Web site as marketing communication medium
Subtitle: a tentative model and areas of research
By: by Pierre Berthon, Leyland Pitt and Richard Watson.
Contributors: Pitt, Leyland F.; Watson, Richard.; Henley Management College.
Series: Henley Working Paper -- HWP 9521
Publisher: Henley Management College
Published: 1995
Place of publication: Henley-On-Thames
Language: eng
Number of pages: 30