The spot
Subtitle: the rise of political advertising on television
By: Edwin Diamond and Stephen Bates.
Contributors: Bates, Stephen, 1958-
Edition: 3rd ed.
Publisher: MIT Press
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 418
Subjects: Advertising, Political -- United States; Television advertising -- United States
Notes: Includes bibliographical references (p. [399]-408) and index.