Masse der Leser-Blatt-Bindung
Subtitle: Kriterien zur qualitativen Media-Planung
By: Konzeption, Text, Claus Merbold, Uwe Johannsen.
Contributors: Johannsen, Uwe, joint author.
Series: G & J Schriftenreihe ; Bd. 22
Publisher: Gruner und Jahr
Published: 1977
Place of publication: Hamburg
Language: ger
Number of pages: 196
Subjects: Readership surveys -- Germany, West.; German periodicals -- Circulation.
Notes: Includes bibliographical references.