Exploring the new marketing
Subtitle: study guide, selected readings, case incidents, and other exercises
By: Robert M. Fulmer, Roger A. Strang.
Contributors: Strang, Roger A.
Publisher: Macmillan; Collier Macmillan
Published: 1976
Place of publication: New York; London
Language: eng
Number of pages: 220
Subjects: Marketing.
Notes: Includes bibliographical references.