Relationship marketing for competitive advantage
Subtitle: winning and keeping customers
By: Adrian Payne ... [et al.].
Contributors: Payne, Adrian.; Chartered Institute of Marketing.
Series: The marketing series. Professional development; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: Oxford; Boston
Language: eng
Number of pages: 304
Subjects: Customer relations.; Relationship marketing.; Consumer satisfaction.; Customer services.
Notes: "Published on behalf of the Chartered Institute of Marketing".
Includes index.