Assessing progress on meeting MSI priorities
Subtitle: commentary
By: Gerald Zaltman
Series: Report (Marketing Science Institute) -- no. 91-107
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, MA
Language: eng
Number of pages: 20
Copyright date: 1991
Subjects: Marketing; Management; Marketing research; Marketing Science Institute
Notes: "April 1991."

Includes bibliographical references.