A conceptual model of long-range multinational marketing planning
By: Jagdish N. Sheth
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 58; Faculty working papers -- no. 58.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1972
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 14
Notes: Includes bibliographical references.