Die Entwicklung des Funktionsrabatts im Presse-Grosso
By: Peter Brummund
Edition: 1. Aufl.
Series: Schriften zur Medienwirtschaft und zum Medienmanagement -- Bd. 22
Publisher: Nomos
Published: 2009
Place of publication: Baden-Baden
Language: ger
Number of pages: 133
ISBN-13: 9783832941826
Subjects: Newspaper and periodical wholesalers; Periodicals; Marketing; Rebates
Notes: Includes bibliographical references (p. 129-133).