Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success
Publisher: Broadway
Published: February 17, 1998
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780767901840
Subjects: Advice on careers & achieving success; Management & management techniques; United States; Corporate & Business History - General; Business & Economics; Business / Economics / Finance; Southwest Airlines Co; Business/Economics; Management; Entrepreneurship; Aviation - Commercial; Business & Economics / General; General; Airlines
First sentence: Isn't it nuts for a company to ... like to keep prices at rock bottom?