MP Internet Marketing
Subtitle:  Building Advantage in a Networked Economy with CD
Edition: 1 edition
Publisher: McGraw-Hill/Irwin
Published: August 16, 2001
Language: eng
Format: Hardcover
Number of pages: 726
ISBN-13: 9780072512083
Subjects: Economics, Finance, Business and Industry; Marketing; Business/Economics; Computer Networks; Electronic Commerce; Business & Economics; Business / Economics / Finance; Coursepacks; Internet - General; Advertising & Promotion; E-Commerce - Internet Marketing; Business & Economics / E-Commerce / Internet Marketing; Marketing - General
First sentence: At its core, the mission of marketing is to attract and retain customers.