Essentials of Marketing: A Global-Managerial Approach/Applications in Basic Marketing 
Subtitle: Clippings from the Popular Business Press, 1996-1997 Edition (7th ed) (2 Vol Set)
Edition: 7th edition
Publisher: Richard D Irwin
Published: September 1996
Format: Hardcover
ISBN-13: 9780256211184
Subjects: International business; Sales & marketing; Marketing - General; Marketing; Business & Economics; Business/Economics