Media-Lexikon Schweiz
By: Wolfgang J. Koschnick.
Contributors: Koschnick, Wolfgang J., 1942-
Publisher: K.G. Saur
Published: 1995
Place of publication: München; New Providence
Language: ger
Number of pages: 760
Subjects: Mass media -- Dictionaries -- German.; Mass media -- Switzerland -- Dictionaries.
Notes: This vol. with the complementary vols. "Media-Lexikon Österreich" and "Standard-Lexikon für Mediaplanung und Mediaforschung in Deutschland" (2 v.) together constitute a new, rev. and enl. ed. of: Standard-Lexikon für Mediaplanung und Mediaforschung. 1988.