Global perspectives on contemporary marketing education
By: Brent Smith and Amiram Porath, editors
Publisher: Business Science Reference
Published: 2016
Place of publication: Hershey, PA
Language: eng
ISBN-13: 9781466697843; 9781466697850
Subjects: Marketing; Study and teaching
Description: "This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--
Notes: Includes bibliographical references and index.