One Great Insight Is Worth a Thousand Good Ideas
Subtitle: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
Publisher: Portfolio Trade
Published: October 3, 2006
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9781591841425
Subjects: Marketing - Research; Management - General; Advertising; Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic Planning; Advertising & Promotion; Business & Economics / Advertising & Promotion; Differentiation (Cognition); Insight; Psychological aspects