Essentials of Marketing Research: Exercises
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776814397
Table of contents: title: Content; title: 1. Introduction to marketing research; title: 1.1. Solutions to chapter 1 questions; title: 2. Exploratory research design; title: 2.1. Solutions to chapter 2 questions; title: 3. Conclusive research design; title: 3.1. Solutions to chapter 3 questions; title: 4. Sampling; title: 4.1. Solutions to chapter 4 questions; title: 5. Measurement and scaling; title: 5.1. Solutions to chapter 5 questions; title: 6. Questionnaire design; title: 6.1. Solutions to chapter 6 questions; title: 7. Data preparation and preliminary data analysis; title: 7.1. Solutions to chapter 7 questions; title: 8. Report preparation and presentation; title: 8.1. Solutions to chapter 8 questions