Economic consequences of providing quality and customer satisfaction
By: Eugene W. Anderson, Claes Fornell, Donald R. Lehmann
Contributors: Fornell, Claes; Lehmann, Donald R.
Series: Report (Marketing Science Institute) -- no. 93-112
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Copyright date: 1993
Subjects: Consumer satisfaction; Total quality management; Quality of products; Corporate profits
Notes: "Working paper."

"August 1993."

Includes bibliographical references (p. 29-31)