Consumer values and market segmentation in China
Subtitle: issues and imperatives for marketing managers an exploratory study
By: Leonardo Anthony Najarro Dioko
Series: Macau studies in management series -- no. 3
Publisher: Macau Foundatin
Published: 1996
Place of publication: Macau
Language: eng
Number of pages: 187
Subjects: Consumers; Attitudes; Market segmentation
Notes: Includes bibliographical references and index.