How to Write Successful Fundraising Letters (The Mal Warwick Fundraising Series)
Edition: 2 edition
Publisher: Jossey-Bass
Published: March 28, 2008
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780787999087
Subjects: Charities & voluntary services; Language Arts & Disciplines; Business / Economics / Finance; Language; Business Communication - General; Business Writing; Nonprofit Organizations & Charities; Small Business - Capital Generation; Business & Economics / Nonprofit Organizations & Charities; Composition & Creative Writing - General; Direct-mail fund raising; Finance; Nonprofit organizations
First sentence: These first five chapters examine the stuff of which successful fundraising is made: An appreciation for the broad range of motives that lead people to contribute money to good causes and important institutions.