Marketing classics
Subtitle: a selection of influential articles
By: (compiled by) Ben M. Enis, Keith K. Cox.
Contributors: Enis, Ben M. 1942-; Cox, Keith K.
Edition: 5th ed.
Publisher: Allyn and Bacon
Published: 1985
Place of publication: Boston
Language: eng
Subjects: Marketing -- Addresses, essays, lectures.
Notes: Includes bibliographies and index.