Analyzing variations in advertising and promotional expenditures
Subtitle: key correlates in consumer, industrial, and service markets
By: Siva K. Balasubramanian and V. Kumar
Contributors: Kumar, V.
Series: Report -- no. 90-109; Report (Marketing Science Institute) -- no. 90-109
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 68
Copyright date: 1990
Subjects: Advertising; Sales promotion; Communication in marketing
Notes: Cover title.

Reprinted from the Journal of marketing, 54, 2 (April 1990), 57-68.

Includes bibliographical references (p. 68)