Persuasion
Subtitle: theory & research
By: Daniel J. O'Keefe.
Edition: 2nd ed.
Publisher: Sage Publications
Published: 2002
Place of publication: Thousand Oaks, CA
Language: eng
Number of pages: 365
Subjects: Persuasion (Psychology)
Notes: Includes bibliographical references (p. p265-338) and index.
Table of contents: title: Persuasion, attitudes, and actions; title: Functional approaches to attitude; title: Belief-based models of attitude; title: Cognitive dissonance theory; title: Theories of behavioral intention; title: Elaboration likelihood model; title: The study of persuasive effects; title: Source factors; title: Message factors; title: Receiver and context factors.