Business marketing management
By: Frank G. Bingham, Jr., Barney T. Raffield III.
Contributors: Raffield, Barney T.; Bingham, Frank G.
Publisher: South-Western College
Published: 1995
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 675
Subjects: Industrial marketing -- Management.; Industrial procurement -- Management.; Industrial marketing -- United States -- Case studies.; Industrial procurement -- United States -- Case studies.
Notes: Includes bibliographical references and index.
Rev. ed. of: Business to business marketing management. c1990.