Introduction to Marketing
Subtitle: Marketing 101 Cases And Readings
Contributors: Barbra E. Kahn (Editor); Peter S. Fader (Editor)
Edition: 7TH edition
Publisher: Richard D Irwin
Published: May 30, 2004
Language: eng
Format: Paperback
Number of pages: 211
ISBN-13: 9780256899146
Subjects: Marketing - General; Business & Economics; Business/Economics