The Moral Dimension of Marketing
Subtitle: Essays on Business Ethics
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: July 1, 2002
Language: eng
Format: Paperback
Number of pages: 212
ISBN-13: 9780877573005
Subjects: Business Ethics; Sales & marketing; Moral and ethical aspects; Business/Economics; Business & Economics; Business / Economics / Finance; Textbooks; Philosophy; Marketing - General; Business & Economics / Marketing / General; Marketing; Social aspects
First sentence: What a strange and difficult problem we face in talking or writing about the subject of morality in marketing or business ethics.