Marketing management
Subtitle: a strategic, decision-making approach
By: Harper W. Boyd, Jr. ... [et al.].
Contributors: Boyd, Harper W.
Edition: 4th ed.
Series: The McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill
Published: 2002
Place of publication: Boston, Mass
Language: eng
Number of pages: 594
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.
System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.