Sports & entertainment marketing
By: Lois Schneider Farese, David A. Grossman, Gordon Nicholson.
Contributors: Grossman, David A.; Nicholson, Gordon.
Publisher: Glencoe/McGraw-Hill
Published: 2005
Place of publication: Woodland Hills, CA
Language: eng
Number of pages: 398
Subjects: Sports -- Marketing -- Study and teaching.; Entertainment events -- Marketing -- Study and teaching.