Promotion: A behavioral view
By: [by] Harper W. Boyd, Jr. [and] Sidney J. Levy.
Contributors: Levy, Sidney J., 1921- joint author.
Series: Prentice-Hall foundations of marketing series
Publisher: Prentice-Hall
Published: 1967
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 115
Subjects: Advertising.; Sales promotion.; Communication.
Notes: Includes bibliographical references.