Consumer behavior
By: Leon G. Schiffman and Leslie Lazar Kanuk.
Contributors: Kanuk, Leslie Lazar.
Edition: 9th ed.
Publisher: Pearson Prentice Hall
Published: 2007
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 166
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Includes bibliographical references and index.