Obtaining and Retaining Customers - Part II
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740305166
Table of contents: title: Content; title: 1. 4 Retaining Customers; title: 2. The Economics of loyalty; title: 3. Customer Equity – The new measure of value; title: 4. How do you build Customer Equity?; title: 5. Customer relationships; title: 6. Dimensions of service quality; title: 7. Why RFM?; title: 8. 5 Growing Customers; title: 9. Bibliography