Strategic market decisions
Subtitle: a reader
By: edited by Keith K. Cox, Vern J. McGinnis.
Contributors: Cox, Keith Kohn.; McGinnis, Vern J.
Publisher: Prentice-Hall
Published: 1982
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 323
Subjects: Marketing -- Addresses, essays, lectures; Marketing -- Management
Notes: Includes bibliographical references.