Advertising next
Subtitle: 150 winning campaigns for the new communications age
By: Tom Himpe
Publisher: Thames & Hudson
Published: 2009
Place of publication: London; New York
Language: eng
Number of pages: 399
ISBN-13: 9780500511460; 9780500514160
Subjects: Advertising; Advertising campaigns; Branding (Marketing); Campagnes publicitaires; Stratégie de marque; Branding
Notes: Includes indexes.