A path analysis model of the advertising-sales relationship
By: Johny K. Johansson, Robert Redinger
Contributors: Redinger, Robert, joint author; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 201; Faculty working papers -- no. 201.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1974
Place of publication: [Urbana, Ill.]
Language: eng
Subjects: Mathematical models; Multivariate analysis; Advertising; Sales
Notes: In double columns.

Includes bibliographical references.