Exploring the relationship between marketing and quality functions at the SBU level
Subtitle: influences and outcomes
By: Neil Morgan & Nigel Piercy.
Contributors: Piercy, Nigel.; Judge Institute of Management Studies.; University of Cambridge. Engineering Department.
Series: Research papers in management studies (University of Cambridge) -- no 19
Publisher: Judge Institute; Engineering Dept., University of Cambridge
Published: 1996
Place of publication: Cambridge
Language: eng
Number of pages: 33
Notes: "These papers are produced by the Judge Institute of Management Studies in conjunction with the Engineering Department, University of Cambridge".

Cover title.