Standard-Lexikon für Markt- und Konsumforschung
By: Wolfgang J. Koschnick
Publisher: Saur
Published: 1995
Place of publication: München; New Providence
Language: ger
Subjects: Marketing research; Dictionaries; German; Consumption (Economics); Research; Consumers; Commerce
Table of contents: title: Bd. 1. A-K.; title: Bd. 2. L-Z.