A cross national comparison of the reliability of selected measurements from consumer surveys
By: Harry L. Davis, Susan P. Douglas, Alvin J. Silk.
Contributors: Douglas, Susan P.; Silk, Alvin J.
Series: WP ; 1110-80; Working paper (Sloan School of Management) -- 1110-80.
Publisher: The Marketing Center, Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1980
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43