Convergence marketing
Subtitle: strategies for reaching the new hybrid consumer
By: Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
Contributors: Mahajan, Vijay.; Gunther, Robert E., 1960-
Publisher: Financial Times Prentice Hall
Published: 2002
Place of publication: Harlow
Language: eng
Number of pages: 350
Subjects: Marketing.; Consumer behavior.; Communication in marketing.
Notes: Includes bibliographic references.