Market analysis and forecasting selling and advertising
Subtitle: a summary of proceedings of a seventh one-day Conference of Owners and Managers of Manufacturing and Processing Plants, held at Dalhousie University on June 15, 1960, in cooperation with the Nova Scotia Department of Trade and Industry, Atlantic Division [of the] Canadian Manufacturing Association, Maritime Provinces Board of Trade, Halifax Board of Trade, and the Atlantic Provinces Economic Council.
Series: Current publications (Dalhousie University.  Institute of Public Affairs) -- no. 18
Publisher: Bureau of Industrial Relations, Institute of Public Affairs, Dalhousie University
Published: 1960
Place of publication: Halifax
Language: eng
Number of pages: 35
Subjects: Market surveys; Sales forecasting