On the development of decision support systems as a marketing problem
By: [by] Charles B. Stabell.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- 708-74; Working paper (Sloan School of Management) -- 708-74.
Publisher: M.I.T.]
Published: 1974
Place of publication: [Cambridge
Language: eng
Subjects: Marketing research.; Information storage and retrieval systems -- Marketing.