Why she buys
Subtitle: the new strategy for reaching the world's most powerful consumers
By: Bridget Brennan
Edition: 1st ed.
Publisher: Crown Business
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 322
ISBN-13: 9780307450388
Notes: Includes bibliographical references and index.
Table of contents: title: Women are females first and consumers second --; title: Women are the mother lode : what they didn't teach you in business school --; title: Getting to know the locals : a tour of the genders --; title: The five global trends driving female consumers --; title: Pink is not a strategy : creating products with a female focus --; title: Marketing to women : the difference between sex appeal and gender appeal --; title: The last three feet : fundamentals of selling to women --; title: We have seen the future, and it is female : applying the knowledge to your business --; title: The X to Y mencyclopedia : bridging the gender gap, one word at a time.