A selected and annotated bibliography of marketing theory
By: Ralph B. Thompson and John H. Faricy.
Contributors: Faricy, John H., joint author.
Edition: 2d rev. ed.
Series: Bibliography series - Bureau of Business Research, University of Texas at Austin ; no. 18; Bibliography series (Austin, Tex.) ;; no. 18.
Publisher: Bureau of Business Research, University of Texas at Austin
Published: 1976
Place of publication: [Austin]
Language: eng
Number of pages: 86
Subjects: Marketing -- Bibliography.