Message effects in communication science
By: editor, James J. Bradac.
Contributors: Bradac, James J.; Speech Communication Association. Research Board.
Series: Sage annual reviews of communication research ;; v. 17
Publisher: Sage Publications
Published: 1989
Place of publication: Newbury Park, Calif
Language: eng
Number of pages: 320
Subjects: Mass media -- Psychological aspects; Mass media -- Social aspects; Content analysis (Communication)
Notes: Includes bibliographical references.
"Grew out of a program sponsored by the Research Board at the 1986 meeting of the Speech Communication Association"--Pref.