The Product Development Challenge
Subtitle: Competing Through Speed, Quality, and Creativity
Contributors: Steven C. Wheelwright (Editor)
Publisher: Harvard Business School Press
Published: April 1995
Language: eng
Format: Hardcover
Number of pages: 448
ISBN-13: 9780875846095
Subjects: Research & development management; New products; New Product Development; Business / Economics / Finance; Quality of products; Business/Economics; Quality function deployment; Product management; Entrepreneurship; Production & Operations Management; Industrial management
First sentence: Digital Equipment's effort in the 1980s to develop high-density disk drives is an outstanding example of how a company can use a development project to create not only a new product or process but also a competitively important expertise.
Description: Discusses new product development, fast cycle capability, technical strategy, research and development, managing innovation, teamwork, and quality, and looks at specific cases.