Gunn sights
Subtitle: taking aim on selling in the high stakes industry of international aerospace
By: Tom Gunn.
Publisher: Naval Institute Press
Published: 2008
Place of publication: Annapolis, MD
Language: eng
ISBN-13: 9781591143468
Subjects: Aerospace industries; Aircraft industry; Marketing
Notes: Includes index.
Table of contents: title: The business of aerospace; title: People; title: The business of selling; title: Selected case studies; title: The process.