Ökologieorientierte Profilierung im vertikalen Marketing
Subtitle: dargestellt am Beispiel der Elektrobranche
By: Michael H. Ceyp.
Series: Schriften zu Marketing und Management,; Bd. 32
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 284
Subjects: Green marketing.; Marketing, Vertical.; Product management -- Environmental aspects.; Electric industries -- Environmental aspects.; Electronic industries -- Environmental aspects.
Notes: Includes bibliographical references (p. 261-284).
Originally presented as the author's thesis (doctoral)--Universität Münster, 1996.