Inc. magazine presents how to really create a successful marketing plan
By: by David E. Gumpert
Edition: Rev. and expanded 3rd ed.
Publisher: Inc. Pub.
Published: 1996
Place of publication: Boston
Language: eng
Number of pages: 320
ISBN-13: 9781582300498
Subjects: Marketing; Planning; Planification; BUSINESS & ECONOMICS; Industrial Management; Management; Management Science; Organizational Behavior
Other titles: How to really create a successful marketing plan; Inc.
Notes: Includes index.