An econometric analysis of the effect of advertising on consumer behavior
By: Russell S. Winer
Series: Research paper / Columbia University Graduate School of Business -- no. 198 revised [i.e. 36A]; Research paper (Columbia University. Graduate School of Business) -- no. 36A.
Publisher: Columbia University, Graduate School of Business
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 32
Subjects: Advertising; Mathematical models; Consumers' preferences
Notes: Report dated: February 1978.

Includes bibliographical references.