Definitions of marketing
Subtitle: the fallacy of misplaced concreteness and its consequences
By: Reinhard Angelmar, ChristianR.A. Pinson.
Contributors: Pinson, Christian R. A.
Series: Research papers series / European Institute of Business Administration -- No.136
Publisher: European Institute of Business Administration
Published: 1974
Place of publication: Fontainebleau
Language: eng
Notes: Reprinted from Der Markt, no.50, 1974(2).