A personal history of research on the diffusion of innovations
By: Everett M. Rogers
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 256; P. D. Converse symposium paper -- no. 7; Faculty working papers -- no. 256.; P. D. Converse symposium paper -- no. 7.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1975
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 32
Subjects: Diffusion of innovations; Technology transfer; Marketing research
Notes: Includes bibliographical references (p. 30-32).