How to buy advertising like the pros-- and save 15 to 50%
Subtitle: a primer for anyone in a small-to medium-sized business or profession
By: Marvin Brown.
Edition: 1st ed.
Publisher: Valmaran Books
Published: 1993
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 200
Subjects: Advertising media planning.
Notes: Includes bibliographical references (p. 193-195).
Table of contents: title: In-house or out-house; title: Buying radio time; title: Buying television time; title: Buying newspaper space; title: Buying magazine space; title: Direct response media; title: Outdoor, yellow pages and other media; title: Trade press advertising; title: Barter; title: How to deal with media representatives; title: How to evaluate your advertising; title: Saving money on production costs; title: How to save money and still meet deadlines; title: Consider your prospects; title: Budget stretchers; title: How much to spend on advertising.