Success in high technology markets
Subtitle: is marketing capability critical?
By: Shantanu Dutta, Om Narasimhan, Surendra Rajiv
Contributors: Narasimhan, Om; Rajiv, Surendra; Marketing Science Institute
Series: Report -- no. 99-119; Report (Marketing Science Institute) -- no. 99-119
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: High technology; Marketing
Notes: "Working paper."

Includes bibliographical references (p. 41-44)