Marking Enterprise
Subtitle: Business Success and Societal Embedding (INSEAD Business Press)
Contributors: Samantha Wauchope (Translator)
Publisher: Palgrave Macmillan
Published: December 12, 2006
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780230001879
Subjects: Business strategy; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - General; Strategic Planning; Business & Economics / Systems & Planning; Consumer Behavior - General; Customer Service; Consumer satisfaction; Customer relations; Social aspects