Social responsibility in marketing
Subtitle: a proactive and profitable marketing management strategy
By: A. Coskun Samli.
Publisher: Quorum Books
Published: 1992
Place of publication: Westport, Conn
Language: eng
Number of pages: 198
Subjects: Marketing -- Management; Marketing -- Social aspects; Green marketing -- Management; Social responsibility of business
Notes: Includes bibliographical references (p. [187]-194) and index.