Homo zapiens
By: Victor Pelevin ; translated by Andrew Bromfield.
Contributors: Bromfield, Andrew.
Edition: 1st American ed.
Publisher: Viking
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 250
Description: "The collapse of the Soviet Union has opened up a vast market ripe for exploitation. Everybody wants a piece of the action. But how do you sell things to a generation that grew up with just one brand of cola? Enter Tartarsky, the hero of Homo Zapiens, a lowly shop assistant who is hired as an advertising copywriter and discovers a hidden talent for devising home-grown alternatives to Western ads.

Tartarsky is propelled into a world of gangsters, spin doctors, and drug dealers, fueled by cocaine and hallucinogenic mushrooms. But as his fortunes soar, reality soon loosens its grip. Who is the boss - man or his television set? When advertisers talk about "twisting reality," do they mean it quite literally? And what exactly does go on at the Institute of Apiculture?"--BOOK JACKET.
Notes: "Published in Great Britain under the title Babylon"--T.p. verso.