Das Informationsverhalten der Konsumenten
Subtitle: zur Nutzung und Wirkung von Warentestinformationen
By: Klaus Tölle.
Series: Campus Forschung ;; Bd. 358
Publisher: Campus
Published: 1983
Place of publication: Frankfurt; New York
Language: ger
Number of pages: 362
Subjects: Consumers.; Commercial products -- Testing.; Consumers -- Germany (West); Commercial products -- Germany (West) -- Testing.
Notes: Bibliography: p. 327-362.
Originally presented as the author's thesis (doctoral)--Johann Wolfgang Goethe-Universität in Frankfurt am Main.