Media, the key driver of consumerism
Subtitle: macro-micro linkage and policy dimension, a case study of FM radio
By: Abhilasha Kumari.
Contributors: Institute for Studies in Industrial Development (New Delhi, India)
Series: ISID working paper -- 2008/06
Publisher: Institute for Studies in Industrial Development
Published: 2008
Place of publication: New Delhi
Language: eng
Number of pages: 34
Subjects: FM broadcasting -- India -- Case studies; Radio broadcasting policy -- India
Genres: Case studies.
Notes: Includes bibliographical references.