From Idea to Profit
Subtitle: How to Market Innovative Products and Services
Publisher: Kogan Page
Published: March 1, 2005
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780749442194
Subjects: Sales & marketing; New products; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic planning; Marketing - Research; Business & Economics / Marketing / General; Business & Economics / Marketing / Research; Marketing - General
First sentence: In the 21st century, market competition is more cut-throat and fiercer than ever before, as new technologies, innovative business models and emerging market states in Asia assert themselves in the mainstream of world competitiveness.