Advancing the small college
By: Wesley K. Willmer, editor.
Contributors: Willmer, Wesley Kenneth.
Series: New directions for institutional advancement,; no. 13; Paperback sourcebook in the Jossey-Bass higher education series; Jossey-Bass higher education series.
Publisher: Jossey-Bass
Published: 1981
Place of publication: San Francisco
Language: eng
Number of pages: 119
Subjects: Small colleges -- United States
Notes: Includes bibliographies and index.
Table of contents: title: Advancing through the looking glass / R. Wayne Clugston; title: Positioning a small college / Walter C. Hobbs; title: Marketing to advance the small college / Richard A. Kriegbaum; title: Selling the small college / J. Scott Buchanan; title: Comprehensive financial development / Arthur C. Frantzreb; title: The institutional advancement process at the small college / Wesley K. Willmer; title: Using consultants wisely / Daniel H. Pilon; title: Conclusion and sources for further information / Wesley K. Willmer.