The dynamics of business orientation
Subtitle: the experience of the Volvo Car Corporation
By: Hong Liu, Robin Wensley, Lars-Uno Roos.
Contributors: Wensley, Robin, 1944-; Roos, Lars-Uno.; Manchester Business School.
Series: Working paper -- no.320
Publisher: Manchester Business School
Published: 1996
Place of publication: Manchester
Language: eng
Number of pages: 26
Subjects: Volvo (Firm).; Automobile industry and trade -- Sweden.
Notes: Includes references.