The Emerging High-Tech Consumer
Subtitle: A Market Profile and Marketing Strategy Implications
Publisher: Quorum Books
Published: July 30, 1997
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9781567200720
Subjects: Market research; High technology; Consumer Behavior; Industrial Marketing; Business & Economics; Business / Economics / Finance; Marketing - Research; Business/Economics; Marketing; Business & Economics / Marketing / General; Consumer Behavior - General; Affluent consumers; Internet
First sentence: This chapter introduces concepts dealing with marketing to high-tech consumers.