Print media research
By: editor, Guy Consterdine
Series: E.S.O.M.A.R. marketing research monograph series -- v. 3
Publisher: E.S.O.M.A.R.
Published: 1988
Place of publication: Amsterdam
Language: eng
Number of pages: 102
Subjects: Readership surveys
Notes: Includes bibliographical references.
Table of contents: title: Recognition versus recency / Rolf Speetzen; title: Readership diary panels / James Rothman; title: Testing data fusion / James Rothman; title: Qualitative readership research / Liliana Denon; title: The page and the screen nourish each other / Guy Consterdine; title: Plus print / Rolf Speetzen.