Advertising, the media and globalisation
Subtitle: a world in motion
By: John Sinclair
Publisher: Routledge
Published: 2012
Place of publication: Abingdon, Oxon; New York, NY
Language: eng
Number of pages: 160
ISBN-13: 9780415668828; 9780415668835; 9780203143643
Subjects: Social aspects; Globalization; Advertising; Mass media
Notes: Includes bibliographical references and index.
Table of contents: title: Advertising as an object of study; title: Global trends in the advertising industry; title: Advertising and the media in motion; title: Current trends in advertising, media and society; title: Advertising, globalisation and world regions.