Maxwell Sackheim's billion dollar marketing concepts and applications
Subtitle: the man who revolutionized 20th century direct response advertising
By: compiled by Jerry Major Buchanan and David A. Reecher.
Contributors: Buchanan, Jerry Major.; Reecher, David A.
Publisher: Towers Club USA Press
Published: 1995
Place of publication: Vancouver, Wash
Language: eng
Number of pages: 225
Subjects: Direct marketing.; Advertising, Direct-mail.; Mail-order business.
Other titles: Billion dollar marketing
Notes: Includes index.