Planning and creating better direct mail
By: [by] John D. Yeck [and] John T. Maguire.
Contributors: Maguire, John T., joint author.
Series: McGraw-Hill series in marketing & advertising
Publisher: McGraw-Hill
Published: 1961
Place of publication: New York
Language: eng
Number of pages: 387
Subjects: Advertising, Direct-mail.
Notes: Includes bibliography.