Pocketbook Power
Subtitle: How to Reach the Hearts and Minds of Today's Most Coveted Consumers
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 20, 2005
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780071462181
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Consumer Behavior - General; Marketing - Research; Business & Economics / Advertising & Promotion; Case studies; Marketing; Women consumers