Principles of Advertising and IMC (The Mcgraw-Hill/Irwin Series in Marketing)
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: January 23, 2004
Language: eng
Format: Hardcover
Number of pages: 800
ISBN-13: 9780072537741
Subjects: Marketing - General; Business & Economics / Advertising & Promotion; Business / Economics / Finance; Brand name products; Management; Marketing; Business/Economics