Building social business
Subtitle: the new kind of capitalism that serves humanity's most pressing needs
By: Muhammad Yunus with Karl Weber
Contributors: Weber, Karl, 1953-
Edition: 1st ed.
Publisher: Public Affairs
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 226
ISBN-13: 9781586489564
Description: Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls "social business." By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.--From publisher description.
Notes: Includes index.
Table of contents: title: Introduction: social business-from dream to reality; title: Why social business?; title: Growing pains : lessons in adaptation and change from the story of Grameen Danone; title: Launching a social business; title: To cure one child : a case of social business in healthcare; title: Legal and financial frameworks for social business; title: Grameen Veolia Water : a social R&D project for addressing the world water crisis; title: Creating a global business infrastructure for social business; title: Glimpses of tomorrow : more social businesses are on the way; title: The end of poverty : the time is here.