E-commerce in Czech Republic
Subtitle: a strategic reference, 2007
By: edited by Philip M. Parker
Publisher: Icon Group International
Published: 2007
Place of publication: [San Diego, Calif]
Language: eng
Format: [electronic resource] :
ISBN-13: 9781429499538
Subjects: Internet Marketing; Electronic commerce; Marketing; COMPUTERS; E-Commerce; Mail Order; Auctions & Small Business; Electronic Commerce; Telemarketing; BUSINESS & ECONOMICS
Description: This report provides a detailed overview of factors driving latent demand and accessibility for e-commerce in Czech Republic.
Notes: Title from PDF cover (viewed Sep. 28, 2007).
Table of contents: title: Cover; title: Contents; title: 1 INTRODUCTION & METHODOLOGY; title: 1.1 WHAT DOES THIS REPORT COVER?; title: 1.2 HOW TO STRATEGICALLY EVALUATE CZECH REPUBLIC; title: 1.3 LATENT DEMAND AND ACCESSIBILITY IN CZECH REPUBLIC; title: 2 E-COMMERCE IN CZECH REPUBLIC; title: 2.1 LATENT DEMAND AND ACCESSIBILITY: BACKGROUND; title: 2.2 LATENT DEMAND: MARKET COMPOSITION; title: 2.3 LATENT DEMAND: DYNAMICS; title: 2.4 LATENT DEMAND: LEADING SEGMENTS; title: 2.5 ACCESSIBILITY: THE STRUCTURE OF COMPETITION; title: 2.6 LATENT DEMAND: TARGET BUYERS; title: 2.7 ACCESSIBILITY: KEY FACTORS; title: 2.8 ACCESSIBILITY: MARKET ENTRY; title: 2.9 KEY CONTACTS; title: 2.10 ACCESSIBILITY: TRADE EVENT; title: 3 FINANCIAL INDICATORS: COMPUTER PROGRAMMING SERVICES; title: 3.1 OVERVIEW; title: 3.1.1 Financial Returns and Gaps in Czech Republic; title: 3.1.2 Labor Productivity Gaps in Czech Republic; title: 3.1.3 Limitations and Extensions; title: 3.2 FINANCIAL RETURNS IN CZECH REPUBLIC: ASSET STRUCTURE RATIOS; title: 3.2.1 Overview; title: 3.2.2 Assets; title: Definitions of Terms; title: 3.2.3 Asset Structure: Outlook; title: 3.2.4 Large Variances: Assets; title: 3.2.5 Key Percentiles and Rankings; title: 3.3 FINANCIAL RETURNS IN CZECH REPUBLIC: LIABILITY STRUCTURE RATIOS; title: 3.3.1 Overview; title: 3.3.2 Liabilities and Equity; title: Definitions of Terms; title: 3.3.3 Liability Structure: Outlook; title: 3.3.4 Large Variances: Liabilities; title: 3.3.5 Key Percentiles and Rankings; title: 3.4 FINANCIAL RETURNS IN CZECH REPUBLIC: INCOME STRUCTURE RATIOS; title: 3.4.1 Overview; title: 3.4.2 Income Statements; title: Definitions of Terms; title: 3.4.3 Income Structure: Outlook; title: 3.4.4 Large Variances: Income; title: 3.4.5 Key Percentiles and Rankings; title: 3.5 FINANCIAL RETURNS IN CZECH REPUBLIC: PROFITABILITY RATIOS; title: 3.5.1 Overview; title: 3.5.2 Ratios; title: Definitions of Terms; title: 3.5.3 Ratio Structure: Outlook; title: 3.5.4 Large Variances: Ratios; title: 3.5.5 Key Percentiles and Rankings; title: 3.6 PRODUCTIVITY IN CZECH REPUBLIC: ASSET-LABOR RATIOS; title: 3.6.1 Overview; title: 3.6.2 Asset to Labor: Outlook; title: 3.6.3 Asset to Labor: International Gaps; title: 3.6.4 Key Percentiles and Rankings; title: 3.7 PRODUCTIVITY IN CZECH REPUBLIC: LIABILITY-LABOR RATIOS; title: 3.7.1 Overview; title: 3.7.2 Liability to Labor: Outlook; title: 3.7.3 Liability and Equity to Labor: International Gaps; title: 3.7.4 Key Percentiles and Rankings; title: 3.8 PRODUCTIVITY IN CZECH REPUBLIC: INCOME-LABOR RATIOS; title: 3.8.1 Overview; title: 3.8.2 Income to Labor: Outlook; title: 3.8.3 Income to Labor: Gaps; title: 3.8.4 Key Percentiles and Rankings; title: 4 MACRO-ACCESSIBILITY IN CZECH REPUBLIC; title: 4.1 EXECUTIVE SUMMARY; title: 4.2 ECONOMIC FUNDAMENTALS AND DYNAMICS; title: 4.2.1 Government Intervention Risks; title: 4.2.2 Infrastructure Development; title: 4.2.3 European Union Accession; title: 4.3 POLITICAL RISKS; title: 4.3.1 Economic Relationship with the United States; title: 4.3.2 Politics and the Business Environment; title: 4.3.3 The New Regional Governments; title: 4.4 MARKETING STRATEGIES; title: 4.4.1 Agents and Distributors; title: 4.4.2 Checking Bona Fides; title: 4.4.3 Distribution Channel Options; title: 4.4.4 Advertising and Trade Promotion; title: 4.4.5 Pricing Issues; title: 4.4.6 Public Sector Marketing; title: 4.4.7 Other Market Entry Strategies; title: 4.4.8 Direct Marketing Options; title: 4.4.9 Joint Ventures and Licensing Options; title: 4.4.10 Establishing a Representative Office; title: 4.4.11 Franchising Activities; title: 4.4.12 Key Marketing Contacts; title: 4.5 IMPORT AND EXPORT REGULATION RISKS; title: 4.5.1 Adherence to Free Trade Agreement.