The 80% minority
Subtitle: reaching the real world of women consumers
By: Joanne Thomas Yaccato with Judy Jaeger
Contributors: Jaeger, Judy
Publisher: Penguin Books Canada Ltd.
Published: 2004
Place of publication: Toronto
Language: eng
Number of pages: 241
ISBN-13: 9780143016939
Subjects: Consommatrices; Target marketing; Women consumers; Cibles (Marketing)
Other titles: Eighty percent minority; Reaching the real world of women consumers
Notes: Includes bibliographical references and index.