Aftermarketing
Subtitle: how to keep customers for life through relationship marketing
By: Terry G. Vavra.
Edition: Rev. and updated.
Publisher: Irwin Professional Pub.
Published: 1995
Place of publication: Chicago
Language: eng
Number of pages: 314
Subjects: Customer relations.; Customer services.; Consumer satisfaction.; Relationship marketing.; Advertisers -- Attitudes.
Other titles: After marketing
Notes: Includes bibliographical references (p. 293-299) and index.