The audiances of 5 magazines
Subtitle: size, characteristics, possessions.
By: Newsweek, Time, U. S. news & world report, Life, The Saturday evening post. Conducted by Audits and Survey Company, inc. in consultation with the Advertising Research Foundation, inc.
Contributors: Advertising Research Foundation.
Publisher: Newsweek
Published: 1962
Place of publication: New York
Language: eng
Number of pages: 103
Subjects: Readership surveys.; Periodicals -- Circulation.; American periodicals -- Statistics.
Genres: Statistics.
Notes: "Sponsored by Newsweek."

"Supplement. Readers per dollar figures based on publisher's 1963 one-time black & white page rates": (20 p.) inserted.