Marketing history
Subtitle: the emerging discipline : proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought
By: sponsored by Michigan State University in collaboration with the Academy of Marketing Science and the Citadel, held at the Charleston/Mount Pleasant Holiday Inn, April 29-May 1, 1989 ; edited by Terence Nevett, Kathleen R. Whitney, Stanley C. Hollander.
Contributors: Nevett, T. R.; Whitney, Kathleen R.; Hollander, Stanley C., 1919-; Michigan State University.; Academy of Marketing Science.; Citadel, the Military College of South Carolina.
Publisher: Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University
Published: 1989
Place of publication: East Lansing, MI
Language: eng
Number of pages: 429
Subjects: Marketing -- History -- Congresses.
Notes: Includes bibliographical references.