Internet, mail, and mixed-mode surveys
Subtitle: the tailored design method.
Contributors: Smyth, Jolene D.; Christian, Leah Melani.; Dillman, Don A., 1941-
Edition: 3rd ed. / by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.
Publisher: Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 499
ISBN-13: 9780471698685
Subjects: Social surveys; Questionnaires
Description: Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys.
Notes: Rev. ed. of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007.

Includes bibliographical references and index.
Table of contents: title: Turbulent times for survey research; title: The tailored design method; title: Coverage and sampling; title: The basics of crafting good questions; title: Constructing open and closed ended questions; title: From questions to a questionnaire; title: Implementation procedures; title: When more than one survey mode is needed; title: Longitudinal and internet panel surveys; title: Customer feedback surveys and alternative delivery technologies; title: Effects of sponsorship and the data collection organization; title: Surveying businesses and other establishments; title: Dealing with uncertainty.