Services marketing in a changing environment
By: edited by Thomas M. Bloch, Gregory D. Upah, Valarie A. Zeithaml.
Contributors: Bloch, Thomas M.; Upah, Gregory D.; Zeithaml, Valarie A.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1985
Place of publication: Chicago, IL
Language: eng
Number of pages: 138
Subjects: Marketing.; Professions -- Marketing.; Service industries.
Notes: Includes bibliographies and index.