An investigation of the beta binomial and related models
Subtitle: applications to brand switching and media exposure
By: Darius Jal Sabavala
Publisher: [publisher not identified]
Published: 1977
Place of publication: [New York]
Language: eng
Number of pages: 317
Subjects: Consumers; Consumers' preferences; Advertising; Research
Notes: "78-2343."

Thesis--Columbia University.

Bibliography: leaves 314-317.

Microfilm. Ann Arbor, Mich. : University Microfilms, 1977. 1 microfilm reel.  35 mm.