Business without borders
Subtitle: a strategic guide to global marketing
By: Donald A. DePalma.
Publisher: Wiley
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 267
Subjects: Marketing -- Management -- Data processing; Globalization; Electronic commerce
Description: "Before the Web, only giants such as Ford, McDonald's, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community. Now, thanks to the power of the Internet to transcend space, time, and borders, virtually any company can market its products or services anywhere in the world.

However, as global Web-marketing expert Don DePalma explains in this groundbreaking guide, just having a Web site isn't enough - in order to make your company a global player, you've got to think globally and interact locally. In Business Without Borders, he shows you how."--BOOK JACKET.
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1; title: Chapter 2: Great Expectations for Global Markets 27; title: Chapter 3: Navigating the Global Journey 47; title: Chapter 4: Deciding Which Markets Matter 77; title: Chapter 5: The Laws of the Eighth Continent 108; title: Chapter 6: Building the Foundation for New Online Markets 129; title: Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155; title: Chapter 8: Organizing to Serve the Eighth Continent 183; title: Chapter 9: Outsourcing Work to Fellow Travelers 208; title: Chapter 10: Measuring the Return on Global Investment 230.