Marketing update 2005
Subtitle: Akzente im innovativen Marketing
By: Christian Belz.
Publisher: Verlag Thexis, Institut für Marketing und Handel an der Universität St. Gallen
Published: 2002
Place of publication: St. Gallen
Language: ger
Number of pages: 283
Subjects: Marketing.
Notes: Includes bibliographical references (p. 269-274) and index.