Weird ideas that work
Subtitle: 11 1/2 practices for promoting, managing, and sustaining innovation
By: Robert I. Sutton
Publisher: Free Press
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 232
ISBN-13: 9780743212120
Subjects: Management; Entreprises; Innovationsmanagement; Kreatives Denken; Creativiteit; Creativeness; Gestion; Creative ability in business; Innovations; Créativité dans les affaires; Changement organisationnel; Organizational change; Entrepreneurship; Imagination; Organization and Administration; Vernieuwing; Organizational Innovation
Description: Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.
Notes: Includes bibliographical references (p. 207-223) and index.
Table of contents: title: Why the Weird Ideas Work; title: Why These Ideas Work, but Seem Weird; title: What Is Creativity, Anyway?; title: The Weird Ideas; title: Hire "Slow Learners" (of the Organizational Code) (Weird Idea #1); title: Hire People Who Make You Uncomfortable, Even Those You Dislike (Weird Idea #1 1/2); title: Hire People You (Probably) Don't Need (Weird Idea #2); title: Use Job Interviews to Get Ideas, Not to Screen Candidates (Weird Idea #3); title: Encourage People to Ignore and Defy Superiors and Peers (Weird Idea #4); title: Find Some Happy People and Get Them to Fight (Weird Idea #5); title: Reward Success and Failure, Punish Inaction (Weird Idea #6); title: Decide to Do Something That Will Probably Fail, Then Convince Yourself and Everyone Else That Success Is Certain (Weird Idea #7); title: Think of Some Ridiculous or Impractical Things to Do, Then Plan to Do Them (Weird Idea #8); title: Avoid, Distract, and Bore Customers, Critics, and Anyone Who Just Wants to Talk About Money (Weird Idea #9); title: Don't Try to Learn Anything from People Who Seem to Have Solved the Problems You Face (Weird Idea #10); title: Forget the Past, Especially Your Company's Successes (Weird Idea #11); title: Putting the Weird Ideas to Work; title: Building Companies Where Innovation Is a Way of Life.