Consumer behaviour and marketing strategy
By: J. Paul Peter, Jerry C. Olson and Klaus G. Grunert
Contributors: Grunert, Klaus G., 1953-; Olson, Jerry C. (Jerry Corrie), 1944-
Edition: European ed.
Publisher: McGraw-Hill
Published: 1999
Place of publication: London
Language: eng
Number of pages: 526
ISBN-13: 9780256225297
Subjects: Marketing; Consumer behavior; 85.40 marketing; Consumentengedrag; Stratégie de marketing; Comportement du consommateur
Notes: Includes bibliographical references and index.