.comQ
Subtitle: dimensionalizing, measuring, and predicting quality of the e-tail experience
By: Mary Wolfinbarger and Mary C. Gilly
Contributors: Gilly, Mary C.
Series: Working paper series -- no. 02-100; Report (Marketing Science Institute) -- no. 02-100
Publisher: Marketing Science Institute
Published: 2002
Place of publication: Cambridge, MA
Language: eng
Number of pages: 51
Copyright date: 2002
Subjects: Electronic commerce; Internet marketing; Consumer behavior; Research
Other titles: Dot comq; Dimensionalizing, measuring, and predicting quality of the e-tail experience
Notes: Includes bibliographical references (p. 41-51).