The brand gym
Subtitle: a practical workout for boosting brand and business
By: David Taylor and David Nichols
Contributors: Nichols, David, 1967-
Edition: 2nd ed.
Publisher: Wiley
Published: 2010
Place of publication: Hoboken
Language: eng
ISBN-13: 9780470686195
Description: "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
Notes: Includes bibliographical references and index.