Abstract of consumer attitude criteria of advertising effectiveness ...
By: by Alfred C. Welch ...
Published: 1941
Place of publication: N.p.]
Language: eng
Number of pages: 190
Subjects: Advertising
Other titles: Consumer attitude criteria of advertising effectiveness
Notes: Cover-title.

Two reprints from Journal of applied psychology, v. 25, nos. 1 and 2, Feb. and Apr. 1941, with cover having thesis note and Vita on p. [3]

Thesis (PH.D.)--University of Minnesota, 1938.

"References": p. 123, 189-190.
Table of contents: title: A test of competitive advertising.; title: An analytic system of testing competitive advertising.