Consumption values and market choices
Subtitle: theory and applications
By: Jagdish N. Sheth, Bruce I. Newman, Barbara L. Gross.
Contributors: Newman, Bruce I.; Gross, Barbara L., 1955-
Publisher: South-Western Pub.; South-Western Educational Publishing
Published: 1991
Place of publication: Cincinnati
Language: eng
Number of pages: 218
Subjects: Consumer behavior.; Consumers' preferences.
Notes: Includes bibliographical references (p. 175-210) and indexes.