Partnering with Microsoft
Contributors: O'Connor, Edward
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource]
Number of pages: 353
ISBN-13: 9780080521985
Subjects: United States. Information services industry; Microsoft Corporation. Computer software industry; United States. Joint ventures; United States. Strategic alliances (Business)
Description: This inside guide to effective partnering with Microsoft reveals how to become a trusted partner in order to gain supportive co-marketing, assured referrals, and joint success in selling complementary products and services.
Notes: Description based on print version record.
Table of contents: title: Front Cover; Partnering with Microsoft; Copyright Page; Contents; Foreword; Introduction; Chapter 1. Why Partner with Microsoft?; Chapter 2. Microsoft's Culture, Organization and Strategy; title: and its Partner Ecosystem; Chapter 3. Principles of Successful Partnering with Microsoft; Chapter 4. ISV Tactics for Successful Partnership with Microsoft; Chapter 5. SP Tactics for Successful Partnership with Microsoft; Chapter 6. Reseller Tactics for Successful Partnership with Microsoft; Chapter 7. Extend the Opportunity Focus: Partnering with Other Microsoft Partners; Index.