Lovin' it
Subtitle: six rules for brand revitalization
By: Marvin Lawrence Light, Joan S. Kiddon.
Contributors: Kiddon, Joan S., 1949-
Edition: 1st ed.
Publisher: FT Press
Published: 2009
Place of publication: Indianapolis
Language: eng
Subjects: McDonald's Corporation -- Case studies; Branding (Marketing) -- Management; Brand name products -- Management; Product life cycle
Other titles: Six rules for brand revitalization; Brand revitalization