The Trader Joe's adventure
Subtitle: turning a unique approach to business into a retail and cultural phenomenon
By: Len Lewis.
Publisher: Dearborn Trade Pub.
Published: 2005
Place of publication: Chicago
Language: eng
Number of pages: 214
Subjects: Trader Joe's (Firm) -- History.; Grocery trade -- United States -- History.; Supermarkets -- United States -- History.; Chain stores -- United States -- History.; Specialty stores -- United States -- History.
Notes: Includes bibliographical references and index.
Table of contents: title: Dare to be different; title: Maintain a consistent philosophy; title: Cut out the middleman; title: Make it fun; title: Know your target customer; title: Always deliver value; title: Uncover the right location; title: Constantly innovate; title: Foster a loyal workforce; title: Outsmart the competition; title: Don't be too boastful.