Globalizing ideal beauty
Subtitle: advertising women and the internationalization of the J. Walter Thompson Advertising Agency
By: Denise H. Sutton.
Publisher: Palgrave Macmillan
Published: 2009
Place of publication: New York City
Language: eng
Number of pages: 210
ISBN-13: 9780230611740
Subjects: J. Walter Thompson Company -- Women's Editorial Department; Women in the advertising industry -- United States -- History; Women in advertising -- United States -- History; Beauty, Personal -- United States -- History; Advertising agencies -- United States -- History
Description: Globalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped.
Notes: Includes bibliographical references and index.
Table of contents: title: From suffrage to soap : Helen Lansdowne Resor and the women's editorial department; title: "Good looks supremacy" : advertising an American ideal beauty; title: Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study; title: Selling sex and science : Woodbury's facial soap case study; title: J. Walter Thompson's international expansion and the ideology of civilization; title: J. Walter Thompson's international advertisements : the universal appeal to beauty.