Research frontiers in interactive marketing
By: prepared by Lisa Klein, Nicholas Lurie
Contributors: Klein, Lisa, 1970-; Lurie, Nicholas; Research Frontiers in Interactive Marketing (1997 : Cambridge, Mass.)
Series: Report / Marketing Science Institute -- no. 97-129; Report (Marketing Science Institute) -- no. 97-129
Publisher: Marketing Science Institute
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Subjects: Interactive marketing -- Research -- Congresses; Internet marketing -- Research -- Congresses; Marketing research -- Congresses
Notes: "Conference Summary."

"December 1997."

"September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts."

Includes bibliographical references
Table of contents: title: L; title: i; title: f; title: e; title: a; title: t; title: t; title: h; title: e; title: f; title: r; title: o; title: n; title: t; title: i; title: e; title: r; title: :; title: s; title: e; title: t; title: t; title: i; title: n; title: g; title: t; title: h; title: e; title: s; title: t; title: a; title: g; title: e; title: /; title: J; title: o; title: h; title: n; title: D; title: e; title: i; title: g; title: h; title: t; title: o; title: n; title: ,; title: R; title: a; title: s; title: h; title: i; title: G; title: l; title: a; title: z; title: e; title: r; title: W; title: h; title: o; title: w; title: i; title: l; title: l; title: b; title: e; title: a; title: f; title: f; title: e; title: c; title: t; title: e; title: d; title: b; title: y; title: t; title: h; title: e; title: i; title: n; title: t; title: e; title: r; title: n; title: e; title: t; title: ?; title: :; title: T; title: h; title: e; title: r; title: o; title: l; title: e; title: o; title: f; title: m; title: a; title: r; title: k; title: e; title: t; title: i; title: n; title: g; title: c; title: o; title: m; title: m; title: u; title: n; title: i; title: c; title: a; title: t; title: i; title: o; title: n; title: s; title: /; title: E; title: r; title: i; title: c; title: A; title: n; title: d; title: e; title: r; title: s; title: o; title: n; title: ,; title: F; title: l; title: o; title: r; title: i; title: a; title: n; title: Z; title: e; title: t; title: t; title: e; title: l; title: m; title: e; title: y; title: e; title: r; title: I; title: n; title: t; title: e; title: r; title: n; title: e; title: t; title: m; title: a; title: r; title: k; title: e; title: t; title: i; title: n; title: g; title: ,; title: c; title: a; title: t; title: a; title: l; title: o; title: g; title: m; title: a; title: r; title: k; title: e; title: t; title: i; title: n; title: g; title: ,; title: a; title: n; title: d; title: c; title: o; title: n; title: v; title: e; title: n; title: t; title: i; title: o; title: n; title: a; title: l; title: r; title: e; title: t; title: a; title: i; title: l; title: i; title: n; title: g; title: :; title: a; title: s; title: t; title: r; title: u; title: c; title: t; title: u; title: r; title: a; title: l; title: a; title: n; title: a; title: l; title: y; title: s; title: i; title: s; title: /; title: R; title: o; title: b; title: e; title: r; title: t; title: P; title: e; title: t; title: e; title: r; title: s; title: o; title: n; title: ,; title: S; title: r; title: i; title: d; title: h; title: a; title: r; title: B; title: a; title: l; title: a; title: s; title: u; title: b; title: r; title: a; title: m; title: a; title: n; title: i; title: a; title: n; title: I; title: n; title: t; title: r; title: o; title: d; title: u; title: c; title: i; title: n; title: g; title: a; title: n; title: e; title: w; title: c; title: h; title: a; title: n; title: n; title: e; title: l; title: :; title: t; title: h; title: e; title: s; title: t; title: o; title: r; title: y; title: o; title: f; title: C; title: h; title: a; title: s; title: e; title: o; title: n; title: -; title: l; title: i; title: n; title: e; title: b; title: a; title: n; title: k; title: i; title: n; title: g; title: /; title: R; title: u; title: s; title: s; title: e; title: l; title: H; title: e; title: r; title: z; title: F; title: a; title: c; title: i; title: l; title: i; title: t; title: a; title: t; title: i; title: n; title: g; title: b; title: u; title: y; title: e; title: r; title: -; title: s; title: e; title: l; title: l; title: e; title: r; title: e; title: x; title: c; title: h; title: a; title: n; title: g; title: e; title: s; title: i; title: n; title: b; title: u; title: s; title: i; title: n; title: e; title: s; title: s; title: m; title: a; title: r; title: k; title: e; title: t; title: s; title: u; title: s; title: i; title: n; title: g; title: t; title: h; title: e; title: i; title: n; title: t; title: e; title: r; title: n; title: e; 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title: c; title: u; title: s; title: t; title: o; title: m; title: e; title: r; title: s; title: /; title: E; title: r; title: i; title: c; title: J; title: .; title: J; title: o; title: h; title: n; title: s; title: o; title: n; title: I; title: n; title: t; title: e; title: r; title: a; title: c; title: t; title: i; title: v; title: e; title: h; title: o; title: m; title: e; title: s; title: h; title: o; title: p; title: p; title: i; title: n; title: g; title: :; title: e; title: f; title: f; title: e; title: c; title: t; title: s; title: o; title: f; title: l; title: o; title: w; title: e; title: r; title: e; title: d; title: s; title: e; title: a; title: r; title: c; title: h; title: c; title: o; title: s; title: t; title: s; title: o; title: n; title: c; title: o; title: m; title: p; title: e; title: t; title: i; title: t; title: i; title: o; title: n; title: /; title: J; title: o; title: h; title: n; title: L; title: y; title: n; title: c; title: h; title: I; title: n; title: t; 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