Managing market relationships
Subtitle: methodological and empirical insights
By: by Adam Lindgreen.
Publisher: Gower; Gower Pub.
Published: 2008
Place of publication: Aldershot, Hants, England; Burlington, VT
Language: eng
Number of pages: 223
ISBN-13: 9780566088834
Subjects: Relationship marketing; Marketing research
Notes: Includes bibliographical references and index.