Handbook of niche marketing
Subtitle: principles and practice
By: Tevfik Dalgic, editor.
Contributors: Dalgic, Tevfik.
Publisher: Best Business Books, Haworth Reference Press
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 256
ISBN-13: 9780789023292; 9780789023308
Subjects: Market segmentation -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.