Concise encyclopedia of church and religious organization marketing
By: Robert E. Stevens ... [et al.].
Contributors: Stevens, Robert E., 1942-
Publisher: Best Business Books
Published: 2005
Place of publication: Binghamton, N.Y
Language: eng
Number of pages: 176
ISBN-13: 9780789018779; 9780789018786
Subjects: Church marketing -- Encyclopedias.; Religious institutions -- Marketing -- Encyclopedias.
Genres: Encyclopedias.
Notes: Includes bibliographical references and index.
Table of contents: title: Access; title: Active listening; title: Adoption process; title: Advertising message; title: Atmosphere; title: Attitude measurement; title: Benefits of marketing; title: Brand equity; title: Budgets; title: Cause-related marketing; title: Communication methods; title: Competition; title: Competitive advantage; title: Constituent analysis; title: Constituent behavior; title: Constituent service; title: Contribution analysis; title: Contribution/cost controls; title: Contribution sources; title: Controlling marketing activities; title: Costs to target audience; title: Database or donorbase marketing; title: Data collection; title: Data collection and analysis; title: Demographics; title: Descriptive (quantitative) research; title: Direct marketing; title: Environmental scanning; title: Exchange; title: Exploratory (qualitative) research; title: Facility design; title: Family life cycle; title: Focus groups; title: Fund raising; title: Geodemographics; title: Giving motivations; title: Grid analysis; title: Implementation; title: Internal marketing; title: Location analysis; title: Market segmentation; title: Marketing; title: Marketing communications; title: Marketing mix; title: Marketing orientation; title: Marketing plan; title: Marketing planning; title: Marketing research; title: Mass communication media; title: Measurement; title: Message content; title: Ministries portfolio; title: Mission-based product mix; title: Moments of truth; title: New program development; title: Idea generation; title: Feasibility analysis; title: Niche marketing; title: Objectives; title: Objective areas; title: Organization and program life cycles; title: Organization structure; title: Performance evaluation and control; title: Personal contact; title: Personal contact process; title: Positioning; title: Primary data; title: Program offerings; title: Program/service elements; title: Promotion budget; title: Promotional mix; title: Publicity; title: Questionnaire; title: Research design; title: Research methodology; title: Sampling; title: Scales; title: Secondary data; title: Survey research; title: Survey methods; title: Swot analysis; title: Target audience; title: Appendix a. marketing and religion : a review of the two literatures / Bruce Wrenn; title: Phylis mansfield; title: Appendix b. writers/researchers in church and religious organization marketing.