International Marketing Research
Edition: 1st edition
Publisher: Prentice Hall
Published: August 25, 1999
Language: eng
Format: Paperback
ISBN-13: 9780130453860
Subjects: Market research; Exports & Imports; Export Trade; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; International - Marketing; Advertising & Promotion; Marketing - Research; Business & Economics / Marketing / International; Export marketing
First sentence: One of the most significant economic developments since World War II has been the increasing internationalization of business.