National account management
Subtitle: emerging insights
By: by Benson P. Shapiro and Rowland T. Moriarty
Contributors: Moriarty, Rowland T., joint author
Series: Report -- no. 82-100; Report (Marketing Science Institute) -- no. 82-100
Publisher: Marketing Science Institute
Published: 1982
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24
Subjects: Marketing; Management
Notes: "March 1982."

Includes bibliographical references.