Optimal allocation of competitive marketing efforts revisited
By: [by] Philippe A. Naert.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working paper -- no. 557-71; Working paper (Sloan School of Management) -- 557-71.
Publisher: [M.I.T.]
Published: 1971
Place of publication: [Cambridge
Language: eng
Number of pages: 19
Subjects: Marketing -- Mathematical models.