Interorganizational marketing exchanhge
Subtitle: metatheoretical analysis of dominant research approaches
By: K. E. Kristian Möller.
Contributors: European Institute for Advanced Studies in Management.
Series: Working papers (European Institute for Advanced Studies in Management) -- no.92-07
Publisher: European Institute for Advanced Studies in Management
Published: 1992
Place of publication: Brussels
Language: eng
Number of pages: 19
Subjects: Industrial marketing -- Research.; Marketing research.
Notes: Includes bibliographical references.