Elements of task definition shopping situations
Subtitle: a study in context of products high on haptic salience
By: Abhishek, Piyush Kumar Sinha
Contributors: Sinha, Piyush Kumar, author; Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. No. 2014-03-09
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 30
Notes: Includes bibliographical references (pages 29-30).