Successful technological integration for competitive advantage in retail settings
By: Eleonora Pantano, Middlesex University London, UK
Series: A volume in the advances in E-Business research (AEBR) book series
Publisher: Business Science Reference, An Imprint of IGI Global
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 405
ISBN-13: 9781466682979; 9781466682986
Subjects: Technological innovations; Management; Retail trade
Description: "This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--
Notes: Includes bibliographical references (pages 340-394) and index.