Readings in marketing information systems
Subtitle: a new era in marketing research
By: [by] Samuel V. Smith, Richard H. Brien [and] James E. Stafford.
Contributors: Brien, Richard H., joint comp.; Stafford, James E., joint comp.
Publisher: Houghton Mifflin
Published: 1968
Place of publication: Boston
Language: eng
Number of pages: 399
Subjects: Marketing -- Management; Marketing research
Notes: Includes bibliographical references.