Contracting for "retention" and "conquest" facilitating information
By: by G. Iyer and D. Soberman.
Contributors: Soberman, David A.; INSEAD.
Series: Working papers / INSEAD -- 98/40/MKT; Working papers -- 98/40/MKT.
Publisher: INSEAD
Published: 1998
Place of publication: Fontainebleau
Language: eng