Business in action
Subtitle: with real-time updates
By: Courtland L. Bovée, John V. Thill
Contributors: Thill, John V.
Edition: 6th ed.
Publisher: Pearson
Published: 2012
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 486
ISBN-13: 9780132828789
Subjects: Commerce; Industrial management; Business
Notes: Includes bibliographical references and index.
Table of contents: title: Preface; title: Prologue; title: Setting the stage : the business of business; title: Developing a business mindset; title: Understanding basic economics; title: The global marketplace; title: Business ethics and corporate social responsibility; title: Building the framework : business ownership and entrepreneurship; title: Forms of ownership; title: Entrepreneurship and small-business ownership; title: Guiding the enterprise : leadership, organization, and operations; title: Management roles, functions, and skills; title: Organization and teamwork; title: Production systems; title: Supporting the workforce : motivation and human resources; title: Employee motivation; title: Human resources management; title: Labor relations; title: Satisfying the customer : marketing, sales, and customer support; title: The art and science of marketing; title: Product and pricing strategies; title: Distribution and marketing logistics; title: Customer communication; title: Managing the money : accounting and financial resources; title: Financial information and accounting concepts; title: Financial management; title: Financial markets and investment strategies; title: The money supply and banking systems; title: References.