Successful Marketing to the 50+ Consumer
Subtitle: How to Capture One of the Biggest and Fastest-Growing Markets in America (The Essence of Management Series)
Edition: New Ed edition
Publisher: Prentice Hall Trade
Published: January 1990
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9780138602970
Subjects: United States; General; Business / Economics / Finance; Business/Economics; Business & Economics; Sales & marketing; Advertising; Marketing; Older consumers