The Upside Down Guide to writing for the Press Write like a pro and get published
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740307023
Table of contents: title: Sisältö; title: The inverted pyramid; title: How do we define News?; title: The painful birth of a press release; title: Structuring a Press Release – The Six Ws; title: What can I put into a Press Release?; title: Getting the picture?; title: Journalists’ pet hates – and some ways to avoid them; title: PRINT versus DIGITAL – What price conventional Press Relations in the Twitter age?; title: Writing for the Web and other electronic media; title: LANGUAGE: Confusion reins: or should that be reigns?; title: Summing Up