Creativity, Inc
Subtitle: overcoming the unseen forces that stand in the way of true inspiration
By: Ed Catmull with Amy Wallace
Contributors: Wallace, Amy, 1962-
Publisher: Random House Canada
Published: 2014
Place of publication: Toronto
Language: eng
Number of pages: 340
ISBN-13: 9780307361172
Subjects: Creative ability in business
Description: "Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation--into the meetings, postmortems, and 'Braintrust' sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture--but it is also, as Pixar co-founder and president Ed Catmull writes, 'an expression of the ideas that I believe make the best in us possible.'"--From publisher.
Notes: Includes index.

Issued also in electronic format.