The interplay of influence
Subtitle: news, advertising, politics, and the mass media
By: Kathleen Hall Jamieson, Karlyn Kohrs Campbell.
Contributors: Campbell, Karlyn Kohrs.
Edition: 3rd ed.
Publisher: Wadsworth Pub.
Published: 1992
Place of publication: Belmont, Calif
Language: eng
Format: Trade Paperback
Number of pages: 304
Subjects: Mass media -- Influence.; Mass media -- Audiences.; Mass media -- United States.
Notes: Includes bibliographical references and index.
Table of contents: title: The mass media : an introduction. Distinctive characteristics of mass communication -- Interpersonal and mass communication : relationships -- Kinds of mass media -- Major news carriers -- What is news? Hard news defined -- What is covered and reported -- How the story is presented -- News as persuasion. Dramatizing and sensationalizing content -- Inaccurate and incomplete reporting -- Unbalanced interpretation -- Direct intervention -- Influencing the news media. Influencing journalistic norms and routines -- Commercial pressures -- Political pressure -- Ratings and revenues : the audience in mass media social systems -- The mass media : social systems -- A brief history of the mass media -- The role of mass media advertising -- The audience -- Technology -- Commercial television -- Network affiliation -- Public television -- Radio -- Newspapers -- Magazines -- Media consolidation -- What is advertising? -- Defining advertising -- Mediated advertising -- Kinds of mass media advertising -- How to determine whether it's an ad -- Advertising and reality -- Advertising values -- The interplay of news and advertising -- Persuasion through advertising. The advertiser's aims -- Creating product recognition -- Differentiation -- Association -- Participation -- Redundancy -- Advertisers' strategies for persuasion -- Creating associations -- But does advertising work? -- Influencing advertisers. -- Regulation and self-regulation -- Obstacles to regulation -- What advertisers may not say and do -- How to influence the media. Individual complaints -- Group pressure -- Pressure from an established organization -- Pressure from a social movement -- Creating legislative pressure -- Analysis : constructing a dissemination strategy -- Political versus product campaigns. Using the media -- Regulation -- Campaign objectives -- Unpaid coverage -- News and advertising in the political campaign. Controlling news coverage -- Responding to or preventing attack -- How has television changed politics? -- The interplay of influence : issues and character in ads, news, and debates -- Analysis : political ads and news.