Fostering creativity
Subtitle: a diagnostic approach for higher education and organizations
By: Arthur Cropley and David Cropley.
Contributors: Cropley, David.
Series: Perspectives on creativity research
Publisher: Hampton Press
Published: 2009
Place of publication: Cresskill, NJ
Language: eng
Number of pages: 305
ISBN-13: 9781572738881; 9781572738898
Subjects: College teaching; Creative thinking; Creative teaching; Creative ability in business; Universities and colleges -- Aims and objectives; Universities and colleges -- Administration
Description: "Innovation is universally recognized as a key components of first world economies that is vital for continued prosperity. Innovation is driven by the generation of effective noveltyin other words, creativity. However, both in higher education and also in business and industry, insufficient effort is being made to encourage and develop creativity, with negative consequences for innovation. This is partly due to inadequate understanding of what creativity is and how it can be fostered. This book draws on complementary views of creativity and innovationas a business process and as a social-psychological modelto create a more detailed and more highly differentiated model which is capable of serving as a practical foundation for diagnosing, analyzing, optimizing and fostering creativity and innovation in a variety of organizational settings. It is built around a large number of case studies and down-to-earth examples, and offers many concrete suggestions for fostering what the authors call functional creativity."--Publisher's website.
Notes: Includes bibliographical references and index.
Table of contents: title: The need for creativity in education and business; title: Creativity of products; title: Novelty-generating thinking; title: Conventional thinking and creativity; title: Intrapersonal factors in creativity; title: Creativity and the social environment; title: The institutional environment and creativity; title: Diagnosing creativity of products and people; title: Techniques, packages, and programs for fostering creativity; title: A case study of creative instruction in higher education; title: Assessment and creativity: a problem-solving approach.