Advanced Focus Group Research
Publisher: Sage Publications, Inc
Published: June 25, 2001
Language: eng
Format: Paperback
Number of pages: 264
ISBN-13: 9780761912491
Subjects: Business & Management; Psychology; Social research & statistics; Sociology; Research; Social Science; Reference; Reference / Research; Social Science / Research; Social Science : Research; Focused group interviewing; Methodology; Social sciences
First sentence: The effect of individual characteristics on the focus group dynamic depends on the types of individuals recruited for the group sessions.
Description: Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to plan and implement a focus group research project.