Marketing concept in action
Subtitle: proceedings [of the] 47th national conference [of the] American Marketing Association, June 15-17, 1964, Dallas, Texas.
By: Edited by Robert M. Kaplan
Contributors: Kaplan, Robert M; American Marketing Association
Publisher: American Marketing Association
Published: 1964
Place of publication: Chicago
Language: eng
Number of pages: 942
Subjects: Marketing -- Congresses
Notes: Includes bibliographical references and index