Control of "error" in market research data.
By: Edited by John U. Farley [and] John A. Howard.
Contributors: Howard, John A., joint author.
Publisher: Lexington Books
Published: 1974
Place of publication: Lexington, Mass
Language: eng
Number of pages: 347
Subjects: Marketing research.; Error analysis (Mathematics)
Notes: Bibliography: p. 327-341.