The Focus Group
Subtitle: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Edition: 1 edition
Publisher: McGraw-Hill
Published: July 1, 1996
Language: eng
Format: Hardcover
Number of pages: 325
ISBN-13: 9781557385307
Subjects: Market research; Social sciences; Marketing - Research; Marketing Research; Business & Economics; Business / Economics / Finance; Social groups; Business/Economics; Research; Advertising & Promotion; Business & Economics / Marketing / General; Marketing - General; Focused group interviewing; Methodology