The research imagination
Subtitle: qualitative and quantitative methods
By: Paul S. Gray ... [et al.].
Contributors: Gray, Paul S., 1943-
Publisher: New York, NY; Cambridge University Press
Published: 2007
Place of publication: Cambridge University Press
Language: eng
Number of pages: 480
ISBN-13: 9780521879729; 9780521705554
Subjects: Social sciences -- Research -- Methodology; Social sciences -- Methodology; Social surveys -- Methodology; Research -- Methodology
Description: "Whether one is conducting an intimate one-on-one interview or a large-scale examination of an entire society, human imagination and scientific principles go hand in hand. To that end, this book emphasizes scientific method but also acknowledges its critics. It covers a wide variety of data collection techniques but presents them as reinforcing, rather than competing with, one another, thus striking a balance between qualitative and quantitative methods. It is designed for students and instructors who want a comprehensive treatment of a variety of research techniques with special emphasis on qualitative approaches."--Jacket.
Notes: Includes bibliographical references and indexes.