The Complete Independent Movie Marketing Handbook
Publisher: Michael Wiese Productions; Wiese Productions, Michael
Published: May 25, 2003
Language: eng
Format: Paperback
Number of pages: 361
ISBN-13: 9780941188760
Subjects: Cinema industry; Distribution & warehousing management; Sales & marketing; Video recordings; Motion Picture Industry; Marketing; Business & Economics; Performing Arts; Technology & Industrial Arts; Telecommunications; Cinema/Film: Book; Motion pictures; Film & Video - General; Independent filmmakers; Performing Arts / Film / General; Performing Arts/Film & Video - General; Technology / Telecommunications; Marketing - General; Handbooks, manuals, etc
First sentence: Promotion, and the role of a film promoter, is one of the oldest activities associated with the entertainment industry.