CIM Coursebook 02/03: Strategic Marketing Management
Subtitle: Planning and Control (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: January 1, 2003
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780750657105
Subjects: Sales & marketing; Business & Economics; Study Guides; Business/Economics; Marketing - General; Professional - General; Business & Economics / Marketing / General
First sentence: The marketing concept is inherently simple - satisfying customers whilst at the same time achieving organizational goals.