Essentials of New Product Management
Edition: 1st edition
Publisher: Prentice Hall
Published: April 10, 1998
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780132865845
Subjects: Research & development management; Marketing - General; Product Management; Business / Economics / Finance; Business/Economics; Development - Business Development; New products; Business & Economics / Marketing / General; Management