Métodos y procedimientos de investigación de mercados
By: Mauricio Lerner, Luis Echegaray.
Contributors: Echegaray, Luis, 1942-
Edition: 1. ed.
Series: Biblioteca universitaria ;; 24.; Mercadotecnia; Biblioteca universitaria (Lima, Peru) ;; 24.; Biblioteca universitaria (Lima, Peru).
Publisher: Universidad del Pacifico
Published: 1994
Place of publication: Lima, Perú
Language: spa
Number of pages: 397
Subjects: Marketing research.
Notes: Includes bibliographical references (p. 395-397).