The product manager's handbook
By: Linda Gorchels.
Publisher: NTC Business Books
Published: 1996
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 265
Subjects: Product management.; New products -- Marketing.
Other titles: Complete product management resource
Description: The Product Manager's Handbook is an essential guide to successful product management in today's fast-changing business world. Eleven information-packed chapters, grouped in four handy sections, explain and analyze the product manager's role in both traditional, hierarchical organizations as well as newer horizontal, team-driven decision-making structures.

Downsizing, right-sizing, reengineering and a host of other terms point to one overriding fact of corporate life today: companies are going through turbulent times that are not likely to end soon. But despite all of the change one thing remains constant: the product manager's role is still the source of the entrepreneurial spirit and innovation that drive every successful organization.

As the concluding chapter discusses, product managers of the future will assume new roles and relationships in their organizations. The Product Manager's Handbook is the perfect guidebook for that future.
Notes: Includes bibliographical references and indexes.