Fundamentals of strategy
By: Gerry Johnson, Richard Whittington, Kevan Scholes
Contributors: Whittington, Richard, 1958-; Scholes, Kevan
Edition: 2nd ed.
Publisher: Financial Times /Prentice Hall
Published: 2012
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 284
ISBN-13: 9780273757252
Subjects: Case studies; Business planning; Strategic planning
Table of contents: title: Introducing strategy; title: The environment; title: Strategic capabilities; title: Strategic purpose; title: Business strategy; title: Corporate strategy and diversification; title: International strategy; title: Innovation strategies; title: Mergers, acquisitions and alliances; title: Strategy in action; title: Appendix : evaluating strategies.