Marketing plans
Subtitle: how to prepare them, how to use them
By: Malcolm McDonald.
Contributors: Institute of Marketing.
Edition: 4th ed.
Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series; Marketing series (London, England).
Publisher: Butterworth-Heinemann
Published: 1999
Place of publication: Oxford; Boston
Language: eng
Number of pages: 578
Subjects: Marketing -- Management.; Marketing -- Planning.
Notes: "Published in association with the Chartered Institute of Marketing."
Includes index.