12 Smart Practices to Improve Marketing and Sales
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740306965
Table of contents: title: Sisältö; title: About the Author; title: Preface; title: Foreword; title: Section I: Content Marketing and Lead Generation; title: Produce Content That Both Your Users and Search Engines Will Love; title: In Today’s Content Marketing Warfare – Here are 10 Tips for Winning; title: Your Content Marketing Strategy Is In Place, But You Lack Resources – Now What; title: How to Grow your Customer Base – Forget the Sales Pitch, Offer Value; title: How to Implement an Effective Lead Scoring System; title: Achieve Greater Success With Lead Nurturing; title: Section II: Digital Marketing and Marketing Technology; title: Changing to Modern Marketing? Hire a Marketing A-Team; title: Personality Marketing: Smart Data Instead of Big Data in Retail; title: How Information Technology Successfully Adds Value to Marketing; title: Various Big Data Opportunities in Product Management; title: Marketing is Gaining Importance Through Technology; title: How to Overcome Challenges Connecting Marketing Automation With CRM