A marketing approach to student recruitment
Subtitle: the best of CASE currents
By: edited by Virginia L. Carter and Catherine S. Garigan.
Contributors: Smith, Virginia Carter.; Garigan, Catherine S.; Council for Advancement and Support of Education.
Publisher: Council for Advancement and Support of Education
Published: 1979
Place of publication: Washington, D.C
Language: eng
Number of pages: 79
Subjects: College students -- Recruiting -- United States.; Marketing.; Universities and colleges -- Public relations -- United States.; College publicity -- United States.
Notes: Bibliography: p. 30.