New Consumer Marketing
Subtitle: Managing a Living Demand System
Publisher: Wiley; John Wiley
Published: September 19, 2003
Language: eng
Number of pages: 218
ISBN-13: 9780470844823
First sentence: As a member of faculty at Cranfield School of Management I have met many senior marketers over recent years who have become frustrated that 'marketing doesn't seem to be working any more'.