Comparative marketing systems
By: edited by Erdener Kaynak and Ronald Savitt.
Contributors: Kaynak, Erdener.; Savitt, Ronald.
Publisher: Praeger; ABC-CLIO, LLC
Published: 1984
Place of publication: New York, NY, USA
Language: eng
Number of pages: 309
Subjects: Comparative marketing.
Notes: Bibliography: p. 287-297.
Includes index.