Cases for analysis in marketing
By: W. Wayne Talarzyk.
Contributors: Boone, Louis E.; Boone, Louis E.
Series: Dryden Press publications in marketing
Publisher: Dryden Press
Published: 1977
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 300
Subjects: Marketing -- Case studies.
Notes: "Designed to accompany either Contemporary marketing, second edition, or Foundations of marketing, both by Louis E. Bonne and David L. Kurtz."