An examination of inter-relationships between sport, media and sponsor to determine the shifting balance of power between the actors in the sports network
By: by Rosita Wolfe.
Contributors: University College Dublin. Department of Marketing.
Publisher: University College Dublin
Published: 1998
Place of publication: Dublin
Language: eng
Number of pages: 410
Subjects: Television and sports -- Ireland.; Mass media and sports -- Ireland.; Sport sponsorship -- Ireland.; Corporate sponsorship -- Ireland.
Notes: Thesis submitted to the Department of Marketing.

Thesis (M.Comm.) - University College Dublin, 1998.