Demand driven strategic planning
By: Marcos Fava Neves
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
ISBN-13: 9780415626392
Subjects: Marketing; Planning; Business networks; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: The company as a network; title: Analysis of the company environment and market (external analysis); title: Analyzing the company and competitors (internal analysis); title: Establishing the objectives; title: Strategies to reach objectives; title: Products, services, brands and packaging decisions; title: Communication decisions; title: Marketing channels decisions; title: Sales force decisions; title: Pricing decions; title: Budgeting; title: Strategic plan and projects management.