Consumer behavior and marketing strategy
By: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry C. 1944-; Peter, J. Paul.
Edition: 2nd ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1990
Place of publication: Homewood, IL
Language: eng
Number of pages: 608
Subjects: Consumer behavior.; Marketing.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Consumer behavior. 1987.