Public relations
Subtitle: theory and practice
By: edited by Jane Johnston and Clara Zawawi.
Contributors: Johnston, Jane, 1961-; Zawawi, Clara.
Edition: 2nd ed.
Publisher: Allen & Unwin; Allen & Unwin Academic
Published: 2004
Place of publication: Crows Nest, N.S.W
Language: eng
Number of pages: 466
Subjects: Public relations.; Public relations -- Australia.
Notes: Includes bibliographical references and index.
Table of contents: title: I: Theory; title: 1. What is public relations?; title: 2. A history of public relations in Australia; title: 3. Theoretical perspectives; title: II: The legal and ethical framework; title: 4. The legal environment; title: 5. Ethical practice; title: III: Process and application; title: 6. Research and evaluation; title: 7. Strategy, planning and scheduling; title: 8. Tactics; title: 9. Information and communication technologies; title: IV: Public relations in action; title: 10. Media relations; title: 11. Internal and community relations; title: 12. Crisis and issues management; title: 13. Sponsorship and even management; title: V: Public relations practice; title: 14. Public relations in business; title: 15. Public relations in government; title: 16. Public relations in the third sector.