The social psychology of consumer behaviour
By: Richard P. Bagozzi, Zeynep Gurhan-Canli, Joseph R. Priester.
Contributors: Gurhan-Canli, Zeynep, 1968-; Priester, Joseph R., 1960-
Series: Applying social psychology
Publisher: Open University; Open University Press
Published: 2002
Place of publication: Philadelphia, Pa
Language: eng
Number of pages: 222
Subjects: Consumption (Economics) -- Social aspects; Consumer behavior; Consumers -- Psychology
Notes: Includes bibliographical references and index.