Services Marketing and Management
Edition: 1st edition
Publisher: Sage Publications Ltd; Sage Publications
Published: June 2, 2003
Language: eng
Format: Paperback
Number of pages: 216
ISBN-13: 9780761941583
Subjects: Sales & marketing management; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Advertising & Promotion; Management - General; Business & Economics / Management; Management; Service industries
First sentence: Services are all around us - as consumers we use services every day.