Consumer behaviour in Asia
By: Hellmut Schütte with Deanna Ciarlante.
Contributors: Ciarlante, Deanna.
Publisher: Macmillan Business
Published: 1998
Place of publication: Basingstoke
Language: eng
Number of pages: 275
Subjects: Consumer behavior -- Asia.; Market segmentation -- Asia.; Market surveys -- Asia.; Marketing -- Asia.; Consumers -- Asia -- Attitudes.
Notes: Includes bibliographical references (p. 263-269) and indexes.