Pre-test-market models
Subtitle: validation and managerial implications
By: Glen L. Urban and Gerald M. Katz.
Contributors: Katz, Gerald M.; Sloan School of Management.
Series: Working paper -- No. 1292-82; Working paper (Sloan School of Management) -- 1292-82.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1982
Place of publication: Cambridge, Mass
Language: eng
Other titles: Market models, Pre-test-.