Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'
By: prepared by William J. Qualls, Douglas J. Dalrymple, Leonard J. Parsons.
Contributors: Dalrymple, Douglas Jesse.; Parsons, Leonard Jon.
Edition: 2nd edition
Publisher: Wiley
Published: 1980
Place of publication: London
Language: eng
Notes: 2nd edition