Guerrilla PR Wired 
Subtitle: Waging a Successful Publicity Campaign Online, Offline, and Everywhere In Between
Publisher: McGraw-Hill
Published: January 21, 2003
Language: eng
Number of pages: 288
ISBN-13: 9780071382328
First sentence: The older I get, the more I realize the truth of the old saying "Life ain't no dress rehearsal."