Contemporary views on marketing practice
By: edited by Gary L. Frazier, Jagdish N. Sheth.
Contributors: Frazier, Gary L.; Sheth, Jagdish N.; Stellner Symposium on Theories of Marketing Practice (1st : 1985 : University of Illinois at Champaign-Urbana)
Publisher: Lexington Books
Published: 1987
Place of publication: Lexington, Mass
Language: eng
Number of pages: 282
Subjects: Marketing -- Congresses.
Notes: Includes bibliographies.
Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.