Going global
Subtitle: an information sourcebook for small and medium-sized businesses
By: Susan C. Awe.
Publisher: Libraries Unlimited
Published: 2009
Place of publication: Santa Barbara, Calif
Language: eng
Number of pages: 265
ISBN-13: 9781591586517
Subjects: Small business; International trade; Globalization
Notes: Includes bibliographical references and index.
Table of contents: title: Why get into international trade; title: Research, statistics, and information gathering; title: Market analysis/competitive strategy; title: Approaches to exporting/importing; title: Basics of setting up an international business; title: The entering the world of international selling or franchising; title: Sustaining and managing international trade ventures; title: The internet and selling globally.