Untapped options
Subtitle: building links between marketing and human resources to achieve organizational goals in healthcare
By: Bea Northcott, Janette Helm.
Contributors: Helm, Janette.
Publisher: Jossey-Bass
Published: 2000
Place of publication: San Francisco
Language: eng
Number of pages: 224
Subjects: Health facilities -- Personnel management.; Medical care -- Marketing.; Health Manpower.; Health Services Administration.; Marketing of Health Services.
Notes: Includes bibliographical references and index.