Service management and marketing
Subtitle: managing the service profit logic
By: Christian Grönroos
Edition: Fourth edition.
Publisher: Wiley
Published: 2015
Language: eng
Number of pages: 522
ISBN-13: 9781118921449
Subjects: Marketing; Service industries; Customer services
Notes: Includes bibliographical references (pages 511-512) and index.
Table of contents: title: The service and relationship imperative : managing in service competition; title: The nature of service and service consumption, and its customer management implications; title: The service profit logic and service management principles; title: Service and relationship quality.