Direct Connection's Guide to Fundraising on the Internet
Edition: 1
Publisher: Aurelian Information Ltd
Published: June 1, 1996
Language: eng
Format: Paperback
Number of pages: 131
ISBN-13: 9781899247066
Copyright date: 1996
Subjects: Internet; Charities & voluntary services
First sentence: It takes vision to be thinking about the Internet now, but vision is not something we lack in the UK voluntary sector.
Description: Local groups, national charities, individual appeals, international campaigns - whether raising money for your street, your school or your planet, this book shows how to make the Internet work for you!

Packed with ideas on how to use the Internet to find and keep donors, promote an appeal, sell merchandise, and speed up the day-to-day task of fundraising, Howard Lake has written a guide to success for his fellow fundraisers.
Notes: Dedicated to Wendy Clifton-Sprigg
Table of contents: value: Introduction; value: Why get on the Internet?; value: How to get on the Internet; value: Communicating with other fundraisers; value: Who is out there? Internet demographics; value: Donors on the Internet; value: Fundraising appeals by e-mail; value: Appeals on the Internet: The World Wide Web; value: Building a Fundraising World Wide Web Site; value: Managing a Fundraising Internet Presence; value: Other Fundraising on the World Wide Web; value: Integrating the Internet with a Fundraising Programme; value: Finding fundraising information on the Internet; value: The future of fundraising on the Internet; value: Directory of Internet resources for fundraisers; value: Glossary; value: Bibliography; value: Index