The development of scientific marketing in the twentieth century
Subtitle: research for sales in the pharmaceutical industry
By: edited by Jean-Paul Gaudilli©·re and Ulrike Thoms
Series: Studies for the Society for the Social History of Medicine -- no. 22; Studies for the Society for the Social History of Medicine -- no. 22.
Publisher: Routledge
Published: 2016
Place of publication: London; New York
Language: eng
Number of pages: 267
ISBN-13: 9781315653709
Subjects: Marketing; History; Histoire
Notes: "First published 2015 by Pickering & Chatto (Publishers) Ltd."--Title page verso.

Includes bibliographical references (pages 213-261) and index.
Table of contents: title: pt. 1. Marketing research and innovation; title: pt. 2. Marketing tools and visual practicies; title: pt. 3. In-house biomedical research and marketing.