Brand Leadership 
Subtitle: Building Assets in an Information Economy
Publisher: Free Press, The
Published: 2000
Format: Hardcover
Number of pages: 352
ISBN-13: 9780684866451
First sentence: In May 1931, Neil McElroy, who later rose to be a successful CEO of Procter &amp; Gamble (P&amp;G) and still later became the U.S. secretary of defense, was a junior marketing manager responsible for the advertising for Camay soap.