Corporate advertising
Subtitle: the business response to changing public attitudes
By: by David M. Liff, Mary O'Connor, and Clarke Bruno.
Contributors: O'Connor, Mary, 1950-; Bruno, Clarke.
Publisher: Investor Responsibility Research Center
Published: 1980
Place of publication: Washington (1522 K St., N.W., Washington, D.C. 20005)
Language: eng
Number of pages: 67
Subjects: Institutional advertising.