Marketing management
By: Philip Kotler, Peggy Cunningham.
Contributors: Cunningham, Peggy H.
Edition: Canadian 11th ed.
Publisher: Pearson/Prentice Hall; Prentice Hall Canada
Published: 2004
Place of publication: Toronto
Language: eng
Number of pages: 800
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.