Emotional decisions
Subtitle: tradeoff difficulty and coping in consumer choice
By: Mary Frances Luce, James R. Bettman, and John W. Payne.
Contributors: Bettman, James R.; Payne, John W.
Series: Monographs of the Journal of Consumer Research -- no.1
Publisher: MJCR
Published: 2001
Place of publication: Chicago, IL
Language: eng
Number of pages: 209
Other titles: Journal of Consumer Research.