Strategic marketing for educational institutions
By: Philip Kotler, Karen F.A. Fox.
Contributors: Fox, Karen F. A., 1944-
Publisher: Prentice-Hall
Published: 1985
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 396
Subjects: Education -- Marketing.; Schools -- Public relations.; Educational fund raising.; Educational planning.
Notes: Includes bibliographies and index.