Marketing in nonprofit organizations
By: edited by Patrick J. Montana.
Contributors: Montana, Patrick J.
Publisher: AMACOM
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 302
Subjects: Nonprofit organizations -- Marketing -- Addresses, essays, lectures.
Description: Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research and planning; 5) consumer products and services; 6) industrial products; 7) promoting products and services and 8) international marketing.
Notes: Includes bibliographical references and index.