Change by design
Subtitle: how design thinking can transform organizations and inspire innovation
By: Tim Brown.
Edition: 1st ed.
Publisher: HarperCollins Publishers; Harper Business
Published: 2009
Place of publication: New York, NY
Language: eng
Number of pages: 264
ISBN-13: 9780061766084
Subjects: Organizational change; Industrial design
Description: Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO's internationally recognized Design Thinking process.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designerʹs sensibilities and methods are employed to match peopleʹs needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. Itʹs a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. Itʹs a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society. -- Publisher description from http://www.harpercollins.com (Oct. 5, 2011).
Notes: Includes index.
Table of contents: title: Getting under your skin, or how design thinking is about more than style; title: Converting need into demand, or putting people first; title: A mental matrix, or-"these people have no process!"; title: Building to think-the power of prototyping; title: Returning to the surface-the design of experiences; title: Spreading the message-the importance of storytelling; title: Design thinking meets the corporation; title: The new social contract, or we're all in this together; title: Design activism, or inspiring solutions with global potential; title: Designing tomorrow-today.