Competing by Design
Subtitle: Creating Value and Market Advantage in New Product Development
Edition: New Ed edition
Publisher: Wiley
Published: May 5, 1995
Language: eng
Format: Hardcover
Number of pages: 300
ISBN-13: 9780471132165
Subjects: Research & development management; New Product Development; Business & Economics; Business / Economics / Finance; Business/Economics; Development - Business Development; Entrepreneurship; Marketing - Product Management; Business & Economics / General; General; New products; Production engineering; Production planning
First sentence: One advantage of being a consultant is having the opportunity to work with a wide range of companies of different sizes and in different industries-some good, some not-so-good.