Managing the China challenge
Subtitle: how to achieve corporate success in the People's Republic
By: Kenneth Lieberthal
Publisher: Brookings Institution Press
Published: 2011
Place of publication: Washington, D.C
Language: eng
Number of pages: 149
ISBN-13: 9780815722045
Subjects: International business enterprises; Commercial policy; Business planning; Economic policy
Description: "Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--
Notes: Includes bibliographical references (p. 133-141) and index.
Table of contents: title: Where China wants to go; title: Growth drivers and constraints; title: The operating environment; title: Necessary changes in MNC strategy; title: Managing risks; title: Looking to the future.