Marketing the sports organisation
Subtitle: building networks and relationships
By: Alain Ferrand and Scott McCarthy.
Contributors: McCarthy, Scott, 1958-
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780415453295; 9780415453301; 9780203893036
Subjects: Sports -- Societies, etc. -- Marketing; Sports administration; Relationship marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Relationship marketing for sports organisations : theoretical foundations and challenges; title: Strategic analysis for relationship marketing; title: Issues in implementing a relationship-marketing strategy; title: British judo case study : relationship marketing principles in a national governing body of sport.