Television & new media
Subtitle: must-click tv
By: Jennifer Gillan.
Publisher: Routledge
Published: 2010
Place of publication: NewYork
Language: eng
Number of pages: 313
ISBN-13: 9780415802376; 9780415802383; 9780203875032
Subjects: Television programs -- United States; Television programs -- United States -- Rating; Television broadcasting -- Technological innovations -- United States; Convergence (Telecommunication); Television viewers -- United States
Other titles: Television and new media
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : it's network tv; title: Fan tracking, targeting, and interaction from the web to the WB; title: Timeshifting, circumvention, and flow on Fox; title: Placeshifting, schedule-shifting, and the long-arc serial on ABC; title: Branding, synergy, and product integration on NBC; title: Conclusion.