Why utilities marketing
Subtitle: selected papers presented at the 19th and 20th annual Public Utilities Marketing Seminars of the American Marketing Association, May 9-11, 1973, and May 9-10, 1974
By: edited by R. L. Harkay.
Contributors: Harkay, R. L.; American Marketing Association.
Publisher: American Telephone and Telegraph Co.
Published: 1974
Place of publication: New York
Language: eng
Number of pages: 204
Subjects: Public utilities -- United States -- Congresses.; Marketing -- United States -- Congresses.