The mental world of brands
Subtitle: mind, memory, and brand success
By: Giep Franzen, Margot Bouwman ; with a foreword by Wendy Gordon.
Contributors: Bouwman, Margot.; World Advertising Research Centre.
Publisher: World Advertising Research Centre; NTC Publications
Published: 2001
Place of publication: Henley-on-Thames, Oxfordshire, U.K
Language: eng
Number of pages: 488
Subjects: Brand name products; Advertising -- Psychological aspects
Work titles: Mentale wereld van merken.
Notes: Includes bibliographical references (p. [439]-458) and index.

Translated from the Dutch.