Premarket forecasting of new consumer durables
Subtitle: modeling categorization, elimination, and consideration phenomena
By: by Glen L. Urban, John S. Hulland, Bruce D. Weinberg.
Contributors: Weinberg, Bruce D.; Hulland, John.; University of Western Ontario (Western Business School)
Series: Working paper series / University of Western Ontario -- No.92-14R; Working paper series -- No.92-14R.
Publisher: Western Business School, University of Western Ontario
Published: 1992
Place of publication: London, Ontario
Language: eng