How audiences decide
Subtitle: a cognitive approach to business communication
By: Richard O. Young.
Edition: 1st ed.
Publisher: Routledge
Published: 2010
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415878999; 9780415879002; 9780203843307
Subjects: Business communication -- Psychological aspects
Table of contents: title: Audience decision-making expertise; title: Types of audience decisions; title: Cognitive processes in audience decision making; title: Aids to audience decision making; title: Heuristics and biases in audience decision making.