Sales promotion and modern merchandising
By: [by] John F. Luick [and] William Lee Ziegler.
Contributors: Ziegler, William Lee, joint author.
Series: Perspectives in marketing series
Publisher: McGraw-Hill
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 134
Subjects: Sales promotion; Merchandising
Notes: Includes bibliographies.