A nonparametric approach to perceptions-based market segmentation
Subtitle: foundations
By: Josef A. Mazanec, Helmut Strasser
Contributors: Strasser, Helmut
Series: Interdisciplinary studies in economics and management -- vol. 1
Publisher: Springer
Published: 2000
Place of publication: Wien; New York
Language: eng
Number of pages: 195
Subjects: Market segmentation -- Mathematical models
Notes: Includes bibliographical references (p. [187]-188) and index