Proceedings
By: Southern Marketing Association 1976 conference ; under the joint sponsorship of the Southern Marketing Association and Mississippi State University ; edited by Henry W. Nash and Donald P. Robin.
Contributors: Nash, Henry W.; Robin, Donald P.; Mississippi State University.
Publisher: The Association
Published: 1976
Place of publication: [s.l.]
Language: eng
Number of pages: 312
Subjects: Marketing -- Congresses.; Marketing -- Study and teaching -- Congresses.
Notes: Includes bibliographies and index.