Creativity in services marketing
Subtitle: what's new, what works, what's developing
By: edited by M. Venkatesan, Diane M. [sic] Schmalensee, Claudia Marshall.
Contributors: Venkatesan, M., 1936-; Schmalensee, Diane H.; Marshall, Claudia E.; American Marketing Association.; Services Marketing Conference (4th : 1985 : San Francisco, Calif.)
Series: Proceedings series / American Marketing Association
Publisher: American Marketing Association
Published: 1986
Place of publication: Chicago, IL
Language: eng
Number of pages: 175
Subjects: Service industries -- Marketing -- Congresses.
Notes: Includes bibliographies.
Papers presented at AMA's Services Marketing Conference held in San Francisco, September 8-11, 1985.