Poetry and advertising
Subtitle: principles of communication
By: by Tania Christidis.
Series: Bochumer Beiträge zur Semiotik,; n.F., 9
Publisher: Shaker
Published: 2002
Place of publication: Aachen
Language: eng
Number of pages: 389
Subjects: Poetry -- History and criticism.; Communication in marketing.; Advertising copy.; Poetics.
Notes: Includes bibliographical references (p. 364-388) and index.