Li shi yu shan bian
Subtitle: 1980-2000 nian Meiguo shang ye dian shi zhuan xing yan jiu = History & evolution : a research on the transformation of American commercial television between 1980 and 2000
By: Zhao Yi zhu
Edition: Di 1 ban
Series: Sichuan da xue wai guo yu xue yuan xue shu wen cong; Sichuan da xue wai guo yu xue yuan xue shu wen cong
Publisher: Sichuan da xue chu ban she
Published: 2011
Place of publication: Chengdu Shi
Language: chi
Number of pages: 297
ISBN-13: 9787561452349
Subjects: Television broadcasting
Other titles: 1980-2000 nian Meiguo shang ye dian shi zhuan xing yan jiu; Yi jiu ba ling-er ling ling ling nian Meiguo shang ye dian shi zhuan xing yan jiu; History & evolution :; Research on the transformation of American commercial television between 1980 and 2000
Description: 本书从马克思主义政治经济学,传媒经济学,文化学和传播学的角度,采用定量与定性分析的研究方法,探讨美国商业电视产权结构改变后,商业电视节目生产和销售方式的变化.
Notes: Includes bibliographical references (pages 285-294).

In Chinese; abstract and bibliographical references also in English.