Marketing et stratégie des services
By: Pierre Eiglier ; préface de Jacques Barraux
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm))
Publisher: Economica; ECONOMICA
Published: 2004
Place of publication: Paris
Language: fre
Number of pages: 272
Subjects: Service industries; Marketing
Notes: Includes bibliographical references (p. [261]-265).