OBD: Obsessive Branding Disorder
Subtitle: The Illusion of Business and the Business of Illusion
Publisher: PublicAffairs
Published: 2009
Format: Paperback
Number of pages: 240
ISBN-13: 9781586487041
Subjects: Business & Investing -- Marketing & Sales -- Advertising; Business & Investing -- Marketing & Sales -- Consumer Behavior; Business & Investing -- Marketing & Sales -- Marketing; Nonfiction -- Social Sciences -- Sociology