Marketing
By: C. Shane Hunt, Arkansas State University, John E. Mello, Arkansas State University
Contributors: Mello, John E.
Published: 2015
Language: eng
Number of pages: 454
ISBN-13: 9780077861094; 9781259095603
Subjects: Marketing
Notes: Includes bibliographical references and indexes.
Table of contents: title: Marketing in the twenty-first century; title: Understanding your customer; title: Reaching your customer; title: Responding to your customer.