Understanding the consumer
Subtitle: a psychological approach
By: David A. Statt.
Publisher: Macmillan
Published: 1997
Place of publication: Houndmills, Basingstoke, Hampshire
Language: eng
Number of pages: 332
Subjects: Advertising -- Psychological aspects.; Consumer behavior -- Psychological aspects.; Shopping -- Psychological aspects.
Notes: Includes bibliographical references (p. 302-322) and indexes.