Intrapreneurship
Subtitle: managing ideas within your organization
By: Kevin C. Desouza
Publisher: University of Toronto Press
Published: 2011
Place of publication: Toronto; Buffalo [N.Y.]
Language: eng
Number of pages: 265
ISBN-13: 9781442641433
Subjects: Management; Gestion; Creative ability in business; Entrepreneuriat; Créativité dans les affaires; Entrepreneurship
Description: "As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure.

Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurship outlines ways to mobilize all types of ideas - including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurship will help you to identify the value in your own ideas and those of others to ultimately benefit your organization."--pub. desc.
Notes: Includes bibliographical references and index.
Table of contents: title: Chapter 1: Introduction; title: Chapter 2: Ideas, Roles, and Process; title: Chapter 3: Idea Generation and Mobilization; title: Chapter 4: Advocacy and Screening; title: Chapter 5: Idea Experimentation; title: Chapter 6: Idea Commercialization; title: Chapter 7: Diffusion and Implementation of Ideas; title: Chapter 8: Intrapreneurship: From Concept to Sustained Competitive Advantage.