Newspaper marketing research
Subtitle: a primer
By: edited by J. Ann Selzer.
Contributors: Selzer, J. Ann.
Edition: 1st ed.
Publisher: International Newspaper Marketing Association
Published: 1991
Place of publication: Washington, D.C. (P.O. Box 17422, Washington 20041)
Language: eng
Number of pages: 103
Subjects: American newspapers -- Circulation -- Research.; American newspapers -- Marketing -- Research.; Readership surveys -- United States -- Handbooks, manuals, etc.; Market surveys -- United States -- Handbooks, manuals, etc.
Notes: Includes index.