How Canadian hockey teams build and leverage their brand equity
By: André Richelieu.
Contributors: Université Laval. Faculté des sciences de l'administration.
Series: Document de travail -- 2004-018
Publisher: Faculté des sciences de l'administration, Université Laval
Published: 2004
Place of publication: Québec, Québec
Language: eng
Number of pages: 34
Subjects: Business names -- Canada; Hockey teams -- Canada; Professional sports -- Canada; Strategic planning -- Canada
Notes: Includes bibliographical references (p. 27-31).