Psychologie de la vente et de la publicité
By: Paul Albou.
Edition: 1. éd.
Series: Collection SUP : Le Psychologue ;; 64
Publisher: Presses universitaires de France
Published: 1977
Place of publication: [Paris]
Language: fre
Number of pages: 254
Subjects: Selling -- Psychological aspects.; Advertising -- Psychological aspects.; Motivation research (Marketing)
Notes: Bibliography: p. [251]-254.