Theories of mass communication
By: Melvin L. De Fleur, Sandra Ball-Rokeach.
Contributors: Ball-Rokeach, Sandra, joint author.
Edition: 3d ed.
Publisher: D. McKay Co.
Published: 1975
Place of publication: New York
Language: eng
Number of pages: 288
Subjects: Mass media -- Social aspects.
Notes: Includes bibliographical references and index.