Bounded awareness
Subtitle: what you fail to see can hurt you
By: Dolly Chugh, Max H. Bazerman
Contributors: Bazerman, Max H.; Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 05-037; Working paper (Harvard Business School. Division of Research) -- 05-037
Publisher: Division of Research, Harvard Business School
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 33
Description: In this paper, we argue that people actually often fail to perceive and process stimuli easily available to them. In other words, we challenge the tacit assumption that awareness is unbounded and provide evidence that humans regularly fail to see and use stimuli and information easily available to them. We call this phenomenon "bounded awareness."
Notes: "10/15/2004"--Added t.p.

Includes bibliographical references.