Proceedings of the 13th Paul D. Converse Symposium
By: edited by Devanathan Sudharshan and Kent Monroe.
Contributors: Monroe, Kent B.; Sudharshan, Devanathan.
Series: Proceedings series; Proceedings series (American Marketing Association).
Publisher: American Marketing Association
Published: 1995
Place of publication: Chicago, Ill
Language: eng
Number of pages: 146
Subjects: Marketing -- Congresses.
Other titles: Proceedings of the thirteenth Paul D. Converse Symposium
Notes: Includes bibliographical references.