Marketing fundamentals
Subtitle: text and cases
By: Harry A. Lipson and John R. Darling.
Contributors: Darling, John R., joint author.
Publisher: R. E. Krieger Pub. Co.
Published: 1980
Place of publication: Huntington, N.Y
Language: eng
Number of pages: 576
Subjects: Marketing.; Marketing -- Case studies.
Notes: Includes bibliographical references and index.
Reprint of the ed. published by J. Wiley, New York, in series: The Wiley marketing series.