Basic marketing
Subtitle: a global-managerial approach
By: Kenneth Wong [and others]
Edition: 11th Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 2005
Place of publication: Toronto
Language: eng
Number of pages: 695
ISBN-13: 9780070916661
Subjects: Marketing; Management; Gestion
Notes: E. Jerome McCarthy listed first on 1st-7th Canadian eds.; 8th-9th Canadian eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.

Includes bibliographical references and indexes.