Naked Economics
Subtitle: Undressing the Dismal Science
Publisher: W. W. Norton & Company
Published: September 15, 2002
Language: eng
Number of pages: 260
ISBN-13: 9780393049824
First sentence: In 1989, as the Berlin Wall was toppling, Douglas Ivester, head of Coca-Cola Europe (and later CEO), made a snap decision.
Table of contents: title: Forward by Burton Malkiel
pagenum: ix; title: Introduction
pagenum: xv; title: Acknowledgements
pagenum: xxi; label: 1
title: The Power of Markets: Who feeds Paris?
pagenum: 3; label: 2
title: Incentives Matter: Why you might be able to save your face by cutting off your nose (if you are a black rhinoceros)
pagenum: 23; label: 3
title: Government and the Economy: Government is your friend (and a round of applause for all those lawyers)
pagenum: 43; label: 4
title: Government and the Economy II: The army was lucky to get that screwdriver for $500
pagenum: 63; label: 5
title: Economics of Information: McDonald's didn't create a better hamburger
pagenum: 81; label: 6
title: Productivity and Human Capital : Why is Bill Gates so much richer than you are?
pagenum: 98; label: 7
title: Financial Markets: What econimics can tell us about getting rich quick (and losing weight, too!)
pagenum: 118; label: 8
title: The Power of Organized Interests: What economics can tell us about politics
pagenum: 137; label: 9
title: Keeping Score: Is my economy bigger than your economy?
pagenum: 149; label: 10
title: The Federal Reserve: Why that dollar in your pocket is more than just a piece of paper
pagenum: 168; label: 11
title: Trade and Globalization: The good news about Asian sweatshops
pagenum: 187; label: 12
title: Development Economics: The wealt and poverty of nations
pagenum: 206; label: Epilog
title: Life in 2050: Seven Questions
pagenum: 229; title: Notes
pagenum: 237; title: Index
pagenum: 245