Perspectives on marketing information
By: by David S. Hopkins and Barbara T. Licht.
Contributors: Licht, Barbara T., joint author.
Series: Information bulletin - Conference Board ; no. 24; Information bulletin (Conference Board) ;; no. 24.
Publisher: Conference Board
Published: 1977
Place of publication: New York
Language: eng
Number of pages: 15
Subjects: Marketing research.; Marketing research -- Data processing.