Optimal Database Marketing
Subtitle: Strategy, Development, and Data Mining
Publisher: Sage Publications, Inc; Sage Pub.
Published: March 26, 2002
Language: eng
Format: Hardcover
Number of pages: 424
ISBN-13: 9780761923572
Subjects: Business & Management; Sales & marketing; E-Commerce - Internet Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Electronic commerce; Advertising & Promotion; Marketing - General; Databases; Direct marketing; Business & Economics / Marketing / General; Database marketing
First sentence: Keri's daily routine is similar to the routines of millions of other people in the United States and other countries.