Fundamentals of Business Marketing Education
Subtitle: A Guide for University-Level Faculty and Policymakers
Publisher: Haworth Press; Best Business Books
Published: October 2004
Language: eng
Format: Paperback
Number of pages: 298
ISBN-13: 9780789001320
Subjects: Business studies; Sales & marketing; Sociology, Social Studies; Teaching of a specific subject; Study and teaching (Higher); Management; Curricula; Social Science; Business / Economics / Finance; Sociology - General; Sociology; Marketing - General; Advertising & Promotion; Education; Business education; Industrial marketing