Marketing channels: a systems viewpoint
Subtitle: a book of readings
By: edited by William G. Moller, Jr. and David L. Wilemon.
Contributors: Wilemon, David L., joint comp.
Publisher: Irwin
Published: 1971
Place of publication: Homewood, Ill
Language: eng
Number of pages: 393
Subjects: Marketing channels -- Addresses, essays, lectures
Notes: Includes bibliographical references.