Winning the Influence Game
Subtitle: What Every Business Leader Should Know about Government
Contributors: Edwards, Mickey; Thakrar, Usha
Publisher: John Wiley & Sons
Published: 2001
Place of publication: New York
Language: eng
Format: [electronic resource] :
Number of pages: 273
ISBN-13: 9780471151326
Subjects: Industrial policy; Business and politics
Description: This is the book Bill Gates wishes he had had before the government unleashed its antitrust suit against Microsoft. More 'new economy' businesses are waking up to the fact that government regulations and policies can determine the very viability of a business - and realizing they need a roadmap for shaping governmental policies. This book provides it, addressing this increasingly hot issue, offering real-world strategies for negotiation and coalition building.
Notes: Description based on print version record.
Table of contents: title: Winning the Influence Game; Contents; PREFACE; INTRODUCTION: THE INFLUENCE GAME; CHAPTER 1 Fundamental Principles; PART I: LAYING THE FOUNDATION; CHAPTER 2 Linking Goals to Business Strategy; CHAPTER 3 Organizing to Influence; CHAPTER 4 Cultivating Relationships; PART II: CRAFTING WINNING STRATEGIES; CHAPTER 5 Identifying Leverage Points; CHAPTER 6 Building Coalitions; CHAPTER 7 Framing Arguments; PART III: LOOKING FORWARD; CHAPTER 8 Globalization: The Rise of Corporate Diplomacy; CHAPTER 9 The Internet: Leveling the Playing Field; CONCLUDING THOUGHTS; RECOMMENDED READING; NOTES; INDEX.