Brand policy determination
By: [by] Victor J. Cook and Thomas F. Schutte.
Contributors: Schutte, Thomas F., joint author.; Marketing Science Institute.
Series: Marketing Science Institute. Series of books
Publisher: Allyn and Bacon
Published: 1967
Place of publication: Boston
Language: eng
Number of pages: 209
Subjects: Brand name products.; Business names.
Notes: Bibliography: p. 188-204.