Fans of the world, unite!
Subtitle: a (capitalist) manifesto for sports consumers
By: Stephen F. Ross and Stefan Szymanski.
Contributors: Szymanski, Stefan, 1960-
Publisher: Stanford University Press
Published: 2008
Place of publication: Stanford, Calif
Language: eng
Number of pages: 221
ISBN-13: 9780804756686
Subjects: Professional sports -- Economic aspects -- United States; Sports team owners -- United States; Monopolies -- United States; Competition -- United States
Description: This title proposes a significant restructuring of sports leagues and sets out a rational programme for a revolution that will serve the best interests of the fans and of the sport itself. But the book is not Marxist: it shows how a revolution in the organization of sports might even benefit the owners. By harnessing the power of markets, sports leagues can be made both more responsive to the needs of the fans, and more efficient.
Notes: Includes bibliographical references and index.