The DNA of Customer Experience
Subtitle: How Emotions Drive Value
Publisher: Palgrave Macmillan
Published: July 10, 2007
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780230500006
Subjects: Sales & marketing management; Business & Economics; Business / Economics / Finance; Business/Economics; Customer Service; Marketing - General; Business & Economics / Marketing / General; Emotions