Entrepreneurial pricing
Subtitle: the Cinderella of marketing strategy
By: Micheal H. Morris, Leyland Pittand Pierre Berthon.
Contributors: Pitt, Leyland F.; Berthon, Pierre.; Henley Management College.
Series: Henley working paper -- 9536
Publisher: Henley Management College
Published: 1995
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 30