Advertising, sales promotion, and public relations
Subtitle: --organizational alternatives; a survey
By: by David L. Hurwood and Earl L. Bailey.
Contributors: Bailey, Earl L., 1924- joint author.; National Industrial Conference Board.
Series: The Conference Board. Experiences in marketing management, no. 16
Publisher: National Industrial Conference Board
Published: 1969
Place of publication: [New York
Language: eng
Number of pages: 166
Subjects: Advertising.