Strategic management of e-business
By: Stephen Chen
Edition: 2nd ed.
Publisher: John Wiley
Published: 2005
Place of publication: Hoboken, N.J
Language: eng
Format: [electronic resource] /
Number of pages: 366
ISBN-13: 9780470870747
Subjects: Management; Internet Marketing; Electronic commerce; Marketing; Direct; E-Commerce; Multilevel; Mail Order; Telemarketing; BUSINESS & ECONOMICS
Other titles: Strategic management of ebusiness
Notes: Includes bibliographical references and indexes.

Description based on print version record.