Winning political campaigns
Subtitle: a comprehensive guide to electoral success
By: William S. Bike.
Publisher: Denali Press
Published: 1998
Place of publication: Juneau, Alaska, USA
Language: eng
Number of pages: 240
Subjects: Campaign management -- United States -- Handbooks, manuals, etc.; Political campaigns -- United States -- Handbooks, manuals, etc.
Description: Discusses the different techniques that can be used to run a successful political campaign; includes information on advertising, building alliances, proper business practices, candidate behavior, and other related topics.
Notes: Includes bibliographical references (p. 235-238) and index.