Emotional Branding 
Subtitle: How Successful Brands Gain the Irrational Edge
Publisher: Crown Business
Published: September 7, 2000
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780761529118
Subjects: Psychology; Sales & marketing; Psychological aspects; Business/Economics; Business & Economics; Business / Economics / Finance; Names; Marketing - Research; Entrepreneurship; Advertising & Promotion; Business & Economics / Marketing / General; Business; Marketing - General; Brand name products; Business names
First sentence: card and ordered four pairs-one for reading at the office, one for reading at home, one for distance and watching TV, and one tinted for driving. Well over a thousand dollars later and with his Armani's carefully ensconced in their handsome brown, hard-cover cases, Harry was a happy man.