Developing a positioning strategy in the oil pump industry
Subtitle: but benchmarked against whom
By: Dr. Leslie de Chernatony, Dr. Kevin Daniels and Professor Gerry Johnson.
Contributors: Daniels, Kevin.; Johnson, Gerry.; City University. Business School.
Series: Working papers / City University. Business School
Publisher: City University Business School
Published: 1992
Place of publication: London
Language: eng