Contemporary advertising
By: William F. Arens, Michael F. Weigold, Christian Arens.
Contributors: Weigold, Michael F., 1958-; Arens, Christian.
Edition: 12th ed.
Publisher: McGraw-Hill Irwin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 736
ISBN-13: 9780073381077
Subjects: Advertising
Notes: Includes bibliographical references and index.