Analyzing media interactions
Subtitle: the effects of coordinated TV-print advertising campaigns
By: Julie A. Edell, Kevin Lane Keller
Contributors: Keller, Kevin Lane, 1956-; Marketing Science Institute
Series: Report -- no. 99-120; Report (Marketing Science Institute) -- no. 99-120
Publisher: Marketing Science Institute
Published: 1999
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: Advertising campaigns; Advertising -- Psychological aspects; Television advertising; Advertising, Magazine
Notes: Includes bibliographical references (p. 33-35)