Personal influence
Subtitle: the part played by people in the flow of mass communications, by Elihu Katz and Paul F. Lazarsfeld.  With a foreword by Elmo Roper.
Contributors: Lazarsfeld, Paul Felix, jt. author; Columbia University. Bureau of Applied Social Research
Series: Foundations of communications research
Publisher: Free Press
Published: 1964
Place of publication: Glencoe [Ill.]
Language: eng
Number of pages: 400
Subjects: Public opinion; Communication
Notes: "A report of the Bureau of Applied Social Research, Columbia University."  Bibliography: p. 381-393.