Methoden und Modelle der Marktsegmentierung
By: Heymo Böhler.
Edition: 1. Aufl.
Series: Betriebswirtschaftliche Abhandlungen : n.F. ;; Bd. 33
Publisher: Poeschel
Published: 1977
Place of publication: Stuttgart
Language: ger
Number of pages: 332
Subjects: Market segmentation.
Notes: Bibliography: p. 305-326.
Includes index.