Super Searchers on Madison Avenue
Subtitle: Top Advertising and Marketing Professionals Share Their Online Research Strategies (Super Searchers series)
Contributors: managing director, Ogilvy & Mather, Linda Garrison (Foreword); Reva Basch (Editor)
Publisher: Information Today, Inc.
Published: March 3, 2003
Language: eng
Format: Paperback
Number of pages: 220
ISBN-13: 9780910965637
Subjects: Automation of library & information processes; Internet; Marketing; Computer Books: Internet General; Advertising; Online Searching; Marketing - Research; Business & Economics; Business / Economics / Finance; Internet searching; Information Storage & Retrieval; Computer network resources; Advertising & Promotion; Business & Economics / Marketing / General; Marketing research; Marketing - General; Databases