Direct Marketing Quantified
Subtitle: The Knowledge is in the Numbers
Publisher: The Target Marketing Group
Published: July 2005
Language: eng
Format: Spiral-bound
Number of pages: 186
ISBN-13: 9781931068222
Subjects: Industries - Retailing; Business / Economics / Finance
First sentence: The secret kept by successful direct marketers is that they have mastered how to analyze and interpret their marketing numbers to maximize profitability.