Business marketing
Subtitle: a managerial approach
By: Robert W. Haas.
Contributors: Haas, Robert W.
Edition: 6th ed.
Publisher: South-Western College Pub.
Published: 1995
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 859
Subjects: Industrial marketing -- Management.; Industrial marketing -- Management -- Case studies.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Business marketing management. c1992.