Marketing plans
Subtitle: a complete guide in pictures
By: Malcolm McDonald and Peter Morris
Contributors: Morris, Peter, 1931-
Edition: 4th ed.
Publisher: Wiley
Published: 2012
Place of publication: Chichester, U.K
Language: eng
Number of pages: 162
ISBN-13: 9781119943136
Subjects: Marketing; Planning; Management; Comic books, strips
Notes: "Previously published as The marketing plan in colour: a practical guide for managers by Butterworth-Heinemann in 2000 and as an imprint of Elsevier in 2004"--T.p. verso.
Table of contents: title: Understanding the marketing process; title: The marketing planning process I; title: The marketing planning process II; title: The customer and market audit; title: The product audit; title: Setting marketing objectives and strategies; title: The communication plan I; title: The communication plan II; title: The pricing plan; title: Place : the distribution and customer service plan; title: Marketing information, forecasting and organization; title: Designing and implementing a marketing planning system.