Applying market segmentation schemes
Subtitle: choices, costs, and control
By: by Thomas V. Bonoma, Benson P. Shapiro
Contributors: Shapiro, Benson P
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- 9-784-041
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1984
Place of publication: Boston, MA
Language: eng
Number of pages: 21
Subjects: Market segmentation
Notes: "January 1984."

Bibliography: p. 21