Coverstory--automated news findings in marketing
By: John D. Schmitz, Gordon D. Armstrong, John D.C. Little.
Contributors: Armstrong, Gordon D.; Little, John D. C.; Sloan School of Management.
Series: MCWP -- #90-5; Working paper / Alfred P. Sloan School of Management -- WP#: 3176-90-MS; Working paper (Sloan School of Management) -- 3176-90.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1990
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 10
Other titles: Automated news findings in marketing.