Authenticity
Subtitle: contending with the new consumer sensibility
By: James H. Gilmore, B. Joseph Pine II.
Contributors: Pine, B. Joseph.
Publisher: Harvard Business School Press
Published: 2007
Place of publication: Boston, Mass
Language: eng
Number of pages: 299
ISBN-13: 9781591391456
Subjects: Product management; Consumer behavior; Consumers' preferences
Description: The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.