Readings in industrial marketing
By: [edited by] Manoj K. Agarwal, Philip C. Burger, David A. Reid.
Contributors: Agarwal, Manoj K., 1951-; Burger, Philip.; Reid, David A.
Publisher: Prentice-Hall
Published: 1986
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 233
Subjects: Industrial marketing.
Notes: Includes bibliographies.