The impact of new product introductions on the market value of firms
By: by Paul K. Chaney, Timothy M. Devinney and Russell S. Winer
Contributors: Devinney, Timothy Michael, 1956-; Winer, Russell S; Marketing Science Institute. Research Program
Series: Report -- no. 89-105; Report (Marketing Science Institute) -- no. 89-105
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Marketing research; Stock price forecasting; New products
Notes: "Marketing Science Institute, Research Program working paper"--Cover

"January 1989."

Bibliography: p. 30-31