Measurement quality issues in dyadic models of relationships
By: by D. Iacobucci, R. Neelamegham and N. Hopkins.
Contributors: Neelamegham, Ramya.; Hopkins, Nigel.; INSEAD.
Series: Working papers / INSEAD -- 97/76/MKT; Working papers -- 97/76/MKT.
Publisher: INSEAD
Published: 1997
Place of publication: Fontainebleau
Language: eng