Gesellschaftspolitisch orientierte Unternehmenskommunikation
Subtitle: Entwurf eines systemtheoretisch basierten Management-Ansatzes
By: Günter Lewald.
Series: Aktuelle Medien- und Kommunikationsforschung ;; Bd. 4
Publisher: Lit
Published: 1994
Place of publication: Münster
Language: ger
Number of pages: 314
Subjects: Public relations -- Germany -- Management.
Notes: Includes bibliographical references (p. 277-314).
Originally presented as the author's thesis (doctoral).