Die Marktanalyse als Basis der externen Diversifikationsentscheidung
By: Beate Sontheimer.
Series: Hochschulschriften zur Betriebswirtschaftslehre ;; Bd. 68
Publisher: VVF
Published: 1989
Place of publication: München
Language: ger
Number of pages: 400
Subjects: Consolidation and merger of corporations -- Decision making.; Diversification in industry.; Strategic planning.; Market surveys.
Notes: Includes bibliographical references (p. 380-393) and index.