Creating the modern man
Subtitle: American magazines and consumer culture, 1900-1950
By: Tom Pendergast.
Publisher: University of Missouri Press
Published: 2000
Place of publication: Columbia, Mo
Language: eng
Number of pages: 289
Subjects: Masculinity -- United States -- History -- 20th century.; Body image in men -- United States.; Men in mass media -- United States.; Men in popular culture -- United States.; Consumption (Economics) -- United States.
Description: "In Creating the Modern Man, Tom Pendergast studies the multifaceted ways that masculinity is represented in magazines published during this transitional period.".

"Pendergast focuses on the rise of mass consumer culture, demonstrating that consumerism was a key factor in reshaping American notions of masculinity as presented in popular magazines. Whereas much scholarship has decried the effects of consumerism, Pendergast treats consumer culture as an energizing force in the American magazine market.

He suggests that such magazines offered men new and meaningful visions of masculine identity and argues that men actively participated in restructuring the masculine ideal."--BOOK JACKET.
Notes: Includes bibliographical references (p. 269-283) and index.