Marketing planning in an industrial and international context
By: by M. H. B. McDonald
Series: Research papers in marketing and logistics ; Session 1978/1979 -- no. 23; Cranfield research papers in marketing & logistics -- Session 1978/1979, no. 23
Publisher: Cranfield Institute Press for the School of Management
Published: 1979
Place of publication: Cranfield, Eng
Language: eng
Number of pages: 137
Subjects: Marketing; Management; Export marketing
Notes: Bibliography: p. 132-137.