Branding Cities
Subtitle: Cosmopolitanism, Parochialism, and Social Change
Edition: 1 edition
Publisher: Routledge
Published: July 31, 2008
Language: eng
Format: Unknown Binding
Number of pages: 232
ISBN-13: 9780415965262
Subjects: Business & Economics / Advertising & Promotion
Description: Cultural analysts, social scientists, and media scholars explore the ways in which cities generate competing visions of their use and their future, thereby branding their image for international consumption.