Brand warriors China
Subtitle: creating sustainable brand capital
By: Fiona Gilmore and Serge Dumont.
Contributors: Dumont, Serge.
Publisher: Profile Books
Published: 2003
Place of publication: London
Language: eng
Number of pages: 233
Subjects: Brand name products -- China.; Brand name products -- China -- Case studies.; Success in business -- China.
Genres: Case studies.
Other titles: Zhongguo pin pai da ying jia
Notes: Includes index.