Doing Anthropology in Consumer Research
Publisher: Left Coast Press, Inc.
Published: November 30, 2007
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9781598740905
Subjects: Ethnography; Market research; Social Science; Business / Economics / Finance; Sociology; Anthropology - Cultural; Consumer Behavior - General; Marketing - Research; Social Science / Anthropology / Cultural; Anthropology - General; Business anthropology; Consumers; Research