Building Great Customer Experiences
Publisher: Palgrave Macmillan
Published: September 6, 2002
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780333990131
Subjects: Business strategy; Customer relations; Business/Economics; Business & Economics; Business / Economics / Finance; Human Resources & Personnel Management; Customer services; Customer Service; Business & Economics / Human Resources & Personnel Management; Consumer satisfaction; Experience
First sentence: Why do Dell Computers have signs around their Round Rock offices near Austin, Texas stating 'Customer Experience - Own It'?
Description: "Many business books look at new companies and how they have become successful. This book bases itself in the reality in which most business people find themselves daily - working in companies which have been established for some time and which are faced with legacy people, legacy processes, legacy systems, legacy channels and an existing culture. It focuses on how you can change an existing organisation in order to build and deliver great customer experiences."--Jacket.