Effective public relations
By: Scott M. Cutlip, Allen H. Center, Glen M. Broom.
Contributors: Center, Allen H.; Broom, Glen M.
Edition: 6th ed.
Publisher: Prentice-Hall
Published: 1985
Place of publication: Englewood Cliffs, N.J
Language: eng
Format: Hardcover
Number of pages: 670
ISBN-13: 9780132450775
Copyright date: 1985
Subjects: Public relations.
Notes: Includes bibliographies and index.
Table of contents: title: Part one : The principles and process.; title: Introduction to contemporary public relations; title: Historical context : how public relations evolved; title: Practitioners of public relations; title: Organizational context of public relations; title: Social context of public relations; title: Legal context of public relations; title: Communication and public opinion; title: Adjustment and adaptation : a theoretical model for public relations; title: The process : defining public relations problems : the first step; title: The process : planning and programming : the second step; title: The process : taking action and communicating : the third step; title: The process : evaluating the program : the fourth step; title: The internal publics; title: Internal communication media; title: The mass media : reaching the general public; title: External publics; title: Media relations; title: Toward a profession; title: Part two : The practice.; title: The practice : business and industry; title: The practice : Trade associations, professional societies, and labor unions; title: The practice : voluntary agencies, health care, the arts, and churches; title: The practice : politics and government; title: The practice : public schools; title: The practice : higher education