The development of the marketing management concept
By: Fred M. Jones
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign -- no. 34; Faculty working papers -- no. 34.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1971
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 17
Notes: Includes bibliographical references.