International advertising and marketing
By: edited with introductory notes, by S. Watson Dunn and E. S. Lorimor.
Contributors: Dunn, S. Watson 1918-; Lorimor, E. S.
Series: Grid series in advertising and journalism
Publisher: Grid Pub.
Published: 1979
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 564
Subjects: Advertising -- Addresses, essays, lectures; Export marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.