Marketing in action
Subtitle: a reader
By: Keith K. Cox, Ed A. Blair.
Contributors: Cox, Keith Kohn.; Blair, Edward, 1923-
Publisher: Prentice Hall
Published: 1989
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 228
Subjects: Marketing.
Notes: Articles originally published 1975-1988.