A big life in advertising
By: Mary Wells Lawrence
Edition: 1st ed.
Publisher: Alfred A. Knopf
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 307
ISBN-13: 9780375409127
Subjects: Women in the advertising industry; Advertising executives; Biography; Businesswomen
Description: A personal portrait of American advertising from the 1950s through the 1980s follows the author's career, describing some of her campaigns and her role as the first female CEO with a company on the New York Stock Exchange.
Notes: Includes index.