Interpreting consumer choice
Subtitle: the behavioral perspective model
By: Gordon R. Foxall.
Series: Routledge interpretive marketing research -- 10
Publisher: Routledge
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 186
ISBN-13: 9780415477604; 9780203866894
Subjects: Consumer behavior; Consumers' preferences; Consumers -- Attitudes
Notes: Includes bibliographical references and index.
Table of contents: title: Overview of the BPM; title: The story so far; title: Ways of wondering; title: The meaning of consumer behavior; title: A model of interpretation; title: Interpreting consumer choice; title: The nature of the interpretation.