The problem of political marketing
By: Heather Savigny.
Publisher: Continuum
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 147
ISBN-13: 9780826428561
Subjects: Campaign management; Marketing -- Political aspects
Description: "Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?"--Bloomsbury Publishing.
Notes: Errata slip inserted.

Includes bibliographical references (p. [121]-141) and index.