Papers on the over 50s in the 90s
Subtitle: factors for successful marketing of products and services
By: ESOMAR.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1991
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 162
Subjects: Marketing -- Management.; Older consumers.
Other titles: Over 50s in the 90s.
Notes: Includes bibliographical references.
"October 1991."
Spine title: The over 50s in the 90s.