Foundations of marketing
By: M. Dale Beckman, David L. Kurtz, Louis E. Boone.
Contributors: Boone, Louis E.; Kurtz, David L.
Edition: 5th Canadian ed.
Publisher: Dryden
Published: 1992
Place of publication: Toronto
Language: eng
Number of pages: 747
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.