Fordlandia
Subtitle: the rise and fall of Henry Ford's forgotten jungle city
By: Greg Grandin.
Edition: 1st ed.
Publisher: Metropolitan Books
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780805082364
Subjects: Ford, Henry, -- 1863-1947 -- Political and social views.; Ford Motor Company -- Influence -- History -- 20th century.; Planned communities -- Brazil -- History -- 20th century.; Rubber plantations -- Brazil -- Fordlándia -- History -- 20th century.; Fordlândia (Brazil) -- History.; Brazil -- Civilization -- American influences -- History -- 20th century.
First sentence: January 9, 1928:  Henry Ford was in a spirited mood as he toured the Ford Industrial Exhibit with his son, Edsel, and his aging friend Thomas Edison, feigning fright at the flash of news cameras as a circle of police officers held back admirers and reporters.
Description: In response to Britian's attempt to establish a rubber cartel, Henry Ford started Fordlandia, a rubber plantation in the Brazilian rain forest.  Rain-forest biology made running a rubber plantation difficult; Ford's ideas about expertise, labor relations, and culture made it effectively impossible; changing economic and political circumstances eventually made the rubber plantation impractical.
Notes: Includes bibliographical references and index.
Table of contents: label: Introduction
title: Nothing is Wrong with Anything
pagenum: 1; label: I
title: Many Things Otherwise Inexplicable; label: 1
title: Under an American Flag
pagenum: 21; label: 2
title: The Cow Must Go
pagenum: 33; label: 3
title: Absolute Americanisms
pagenum: 43; label: 4
title: That's Where We Sure Can Get Gold
pagenum: 55; label: 5
title: Fordville
pagenum: 77; label: 6
title: They Will All Die
pagenum: 86; label: 7
title: Everything Jake
pagenum: 97; label: 8
title: When Ford Comes
pagenum: 108; label: II
title: Lord Ford; label: 9
title: Two Rivers
pagenum: 123; label: 10
title: Smoke and Ash
pagenum: 134; label: 11
title: Prophesied Subjection
pagenum: 147; label: 12
title: The Ford Way of Thinking
pagenum: 165; label: 13
title: What Would You Give for a Good Job?
pagenum: 180; label: 14
title: Let's Wander Out Yonder
pagenum: 202; label: 15
title: Kill All the Americans
pagenum: 220; label: III
title: Rubber Rouge; label: 16
title: American Pastoral
pagenum: 239; label: 17
title: Good Lines, Straight and True
pagenum: 264; label: 18
title: Mountains of the Moon
pagenum: 276; label: 19
title: Only God Can Grow a Tree
pagenum: 294; label: 20
title: Standard Practices
pagenum: 305; label: 21
title: Bonfire of the Catepillars
pagenum: 316; label: 22
title: Fallen Empire of Rubber
pagenum: 333; label: 23
title: Tomorrow Land
pagenum: 343; label: Epilogue
title: Still Waiting for Henry Ford
pagenum: 353; title: Notes
pagenum: 373; title: Illustration Credits
pagenum: 399; title: Acknowledgements
pagenum: 401; title: Index
pagenum: 403