NEO Power
Subtitle: How the New Economic Order Is Changing the Way We Live, Work, and Play
Publisher: Scribe Publications Pty Ltd.
Published: October 1, 2006
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9781921215025
Subjects: Consumer Behavior - General; Sociology - General; Business & Economics / Consumer Behavior; Business & Economics; Sociology; 2001-; Australia; Consumer behavior; Consumption (Economics); Generation Y; Business/Economics
Description: The authors spent five years surveying hundreds of thousands of people and examined more than 2000 social characteristics. They identified a new economic order, or NEO, who are charting a new course and reinventing the world.