Transitioned media
Subtitle: a turning point into the digital realm
By: Gali Einav, editor
Series: The economics of information, communication and entertainment
Publisher: Springer
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 165
ISBN-13: 9781441960986; 9781441960993
Subjects: Digital media; Technische vernieuwing; Social aspects; Massamediaindustrie; Economische aspecten; Sociale aspecten
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: the end of media as we know it? / Gali Einav; title: The changing world of advertising and consumer behavior. TV for the twenty-first century : the video ad model in transition / Adam Gerber and Rick Mandler; title: Branded entertainment : how advertisers and networks are working together to reach consumers in the new media environment / Rachel Mueller-Lust; title: The evolution of cross-platform media use in the United States : insights from consumer research and NBC Universal's "Olympic Research Lab" / Horst Stipp; title: The changing face of traditional media : the news business case study. We interrupt this program; title: the cosmic change in the "news business" / Jeff Gralnick; title: Mobile social networking and the news / Laura Forlano; title: Parsing the online ecosystem : journalism, media, and the blogosphere / John Kelly; title: Media reinvented : case studies of transitioning into a digital age. The transition to digital TV : a case study of HDTV / John Carey; title: The fat lady still sings : bringing music into the digital age / Lydia Loizides; title: How cinema is digital / Kristen M. Daly; title: Thumb wars : body and mind in video games / Liel Leibovitz.