Small business management
Subtitle: launching and growing new ventures
By: Justin G. Longenecker ... [et al.].
Edition: 5th Canadian ed.
Publisher: Nelson Education
Published: 2012
Place of publication: Toronto
Language: eng
Number of pages: 584
ISBN-13: 9780176503901
Copyright date: 2013
Subjects: Small business; Textbooks; Management; New business enterprises; Petites et moyennes entreprises; Manuels d'enseignement supérieur; Gestion; Nouvelles entreprises
Description: "This comprehensive guide for future business owners and entrepreneurs provides a perfect balance between the theoretical side of starting and managing a small business and the practical application of the tasks of running a business."--Page 4 of cover.
Notes: Includes bibliographical references and index.
Table of contents: title: 1. Entrepreneurs; title: 2. Start-up and the need for competitive advantage; title: 3. Family enterprise; title: 4. Franchising and buyouts; title: 5. Developing an effective business plan; title: 6. Small business markeing, product, and distribution strategies; title: 7. Promotional and pricing strategies; title: 8. Global marketing; title: 9. The new venture team, small firm management, and managing human resources; title: 10. Form of organization and legal issues; title: 11. Selection a location and planning the facilities; title: 12. Operations management and control systems; title: Evaluating and managing financial performance; title: Financing reqirements, pro forma financial statements, and sources of financing; title: Managing growing firms and exit strategies.