Servqual
Subtitle: a multiple-item scale for measuring customer perceptions of service quality
By: A. Parasuraman, Valarie Zeithaml and Leonard L. Berry.
Contributors: Zeithaml, Valarie A.; Berry, Leonard L.
Series: Report -- no.86-108
Publisher: Marketing Science Institute
Published: 1986
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: Customer service.
Notes: Includes bibliographical references.