Marketing to Women
Subtitle: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Edition: 2 edition
Publisher: Kaplan Business
Published: January 1, 2006
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9781419520198
Subjects: Sales & marketing; Marketing - General; Marketing +; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Consumer Behavior - General; Business & Economics / Marketing / General; Marketing; Women consumers