Menu, The
Subtitle: Development, Strategy, and Application
Publisher: Pearson Prentice Hall
Published: 2013
Place of publication: Upper Saddle River, NJ
Language: eng
Format: Paperback
Number of pages: 312
Table of contents: title: Chapter One: A Holistic Context for Menu Development; title: Chapter Two: Where Food and Beverages are Served; title: Chapter Three: How Customers Buy Your Products; title: Chapter Four: The Strategic Value of Knowledge; title: Chapter Five: Positioning Your Menus for Business Success; title: Chapter Six: Operational Considerations; title: Chapter Seven: Conceiving Menus that Respond to Your Market; title: Chapter Eight: Menu Pricing; title: Chapter Nine: Communicating with Menus; title: Chapter Ten: Menu Analysis; title: Index; title: Glossary; title: Appendix A: Extract from Food and Drug Administration Guidance for Industry: A Labeling Guide for Restaurants and Other Retail Establishments Selling Away-From-Home Foods