1987 AMA Winter Educators' Conference
Subtitle: marketing theory
By: edited by Russel W. Belk ... [et al.].
Contributors: Belk, Russell W.; American Marketing Association.
Series: Proceedings series (American Marketing Association)
Publisher: American Marketing Association; Amer Marketing Assn
Published: 1987
Place of publication: Chicago, Ill
Language: eng
Number of pages: 411
Subjects: Marketing -- Congresses; Marketing research -- Congresses
Other titles: Marketing theory.
Notes: Includes bibliographies and index.