Fashion marketing & theory
By: Gianpaolo Vignali & Claudio Vignali
Contributors: Vignali, Claudio
Edition: 1st ed.
Publisher: Access Press UK
Published: 2009
Place of publication: Lancashire, U.K
Language: eng
Number of pages: 195
ISBN-13: 9780956247117; 9781909201057
Subjects: Fashion merchandising
Other titles: Fashion marketing and theory
Description: The basic task of marketing in the fashion industry is to connect the production and consumption of clothes in the way that the suppliers achieve positive business results and get customers' satisfaction in the consumption of these products. The book begins with a section on the clothing market and a section on consumer behaviour, followed by a section of cases regarding fashion clothes retailers. The aim was to consider the main points of each case and to determine if they are where they wanted to be. As the UK clothing economy is in growth, the UK has an attractive clothing market for retailers. The fashion industry is continuing to grow at an enormous rate, while the large retailers are leading the way for the ever-changing styles and trends. Therefore, we believe that many who read this book will find a lot of useful information on the fashion market in the UK, many fashion clothing retailers and methods of solving their future problems.
Notes: Includes bibliographical references.