Effective sales promotion lessons for today
Subtitle: a review of twenty years of Marketing Science Institute-sponsored research
By: by Dudley M. Ruch
Contributors: Marketing Science Institute
Series: Research program monograph / Marketing Science Institute -- no. 87-108
Publisher: Marketing Science Institute
Published: 1987
Place of publication: Cambridge, MA
Language: eng
Number of pages: 47
Subjects: Sales promotion; Marketing research
Notes: "November 1987."

Bibliography: p. 42-46