Evaluating marketing actions and outcomes
By: edited by Arch G. Woodside.
Contributors: Woodside, Arch G.
Edition: 1st ed.
Series: Advances in business marketing & purchasing -- v. 12.
Publisher: Elsevier/JAI
Published: 2003
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 663
Subjects: Marketing -- Management.; Customer relations -- Management.; Total quality management.; Organizational effectiveness.
Notes: Includes bibliographical references.