Precision marketing
Subtitle: maximizing revenue through relevance
By: Sandra Zoratti, Lee Gallagher
Contributors: Gallagher, Lee
Publisher: Kogan Page
Published: 2012
Place of publication: London; Philadelphia
Language: eng
Number of pages: 224
ISBN-13: 9780749465353; 9780749465360
Subjects: Marketing; Target marketing; Consumer behavior; Market segmentation
Notes: Includes index.