Marketing in evolution
Subtitle: essays in honour of Michael J. Baker
By: edited by Susan A. Shaw and Neil Hood.
Contributors: Shaw, Susan A.; Hood, Neil, 1943-; Baker, Michael J. 1935-
Publisher: Macmillan
Published: 1996
Place of publication: Basingstoke
Language: eng
Number of pages: 227
Subjects: Marketing.
Notes: Includes bibliographical references.