Americas Conference
By: Advertising Research Foundation.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 83
Subjects: Marketing research -- Congresses.; Internet marketing -- Research -- Congresses.; Consumer behavior -- Research -- Congresses.
Genres: Congresses.
Other titles: Americas Conference :; Marketing successes :; Experts report on ... the Americas Conference
Notes: "Marriott Eaton Centre, Toronto, May 16-18, 1999."

Includes bibliographical references.
Table of contents: value: Using the internet as a medium to communicate across geographic boundaries / Jorian Clarke and Marguerite Raaen; value: Understand and then be understood : the #1 habit of a highly effective brand / Geoff Wicken; value: Consumer and advertising in the Americas : are there global rules with local touch? / Laurent Flores; value: Kraft Dinner : serving it their way / Mary Mills; value: Two views of scheduling : how far apart? / Erwin Ephron and Simon Broadbent; value: A comparison of US and Canadian consumers / Stephen Ferley, Tony Lea and Barry Watson; value: Marketing research in Latin America : guidelines, challenges and opportunities / Jorge García-González; value: Kellogg's Special K : generating sales by speaking to women differently / Megan Towers; value: How signature vacations used research to successfully launch its new brand / William D. Ratcliffe and Christopher Robinson; value: Planning for wearout : an advertiser's guide to evaluating campaign needs in the Americas / Debbie Solomon, J. Walter Thompson and Douglas Scott; value: Across the Americas : understanding consumer responses and conducting efficient research / Sandra Eubank and Leah Robinson; value: The New York Times on the Web in the Americas / Nicolas A. Bloom; value: Can global brands work in local markets / Richard Tobin.