Marketing and the new science of planning
Subtitle: 1968 fall conference proceedings
By: edited by Robert L. King.
Contributors: King, Robert L.
Series: Series / American Marketing Association ;; no. 28; Series (American Marketing Association) ;; no. 28.
Publisher: American Marketing Association
Published: 1968
Place of publication: [Chicago, Ill.]
Language: eng
Number of pages: 615
Subjects: Marketing research -- Congresses.
Notes: Includes bibliographical references and index.