The Fairchild Dictionary of Retailing
Publisher: Gardners Books; Fairchild Books, Inc.
Published: 2009
Language: eng
Number of pages: 471
ISBN-13: 9781563673443
Description: "The new edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, merchandise marts, and new terms to the e-retailing business and features Internet resources and a bibliography."--BOOK JACKET.