Media Effects
Subtitle: Advances in Theory and Research (Lea's Communication Series)
Contributors: Jennings Bryant (Editor); Dolf Zillmann (Editor)
Edition: 2 edition
Publisher: Lawrence Erlbaum; L. Elbaum Associates
Published: February 1, 2002
Language: eng
Format: Paperback
Number of pages: 640
ISBN-13: 9780805838640
Subjects: Media Studies; Sociology; Political aspects; Mass media; Social Science; Social aspects; Performing Arts/Dance; Popular Culture - General; Language Arts & Disciplines / Communication; Psychology & Psychiatry / Cognitive Psychology; Communication; United States; Psychological aspects
First sentence: Millions of Americans spent weeks using the media to keep track of the unique events surrounding the 2000 presidential contest between George W. Bush and Al Gore.
Description: Media Effects covers topics such as intermedia processes and powerful media effects, political communication effects and media influences on marketing communications.