Essentials of marketing
Subtitle: a global-managerial approach
By: William D. Perreault, Jr., E. Jerome McCarthy
Contributors: McCarthy, E. Jerome (Edmund Jerome)
Edition: 10th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2006
Place of publication: Boston, Mass
Language: eng
Number of pages: 638
ISBN-13: 9780072935899
Subjects: Marketing
Notes: Includes bibliographical references and indexes.