Public policy and marketing practices.
By: Edited by Fred C. Allvine. Proceedings of workshop on public policy and marketing practice, held at Northwestern University, Evanston, Illinois, June 12-13, 1972
Contributors: Allvine, Fred C; American Marketing Association
Publisher: American Marketing Association
Published: 1973
Place of publication: Chicago
Language: eng
Number of pages: 409
Subjects: Marketing
Notes: Sponsored by American Marketing Association

Includes bibliographical references