The ways to new
Subtitle: 15 paths to disruptive innovation
By: Jean-Marie Dru
Published: 2015
Language: eng
Number of pages: 196
ISBN-13: 9781119167976
Subjects: Creative ability in business; Technological innovations; Organizational change; New products; Strategic planning
Notes: Includes bibliographical references (pages 189-190) and index.
Table of contents: title: Why marketing should drive innovation; title: Disruption and innovation. Disruption and the innovation deficit ; Disrupt the way you innovate ; Disruption in practice; title: Disruptive paths to innovation. Open disruption ; Structural disruption ; asset-based disruption ; Reverse disruption ; Sustainability-driven disruption ; Revival-based disruption ; Data-driven disruption ; Usage-based disruption ; Price-led disruption ; Added-service disruption ; Partnership-led disruption ; Brand-led disruption ; Insight-driven disruption ; Business model disruption ; Anticipation-driven disruption; title: Disruptive brand building. Disruption strategy ; Disruption live; title: Conclusion; title: Disruption What Ifs; title: Exhibits.