Brand development & consumer products
Subtitle: key advertising, trademark and business planning issues
By: Mark E. Young, chair ... [et al.].
Contributors: Young, Mark E.; Massachusetts Continuing Legal Education, Inc. (1982- )
Publisher: MCLE
Published: 1996
Place of publication: Boston, MA
Language: eng
Number of pages: 204
Subjects: Brand name products -- United States.; Brand name products -- Massachusetts.; Advertising laws -- United States.; Advertising laws -- Massachusetts.
Notes: "No. 97-13.03".