Cause for success
Subtitle: 10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge
By: Christine Arena.
Publisher: New World Library
Published: 2004
Place of publication: Novato, Calif
Language: eng
Number of pages: 195
Subjects: Social responsibility of business -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references (p. 177-184) and index.
Table of contents: title: The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart; title: Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP); title: Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farms); title: Co-operating : how top brands thrive by integrating cause partnerships (Avon, Timberland); title: Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop); title: Need cycling : how industry leaders profit by serving the world's poor (The Grameen Bank, Hewlett-Packard); title: Why corporate evolution is mandatory and what you can do.