The Rise and fall of mass marketing
By: edited by Richard Tedlow and Geoffrey Jones.
Contributors: Tedlow, Richard S.; Jones, Geoffrey, 1952-
Series: Comparative and international business.
Publisher: Routledge
Published: 1993
Place of publication: London; New York
Language: eng
Number of pages: 239
Subjects: Marketing -- Congresses.; Export marketing -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical references and index.