The survey research handbook
By: Pamela L. Alreck, Robert B. Settle
Contributors: Settle, Robert B
Edition: 3rd ed
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 463
Description: This book is conceived and written to appeal to the common business reader, not the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.
Notes: Includes index