Chains of gold
Subtitle: marketing the ratings and rating the markets
By: by Karen S. Buzzard.
Publisher: Scarecrow Press
Published: 1990
Place of publication: Metuchen, N.J
Language: eng
Number of pages: 214
Subjects: Television programs -- United States -- Rating -- History.; Radio programs -- United States -- Rating -- History.; Television viewers -- United States -- Measurement -- History.; Radio audiences -- United States -- Measurement -- History.
Notes: Includes bibliographical references (p. 179-194) and index.