Diffusion of Innovations, 5th Edition
Edition: 5 edition
Publisher: Free Press
Published: August 16, 2003
Language: eng
Format: Paperback
Number of pages: 512
ISBN-13: 9780743222099
Subjects: Impact of science & technology on society; Industrial applications of scientific research & technological innovation; Popular science; Social Science; Social Change; Business / Economics / Finance; Study and teaching; Sociology; Sociology - Rural; Advertising & Promotion; Marketing - General; Social Science / General; Diffusion of innovations; General; History
First sentence: Getting a new idea adopted, even when it has obvious advantages, is often very difficult.