Customer Knowledge Management
Subtitle: Kundenwissen erfolgreich einsetzen (Business Engineering)
Contributors: Lutz M. Kolbe (Editor); Hubert Österle (Editor); Walter Brenner (Editor)
Edition: 1 edition
Publisher: Springer
Published: September 9, 2003
Language: ger
Format: Hardcover
Number of pages: 294
ISBN-13: 9783540005414
Subjects: Information Technology; Management Information Systems; Marketing - General; Business & Economics / Marketing / General; Business Knowledge Managment; CRM; Customer Knowledge Management; Customer Relationship Management; Electronic Customer Care; KM; Knowledge Management; Kundenbeziehungsmanagement; Business / Economics / Finance
First sentence: Customer Relationship Management (CRM) und Wissensmanagement engl. Knowledge Management) sind heutzutage in aller Munde, sowohl in der Praxis als auch in akademischen Kreisen.