The Emperor's New Strategy: Why Top Management Fail Us in Their Most Important Task.
Publisher: Cyan Communications
Published: 2005
Place of publication: S.l
Language: eng
Description: Illustrating the extent and seriousness of strategic management failure and contrasting it with the way well-managed professions operate, such as engineering, this book focuses on the root causes of poor management and suggests corrective measures. It identifies the weaknesses of planning and implementing strategy in business today, clarifies what \"professionalism\" really means, and proposes that the problem lies with poorly trained executives. A valuable tool for investors, employees, and consultants alike, this book will increase the reader\'s understanding of what makes a good business strategy and also teach him or her how to develop and implement strategy in any workplace.