Services marketing
Subtitle: text, cases & readings
By: Christopher H. Lovelock.
Series: The Prentice-Hall series in marketing
Publisher: Prentice-Hall
Published: 1984
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 492
Subjects: Professions -- Marketing.; Service industries -- Marketing.
Notes: Includes bibliographical references.