Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: August 8, 2003
Language: eng
Format: Hardcover
Number of pages: 544
ISBN-13: 9780072553475
Subjects: Applications of Computing; Business & Management; Electronic Commerce; Computers; Business / Economics / Finance; Business/Economics; E-Commerce - General; Marketing - Multilevel; Business & Economics / E-Commerce / General
First sentence: After several years of turbulence for Internet stocks and the resulting failure of many companies, it is easy to underplay the impact of e-commerce in daily life.