Public relations? Public relations!
Subtitle: Konzepte, Instrumente und Beispiele für erfolgreiche Unternehmenskommunikation
By: Alfred Köcher, Eliane Birchmeier.
Contributors: Birchmeier, Eliane, 1962-
Publisher: Verlag Industrielle Organisation; Verlag TÜV Rheinland
Published: 1992
Place of publication: Zürich; [Köln]
Language: ger
Number of pages: 266
Subjects: Public relations.
Notes: Includes bibliographical references (p. 251-262).