Understanding the Media
Subtitle: A Practical Guide
Publisher: Routledge
Published: January 1992
Language: eng
Number of pages: 272
ISBN-13: 9780415057127
First sentence: In consciously echoing the title of Marshall McLuhan's fullest account of the media, this book partly accepts his well-known idea that 'the medium is the message' but emphasises that it is far more than that.