A Strategic approach to business marketing
By: edited by Robert E. Spekman, David T. Wilson.
Contributors: Spekman, Robert E.; Wilson, David T.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1985
Place of publication: Chicago, Ill
Language: eng
Number of pages: 193
Subjects: Industrial marketing.
Notes: Includes bibliographies.