Die Sprache der Anzeigenwerbung.
Edition: 2., rev. Aufl.
Series: Sprache der Gegenwart,; Bd. 4
Publisher: Pädagogischer Verlag Schwann
Published: 1971
Place of publication: Düsseldorf
Language: ger
Number of pages: 288
Subjects: Advertising -- Germany (West)
Notes: Bibliography : p. 273-285.
Originally presented as the author's thesis, Bonn.