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Subtitle: business and society in the new social landscape
By: James Rubin and Barie Carmichael
Contributors: Carmichael, Barie, author
Publisher: Columbia University Press
Published: 2018
Language: eng
Number of pages: 254
ISBN-13: 9780231178242
Subjects: Industries; Social aspects; Organizational change
Notes: Includes bibliographical references (pages 213-233) and index.
Table of contents: title: The business trust-expectations gap; title: Closing the gap in the new social landscape; title: Inherent negatives : managing risk and reputation; title: Corporate character; title: The new corporate branding; title: Reputation lost and found; title: Resetting the sweet spot.