Multi-Channel-Marketing
Subtitle: Grundlagen -- Instrumente -- Prozesse
By: Bernd W. Wirtz
Edition: 1. Aufl.
Publisher: Gabler Verlag / GWV Fachverlage, Wiesbaden
Published: 2008
Place of publication: Wiesbaden
Language: ger
Format: [electronic resource] :
Number of pages: 411
ISBN-13: 9783834995827; 9783834902146
Subjects: Marketing
Notes: Title from PDF t.p. (SpringerLink, viewed Jan. 4, 2011).

Includes bibliographical references (p. 387-406).