Managing electronic media
Subtitle: making, marketing, and moving digital content
By: Joan Van Tassel, Lisa Poe-Howfield.
Contributors: Poe-Howfield, Lisa.
Publisher: Focal Press; Focal Press/Elsevier
Published: 2010
Place of publication: Burlington, MA
Language: eng
Number of pages: 417
ISBN-13: 9780240810201
Subjects: Mass media -- Management
Notes: Includes bibliographical references and index.
Table of contents: title: The media industries : segments, structures, and similarities; title: Media organizations; title: Leadership and management; title: Managing human resources; title: Financial management; title: Media consumers : measurement and metrics.