Marketing financial services
By: Colin McIver and Geoffrey Naylor ; with a foreword by Deryk Vander Weyer.
Contributors: Naylor, Geoffrey.; Institute of Bankers (Great Britain)
Publisher: Institute of Bankers
Published: 1980
Place of publication: London
Language: eng
Number of pages: 291
Subjects: Bank marketing.
Notes: Includes index.

Bibliography: p. [285]-288.