MDSS's at General Electric
Subtitle: implications for the 90's from experiences in the 70's and 80's
By: by Charles M. Lillis, Bonnie J. McIvor
Contributors: McIvor, Bonnie J., joint author; Marketing and the New Information/Communication Technologies (1983 : Harvard University)
Series: Research paper, 75th anniversary colloquium series -- no. 4-11; Research paper, 75th anniversary colloquium series
Publisher: Division of Research, Harvard Business School
Published: 1983
Place of publication: Boston
Language: eng
Number of pages: 21
Subjects: Marketing; Decision making
Notes: Harvard Business School, Research Colloquium

Paper presented at the Harvard University Graduate School of Business Administration's 75th anniversary colloquium entitled Marketing and the New Information/Communication Technologies, July 26-29, 1983.