Handbook of consumer psychology
By: edited by Frank R. Kardes, Curtis P. Haugtvedt, and Paul M. Herr.
Contributors: Kardes, Frank R.; Haugtvedt, Curtis P., 1958-; Herr, Paul, 1956-
Series: Marketing and consumer psychology series -- 4
Publisher: LEA/Psychology Press
Published: 2007
Place of publication: New York
Language: eng
ISBN-13: 9780805856033
Subjects: Consumer behavior; Decision making; Marketing -- Psychological aspects; Advertising -- Psychological aspects
Notes: Includes bibliographical references and index.