Smart World
Subtitle: Breakthrough Creativity And the New Science of Ideas
Edition: 1 edition
Publisher: Harvard Business School Press
Published: June 5, 2007
Language: eng
Format: Hardcover
Number of pages: 303
ISBN-13: 9781591394174
Subjects: Philosophy of mind; Leadership; Business Decision Making; Corporate Planning; Business & Economics; Business / Economics / Finance; Business/Economics; Strategic Planning; Business & Investing; Mind & Body; Creative ability; Creative thinking; Idea (Philosophy)
Description: Since ancient times, people have believed that breakthrough ideas come from the brains of geniuses with awesome rational powers. In recent years, however, the paradigm has begun to shift toward the notion that the source of creativity lies "out there," in the network of connections between people and ideas. In this provocative book, Richard Ogle crystallizes the nature of this shift, and boldly outlines "a new science of ideas." The key resides in what he calls "idea-spaces," a set of nodes in a network of people (and their ideas) that cohere and take on a distinctive set of characteristics leading to the generation of breakthrough ideas. These spaces are governed by nine laws - illuminated in individual chapters with fascinating stories of dramatic breakthroughs in science, business, and art.