The innovator's toolkit
Subtitle: 50+ techniques for predictable and sustainable organic growth
By: David Silverstein, Philip Samuel, Neil DeCarlo.
Contributors: Samuel, Philip.; DeCarlo, Neil.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 352
ISBN-13: 9780470345351
Subjects: Technological innovations -- Management; New products; Corporations -- Growth
Description: An innovation guide for business leaders, managers, and new product developers. The Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and developing new ones. This book is written in an easy-to-use reference format that helps readers understand why, when, and how to apply each tool. The tools and techniques in this book are organized around a four-step innovation methodology--define, discover, develop, and demonstrate--that takes readers through problem.
Notes: Includes index.