Modern marketing theory
Subtitle: critical issues in the philosophy of marketing science
By: Shelby D. Hunt.
Publisher: South-Western Pub. Co.
Published: 1991
Place of publication: Cincinnati, OH
Language: eng
Number of pages: 499
Subjects: Marketing.; Marketing research.; Philosophy, Modern.; Positivism.
Notes: Includes bibliographical references (p. 449-478) and index.
"SS62AA."