The facebook era
Subtitle: tapping online social networks to market, sell, and innovate
By: Clara Shih
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 2011
Place of publication: Upper Saddle River, NJ
Language: eng
ISBN-13: 9780137085125
Table of contents: title: The fourth revolution; title: The new social norms; title: How relationships and social capital are changing; title: Social networking across your organization; title: Sales in the facebook era; title: Customer service in the facebook era; title: Marketing in the facebook era; title: Innovation and collaboration in the facebook era; title: Recruiting in the facebook era; title: Step-by-step guide to social networking for business; title: How to : develop your facebook era plan and metrics; title: How to : build and manage relationships on the social web; title: How to : engage customers with facebook pages and twitter; title: How to : advertise and promote on the social web; title: Social networking strategy; title: Advice for small business; title: Advice for nonprofits, healthcare, education, and political campaigns; title: Corporate governance, strategy, and implementation; title: The future of social business.