Managing international brands
Subtitle: a process of competence building
By: Päivi Eriksson and Arja Ropo.
Contributors: Ropo, Arja.; British Academy of Management. Conference
Series: Series A3. Working papers,; 24; Yrityksen taloustieteen ja yksityisoikeuden laitoksen julkaisuja.; 24.
Publisher: University of Tampere, School of Business Administration
Published: 1995
Place of publication: Tampere
Language: eng
Number of pages: 32
Subjects: Brand name products -- Finland -- Management -- Congresses.
Notes: Includes bibliographical references (leaves 29-32).
"Paper presented at the British Academy of Management Conference in Lancaster, UK 12-14 September 1994."