Microtrends squared
Subtitle: the new small forces driving the big disruptions today
By: Mark Penn ; with Meredith Fineman
Contributors: Fineman, Meredith, author
Edition: First Simon & Schuster hardcover edition.
Published: 2018
Language: eng
Number of pages: 413
ISBN-13: 9781501179914
Subjects: Social aspects; Social prediction; Social influence; Social change; Population
Description: Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships.

"Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged--as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to underƠstand the wave of the future when it is just a ripple."--Dust jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: The building blocks of change today; title: Section 1: Love and relationships. Second-fiddle husbands ; Never married ; Open marriages ; Graying bachelors ; Third-time winners ; Having it both ways ; Internet marrieds revisited ; Independent marrieds; title: Section 2: Health and diet. Pro-proteiners ; Guys left behind  ; Nonagenarians ; Kids on meds ; The speed eaters ; Wellness freaks ; Cancer survivors; title: Section 3: Technology. The new addicts ; Digital tailors ; Technology-advanced people ; Droning on ; No-PCers ; Unemployed language teachers ; Bots with benefits ; New Luddites updated ; Private plane party crashers ; Social millionaires; title: Section 4: Lifestyle. Single with pet ; Roomies for life ; Footloose and fancy-free ; Nerds with money ; Uptown stoners ; Intelligent TV ; Korean beauty ; Modern Annie Oakleys ; Armchair preppers; title: Section 5: Politics. Old economy voters ; Happy pessimists ; Closet conservatives ; Impressionable elites revisited ; Militant dreamers revisited ; Newest Americans ; Couch potato voters; title: Section 6: Work and business. Self-data lovers ; Bikers to work ; Virtual entrepreneurs ; Microcapitalists ; The fakesters ; Work with limits ; The new factory worker ; Hazel reborn ; 10xmillionaires; title: Conclusion: Taming our microtrends.