The measurement and control of the visual efficiency of advertisements.
By: Conducted for E.I. du Pont de Nemours & Co., inc. and the Advertising Research Foundation.
Contributors: E.I. du Pont de Nemours & Company.; Advertising Research Foundation.
Series: An Advertising Research Foundation report
Publisher: Advertising Research Foundation]
Published: 1962
Place of publication: [New York
Language: eng
Number of pages: 95
Subjects: Advertising -- Psychological aspects.; Persuasion (Psychology)