Reaching the Hispanic market effectively
Subtitle: the media, the market, the methods
By: Antonio Guernica with the collaboration of Irene Kasperuk.
Contributors: Kasperuk, Irene.
Publisher: McGraw-Hill
Published: 1982
Place of publication: New York
Language: eng
Number of pages: 189
Subjects: Hispanic American consumers -- United States.; Marketing -- United States.
Notes: Bibliography: p. 169-182.
Includes index.