Consumer Insight
Subtitle: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)
Contributors: Merlin Stone (Editor); Alison Bond (Editor); Bryan Foss (Editor)
Publisher: Kogan Page
Published: January 10, 2004
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780749442927
Subjects: Market research; Marketing research; Customer relations; Business / Economics / Finance; Business & Economics; Marketing - Research; Business/Economics; Marketing - General; Database marketing; Consumer Behavior - General; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Business & Economics/Consumer Behavior - General; Management
First sentence: This is not just another book about market research, or about customer relationship management - although it has much say about both.