Marketing research for managers
By: Sunny Crouch, Matthew Housden.
Contributors: Housden, Matthew.; Institute of Marketing.
Edition: 2nd ed.
Series: The marketing series. Professional development; Marketing series (London, England).
Publisher: Butterworth Heinemann; Butterworth-Heinemann
Published: 1996
Place of publication: Oxford; Boston
Language: eng
Number of pages: 322
Subjects: Marketing research.
Description: xii, 322 p. : 25 cm
Notes: Includes bibliographical references and index.
"Published on behalf of the Institute of Marketing."