Bewertung von Sportmarken
Subtitle: Messung und Wirkungen der Markenstärke von Fussballbundesligavereinen
By: Sandra Feldmann.
Series: Marktorientierte Unternehmensführung -- Bd. 28
Publisher: Peter Lang
Published: 2007
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 287
ISBN-13: 9783631559628
Subjects: Soccer -- Economic aspects -- Germany.; Soccer teams -- Germany -- Marketing.; Brand name products -- Germany.
Notes: Originally presented as the author's thesis (doctoral)--Universität Siegen, 2006.

Includes bibliographical references (p. 247-287).