Konkurrenzforschung als Erfolgspotential im strategischen Marketing
By: von August Joas.
Series: Schwerpunkt Marketing ;; Bd. 29
Publisher: FGM-Verlag
Published: 1990
Place of publication: Augsburg
Language: ger
Number of pages: 229
Subjects: Marketing -- Management.; Strategic planning.; Competition.
Notes: Includes bibliographical references (p. xiv-xliv).