Marketing and promotion
Subtitle: course book
Edition: 1st ed.
Series: Business essentials; Business essentials
Publisher: BPP Learning Media
Published: 2010
Place of publication: London
Language: eng
ISBN-13: 9780751791594; 9780751790436
Subjects: Marketing; Study guides; Examinations
Notes: "Supporting HNC/HND and foundation degrees."

Includes bibliographical references and index.