Marketing management
Subtitle: knowledge and skills
By: J. Paul Peter, James H. Donnelly.
Contributors: Donnelly, James H.
Edition: 7th ed.
Series: McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill
Published: 2004
Place of publication: Boston, Mass
Language: eng
Number of pages: 876
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Previous ed.; 2001.

Includes index.