Marketing
Subtitle: contemporary concepts and practices.
Contributors: Guiltinan, Joseph P.
Edition: 3rd ed. / William F. Schoell, Joseph P. Guiltinan.
Publisher: Allyn and Bacon
Published: 1988
Place of publication: Boston
Language: eng
Number of pages: 762
Subjects: Marketing.
Notes: Bibliography: p. 757-762.
Includes indexes.