Trade marketing strategies
Subtitle: the partnership between manufacturers, brands, and retailers
By: Geoffrey Randall.
Contributors: Randall, Geoffrey.
Edition: 2nd ed.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1994
Place of publication: Oxford; Boston
Language: eng
Number of pages: 183
Subjects: Marketing; Retail trade; Brand name products -- Marketing; New products -- Marketing; Marketing -- European Union countries
Notes: Includes bibliographical references and index.
First published as Marketing to the retail trade.