Retail Strategy
Subtitle: The View from the Bridge
Contributors: Dr Jonathan Reynolds (Editor); Christine Cuthbertson (Editor)
Publisher: Butterworth-Heinemann
Published: November 14, 2003
Language: eng
Format: Paperback
Number of pages: 376
ISBN-13: 9780750656962
Subjects: Business strategy; Retail sector; Strategic planning; Industries - Retailing; Business/Economics; Business & Economics; Business / Economics / Finance; Retail trade; Planning; Interviews; Marketing - General; Business & Economics / Marketing / General; Commerce; Executives
First sentence: Retail practitioners, historically, have been suspicious of strategy.