A new profession to aid management
Series: McCann-Erickson, inc. Marketing Communications Workshop Publication -- no.5
Publisher: McCann-Erickson, inc.
Published: 1960
Place of publication: Philadelphia
Language: eng
Number of pages: 22
Subjects: Management; Marketing
Other titles: Charles Coolidge Parlin memorial lecture, 16th. 1960.
Notes: Delivered as the 16th Charles Coolide Parlin memorial lecture, 1960.