AdValue
Subtitle: twenty ways advertising works for business
By: edited by Leslie Butterfield
Contributors: Butterfield, Leslie, 1952-; Institute of Practitioners in Advertising
Publisher: Butterworth-Heinemann
Published: 2003
Place of publication: Oxford; Boston
Language: eng
Number of pages: 224
Subjects: Advertising -- Brand name products; Brand name products
Other titles: Ad value
Notes: "Published in association with the Institute of Practitioners in Advertising."

Includes bibliographical references and index