The Brand Glossary
Publisher: Palgrave Macmillan
Published: November 28, 2006
Language: eng
Format: Paperback
Number of pages: 144
ISBN-13: 9781403998095
Subjects: Business strategy; Sales & marketing; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Product Management; Business & Economics / Marketing / General; Advertising & Promotion; Marketing - General; Brand name products; Business names; Commercial products; Marketing; Terminology