Retail advertising and selling, advertising, merchandise display, sales-planning, salesmanship, turnover and profit-figuring in modern retailing
By: including "Principles of typography as applied to retail advertising" by Richard M. Boren.
Contributors: Boren, Richard M.
Publisher: McGraw-Hill
Published: 1924
Place of publication: New York
Language: eng
Number of pages: 590
Subjects: Advertising.; Selling.; Retail trade.