Consumer behavior
Subtitle: contemporary research in action
By: by Robert J. Holloway, Robert A. Mittelstaedt and M. Venkatesan.
Contributors: Holloway, Robert J.; Mittelstaedt, Robert A., 1932-; Venkatesan, M., 1936-
Publisher: Houghton Mifflin
Published: 1970
Place of publication: Boston
Number of pages: 458
Subjects: Consumers; Motivation research (Marketing)
Notes: Includes bibliographies.