Toward higher ground
Subtitle: reclaiming public confidence in a competitive environment
By: Peter D. Eckel, Lara Couturier.
Contributors: Couturier, Lara.
Series: The changing relationship between states and their institutions -- 5
Publisher: American Council on Education
Published: 2006
Place of publication: Washington, D.C
Language: eng
Number of pages: 29
Subjects: Education, Higher -- Economic aspects -- United States; Education, Higher -- Aims and objectives; Educational change -- United States; Universities and colleges -- United States -- Marketing; Universities and colleges -- Public relations -- United States
Other titles: Reclaiming public confidence in a competitive environment
Description: The first decade of the 21st century has been marked by increased expectations for and demands on higher education. Colleges and universities of all kinds are struggling to compete effectively and continue to serve the public's needs and maintain its confidence. This essay, the fifth in a series on the changing relationship between states and their institutions, explores ways to reconcile oft-competing demands. - Publisher.
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