Characteristics of optimal, simulated, spot TV advertising schedules
By: by Cornelis A. de Kluyver, Moshe M. Givon.
Contributors: Givon, Moshe M.
Series: Paper / Institute for research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 755; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 755.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1981
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 78
Subjects: Television advertising.
Notes: Bibliography: p. 21-22.
"February 1981."