Die Planung antizyklischer Konsumgüterwerbung in der Rezession.
Series: Betriebswirtschaftliche Schriften,; Heft 69
Publisher: Duncker and Humblot
Published: 1973
Place of publication: Berlin
Language: eng
Number of pages: 172
Subjects: Advertising; Marketing -- Management; Business cycles
Notes: Bibliography: p. [161]-172.