Dynamic product repositioning in differentiated product markets
Subtitle: the case of format switching in the commercial radio industry
By: Andrew Sweeting
Contributors: National Bureau of Economic Research
Series: NBER working paper series -- working paper 13522; Working paper series (National Bureau of Economic Research : Online) -- working paper no. 13522.
Publisher: National Bureau of Economic Research
Published: 2007
Place of publication: Cambridge, MA
Language: eng
Format: [electronic resource] :
Description: "The ability of firms to reposition their products can determine the effects of demand shocks, mergers and policy interventions in differentiated product markets.  This paper estimates a dynamic oligopoly model to measure repositioning costs in the commercial radio industry.  Based on a set of markets where industry revenues were around $88 billion, I find that stations may have spent as much as $6 billion on repositioning.  However, repositioning costs are not large enough to prevent radio markets adapting quite quickly to demand shocks"--National Bureau of Economic Research web site.
Notes: Title from PDF file as viewed on 11/15/2007.

Includes bibliographical references.

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