Basic strategy in context
Subtitle: European cases and texts
By: Neil Thomson, Charles Baden-Fuller.
Contributors: Baden Fuller, C. 1948-
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9781405161084
Subjects: Strategic planning -- Europe -- Case studies
Genres: Case studies
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : what is strategy?; title: What is strategy?; title: Analysing the internal environment; title: The external environment; title: Stakeholders and corporate governance; title: Ethics; title: Strategic direction; title: Focus : differentiation or low cost; title: Change; title: Mergers & acquisitions; title: Control; title: Knowledge and the learning organisation; title: Innovation & corporate entrepreneurship; title: Culture; title: Leadership.