Der Einfluss von Kindern auf Produktpräferenzen ihrer Mütter
By: von Lutz Thomas.
Series: Schriften zum Marketing ;; Bd. 16
Publisher: Duncker & Humblot
Published: 1983
Place of publication: Berlin
Language: ger
Number of pages: 659
Subjects: Child consumers -- Germany (West); Advertising -- Psychological aspects.; Mothers -- Germany (West)
Notes: Bibliography: p. 609-[660]