The Hispanic market and Hispanic research in the '90s
Subtitle: entering the mainstream with new, high quality research : transcript proceedings
By: ARF Hispanic Research Workshop, the Omni Park Central Hotel, New York City, May 9, 1990
Contributors: Advertising Research Foundation
Publisher: Advertising Research Foundation
Published: 1990
Place of publication: New York, NY
Language: eng
Number of pages: 116
Subjects: Hispanic American consumers; Research; Congresses; Marketing research; Advertising
Other titles: Transcript proceedings :
Notes: "1990 census -- latest developments, Issues in acculturation and assimilation, Pros and cons, latest results of Hispanic people meter research, Radio research methodology issues."