Visual marketing
Subtitle: from attention to action
By: Michel Wedel, Rik Pieters [editors].
Contributors: Wedel, Michel.; Pieters, Rik.
Series: Marketing and consumer psychology series
Publisher: Lawrence Erlbaum Associates, Taylor & Francis Group
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780805862928
Subjects: Advertising -- Psychological aspects; Visual perception
Table of contents: title: Introduction to visual marketing / Michel Wedel and Rik Pieters; title: Visual attention and perception; title: Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano; title: The informativeness of eye-movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel; title: The effect of selecting and ignoring on liking / Nader T. Tavassoli; title: Visual cognition; title: Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie; title: Geometry in the market place / Eric Greenleaf and Priya Raghubir; title: Are visual perception biases hard-wired? / Priya Raghubir; title: Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna; title: Action and choice; title: Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu; title: Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young; title: Images and preference: a feeling-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song; title: Epilogue; title: Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski.