Low-cost marketing research
Subtitle: a guide for small businesses
By: Keith Gorton and Isobel Doole.
Contributors: Doole, Isobel.; Industrial Marketing Research Association.
Edition: 2nd ed.
Publisher: Wiley
Published: 1989
Place of publication: Chichester [England]; New York
Language: eng
Number of pages: 149
Subjects: Marketing research; Small business; Marketing research -- Great Britain; Small business -- Great Britain
Notes: Includes bibliographical references (p. 146) and index.
"Prepared under the auspices of the Industrial Marketing Research Association [sic]."
Table of contents: title: Introduction and scene-setting; title: Information collection : desk research; title: Information collection : field research; title: Sampling methods; title: Who is responsible?; title: The questionnaire; title: International marketing research; title: Appendices: Code of conduct. A checklist for marketing researchers. Random number tables.