A pilot study of consumer attitudes to companies sending out direct mail
By: by V.W. Mitchell & C.K. Yong.
Contributors: Yong, C. K.
Series: Occasional papers / University of Manchester. Institute of Science and Technology. Manchester School of Management -- No.8806; Occasional paper (Manchester School of Management) -- no.8806.
Publisher: Manchester School of Management, University of Manches ter Institute of Science and Technology
Published: 1988
Place of publication: Manchester