Global marketing management
Subtitle: cases and readings
By: [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
Contributors: Buzzell, Robert D. 1933-; Quelch, John A.; Bartlett, Christopher A., 1943-
Edition: 2nd ed.
Publisher: Addison-Wesley; Addison Wesley Longman Publishing Co
Published: 1992
Place of publication: Reading, Mass
Language: eng
Number of pages: 751
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Other titles: Multinational marketing management.
Notes: Includes bibliographical references.
Rev. ed. of: Multinational marketing management. c1988.