Service Management and Marketing
Subtitle: Customer Management in Service Competition
Edition: 3 edition
Publisher: Wiley
Published: March 16, 2007
Language: eng
Format: Paperback
Number of pages: 496
ISBN-13: 9780470028629
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Sales & Selling; Sales & Selling - General; Customer services; Marketing; Service industries