Strategische Planung in privaten Hörfunkunternehmen unter besonderer Berücksichtigung von Wettbewerbsstrategien
By: Christoph Backhaus.
Series: Reihe Märkte, Branchen, Unternehmungen ;; Bd. 16
Publisher: Müller Botermann
Published: 1991
Place of publication: Köln
Language: ger
Number of pages: 317
Subjects: Radio broadcasting -- Germany -- Planning.; Radio broadcasting -- Germany -- Competition.; Competition -- Germany.
Notes: Includes bibliographical references (p. ix-xliii).
Originally presented as the author's thesis (doctoral)--Universität Köln, 1990.