Heritage brands
By: edited by Madhavi Garikaparthi, A.V. Bala Krishna
Edition: 1st ed.
Series: ICFAI books
Publisher: Icfai University Press
Published: 2008
Place of publication: Hyderabad, India
Language: eng
Number of pages: 246
ISBN-13: 9788131414408
Subjects: Business names; Case studies; Branding (Marketing)
Notes: Contributed articles; some previously published.

Includes index.

Includes bibliographical references.
Table of contents: title: section 1. Concepts; title: section 2. Global heritage brands; title: section 3. Indian heritage brands.