Strategic marketing
Subtitle: a handbook for entrepreneurs and managers
By: Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard.
Contributors: Frenzel, Mary Anne.; Pritchard, Robert E., 1941-
Publisher: Addison-Wesley
Published: 1982
Place of publication: Reading, Mass
Language: eng
Number of pages: 283
Subjects: Marketing -- Handbooks, manuals, etc.
Notes: Bibliography: p. 229-239.
Includes index.