Management in marketing
Subtitle: text and cases
By: [by] Hector Lazo [and] Arnold Corbin.
Contributors: Corbin, Arnold, joint author.
Series: McGraw-Hill series in marketing and advertising
Publisher: McGraw-Hill
Published: 1961
Place of publication: New York
Language: eng
Number of pages: 657
Subjects: Marketing.; Marketing -- Case studies.
Genres: Case studies.