An analysis of the use of marketing research in product development.
Publisher: University Microfilms
Published: 1958
Place of publication: Ann Arbor, Mich
Language: eng
Format: Microform
Subjects: Marketing research.; New products.; Grocery trade.
Notes: Microfilm copy (positive) of typescript.

Collation of the original: vi, 137 l. diagrs., tables.

Thesis--University of Minnesota.

Bibliography: leaves 128-137.

Abstracted in Dissertation abstracts, v. 19 (1958) no. 4, p. 699.