The marketing firm
Subtitle: economic psychology of corporate behaviour
By: Kevin J. Vella and Gordon R. Foxall
Contributors: Foxall, G. R.
Publisher: Edward Elgar
Published: 2011
Place of publication: Cheltenham, UK ; Northampton, MA
Language: eng
Number of pages: 320
ISBN-13: 9781848444157
Subjects: Marketing; Case studies; Economic aspects; Psychological aspects
Notes: Includes bibliographical references (p. 297-304) and index.