Get out the vote
Subtitle: how to increase voter turnout
By: Donald P. Green, Alan S. Gerber.
Contributors: Gerber, Alan S.
Edition: 2nd ed.
Publisher: Brookings Institution Press
Published: 2008
Place of publication: Washington, D.C
Language: eng
Number of pages: 225
ISBN-13: 9780815732679
Subjects: Political campaigns -- United States; Campaign management -- United States; Voting -- United States
Description: "Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
Notes: Includes bibliographical references (p. 201-218) and index.
Table of contents: title: Introduction: Why voter mobilization matters; title: Evidence versus received wisdom; title: Door-to-door canvassing : shoe leather politics; title: Leaflets : walk, don't talk; title: Direct mail : postal service as campaign staff; title: Phone banks : politics meets telemarketing; title: Electronic mail : faster, cheaper, but does it work?; title: Festivals and events : putting the party back into politics; title: Mass media : do TV, radio, and newspaper ads boost turnout?; title: What works, what doesn't, and what's next.