Analysis for marketing decisions
By: [by] James H. Donnelly, Jr. [and] John M. Ivancevich.
Contributors: Ivancevich, John M., joint author.
Series: Irwin series in quantitative analysis for business
Publisher: R. D. Irwin
Published: 1970
Place of publication: Homewood, Ill
Language: eng
Number of pages: 397
Subjects: Marketing -- Mathematical models.
Notes: Includes bibliographies.