Integrated branding
Subtitle: becoming brand-driven through company-wide action
By: F. Joseph LePla &  Lynn M. Parker.
Contributors: Parker, Lynn M., 1956-
Edition: Rev. ed.
Publisher: Kogan Page
Published: 2002
Place of publication: London; Milford, CT
Language: eng
Number of pages: 299
Subjects: Brand name products -- Management
Notes: Includes bibliographical references (p. [285]-287) and index.