Design and marketing of new products
By: Glen L. Urban, John R. Hauser.
Contributors: Hauser, John R.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1993
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 701
Subjects: New products; Design, Industrial -- United States
Notes: Includes bibliographical references (p. 667-692) and index.