Strategic marketing
By: David W. Cravens, Nigel F. Piercy.
Contributors: Piercy, Nigel.
Edition: 9th ed.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 800
ISBN-13: 9780073381008
Subjects: Marketing -- Decision making; Marketing -- Management; Marketing -- Management -- Case studies
Genres: Case studies
Notes: Includes index.