Broadcast/cable programming
Subtitle: strategies and practices
By: Susan Tyler Eastman.
Edition: 4th ed.
Publisher: Wadsworth Pub. Co.
Published: 1993
Place of publication: Belmont, Calif
Language: eng
Number of pages: 588
Subjects: Television programs -- Planning.; Radio programs -- Planning.; Cable television -- Planning.
Notes: Includes bibliographical references (p. 559-567) and indexes.