Social media metrics
Subtitle: how to measure and optimize your marketing investment
By: by Jim Sterne.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470583784
Subjects: Internet marketing; Social media -- Economic aspects; Marketing research; Online social networks -- Economic aspects
Notes: Includes index.
Table of contents: title: Getting focused : identifying goals; title: Getting attention : reaching your audience; title: Getting respect : identifying influence; title: Getting emotional : recognizing sentiment; title: Getting response : triggering action; title: Getting the message : hearing the conversation; title: Getting results : driving business outcomes; title: Getting buy-in : convincing your colleagues; title: Getting ahead : seeing the future.