Cases in marketing strategy
By: Richard T. Hise, Stephen W. McDaniel.
Contributors: McDaniel, Stephen W., 1949-
Publisher: Merrill
Published: 1984
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 676
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Other titles: Marketing strategy.
Notes: Includes bibliographies and index.