Strategic brand management
Subtitle: new approaches to creating and evaluating brand equity
By: Jean-Noël Kapferer ; [translated by Philip Gibbs].
Publisher: Free Press; Maxwell Macmillan Canada
Published: 1994
Place of publication: New York; Toronto
Language: eng
Number of pages: 341
Subjects: Brand name products -- Management
Notes: Includes bibliographical references (p. 309-319) and index.