Vision in design
Subtitle: a guidebook for innovators
By: [authors], Paul Hekkert, Matthijs van Dijk ; [concept and design, Irma Boom and Julia Neller]
Contributors: Dijk, Matthijs van
Publisher: BIS Publishers
Published: 2011
Place of publication: Amsterdam
Language: eng
Number of pages: 335
ISBN-13: 9789063692056; 9789063693718
Subjects: Industrial design; Technological innovations; Design; Product design; New products
Other titles: ViP :
Notes: "This book is about the design approach ViP, Vision in Product design. ViP is the label of a method that first and foremost supports innovators of any kind to 'design' the vision -- the raison d'etre -- underlying their design"--Page 4 of cover.

Includes bibliographical references.
Table of contents: title: Preface: What is ViP about?; title: Introduction: The roots of ViP.; title: PART 1: WHY USE ViP? Example student concepts; title: Professional cases; title: Interview : thinking and feeling.; title: PART 2: HOW TO APPLY ViP. A ViP process in 11 sessions; title: An invitation to ViP; title: The ViP process; title: Interviews; title: Essays; title: The ViP process in practice : 10 (abridged) student cases.; title: PART 3: WHAT INSPIRED ViP? Essays; title: Discussion.