Sport und Werbung
By: Thomas Schierl, Daniela Schaaf (Hrsg.).
Series: Sportkommunikation -- 9; Sportkommunikation -- 9.
Publisher: Herbert von Halem Verlag
Published: 2011
Place of publication: Köln
Language: ger
Number of pages: 350
ISBN-13: 9783869620503
Subjects: Sports journalism; Mass media; Marketing; Mass media and sports; Communication in sports; Sports sponsorship
Notes: Includes bibliographical references.