Toward scientific marketing
Subtitle: proceedings of the winter conference, December 27-28, 1963
By: edited by Stephen A. Greyser
Contributors: Greyser, Stephen A; American Marketing Association
Publisher: American Marketing Association
Published: 1964
Place of publication: Chicago
Language: eng
Number of pages: 647
Subjects: Marketing research -- Congresses; Marketing -- Congresses
Notes: Includes bibliographical references and index