Promotion & marketing for broadcasting & cable
By: [edited by] Susan Tyler Eastman, Robert A. Klein.
Contributors: Eastman, Susan Tyler.; Klein, Robert A., 1928-
Edition: 2nd ed.
Publisher: Waveland Press
Published: 1991
Place of publication: Prospect Heights, Ill
Language: eng
Number of pages: 444
Subjects: Television broadcasting -- Marketing.; Radio broadcasting -- Marketing.; Cable television -- Marketing.
Other titles: Strategies in broadcast and cable promotion.; Promotion and marketing for broadcasting and cable.
Notes: Includes bibliographical references (p. 393-402) and index.
Rev. ed. of: Strategies in broadcast and cable promotion. c1982.