Signs and Machines
Subtitle: Capitalism and the Production of Subjectivity
Publisher: Semiotext(e)
Published: May 2014
Place of publication: Los Angeles, USA
Language: eng
Format: Paperback
Number of pages: 279
ISBN-13: 9781584351306
Description: "Moving beyond the dualism of signifier and signified, Signs and Machines shows how signs act as "sign-operators" that enter directly into material flows and into the functioning of machines. Money, the stock market, price differentials, algorithms, and scientific equations and formulas constitute semiotic "motors" that make capitalism's social and technical machines run, bypassing representation and consciousness to produce social subjections and semiotic enslavements. Lazzarato contrasts Deleuze and Guattari's complex semiotics with the political theories of Jacques Rancière, Antonio Negri and Michael Hardt, Paolo Virno, and Judith Butler, for whom language and the public space it opens still play a fundamental role. Lazzarato asks: What are the conditions necessary for political and existential rupture at a time when the production of subjectivity represents the primary and perhaps most important work of capitalism? What are the specific tools required to undo the industrial mass production of subjectivity undertaken by business and the state? What types of organization must we construct for a process of subjectivation that would allow us to escape the hold of social subjection and machinic enslavement? In addressing these questions, Signs and Machines takes on a task that is today more urgent than ever." -- Publisher's description.