Pátria, chuteiras e propaganda
Subtitle: o brasileiro na publicidade da Copa do Mundo
By: Edison Gastaldo.
Edition: 1a ed.
Publisher: Editora Unisinos; Annablume
Published: 2002
Place of publication: São Leopoldo, RS, Brasil; São Paulo, SP, Brasil
Language: por
Number of pages: 229
Subjects: Soccer -- Social aspects -- Brazil.; World Cup (Soccer) -- Brazil.; Mass media and propaganda -- Brazil.; Mass media -- Social aspects -- Brazil.
Notes: Includes bibliographical references (p. [227]-229).
Revised version of the author's thesis (doctoral--Universidade Estadual de Campinas, 2000) presented under the title: A nação e o anúncio : a representação do brasileiro na publicidade da Copa do Mundo.