The Digital Economy
Subtitle: Promise and Peril in the Age of Networked Intelligence
Publisher: McGraw-Hill
Published: October 1, 1995
Language: eng
Number of pages: 342
ISBN-13: 9780070622005
First sentence: When the Atlanta-based rock band R.E.M. went on tour in 1995, the first time the supergroup had played so extensively in five years, much of the promotional efforts was focused on the Internet.
Description: In this eagerly awaited follow-up to his best-selling Paradigm Shift, global IT expert Don Tapscott answers the one question that burns on the mind of every forward-looking executive and manager: What does the new technology mean to me and my business?

In clear, jargon-free English, using actual examples of leading-edge organizations who are successfully riding the new IT wave, Don Tapscott reveals how the new technology and business strategies are transforming not only business processes but also the way products and services are created and marketed, the structure and goals of the enterprise, the dynamics of competition, and all the rules for business success.

But the remarkable journey doesn't end there. The Digital Economy also takes you to the epicenter of a new convergence of computing, telecommunications, and entertainment. From Wal-Mart's electronically linked purchasing systems to Sun Microsystem's desktop university to Chase Manhattan Bank's consumer video kiosks, and beyond, it discloses how results-hungry organizations are moving past simple reengineering to the complete IT-enabled transformation of the corporation.

The Digital Economy also tackles the dark side of the information highway - the first frank, balanced, and comprehensive look at the perils of the revolution underway for every business, society, and individual. With this book Tapscott opens an international debate on the role of business in the transition to the new economy and a new society based on fairness, justice, and democracy.