Brandscendence
Subtitle: three essential elements of enduring brands
By: Kevin A. Clark.
Publisher: Dearborn Trade Pub.
Published: 2004
Place of publication: Chicago, IL
Language: eng
Number of pages: 247
Subjects: Brand name products; Brand name products -- Management; Brand name products -- Valuation -- Management
Description: "In Brandscendence: Three Essential Elements of Enduring Brands, Clark outlines his formula for branding success and illustrates how it is applied by the world's most prominent brands. You will learn the three elements of Brandscendence, which Clark says are essential for brand endurance: relevance; context; and mutual benefit."--BOOK JACKET
Notes: Includes bibliographical references and index.