What did Jesus drive?
Subtitle: crisis PR in cars, computers, and Christianity
By: Jason H. Vines
Publisher: Waldorf Publishing
Published: 2014
Place of publication: Grapevine, Texas
Language: eng
Number of pages: 399
ISBN-13: 9781502537508; 9781631731099
Subjects: Public relations personnel; Biography; Anecdotes; Public relations; Crisis management; Automobile industry and trade; Public relations consultants
Other titles: Crisis PR in cars, computers, and Christianity
Description: Vines takes readers on a graphic, sometimes sad and often hilarious behind-the-scenes romp through some of the most publicized and studied crises in recent history. His life in the public relations blast furnace in the automotive industry, the crises Vines helped navigate through made headlines the world over: Jeep vehicles accused of deadly sudden unintended acceleration, Nissan's near-death experience until it regained its MOJO, the Ford/Firestone tire mega-debacle, a jihad against SUVs by the "What Would Jesus Drive?" nuts, Detroit Mayor Kilpatrick's drive to prison and finally avoiding a boycott of the most popular Bible in the world by evangelical Christian leaders.
Notes: Includes index.
Table of contents: title: A thermal event; title: Guiding principles; title: The first big crisis: Chrysler's UltraDrive; title: The almost fatal "line in the sand"; title: "Suddenly accelerating" toward a crisis; title: Killing kids with a lot of hot air; title: Thank you Anthony Weiner!; title: Hit by a "stupid stick" at Nissan; title: Rediscovering the lost, good DNA; title: Jumping the shark; title: "Les Francois" to the rescue; title: "Le cost killer" kills; title: The mother of all crises: the Ford/Firestone tire debacle; title: Fan: meet the shit; title: The worm turns, temporarily; title: Corporate "war in our time"; title: Enter the tiger; title: I need a break; title: 60 minutes and a tightrope without a net; title: On with the show; title: Gored and Bushed; title: "Tired"; title: "Fired"; title: What would Jesus drive?; title: The fall, rise and fall of DaimlerChrysler; title: My "heart attack" will go on; title: Springtime for the Japanese in Germany (sing along please); title: "On a roll"; title: If you can find a better Italian; title: The good guy wins; title: Big Oil and me; title: The beginning of the fall; title: Private equity: the smartest guys in the womb; title: The "second" coming; title: Sex, lies and a stubborn Greek; title: On a mission from God: a new Bible; title: "Keep your enemies closer" is not a cliché; title: "Government Motors" on fire.