The measurement of industry advertising effects
By: by Randall L. Schultz and Dick R. Wittink.
Contributors: Wittink, Dick R., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 445
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University
Published: 1974
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 38
Subjects: Advertising -- Mathematical models.; Supply and demand.
Notes: Bibliography: p. 37-38.