Multichannel marketing
Subtitle: metrics and methods for on and offline success
By: Akin Arikan.
Edition: 1st ed.
Publisher: Wiley Technology Pub.
Published: 2008
Place of publication: Indianapolis, Ind
Language: eng
ISBN-13: 9780470239599
Subjects: Internet marketing.; Multilevel marketing.
Table of contents: value: With great opportunity come great challenges; value: The web analyst tackles multichannel metrics online; value: The offline marketer's bag of tricks; value: The direct marketer digs into multichannel analytics; value: The brand advertiser's take on multichannel analytics; value: Measure lift between online and offline; value: Measure 1:1 interactions between online and offline; value: Measure multi-touch conversions; value: Attract and acquire; value: Engage and convert; value: Grow lifetime value.