Conjoint Measurement
Subtitle: Methods and Applications
Contributors: Anders Gustafsson (Editor); Andreas Herrmann (Editor); Frank Huber (Editor)
Edition: 3rd ed. edition
Publisher: Springer
Published: September 17, 2003
Language: eng
Format: Hardcover
Number of pages: 568
ISBN-13: 9783540404798
Subjects: Applied mathematics; Market research; Microeconomics; Conjoint analysis (Marketing); Business & Economics; Business / Economics / Finance; Product management; Business/Economics; New products; Economics - General; Advertising & Promotion; Marketing - Research; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Business & Economics-Advertising & Promotion; Business & Economics-Economics - General; Choice-based Conjoint Analysis; Conjoint; Conjoint Analysis; Conjoint Measurement; Market Simulation; Marketing
First sentence: The essay by the psychologist, Luce, and the statistician, Tukey (1964) can be viewed as the origin of conjoint analysis (Green and Srinivasan 1978; Carroll and Green 1995).