Emerging business online
Subtitle: global markets and the power of B2B internet marketing
By: Lara Fawzy and Lucas Dworski
Contributors: Dworski, Lucas, 1980-
Publisher: FT Press
Published: 2011
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 291
ISBN-13: 9780137064410
Subjects: Marketing; Internet marketing; Industrial marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Emerging markets; title: Business strategy; title: The Ebocube and business models; title: Marketing by the dashboard light; title: Managing customer relationships through the buying cycle; title: Campaign optimization, "Glocalization," and the power of email; title: Winning with webcasts, websites and more; title: Web banners and integrating offline channels into your ebocube strategy : "offline isn't dead"; title: Marketing operations : Mops.