Cases in consumer behavior.
Contributors: Quelch, John A.; Ward, Scott.
Edition: 2nd ed. / F. Stewart DeBruicker, John A. Quelch, Scott Ward.
Publisher: Prentice-Hall
Published: 1986
Place of publication: Englewood Cliffs, N.J; London
Language: eng
Number of pages: 345
Subjects: Consumers -- United States -- Case studies.
Notes: Previous ed., 1980.