Developing a product strategy
Subtitle: planning, production, promotion.
By: Contributors: John F. Bahm, Jr. [and others]  With an introd. by Philip Marvin.  Elizabeth Marting, editor.
Contributors: Bahm, John F.
Series: AMA management report; no. 39
Published: 1959
Place of publication: New York
Language: eng
Number of pages: 352
Subjects: New products