Marketing
By: Roger A. Kerin, Steven W. Hartley, William Rudelius.
Contributors: Hartley, Steven William.; Rudelius, William.
Edition: 10th ed.
Publisher: McGraw-Hill/Irwin; McGraw-Hill Higher Education
Published: 2011
Place of publication: Boston
Language: eng
Number of pages: 800
ISBN-13: 9780073529936
Subjects: Marketing
Notes: Includes index.