Brand building on the internet
By: Leslie de Chernatony.
Contributors: Birmingham Business School.
Series: Working paper series -- 9 ; -- 2003
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Number of pages: 17
Notes: Dated June 2003.

Incorrect ISBN (0704423404) on series half title page.

Includes bibliographical references.