Sport et marketing public
By: Christopher Hautbois, Michel Desbordes.
Contributors: Desbordes, Michel.
Series: Connaissance de la gestion
Publisher: Economica
Published: 2008
Place of publication: Paris
Language: fre
Number of pages: 271
ISBN-13: 9782717854442
Subjects: Sports -- France -- Marketing; Sports sponsorship -- France; Sports -- Canada -- Marketing
Notes: Includes bibliographical references (p. [255]-260) and index.