Marketing
Subtitle: an integrated analytical approach
By: by Weldon J. Taylor and Roy T. Shaw, Jr.
Contributors: Shaw, Roy Thomas, 1916- joint author.
Edition: 2d ed.
Publisher: South-western Pub. Co.
Published: 1969
Place of publication: Cincinnati
Language: eng
Number of pages: 834
Subjects: Marketing.
Notes: Includes bibliographical references.
"S71."