Shopper, buyer, and consumer behavior
Subtitle: theory, marketing applications and public policy implications
By: [Jay D. Lindquist, M. Joseph Sirgy].
Contributors: Sirgy, M. Joseph.
Edition: 4th ed.
Publisher: Atomic Dog/Cengage Learning
Published: 2009
Place of publication: Cincinnati, OH
Language: eng
ISBN-13: 9781426637018
Subjects: Consumer behavior.
Notes: Includes bibliographical references and index.