Consumer Boycotts
Edition: 1 edition
Publisher: Routledge
Published: August 1999
Language: eng
Format: Library Binding
Number of pages: 284
ISBN-13: 9780415924566
Subjects: Consumer issues; Economic history; Consumer Behavior - General; Business & Economics; Business / Economics / Finance; Business/Economics; USA; Consumer satisfaction; Commerce; Marketing - Research; Psychology & Psychiatry / General; Boycotts; Consumer Behavior
First sentence: To buy or not to buy? This behavioral question, while lacking the momentous, life-or-death quality of the Shakespearean original, is nonetheless apparently becoming a vexing one for many American consumers.