Unternehmen im Web 2.0
Subtitle: zur strategischen Integration von Konsumentenleistungen durch Social Media
By: Frank Kleemann, Christian Eismann, Tabea Beyreuther, Sabine Hornung, Katrin Duske, C. Günter Voss
Publisher: Campus Verlag
Published: 2012
Place of publication: Frankfurt am Main
Language: ger
Number of pages: 360
ISBN-13: 9783593397726
Subjects: Social media; Business enterprises; Web 2.0.; Internet marketing; Social aspects
Notes: Includes bibliographical references (pages 342-360).