Bookvertising
Subtitle: with 85 studies, and expert opinion on "How to prepare successful bookvertising."
By: Compiled by H. J. Stoeckel, edited by R. Sherwood King, foreword by Dale Houghton.
Contributors: King, Sherwood, 1904-, ed.
Publisher: Saybrook house
Published: 1942
Place of publication: New York
Language: eng
Number of pages: 203
Subjects: Advertising.
Notes: Half-title: Bookvertising; a comprehensive study of advertising books used by industries, institutions, and associations for permanence, prestige, and profits.