Offensives Marketing im E-Business
Subtitle: Loyale Kunden gewinnen - CRM-Potenziale nutzen
Edition: 1 edition
Publisher: Springer
Published: March 27, 2002
Language: ger
Format: Hardcover
Number of pages: 300
ISBN-13: 9783540431640
Subjects: Applications of Computing; Management Information Systems; Computers - General Information; Management - General; Marketing - General; Business & Economics-Management - General; Business & Economics-Marketing - General; Computers / Management Information Systems; E-Business; E-Commerce; Kundenbindung; Kundenmanagement; Online-Marketing
First sentence: In der digitalen Geschaftswelt wird E-Business zunehmend zu einem selbstverstandlichen Bestandteil des Alltagslebens.