Understanding consumer behavior
By: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry C. 1944-
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 485
Subjects: Consumer behavior -- United States -- Case studies.
Notes: Includes bibliographical references (p. 435-455) and indexes.