Chocolates on the Pillow Aren't Enough
Subtitle: Reinventing The Customer Experience
Publisher: Wiley
Published: February 26, 2007
Language: eng
Number of pages: 272
ISBN-13: 9780470043554
Description: "Blending thought-provoking ideas with down-to-earth advice, this book reveals why creating an intimate, positive, and long-lasting connection with customers is the key to success for the twenty-first-century organization, and illustrates how leaders in any field can accomplish this goal. Entertaining and informative, Chocolates on the Pillow Aren't Enough offers a detailed look at how the right customer experience can produce long-lasting success for any organization."--BOOK JACKET.