Motivational marketing research revisited
Subtitle: the completely revised edition of 'The naked consumer' with an original paper on the principles of 'Future Watch' by Helmut Gaus
By: Jan Callebaut ... [et al.].
Contributors: Callebaut, Jan, 1955-
Edition: Completely rev. ed.
Publisher: Garant
Published: 1999
Place of publication: Leuven
Language: eng
Number of pages: 222
Subjects: Marketing research.; Consuption (Economics)
Other titles: Naked consumer.
Notes: "Censydiam's algorithm"--Cover.