Mega-events as economies of the imagination
Subtitle: c reating atmospheres for Rio 2016 and Tokyo 2020
By: Rodanthi Tzanelli
Series: Routledge advances in sociology; Routledge advances in sociology
Publisher: Routledge
Published: 2018
Place of publication: Milton Park, Abingdon, Oxon; New York, NY
Language: eng
Number of pages: 234
ISBN-13: 9781315136158; 9781351470452; 9781351470445; 9781351470438
Subjects: Olympics; City planning; History; Olympic host city selection; Social aspects; Hosting of sporting events; SPORTS & RECREATION; Business Aspects; Olympics & Paralympics; TRAVEL; Special Interest; Sports; SOCIAL SCIENCE; General; Sociology; Economic aspects; Olympic Games (31st : 2016 : Rio de Janeiro, Brazil); Olympic Games (32nd : 2021 : Tokyo, Japan); Olympic Games. fast (OCoLC)fst01408249
Description: Atmosphere, the elusive ambiance of a place, enables or hinders its mobility in global consumption contexts. Atmosphere connects to social imaginaries, utopian representational frames producing the culture of a city or country. But who resolves atmospheric contradictions in a place's social and cultural rhythms, when the eyes of the world are turned on it? Mega-Events as Economies of the Imagination examines ephemeral and solidified atmospheres in the Rio 2016 Olympic Games and the handover ceremony to Tokyo for the 2020 Games. Indeed, highlighting the various social and cultural implications upon these Olympic Games hosts, Tzanelli argues that the Olympic City' is produced by aesthetic "imagineers", mobile groups of architects, artists and entrepreneurs, who aesthetically engineer' native cultures as utopias. Thus, it is explored as to how Rio and Tokyo's "imagineers" problematize notions of creativity, cosmopolitan togetherness and belonging. Mega-Events as Economies of the Imagination will appeal to postgraduate students, postdoctoral researchers and professionals interested in fields such as: Globalization Studies, Mobility Theory, Cultural Sociology, International Political Economy, Conference and Event Management, Tourism Studies and Migration Studies
Notes: Includes bibliographical references and index.

Rodanthi Tzanelli is Associate Professor of Cultural Sociology at the University of Leeds, UK
Table of contents: title: Machine generated contents note: -- 1.; title: Staging the mega -- event: Militourist imaginaries in an Olympic city -- -- 2.; title: Globalising Utopias: Imagineering the Olympic event, making the world -- -- 3.; title: Tomorrow never comes: Rio's museum of our futures -- -- 4.; title: Chorcomobility and artistic worldmaking: Retrieving Rio's submerged centre -- -- 5.; title: Opening and Closing Ceremonies: Migration, nostalgia and the making of tourism mobilities -- -- 6.; title: Tokyo 2020: Urban amnesia and the technoromantic spirit of capitalism -- -- 7.; title: Handover Ceremony: Digital gift economies in a global city -- -- 8.; title: Conclusion: Dark journeys and hopeful futures.