Advertising
Subtitle: a decision-making approach
By: Charles H. Patti, Charles F. Frazer.
Contributors: Frazer, Charles F.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1988
Place of publication: Chicago
Language: eng
Number of pages: 590
Subjects: Advertising.; Advertising -- Decision making.
Notes: Includes bibliographies and indexes.