The Marketing Plan
Subtitle: A Practitioner's Guide (Kogan Page Professional Paperback Series)
Edition: 2nd edition
Publisher: Kogan Page
Published: August 1998
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9780749426149
Subjects: Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General