Strategic marketing management in a dynamic environment
By: by Denis F. Healy.
Series: Monograph series - Wright State University ; no. 1; Monograph series (Wright State University) ;; no. 1.
Publisher: Wright State University
Published: 1977
Place of publication: Dayton, Ohio
Language: eng
Number of pages: 56
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.