Cases in alliance management
Subtitle: building successful alliances
By: Jean-Louis Schaan, Micheál J. Kelly.
Contributors: Kelly, Micheál J.
Series: The Ivey casebook series
Publisher: SAGE Publications
Published: 2007
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 318
Subjects: Strategic alliances (Business)
Notes: 6
Table of contents: title: Strategic rationale : should a firm build a strategic alliance?; title: Selecting the right partner; title: Negotiating and designing an alliance; title: Implementing winning conditions.