Pretest market models
Subtitle: a critical evaluation
By: Allan D. Shocker and William G. Hall
Contributors: Hall, William G.; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 86-107; Report (Marketing Science Institute) -- no. 86-107.
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge, Mass. 02138)
Language: eng
Number of pages: 107
Subjects: New products; Marketing; Forecasting
Notes: "September 1986."

"Marketing Science Institute, Research Program."--Cover.

Reprinted from the Journal of product innovation management, published by the Product Development and Management Association and Elsevier Science Pub. Co.

Bibliography: p. 107.