Evaluating failure in the innovation process
Subtitle: the politics of new product development
By: Gary Stevens & Oswald Jones.
Contributors: Jones, Oswald.; Aston University. Aston Business School.
Series: Research paper / Research Institute, Aston Business School, Aston University -- no.9812; Research paper series (Research Institute, Aston University, Aston Business School) -- no.9812.
Publisher: Aston Business School, Aston University
Published: 1998
Place of publication: Birmingham
Language: eng