Relationship development in international retail franchising
Subtitle: case study evidence from the UK fashion sector
By: Nicholas Alexander and Anne Marie Doherty.
Contributors: Doherty, Anne Marie.
Series: Marketing and Retailing Working Paper Series -- 02/2
Publisher: University of Ulster, Faculty of Business and Management
Place of publication: Coleraine
Language: eng
Number of pages: 36
Notes: Includes bibliographic references.