Consumer decision processes
Subtitle: marketing and advertising implications
By: [by] Francesco M. Nicosia. --
Contributors: California.  University.  School of Business Administration.; California. University. Survey Research Center.
Series: Prentice-Hall international series in management
Place of publication: Englewood Cliffs, N.J
Number of pages: 284
Subjects: Consumers.; Consumption (Economics)
Notes: Prentice-Hall behavoiral sciences in business series. *** "A project of the Consumer behavior program.  School of Business Administration and Survey Research Center, University of California at Berkeley." *** Bibliography: p. 247-272.

6