Superior customer value and business performance
Subtitle: the strong evidence for a market-driven culture : commentary
By: Stanley F. Slater, John C. Narver
Contributors: Narver, John C.; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 92-125; Commentary (Marketing Science Institute) -- no. 92-125
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 16
Subjects: Marketing research; Competition
Notes: "September 1992."

Includes bibliographical references (p. 14-15)