Marketing metrics
Subtitle: evaluating advertising & promotions
By: by Paul W. Farris ... [et al.].
Publisher: Wharton School Publishing
Published: 2007
Place of publication: Boston, Mass
Language: eng
ISBN-13: 9780132363273
Subjects: Marketing research; Marketing; Mathematical models
Other titles: Marketing metrics: 50+ metrics every executive should master.
Notes: This ebook is comprised of chapters from the book: Marketing metrics: 50+ metrics every executive should master.

Includes bibliographical references and index.