Destination marketing for convention and visitor bureaus
By: Richard B. Gartrell.
Contributors: International Association of Convention and Visitor Bureaus.
Edition: 2nd ed.
Publisher: Kendall/Hunt Pub. Co.
Published: 1994
Place of publication: Dubuque, Iowa
Language: eng
Number of pages: 467
Subjects: Congresses and conventions -- Handbooks, manuals, etc.; Meetings -- Handbooks, manuals, etc.; Hospitality industry -- Marketing -- Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.
"Under the auspices of the International Association of Convention & Visitor Bureaus".