Obtaining and Retaining Customers - Part II Customer Retention
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740305166
Table of contents: title: Sisältö; title: 4 Retaining Customers; title: The Economics of loyalty; title: Customer Equity – The new measure of value; title: How do you build Customer Equity?; title: Customer relationships; title: Dimensions of service quality; title: Why RFM?; title: 5 Growing Customers; title: Bibliography