Perceived uncertainty and its reduction in selected creative advertising decisions of U. S. based Multinationals
By: by George Edward Prough.
Published: 1977
Language: eng
Number of pages: 253
Subjects: Decision making; Advertising -- Decision making; Uncertainty
Notes: Microfilm of typescript. Ann Arbor, Mich. : University Microfilms International, 1978 / -- 1 reel ; 35 mm

Thesis--Kent State University

Bibliography : leaves 243-253