The brain sell
Subtitle: when science meets shopping : how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions and stimulating us to shop
By: Dr. David Lewis
Publisher: Nicholas Brealey Publishing
Published: 2013
Place of publication: London; Boston
Language: eng
Number of pages: 298
ISBN-13: 9781857886016
Subjects: Consumer behavior; Shopping; Psychology; Consumers; Psychological aspects; Marketing; Advertising
Description: Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it. A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.
Notes: Includes bibliographical references and index.
Table of contents: title: When science met selling; title: Hidden persuaders that shape the way we shop; title: "I know what you're thinking!"; title: Why shopping isn't "All in the mind"; title: Inside the buying brain; title: The persuasive power of atmospherics; title: Brand love: the engineering of emotions; title: The power of subliminal priming and persuasion; title: When your television watches you; title: The marketing power of mobile media; title: The ultimate brain sell; title: Let the buyer be aware.