The McGraw-Hill professional salesmanship program
By: [by] Charles B. Roth.
Contributors: Roth, Charles B.; Whiting, Percy H.; Wilson, John McGregor, b. 1889.; Hegarty, Edward J.
Publisher: McGraw-Hill
Published: 1969
Place of publication: New York
Language: eng
Subjects: Selling.; Sales presentations.
Notes: For use with four textbooks for reading assignments: How to sell your way to success, by C. B. Roth, 1953; The five great problems of salesmen and how to solve them, by P. H. Whiting, 1964; Open the mind and close the sale, by J. M. Wilson, 1953; Making your sales presentation sell more, by E. J. Hegarty, 1957.