The turnaround prescription
Subtitle: repositioning troubled companies
By: Mark R. Goldston.
Publisher: Free Press; Maxwell Macmillan Canada; Maxwell Macmillan International
Published: 1992
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 198
Subjects: Corporate turnarounds.
Notes: Includes index.
Table of contents: title: Turnaround diagnostics; title: Symptoms of a firm in need of a turnaround; title: The turnaround prescription; title: The marketing turnaround blueprint; title: Analyzing relevant product categories; title: Revell, Inc.; title: Creating a mission statement; title: Determining the specific advantages of the company; title: The corporate life cycle; title: The corporate capabilities matrix; title: Fabergé USA, Inc.; title: Value engineering; title: Product positioning : the marketing birth certificate; title: Trademark leveraging; title: Revlon Fragrance Division; title: Creating and utilizing a market segmentation analysis; title: The new product marketing decision tree; title: The business building octagon; title: Business outlook for the 1990s.