Erfolgsfaktoren der Werbung im Produktlebenszyklus
Subtitle: ein Beitrag zur Werbewirkungsforschung
By: Uwe Schürmann.
Series: Schriften zu Marketing und Management,; Bd. 19
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1993
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 270
Subjects: Advertising -- Germany.; Marketing -- Germany -- Management.
Notes: Includes bibliographical references (p. 243-270).
Originally presented as the author's thesis (doctoral)--Universität Münster, 1992.