The new business road test
Subtitle: what entrepreneurs and executives should do before writing a business plan
By: John W. Mullins.
Edition: 2nd ed.
Publisher: Prentice Hall/Financial Times
Published: 2006
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 305
ISBN-13: 9780273706533; 9780273708056
Subjects: New business enterprises -- Planning.; Marketing research.
Notes: Includes bibliographical references and index.
Table of contents: title: My opportunity : why will or won't this work?; title: Will the fish bite?; title: Is this a good market?; title: Is this a good industry?; title: How long will your advantage last?; title: What drives your entrepreneurial dream?; title: Can you and your team execute?; title: Your connections matter : which matter most?; title: Putting the seven domains to work to develop your opportunity; title: What to do before you write your business plan; title: How to learn what you don't know you don't know; title: Market analysis worksheet; title: Industry analysis checklist; title: Do-it-yourself marketing research for your new business road test; title: Evidence-based forecasting; title: Getting help with your road test; title: Appendix: Research methodology.