Implementing the marketing concept one employee at a time
Subtitle: pinpointing beliefs about customer focus as a lever for organizational renewal
By: Chris T. Allen, Edward F. McQuarrie, Terri Feldman Barr
Contributors: McQuarrie, Edward F; Barr, Terri Feldman; Marketing Science Institute
Series: Report -- no. 98-125; Report (Marketing Science Institute) -- no. 98-125
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Subjects: Customer services; Marketing -- Management; Personnel management; Organizational change
Notes: "Working paper."

"November 1998."

Includes bibliographical references (p. 25-29)