The 200-MPH Billboard
Subtitle: The Inside Story of How Big Money Changed NASCAR
Contributors: Brian Williams (Foreword)
Edition: First edition
Publisher: Motorbooks
Published: August 3, 2007
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780760328125
Subjects: Car racing; Sport & leisure industries; Sports & Recreation; Sports; USA; History; Motor Sports; Sports & Recreation / Motor Sports; Economic aspects; Stock car racing; United States
Description: "A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions. A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and explains how NASCAR grew from its provincial roots to become a big business of international proportions" -- Publisher description.