Creating demand
Subtitle: generate cool custom marketing ideas
By: by Gerardo V. Tabío and Sally Beamer.
Contributors: Beamer, Sally, 1958-
Publisher: Prometheus Books
Published: 2009
Place of publication: Amherst, N.Y
Language: eng
ISBN-13: 9781591027553
Subjects: Marketing; Marketing -- Psychological aspects
Notes: Includes bibliographical references and index.