MEDIAC
Subtitle: an on-line planning system
By: [by] Leonard M. Lodish [and] John D.C. Little.
Contributors: Little, John D. C.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- 346-68; Working paper (Sloan School of Management) -- 346-68.
Publisher: M.I.T.]
Published: 1968
Place of publication: [Cambridge
Language: eng
Number of pages: 11
Subjects: MEDIAC (Computer program); Advertising media planning -- Data processing.