Kleppner's advertising procedure
By: J. Thomas Russell, W. Ronald Lane
Contributors: Lane, W. Ronald, 1940-; Kleppner, Otto, 1899-; Fashion Institute of Technology (New York, N.Y.)
Edition: 13th ed.
Publisher: Simon & Schuster Custom Pub.; Prentice Hall Press
Published: 1996
Place of publication: Needham Heights, MA
Language: eng
Subjects: Advertising.
Other titles: Advertising procedure
Notes: "With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty."

"Custom edition for the Fashion Institute of Technology."

Includes bibliographical references and index.