Marketing research; text and cases
By: [by] Harper W. Boyd, Jr. [and] Ralph Westfall.
Contributors: Westfall, Ralph L., joint author.
Edition: 3d ed.
Publisher: R. D. Irwin
Published: 1972
Place of publication: Homewood, Ill
Language: eng
Number of pages: 813
Subjects: Marketing research
Notes: Includes bibliographical references.