The marketing revolution
Subtitle: a radical manifesto for dominating the marketplace
By: Kevin J. Clancy, Robert S. Shulman.
Contributors: Shulman, Robert S., 1951-
Publisher: HarperBusiness
Published: 1991
Place of publication: [New York, N.Y.]
Language: eng
Number of pages: 314
Subjects: Marketing -- Management; Marketing research
Notes: Includes bibliographical references and index.