The 30 second seduction
Subtitle: a Consumer Reports special on television advertising
By: [released by] Films Incorporated ; [presented by] Home Box Office ; producer, Allan A. Goldstein ; writer, Susan Kim ; produced by Consumers Union of United States, Inc. in association with Tuscany Productions, Inc.
Contributors: Films Incorporated.; Home Box Office (Firm); Consumers Union of United States.; Tuscany Productions.
Publisher: Films Inc.
Place of publication: Wilmette, Ill
Format: Videorecording
Number of pages: 28
Subjects: Television advertising  -- United States.; Advertising  -- United States  -- Psychological aspects.; Video recordings for the hearing impaired
Other titles: 30-second seduction.; Thirty second seduction.
Description: An investigation of the modern television commercial, thirty seconds' worth of someone's creative ideas on how to capture the viewer's attention and arouse the viewer's imagination. Emphasizes that commercials talk about everything except the merits of the product.
Notes: Title on container: Thirty second seduction.

Executive producers, Angela Solomon, Joan Shigekawa ; editor, Harvey Kopel ; narrator, Gene Lindsey ; music, Michael Minard ; researcher, Wendy Goldman.

Close captioned.