The value of retail exchange services
Subtitle: a measure of market performance
By: by Victor Cook, Rolando Polli and Susan Douglas
Contributors: Polli, Rolando; Douglas, Susan P
Series: Marketing Science Institute. Working paper
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Marketing; Marketing research
Notes: "Preliminary research report."

Includes bibliographical references