Ogilvy on advertising
By: David Ogilvy.
Edition: 1st Vintage Books ed.
Publisher: Vintage Books
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 224
Subjects: Advertising
Description: An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years.
Notes: Bibliography: p. 218.
Includes index.