Strategic marketing and the product life cycle
By: by Frederick D. Wiersema.
Contributors: Marketing Science Institute.
Series: Report ;; no. 82-103; Report (Marketing Science Institute) ;; no. 82-103.
Publisher: Marketing Science Institute
Published: 1982
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 27
Subjects: Product life cycle.; Marketing.
Notes: Bibliography: p. 24-26.
"April 1982."
"Marketing Science Institute Research Program"-- P. 1 of cover.