The age of persuasion
Subtitle: how marketing ate our culture
By: by Terry O'Reilly and Mike Tennant.
Contributors: Tennant, Mike.
Publisher: Counterpoint
Published: 2010
Place of publication: Berkeley, CA
Language: eng
Number of pages: 324
ISBN-13: 9781582435800
Subjects: Advertising -- Social aspects; Marketing -- Social aspects; Mass media and culture; Persuasion (Psychology)
Description: Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
Notes: Includes bibliographical references and index.