About face
Subtitle: the secrets of emotionally effective advertising
By: Dan Hill
Publisher: Kogan Page Limited
Published: 2010
Place of publication: Philadelphia
Language: eng
Number of pages: 196
ISBN-13: 9780749457570; 9780749459239
Description: "[Book title] shows how 21st-century advertising can realize success by being "on-emotion". Using data from eyetracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why."--Book jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: Get physical; title: Keep it simple; title: Keep it close to home; title: Focus on faces; title: Make it memorable; title: Relevancy drives connection; title: Always sell hope; title: Don't lead with price; title: Mirror the target market's values; title: Believability sticks.