Harnessing the power of social media and web analytics
By: Anteneh Ayanso, Brock University, Canada, Kaveepean Lertwachara, California Polytechnic State University, USA, [editors]
Publisher: Information Science Reference, and imprint of IGI Global
Published: 2014
Place of publication: Hershey, PA
Language: eng
Number of pages: 305
ISBN-13: 9781466651944; 9781466651951; 9781466651975
Subjects: Internet marketing; Internet advertising; Social media; Marketing research
Description: "This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"--
Notes: Includes bibliographical references (pages 269-296) and index.