A study of advertising agencies in the international environment
Subtitle: motivation and internationalisation
By: by J. Whitelock, H. R. Woodruffe, F. A. Khalidi.
Contributors: Woodruffe, H. R.; Khalidi, F. A.; University of Salford. Department of Business and ManagementStudies.
Series: Working paper / University of Salford, Department of Business and Management Studies -- No.9310; Working paper -- No.9310.
Publisher: University of Salford, Department of Business & Management Studies
Published: 1993
Place of publication: Salford
Language: eng
Notes: Originally presented at the 2nd Service Industries Management Research Unit conference at Cardiff Business School, April 1993.