A PL1 program for trade-off analysis
By: by Lyle Nehls, Bruce Seaman, and David B. Montgomery
Contributors: Seaman, Bruce; Montgomery, David B. (David Bruce)
Series: Technical report -- Marketing Science Institute, Research Program -- no.76-104; Report (Marketing Science Institute) -- no. 76-104.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge
Language: eng
Number of pages: 68
Subjects: Marketing; Computer programs; Consumers' preferences