Consumption symbols as carriers of culture
Subtitle: a study of Japanese, Spanish, and North American brand personality dimensions
By: Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera
Contributors: Benet-Martínez, Verónica; Garolera, Jordi
Series: Working paper series -- no. 01-113; Report (Marketing Science Institute) -- no. 01-113
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 49
Subjects: Brand choice; Brand name products; Consumer behavior; Consumers -- Attitudes; Marketing -- Spain; Marketing -- Japan; Consumers -- Spain; Consumers -- Japan
Notes: Includes bibliographical references (p. 43-49)