El efecto de los aromas en la recordación de marca
By: Juliana Ospina Buitrago, Felipe Samper Strouss ; asesor, Carlos Trujillo Valencia
Contributors: Samper Strouss, Felipe
Series: Mejores proyectos de grado -- 49
Publisher: Uniandes
Published: 2010
Place of publication: Bogotá
Language: spa
Number of pages: 44
Subjects: Scent as a marketing device; Evaluation; Branding (Marketing); Case studies; Consumers' preferences
Notes: Includes bibliographical references (p. 23-24).