La gestion marketing des entreprises
Subtitle: analyse et décisions
By: Jean-Jacques Lambin, Robert Peeters.
Contributors: Peeters, Robert, joint author.
Series: Systèmes-décisions : Section Marketing
Publisher: Presses universitaires de France
Published: 1977
Place of publication: Paris
Language: fre
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.
Table of contents: title: t. 1. Analyse.