Global public health communication
Subtitle: challenges, perspectives, and strategies
By: edited by Muhiuddin Haider
Contributors: Haider, Muhiuddin
Publisher: Jones and Bartlett Publishers
Published: 2005
Place of publication: Sudbury, Mass
Language: eng
Number of pages: 450
Subjects: Communication in public health; Health promotion; World health
Description: "Global Public Health Communication: Challenges, Perspectives, and Strategies teaches readers important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more. Global Public Health Communication: Challenges, Perspectives, and Strategies features evidence-based theory, methodology, practice, and evaluation of health communications to help students and public health practitioners build and strengthen their grasp of essential elements."--BOOK JACKET.
Notes: Includes bibliographical references and index
Table of contents: title: FOMENT & DOI: a synergistic theoretical framework in public health communication / Muhiuddin Haider, Ranjeeta Pal, and Sarah Al-Shoura; title: Social marketing and social change in public health communication / William A. Smith; title: Push and pull factors in changing health behavior: a theoretical framework / Javed S. Ahmad; title: Social change interventions in public health communication / Rachel A. Smith ... [et al.]; title: Applications of observational research in global health communication / James W. Dearing, William F. Waters, and Everett M. Rogers; title: Social mobilization as a tool for outreach programs in the HIV/AIDS crisis / Dhaval S. Patel; title: Use of social networks in child survival and HIV/AIDS use of social networks in child survival and HIV/AIDS / Florence N. Kitabere; title: Sex, soap, and social change: the sabido methodology / Kriss Barker; title: Pre-crisis relationships: communication during a public health crisis / Kurt Wise; title: Community assisted marketing strategies / Muhiuddin Haider, Gillian Lyon-Powers, and Sarah Al-Shoura; title: Reproductive health: a communication challenge in the 21st century / Fariyal F. Fikree; title: Expanding the market for low-dose oral contraceptives in urban North India; title: Rita leavell and Anand Verdhan Sinha; title: The importance of client-provider interactions (CPI): evidence from family planning programs / Elaine Murphy and Kristina Gryboski; title: Monitoring reproductive health social marketing programs in developing countries: towards a more strategic approach / Ruth Berg and Dominique Meekers; title: Improving program effectiveness through results-oriented approaches: an STI/HIV/AIDS prevention program in the Philippines / Dallas Swendeman ... [et al.]; title: The role of communication in the integrated management of childhood illness: progress, lessons learned, and challenges in Latin America / Rafael Obregon; title: Linking communication for campaign and routine immunization: in need of a bifocal view / Silvio Waisbord; title: Communication campaigns for chronic and emergency health problems / Leslie B. Snyder and Mark Cistulli; title: COMBI: a review of who's experiences with strategic social mobilization and communication in the prevention and control of communicable diseases / Elil Renganathan ... [et al.]; title: State of the art in crisis communication: past lessons and principles of practice / Scott C. Ratzan and Wendy Meltzer; title: Emergency/risk communication to promote public health and respond to biological threats / Gary L. Kreps ... [et al.]; title: Health communication challenges of an anthrax vaccination program / Skye K. Schulte and J. Gregory Payne; title: Cancer communication research for health promotion at the national cancer institute: a case-study / Gary L. Kreps; title: Content analysis of anthrax in the media / Muhiuddin Haider and Nisha P. Aravindakshan; title: Developing a theoretical model of rapport-building: implications for medical education and the physician-patient relationship / Gretchen R. Norling; title: Understanding and challenging HIV stigma: toolkit for action / Sue Clay ... [et al.]; title: Future roads in public health communications: focused behaviors, innovations, and organizations / Muhiuddin Haider and Ranjeeta Pal