Consumer behavior and marketing strategy
By: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry C. 1944-
Edition: 8th ed.
Publisher: McGraw-Hill/Irwin
Published: 2008
Place of publication: Boston
Language: eng
Number of pages: 555
ISBN-13: 9780073529851
Subjects: Consumer behavior.; Marketing.
Other titles: Consumer behavior & marketing strategy
Notes: Includes bibliographical references (p. 499-528) and indexes.