Broadening perspective of marketing
Subtitle: proceedings of the Golden Triangle Conference of the American Marketing Association, Pittsburgh, Pennsylvania, June 20, 21, 22, 1956
By: [Joseph C. Seibert, editor]
Contributors: Seibert, Joseph C; American Marketing Association
Publisher: American Marketing Association
Published: 1956
Place of publication: [Chicago]
Language: eng
Number of pages: 135
Subjects: Marketing -- Congresses
Notes: Cover title