Etica en dirección comercial y publicidad
Subtitle: VII Coloquio de Etica Empresarial y Económica
By: Domènec Melé Carné, coord.
Contributors: Melé Carné, Domènec.; Universidad de Navarra. Instituto de Estudios Superiores de la Empresa.
Series: Libros IESE
Publisher: Ediciones Universidad de Navarra
Published: 1998
Place of publication: Pamplona
Language: spa
Number of pages: 337
Subjects: Business ethics -- Congresses.; Industrial management -- Moral and ethical aspects -- Congresses.; Advertising -- Moral and ethical aspects -- Congresses.
Notes: Includes bibliographical references.
Papers from a conference organized by the Instituto de Estudios Superiores de la Empresa in Barcelona Oct. 23-24, 1997.