Encyclopedia of consumer brands
By: editor, Janice Jorgensen.
Contributors: Jorgensen, Janice.
Publisher: St. James Press
Published: 1994
Place of publication: Detroit
Language: eng
Subjects: Brand choice -- United States; Brand name products -- United States; Consumers' preferences -- United States
Notes: Includes bibliographical references and indexes.
Table of contents: title: v. 1. Consumable products; title: v. 2. Personal products; title: v. 3. Durable goods.