A different game
Subtitle: really new products, evolving markets, and responsive organizations
By: prepared by Page Moreau
Contributors: Marketing Science Institute
Series: Report -- no. 97-118; Report (Marketing Science Institute) -- no. 97-118
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Subjects: New products; Marketing; Congresses
Notes: "Le Meridien Hotel, Boston, Massachusetts, May 5-6, 1997."

"Conference summary."

Summaries of presentations at a conference devoted to "really new products."