An evaluation of fluid milk and cheese advertising
By: Theresa Y. Sun, James R. Blaylock
Contributors: Blaylock, James, 1937-; United States. Dept. of Agriculture. Economic Research Service
Series: Technical bulletin -- no. 1815; Technical bulletin (United States. Dept. of Agriculture) -- no. 1815
Publisher: U.S. Dept. of Agriculture, Economic Research Service
Published: 1993
Place of publication: Washington, DC; [Herndon, VA : ERS-NASS, distributor
Language: eng
Format: Microform
Number of pages: 36
Subjects: Advertising -- Food -- United States -- Econometric models; Milk trade -- United States -- Econometric models; Cheese -- United States -- Marketing -- Econometric models; Food consumption -- United States -- Econometric models
Notes: Cover title

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Includes bibliographical references (p. 31-32)

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