European Business
Subtitle: Policy Challenges for the New Commercial Environment
Publisher: Routledge
Published: January 4, 2000
Language: eng
Number of pages: 376
ISBN-13: 9780415220255
First sentence: European business, by which we mean all enterprises located within the fifteen states of the European Union (EU), whether indigenously owned or not, is undergoing a period of substantial challenge and change.
Description: This textbook examines the increasing impact of the European Union on the European business environment, addressing the core challenges facing enterprises in the formative years of the new millennium.