A comprehensive classified marketing bibliography.
Subtitle: Supplement.
Series: Berkeley.  University of California.  Institute of Business and Economic Research.  Ford Foundation Marketing Research Publications, no. 1-2; Ford marketing research program publication -- no. 1-2
Publisher: University of California Press
Published: 1963
Place of publication: Berkeley
Language: eng
Subjects: Marketing -- Bibliography
Other titles: A comprehensive classified marketing bibliography.  Supplement
Table of contents: value: pt. 1, no. 1.  Books published, 1950-1962.; value: pt. 2, no. 1. Government publications, university research monographs, and articles in professional journals, published from 1950 through 1962.