Product knowledge in an interdisciplinary context
Subtitle: analysing product meanings among the member roles of the marketing channel
Series: Acta Wasaensia -- no 75 -- Business administration -- 30 -- Marketing; Acta Wasaensia -- no 75; Acta Wasaensia -- no. 30; Acta Wasaensia
Publisher: Universitas Wasaensis
Published: 2000
Place of publication: Vaasa
Language: eng