Contemporary Advertising, 5th ed (The Irwin series in marketing)
Edition: 5th ed edition
Publisher: McGraw-Hill Education
Published: October 1, 1993
Language: eng
Format: Hardcover
Number of pages: 571
ISBN-13: 9780256134124
Subjects: Business & Management; Advertising & Promotion; Business / Economics / Finance
First sentence: As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.