Monopoly Rules
Subtitle: How to Find, Capture, and Control the Most Lucrative Markets in Any Business
Publisher: Crown Business
Published: August 30, 2005
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9781400049721
Subjects: New products; Management; Monopoly; Product Management; Business & Economics; Business / Economics / Finance; Product life cycle; Business/Economics; Advertising & Promotion; Business & Economics / General; General; Business planning
Description: "What people on the front lines - making, marketing, and selling products and services - really want is to be alone in the marketplace, to have a space that they own for a long enough period of time so they can make some real money. In this short, powerful book, Milind Lele shows you how." "Customers are changing and the homogenous mass market has gone the way of the nickel soda. Now the game is winning market segments. In this world, Monopoly Rules provides a new way to think and take action and stay ahead of the game."--Jacket.