Marketing in Canada
Subtitle: a management perspective
By: René Y. Darmon, Michel Laroche, John V. Petrof.
Contributors: Laroche, Michel.; Laroche, Michel.10 Petrof, John V., 1933-
Edition: 3rd ed.
Publisher: McGraw-Hill Ryerson
Published: 1989
Place of publication: 3rd ed.0; Toronto
Language: eng
Number of pages: 8903
Subjects: Marketing -- Canada; Marketing -- Marketing -- Canada. 0 -- Canada -- Management
Notes: Map on lining papers.

Includes bibliographical references.