One little spark!
Subtitle: Mickey's Ten Commandments and The road to imagineering
By: by Marty Sklar, Disney Legend and Imagineering Ambassador ; edited by Leslie Sklar ; Introductions by Richard M. Sherman and Glen Keane
Contributors: Sklar, Leslie, editor; Imagineers (Group)
Edition: First edition.
Publisher: Disney Editions
Published: 2015
Language: eng
Number of pages: 228
ISBN-13: 9781484737637
Subjects: Creative ability; Walt Disney Company
Description: Walt Disney Imagineering is one of the most secretive places at The Walt Disney Company. No tours are allowed: the Imagineers- artists, writers, designers, scientists, engineers, architects, and those in almost 140 other disciplines- are always creating new projects to be unveiled four or five years later in one or more of the Disney parks around the world. One Little Spark! is everyone's "insider's view" into the world where Disney park dreams are born and built!
Notes: Includes index.
Table of contents: title: Don't avoid the clichés; title: Mickey's ten commandments; title: The Mousecar and the Goof; title: Commandment # 1: Know your audience; title: Commandment #2: Wear your guest's shoes; title: Commandment #3: Organize the flow of people and ideas; title: Commandment #4: Create a wienie (visual magnet); title: Commandment #5: Communicate with visual literacy; title: Commandment #6: Avoid overload- create turn-ons; title: Commandment #7: Tell one story at a time; title: Commandment #8: Avoid contradictions- maintain identity; title: Commandment #9: For every ounce of treatment, provide a ton of treat; title: Commandment #10: Keep it up (maintain it); title: Postscript; title: The road to imagineering; title: Story; title: Passion; title: Mentor; title: Collaboration; title: Disney Park experience; title: Education- never stop learning; title: Be curious; title: Take a chance / think differently; title: Become the best; title: Imaginations; title: We get letters...; title: The last word; title: Afterword; title: Roster of participating imagineers.