SME marketing decision making and the importance of added value
By: Audrey Gilmore et al.
Contributors: Carson, David.; Cummins, Darryl.; O'Connell, Aodheen.
Series: Marketing and retailing working paper series / University of Ulster, Faculty of Business and Management -- 97/4
Publisher: University of Ulster
Published: 1997
Place of publication: Coleraine
Language: eng
Number of pages: 20