Consumer behavior
Subtitle: contemporary research in action [by] Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan.
Contributors: Mittelstaedt, Robert A., 1932-; Venkatesan, M., 1936-
Publisher: Houghton Mifflin
Published: 1971
Place of publication: Boston
Language: eng
Number of pages: 458
Subjects: Consumers; Motivation research (Marketing)