Thei nformation seekers
Subtitle: an international study of consumer information and advertising image
By: (by) Hans B. Thorelli, Helmut Becker (and) Jack Engledow.
Contributors: Becker, Helmut.; Engledow, Jack.
Publisher: Ballinger Pub. Co
Published: 1974
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 373
Subjects: Consumers -- United States.; Consumers -- Germany, West.; Consumer education -- United States.; Consumer education -- Germany (Federal Republic, 1949- ); Advertising.
Notes: "Published in cooperation with Consumer Research Institute."

Bibliography, p. 365-367.