Marketing management
By: Philip Kotler, Kevin Lane Keller.
Contributors: Keller, Kevin Lane, 1956-
Edition: 13th ed.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Translation of: "Marketing Management" karya Philip Kotler dan Kevin Keller
ISBN-13: 9780136009986
Subjects: Marketing -- Management
Notes: Includes bibliographical references and index.