Product decision processes among older adults
By: Tora Kay Bikson, Jackie Goodchilds.
Contributors: Goodchilds, Jacqueline D. 1926- joint author.; National Science Foundation (U.S.)
Series: [Report] - Rand Corporation ; R-2361-NSF
Publisher: Rand
Published: 1978
Place of publication: Santa Monica, CA
Language: eng
Number of pages: 288
Subjects: Consumers' preferences -- United States.; Older consumers -- United States.; Motivation research (Marketing)
Notes: Bibliography: p. 283-288.
"Prepared under a grant from the National Science Foundation."