The effects of mass media.
By: Foreword by Paul F. Lazarsfeld.
Contributors: Social Science Research Council (U.S.). Public Library Inquiry.
Publisher: Columbia University, Bureau of Applied Social Research
Published: 1949
Place of publication: New York
Language: eng
Number of pages: 192
Subjects: Communication
Notes: "A report to the director of the Public Library Inquiry."
Table of contents: value: Introduction.-  Memorandum 1: The impact of mass media upon public taste.-  Memorandum 2: The comparative effects of various mass media..-  Memorandum 3: The functions and effects of escapistic communication.-  Memorandum 4: Mass media and persuasion.-  Bibliography: 9 leaves at end.