Impact of consumer social responsibility and brand social responsibility image on brand loyalty
By: Hari Govind Mishra, Piyush Kumar Sinha, Sarabjot Singh
Contributors: Sinha, Piyush Kumar, author; Singh, Sarabjot, author; Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. No. 2014-03-16
Publisher: Indian Institute of Management
Published: 2014
Place of publication: Ahmedabad
Language: eng
Number of pages: 20
Subjects: Marketing; Social marketing; Consumer behavior
Notes: Includes bibliographical references (pages 17-20).