Readings in basic marketing
By: E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. --
Contributors: Brogowicz, Andrew A.; Grashof, John F.; McCarthy, E. Jerome
Edition: Rev. ed. --
Place of publication: Homewood, Ill
Number of pages: 421
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.

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