Marketing
Subtitle: everybody's business
By: Dave Needham, Rob Dransfield.
Contributors: Dransfield, Robert.
Edition: 2nd ed.
Publisher: Heinemann Educational
Published: 1995
Place of publication: Oxford
Language: eng
Number of pages: 290
Subjects: Marketing.
Notes: "Covering European and international marketing".

Previous ed.: 1991.

Includes index.