Creating powerful brands in consumer, service and industrial markets
By: Leslie De Chernatony, Malcolm McDonald, Elaine Wallace
Contributors: McDonald, Malcolm; Wallace, Elaine
Edition: 4th ed.
Publisher: Butterworth-Heinemann
Published: 2010
Place of publication: Oxford
Language: eng
Format: [electronic resource] /
Number of pages: 496
ISBN-13: 9781856178495
Subjects: Product management; Brand name products
Notes: Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.

Includes bibliographical references and index.

Description based on print version record.