Selling online
Subtitle: how to become a successful e-commerce merchant
By: Jim Carroll & Rick Broadhead.
Contributors: Broadhead, Rick.
Publisher: Dearborn Trade
Published: 2001
Place of publication: Chicago
Language: eng
Number of pages: 576
Subjects: Electronic commerce
Notes: Includes index.
Table of contents: title: Thinking strategically and realistically about selling online; title: Options for building an online store; title: Tips for building an effective online store; title: Merchant accounts and online payment processing; title: Online security issues and credit card fraud; title: Marketing strategies for your online store; title: Building customer loyalty in your online store; title: 101 tips from online merchants in the United States; title: Can you do it?