The consumerist manifesto handbook
By: Charles J. Selden
Publisher: Sterling
Published: 2011
Place of publication: New York
Language: eng
Subjects: Psychology; Customer relations; Consumers; Consumer protection
Table of contents: title: Deception and manipulation; title: Rush to market; title: Defect toleration; title: Quality fade; title: Fulfillment failure; title: Customer disservice; title: Know the enemy's mind and tactics; title: Weapons of management destruction; title: Epilogue: where things are headed.