Anwendung von neuronalen Netzen in der Marketingforschung
By: Diana Rittinghaus-Meyer.
Publisher: Akademischer Verlag
Published: 1993
Place of publication: München
Language: ger
Number of pages: 261
Subjects: Marketing research -- Statistical methods.; Neural networks (Computer science)
Notes: Includes bibliographical references (p. 251-261).
Originally presented as the author's thesis (doctoral)--Universität der Bundeswehr München, 1993.