Fundamental Issues in Strategy
Subtitle: A Research Agenda
Edition: 1 edition
Publisher: Mcgraw-Hill (Tx)
Published: June 1, 1994
Format: Hardcover
Number of pages: 656
ISBN-13: 9780071035903
Subjects: Entrepreneurship; Business & Economics; Business / Economics / Finance; Business/Economics
First sentence: The only well-worked-out, crisply predictive, and internally consistent theory of firm behavior is that of rational maximizing behavior-the economist's model.