Business practice in the Common Market
Subtitle: a short guide.
Publisher: Praeger
Published: 1963
Place of publication: New York
Language: eng; ger
Number of pages: 192
Subjects: European Economic Community countries -- Commerce -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Description: A guidebook for businessmen. Discusses market surveys, production planning, trade marks, sales, advertsing, public relations, personnel training, and other problems. Lists European business associations (p.182-192).
Notes: Includes bibliographical references.
Translation of Praxis des Europa-Marktes.