South African marketing cases for decision makers
By: Leyland F. Pitt, Derek Bromfield, Deon Nel ; in association with the Institute of Marketing Management
Contributors: Bromfield, Derek; Nel, Deon; Institute of Marketing Management
Edition: 2nd ed.
Publisher: Juta
Published: 1995
Place of publication: Kenwyn [South Africa]
Language: eng
Number of pages: 405
ISBN-13: 9780702131837
Subjects: Marketing; Case studies; Études de cas
Notes: First edition published as: SA marketing : cases for decision makers (Kenwyn : Juta & Co, Ltd., 1992).

Includes bibliographical references.