Methods beyond interviewing in qualitative market research
By: Philly Desai
Contributors: ebrary, Inc
Series: Qualitative market research -- 3
Publisher: Sage
Published: 2002
Place of publication: London; Thousand Oaks, CA
Language: eng
Format: [electronic resource]
Number of pages: 136
ISBN-13: 9781412903981
Subjects: Qualitative research; Marketing research
Notes: Includes bibliographical references (p. [128]-133) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.