Marketing industrial services in Japan and the United States
Subtitle: it's not just "who you know"
By: R. Bruce Money
Series: Report -- no. 96-106; Report (Marketing Science Institute) -- no. 96-106
Publisher: Marketing Science Institute
Published: 1996
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: Marketing -- Japan; Marketing -- United States; Service industries -- Marketing
Notes: "May 1996."

"Working paper."

Includes bibliographical references (p. 37-44)