Building the Customer Specific Retail Enterprise
Publisher: Breezy Heights Pub
Published: 1999
Language: eng
Format: Hardcover
Number of pages: 243
ISBN-13: 9780967256207
Subjects: Business & Economics / Retailing; Business; Business & Economics; Business Information; Customer loyalty programs; Management; Marketing; Marketing - General; Retail trade; Business & Economics / Marketing / General; Business/Economics
First sentence: Technology has enabled retailers to cost-effectively launch and operate loyalty programs.