Fundamentals of mobile marketing
Subtitle: theories and practices
By: Shintaro Okazaki
Publisher: Peter Lang; Lang Publishing, Incorporated, Peter
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9781433115622; 9781433115615; 9781453908433
Subjects: Mobile commerce; Mobile communication systems; Internet marketing; Telemarketing
Notes: Includes bibliographical references.
Table of contents: title: Advances in mobile information technology; title: Technology adoption and diffusion theories; title: Mobile marketing framework; title: Ubiquity : conceptualizing time and space; title: 2d codes and near field communication; title: Mobile advertising and promotion; title: Location-based services; title: Mobile payment and security.