Best practices in international marketing
By: [edited by] Ilkka A. Ronkainen, Michael R. Czinkota.
Contributors: Ronkainen, Ilkka A.; Czinkota, Michael R.
Series: The Harcourt College Publishers series in marketing
Publisher: Harcourt College Publishers
Published: 2002
Place of publication: Fort Worth
Language: eng
Number of pages: 393
Subjects: Export marketing.
Other titles: International marketing.
Notes: Includes bibliographical references and index.