What can one newspaper ad do?
Subtitle: An experimental field study of newspaper advertising communication and sales results.
By: Prepared for the Newsprint Information Committee. Field experiment controlled and executed by Opinion Research Corporation, Princeton, N. J. Study conducted in consultation with the Advertising Research Foundation.
Contributors: Newsprint Information Committee.; Opinion Research Corporation (U.S.); Advertising Research Foundation.
Published: 1969
Place of publication: New York
Language: eng
Number of pages: 249
Subjects: Advertising, Newspaper.