Làn sóng ngầm
Subtitle: thành công trong thế giới xáo trộn bởi công nghệ số
By: Charlene Li và Josh Bernoff ; Phạm Tâm dịch ; Đỗ Hoa hiệu đính
Contributors: Bernoff, Josh; Phạm, Tâm
Publisher: NXB Đại học kinh tế quốc dân; Alphabooks
Published: 2010
Place of publication: Hà Nội
Language: vie
Number of pages: 403
Subjects: Economic aspects; Online social networks; Information society
Other titles: Thành công trong thế giới xáo trộn bởi công nghệ số
Work titles: Groundswell
Description: In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works.
Notes: Translation of: Groundswell : winning in a world transformed by social technologies.

Includes index.