The marketing plan
By: William A. Cohen
Edition: 4th ed
Publisher: Wiley
Published: 2005
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 348
Subjects: Marketing -- Management
Description: This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planning and presents step-by-step procedures to create and implement a professional plan. All materials presented are reinforced by lively case studies, and marketing plan forms that guide students and professionals in the development of their plans.
Notes: Includes bibliographical references and index