Marketing in nonprofit organizations
By: by Benson P. Shapiro.
Contributors: Marketing Science Institute.
Series: Marketing Science Institute working paper
Publisher: Marketing Science Institute
Published: 1972
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 51
Subjects: Marketing -- United States.; Nonprofit organizations -- United States.
Notes: Report no. 72-116

"Preliminary research report."

Bibliography: p. 49.