The New direct marketing
Subtitle: how to implement a profit-driven database marketing strategy
By: David Shepard Associates, Inc., with individual contributions by Rajeev Batra ... [et al.].
Contributors: Batra, Rajeev.; David Shepard Associates.
Publisher: Dow Jones-Irwin; Business One Irwin
Published: 1990
Place of publication: Homewood, Ill
Language: eng
Number of pages: 535
Subjects: Direct marketing -- Data processing.; Database marketing.; Database management.; Direct marketing -- Statistical methods.
Notes: Includes index.