Brand trial after a change in promotion credibility
By: David B. Montgomery and J. Scott Armstrong.
Contributors: Armstrong, J. Scott.; Marketing Science Institute.
Series: Marketing Science Institute. Working paper
Publisher: Marketing Science Institute
Published: 1970
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 18
Subjects: Marketing research.
Notes: "Preliminary research report."

Bibliography: p. [23]-[24]