Practical PR
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776818999
Table of contents: title: Sisältö; title: What is Public Relations?; title: What is PR?; title: Two-Way Communication; title: The Great Dunlop Squash Racket; title: Shock! Horror! Drama!; title: The Standing of PR; title: The guises under which PR operates; title: Who needs it?; title: Applying PR in practice; title: Product PR; title: Business PR; title: Financial PR; title: Political PR; title: Internal PR; title: Planning & Evaluation; title: Planning Approach; title: Example of a PR Plan; title: Media Relations; title: The newspaper; title: The Broadcast Media; title: TV & Radio; title: Media People; title: The Persuasion Techniques; title: The press release; title: Some golden rules; title: The Mutual Benefits; title: The Visit