Marketing de combate
Subtitle: claves definitivas para saber conquistar a los clientes
By: Yves H. Philoleau, Denise Barboteu-Hayotte ; [traducción, Rafael Alba Campillejo].
Contributors: Barboteu-Hayotte, Denise.
Series: Eficacia profesional
Publisher: Oberón
Published: 2000
Place of publication: Madrid
Language: spa
Number of pages: 349
Subjects: Marketing.; Mercadotecnia.
Work titles: Grand combat.
Notes: Translation of: Le grand combat : conquérir la préférence des clients.