An analysis of the marketing mix and the effect of this on Castlemaine's ability as a 'strategic business unit' to contribute to Carlsberg-Tetley's performance in the 'standard plus' segment of the UK draught lager market..
Contributors: Manchester Metropolitan University. Department of Retailing and Marketing.; Carlsberg-Tetley (firm)
Language: eng
Notes: Typescript.

Thesis [Pg.Dip.] - Manchester Metropolitan University, Department of Retailing and Marketing, 1996.