Towards effective place brand management
Subtitle: branding European cities and regions
By: edited by Gregory Ashworth, Mihalis Kavaratzis
Publisher: Edward Elgar; Edward Elgar Publishing
Published: 2010
Place of publication: Cheltenham, UK; Northampton, MA
Language: eng
Number of pages: 279
ISBN-13: 9781848442429
Subjects: Product management; Brand name products; Place marketing; Case studies
Notes: Includes bibliographical references (p. 240-268) and index.