Sharpening sales effort through market research
By: with a paper on pricing policy under competitive conditions.
Series: Its Marketing series,; no. 75
Published: 1949
Place of publication: New York
Language: eng
Number of pages: 24
Subjects: Marketing research; Pricing.
Notes: "Papers...presented at the Marketing Conference of the American Management Association, held at...New York City, March 17-18, 1949."
Table of contents: title: Market research without a market research department, by J.C.Capt.- Sharpening sales effort through market research, by F.R.Ficken, Jr.- Determination of pricing policy under competitive conditions, by J.P.Dean.