The Services challenge
Subtitle: integrating for competitive advantage
By: edited by John A. Czepiel, Carole A. Congram, James Shanahan.
Contributors: Czepiel, John A.; Congram, Carole A.; Shanahan, James; American Marketing Association.
Series: Proceeding series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1987
Place of publication: Chicago, Ill
Language: eng
Number of pages: 108
Subjects: Service industries -- Marketing -- Congresses.
Notes: Includes bibliographies.
Papers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986.