Attitude research reaches new heights.
By: Charles W. King and Douglas J. Tigert, editors.
Contributors: King, Charles W., ed.; Tigert, Douglas J., ed.
Series: Marketing research techniques; [American Marketing Association] Bibliography series, no. 14
Publisher: American Marketing Association
Published: 1971
Place of publication: [Chicago
Language: eng
Number of pages: 339
Subjects: Attitude (Psychology) -- Testing -- Congresses.; Consumers -- Congresses.; Marketing research -- Congresses.
Notes: Includes bibliographies.
Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970.