The greening of markets
Subtitle: product competition, pollution, and policy making in a duopoly
By: Michael Kuhn.
Series: New horizons in environmental economics
Publisher: Edward Elgar
Published: 2005
Place of publication: North Hampton, MA
Language: eng
Number of pages: 297
Subjects: Green marketing.; Product differentiation -- Mathematical models.; Production functions (Economic theory) -- Mathematical models.; Consumers' preferences -- Mathematical models.; Environmental policy -- Mathematical models.
Description: "'Eco-friendly' variants are rapidly gaining market share in many industries such as food, textiles, furniture, detergents and paints, automobiles, electrical appliances and domestic energy. These markets usually exhibit environmental differentiation, where consumers differ in their willingness to pay for the environmental attributes of a product. Building on the existing literature, this novel book provides a comprehensive analysis of firm strategy and environmental policy making in these types of 'green' markets." "The Greening of Markets will be of immense interest to students and academics of environmental economics and applied industrial organisation, as well as policy makers and environmental managers."--Jacket.
Notes: Includes bibliographical references and index.