Winning in Asia, U.S. style
Subtitle: market and nonmarket strategies for success
By: edited by Vinod K. Aggarwal.
Contributors: Aggarwal, Vinod K.
Publisher: Palgrave Macmillan; Palgrave MacMillan
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 279
Subjects: Export marketing -- United States -- Management; Export marketing -- Asia -- Management; Strategic planning -- United States; Strategic planning -- Asia; Corporations, American -- Asia -- Case studies; Investments, American -- Asia -- Case studies; United States -- Foreign economic relations -- Asia; Asia -- Foreign economic relations -- United States
Genres: Case studies.
Other titles: Winning in Asia, US style
Description: "Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization.

This path-breaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives.

In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter that focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia."--BOOK JACKET.
Notes: Includes bibliographical references and index.
Table of contents: title: Analyzing American firms' market and nonmarket strategies in Asia / Vinod K. Aggarwal; title: U.S. foreign direct investment in Asia / Shujiro Urata; title: American presence in accountancy services in Japan / Fukunari Kimura; title: Finding the right chemistry : the U.S. chemical industry in Asia / Kun-Chin Lin; title: The American automobile industry in Asia / Beverly Crawford and Nick Biziouras; title: American telecommunications in Japan / Takahiro Yamada; title: American software in Asia : enterprise software in Japan and beyond / Trevor H. Nakagawa; title: Market and nonmarket strategies of the U.S. electronics industry / John Ravenhill; title: Lessons from American firms' strategies in Asia / Vinod K. Aggarwal.