International business
Subtitle: a practical approach
By: Robert E. Sweo, Sandra K. Pate
Contributors: Pate, Sandra K.
Publisher: [Made in the USA]
Published: 2013
Place of publication: [Charleston, S.C.]
Language: eng
Number of pages: 251
ISBN-13: 9781490300849
Subjects: International business enterprises
Table of contents: title: What is international business?; title: Defining culture; title: Cultural traits; title: Government and political systems; title: International law; title: Economic environments; title: International business ethics; title: International trade theory; title: Governmental effects on trade; title: Currencies; title: Currency exchange; title: International business strategy; title: International organizational structure; title: Global operations management; title: International marketing; title: International human resources; title: International accounting & finance; title: Case 1: IKEA; title: Case 2: TESCO; title: Case 3. AVAST.