Brand It Yourself
Subtitle: The Fast, Focused Way to Marketplace Magic
Publisher: Portfolio Hardcover
Published: November 16, 2006
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9781591841067
Subjects: Sales & marketing; Marketing - General; Advertising Management; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; New products; Advertising & Promotion; Business & Economics / Marketing / General; Brand name products; Advertising
First sentence: The second hardest thing Joe and I ever did was to create our unique business model.