How to be Your Own Publicist
Edition: 1 edition
Publisher: McGraw-Hill
Published: June 15, 2002
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780071383325
Subjects: Advertising; Public Relations; Small businesses & self-employed; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Public Relations
First sentence: As a businessperson, you produce a product or service and you have particular customers or clients in mind for that product or service-people who for one reason or another would find what you offer a perfect solution to a problem or a just-right way to fulfill a need.