Marketing handbook
By: edited by Edwin E. Bobrow, Mark David Bobrow.
Contributors: Bobrow, Edwin E.; Bobrow, Mark David.
Publisher: Dow Jones-Irwin
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Subjects: Marketing.
Notes: Includes bibliographies and indexes.
Table of contents: value: v. 1. Marketing practices; value: v. 2. Marketing management.