Marketing bancario e metodi statistici applicati
By: Amedeo De Luca
Series: Azienda moderna -- 306
Publisher: FrancoAngeli
Place of publication: Milano, Italy
Language: ita
Subjects: Bank marketing
Notes: Includes bibliographical references and index.
Table of contents: title: v. 2. Analisi di mercato: territorio, clientela, banca, prodotto