How to Advertise
Edition: 3rd edition
Publisher: St. Martin's Griffin
Published: February 10, 2005
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780312340216
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion
First sentence: Actor Jack Lemmon, a very average-looking guy, was said to inspire himself to rise above the ordinary by repeating a simple phrase just before he went in front of the cameras.
Notes: Third Edition