The Twenty-First-Century Media Industry
Subtitle: Economic and Managerial Implications in the Age of New Media
Publisher: Lexington Books
Published: 2011
ISBN-13: 9780739140048
Description: The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.