Achieving planned innovation
Subtitle: a proven system for creating successful new products and services
By: Frank R. Bacon, Jr., Thomas W. Butler, Jr.
Contributors: Butler, Thomas W.; Bacon, Frank R.
Edition: [3rd ed.]
Publisher: Free Press
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 160
Subjects: New products -- Management.; Production planning.; Product management.; Marketing research.
Notes: Includes bibliographical references (p. 155) and index.
Rev. ed. of: Planned innovation. 2nd ed. 1981.