Rethinking innovation and design for emerging markets
Subtitle: inside the Renault Kwid project
By: Cristophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn
Contributors: Jullien, Bernard, author; Lung, Yannick, author
Published: 2017
Language: eng
Number of pages: 164
ISBN-13: 9781138037205
Subjects: Design and construction; Automobiles; Technological innovations; Management; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Incredible Kwid; title: Upstream exploration : April 2010-October 2011; title: From definition to confirmation : a unique and independent approach (October 2011-July 2012); title: Target-based cost control; title: Supplying from India; title: Investment decisions at industrial start-up and ramp-up : July 2013-June 2016; title: The commercial launch ofKkwid in India : March 2015-June 2016; title: Prospects for international deployment of a new lineage : 2016 and beyond; title: Fractal innovation and creative product development; title: The maturation of a "trickle-up" approach of the automobile at Renault; title: The global innovation playing field; title: Conclusion; title: Bibliography; title: Appendix: List of people interviewed; title: Index.