Organizational innovation for effective new product development
Subtitle: conference summary
By: prepared by Rajesh Chandy, Anne Stringfellow
Contributors: Chandy, Rajesh; Stringfellow, Anne; Marketing Science Institute. Conference
Series: Report -- no. 95-120; Report (Marketing Science Institute) -- no. 95-120
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Subjects: New products -- Congresses; Product management -- Congresses
Notes: "December 1995."