Consumer behavior
Subtitle: concepts and strategies
By: Harold W. Berkman, Christopher C. Gilson.
Contributors: Gilson, Christopher C., joint author.
Publisher: Dickenson Pub. Co.
Published: 1978
Place of publication: Encino, Calif
Language: eng
Number of pages: 562
Subjects: Consumers; Consumers -- United States; Consumer behavior
Notes: Includes bibliographical references and index.