Services Marketing
Subtitle: A Strategic Approach
Edition: US Ed edition
Publisher: Prentice Hall
Published: November 20, 1997
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780131065277
Subjects: Sales & marketing; Marketing - General; Marketing; Service Industries Management; Business & Economics; Business / Economics / Finance; Business/Economics; United States; Advertising & Promotion; Case studies; Service industries