Aftermarketing
Subtitle: how to keep customers for lifethrough relationship marketing
By: Terry G. Vavra..
Publisher: Business One Irwin
Published: 1992
Place of publication: Homewood, Ill
Language: eng
Number of pages: 292
Subjects: Customer relations.; Customer service.; Consumer satisfaction.
Other titles: Relationship marketing.
Notes: Includes bibliographical references (p. 276-279) and index.