The small business handbook
Subtitle: a comprehensive guide to starting and running your own business
By: Irving Burstiner.
Edition: Updated and rev. ed.
Publisher: Simon & Schuster; Fireside
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 356
Subjects: Small business -- Management -- Handbooks, manuals, etc.; Small business -- Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.
"A Fireside book."
Table of contents: title: What it takes to succeed in your own business; title: How to choose the right business for you; title: Customer targeting : how to optimize your chances for success; title: How to join the business community; title: How to estimate your financial needs; title: Finding the right location; title: An introduction to small business management; title: The management of human resources; title: Leadership in management; title: Production : processes and plant; title: Manufacturing : inventory and materials; title: Marketing and product/service management; title: The management of prices; title: Promotion management; title: Distribution management; title: Marketing research; title: Managing the company's finances; title: I; title: Managing the company's finances; title: II; title: How to protect your business; title: Legal aspects for the small firm; title: Taxation and your business; title: Improving results in your manufacturing plant; title: Improving results in your wholesale business; title: Improving results in your retail store; title: Improving results in your service business; title: Growth and continuity.