Le publicitor
By: Bernard Brochand, Jacques Lendrevie ; avec la collaboration de Michel Grandjean.
Contributors: Lendrevie, Jacques; Grandjean, Michel.
Edition: 3e éd. mise à jour et augm.
Series: Dalloz Gestion.
Publisher: Dalloz
Published: 1989
Place of publication: Paris
Language: fre
Number of pages: 598
Subjects: Advertising -- France.
Notes: Includes bibliographical references and index.
Accompanied by booklet: Les chiffres clés du marché publicitaire / Michel Grandjean (54 p. : ill., maps ; 22 cm.)