Media choice
Subtitle: a theoretical and empirical overview
By: [edited] by Tilo Hartmann.
Contributors: Hartmann, Tilo.
Publisher: Routledge/Taylor and Francis Group
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 320
ISBN-13: 9780415964562; 9780415964586; 9780203938652
Subjects: Mass media -- Social aspects; Mass media -- Psychological aspects; Choice (Psychology)
Table of contents: title: A brief introduction to media choice / Tilo Hartmann; title: Social cognitive theories of media selection / Robert LaRose; title: Action theory, theory of planned behavior and media choice / Tilo Hartmann; title: Money does matter / Helmut Scherer & Teresa K. Naab; title: The effect of subjective quality assessments on media selection / Jens Wolling; title: Fast and frugal media choices / Julian N. Marewski, Mirta Galesic, & Gerd Gigerenzer; title: Cognitive dissonance theory : a roller coaster career / Wolfgang Donsbach; title: Informational utility as determinant of media choices / Matthias R. Hastall; title: Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Mary Beth Oliver; title: Media choice as avoidance behavior: avoidance motivations during television use / Andreas Fahr & Tabea Böcking; title: Media choice on a micro level : on-line selective strategies in watching television / Helena Bilandzic; title: The role of structure in media choice / James G. Webster; title: Media choice despite of multitasking? / Cees M. Koolstra, Ute Ritterfeld & Peter Vorderer; title: Media synchronicity and media choice : choosing media for performance / Alan R. Dennis, Robert M. Fuller, & Joseph S. Valacich; title: Media adoption and diffusion / Thilo von Pape.