Brand New China
Subtitle: Advertising, Media, and Commercial Culture
Publisher: Harvard University Press
Published: January 15, 2008
Language: eng
Format: Hardcover
Number of pages: 432
ISBN-13: 9780674026803
Subjects: Cultural studies; Media studies; China - History; History; Business / Economics / Finance; History: World; Advertising & Promotion; International - Marketing; Popular Culture - General; Business & Economics / Advertising & Promotion; Asia - China; Political Ideologies - Democracy; Advertising; Brand name products; China; Marketing