Relationship marketing
Subtitle: exploring relational strategies in marketing
By: John Egan.
Edition: 3rd ed.
Publisher: Financial Times Prentice Hall; Pearson College Div
Published: 2008
Place of publication: New York, N.Y
Language: eng
Number of pages: 311
ISBN-13: 9780273713197
Subjects: Relationship marketing
Notes: Includes bibliographical references and index.