Principes et pratique du marketing
By: par Éric Langeard et Janine Meyer.
Contributors: Meyer, Janine, joint author.
Edition: 1. éd.
Series: Systèmes-décisions : Section Systèmes de gestion
Publisher: Presses universitaires de France
Published: 1975
Place of publication: Paris
Language: fre
Number of pages: 364
Subjects: Marketing.
Notes: Bibliography: p. [359]-361.
Includes index.