Evaluating marketing strategies & market positions of airlines, hotels & travel destinations.
Contributors: International Travel Research Institute.; Pacific Area Travel Association Travel Research Conference (1981 : Taipei)
Publisher: International Travel Research Institute
Published: 1981
Place of publication: Manila
Language: eng
Notes: Paper presented... at PATA Travel Research Conference on "Relevant Research: the key to Profitable Marketing" held at Taipei, Taiwan November 16-19, 1981.

At foot of cover title: International Travel Research Institute.