Marketing communications
Subtitle: a brand narrative approach
By: Micael Dahlen, Fredrik Lange, Terry Smith.
Contributors: Lange, Fredrik.; Smith, Terry, 1955-
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470319925
Subjects: Communication in marketing; Branding (Marketing)
Notes: Includes bibliographical references and index.