A retórica das multinacionais
Subtitle: a legitimação das organizações pela palavra
By: Tereza Lúcia Halliday.
Series: Novas buscas em comunicação ;; vol. 21
Publisher: Summus Editorial
Published: 1987
Place of publication: São Paulo, SP
Language: por
Number of pages: 110
Subjects: International business enterprises.; International business enterprises -- Social aspects.; International business enterprises -- Brazil.; Business communication.; Jargon (Terminology)
Notes: Includes bibliographical references (p. 101-107)