The Portable MBA
By: [edited by] Eliza G.C. Collins, Mary Anne Devanna.
Contributors: Collins, Eliza G. C.; Devanna, Mary Anne.
Publisher: Wiley
Published: 1990
Place of publication: New York
Language: eng
Number of pages: 386
Subjects: Industrial management; Marketing; Accounting; Personnel management
Other titles: Portable M.B.A.
Description: Covers all the core topics taught in MBA programs ; presents a series of concentrated seminars on the foundations of management and the functions of a business. Designed to be the virtual equivalent of the first year in a typical MBA program. Covers the key areas of managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, producion management and operations, and strategic management.
Notes: Includes bibliographical references.