Entrepreneurship
Subtitle: building a business
Publisher: Glencoe/McGraw-Hill
Published: 2011
Place of publication: Columbus, OH
Language: eng
Format: Hardcover
ISBN-13: 9780078897665
Copyright date: 2011
Table of contents: title: Unit 1. Going into business yourself.; title: What is entrepreneurship?; title: Your potential as an entrepreneur; title: Recognizing opportunity; title: Global opportunities; title: Unit 2. Researching and planning your venture.; title: Feasibility and business planning; title: Market analysis; title: Types of business ownership; title: The legal environment; title: Site selection and layout planning; title: Unit 3. Managing market strategies.; title: The marketing plan; title: The price strategy; title: The promotion strategy; title: The promotion strategy : developing and managing sales; title: Unit 4. Managing your business processes.; title: Preparing and planning to manage; title: Managing purchasing and inventory; title: Production management and distribution; title: Managing operations and staffing; title: Managing human resources; title: Unit 5. Managing the finances of your business.; title: Financing your business; title: Accounting and financial reporting; title: Financial management; title: Unit 6. Growing your business.; title: Risk management; title: Making your business grow; title: Social and ethical responsibility