Joel Desgrippes and Marc Gobe on Emotional Brand Experience
Contributors: Desgrippes Gobe (Editor)
Publisher: Rockport Publishers
Published: June 1, 2007
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9781592532605
Subjects: Graphic design; Product design; Design - General; Art; Art & Art Instruction; Commercial - General; Industrial Design - General; Art / General; Brand name products; Commercial art; Marketing; Psychological aspects