The economics of marketing and advertising
By: William D. Moriarty ; with a new introduction by Morgen Witzel
Series: Foundations of modern management -- v. 1
Publisher: Thoemmes Press; Kyokuto Shoten
Published: 2000
Place of publication: Bristol; Tokyo
Language: eng
Number of pages: 592
Subjects: Marketing; Advertising; Economics
Notes: Facsimile republication of 1923 Harper ed

Includes index