Cases in advertising and promotion management
By: John A. Quelch, Paul W. Farris.
Contributors: Farris, Paul.
Edition: 3rd ed.
Publisher: Irwin
Published: 1991
Place of publication: Homewood, IL
Language: eng
Number of pages: 908
Subjects: Advertising -- Case studies.; Sales promotion -- Case studies.
Notes: Includes bibliographical references and index.