Public sector marketing
By: Tony Proctor.
Publisher: FT Prentice Hall
Published: 2007
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 225
ISBN-13: 9780273708094
Subjects: Government marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing in the public sector; title: The stakeholder value approach; title: Creating and measuring stakeholder value; title: Developing and implementing strategies; title: Value drivers, portfolio assessment and planning ahead; title: Marketing research; title: Market measurement and forecasting demand; title: The marketing planning process; title: Corporate brand building and delivering the service; title: Pricing services; title: Communicating values; title: Social marketing; title: Internal marketing; title: Marketing via the Internet and intranet.