Strategic brand accounting
By: Keith Ward, Sri Srikanthan, and Richard Neal.
Contributors: Srikanthan, Sri.; Neal, Richard.; Cranfield School ofManagement.
Series: Cranfield School of Management working paper -- SWP 19/90
Publisher: Cranfield School of Management
Published: 1990
Place of publication: Cranfield
Language: eng
Notes: Summary report of Cranfield Marketing Accounting Research Centre Workshop, 24 May 1989.