Advertising: Principles and practice 
Subtitle: instructor's resource manual / Lois J. Smith, Jennifer Jakobek ... [et al.]
Edition: 2nd ed edition
Publisher: Prentice Hall
Published: 1992
Language: eng
Format: Unknown Binding
Number of pages: 362
ISBN-13: 9780130162472
Subjects: Advertising; Handbooks, manuals, etc; Study and teaching (Higher)