Entrepreneurial marketing
By: Joseph B. Lassiter, III
Edition: Ver. 1.0.
Series: Faculty seminar series; Faculty seminar series (Boston, Mass.)
Publisher: Harvard Business School
Published: 2003
Place of publication: Boston, Mass.
Language: eng
Format: [electronic resource] /
Subjects: New business enterprises; Management; Marketing
Description: Professor Joseph B. Lassiter III combines the entrepreneur's pursuit of an idea with marketing's focus on the customer to create a process that can increase an organization's performance.
Notes: "Product number 4473C."

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