Brand vision
Subtitle: how to energize your team to drive business growth
By: David Taylor.
Publisher: John Wiley & Sons
Published: 2006
Place of publication: Chichester, West Sussex, England; Hoboken, NJ
Language: eng
Number of pages: 270
ISBN-13: 9780470028353
Subjects: Brand name products.; Product management.; Employee motivation.
Notes: Includes bibliographical references (p. [253] - 254) and index.
Table of contents: title: Introduction : be a brand CEO not a strategy tourist; title: Search for true insight; title: Create an insight springboard; title: The visioning journey; title: What are you going to fight for?; title: Where's the sausage?; title: Sizzle that sells; title: Big brand ideas beats brand essence; title: Bring the vision to life; title: Test drive your vision; title: Brand-led business; title: Beyond brandwashing to true engagement; title: Create hero products; title: Communicating without ego tripping.