L' écran publicitaire
Subtitle: idéologie et savoir-faire des professionnels de la publicité dans l'audiovisuel (1968-1992)
By: Jacques Guyot.
Series: Collection "Logiques sociales"; Logiques sociales.
Publisher: Editions L'Harmattan
Published: 1992
Place of publication: Paris
Language: fre
Number of pages: 351
Subjects: Television advertising -- France.
Notes: Includes bibliographical references (p. 327-331) and index.