Marketing for bankers
By: by Mary Ann Pezzullo.
Contributors: Berry, Leonard L., 1942-
Publisher: American Institute of Banking, American Bankers Association
Published: 1982
Place of publication: Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036)
Language: eng
Number of pages: 522
Subjects: Bank marketing.
Notes: Includes bibliographical references and index.
Rev. ed. of: Marketing for bankers / Leonard L. Berry, James H. Donnelly. c1975.