"Marketing history, the total package"
Subtitle: ninth C.H.A.R.M. Conference on Historical Analysis and Research in Marketing, Michigan State University, East Lansing, Michigan
By: editors, Peggy Cunningham, David Bussiere.
Contributors: Cunningham, Peggy H.; Bussière, David.
Publisher: Michigan State University
Published: 1999
Place of publication: [East Lansing, Mich.]
Language: eng
Number of pages: 349
Subjects: Marketing -- History -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references.
"Held May 13-16, 1999"--Cover.