The new global brands
Subtitle: managing non-government organizations in the 21st century
By: John A. Quelch, Nathalie Laidler-Kylander.
Contributors: Laidler-Kylander, Nathalie.
Publisher: Thomson/South-Western
Published: 2006
Place of publication: Mason, Ohio
Language: eng
Number of pages: 324
Subjects: Non-governmental organizations -- Management.; Non-governmental organizations -- Case studies.; Business names.
Genres: Case studies.
Other titles: Managing non-government organizations in the twenty-first century
Notes: Includes bibliographical references.