Towards excellence in marketing strategy
Subtitle: the role of systems in strategic marketing and business planning
By: by Malcolm McDonald, Hugh Wilson and Wendy Hewson.
Contributors: Wilson, Hugh.; Hewson, Wendy.
Publisher: Hewson Consulting Group
Published: 1996
Place of publication: Milton Keynes
Language: eng
Number of pages: 253
Notes: At foot of title: The Chartered Institute of Marketing.