Consumerism
Subtitle: new challenges for marketing : selected papers from the Conference on Consumerism of the American Marketing Association held in Baton Rouge, Louisiana, March, 1976
By: edited by Norman Kangun, Lee Richardson
Contributors: Kangun, Norman; Richardson, Lee, 1940-; American Marketing Association
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 214
Subjects: Consumer protection -- United States -- Congresses; Marketing -- Social aspects -- United States -- Congresses
Notes: Includes index