Burn your business plan!
Subtitle: what investors really want from entrepreneurs
By: by David E. Gumpert.
Publisher: Lauson Publishing
Published: 2002
Place of publication: Needham, MA
Language: eng
Number of pages: 178
Subjects: Business planning.; Corporations -- Investor relations.; New business enterprises.
Notes: Includes index.
Table of contents: title: Preface; title: Acknowledgments; title: Introduction : Investor relations for entrepreneurs; title: Part I : Perspectives on business planning; title: Raising money in an age of high anxiety : why investors have business plan phobia ; Ask the wrong question and you'll get the wrong answer; title: where we've gone wrong in thinking about business plans ; Is planning a useful exercise? What the research shows; title: Part II : Seven actions you should take before preparing a business plan; title: Look inward : what is your startup karma? ; Presentation : giving form to your ideas ; Compose a synopsis ; Develop meaningful and hard-hitting financials ; Build a web site that demonstrates your business model ; Use publicity to attract investor attention ; Touch the marketplace; title: Part III : Business planning and the investment process; title: What you're selling and what investors are buying : capitalize on investor psychology ; Teaming up with AOL for love and money : a case study ; Best investor relations approach for you.