Marketing Communications
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740306743
Table of contents: title: Content; title: 1. Fundamentals Of Communication In Marketing; title: 2. Consumer Behaviour And Marketing Communication; title: 3. Promotion Planning And Techniques; title: 4. Advertising Techniques; title: 5. Organizination And Management Of Advertising Agencies And Advertising Departments; title: 6. Advertising Media; title: 7. Advertising Research; title: 8. Sales Promotion And Publicity; title: 9. Personified Promotion; title: 10. Direct Marketing; title: 11. Public Relations