Mood contagion
Subtitle: mass psychology and collective behaviour sociology in the internet age
By: Jaap van Ginneken
Publisher: Eleven International Publishing; Sold and distributed in USA and Canada [by] International Specialized Book Services
Published: 2013
Place of publication: The Hague; Portland, OR
Language: eng
Number of pages: 149
ISBN-13: 9789462360853; 9789462120082; 9789460947513
Subjects: Social aspects; Social psychology; Mass media and public opinion; Internet
Work titles: Enthousiasmevirus
Description: "Over the past century, the twin fields of mass psychology and collective behaviour sociology have shared a rather marginal and episodic existence. They used to focus on crowd events and social movements, but they seem to have lost ground. The author gives them new relevance and topicality by re-connecting them with some of the very latest findings from biology (social genes), neurology (mirror neurons), and social science (reproducing memes). Through ten ever widening concentric circles, he takes us on a fascinating journey, from gregarious individuals to small groups, performance audiences and social movements, organizational culture and social networks, mass media and product markets, public opinion, and finally contemporary internet research. He notes that both managers and policymakers are increasingly surprised by mental earthquakes and tsunamis suddenly rippling around the globe within mere minutes."--Publisher's website.
Notes: "The original Dutch edition 'Het enthousiasmevirus - Hoe gevoelens zich explosief verspreiden nu iedereen online" was published by Amstel/Business Contact, spring 2012"--Title page verso.

Includes bibliographical references and index.

Translated from the Dutch.

Internet Archive - 2

Internet Archive 2
Table of contents: title: Introduction; title: Emotion Viruses in the 21st Century.; title: Isolated Individuals, Gregariousness and Bonding. The Tycoon;s Granddaughter, and Stockholm Syndrome ; The Social Psychology of ... Plants ; Pinpoint Roundworm Brains and Primitive Gregariousness ; Dolphins and Whales Coming to Our Aid ; Serendipity and Mirror Neurons in Monkeys and Apes ; Baby Bonding and the Happiness Hormone ; Adult 'Rapport', Unconscious Imitation and Connection ; Conclusion.; title: Small Groups, Conformity and Team Spirit. Obedience in The Xtreme Zone ; Reality Television and The Human Zoo ; Deviance Breeds Anxiety; Innovators Need Confidence ; Team Spirit Makes Us Excel: In Leisure and Work ; Conclusion.; title: Performance Audiences, Synchronicity and Enthusiasm. Fire-Walking and 'ExtraSensory Perception' ; Sentimental Tears for the Foreign Legion ; Musical Manipulation of Our Neurons ; Contagion at the Bronchial Philharmonic ; Claques, Applause and the Law of the Root ; Conclusion.; title: Social Movements, Unease and New Initiatives. Preparing for the End of the World ; Failed Prophecies and 'Cognitive Dissonance' ; How Amsterdam Provos Triggered the Sixties ; Flash Mobs and a Recurring Saturday Night Fever ; How a Street Vendor Triggered a Global Revolution ; Egypt and the Handbook for Non-Violent Protest ; A Chinese Outrage, Spreading Through Twitter ; Conclusion.; title: Formal Organizations, Hi-Tech and Employee Morale. NASA and Hubris, 'Can Do' and Groupthink ; Ceo Hubris, Minimax Strategies and Merger Mania ; A Wildcat Strike at an Airline Company ; France Telecom: An Epidemic of Suicides at Work ; Work as Play in Silicon Valley ; Conclusion.; title: Social Networks, Information Campaigns and Shifting Norms. The Clash of Civilizations and How Beliefs Spread ; Breeding Memes, Inside Your Head ; The Small World of Networks, in Three to Six Degrees ; The Framington Study and Health Epidemics ; The King of Bhutan, and the Spreading of Happiness ; Conclusion.; title: Mass Media, Audience Scares and Hypes. Spaghetti Westerns and Movie Audiences ; 9/11 and the Brains of Television Audiences ; Television Violence, Traffic Accidents and Heart Attacks ; Sports Coverage Leading to Murder and Birth Spikes ; The 'Social Construction' of the Great Mexican Flu Scare ; Media Scare, on an Imaginary Worldwide Pandemic ; Frames and Metaphors, on Sweeteners and Biotech ; The Media Hype on Eclipse Fever ; Conclusion.; title: Product Markets, Rumours and Buzz. Coke and the Great Soft Drink Nausea Scare ; Contagious Anxiety Through 'MPI' ; 'WoM', Product Rumours and Buzz ; Cream and Liqueur: An Unbelievable Story ; Sex, and Inviting Intimate Friends to a 'Home Party' ; Conclusion.; title: Public Opinion, Long-Term Mood Waves and the 'Zeitgeist'. Economic Mood Waves, and the Historic Skyscraper Race ; Playgirls, Miniskirts and Birth Rates ; Political Mood Waves and the President's Predicament ; Psychohistory and the Drift to Collective Violence ; Conclusion.; title: Epilogue The Future, with Ongoing 'Sentiment Analysis'; title: Glossary; title: References; title: Index; title: About the Author.