Cases on innovations in educational marketing
Subtitle: transnational and technological strategies
By: Purnendu Tripathi, Siran Mukerji, [editors]
Publisher: Business Science Reference; IGI Global
Published: 2011
Place of publication: Hershey, PA
Language: eng
Number of pages: 369
ISBN-13: 9781609605995; 9781609606008
Subjects: Marketing; Cross-cultural studies; Technological innovations; Higher Education; Transnational education
Description: "This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher.
Notes: Includes bibliographical references (p. 327-355) and index.