A film marketing action plan for film induced tourism destinations
Subtitle: using Yorkshire as a case study
By: Noëlle O'Connor, Sheila Flanagan, David Gilbert
Contributors: Flanagan, Sheila; Gilbert, David
Publisher: Lambert Academic Publishing
Published: 2010
Place of publication: Saarbrücken, Germany
Language: eng
Number of pages: 297
ISBN-13: 9783838320182
Subjects: Tourism; Film; Branding (Marketing); Motion pictures; Social aspects; Description and travel; Travel
Description: This research study examines the impact of film induced tourism and destination branding on locations featured in popular films and television series.
Notes: Includes bibliographical references.
Table of contents: title: Introduction; title: Literature review I, Destination branding; title: Literature review II, Film induced tourism; title: Research methodology; title: Survey results and detailed analysis of strategic conversations with tourism and film stakeholders in Yorkshire; title: The Film Marketing Action Plan (FMAP); title: Conclusion and recommendations.