Maximizing LinkedIn for sales and social media marketing
Subtitle: an unofficial, practical guide to selling & developing B2B business on LinkedIn
By: Neal Schaffer
Publisher: CreateSpace
Published: 2011
Place of publication: [Scotts Valley, Calif.]
Language: eng
Number of pages: 207
ISBN-13: 9781463685805
Subjects: Internet marketing; Social media; Economic aspects; Online social networks; LinkedIn (Electronic resource)
Notes: "WindMill Networking."

Includes bibliographical references.
Table of contents: title: The LinkedIn mindset; title: Why every business needs to be on LinkedIn; title: Get your LinkedIn profile in order; title: Reestablishing your LinkedIn network; title: Creating your business outpost on LinkedIn companies; title: Developing a targeted community of professionals through LinkedIn groups; title: The many ways to engage on LinkedIn; title: Utilizing business intelligence from the professional graph; title: Advice on prospecting on LinkedIn; title: Obtaining thought leadership and gaining mindshare on LinkedIn; title: Utilizing LinkedIn for social media optimization; title: Paid media on LinkedIn : investing in LinkedIn ads; title: Pay to play?; title: Your daily LinkedIn routine and ROI.