Obtaining and Retaining Customers - Part I
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740305159
Table of contents: title: Content; title: 1. Why do Customers Count?; title: 1.1. Changes in the business environment; title: 2. Developing a Customer Oriented Business; title: 2.1. The Customer’s Perception is everything; title: 2.2. So why do customers buy?; title: 2.3. Measure to Improve; title: 3. Obtaining Customers; title: 3.1. How do we attract customers: Marketing; title: 3.2. Obtaining Customers; the sales perspective; title: 3.3. Value-based marketing: marketing metrics; title: 3.4. Marketing Basics; title: 3.5. Understanding needs; title: 3.6. Profiling, Segmentation & Targeting; title: 3.7. Issues in 21st century marketing; title: 3.8. The offer; title: 3.9. CRM – Customer Relationship Management