Transcript proceedings
Subtitle: people meters, evolving a constructive industry course : an ARF Workshop on the Transition to People Meters, the New York Hilton, June 19, 1987.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 110
Subjects: Television viewers -- United States -- Congresses.; Television programs -- United States -- Rating -- Congresses.
Other titles: People meters, evolving a constructive industry course.