The 22 immutable laws of branding
Subtitle: how to build a product or service into a world-class brand
By: Al Ries and Laura Ries.
Contributors: Ries, Laura.
Edition: 1st ed.
Publisher: HarperBusiness
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 182
Subjects: Brand name products -- Management.
Other titles: Twenty-two immutable laws of branding
Description: "Branding. Dubbed by many the "marketing buzzword" of the late nineties, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace." "The only question is, how do you do it?" "The 22 Immutable Laws of Branding is the definitive text on branding, distilling the complex principles and theories espoused in other tomes into twenty-two quick and easy-to-read vignettes. Pairing the brand-blazing strategies from the world's best - like Coca-Cola, Xerox, BMW, Federal Express, and Starbucks - with the marketing savvy of author Al Ries and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic."--Jacket.
Notes: Includes index.