All Marketers Are Liars
Subtitle: The Power of Telling Authentic Stories in a Low-Trust World
Publisher: Portfolio Hardcover
Published: May 23, 2005
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9781591841005
Subjects: Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing
First sentence: I have no intention of telling you the truth.