Rejuvenating the mature business
Subtitle: the competitive challenge
By: Charles Baden-Fuller, John M. Stopford.
Contributors: Stopford, John M.
Edition: [Rev. ed.].
Publisher: Harvard Business School Press
Published: 1994
Place of publication: Boston, Mass
Language: eng
Number of pages: 281
Subjects: Business planning; Management; Strategic planning
Notes: Includes bibliographical references (p. 263-271) and index.
Originally published: London : Routledge, 1992.