Project management for non-project managers
By: Jack Ferraro
Edition: 1st ed.
Publisher: AMACOM
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9780814417362
Subjects: Organizational effectiveness; Project management; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: promoting your book to bestseller; title: Your big idea : assessing your book's worth; title: The author's position; title: The marketing platform; title: Building your marketing platform; title: Launching your public relations; title: Take it away?; title: The future of publishing; title: Glossary; title: Index.