Got Game
Subtitle: How the Gamer Generation Is Reshaping Business Forever
Publisher: Harvard Business School Press
Published: October 2004
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9781578519491
Subjects: Personnel & human resources management; Psychology; Business/Economics; Business & Economics; Business / Economics / Finance; Video games; Video gamers as businesspeople; Video & Electronic - General; Management - General; Economic aspects; Video gamers
First sentence: WE'VE SAID THERE IS a generation gap-a real cultural difference-between gamers and baby boomers.
Description: "Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business." "Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer specific strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential."--BOOK JACKET.