The way of the warrior in business
Subtitle: battling for profits, power, and domination--and winning big!
By: Donald Wayne Hendon ; foreword by Philip Kotler
Published: 2013
Language: eng
Number of pages: 228
ISBN-13: 9781938548062
Subjects: Marketing; Success in business
Description: Win big, and win often! Hendon shows you how to use military strategies and tactics in marketing. Discover hundreds of powerful out-of-the-box tactics to help you develop the killer instinct that turns you into a powerful Business Warrior!
Notes: Includes indexes.
Table of contents: title: Basic training --; title: Strategy, tactics, and surprise --; title: Planning, war games, and winning big --; title: Winning the battle for your customer's mind : the three Ps of marketing --; title: Out-thinking your competitors : the creative business warrior --; title: The four battlegrounds of business : all about strategy --; title: Offensive and defensive weapons : all about tactics --; title: Winning business warfare the guerrilla way : getting big by thinking small --; title: Winning business warfare the big dog's way --; title: Hidden gems you didn't learn in Marketing 101 --; title: 365 winning weapons.