Die Erklärung der Diffusion technischer Produkte
By: von Heribert Gierl.
Series: Schriften zum Marketing ;; Bd. 21
Publisher: Duncker & Humblot
Published: 1987
Place of publication: Berlin
Language: ger
Number of pages: 338
Subjects: Diffusion of innovations -- Germany (West); New products -- Germany (West)
Notes: Bibliography: p. 331-338.