Kodak and the Lens of Nostalgia (Cultural Frames, Framing Culture)
Publisher: University of Virginia Press; University Press of Virginia
Published: May 2000
Language: eng
Format: Paperback
Number of pages: 242
ISBN-13: 9780813919591
Subjects: American history: from c 1900 -; Cultural studies; Photography & Photographs; 20th century; c 1800 to c 1900; Photographic apparatus; History; Photography; Photo Techniques; USA; Advertising & Promotion; Eastman Kodak Company; Techniques - Equipment; Advertising; Nostalgia; Psychological aspects
First sentence: This is a book about how Kodak marketing-its packaging, its promotional literature, and especially its advertisements-created a new kind of desire for photography in the late nineteenth and early twentieth centuries.
Description: Publisher Fact Sheet