Contemporary Advertising
Edition: 10 edition
Publisher: McGraw Hill
Published: April 29, 2005
Language: eng
Format: Hardcover
Number of pages: 614
ISBN-13: 9780073135694
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; General; Advertising & Promotion
First sentence: As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.