European studies on intercultural dimension of international business
Subtitle: marketing and managerial consequences
By: Elena Horská et al
Publisher: Slovak University of Agriculture in Nitra
Published: 2011
Place of publication: [Nitra]
Language: eng
Number of pages: 203
ISBN-13: 9788055205304
Subjects: International business enterprises; Social aspects; Management; Marketing
Notes: Includes bibliographical references and index.