Marketing et communication politique
By: Serge Albouy.
Series: Collection "Logiques sociales"; Logiques sociales.
Publisher: L'Harmattan
Published: 1994
Place of publication: Paris
Language: fre
Number of pages: 340
Subjects: Advertising, Political -- France.; Public relations and politics -- France.; Communication in politics -- France.
Notes: Includes bibliographical references (p. 329-340).