Marketing for social change
Subtitle: perspectives and experiences
By: edited by S. Jaya Krishna
Edition: 1st ed.
Series: ICFAI books
Publisher: Icfai University Press
Published: 2008
Place of publication: Hyderabad, India
Language: eng
Number of pages: 310
ISBN-13: 9788131415092
Subjects: Social marketing
Notes: Contributed articles; most previously published.

Includes index.

Includes bibliographical references.
Table of contents: title: section 1. Introduction; title: section 2. Perspectives; title: section 3. Experiences.