Consumer psychology for marketing
By: Gordon Foxall, Ronald Goldsmith, Stephen Brown.
Contributors: Goldsmith, Ronald Earl.
Edition: 2nd ed.
Publisher: International Thomson Business Press
Published: 1998
Place of publication: London; Boston
Language: eng
Number of pages: 286
Subjects: Consumer behavior.; Marketing -- Psychological aspects.
Notes: Includes bibliographical references (p. 254-279) and index.