The effects of felt inovolvement on consumers' attention and comprehension processes
By: by Richard L. Celsi and Jerry Olson
Contributors: Olson, Jerry C. 1944-; Marketing Science Institute. Research Program
Series: Report -- no. 89-111; Report (Marketing Science Institute) -- no. 89-111
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Subjects: Consumer behavior; Industrial marketing; Customer relations
Notes: On cover: Marketing Science Institute Research Program

"July 1989."

Bibliography: p. 39-41