Effective business-to-business frequency
Subtitle: new management perspectives from the research literature
By: Stanton G. Cort, David R. Lambert, Paula L. Garret.
Contributors: Lambert, David R.; Garret, Paula L.
Publisher: Advertising Research Foundation
Published: 1983
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 148
Subjects: Advertising, Industrial.; Advertising -- Effective frequency.
Notes: Bibliography: p. [146]-[148]
"An Advertising Research Foundation literature review"--Cover.