Strategies in broadcast and cable promotion
Subtitle: commercial television, radio, cable, pay-television, public television
By: edited by Susan Tyler Eastman, Robert A. Klein.
Contributors: Eastman, Susan Tyler.; Klein, Robert A., 1928-
Series: Wadsworth series in mass communication
Publisher: Wadsworth Pub. Co.
Published: 1982
Place of publication: Belmont, Calif
Language: eng
Number of pages: 355
Subjects: Television broadcasting -- Marketing; Radio broadcasting -- Marketing; Cable television -- Marketing
Notes: Bibliography: p. 333-344.
Includes index.