The do's and don'ts in the test marketing research of new products
By: by Solomon Dutka
Contributors: Audits & Surveys
Series: Modern marketing series -- 10; Modern marketing series -- no. 10
Publisher: Audits & Surveys
Published: 1974
Place of publication: New York
Language: eng
Number of pages: 11
Subjects: Marketing research; New products
Notes: Cover title

"A talk delivered at the Marketing Conference, Rutgers Graduate School of Business, Rutgers University, Newark, N.J., on January 22, 1974."