Marketing theory
Subtitle: foundations, controversy, strategy, resource-advantage theory
By: by Shelby D. Hunt.
Publisher: M.E. Sharpe; Routledge
Published: 2010
Place of publication: Armonk, NY
Language: eng
Number of pages: 464
ISBN-13: 9780765623638
Subjects: Marketing; Marketing research
Notes: Includes bibliographical references and index.
Table of contents: title: On the marketing discipline; title: On the morphology of explanation; title: Explanation : issues and aspects; title: On the morphology of scientific laws; title: Scientific laws : issues and aspects; title: On the morphology of theory; title: Theory : issues and aspects; title: On scientific realism and marketing research; title: On science/nonscience, qualitative methods, and marketing research; title: On truth and marketing research.