BRANDS
Subtitle: A Marketing Game (2nd Edition)
Edition: 2 edition
Publisher: Pearson Education
Published: March 16, 1995
Language: eng
Format: Paperback
Number of pages: 112
ISBN-13: 9780133716672
Subjects: Sales & marketing; Product management; Marketing; Business / Economics / Finance; Marketing - General; Computer programs; BRANDMAPS; Computer simulation