Updating the USDA national breastfeeding campaign
Subtitle: workshop summary
By: Paula Tarnapol Whitacre and Sheila Moats, rapporteurs ; Food and Nutrition Board, Institute of Medicine of the National Academies
Contributors: Institute of Medicine (U.S.). Food and Nutrition Board
Publisher: National Academies Press
Published: 2011
Place of publication: Washington, D.C
Language: eng
Number of pages: 114
ISBN-13: 9780309219198
Subjects: Breastfeeding; Nutrition; Breast Feeding; Health promotion; Breastfeeding promotion; Health Promotion; Infant Welfare; Nuclear facilities; Infants; Education; Poor women
Other titles: Updating the United States Department of Agriculture national breastfeeding campaign
Description: Support for breastfeeding has been a priority of the WIC program since its inception in the 1970s. The Loving Support Makes Breastfeeding Work campaign, which the U.S. Department of Agriculture's (USDA) Food and Nutrition Services launched in 1997, emphasizes key components needed for a breastfeeding mother to be successful. More than a decade after the campaign began, USDA wants to update it, taking into account changes in the WIC program, participants, and technology. On April 26, 2011, the IOM hosted a workshop to bring together experts to discuss what has changed since Loving Support began, lessons learned from other public health campaigns, and suggestions for where to take the campaign in the future--
Notes: Includes bibliographical references.

Also available online in Open Book format via the National Academies Press home page.
Table of contents: title: Opening session; title: What has changed?; title: Lessons learned from other social marketing and breastfeeding campaigns; title: Where does the breastfeeding campaign go from here?; title: Responses and concluding remarks.