Marketing Communications for Local Nonprofit Organizations
Subtitle: Targets and Tools
Contributors: Donald R. Self (Editor); Walter W. Wymer (Editor); Teri Kline Henley (Editor)
Publisher: Best Business Books
Published: February 2002
Language: eng
Format: Paperback
Number of pages: 265
ISBN-13: 9780789017031
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Communication in marketing; Nonprofit organizations
First sentence: SUMMARY. There have been scant references in the marketing literature to conceptualizing an organization's employees as an element of the organization's marketing mix.