Naming rights deals
Subtitle: a complete report on the financial, marketing and legal aspects of naming rights agreements for sports facilities
By: Alan Friedman, executive editor ; research conducted by Performance Research.
Contributors: Friedman, Alan.; Deloitte & Touche (Firm); Performance Research (Firm : Newport, RI)
Publisher: Team Marketing Report
Published: 1998
Place of publication: Chicago, IL
Language: eng
Number of pages: 193
Subjects: Sports facilities -- Law and legislation -- United States.; Sports -- Marketing.; Sports -- Economic aspects.
Other titles: Team marketing report.
Notes: On cover: Deloitte & Touche LLP.

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