Direct response broadcast and the new electronic media.
Contributors: Direct Mail Marketing Association.
Series: Monograph / DMMA Information Central ;; #2; DMMA Information Central monograph ;; v. 2.
Publisher: Direct Mail/Marketing Association
Published: 1980
Place of publication: New York, N.Y. (6 E. 43rd St., New York 10017)
Language: eng
Number of pages: 101
Subjects: Broadcast advertising.; Direct selling.; Mail-order business.; Advertising media planning.