Inside the tornado
Subtitle: marketing strategies from Silicon Valley's cutting edge
By: Geoffrey A. Moore.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 244
Subjects: High technology industries -- Marketing
Description: "In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. From Internet subscriptions to cellular phones, Moore provided guidelines for getting new paradigms beyond early adopters and into mass markets."--BOOK JACKET.

"Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hypergrowth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership."--BOOK JACKET.
Notes: Includes index.