Consumer behaviour and advertising management
By: Matin Khan
Contributors: ebrary, Inc
Publisher: New Age International (P) Ltd., Publishers
Published: 2006
Place of publication: New Delhi
Language: eng
Format: [electronic resource] /
ISBN-13: 9788122419474; 9788122425529
Subjects: Consumer behavior; Management; Advertising
Notes: Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Table of contents: title: pt. 1. Consumer behaviour; title: pt. 2. Advertising management.