Marketing
By: Courtland L. Bovée, Michael J. Houston, John V. Thill.
Contributors: Houston, Michael J.; Thill, John V.
Edition: 2nd ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1995
Place of publication: New York
Language: eng
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.