Global marketing strategies
By: Jean-Pierre Jeannet, H. David Hennessey.
Contributors: Hennessey, H. David.
Edition: 5th ed.
Publisher: Houghton Mifflin
Published: 2000
Place of publication: Boston, [Mass.]
Language: eng
Number of pages: 762
Notes: With: Cases in global marketing strategies 5th ed/Jean-Pierre Jeannet and David Hennessey.