Sheḳiʻat ha-pirsum ṿa-ʻaliyat yaḥase ha-tsibur
By: Al Ris ṿe-Lorah Ris ; me-Anglit Esti Ṿakhṭel
Contributors: Ries, Laura; Ṿakhṭel, Ester
Publisher: Maṭar
Published: 2004
Place of publication: Tel Aviv
Language: heb
Number of pages: 268
Subjects: Advertising; Brand name products; Public relations
Work titles: Fall of advertising and the rise of PR