Storytelling about your brand online & offline
Subtitle: a compelling guide to discovering your story
By: by Bernadette Martin ; foreword by William Arruda ; afterword by Jason Alba
Contributors: Arruda, William, 1961-; Alba, Jason
Publisher: Happy About
Published: 2010
Place of publication: Cupertino, CA
Language: eng
Number of pages: 153
ISBN-13: 9781600051449
Subjects: Branding (Marketing)
Other titles: Storytelling about your brand online and offline
Table of contents: title: pt. I. The power of storytelling; title: pt. II. The "art" of storytelling and extracting the stories; title: pt. III. 2.0 storytelling : communicating your story online; title: pt. IV. Offline storytelling; title: pt. V. Writing your story content and the branded BIO tool.