Cross-channel-Medienmarken
Subtitle: strategische Optionen, Ausgestaltungsmöglichkeiten und nachfragerseitige Bewertung
By: Mirko Caspar.
Series: Schriften zu Marketing und Management -- Bd. 41
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 2002
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 346
Other titles: Crosschannelmedienmarken
Notes: Originally presented as the author's thesis (doctoral)--Universität Munster (Westfalen), 2002.

Includes bibliographical references (p. 311-346).