Looking Forward, Looking Back : Drawing on the Past to Shape the Future of Marketing
Subtitle: Proceedings of the 2013 World Marketing Congress
Publisher: Springer
Published: Aug 23, 2016
Format: paperback
Number of pages: 922
ISBN-13: 9783319373621
Notes: Source title: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in ... of the Academy of Marketing Science)