Emotion in advertising
Subtitle: theoretical and practical explorations
By: edited by Stuart J. Agres, Julie A. Edell, and Tony M. Dubitsky.
Contributors: Agres, Stuart J.; Edell, Julie A.; Dubitsky, Tony M.; Lowe Marschalk, Inc.
Publisher: Quorum Books
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 383
Subjects: Advertising -- Psychological aspects.; Advertising -- Research.; Human information processing -- Research.
Notes: Includes bibliographical references and index.
Papers presented at a conference held in May 1988, sponsored by Lowe Marschalk, Inc.