Global branding
Subtitle: June 20-21, 2000, Hotel Palace, Milan, Italy
By: prepared by Pedro Sousa
Contributors: Sousa, Pedro; Marketing Science Institute
Series: Report -- no. 00-114; Report (Marketing Science Institute) -- no. 00-114
Publisher: Marketing Science Institute
Published: 2000
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Subjects: Branding (Marketing) -- Congresses; Marketing -- Cross-cultural studies -- Congresses; Consumer behavior -- Cross-cultural studies -- Congresses; Competition, International -- Congresses
Genres: Congresses
Notes: "Conference summary."

Conference sponsored by the Marketing Science Institute
Table of contents: title: Jean-Noel Kapferer; title: Jean-Noel Kapferer -- Klaus Morwind and Hans-Willi Schroiff; title: Jean-Noel Kapferer -- Klaus Morwind and Hans-Willi Schroiff -- Rajeev Batra; title: Jean-Noel Kapferer -- Klaus Morwind and Hans-Willi Schroiff -- Rajeev Batra -- Philip S. Dykewicz; title: Jean-Noel Kapferer -- Klaus Morwind and Hans-Willi Schroiff -- Rajeev Batra -- Philip S. Dykewicz -- Jordi Garolera; title: Jean-Noel Kapferer -- Klaus Morwind and Hans-Willi Schroiff -- Rajeev Batra -- Philip S. Dykewicz -- Jordi Garolera -- Rohit Deshpandé; title: Jean-Noel Kapferer -- Klaus Morwind and Hans-Willi Schroiff -- Rajeev Batra -- Philip S. Dykewicz -- Jordi Garolera -- Rohit Deshpandé -- Lars Göran Johansson; title: Jean-Noel Kapferer -- Klaus Morwind and Hans-Willi Schroiff -- Rajeev Batra -- Philip S. Dykewicz -- Jordi Garolera -- Rohit Deshpandé -- Lars Göran Johansson -- Gabriel J. Biehal and Daniel A. Sheinin; title: Jean-Noel Kapferer-- Klaus Morwind and Hans-Willi Schroiff-- Rajeev Batra-- Philip S. Dykewicz-- Jordi Garolera-- Rohit Deshpandé-- Lars Göran Johansson-- Gabriel J. Biehal and Daniel A. Sheinin-- Jim Alleborn abd Steve Thompson