Die Substitutionskonkurrenz als Herausforderung für das Marketing
Subtitle: das Beispiel der deutschen Behälterglasindustrie
By: von Uwe Thomas.
Series: Schriften zum Marketing,; Bd. 25
Publisher: Duncker & Humblot
Published: 1989
Place of publication: Berlin
Language: ger
Number of pages: 252
Subjects: Glass container industry -- Germany (West) -- Marketing.; Substitution (Economics); Containers -- Germany (West) -- Marketing.
Notes: Includes bibliographical references (p. [229]-252).