Understanding Social Media
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776819927
Table of contents: title: Content; title: Introduction; title: 1 What is Social Media?; title: 2 The Changing Face of Social Media 2.1 The Phreaking Era (1950’s – Early 90’s); title: 2.2 Bulletin Board Systems (BBS’s) – (1979- 1995); title: 2.3 Commercial Online Services (1979 – 2001); title: 2.4 The World Wide Web (WWW) – 1991; title: 2.5 IRC, ICQ and Instant Messenger (1983-1996); title: 2.6 Peer-To-Peer (P2P), BitTorrent - “Social” Media Sharing (1999); title: 2.7 Social Networking Sites (1997-2008); title: 2.8 Social Bookmarking (1996 –2003); title: 2.9 Blogs (1994-1999); title: 2.11 The Future of Social Media; title: 3 Understanding Social Media 3.1 Classification of Social Media 3.2 Honeycomb Framework of Social Media Functionality 3.3 Social Media Landscape 2011 by Fred Cavazza; title: 4 Benefits of Social Media For Individuals; title: 5 Benefits of Social Media for Businesses; title: 6 Social Media Management 6.1 Identification of Relevant Social Media 6.2 Profile Creation 6.3 Expanding the Network 6.5 Monitoring and Analysis 6.6 Why Businesses Need Social Media Strategy; title: 7 Social Media Tools 7.1 Social Media Engagement Tools 7.2 Social Media Monitoring and Analysis Tools 7.3 Professional Listening Tools 7.4 Other Tools