The outlook on consumer behavior.
By: [Editor: Charles Lininger.
Contributors: Lininger, Charles Andrew, 1923- ed.; Foundation for Research on Human Behavior.
Publisher: Foundation for Research on Human Behavior
Published: 1964
Place of publication: Ann Arbor, Mich.]
Language: eng
Number of pages: 131
Subjects: Consumers -- United States.; Market surveys -- United States.
Notes: Bibliographical footnotes.
"Report of the eleventh annual Foundation seminar on consumer behavior research, held in New York City on January 30-31, 1964."