The new influencers
Subtitle: a marketer's guide to the new social media
By: Paul Gillin.
Publisher: Quill Driver Books
Published: 2009
Place of publication: Fresno, CA
Language: eng
ISBN-13: 9781884956942
Subjects: Marketing -- Blogs; Social media -- Economic aspects; Customer relations; Interactive marketing
Notes: Originally published in 2007.

Includes bibliographical references and index.