Scientific Circulation Management for Newspapers
By: by William R. Scott
Publisher: The Ronald Press Co.
Published: 1915
Place of publication: New York, NY
Language: eng
Number of pages: 310
Subjects: Newspapers; Journalism
First sentence: Just who was the first man to hold the position which is now designated "Master of Circulation" has not been ascertained by the author.
Table of contents: title: The History of Circulation Management; title: Circulation as a Commodity; title: General Factors Affecting Circulation; title: Modern Circulation Management; title: Principles of Circulation Management -- General Considerations; Advertising and Circualation Revenue; title: Principles of Circulation Management -- Standard Sales Possibilities; Advertising Rates and Circulation; title: Principles of Circulation Management -- Returns and Overprint; Selling Expense; title: A Modern Circulation Department; title: City Circulation; title: Suburban and Rural Circulation; title: Esprit de Corps of the Circulation Department; title: Constructive Circulation Campaigns; title: Special Reader-Interst Features; title: Premiums; title: Contests; title: The Sunday Paper, Special Editions, and Supplements; title: Circulation Accounting; title: Postal Regulations as to Second-Class Mail; title: Forms; title: Charts