Political marketing
By: edited by Paul R. Baines
Series: Sage library in marketing
Publisher: SAGE
Published: 2011
Place of publication: Los Angeles
Language: eng
ISBN-13: 9781849207843
Subjects: Marketing; Political aspects; Campaign management; Propaganda; Political Advertising
Notes: Includes bibliographical references.
Table of contents: title: v. 1. Political marketing : concepts and theories; title: v. 2. The political marketing mix : strategy and implementation; title: v. 3. Ethics, practices, and advances in political marketing.