Handbook of selling
Subtitle: psychological, managerial, and marketing dynamics
By: Gary M. Grikscheit, Harold C. Cash, Clifford E. Young.
Contributors: Cash, Harold C.; Young, Clifford E., 1945-
Edition: 2nd ed.
Series: Wiley series on marketing management,
Publisher: Wiley
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 450
Subjects: Selling.
Notes: Includes bibliographical references (p. 317-324) and index.