Innovation diffusion and new product growth
By: Eitan Muller, Renana Peres, Vijay Mahajan
Contributors: Peres, Renana; Mahajan, Vijay
Series: Relevant knowledge series
Publisher: Marketing Science Institute
Published: 2009
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 106
ISBN-13: 9780982387719
Subjects: New products; Innovatiediffusie; Social aspects; Marketing; Mathematical models; Consumers' preferences
Notes: Includes bibliographical references (p. 85-100).