Strategic Communications in the Digital Age
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740307122
Table of contents: title: Content; title: 1. Author’s note; title: 2. Why digital communication?; title: 3. Who are you and what do you want?; title: 4. Strategic communications for individuals – personal image management; title: 4.1. Your digital profile; title: 4.2. What to do about it?; title: 5. Strategic communications for start-ups and small enterprises: brand management; title: 5.1. Understand your audience: Buyer Personas; title: 5.2. Emailing; title: 5.3. Strategic contact management: CRM; title: 5.4. Your website; title: 5.5. SEO basics: content management; title: 5.6. Media relations; title: 5.7. Leverage the outcome of your media relations; title: 6. Strategic communications for established companies: managing engagement; title: 6.1. The Conversation Prism from Brian Solis; title: 6.2. Know-how management; title: 7. Video communication; title: 8. Strategic crisis communication; title: 9. Tailor-made advice; title: 10. Conclusion