Sustainability marketing
Subtitle: a global perspective
By: Frank Belz and Ken Peattie.
Contributors: Peattie, Ken.
Publisher: John Wiley and Sons
Published: 2009
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 308
ISBN-13: 9780470519226
Subjects: Marketing; Sustainability
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing in the 21st century; title: Framing sustainability marketing management; title: Socio-ecological problems; title: Consumer behaviour; title: Sustainability marketing values and objectives; title: Sustainability marketing strategies; title: Customer solutions; title: Communications; title: Customer cost; title: Convenience; title: Sustainability marketing transformations; title: Reframing sustainability marketing.