Advertising to Children in China
Publisher: The Chinese University Press
Published: March 31, 2004
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9789629961428
Subjects: Advertising; Advertising industry; Children; Media studies; International - Economics; Social Science; Business / Economics / Finance; Sociology; China; Business & Economics / Economics / International; Children's Studies
First sentence: As the title of this book suggests, advertising is routinely being targeted to children in China.