Empirical foundations of marketing; research findings in the behavioral and management sciences.
By: Edited by Marcus Alexis, Robert J. Holloway [and] Robert S. Hancock.
Contributors: Holloway, Robert J., joint comp.; Hancock, Robert Spencer, joint comp.
Series: Markham series in marketing
Publisher: Markham Pub. Co.
Published: 1969
Place of publication: Chicago
Language: eng
Number of pages: 590
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.