Internet applications in Euromarketing
By: Lynn R. Kahle, editor.
Contributors: Kahle, Lynn R.
Publisher: International Business Press
Published: 2002
Place of publication: Binghamton, N.Y
Language: eng
Number of pages: 109
Subjects: Internet marketing -- European Union countries; Electronic commerce -- European Union countries; Consumers -- European Union countries -- Attitudes
Other titles: Journal of Euro-marketing.
Notes: Includes bibliographical references and index.
"Internet applications in Euromarketing has been co-published simultaneously  as Journal of Euromarketing, Volume 11, Number 2 2001."