Strategic marketing management
Subtitle: planning and control, analysis and decision
By: Paul Fifield and Colin Gilligan.
Contributors: Gilligan, Colin; Chartered Institute of Marketing.
Series: The CIM workbook series.; The marketing series.; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1995
Place of publication: Oxford; Boston
Language: eng
Number of pages: 317
Subjects: Marketing -- Management.; Strategic planning.; Marketing -- Decision making.
Notes: Includes index
'Published on behalf of the Chartered Institute of Marketing.'
'Diploma syllabus'