Marketing in Practice
Subtitle: CIM Revision Cards
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 124
ISBN-13: 9780080501383
Description: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Notes: Description based on print version record.
Table of contents: title: CIM Revision Cards; Marketing in Practice; Unit 1: The Marketing Function; Unit 2: Context of Marketing; Unit 3: Integrated Marketing Mix: Product; Unit 4: The Marketing Mix: Price; Unit 5: The Marketing Mix: Place; Unit 6: The Marketing Mix: Promotion; Unit 7: The Integrated Marketing Mix; title: Service Extension (people, physical evidence and process); Unit 8: The Management of Marketing Information; Unit 9: Skills for the Marketer; Unit 10: Bringing it All Together: the Marketing Plan.