Consumer satisfaction and dissatisfaction
Subtitle: perspectives and overview
By: by H. Keith Hunt
Contributors: Marketing Science Institute
Series: Marketing Science Institute. Report no -- 77-112; Report (Marketing Science Institute) -- no. 77-112.
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 45
Subjects: Consumers; Congresses; Research; Consumer protection
Other titles: Conference on Conceptualization and Measurement of Consumer Satisfaction/Dissatisfaction.
Notes: Excerpted from proceedings of a conference on "Conceptualization and Measurement of Consumer Satisfaction/Dissatisfaction."