Marketing plans
Subtitle: how to prepare them : how to use them
By: Malcolm H.B. McDonald.
Contributors: Chartered Institute of Marketing.; CAM Foundation.
Edition: 2nd ed.
Series: Marketing series
Publisher: Butterworth-Heinemann
Published: 1989
Place of publication: Oxford
Language: eng
Number of pages: 337
Subjects: Marketing -- Management.
Notes: 2nd ed. originally published by Heinemann Professional, 1989.

'Published on behalf of the Chartered Institute of Marketing and the CAM Foundation'.