Strategic management and marketing in the service sector
By: by Christian Grönroos
Contributors: Marketing Science Institute
Edition: Rev. and condensed].
Series: Report -- no. 83-104; Report (Marketing Science Institute) -- no. 83-104
Publisher: Marketing Science Institute
Published: 1983
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 120
Subjects: Service industries; Management; Marketing
Notes: First ed. published in Helsingfors by Svenska handelshhogskolan in 1982.

"May 1983."

Bibliography: p. 113-119.