Corporate Strategy
Subtitle: A Resource Based Approach
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: October 1, 1997
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780072895438
Subjects: Business strategy; Organizational effectiveness; Corporate Planning; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic Planning; Management - General; Business & Economics / Management
First sentence: Consider the following list of companies: IBM, Westinghouse Electric, Time Warner, American Express, General Motors, Kodak.