The rules of influence
Subtitle: winning when you're in the minority
By: William D. Crano
Edition: 1st ed.
Publisher: St. Martin's Press
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780312552299; 9781429956727
Subjects: Majorities; Social influence; Influence (Psychology); Psychological aspects; Social groups; Minorities
Notes: Includes bibliographical references.
Table of contents: title: Who and what is a minority?; title: How our groups define who we are; title: You in or out?; title: Re-sizing Goliath; title: The Holy Trinity (plus one) of minority influence; title: Making the subjective objective; title: Things are not always as they seem; title: Getting it all wrong; title: The empire strikes back; title: The new rules of influence.