Keeping customers
By: edited, with an introduction by John J. Sviokla and Benson P. Shapiro.
Contributors: Sviokla, J. J.; Shapiro, Benson P.
Series: The Harvard business review book series
Publisher: Harvard Business School Press
Published: 1993
Place of publication: Boston, MA
Language: eng
Number of pages: 384
Subjects: Customer services -- United States; Consumer satisfaction -- United States
Other titles: Harvard business review.
Notes: Includes bibliographical references and index.
Articles originally published in the Harvard business review, 1968-1992.
Companion volume to: Seeking customers.