Fostering Sustainable Behavior
Subtitle: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
Publisher: New Society Publishers
Published: June 29, 1999
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9780865714069
Subjects: Psychology; Environmental Science; Environmental Studies; General; Development - Sustainable Development; Environmental Conservation & Protection - General; Psychology & Psychiatry / General
Description: Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.