A multidisciplinary approach to service encounters
By: Edited by Maria de la O Hernández-López, Lucía Fernández-Amaya
Contributors: Fernandez-Amaya, Lucia, editor
Series: Studies in Pragmatics -- volume 14
Publisher: Brill
Published: 2015
Place of publication: Leiden; Boston
Language: eng
Number of pages: 251
ISBN-13: 9789004260153; 9789004260160
Subjects: Communication in marketing; Business communication; Customer relations; Intercultural communication
Notes: Includes bibliographical references and index.
Table of contents: title: Merging communication studies and business. Service encounters and communication: why a multidisciplinary approach? / Lucia Fernandez-Amaya and Maria de la O Hernandez-Lopez; title: Online service encounters. Setting the linguistics research agenda for the e-service encounters genre: natively digital versus digitized perspectives / Pilar Garces-Conejos Blitvich; title: Address forms and relational work in E-commerce: the case of service encounter interactions in Mercado Libre-Ecuador / Maria Elena Placencia; title: The genre of web-mediated service encounters in not-for-profit organizations: cross-cultural study / Patricia Bou-Franch; title: Interpersonal  communication in small businesses. Customer perceptions of politeness as a differentiating element in Spanish restaurants encounters / Antonio Carmona-Lavado and Maria de la O Hernandez-Lopez; title: Pragmatic variation in the performance of requests: The case of service encounters in Valencia and Granada (Spain) / Rebeca Bataller; title: The influence of cultural dimensions on service encounters. The impact of cultural dimensions on the engagement markers of Spanish, British and US toy selling websites / Francisco Miguel Ivorra Perez; title: The evolution of communication with foreign population in medical settings in Spain / Raquel Lazaro-Gutierrez; title: Beyond service encounter Interactions. Service encounters in the natural world: bringing children along / Marilyn Merritt; title: The role of nonverbal communication in service encounters / Sundaram Dorai and Cynthia Webster; title: Seeking attention: testing a model of initiating service interactions / Sebastian Loth, Kerstin Huth & Jan P. De Ruiter.