Authentic personal branding
Subtitle: a new blueprint for building and aligning a powerful leadership brand
By: Hubert K. Rampersad ; with foreword by Marshall Goldsmith and afterword by Dave Ulrich.
Publisher: Information Age Pub.
Published: 2009
Place of publication: Charlotte, NC
Language: eng
ISBN-13: 9781607520993; 9781607521006
Subjects: Branding (Marketing); Identity (Philosophical concept); Success in business; Success
Notes: Includes bibliographical references and index.
Table of contents: title: An authentic personal branding model; title: Define and formulate your personal ambition; title: Define and formulate your personal brand; title: Formulate your personal balanced scorecard; title: Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard; title: Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself; title: An authentic company branding model; title: Define and formulate the company ambition; title: Define and formulate the company brand; title: Formulate the company balanced scorecard; title: Implement and cultivate your company ambition, company brand, and company balanced scorecard; title: Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company.