Cases in marketing strategy
Subtitle: a book of case studies about strategy in marketing...
By: sponsored by Institute of Marketing; written by... Gordon S.C.Wills [et al]; edited by Martin van Mesdag with a foreword by J.F.Briggs.
Contributors: Wills, Gordon.; Van Mesdag, Martin.; Institute of Marketing.
Publisher: MCB Books
Published: 1977
Place of publication: Bradford
Language: eng
Number of pages: 105