New strategies for marketing information technology
By: edited by Christopher Field.
Contributors: Field, Christopher.
Edition: 1st ed.
Publisher: Chapman & Hall
Published: 1996
Place of publication: London; New York
Language: eng
Number of pages: 369
Subjects: Marketing -- Information services.; Marketing -- Data processing.; Information services.; Information storage and retrieval systems -- Technological innovations.
Notes: Includes bibliographical references (p. [363]-364) and index.