Das Marken- und Firmen-Image
Subtitle: Theorie, Methodik, Praxis.
Series: Betriebswirtschaftliche Schriften,; Heft 46
Publisher: Duncker & Humblot
Published: 1971
Place of publication: Berlin
Language: ger
Number of pages: 405
Subjects: Brand name products; Trademarks; Motivation research (Marketing); Advertising -- Psychological aspects
Notes: Bibliography: p. [393]-405.