Jump Start Your Marketing Brain
Subtitle: Scientific Advice and Practical Ideas
Publisher: Emmis Books
Published: June 1, 2005
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9781578602056
Subjects: General; Small Business - General; Creative ability in business; Business / Economics / Finance; Business & Economics; Marketing - General; Business/Economics; Marketing; Forecasting; Business & Economics / Marketing / General; Business planning
First sentence: A monumental study involving 239 new products and 3,500 consumers tracked over 52 weeks identified three distinct strategies for achieving success in generating trial of new initiatives.