Analyzing consumer response to innovation
Subtitle: the concept of preference inertia
By: Scott A. Neslin.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working paper -- no.877-76; Working paper (Sloan School of Management) -- 877-76.
Publisher: M.I.T. Alfred P. Sloan School of Management
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 20