Personality not included
Subtitle: why companies lose their authenticity--and how great brands get it back
By: Rohit Bhargava.
Publisher: McGraw-Hill
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 300
ISBN-13: 9780071545211
Subjects: Branding (Marketing); Authenticity (Philosophy)
Notes: Includes bibliographical references and index.