Understanding B2B
Publisher: Dearborn Trade
Published: May 2001
Language: eng
Format: Hardcover
Number of pages: 296
ISBN-13: 9780793144891
Subjects: Internet - General; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Business & Management; Business strategy; Distributive industries; Internet; General; Electronic commerce
First sentence: Tom Bruce had a message for the Internet cognoscenti who gathered in May 1994 for a conference called "The Electronic Superhighway: The Shape of Technology and Law to Come."
Description: "Electronic commerce is revolutionizing the way we do business. And one of the hottest sectors is B2B (business-to-business) e-commerce. As its phenomenal growth in the American marketplace attests, those who are implementing B2B strategies are enjoying dramatic cost reductions, increased efficiency, and the opportunity to capture lucrative new markets.

But these opportunities are not without risk, and prudent managers require incisive information to create B2B strategies that will work for their companies." "In Understanding B2B, Matthew Friedman and Marlene Blanshay demystify the language, outline the technologies, and explain what every business needs to know to take advantage of the hyper-growth in electronic commerce."--BOOK JACKET.