The relationship between advertising and promotion in brand strategy
By: by Roger A. Strang with contributions by Robert M. Prentice and Alden G. Clayton
Series: Report (Marketing Science Institute) -- no. 75-119
Publisher: Marketing Science Institute
Published: 1975
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 138
Subjects: Advertising; Sales promotion
Notes: Includes bibliographical references (p. 134-136).