Les études de motivation
By: préface de Marcel Bleustein-Blanchet.
Series: Actualités scientifiques et industrielles,; 1288
Publisher: Hermann
Published: 1961
Place of publication: Paris
Language: fre
Number of pages: 160
Subjects: Motivation research (Marketing); Advertising -- Psychological aspects.; Advertising -- Research.
Notes: "Bibliographie": p. [135]-158.