Contemporary advertising and integrated marketing communications
By: William F. Arens, Michael F. Weigold, Christian Arens
Contributors: Arens, Christian; Michael F. Weigold
Edition: Fourteenth edition, International student edition.
Publisher: McGraw-Hill Irwin
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 722
ISBN-13: 9780071318389
Subjects: Advertising
Notes: Previous eds: c2011, 2009 & 2008.

Includes index.

"This International Student Edition is for use outside U. S."--Cover.