Marketing 2.0
Subtitle: bridging the gap between seller and buyer through social media marketing
By: Bernie Borges
Publisher: Wheatmark
Published: 2009
Place of publication: Tucson, AZ
Language: eng
Number of pages: 299
ISBN-13: 9781604942880
Other titles: Bridging the gap between seller and buyer through social media marketing.
Description: "Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.
Notes: Includes bibliographical references (p. 288-297).