Emotion in Advertising
Subtitle: Theoretical and Practical Explorations
Contributors: Stuart J. Agres (Editor); Julie A. Edell (Editor); Tony M. Dubitsky (Editor)
Publisher: Quorum Books
Published: December 30, 1990
Language: eng
Format: Hardcover
Number of pages: 408
ISBN-13: 9780899305370
Subjects: Advertising; Cultural studies; Business/Economics; Business & Economics; Business / Economics / Finance; Research; Psychological aspects; Human information processing; Advertising & Promotion; Marketing - General; Social Psychology; Business & Economics / Marketing / General
First sentence: As the only representative of an advertising agency in this volume, I am taking the opportunity to discuss the issue of emotion in advertising from the practitioner's vantage point.