Strategic media
Subtitle: designing a public interest campaign.
Contributors: Benton Foundation.
Series: Strategic communications for nonprofits; Strategic communications for nonprofits
Publisher: Benton Foundation
Published: 1991
Place of publication: Washington, D.C
Language: eng
Number of pages: 106
Subjects: Advertising, Public service.; Advocacy advertising.; Nonprofit organizations.
Notes: Includes bibliographical references (p. 95-97).