How to market training & information
Subtitle: everything you need to know to sell seminars, workshops, conferences, tapes, videos, books, software and other self-improvement or continuing education products & services
By: by Don M. Schrello.
Contributors: Schrello, Dominick M.
Edition: 4th ed., completely rev. and updated.
Publisher: Schrello Direct Marketing
Published: 1994
Place of publication: Long Beach, CA
Language: eng
Subjects: Employees -- Training of -- Marketing -- Handbooks, manuals, etc; Seminars -- Marketing -- Handbooks, manuals, etc; Continuing education -- Marketing -- Handbooks, manuals, etc; Instructional materials industry -- Marketing -- Handbooks, manuals, etc; Direct marketing -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Other titles: How to market training and information.
Notes: Includes bibliographical references and index.
Rev. ed. of: How to market training programs, seminars & instructional materials. 3rd. ed. c1988.