Corporate marketing planning
Subtitle: a review of the concept and the actual process
By: James C. Armistead.
Published: 1979
Language: eng
Number of pages: 112
Subjects: Bank marketing.
Notes: Microfilm of typescript. Ann Arbor, Mich. : University Microfilms International, 1979. -- 1 reel ; 35 mm.

Thesis--Rutgers University.

Bibliography: leaves 108-112.