Brand equity through brand awareness
Subtitle: measuring and managing brand retrieval
By: by Stephen J.S. Holden
Published: 1992
Language: eng
Number of pages: 248
Subjects: Consumers' preferences; Brand choice; Research; Brand name products; Valuation
Notes: Typescript.

Vita.

Thesis (Ph. D.)--University of Florida, 1992

Includes bibliographical references (leaves 232-247).