Media Strategies for Marketing Places in Crisis
Subtitle: Improving the Image of Cities, Countries and Tourist Destinations
Contributors: Ketter, Eran
Publisher: Elsevier
Published: 2008
Place of publication: Burlington
Language: eng
Number of pages: 257
ISBN-13: 9780080557076
Subjects: Place marketing
Description: A unique, in-depth investigation into 'image crisis' and the strategies to overcome it.
Table of contents: title: Front Cover; Media Strategies for Marketing Places in Crisis; Copyright Page; Table of Contents; Acknowledgments; List of figures; List of advertisements; Introduction; Part One Marketing Places, Media Campaign and Crisis Management; Chapter 1 Introduction to place marketing and branding; Chapter 2 Public images and media images of places; Chapter 3 Image management and campaign; Chapter 4 Consumer behavior; Chapter 5 Crisis and communication management; Part Two From Theory to Practice; Chapter 6 Preliminary analysis: crisis, audience and place characteristics (CAP).; title: Chapter 7 Source strategiesChapter 8 Message-focused strategies; Chapter 9 Media strategies focused on the target audience; Chapter 10 The multi-step model for altering place image; Final observations and lessons; References; Index; Color Plates.