Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective
Publisher: Irwin/McGraw-Hill
Published: January 2007
Language: eng
Format: Hardcover
Number of pages: 820
ISBN-13: 9780073101262
Subjects: Advertising & Promotion; Business / Economics / Finance
First sentence: During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.