Copy testing
Subtitle: a briefed history of the laboratory method of testing advertising copy
By: prepared by J.H. Riddick, bibliographer ... checked, amplified and endorsed by Richard B. Franken
Contributors: Riddick, J. H., author; Franken, Richard B. (Richard Benjamin)
Publisher: Walter Mann & Staff
Published: 1931
Place of publication: New York
Language: eng
Number of pages: 36
Copyright date: 1931
Subjects: Advertising; Advertising copy
Notes: Cover-title.

Reproduced by photo-offset process.

Microfilm. New York, N.Y., Columbia University Libraries, 1994. 1 microfilm reel, 35 mm.

Filmed; NEH Project (FMEST); 1994.