Cases in marketing research
By: Randall L. Schultz, Gerald Zaltman, Philip C. Burger.
Contributors: Zaltman, Gerald, joint author.; Burger, Philip, joint author.
Publisher: Dryden Press
Published: 1975
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 270
Subjects: Marketing research.; Database management.
Notes: Includes bibliographical references.