Themed wedding packages
Subtitle: factors influencing the demand for themed wedding packages
By: Sivemalar Krishnan
Publisher: Lambert Academic Publishing
Published: 2009
Place of publication: Saarbrücken, Germany
Language: eng
Number of pages: 114
ISBN-13: 9783838335902
Copyright date: 2009
Subjects: Wedding supplies and services industry; Forecasting; Marriage customs and rites; Weddings; Planning
Work titles: Factors influencing the demand for themed wedding packages
Notes: Originally presented as the author's thesis (M. BIE--Master of Business Innovation and Entrepreneurship, Unitec New Zealand, 2008), under title: Factors influencing the demand for themed wedding packages.

"The research focuses on the Auckland market, specifically on the factors affecting the buying motivation of New Zealanders for themed weddings"--Back cover.

Includes bibliographical references.