Talk time - an effective loyalty/promotion tool for BT? Strategic review and analysis of British Telecommunications' Talk-time proposition in regard to market needs.
Contributors: Dawson, Peter.; Oxford Brookes University. Business School.
Publisher: Oxford Brookes University
Published: 1998
Place of publication: Oxford
Language: eng
Notes: Thesis (M.B.A.) - Oxford Brookes University, Oxford, 1998.