NBC radio and television program schedules
Contributors: National Broadcasting Company, inc. Research Dept.; NBC Collection (Library of Congress)
Published: 1949
Language: eng
Subjects: National Broadcasting Company, inc.; Radio programs -- United States -- Periodicals.; Television programs -- United States -- Periodicals.; Radio advertising -- United States.; Television advertising -- United States; Radio broadcasting -- United States -- Archival resources.; Television broadcasting -- United States -- Archival resources.
Genres: Periodicals.
Other titles: National Broadcasting Company radio and television program schedules; Radio and TV schedules; Radio and television schedules
Description: Daily schedules that give the radio and television programming between 5:00 P.M. and 12:00 A.M. for the Mutual, ABC, CBS, and NBC networks. Gives ratings for each program and sponsors when applicable. Includes  weekly daytime programming schedules beginning in May 1950. Includes both network and local programs. These schedules were used by NBC sales staff for the purposes of selling NBC network airtime to advertisers and sponsors. Beginning in Dec. 1952 the back pages of the schedules feature interesting tidbits of information on NBC programs to entice potential sponsors. Some schedules have handwritten corrections.
Notes: Gift; National Broadcasting Company, 1992.
Later schedules produced by NBC Research Dept.
"Based on information available at time of publication."
Table of contents: value: RPA 00190. March 12-October 9, 1949; value: RPA 00191. October 10, 1949-June 8, 1952; value: RPA 00192. June 9, 1952-January 2, 1955; value: RPA 00193. January 3, 1955-January 6, 1957; value: RPA 00194. January 7, 1957-October 19, 1958.