CRM
Subtitle: the foundation of contemporary marketing strategy
By: Roger J. Baran & Robert Galka
Contributors: Galka, Robert J.
Publisher: Routledge
Published: 2013
Place of publication: New York, NY
Language: eng
Number of pages: 404
ISBN-13: 9780415896566; 9780415896573; 9780203107577
Subjects: Management; Relationship marketing; Customer relations
Notes: Includes bibliographical references and index.