The Rise of the Hispanic Market in the United States
Subtitle: Challenges, Dilemmas, and Opportunities for Corporate Management
Publisher: M.E. Sharpe
Published: January 2004
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780765612908
Subjects: Ethnic studies; International trade; Sales & marketing; United States; International - General; Consumer Behavior - General; Business & Economics; Business / Economics / Finance; Target marketing; Business/Economics; USA; Market segmentation; Marketing - General; Corporate & Business History - General; Hispanic American consumers; North America