Blue ocean shift
By: W. Chan Kim, Renée Mauborgne
Contributors: Mauborgne, Renée, author; Steiner, Christian (Narrator), narrator
Edition: Unabridged.
Publisher: Hachette Books
Published: 2017
Language: eng
Format: [sound recording] /
Number of pages: 10
ISBN-13: 9781478940784
Subjects: Market segmentation; New products
Description: The essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
Notes: Title from label.

Compact discs.

Includes PDF of supplemental materials.

Read by Christian Steiner.