The Future of Advertising 
Subtitle: New Media, New Clients, New Consumers in the Post-Television Age
Edition: 1 edition
Publisher: McGraw-Hill
Published: May 27, 2003
Language: eng
Format: Hardcover
Number of pages: 260
ISBN-13: 9780071403153
Subjects: Advertising industry; Sales & marketing; Securities industry; Business / Economics / Finance; Business & Economics; Business/Economics; United States; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising; Reclame.; gtt
First sentence: Within only a few years, the advertising agency business in the United States has transformed from dozens of independent, entrepreneurial, creative, and highly competitive shops into an oligopoly of four large publicly held corporations.