Marketing policy determination by a major firm in a capital goods industry
Subtitle: a case study of Bucyrus-Erie Company, 1880-1954
By: Kenneth Holston Myers, II.
Series: Companies and men.
Publisher: Arno Press
Published: 1976
Place of publication: New York
Language: eng
Number of pages: 510
Subjects: Bucyrus-Erie Company.; Machinery industry -- Case studies.
Notes: Bibliography: p. 508-510.
Reprint of the work originally presented as the author's thesis, Northwestern University.