Une publicité en quête de qualité
By: Jean-François Pelletier.
Publisher: Publicité Pelletier
Published: 1977
Place of publication: Montréal
Language: fre
Number of pages: 359
Subjects: Advertising -- Psychological aspects.; Content analysis (Communication)
Notes: Includes bibliographical references and index.
Table of contents: title: Une publicité en quête de qualité.; title: Le monde des marques.