Generation reinvention
Subtitle: how boomers today are changing business, marketing, aging and the future
By: Brent Green
Publisher: iUniverse
Published: 2010
Place of publication: New York; Bloomington, IN
Language: eng
Number of pages: 278
ISBN-13: 9781450255332
Subjects: Baby boom generation; Economic aspects; Economic conditions; Marketing; Middle-aged consumers; Attitudes; Older consumers
Other titles: How boomers today are changing business, marketing, aging and the future
Notes: Includes bibliographical references (pages 253-259) and index.
Table of contents: title: Boomer generational theory, market research, and marketing analysis; title: Boomer advertising & marketing : case study analysis; title: The future of boomers : social, political, cultural, and technological issues; title: Special section: Marketing to baby boomer men.