Buying impulsive trait
Subtitle: an effective moderator for shopping emotions and perceived risk
By: Hari Govind Mishra ... [and three others]
Contributors: Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2014-03-17
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 22
Notes: Includes bibliographical references (pages 16-18).