Strategie und Technik der Werbung
Subtitle: verhaltenswissenschaftliche Ansätze
By: Werner Kroeber-Riel.
Series: Kohlhammer Edition Marketing
Publisher: W. Kohlhammer
Published: 1988
Place of publication: Stuttgart
Language: ger
Number of pages: 218
Subjects: Advertising.; Creative ability in business.
Notes: Includes bibliographical references (p. 203-212).