Instant income
Subtitle: strategies that bring in the cash for small businesses, innovative employees, and occasional entrepreneurs
By: Janet Switzer.
Publisher: McGraw-Hill
Published: 2007
Place of publication: New York
Language: eng
Number of pages: 310
ISBN-13: 9780071487788
Subjects: Selling.; Success in business.; Income.; Entrepreneurship.
Notes: Includes index.

Includes bibliographical references and index.
Table of contents: title: Introduction: making money is easy; title: For owners, employees and part-timers, cash will always be king; title: Strategies that bring in the cash; title: Getting customers to give you more money; title: Customer strategy 1: Keep track of customer buying patterns, then call to take re-orders; title: Customer strategy 2: Convert one-time customers to continuity customers; title: Customer strategy 3: Upsell customers at the point of purchase; title: Customer strategy 4: Resell customers prior to their contract renewal date; title: Customer strategy 5: Instantly reactivate past customers and patients; title: Getting other people to help bring in the cash; title: Joint venture strategy 1: Create endorsed offers; title: Joint venture strategy 2: Create a referral circle or professional consortium; title: Joint venture strategy 3: Offer other people's products and services to your customers; title: Joint venture strategy 4: Conduct a teleseminar with your joint-venture partner; title: Joint venture strategy 5: Become an add-on to someone else's product or service; title: Writing ads that make the phone ring; title: Advertising strategy 1: Ask your customers to tell their story; title: Advertising strategy 2: Broadcast a compelling press release; title: Advertising strategy 3: Become an industry expert and get on the radio; title: Advertising strategy 4: buy remnant space; title: Advertising strategy 5: Hold a special sale using the "reason why"; title: Prospecting for instant income; title: Prospecting strategy 1: Conduct preview workshops and start speaking; title: Prospecting strategy 2: Run a two-step campaign; title: Prospecting strategy 3: Place your literature in targeted locations; title: Prospecting strategy 4: Ask customers and vendors for referrals; title: Prospecting strategy 5: Maximize your time at trade shows; title: Helping your sales force earn instant income; title: Sales strategy 1: Conduct follow-up telemarketing and voice broadcast campaigns; title: Sales strategy 2: Start bundling products and services; title: Sales strategy 3: Make specific product and service offers; title: Sales strategy 4: Create a downsell position; title: Sales strategy 5: Create instant sales with non-traditional salespeople; title: Making instant income on the Internet; title: Internet strategy 1: Launch a viral report and squeeze page; title: Internet strategy 2: Recruit affiliates for a 24-hour strategy; title: Internet strategy 3: Drive buyers to your website with articles; title: Internet strategy 4: Broadcast Internet-only offers via email; title: Internet strategy 5: Conduct a 28-day product launch campaign; title: Finding instant income in overlooked assets; title: Overlooked strategy 1: Liquidate inventory overstocks; title: Overlooked strategy 2: Sell excess service capacity; title: Overlooked strategy 3: Offer credit accounts a short-pay option; title: Overlooked strategy 4: Turn your top employees into expensive experts; title: Overlooked strategy 5: Sell apprenticeships that teach your business model; title: Instant income overnight audit; title: Identifying the hidden income opportunities in your small business; title: Instant income overnight audit questions; title: Going into business with the boss; title: Embracing intrapreneurship; title: Gathering information for the overnight audit; title: Planning your meeting with the boss; title: Negotiating a deal that brings you more pay; title: Creating your task list and taking charge of your very first campaign; title: Becoming an occasional entrepreneur; title: Finding opportunity everywhere; title: Occasional income sources that bring in the cash; title: Minimizing the hassle factor; title: Earning extra income whenever you need it; title: Turning instant income into long-term revenue; title: Using the instant income strategies to build lifetime wealth; title: Integrating the strategies into your day-to-day business; title: Developing a one-year income-generation calendar.