経営キ－ワ－ド
Subtitle: keieigaku kara, māketingu, jinji rōmu, ryūtsū, kōkoku, jōhō, kaikei made
By: Tsutsui Nobuyuki
Edition: Shohan.
Publisher: Jiyū Kokuminsha
Published: 1996
Place of publication: Tōkyō
Language: jpn
Number of pages: 271
Subjects: Industrial management; Marketing
Other titles: Keiei kīwādo
Notes: "Keiei to māketingu no kiso chishiki"--Colophon.

Includes bibliographical references (p. [4] (1st group))