The truth about the drug companies
Subtitle: how they deceive us and what to do about it
By: Marcia Angell
Edition: 1st ed.
Publisher: Random House
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 305
ISBN-13: 9780375508462
Subjects: Pharmaceutical Preparations; Drug Industry; Recherche; Economics; Pharmaceutical policy; Farmaceutische industrie; Médicaments; Research; Pharmaceutical industry; Prices; Costs; Advertising; Winst; Finances; Prescription pricing; Ethiek; Finance; Advertising as Topic; Drugs; Coût; Prix; Industrie pharmaceutique; Publicité; Politique gouvernementale
Description: Angell watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless influence over medical research, education, and how doctors do their jobs. She sympathized as the American public, particularly the elderly, struggled and increasingly failed to meet spiraling prescription drug prices.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction :; title: Drugs are different -- -- 1.; title: The $200 billion colossus -- -- 2.; title: The creation of a new drug -- -- 3.; title: How much does the pharmaceutical industry really spend on R & D? -- -- 4.; title: Just how innovative is this industry? -- -- 5.; title: "Me-too" drugs : the main business of the pharmaceutical industry -- -- 6.; title: How good are new drugs? -- -- 7.; title: The hard sell : lures, bribes, and kickbacks -- -- 8.; title: Marketing masquerading as education -- -- 9.; title: Marketing masquerading as research -- -- 10.; title: Patent games : stretching out monopolies -- -- 11.; title: Buying influence : how the industry makes sure it gets its way -- -- 12.; title: Is the party over? -- -- 13.; title: How to save the pharmaceutical industry - and get our money's worth --; title: Afterword --; title: Acknowledgments --; title: Notes --; title: Index.