Islamic perspectives on marketing and consumer behavior
Subtitle: planning, implementation, and control
By: Bikramjit Rishi, Institute of Management Technology (IMT), Ghaziabad, India
Publisher: Business Science Reference, an imprint of IGI Global
Published: 2015
Place of publication: Hershey, PA
Language: eng
Number of pages: 389
ISBN-13: 9781466681392; 9781466681408
Subjects: Consumer; Research; Marketing; Consumer behavior
Description: "This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--
Notes: Includes bibliographical references (pages 334 -376) and index.