Global UX
Subtitle: design and research in a connected world
By: Whitney Quesenbery and Daniel Szuc
Contributors: Szuc, Daniel
Publisher: Morgan Kaufmann
Published: 2012
Place of publication: Waltham, MA
Language: eng
Number of pages: 238
ISBN-13: 9780123785916
Subjects: Cross-cultural studies; Product design; New products; Consumers; Marketing; Research
Notes: Includes index.
Table of contents: title: The start of the journey; title: It's a new world; title: Culture and UX; title: Building your cultural awareness; title: Global companies and global strategy; title: Effective global teams; title: Research in the field; title: Bringing it home; title: Design for a global audience; title: Delivering value.