Retail Marketing Plans
Subtitle: How to Prepare Them, How to Use Them (Professional Development)
Edition: New Ed edition
Publisher: Butterworth-Heinemann
Published: January 1997
Language: eng
Format: Paperback
Number of pages: 338
ISBN-13: 9780750620215
Subjects: Sales & marketing management; Advertising & Promotion; Industries - Retailing; Marketing - General; Business / Economics / Finance; Business/Economics