Olympic marketing
By: Alain Ferrand, Jean-Loup Chappelet and Benoit Seguin Routledge
Contributors: Chappelet, J.-L. (Jean-Loup); Séguin, Benoit, 1966-
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 271
ISBN-13: 9780415587860; 9780415587877; 9780203132067
Subjects: Marketing; Management; Olympics; Sports