Innováció-marketing
By: szerkesztették Vágási Mária, Piskóti István, Buzás Norbert.
Contributors: Vágási, Mária.; Piskóti, István.; Buzás, Norbert.
Series: Marketing szakkönyvtár
Publisher: Akadémiai Kiadó
Published: 2006
Place of publication: Budapest
Language: hun
Number of pages: 378
Subjects: Marketing.; Marketing research.; Marketing -- Planning.
Other titles: Innovációmarketing
Notes: Includes bibliographical references.