Online marketing for small businesses
By: Julia Doherty
Series: In easy steps; In easy steps
Published: 2015
Language: eng
Number of pages: 264
ISBN-13: 9781840786286
Subjects: Small business marketing; Internet marketing
Description: "Aimed at the Small Business Owner. It is very much focused on building your platforms from a marketing perspective. This guide looks at your website, blogging platforms as well as diving into the mechanics of social networking sites such as Facebook, LinkedIn, Twitter, Pinterest, YouTube, and Google Plus. In each section this book covers the crucial steps to online marketing success, from building your platforms and growing your network,to implementing a strategy and measuring the results. Make the Web work for you, almost for free!"--Publisher's description.
Notes: Includes index.
Table of contents: title: An introduction to social media; title: Is your website working for you?; title: Blogging; title: Facebook; title: Twitter; title: LinkedIn; title: Pinterest; title: Google Plus; title: Google analytics.