How to makeyour advertising twice as effective at half the cost
By: Herschell Gordon Lewis.
Edition: (New ed).
Publisher: Bonus Books; Gazelle Book Services (distributor)
Published: 1990
Place of publication: Chicago, Ill; Lancaster
Language: eng
Number of pages: 273
Subjects: Advertising -- Handbooks, manuals, etc.
Notes: Previous ed.: 1986.

Includes index.