Power
Subtitle: how J.D. Power III became the auto industry's adviser, confessor, and eyewitness to history
By: Sarah Morgans, Bill Thorness
Contributors: Thorness, Bill, 1960-
Edition: First edition.
Published: 2013
Language: eng
Number of pages: 399
ISBN-13: 9780981833675; 9780981833682
Subjects: Automobiles; J.D. Power and Associates; Selling; Consumer satisfaction; Marketing research companies; Public relations; Automobile industry and trade
Notes: Includes bibliographical references and index.
Table of contents: title: The outsider's perspective; title: End run to the decision maker; title: Forging relationships; title: The gold standard of quality; title: Revolutionizing retail; title: Marketplace insights; title: Managing the brand; title: Tough calls; title: Controlled controversy.