Die Marke Feibra
Subtitle: vom Zettelverteiler zum Prospektmanagement
By: Helmut Spreitzer, Herbert Kotzab ; Herausgeber: Hans Bogensperger
Publisher: Echo
Published: 2005
Place of publication: Wien
Language: ger
Number of pages: 153
Subjects: Feibra (Trademark); Brand name products
Notes: Includes bibliographical references (p. 128-132)