Sales promotion
Subtitle: concepts, methods, and strategies
By: Robert C. Blattberg, Scott A. Neslin.
Contributors: Neslin, Scott A., 1952-
Publisher: Prentice Hall
Published: 1990
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 513
Subjects: Sales promotion.
Notes: Includes bibliographical references (p. 482-501) and indexes.