The Cluetrain Manifesto
Subtitle: The End of Business as Usual
By: Rick Levine ... [et al.].
Contributors: Levine, Rick.
Publisher: Perseus Books
Published: 2000
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 190
Subjects: Electronic commerce -- Social aspects; Customer relations -- Technological innovations; Internet marketing; Intranets (Computer networks); Corporate culture; Information superhighway -- Economic aspects
Description: Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust.