Winning elections and influencing politicians for library funding
By: Patrick "PC" Sweeney and John Chrastka ; foreword by Rebekkah Smith Aldrich
Contributors: Chrastka, John, author; Smith Aldrich, Rebekkah, writer of foreword
Published: 2017
Language: eng
Number of pages: 272
ISBN-13: 9780838915561
Subjects: Political campaigns; Library fund raising; Library finance; Libraries and community; Communication in politics
Description: Funding for libraries cannot be left to chance. Librarians, library trustees and Friends groups must be willing to play the game, focusing on strategies that include educating the community and motivating people to come out and vote to support library issues at the polls. This book will give you the tools you need to think through all the angles and win the elections.
Notes: Includes bibliographical references and index.

Text in English.
Table of contents: title: Getting started; title: Surfacing; title: Schmoozing and networking; title: Early work and political landscape memo; title: Power mapping; title: Building your vote yes committee; title: Committee roles and responsibilities; title: Getting on the ballot; title: Campaign budget; title: Fundraising; title: Volunteers; title: Theme and message; title: Responding to opposition; title: Earned media; title: Paid media; title: Voter data; title: Polling; title: Website and digital platforms; title: Canvassing and phonebanking; title: Campaign events; title: Email; title: Facebook.