The handbook of persuasion and social marketing
By: David W. Stewart, editor
Publisher: Praeger
Published: 2015
Place of publication: Santa Barbara, California
Language: eng
ISBN-13: 9781440804045; 9781440804052
Subjects: Social marketing; Marketing; Social aspects
Notes: Includes bibliographical references and index.
Table of contents: title: Volume 1. Historical and social foundations; title: Volume 2. Conceptual, theoretical, and strategic dimensions; title: Volume 3. Applications and uses.