Consumerism
Subtitle: search for the consumer interest.
By: Edited by David A. Aaker [and] George S. Day.
Contributors: Day, George S., joint comp.
Edition: 2d ed.
Publisher: Free Press
Published: 1974
Place of publication: New York
Language: eng
Number of pages: 460
Subjects: Consumer protection -- United States
Notes: Includes bibliographical references.