What is modern in typography?
By: By Douglas C. McMurtrie.
Published: 1929
Place of publication: Chicago
Language: eng
Subjects: Type and type-founding -- United States -- Specimens.; Printing -- United States.
Genres: Specimens.
Notes: "Reprinted from the November issue of Printed salesmanship."
"The essential element of the new typography is clarity, in contradistinction to the typography of an earlier period where the first demand was for beauty."
Heartman 403.