Supercommunicator
Subtitle: explaining the complicated so anyone can understand
By: Frank J. Pietrucha
Published: 2014
Language: eng
Number of pages: 258
ISBN-13: 9780814433683
Subjects: Communication; Business communication; Communication of technical information
Description: Supercommunicator supplies time-tested communication tips, big digital-era ideas, and real-life examples to help anyone deliver clear, persuasive messages that win hearts, minds, and budgets.  By learning to grab attention and explain difficult ideas to nontechnical listeners, you'll master an important twenty-first century skill - one that drives funding, policy decisions, public awareness, customer adoption, and your own career prospects.
Notes: Includes bibliographical references and index.
Table of contents: title: Pt. I.  How digital technology is changing communication; title: Deliver meaning; title: The dawn of the multimedia age; title: What is multimedia?; title: Digital media changes the way we experience information; title: Finding the right medium to deliver your content; title: Pt. II.  Know thy audience; title: Why smart people misread their audiences; title: Learning about your audience; title: Addressing multiple audiences; title: Researching cultural issues; title: Pt. III.  Know thy subject; title: If you are not a subject expert...; title: Advice for content experts; title: Pt. IV.  Simplicity and clarity; title: Simplify your content; title: But don't oversimplify; title: Focus on clarity; title: Pt. V.  Guidelines for effective communication; title: Supercommunicator basic guidelines; title: Pt. VI.  Humanize your communications; title: Finding your human voice; title: Speaking human...without the human; title: It's story time!; title: Testimonials : A supercommunicator's win-win; title: Case examples that make learning real; title: What not to do when speaking human; title: Pt. VII.  Getting an audience to care; title: The power of personalization; title: Rational thinking isn't always the rational choice; title: Pt. VIII.  Building blocks and analogies; title: Building a path to comprehension; title: The power of comparison; title: Analogies in a professional setting; title: Pt. IX.  Visual and interactive; title: More than a garnish; title: Quality and integrity in design; title: Visuals for presentations; title: Let your audience explore; title: Your role as a supercommunicator.