Psychographics
Subtitle: a research report
By: by the Long Range Planning Service, Stanford Research Institute ; [report author, William D. Wells].
Contributors: Stanford Research Institute. Long Range Planning Service.
Series: Report ;; no. 565; Report (Stanford Research Institute. Long Range Planning Service) ;; no. 565.
Publisher: SRI
Published: 1975
Place of publication: Menlo Park, Calif
Language: eng
Number of pages: 24
Subjects: Consumers.; Psychographics.
Notes: Bibliography: p. 24.
Cover title.