Bild und Sprache in der Fernsehwerbung
Subtitle: eine empirische Untersuchung der Bereiche Auto und Kaffee
By: Horst Seyfarth.
Series: Marburger Studien zur Germanistik ;; Bd. 18
Publisher: Lit
Published: 1995
Place of publication: Münster
Language: ger
Number of pages: 364
Subjects: Television advertising -- Germany.; Advertising -- Automobiles -- Germany.; Coffee -- Marketing -- Germany.
Notes: Includes bibliographical references (p. [359]-364).
Originally presented as the author's thesis (doctoral)--Universität Marburg, 1994.