The Rainmaker's Toolkit
Subtitle: Power Strategies for Finding, Keeping, and Growing Profitable Clients
Publisher: AMACOM/American Management Association
Published: February 2004
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780814472163
Subjects: Business strategy; Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Sales & Selling - General; Relationship marketing
First sentence: The huge $900 billion dollar professional services marketplace has become a dog-eat-dog battleground, where you need more than a big bark.
Description: "The Rainmaker's Toolkit presents the most effective way to generate and sustain profits and growth in any industry, even in the face of stiff competition and tough market conditions. Through his years of experience in consulting for the world's largest professional service firms and dozens of high-profile corporations, Harry Mills has distilled the essence of business growth into a practical, step-by-step system for building a high-profit practice, based on the "Eight R's of Client Relationship Marketing": Revitalization, Retention, Reacquisition, Referrals, Regeneration, Rainmaking, Related sales, and Reputation making." "The Rainmaker's Toolkit features more than 80 reproducible templates and tools, including an invaluable matrix that shows you exactly what you need to do during each stage of your campaign. There's also a five-step roadmap for implementing the Eight R's, from identifying and prioritizing key marketing challenges to achieving the buy-in, commitment, and accountability of everyone on your staff."--BOOK JACKET.