Health care marketing plans
Subtitle: from strategy to action
By: Steven G. Hillestad, Eric N. Berkowitz.
Contributors: Berkowitz, Eric N.
Publisher: Dow Jones-Irwin
Published: 1984
Place of publication: Homewood, Ill
Language: eng
Number of pages: 191
Subjects: Medical care -- Marketing.; Strategic planning.; Health services administration.
Notes: Includes bibliographies and index.