Principles of services marketing
By: Adrian Palmer
Edition: 5th ed.
Publisher: McGraw-Hill Education
Published: 2008
Place of publication: London
Language: eng
Number of pages: 606
ISBN-13: 9780077116279
Subjects: Service industries; Marketing; Dienstleistung; Dienstleistungsbetrieb; Marketingmanagement
Description: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Notes: Previous edition: 2005.

Includes bibliographical references and index.