Marketing insights
Subtitle: selected readings
By: by R. Clifton Anderson and Philip R. Cateora.
Contributors: Anderson, R. Clifton; Cateora, Philip R.
Edition: 2d ed.
Publisher: Appleton-Century-Crofts
Published: 1968
Place of publication: New York
Number of pages: 482
Subjects: Marketing
Notes: Bibliographical footnotes.