Marketing costs in industrial businesses
Subtitle: a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share
By: by Robert D. Buzzell and Paul W. Farris.
Contributors: Farris, Paul.; Marketing Science Institute
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 85
Subjects: Marketing -- United States -- Costs.
Notes: "Report no. 76-120."

Bibliography: p. 52.