No small change
Subtitle: why financial services needs a new kind of marketing
By: Lucian Camp, Anthony Thomson
Contributors: Thomson, Anthony, 1954- author
Published: 2018
Language: eng
Number of pages: 303
ISBN-13: 9781119378037
Copyright date: 2018
Subjects: Financial institutions; Marketing; Financial services industry; Bank marketing
Notes: Includes bibliographical references and index.