Marketing planning & strategy series
Series: Harvard business review reprint series, no. 4.011, 4.012, 4.013, 4.014, 4.015, 4.016, 4.017
Publisher: Harvard Business Review Reprint Service
Published: 1970
Place of publication: [Boston
Language: eng
Subjects: Marketing -- Management
Work titles: Harvard business review
Notes: Includes bibliographical references