Guang gao yu pin pai ce hua
By: Qiong si, sun lian yong
Contributors: Jones, John Philip
Series: Hua zhang qi guan xue yuan cong shu ying xiao fen bu xi lie; Hua zhang qi guan xue yuan cong shu
Publisher: Ji xie gong ye chu ban she
Published: 1999
Place of publication: Bei jing
Language: chi
ISBN-13: 9787111064534
Subjects: Brand name products; Advertising
Other titles: What's in a brand?Building brand equity through advertising