Concepting
Subtitle: Creating Successful Brands in a Communications-oriented Era
Contributors: Andrew Buettner (Translator)
Publisher: NTC Publications
Published: June 1, 2001
Format: Paperback
Number of pages: 128
ISBN-13: 9781841160900
Subjects: Sales & marketing
First sentence: This book is based on the conviction that companies in many sectors are reaping the last benefits from traditional marketing and communication.