The Changing marketing environment
Subtitle: new theories and applications : 1981 educators' conference proceedings
By: Kenneth Bernhardt ... [et al.].
Contributors: Bernhardt, Kenneth L., 1944-
Series: Series ;; no. 47; Series (American Marketing Association) ;; no. 47.
Publisher: American Marketing Association
Published: 1981
Place of publication: Chicago, IL
Language: eng
Number of pages: 471
Subjects: Marketing -- Congresses.; Marketing research -- Congresses.
Notes: Includes bibliographies and indexes.