Permission-based E-mail marketing that works!
By: Kim MacPherson.
Publisher: Dearborn Trade
Published: 2001
Place of publication: Chicago, IL
Language: eng
Number of pages: 261
Subjects: Telemarketing.; Electronic mail messages.; Customer relations.
Notes: At head of title: Everything you need to know.

Includes bibliographical references and index.
Table of contents: title: E-mail as a promotional device; title: Reeling 'em in (acquiring in new customers that stay); title: Creative pointers and tricks of the trade; title: Best E-mail retention practices; title: Back-end necessities and things to be mindful of.