Coke's water bomb
By: producer/director, Libby Turner
Contributors: Films for the Humanities (Firm); BBC Worldwide Ltd; Money programme (Television program)
Series: BBC learning; MKT 602 (NU course)
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] /
Number of pages: 29
Subjects: Bottled water industry; Advertising; Bottled water; Coca-Cola Company
Other titles: Dasani fiasco
Description: On a British sitcom, two characters bottled tap water and sold it as Peckham Spring Water. More recently, Coca-Cola launched its purified-water lifestyle drink, Dasani, in the U.K. The connection was not overlooked. This program tracks Dasani's progressive PR nightmare in Britain -- first as newspapers screamed "Coke Sells Tap Water for 95p, " and then as Coca-Cola recalled 500,000 bottles due to potentially carcinogenic contamination at their factory. It also considers an even larger problem as worldwide Coke sales continue to flatten: without Dasani, the soft drink giant has no bottled water product for the lucrative European market.
Notes: Case studies from the multinational marketplace.

"07-11-05"--DVD surface.

Disc is a recorded DVD and may not play on all DVD players or drives.

Originally produced for the BBC television series The money programme in 2004.

Narrator, Rajan Datar.

DVD-R.