Effects of nationality on global strategy in major American, European, and Japanese multinational companies
By: George S. Yip, Johny K. Johansson, Johan Roos
Contributors: Johansson, Johny K; Roos, Johan; Marketing Science Institute
Series: Report -- no.96-126; Report (Marketing Science Institute) -- no.96-126
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: International business enterprises -- Management; Strategic planning
Notes: "Working paper."

"December 1996."

Includes bibliographical references (p. 39-44)