Consumer behavior
Subtitle: contemporary research in action
By: [by] Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan.
Contributors: Mittelstaedt, Robert A., 1932- joint comp.; Venkatesan, M., 1936- joint comp.
Publisher: Houghton Mifflin
Published: 1970
Place of publication: Boston
Language: eng
Number of pages: 458
Subjects: Consumer behavior; Motivation research (Marketing)
Notes: Includes bibliographies.