Business Television als Instrument der Aussendienstkommunikation
By: Frank Hoffmann.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft -- Bd. 2835 = -- Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise -- v. 2835 = -- European university studies. Series V, Economics and management -- v. 2835; Europäische Hochschulschriften -- Bd. 2835.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 2002
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 280
Notes: Originally presented as the author's thesis (doctoral)--Katholische Universität Eichstätt, 2001.

Includes bibliographical references (p. 255-280).