Adland
Subtitle: A Global History of Advertising
Publisher: Kogan Page
Published: Jul 28, 2013
Language: eng
Format: paperback
Number of pages: 272
ISBN-13: 9780749464318
Description: Adland is the first book to explore the development of advertising from an international perspective. Delving into the origins of modern advertising, it moves forward to examine the evolution of the current global advertising landscape, with all its rivalry and consolidation.
Notes: Source title: Adland: A Global History of Advertising