Marketing research
By: David J. Luck, Ronald S. Rubin.
Contributors: Rubin, Ronald S.
Edition: 7th ed.
Publisher: Prentice-Hall
Published: 1987
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 683
Subjects: Marketing research.
Other titles: Marketing research.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.