Trademark law and theory
Subtitle: a handbook of contemporary research
By: edited by Graeme B. Dinwoodie and Mark D. Janis.
Contributors: Dinwoodie, Graeme B.; Janis, Mark D.
Series: Research handbooks in intellectual property
Publisher: E. Elgar
Published: 2008
Place of publication: Cheltenham, UK; Northampton, MA
Language: eng
Number of pages: 539
ISBN-13: 9781845426026
Subjects: Trademarks -- Law and legislation; Merkenrecht
Notes: Includes bibliographical references and index.
Table of contents: title: From communication to thing : historical aspects of the conceptualisation of trade marks as property  -- Lionel Bently; title: The semiotic account of trademark doctrine and trademark culture  -- Barton Beebe; title: A search-costs theory of limiting doctrines in trademark law  -- Stacey L. Dogan and Mark A. Lemley; title: Trade mark bureaucracies  -- Robert Burrell; title: The political economy of trademark dilution  -- Clarisa Long; title: Fundamental concerns in the harmonization of (European) trademark law  -- Annette Kur -- Substantive trademark law harmonization : on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice / -- Gail E. Evans; title: The free movement (or not) of trademark protected goods in Europe  -- Thomas Hays; title: The trademark law provisions of bilateral free trade agreements -- Burton Ong; title: Reconciling trademark rights and expressive values : how to stop worrying and learn to love ambiguity  -- Rochelle Cooper Dreyfuss; title: Truth and advertising : the Lanham Act and commercial speech doctrine  -- Rebecca Tushnet; title: Restricting allusion to trade marks : a new justification  -- Michael Spence; title: Protecting the common : delineating a public domain in trademark law  -- Jennifer Davis; title: Tolerating confusion about confusion : trademark policies and fair use  -- Graeme W. Austin; title: Online word of mouth and its implications for trademark law  -- Eric Goldman; title: Trademarks and traditional knowledge and cultural intellectual property rights  -- Susy Frankel; title: Culture, traditional knowledge, and trademarks : a view from the south  -- Coenraad Visser; title: Of mutant copyrights, mangled trademarks, and Barbie's beneficence : the influence of copyright on trademark law  -- Jane C. Ginsburg; title: Signs, surfaces, shapes, and structures--the protection of product design under trade mark law -- Alison Firth.