L' image réfléchie
Subtitle: sémiotique et marketing
By: Groupe Eidos, Paris I.
Contributors: Etude de l'image dans une orientation sémiologique (Group)
Series: EIDOS,; EIDOS (Series) (Paris, France)
Publisher: Harmattan
Published: 1998
Place of publication: Paris, France
Language: fre
Number of pages: 141
Subjects: Communication in marketing.; Semiotics.
Other titles: Sémiotique et marketing
Notes: Includes bibliographical references.
"Le présent ouvrage est consacré à l'édition partielle des actes d'un colloque tenu à Blois sur "Sémiotique et marketing'"--Prelim. p.