Readings in survey research
By: edited by Robert Ferber.
Contributors: Ferber, Robert, 1922- ; American Marketing Association.
Publisher: American Marketing Association
Published: 1978
Place of publication: Chicago
Language: eng
Number of pages: 604
Subjects: Marketing research -- Addresses, essays, lectures.; Sampling (Statistics) -- Addresses, essays, lectures.; Questionnaires -- Addresses, essays, lectures.; Mail surveys -- Addresses, essays, lectures.; Telephone surveys -- Addresses, essays, lectures.
Notes: Bibliography: p. 579-602.
Includes index.