Advertising and marketing communication management
By: John H. Murphy II, Isabella C.M. Cunningham.
Contributors: Cunningham, Isabella C. M.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1993
Place of publication: Forth Worth
Language: eng
Number of pages: 528
Subjects: Advertising.; Sales promotion.; Advertising -- United States -- Case studies.; Sales promotion -- United States -- Case studies.
Notes: Includes bibliographical references and index.