After Fifty
Subtitle: How the Baby Boom Will Redefine the Mature Market
Publisher: Paramount Market Publishing
Published: August 2003
Language: eng
Format: Hardcover
Number of pages: 180
ISBN-13: 9780972529020
Subjects: Marketing - General; Business & Economics; Business / Economics / Finance; Personal Finance; Consumer Behavior - General; Personal Finance - Retirement Planning
First sentence: When baby boomers were in their early 20s and late teens, they were the segment to attract and sell.