Marketing
Subtitle: Creating and Keeping Customers in an E-Commerce World (with Experiencing Marketing CD ROM and InfoTrac)
Edition: 7 edition
Publisher: South-Western College Pub
Published: October 9, 2000
Language: eng
Format: Hardcover
Number of pages: 689
ISBN-13: 9780324112870
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing