Marketing Research Essentials
Edition: 3rd edition
Publisher: Thomson South-Western
Published: July 2001
Language: eng
Format: Hardcover
ISBN-13: 9780324037135
Subjects: Marketing - Research; Business / Economics / Finance; Marketing research; Business/Economics
First sentence: On the heels of the successful launch of its Young &amp; Tender line of bagged spinach, NewStar, a Salinas, California-based produce firm, was wondering what to do for an encore.