Broadcast advertising
Subtitle: a comprehensive working textbook
By: Sherilyn K. Zeigler, Herbert H. Howard.
Contributors: Howard, Herbert H., joint author.
Series: Grid series in advertising and journalism
Publisher: Grid
Published: 1978
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 341
Subjects: Broadcast advertising -- United States.
Notes: Includes bibliographies and index.