Aerospace Marketing Management
Subtitle: Manufacturers * OEM * Airlines * Airports * Satellites * Launchers
Edition: 1 edition
Publisher: Springer
Published: May 31, 2003
Language: eng
Format: Hardcover
Number of pages: 560
ISBN-13: 9781402071515
Subjects: Aerospace & air transport industries; Sales & marketing management; Marketing - General; Engineering - Automotive; Aerospace industries; Technology & Industrial Arts; Business & Economics; Marketing; Business/Economics; Management - General; Equipment and supplies; Aeronautics & Astronautics; Business & Economics / Marketing / General; Business & Economics-Marketing - General; Technology / Aeronautics & Astronautics; Technology-Engineering - Automotive; Space industrialization; Aeronautics; Management
First sentence: Over the last few years the aeronautics and space industry has undergone an evolution which has fundamentally modified managerial practice within the sector.