Marketing milieu, 1968-69
Subtitle: a series of talks given before the Detroit Chapter of the American Marketing Association during the 1968-69 program year.
By: Robert F. Agne, general program chairman.
Contributors: Agne, Robert F.; American Marketing Association. Detroit Chapter.
Publisher: Bureau of Business Research, University of Michigan
Published: 1970
Place of publication: Ann Arbor
Language: eng
Number of pages: 124
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.