The beginning of marketing thought in the United States and Fifty years of marketing in retrospect
By: Paul D. Converse.
Contributors: Converse, Paul Dulaney, 1889-
Series: A Century of marketing; Reprint of the author's 2 works, published in 1959 by the Bureau of Business Research, University of Texas, Austin, which were issued as its Studies in marketing no. 3 and no. 5 respectively.
Publisher: Arno Press
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 104
Subjects: Marketing -- United States.
Other titles: Beginning of marketing thought in the United States.
Notes: Bibliography: p. 79-88.