Movie marketing
Subtitle: opening the picture and giving it legs
By: Tiiu Lukk.
Edition: 1st ed.
Publisher: Silman-James Press
Published: 1997
Place of publication: Los Angeles
Language: eng
Number of pages: 274
Subjects: Motion pictures -- Marketing; Motion pictures -- Distribution
Description: "Movie Marketing demystifies complex marketing issues, profiling marketing strategies for films of widely varying budgets, genres, and intended audiences through the words of the marketers and distributors (and occasionally filmmakers) responsible for developing and implementing these strategies." "Movie Marketing also includes chapters on merchandising and promotions and creating trailers."--BOOK JACKET.
Notes: Includes bibliographical references.