The Guide to Financial Public Relations
Subtitle: How to Stand Out in the Midst of Competitive Clutter
Edition: 1st edition
Publisher: CRC
Published: June 17, 1999
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9780910944120
Subjects: Finance; Public Relations; Sales & marketing management; Business/Economics; Business & Economics; Business / Economics / Finance; Accounting - General; Business & Economics / Sales & Selling
First sentence: In this chapter, you will learn: How the media works Why the media absolutely needs your expertise What is credibility marketing and why it works Why you don't have a program