Brand babble
Subtitle: sense and nonsense about branding
By: Don E. Schultz, Heidi F. Schultz.
Contributors: Schultz, Heidi F.
Publisher: South-Western/Thomson Learning; Racom Communications; South-Western
Published: 2004
Place of publication: Mason, Ohio
Language: eng
Number of pages: 156
Subjects: Brand name products.; Product management.
Notes: Includes bibliographical references and index.