Interactive services marketing
By: Raymond P. Fisk, Stephen J. Grove, Joby John.
Contributors: Grove, Stephen J. 1950-; John, Joby, 1957-
Edition: 3rd ed.
Publisher: Houghton Mifflin
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 276
ISBN-13: 9780618641802
Subjects: Service industries -- Marketing.; Service industries -- Management.
Notes: Includes bibliographical references and indexes.