Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Edition: 7 edition
Publisher: South-Western College Pub
Published: January 20, 2006
Language: eng
Format: Hardcover
Number of pages: 629
ISBN-13: 9780324321432
Subjects: Sales & marketing; Marketing; Sales; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Advertising & Promotion; Sales & Selling - General; Advertising; Communication in marketing; Sales promotion