Understanding the competition
Subtitle: a practical guide to competitive analysis
By: Michael M. Kaiser Associates, Inc. ; [by Michael M. Kaiser, Timothy R. Furey, and Pamela A. Swenson].
Contributors: Kaiser, Michael M.; Furey, Timothy R.; Swenson, Pamela A.; Michael M. Kaiser Associates.
Publisher: Michael M. Kaiser Associates, Inc.
Published: 1981
Place of publication: Washington, D.C
Language: eng
Number of pages: 181
Subjects: Marketing -- Management.; Market surveys.
Notes: "The authors, Michael M. Kaiser, Timothy R. Furey, and Pamela A. Swenson."--P. [182].

Includes bibliography and index.