Price and its role in realistic choice situations--a review of recent work
Subtitle: a study carried out for The Advertising Association
By: by the Economists Advisory Group.
Contributors: Advertising Association (Great Britain)
Series: Research studies in advertising
Publisher: The Advertising Association
Published: 1970
Place of publication: London
Language: eng
Number of pages: 30
Subjects: Consumers.; Prices.
Notes: Includes bibliographical references.