Subliminal persuasion
Subtitle: influence & marketing secrets they don't want you to know
By: Dave Lakhani.
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470243367
Subjects: Subliminal advertising; Subliminal projection; Marketing -- Psychological aspects
Notes: Includes bibliographical references and index.
Table of contents: title: Creating message contagion; title: Leverage applied propaganda?; title: Position and package your legend; title: Control the emotion and the content; title: Get a real endorsement; title: Understand beliefs and true believers; title: Harness the power of the people's media; title: Deliver the experience; title: The subliminal power of words.