Langfristige Absatzplanung im Versandhandel
Subtitle: dargestellt am Beispiel der Universalversender
By: Heinz Hellbusch.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft,; Bd. 1183 =; Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise ;; vol. 1183 =; European university studies. Series V, Economics and management ;; vol. 1183; Europäische Hochschulschriften.; Bd. 1183.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1991
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 329
Subjects: Mail-order business -- Germany.; Marketing -- Germany.
Notes: Includes bibliographical references (p. [313]-329).
Originally presented as the author's thesis (doctoral)--Universität Hamburg, 1991.