Personal brands
Subtitle: manage your life with talent and turn it into a unique experience
By: Roberto Álvarez del Blanco ; [foreword by David A. Aaker]
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: Basingstoke; New York
Language: eng
Number of pages: 226
ISBN-13: 9780230252639
Subjects: Branding (Marketing)
Notes: Includes bibliographical references (p. [214]-219) and index.