How to measure anything
Subtitle: finding the value of "intangibles" in business
By: Douglas W. Hubbard.
Publisher: John Wiley & Sons
Published: 2007
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 287
ISBN-13: 9780470110126
Subjects: Intangible property -- Valuation.
Notes: Includes index.
Table of contents: title: The intangibles and the challenge; title: An intuitive measurement habit : Eratosthenes, Enrico & Emily; title: The illusion of intangibles : why immeasurables aren't; title: Clarifying the measurement problem; title: Calibrated estimates : how much do you know now?; title: Measuring risk : introduction to the Monte Carlo; title: Measuring the value of information; title: The transition : from what measure to how to measure; title: Sampling reality : how observing some things tells us about all things; title: Bayes : adding to what you know now; title: Preference & attitudes : the softer side of measurement; title: The ultimate measurement instrument : human judges; title: New measurement instruments for management; title: A universal measurement method : applied information economics; title: Bringing the pieces together.