Readings in market segmentation
By: [edited by] Donald W. Scotton & Ronald L. Zallocco.
Contributors: Scotton, Donald Werner, 1919-; Zallocco, Ronald L.
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago, Ill
Language: eng
Number of pages: 198
Subjects: Market segmentation -- Addresses, essays, lectures
Notes: Bibliography: p. 197-198.