Learning aid to accompany Basic marketing
By: E. Jerome McCarthy, Stanley J. Shapiro
Contributors: Shapiro, Stanley J.; McCarthy, E. Jerome (Edmund Jerome)
Edition: 5th Canadian ed.
Publisher: R.D. Irwin
Published: 1989
Place of publication: Homewood, Ill
Language: eng
Number of pages: 455
ISBN-13: 9780256074048
Subjects: Marketing; Problems, exercises; Management
Other titles: Basic marketing.
Notes: Includes bibliographical references.