Cases in Strategic Marketing Management
Subtitle: Business Strategies in Latin America
Edition: 1st edition
Publisher: Prentice Hall
Published: September 8, 2000
Language: eng
Format: Paperback
Number of pages: 280
ISBN-13: 9780130894908
Subjects: Sales & marketing management; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Entrepreneurship; Marketing - General; Business & Economics / Advertising & Promotion; Management - General; Case studies; Latin America; Management; Marketing