CIM Professional Diploma in Marketing, for exams up to and including December 2010
Subtitle: Delivering customer value through marketing : study text
Contributors: BPP Learning Media (Firm)
Publisher: BPP Learning Media
Published: 2009
Place of publication: London
Language: eng
Number of pages: 240
ISBN-13: 9780751768138; 9780751776867
Subjects: Marketing; Study guides; Examinations
Other titles: Delivering customer value through marketing
Notes: Title from cover.

Includes bibliographical references and index.