A motivational research study of the modes of communication of four in-home media as seen by residents of city A.
Subtitle: Appendix to volume 1 and 2.
Contributors: Canadian Advertising Research Foundation
Published: 1964
Place of publication: Croton-on-Hudson, N.Y
Language: eng
Subjects: Communication -- Canada; Communication -- Research.
Other titles: Toronto daily star; The modes of communication of four in-home media