2002 Ama Winter Educators' Conference
Subtitle: Marketing Theory and Applications February 22-25, 2002 (A M a Winter Educators' Conference, 2002)
Contributors: Kenneth R. Evans (Editor); Lisa K. Scheer (Editor)
Publisher: Amer Marketing Assn
Published: March 2002
Format: Paperback
ISBN-13: 9789992381458
Subjects: Marketing - General; Business & Economics; Reference