Strategic management of technological innovation
By: Melissa A. Schilling
Edition: 4th ed.
Publisher: McGraw-Hill
Published: 2013
Place of publication: New York, NY
Language: eng
Number of pages: 336
ISBN-13: 9780078029233
Subjects: Technological innovations; Management; New products; Strategic planning
Table of contents: title: The importance of technological innovation; title: Industry dynamics of technological innovation; title: Sources of innovation; title: Types and patterns of innovation; title: Standards battles and design dominance; title: Timing of entry; title: Formulating technological innovation strategy; title: Defining the organization's strategic direction 1; title: Choosing innovation projects; title: Collaboration strategies; title: Protecting innovation; title: Implementing technological innovation strategy; title: Organizing for innovation; title: Managing the new product development process; title: Managing new product development teams; title: Crafting a deployment strategy; title: Suggested further reading; title: Endnotes; title: Index.