Competitive reactions and modes of competitive reasoning
Subtitle: downplaying the unpredictable
By: Joel E. Urbany, David B. Montgomery, and Marian Moore
Contributors: Montgomery, David Bruce; Moore, Marian
Series: Working paper series -- no. 01-121; Report (Marketing Science Institute) -- no. 01-121
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 51
Subjects: Marketing -- Decision making; Competition
Notes: Includes bibliographical references (p. 45-51)