The glittering silver market
Subtitle: the rise of the elderly consumers in Asia
By: Yuwa Hedrick-Wong
Publisher: John Wiley & Sons (Asia)
Published: 2007
Place of publication: Singapore; Hoboken, NJ
Language: eng
Number of pages: 166
ISBN-13: 9780470822074
Subjects: Older consumers -- Asia; Target marketing -- Asia; Market segmentation -- Asia
Notes: Includes bibliographical references (p. 159-162) and index