Marketing: the basics
By: Karl Moore and Niketh Pareek.
Contributors: Pareek, Niketh.
Publisher: Routledge
Published: 2006
Place of publication: London; New York
Language: eng
Subjects: Marketing -- Management; Marketing research; Consumer behavior -- Research; Export marketing -- Management
Notes: Includes index.
Table of contents: title: What is marketing management?; title: Marketing as a corporate function; title: Product and placement; title: Price; title: Promotion; title: People; title: Segmentation, targeting, and positioning; title: Market research : seeking deep insight into the customer's world and mind; title: Global marketing.