The Honda myth
Subtitle: the genius and his wake
By: Masaaki Sato ; translated by Hiroko Yoda with Matt Alt
Edition: 1st American ed
Publisher: Vertical
Published: 2006
Place of publication: New York
Language: eng
Number of pages: 476
ISBN-13: 9781932234268
Subjects: Honda, Sōichirō, -- 1906- -- Biography; Fujisawa, Takeo, -- 1910- -- Biography; Honda Giken Kōgyō Kabushiki Kaisha; Automobile industry and trade -- Japan
Genres: Biography
Work titles: Honda shinwa.
Description: The top Japanese auto-industry journalist comes this inimatably informed account of Honda Motor Company's birth out of the ashes of World War II and subsequent rise. As gripping as it is enlightening on far more than its main subject. Sato's unbiased reckoning won him Japan's premier non-fiction award.
Notes: "Originally published in Japanese as 'Honda shinwa : kyoso no naki atode' by Bungei Shunju, Tokyo, 1995."--T.p. verso