Handbook of CRM
Subtitle: achieving excellence in customer management
By: Adrian Payne.
Edition: 1st ed.
Publisher: Elsevier Butterworth-Heinemann
Published: 2006
Place of publication: Oxford; Burlington, MA
Language: eng
Number of pages: 438
ISBN-13: 9780750664370
Subjects: Customer relations.; Relationship marketing -- Management.
Other titles: Handbook of customer relationship management
Notes: Includes bibliographical references (p. [408]-429) and index.