Nischenpolitik für Produktionsunternehmen der Bundesrepublik Deutschland
By: Michael Kniess.
Series: Unternehmensforschung ;; Bd. 13; Unternehmensforschung (Münster in Westfalen, Germany) ;; Bd. 13.
Publisher: Lit
Published: 1992
Place of publication: Münster
Language: ger
Number of pages: 282
Subjects: Market segmentation -- Germany.
Notes: Includes bibliographical references (p. 261-282).
Originally presented as the author's thesis (doctoral)--Technische Universität Berlin, 1992.