The Consumer Trap
Subtitle: BIG BUSINESS MARKETING IN AMERICAN LIFE (History of Communication)
Publisher: University of Illinois Press
Published: May 5, 2003
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780252028090
Subjects: Business & Management; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Consumer Behavior - General; Marketing - Research; Business & Economics / Business Law; Marketing - General; Costs; United States
First sentence: Big businesses in the United States now spend well over a trillion dollars a year on marketing.