High performance marketing
Subtitle: bringing method to the madness of marketing
By: Naras Eechambadi.
Publisher: Dearborn Trade Pub.
Published: 2005
Place of publication: Chicago
Language: eng
Number of pages: 271
ISBN-13: 9781419508233
Subjects: Marketing.
Description: "High Performance Marketing is the manifesto for business professionals facing a fundamental shift in marketing that involves information resources, organizational structures, technology, and communication. In this essential guide, thought leader Naras Eechambadi provides all the real-world tools, practices, and techniques needed to drive performance in today's "pressure-cooker" environment."--Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: Performance in perspective; title: The marketing mystique; title: The strategy-execution cycle, from assessment to investment; title: Dimensions of marketing performance; title: Decisive leadership, actionable strategies; title: The measure of marketing; title: Out of the black box; title: Orchestrating the organization; title: Capitalizing on knowledge; title: The architecture of action; title: Discipline and dynamism; title: Developing a road map and action plan; title: Executional excellence; title: Conclusion.