How to start a public relations business
By: by Jacquelyn Lynn.
Series: Start your own
Publisher: Jere L. Calmes
Published: 2009
Place of publication: Irvine
Language: eng
Subjects: Public relations firm -- Management; New business enterprises
Table of contents: title: So, what is pr anyway?; title: A day in the life; title: What do you have to offer?; title: Who are your clients and how do you sign them up?; title: Client relations; title: Pr and the internet; title: Building media relationships; title: Grow your firm through professional alliances; title: Structuring your business; title: Locating and equipping your business; title: Startup economics and setting fees; title: Assembling your team; title: Financial management.