15 Questions About Social Media
Subtitle: 15 questions that nobody ever asks or answers about social media
Publisher: Massimo Moruzzi
Published: 2016
Place of publication: Milan, Italy
Language: eng
Format: Paperback
Number of pages: 52
ISBN-13: 9781311310514
Table of contents: title: The 15 Questions:; title: 1. What Are Social Networks?; title: 2. What Are Social Media?; title: 3. What Is Social Media Marketing?; title: 4. Are Companies Doing It Right?; title: 5. Why Are Companies Sending People Over to Social Media?; title: 6. Does It Make Sense?; title: 7. Do People Really Want to Engage with Brands?; title: 8. Do Companies Really Want to Engage with Their Customers?; title: 9. Are Social Media Useful for Customer Service?; title: 10. What Is the Value of a Facebook "Like"?; title: 11. What Does "Earned Media" Mean?; title: 12. What Is "Organic Reach"?; title: 13. Is the Free Lunch Over?; title: 14. What Happens Now?; title: 15. What Is the Dumbest Social Media Stunt Ever?