Source credibility effects in advertising
Subtitle: assessment of mediating processes
By: Manoj Hastak, Jong-Won Park
Contributors: Park, Jong-Won; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1413; BEBR faculty working paper -- no. 1413.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1987
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 16
Notes: Includes bibliographical references (p. 1-3).