Consumer Behavior 2014
By: by Richard K. Miller and Kelli Washington
Contributors: Washington, Kelli, author
Edition: 10th edition.
Series: RKMA Market Research Handbook Series
Published: 2014
Language: eng
Number of pages: 481
ISBN-13: 9781577831945
Subjects: Consumer behavior; Statistics; Marketing research; Handbooks, manuals; Consumers' preferences
Notes: Contains appendices.

Includes bibliographical references.

Internet Archive - 2

Internet Archive 2
Table of contents: title: Part 1 The American Consumer: Demographic Overview; title: Consumer Spending; title: Retail Spending; title: Use of Time; title: Use of Media and the Internet; title: Consumer Income and Wealth; title: Consumer Debt; title: Part 2 Shopping Behaviors:  Competition Between Shopping Channels; title: In Store Shopping; title: Online Shopping; title: Mobile Shopping; title: Peer to Peer Shopping; title: Part 3 Behavioral Analyses: At Home; title: Away from Home; title: Brand Loyalty; title: Buying American Made; title: Buying Local; title: Consumer Confidence; title: Customer Satisfaction; title: Environmentally Conscious Consumerism; title: Gift Giving; title: Influence of Gasoline Prices; title: Payment Preferences; title: Post Recession Consumer Behavior; title: Privacy Issues; title: Purchase Decision Making; title: Response to Advertising; title: Response to Customer Service; title: Response to Reviews; title: Spending for Goods Versus Experiences; title: Part 4 Affluent Consumers: Luxury and Affluent Markets; title: Population Centers of US Affluence; title: Market Surveys; title: Part 5 Customer Brand Preferences: Brand Attraction; title: Brand Equity; title: Customer Experience; title: Customer Loyalty Engagement; title: Customer Satisfaction; title: Customer Service; title: Facebook Fan Brand Loyalty; title: Online Retailer Shopper Satisfaction; title: Part 6 Ethnic Focus: African-American Consumers; title: Arab-American Consumers; title: Asian-American Consumers; title: Hispanic and Latin-American Consumers; title: Jewish-American Consumers; title: Muslim-American Consumers; title: Native-American Consumers; title: Part 7 Gender Focus: Female Consumers; title: Male Consumers; title: Part 8 Generational Focus: Generational Comparisons; title: Senior Consumers; title: Baby Boomer Consumers; title: Generation X Consumers; title: Millenial Consumers; title: Part 9 Segmentation: College Students; title: Consumers with Disabilities; title: Families with Children; title: Family Caregivers; title: Gay and Lesbian Consumers; title: Immigrant Consumers; title: Married Couples; title: Military Consumers; title: Pet Owners; title: Retirees; title: Single Consumers; title: Part 10 Geodemographics: Megapolitan Regions; title: Metropolitan Profiles; title: Metropolitan Statistical Areas; title: Micropolitan Statistical Areas; title: State Population Profiles; title: State Economic Profiles; title: Part 11 Communities: Americans' Views on their Communities; title: Where Americans Want to Live; title: Relocation; title: All American Cities; title: Best Small Towns; title: Great Places in America.