CIM Handbook of Export Marketing (Professional (Chartered Institute of Marketing).)
Edition: 2nd edition
Publisher: Butterworth-Heinemann
Published: October 12, 1999
Language: eng
Format: Paperback
Number of pages: 601
ISBN-13: 9780750643467
Subjects: International trade; Sales & marketing; Handbooks, manuals, etc; Export marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; International - Marketing; Exports & Imports; Business & Economics / International; Foreign trade promotion; Management
First sentence: The physical export of goods and services from one nation to another is at the core of international marketing activity, and as a starting point some commentary on the benefits of exporting is warranted.