An annotated bibliography for marketing to an older population
By: Anne L. Balazs, Charles D. Schewe, Harlan E. Spotts, Jr.
Contributors: Schewe, Charles D., 1942-; Spotts, Harlan E.
Series: Bibliography series; Bibliography series (American Marketing Association)
Publisher: American Marketing Association
Published: 1989
Place of publication: Chicago, IL
Language: eng
Number of pages: 69
Subjects: Marketing -- United States -- Management -- Bibliography.; Older consumers -- United States -- Bibliography.; Consumer behavior -- United States -- Bibliography.
Genres: Bibliography.