The marketing matrix
Subtitle: how the corporation gets its power and how we can reclaim it
By: Gerard Hastings
Publisher: Routledge
Published: 2012
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415678612; 9780415678629; 9780203099551
Subjects: Marketing; Consumer behavior; Consumption (Economics); Manipulative behavior
Notes: Includes bibliographical references and index.
Table of contents: title: Foreword: power and manipulation; title: Out of control; title: The soft power of corporate marketing; title: The customer always comes second; title: A tyranny of choice; title: Not exactly lying; title: Suffer the little children; title: Digital redemption?; title: A very mixed blessing; title: Marketing to power; title: Solutions; title: In search of solutions; title: Power to the people; title: Marketing as if people mattered.