Strategy and planning
Subtitle: a manager's guide
By: David Hussey.
Contributors: Hussey, D. E.
Edition: [New ed.]
Publisher: Wiley
Published: 1999
Place of publication: Chichester, England; New York
Language: eng
Number of pages: 289
Subjects: Strategic planning.; Business planning.; Production planning.
Other titles: Strategy & planning
Notes: Includes bibliographical references and index.
Rev. ed. of: Introducing corporate planning. 4th ed. 1991.
Table of contents: title: Introduction; title: 1. Modern concepts of strategic management; title: 2. Vision and purpose; title: 3. The corporate appraisal; title: 4. Analysing the competitive arena; title: 5. Risk and uncertainty; title: 6. Strategic thinking; title: 7. A closer look at strategy; title: 8. A portfolio approach to strategy; title: 9. Marketing strategy; title: 10. Manufacturing strategy; title: 11. Financial planning; title: 12. Planning for human resources; title: 13. Project plans: capital investment appraisal; title: 14. Implementing strategic change; title: 15. A process of strategic management.