Profitable multibranding
By: by A. B. Ryans, R. A. More and J. S. Hulland.
Contributors: More, R. A.; Hulland, John.; University of Western Ontario. Business School.
Series: Working paper series / University of Western Ontario -- No.93-16; Working paper series -- No.93-16.
Publisher: Western Business School,University of Western Ontario
Published: 1993
Place of publication: London, Canada
Language: eng