Business marketingmanagement
Subtitle: a strategic view of industrial and organizational markets
By: Michael D. Hutt, Thomas W. Speh.
Contributors: Speh, Thomas W.; Hutt, Michael D.
Edition: 3rd ed.
Publisher: Dryden
Published: 1989
Place of publication: Chicago; London
Language: eng
Number of pages: 770
Subjects: Industrial marketing.
Notes: Previous ed. published as "Industrial marketing management", 1985.