Marketing research inputs to public policy
Subtitle: the case of the FTC
By: by William L. Wilkie and David M. Gardner
Contributors: Gardner, David Morgan, 1936-
Series: Working paper - Marketing Science Institute ; P-53-D
Publisher: Marketing Science Institute
Published: 1973
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 36
Subjects: United States. -- Federal Trade Commission; Consumer protection -- United States; Marketing research
Notes: "Preliminary research report."

Includes bibliographical references