Strategic marketing in practice 2006-2007
By: Ashok Ranchhod and Ebi Marandi
Contributors: Marandi, Ebi; Chartered Institute of Marketing
Series: CIM coursebook; CIM coursebook
Publisher: Butterworth-Heinemann
Published: 2006
Place of publication: Oxford
Language: eng
ISBN-13: 9780750680127
Subjects: Marketing; Study guides; Management; Examinations; Strategic planning
Notes: Includes bibliographical references and index.