Business management of general consumer magazines
By: W. Parkman Rankin, Eugene Sauvé Waggaman, Jr.
Contributors: Waggaman, Eugene S.
Edition: 2nd ed.
Publisher: Praeger; ABC-CLIO, LLC
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 236
Subjects: Periodicals -- Publishing -- United States -- Management -- Case studies.; Periodicals -- Publishing -- Management.
Notes: Includes bibliographies and index.