Generate buzz!
Subtitle: strategic communication for nonprofit boards
By: Sally J. Patterson
Edition: 2nd ed.
Publisher: BoardSource
Published: 2011
Place of publication: Washington, D.C
Language: eng
Number of pages: 85
Subjects: Nonprofit organizations; Communication in management; Strategic planning
Notes: Includes bibliographical references (p. 81) and index.
Table of contents: title: Strategic communication : an overview of key concepts and roles; title: The strategic communication planning process; title: Engaging board members in communication and outreach; title: Positioning the organization: framing and branding; title: Crisis communication; title: Monitoring the effectiveness of strategic communication.