Media analysis tools
Subtitle: for selecting the proper periodicals for the advertising schedule
By: R.L. Ehler.
Series: Print media advertising series ;; bk. 3
Publisher: Richler & Co.
Published: 1997
Place of publication: Santa Barbara, CA
Language: eng
Number of pages: 63
Subjects: Advertising media planning.; Advertising, Magazine.; Advertising, Newspaper.
Notes: Includes index.