The IBM way
Subtitle: insights into the world's most successful marketing organization
By: F.G. "Buck" Rodgers, with Robert L. Shook
Contributors: Shook, Robert L., 1938-
Edition: 1st ed.
Publisher: Harper & Row
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 235
Subjects: International Business Machines Corporation.; Computers -- Marketing -- Case studies.; Electronic office machines -- Marketing -- Case studies.; Marketing -- Case studies.
Notes: Includes index.