Hospitality marketing--lodging
By: Randall S. Upchurch ; consulting editor, Richard L. Lynch.
Contributors: Lynch, Richard L.
Series: Career competencies in marketing series
Publisher: Glencoe
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 223
Subjects: Hospitality industry -- Marketing -- Vocational guidance.; Hotels -- Marketing -- Vocational guidance.