Co-ordinating political campaigns
Subtitle: a marketing planning perspective
By: Paul R. Baines, Barbara R. Lewis & David A. Yorke.
Contributors: Lewis, Barbara R.; Yorke, David A.; Middlesex University Business School.
Series: Discussion paper series: Marketing -- 4
Publisher: Middlesex University Business School
Place of publication: London
Language: eng
Number of pages: 21
Subjects: Campaign management.