Career distinction
Subtitle: stand out by building your brand
By: William Arruda, Kirsten Dixson.
Contributors: Dixson, Kirsten, 1968-
Publisher: J. Wiley & Sons Inc.
Published: 2007
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 207
ISBN-13: 9780470128183
Subjects: Career development; Success in business; Professions -- Marketing
Notes: Includes index.
Table of contents: title: Understand the future of work; title: Adopt the career distinction mindset; title: Brand yourself for career success; title: Know yourself to grow yourself; title: Remember, it's what they think that counts; title: Define your brand community; title: Tell your brand story; title: Create your career-marketing tools; title: Express yourself; title: Assess your online identity; title: Build your brand in bits and bytes; title: Be on-brand in all that you do; title: Get a visual identity; title: Increase your career karma; title: Summary: evolve and resolve.