Real-Life Marketing And Promotion Strategies in College Libraries
Subtitle: Connecting With Campus And Community
Publisher: Haworth Information Press
Published: April 15, 2006
Language: eng
Format: Hardcover
Number of pages: 192
ISBN-13: 9780789031570
Subjects: Higher & further education; Library, archive & information management; Marketing; Language Arts & Disciplines; Reference; Language; Marketing - General; General; Library & Information Science; Academic libraries; Libraries and colleges; Public relations
First sentence: As assessment becomes more prominent in higher education, academic libraries are increasingly bringing their services under scrutiny through user surveys and other assessment tools.