Motivation and market behavior
By: edited by Robert Ferber and Hugh G. Wales.
Contributors: Wales, Hugh G., joint author.
Series: Getting and spending
Publisher: Arno Press
Published: 1976
Place of publication: [New York]
Language: eng
Number of pages: 437
Subjects: Motivation research (Marketing) -- Addresses, essays, lectures.
Notes: Bibliography: p. [403]-429.
Reprint of the ed. published by R. D. Irwin, Homewood, Ill.
Includes index.