The Financial Times guide to business start up 2009
By: Sara Williams
Contributors: Financial Times Limited
Edition: 22nd ed.
Publisher: Financial Times/Prentice Hall
Published: 2009
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 440
ISBN-13: 9780273721550
Subjects: Management; New business enterprises; Small business
Other titles: Guide to business start up 2009
Description: Updated for 2009, this is an indispensable guide to starting and running a small business. With sections on getting started, direct marketing, building customer relations, management and accounting, this text is a bible for small businesses.
Notes: Includes bibliographical references (pages 415-426) and index.
Table of contents: title: You and your ideas; title: Who will buy?; title: A spot of coaching; title: Your business identity; title: Are you sure?; title: The business plan; title: Timing the jump; title: Less than 100 per cent; title: Off the peg; title: Franchises; title: Beating the pirates; title: The right name; title: Getting the message across; title: Getting new customers; title: Building customer relationships; title: How to set a price; title: Choosing your workplace; title: Information technology; title: and other equipment; title: Professional back-up; title: Getting the right stuff; title: Your rights and duties as an employer; title: Insurance; title: Forecasting; title: Raising the money; title: Staying afloat; title: Moving ahead; title: Not waving but drowning; title: Keeping the record straight; title: Tax; title: VAT; title: Pensions and retirement.