Consumers
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: May 31, 2001
Language: eng
Format: Hardcover
Number of pages: 768
ISBN-13: 9780256133608
Subjects: Mathematics and Science; Marketing - Research; Business & Economics / Marketing / General; Business / Economics / Finance; Consumer behavior; United States; Science/Mathematics
First sentence: Denver, Colorado Peggy checks her e-mail one last time and tucks a report into the front of her briefcase, hoping she can find time to read it before tomorrow's 9:00 A.M. sales briefing.