MothersWork
Subtitle: how a young mother started a business on a shoestring and built it into a multi-million dollar company
By: Rebecca Matthias
Edition: 1st ed
Publisher: Doubleday
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 268
Subjects: Mail-order business -- United States; Home-based businesses -- United States; Women-owned business enterprises -- United States
Table of contents: title: Starting up (where ideas come from and how to test them in the marketplace); title: My first catalog (the nuts and bolts of launching a mail-order business); title: If you build it, they will buy it (how to buy or manufacture your product); title: Asking for help (the ten commandments of combining a new business with a new family); title: The toddler years: my company learns to walk (getting the hand of cash flow, credit, publicity, technology, taxes, you name it); title: Franchising takes us forward (everything you need to know about franchising but didn't know whom to ask); title: Growing pains (how to raise money and keep the cash flowing); title: Managing chaos (how to handle disasters and other unforeseeable crisis; title: count on them!); title: Getting to yes (the art of negotiating); title: Going public (IPOs, the street,a private jet, and realizing your dream)