A basic bibliography on experimental design in marketing
By: David M. Gardner, Russell W. Belk.
Contributors: Belk, Russell W., joint author.
Series: Bibliography series ;; no. 37; Bibliography series (American Marketing Association) ;; no. 37.
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago, Ill
Language: eng
Number of pages: 59
Subjects: Marketing -- Bibliography.; Experimental design -- Bibliography.