Parking as a factor in business
Subtitle: Shopping habits and travel patterns, a supplement
By: Presented at the thirty-fourth annual meeting, January 11-14, 1955
Series: National Research Council (U.S.). Publication -- 273b; Its special report 11-B; Special report (National Research Council (U.S.). Highway Research Board) -- 11-B; Publication (National Research Council (U.S.)) -- no. 273b
Published: 1955
Place of publication: Washington
Language: eng
Number of pages: 21
Subjects: Automobile parking; Retail trade
Other titles: Shopping habits and travel patterns
Description: This study reveals that the average shopper, far from behaving at random, follows fairly distinct patterns. His habits are closely related to an ingrained feeling as to the convenience, range of merchandise, selection, and the service offered by a particular shopping area. There seems to be a set pattern, particularly with regard to the time that he shops, the frequency of shopping trips, the mode of travel used, and the shopping area he visits. A method has been developed whereby the destination and the frequency of auto transit shopping trips from any residential area can be predicted. The distribution of shopping-goods trips can be estimated by applying an adaptation of Reilly's law of retail gravitation, which uses automobile travel time as the distance factor and the retail floor area dedicated to apparel as the measurement of the size of the center.
Notes: Bibliography: p.20-21.
Table of contents: title: Preface; title: Introduction; title: Shopping habits; title: Travel patterns; title: Conclusions; title: References; title: Figure sources.