Manage for Profit, Not for Market Share
Subtitle: A Guide to Greater Profits in Highly Contested Markets
Publisher: Harvard Business School Press
Published: April 30, 2006
Language: eng
Format: Hardcover
Number of pages: 232
ISBN-13: 9781591395263
Subjects: Business & Management; Industrial Economics (General); Profit Sharing; Business & Economics; Business / Economics / Finance; Business/Economics; Industries - General; Corporate Finance; Case studies; Industrial management; Profit
First sentence: TO FIND the most potent symbol of distress in contemporary business management, you need not comb through Chapter 11 filings or the testimony at a high-profile fraud trial.
Description: "In Manage for Profit, Not for Market Share, the authors contend that companies can extract a profit potential of 1 to 3 percent of annual revenue by adopting a radically different approach. The key? Reconfigure the marketing mix to sell existing products and services in counter-intuitive ways."--Jacket.