Essentials of an effective marketing program
Subtitle: readings
By: [compiled by] John L. Kraushaar [and] Louis H. Vorzimer.
Contributors: Vorzimer, Louis H., joint comp.
Publisher: D. H. Mark Pub. Co.
Published: 1970
Place of publication: Braintree, Mass
Language: eng
Number of pages: 289
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.