Management Science Application In Tourism And Hospitality (Journal of Travel & Tourism Marketing Monographic "Separates") (Journal of Travel & Tourism Marketing Monographic "Separates")
Publisher: Haworth Hospitality Press
Published: August 2004
Language: eng
Format: Paperback
Number of pages: 116
ISBN-13: 9780789025180
Subjects: Hospitality industry; Management & management techniques; Tourism industry; Management Science; Business & Economics; Travel - General; Business/Economics; Tourism; General; Industries - Hospitality, Travel & Tourism; Management
First sentence: SUMMARY. This paper introduces Data Envelopment Analysis (DEA) for the evaluation of inefficiencies in tourism advertising programs and the identification of optimal comparison partners for benchmarking.