Market research best practice
Subtitle: 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR
By: edited by Peter Mouncey, Frank Wimmer
Contributors: Mouncey, Peter; Wimmer, Frank
Series: ESOMAR world research publication
Publisher: Wiley
Published: 2007
Place of publication: Chichester, England; Hoboken, NJ
Language: eng
Number of pages: 678
ISBN-13: 9780470065273
Subjects: Marketing research
Notes: Includes bibliographical references and index