Focus group interviews
Subtitle: a reader
By: [edited by] Thomas J. Hayes, Carol B. Tatham.
Contributors: Hayes, Thomas J.; Tatham, Carol B.
Edition: 2nd ed.
Publisher: American Marketing Association
Published: 1989
Place of publication: Chicago, Ill
Language: eng
Number of pages: 125
Subjects: Interviewing in marketing research.; Focused group interviewing.
Notes: Includes bibliographical references.