Jackpot
Subtitle: Harrah's winning secrets for customer loyalty
By: Robert L. Shook.
Publisher: Wiley; John Wiley & Sons
Published: 2003
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 332
Subjects: Harrah's Casinos (Memphis, Tenn.); Casinos -- United States -- Marketing.; Customer loyalty -- United States.
Description: The inside story of the gaming company that hit the jackpot playing by its own rules

Robert L. Shook, a New York Times bestselling author, delves into the business behind one of the world's foremost gaming and entertainment companies, Harrah's. Since Bill Harrah took over a small card game business in 1937, Harrah's has become a top casino, dominating Nevada and beyond. The first gaming company listed on the New York Stock Exchange, Harrah's is a $4 billion-dollar business driven by smart marketing and smarter leadership. This book is the first to examine Harrah's and its leader, a man who dominated an industry and amassed a staggering fortune while refusing to deal with mobsters and corrupt politicians. Though Bill Harrah died in 1978 and the company has since been sold, Harrah's has retained its sense of history and remained an industry leader. Following the company's growth, Shook uncovers rich business lessons about marketing and customer loyalty, increasing market share in fiercely competitive industries, and maintaining a sense of integrity in a cutthroat business world. This is a compelling and intriguing story of a company that gambled and won, and it offers business readers an opportunity to benefit from the hard-won lessons of a paragon of the entertainment industry.
Notes: Includes index.