Marketing research
Subtitle: information systems and decision making
By: [by] Kenneth P. Uhl [and] Bertram Schoner.
Contributors: Schoner, Bertram, joint author.
Series: The Wiley marketing series
Publisher: Wiley
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 538
Subjects: Marketing research
Notes: Includes bibliographies.