Service Is Front Stage
Subtitle: Positioning Services for Value Advantage (Insead Business Press)
Publisher: Palgrave Macmillan
Published: October 3, 2006
Language: eng
Format: Hardcover
Number of pages: 176
ISBN-13: 9780230006607
Subjects: Sales & marketing; Management - General; Quality Control; Business & Economics; Business / Economics / Finance; Business/Economics; Total Quality Management; Customer Service; Business & Economics / Management; Customer services; Management; Service industries