Even more offensive marketing
Subtitle: an exhilarating action guide to winning in business
By: Hugh Davidson.
Contributors: Davidson, J. H. 1935-
Publisher: Gower
Published: 1998
Place of publication: Aldershot, Hampshire, England
Language: eng
Number of pages: 606
Subjects: Marketing.
Notes: Includes bibliographical references (p. 587-596) and index.
Sequel to author's: Offensive marketing, or, How to make your competitors followers.