Market planning for new industrial products
By: Jean-Marie Choffray, Gary L. Lilien.
Contributors: Lilien, Gary L., 1946- joint author.
Series: Ronald series on marketing management
Publisher: Wiley
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 294
Subjects: Product management.; Product management -- Case studies.; New products.
Notes: Bibliography: p. 274-285.
"A Ronald Press publication."
Includes indexes.