The Dartnell sales promotion handbook
By: Tamara Brezen Block, William A. Robinson, editors.
Contributors: Block, Tamara Brezen.; Robinson, William A., 1926-; Dartnell Corporation.
Edition: 8th ed.
Publisher: Dartnell Corp.
Published: 1994
Place of publication: Chicago
Language: eng
Number of pages: 910
Subjects: Sales promotion -- Handbooks, manuals, etc; Marketing -- Handbooks, manuals, etc
Other titles: Sales promotion handbook
Notes: Includes index.