Promotional strategy
By: [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw.
Contributors: Wales, Hugh G., joint author.; Warshaw, Martin R., joint author.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1971
Place of publication: Homewood, Ill
Language: eng
Number of pages: 651
Subjects: Marketing.; Advertising.
Notes: Includes bibliographical references.