Health care marketing plans
Subtitle: from strategy to action
By: Steven G. Hillestad, Eric N. Berkowitz
Contributors: Berkowitz, Eric, N.
Publisher: Aspen Publishers, Inc.
Published: 1991
Place of publication: Gaithersburg, MD
Language: eng
Number of pages: 423
Subjects: Medical care -- Marketing; Strategic planning.; Health services administration.
Notes: Bibliogr.

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