The relative influence of multiple internal reference price standards on consumer evaluations of a deal
Subtitle: the influence of moderating variables
By: by Rajiv Vaidyanathan.
Published: 1993
Language: eng
Number of pages: 187
Subjects: Pricing.; Consumer behavior.; Consumers -- Attitudes.
Notes: Computer-produced typeface.

Thesis (Ph. D.)--Washington State University, 1993.

Includes bibliographical references (leaves 144-153).

WSU:Another copy on microfilm.

WSU:"College of Business and Economics."