Strategic marketing management cases
By: David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Contributors: Lamb, Charles W.; Crittenden, Victoria Lynn.
Edition: 6th ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1999
Place of publication: Boston
Language: eng
Number of pages: 624
Subjects: Marketing -- Case studies.
Notes: Includes bibliographical references and index of cases.
System requirements for accompanying computer disc:  IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher.