Value-based marketing
Subtitle: marketing strategies for corporate growth and shareholder value
By: Peter Doyle.
Edition: 2nd ed.
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Chichester; New York
Language: eng
Number of pages: 382
ISBN-13: 9780470773147
Subjects: Marketing -- Management; Corporations -- Valuation
Notes: Includes bibliographical references and index.