get rid of fumbles; title: The fickle customer; title: The customer-first questions and customer research; title: Flexibility produces sales; title: The business strategy of the product; title: Platforms, reuse, and modularity; title: Concurrent engineering : the concept; title: Concurrent engineering and the contract book; title: Scheduling; title: Toward the future with several powerful techniques and methods; title: Implementing continuous improvement; title: Action plan.