Predicting and changing behavior
Subtitle: the reasoned action approach
By: Martin Fishbein and Icek Ajzen.
Contributors: Ajzen, Icek.
Publisher: Psychology Press
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 518
ISBN-13: 9780805859249
Subjects: Behavior modification; Expectation (Psychology); Human behavior
Description: This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions."--Back cover.
Notes: Includes bibliographical references and index.