Marketing decisions for new and mature products
By: Robert D. Hisrich, Michael P. Peters.
Contributors: Peters, Michael P.
Edition: 2nd ed.
Series: Macmillan series in college marketing
Publisher: Macmillan; Collier Macmmillan Canada; Maxwell Macmillan International Pub. Group
Published: 1991
Place of publication: New York; Toronto; New York
Language: eng
Number of pages: 516
Subjects: Product management.; New products.
Notes: Includes bibliographical references and index.