Consumer behavior
Subtitle: implications for marketing strategy
By: Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Contributors: Best, Roger J.; Coney, Kenneth A.
Edition: 5th ed.
Publisher: Irwin
Published: 1991
Place of publication: Homewood, IL
Language: eng
Subjects: Consumer behavior -- United States.; Market surveys -- United States.; Consumer behavior -- United States -- Case studies.; Market surveys -- United States -- Case studies.