Electronic marketing
Subtitle: integrating electronic resources into the marketing process
By: Joel Reedy, Shauna Schullo
Contributors: Schullo, Shauna
Edition: 2nd ed
Publisher: Thomson/South-Western
Published: 2004
Place of publication: Mason, Ohio
Language: eng
Number of pages: 570
Subjects: Telemarketing; Internet marketing
Notes: Includes bibliographical references and index