Psychologische Marketingforschung
Subtitle: qualitative Methoden und ihre Anwendung in der Markt-, Produkt- und Kommunikationsforschung
By: von Gerhard Schub von Bossiazky.
Publisher: F. Vahlen
Published: 1992
Place of publication: München
Language: ger
Number of pages: 209
Subjects: Marketing research.; Advertising -- Psychological aspects.
Notes: Includes bibliographical references (p. [203]-205) and index.