CPR for nonprofits
Subtitle: creative strategies for successful fundraising, marketing, communications, and management
By: Alvin H. Reiss.
Edition: 1st ed.
Series: The Jossey-Bass nonprofit and public management series; The Jossey-Bass nonprofit and public management series; Jossey-Bass nonprofit and public management series
Publisher: Jossey-Bass
Published: 2000
Place of publication: San Francisco
Language: eng
Number of pages: 218
Subjects: Fund raising -- United States.; Nonprofit organizations -- United States -- Finance.; Nonprofit organizations -- United States -- Management.
Description: "In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organization's plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attendance at special events, stepping up board involvement in fundraising, and handling negative press.

Throughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations' experience."--BOOK JACKET.