The Consumer Trap
Subtitle: Big Business Marketing in American Life (History of Communication)
Publisher: University of Illinois Press
Published: December 15, 2004
Language: eng
Format: Paperback
Number of pages: 216
ISBN-13: 9780252072642
Subjects: Distributive industries; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Marketing - Research; Business & Economics / Business Law; Marketing - General
First sentence: Big businesses in the United States now spend well over a trillion dollars a year on marketing.