Brand new
Subtitle: how entrepreneurs earned consumers' trust from Wedgwood to Dell
By: Nancy F. Koehn.
Publisher: Harvard Business School Press
Published: 2001
Place of publication: Boston
Language: eng
Format: Hardcover
Number of pages: 469
Subjects: Business strategy; Sales & marketing; Marketing - General; Businesspeople; Business & Economics; Business / Economics / Finance; Business/Economics; Entrepreneurship; Leadership; Marketing; Business History; Biography; Wedgwood, Josiah; Heinz, Henry John; Field, Marshall; Lauder, Estee; Schultz, Howard; Dell, Michael
First sentence: In June 1774, members of London's social elite made their way through the bustling streets of the West End to a stately Georgian building called Portland House.
Notes: Includes bibliographical references and index.