Interdisciplinary contributions to marketing management
Contributors: Kelley, Eugene J.
Series: Bureau of Business and Economic Research, Michigan State University.  Marketing and transportation paper -- no. 5
Publisher: Bureau of Business and Economic Research, College of Business and Public Service, Michigan State University
Published: 1959
Place of publication: East Lansing
Language: eng
Number of pages: 45
Subjects: Marketing
Notes: Bibliography: p. 35-[46]