Marketing Research Essentials
Edition: 6Rev Ed edition
Publisher: John Wiley & Sons Inc
Published: September 4, 2007
Language: eng
Format: Paperback
ISBN-13: 9780470181119
Subjects: Market research
First sentence: On the heels of the successful launch of its Young &amp; Tender line of bagged spinach, NewStar, a Salinas, California-based produce firm, was wondering what to do for an encore.