Events as a strategic marketing tool
By: Dorothé Gerritsen and Ronald van Olderen ; with the cooperation of Moniek Hover, Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven
Contributors: Olderen, Ronald van
Series: CABI tourism texts
Publisher: CABI
Published: 2014
Place of publication: Wallingford, Oxfordshire, UK
Language: eng
Number of pages: 285
ISBN-13: 9781780642611
Subjects: Strategic planning; Marketing; Special events; Management
Work titles: Event als strategisch marketinginstrument
Notes: Translation of: Het event als strategisch marketinginstrument. Bussum : Coutinho, 2011.

Includes bibliographical references (pages 269-277) and index.