Westernwear
Subtitle: Postwar American Fashion and Culture
Publisher: Bloomsbury Publishing USA
Published: 2022
Place of publication: London
Language: eng
Format: [electronic resource] :
Number of pages: 329
ISBN-13: 9781350147652
Subjects: Fashion; History; Clothing and dress; Fashion design; Cold War; Social aspects
Description: "During the prosperous, forward-thinking era after the Second World War, a growing number of men, women, and children across the United States were wearing fashions that evoked the Old West. Westernwear: Postwar American Fashion and Culture examines why a sartorial style with origins in 19th-century agrarian traditions continued to be worn at a time when American culture sought balance between technocratic confidence in science and technology on one side, and fear and anxiety over global annihilation on the other. By analysing well-known and rarely considered western manufacturers, Westernwear revises the common perception that fashionable innovation came from the East coast and places western youth cultures squarely back in the picture. The book connects the history of American working class dress with broader fashionable trends and discusses how and why Native American designs and representations of Native American people were incorporated broadly and inconsistently into the western visual vocabulary. Setting westernwear firmly in context, Sonya Abrego addresses the incorporation of this iconic style into postwar wardrobes and popular culture, and charts the evolution of westernwear into a modern fashion phenomenon"--
Notes: Description based upon print version of record.