Marketing to teens & tweens
By: by Karen Raugust and the editors of EPM
Contributors: EPM Communications, Inc
Publisher: EPM Communications
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 141
Subjects: Target marketing; Teenage consumers; Child consumers
Other titles: Marketing to teens and tweens
Notes: Includes bibliographical references (p. 125-133).
Table of contents: title: Youth marketing; title: Buying power and demographic characteristics; title: Buying habits and product usage; title: Entertainment and media usage; title: Youth in society.