Winning Worldwide
Subtitle: Strategies for Dominating Global Markets
Edition: 2Rev Ed edition
Publisher: Capstone
Published: May 15, 2002
Language: eng
Format: Hardcover
Number of pages: 252
ISBN-13: 9781900961059
Subjects: Business strategy; International business; Multinationals; International - Marketing; Corporate & Business History - Strategies; Business & Economics; Business / Economics / Finance; Business/Economics; Exports & Imports; International - General; Business & Economics / General
First sentence: During the last 25 years, first Molson and much later Labatt, exploited the affluent section of the American market for imported beer.