Paid, owned, earned
Subtitle: maximising marketing returns in a socially connected world
By: Nick Burcher
Publisher: Kogan Page
Published: 2012
Place of publication: London; Philadelphia
Language: eng
Number of pages: 279
ISBN-13: 9780749465629; 9780749465636
Subjects: Marketing; Management; Internet marketing; Online social networks; Digital media
Description: Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major challenged for today's marketing and advertising professionals. Paid, Owned, Earned offers a framework that decodes that socially connected media landscape and helps select the right marketing options for now and the future.