The impact of brand market environment on brand performance and strategic implications
Subtitle: empirical evidence from brands operating in Turkish markets
By: by M. Oktemgil.
Contributors: Birmingham Business School.; Birmingham Business School. Turkey-EU Business Research Group.
Series: Working paper series -- 2003-22
Publisher: Birmingham Business School
Published: 2003
Place of publication: Birmingham
Language: eng
Number of pages: 23
Notes: At head of title: Turkey-EU Business Research Group.

Includes bibliographical references.