Successful Wine Marketing
Edition: 1st edition
Publisher: Springer
Published: January 15, 2001
Language: eng
Format: Hardcover
Number of pages: 326
ISBN-13: 9780834219625
Subjects: Food & beverage technology; Industries - Agribusiness; Business / Economics / Finance; Business & Economics; Wine industry; Business/Economics; Wine; Marketing; Beverages - Wine & Spirits; Marketing - General; Business & Economics / Marketing / General; Business & Economics-Industries - Agribusiness; Cooking-Beverages - Wine & Spirits; Technology / Food Industry & Science; wine, viticulture; Development - Business Development
First sentence: Complex factors influence consumer behavior toward wine.