Promotional strategy
Subtitle: marketing communications in practice
By: Ludi Koekemoer, ed. ; authors, Steve Bird ... [et al.].
Contributors: Koekemoer, Ludi.; Bird, Steve.; Institute of Marketing Management.
Publisher: Juta; Juta Academic; Brand: Juta Academic
Published: Jan 28, 1999
Place of publication: Kenwyn
Language: eng
Number of pages: 464
Subjects: Marketing -- South Africa.; Advertising -- South Africa.; Sales promotion -- South Africa.
Notes: Includes bibliographical references and index.
"Prepared in association with the Institue of Marketing Management."