The newspaper as an advertising medium
Subtitle: a handbook of the newspaper in North America
By: its beginnings, its development, its services to the public, and its usefulness to buyers of advertising.
Publisher: The Bureau of Advertising, American Newspaper Publishers Association
Published: 1940
Place of publication: New York, N.Y
Language: eng
Number of pages: 170
Subjects: Advertising.; American newspapers.
Notes: "Check list": p. 161-163.