SPRINTER
Subtitle: a model for the analysis of new frequently purchased consumer products
By: [by] Glen L. Urban.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- no. 364-69; Working paper (Sloan School of Management) -- 364-69.
Publisher: M.I.T.
Published: 1969
Place of publication: Cambridge
Language: eng
Number of pages: 65
Subjects: New products -- Mathematical models.; Consumers -- Attitudes -- Mathematical models.