Seminar on the Contribution of Research to Decision Making on Promotions, Noordwijk aan Zee (The Netherlands), 2nd-4th June, 1976.
Contributors: ESOMAR.
Publisher: E.S.O.M.A.R.
Published: 1976
Place of publication: [Amsterdam
Language: eng
Number of pages: 240
Subjects: Advertising -- Research.; Advertising -- Decision making -- Congresses.; Advertising campaigns -- Congresses.
Notes: Includes bibliographical references.