A history of comparative advertising in the United States
By: Fred K. Beard with commentary by Paul Martin Lester
Contributors: Lester, Paul Martin; Association for Education in Journalism and Mass Communication
Series: Journalism & communication monographs -- v. 15, no. 3 (Fall 2013); Journalism & communication monographs -- v. 15, no. 3.
Publisher: Association for Education in Journalism and Mass Communication
Published: 2013
Place of publication: Columbia, SC
Language: eng
Number of pages: 216
Subjects: Comparative advertising
Notes: Notes: p. 200-216.