Inside Her Pretty Little Head
Subtitle: A New Theory of Female Motivation and What It Means for Marketing
Publisher: Cyan Communications
Published: April 1, 2007
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781904879961
Subjects: Sales & marketing; Women's studies; Marketing; Sociology Of Women; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Management - General; Women's Studies - General; Brand name products; Women consumers