The Knowledge Game
Subtitle: The Revolution in Learning and Communication in the Workplace
Publisher: Cassell; Orion Publishing Group, Limited
Published: September 1998
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780304703265
Subjects: Business & Management; Business communication & presentation; Desktop publishing software; Internet; Management & management techniques; Office & workplace; Business & Economics; Business / Economics / Finance; Business/Economics; Leadership; Marketing - General; Small Business - General; Development - Business Development; Business communication; Electronic publishing; Marketing; Technological innovations
Description: "This book records a process of action learning as a small company discovers the potential of electronic communication for its publishing programme. This leads on to an account of early practice in relationship marketing, and to an account of action learning and how it has been developed worldwide by International Management Centres."--BOOK JACKET. "The common thread in all this is not only the innovative use of electronic media but also the result of its use: a new breed of more confident, more democratic and responsible workers, who make decisions, pursue information, network worldwide, and have become a marketing intelligentsia."--BOOK JACKET.