Selling It
Subtitle: The Incredible Shrinking Package And Other Marvels of Modern Marketing
Publisher: Diane Pub Co
Published: July 30, 2002
Language: eng
Format: Paperback
Number of pages: 202
ISBN-13: 9780756781927
Subjects: Business & Economics; Business/Economics; Advertising & Promotion
First sentence: In the household arena, you are White-fang, and like drugmakers who sugarcoat bitter pills, advertisers try to make their offers tasty enough that you'll swallow.