Turning points
Subtitle: creating strategic change in corporations
By: Charles J. Fombrun.
Publisher: McGraw-Hill
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 286
Subjects: Organizational change.; Strategic planning.
Notes: Includes bibliographical references (p.245-278) and index.
Table of contents: title: Strategic change, in a nutshell; title: When worlds collide; title: Why companies resist change; title: Why managers misinterpret reality; title: Competing more aggressively; title: Cultivating synergy; title: Strategic networks; title: Mobilizing for action; title: Reshaping corporate cultures; title: Reinventing structures; title: In conclusion : creating the future.