Qualitative Marketing Research
Subtitle: A Cultural Approach (Introducing Qualitative Methods series)
Publisher: Sage Publications Ltd; SAGE
Published: May 24, 2006
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781412903806
Subjects: Market research; Research methods: general; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Research; Business & Economics / Marketing / Research