The Role of affect in consumer behavior
Subtitle: emerging theories and applications
By: edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.
Contributors: Peterson, Robert A. 1944-; Hoyer, Wayne D.; Wilson, William R. 1947-; University of Texas at Austin. College of Business Administration.; IC² Institute.
Publisher: Lexington Books
Published: 1986
Place of publication: Lexington, Mass
Language: eng
Number of pages: 196
Subjects: Consumers -- Congresses; Affect (Psychology) -- Congresses
Notes: Bibliography: p. [161]-184.
Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC² Institute of the University of Texas at Austin.
Includes index.