ha-Mitug ha-moderni
Subtitle: gishot shiṿuḳiyot be-nihul mutagim
By: Ram Hershṭain
Publisher: Globus ha-sifriyah
Published: 2004
Place of publication: Rishon le-Tsiyon
Language: heb
Number of pages: 460
Subjects: Product management; New products; Management; Marketing; Industrial management
Other titles: Modern branding
Notes: Abstract also in English.