2002 Ama Educators' Proceedings
Subtitle: Enhancing Knowledge Developmemnt in Marketing (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
Contributors: William J. Kehoe (Editor); John H., Jr. Lindgren (Editor)
Publisher: Amer Marketing Assn
Published: August 2002
Language: eng
Format: Paperback
ISBN-13: 9780877573029
Subjects: Marketing - General; Business & Economics; Reference