Marketing and the propensity to consume under steady state public policy
By: by George Fisk
Series: Working paper series ; WP 79-1; Working paper series (Syracuse University. Management Research Center) -- WP 79-1.
Publisher: School of Management, Syracuse University
Published: 1979
Place of publication: Syracuse, N.Y
Language: eng
Number of pages: 23
Subjects: Marketing; Social aspects; Consumption (Economics)
Notes: "Submitted January 11, 1979; revised March 10, 1979."

"Submitted for the macromarketing track of the American Marketing Association Educators' Conference, August 7-9, 1979."

Includes bibliographical references.