Transcript proceedings
Subtitle: financial services, advertising/marketing research : the state of the art, how it can help reduce risks, next steps from ARF's Financial Research Council
By: an Advertising Research Foundation Key Issues Workshop, the New York Hilton, July 26, 1983.
Contributors: Advertising Research Foundation.
Publisher: ARF
Published: 1983
Place of publication: [New York]
Language: eng
Number of pages: 246
Subjects: Bank marketing -- Congresses.; Financial institutions -- Marketing -- Congresses.; Advertising -- Banks and banking -- Congresses.; Advertising -- Financial services industry -- Congresses.; Advertising media planning -- Congresses.