Measurement of advertising effectiveness
Subtitle: some theoretical considerations
By: Jagdish N. Sheth
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 149; Faculty working papers -- no. 149.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1973
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 15
Notes: Includes bibliographical references.