New directions in utility marketing
Subtitle: selected papers from the fifteenth annual Public Utilities Marketing Seminar
By: presented by the Public Utilities Section and the Cincinnati Chapter of the American Marketing Association. Robert W. Brown, editor.
Contributors: Brown, Robert William, 1912- ed.; American Marketing Association. Public Utilities Section.; American Marketing Association. Cincinnati Chapter.
Series: Michigan business papers,; no. 53
Publisher: Bureau of Business Research, University of Michigan
Published: 1970
Place of publication: Ann Arbor
Language: eng
Number of pages: 79
Subjects: Public utilities -- United States -- Congresses.; Marketing -- Congresses.