Winning your election the Wellstone way
Subtitle: a comprehensive guide for candidates and campaign workers
By: Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani.
Contributors: Lofy, Bill.
Publisher: University of Minnesota Press
Published: 2008
Place of publication: Minneapolis
Language: eng
Number of pages: 289
ISBN-13: 9780816653324; 9780816653331
Subjects: Wellstone, Paul David; Political campaigns -- United States; Campaign management -- United States
Description: "A rare exploration of the racial and class politics of architecture, Little White Houses examines how postwar media representations associated the ordinary single-family house with middle-class whites to the exclusion of others, creating a powerful and invidious cultural iconography that continues to resonate today.. "--
Notes: Includes index.
Table of contents: title: About this book / Jeff Blodgett; title: Running to win: qualities of good candidates and managers; title: Writing a campaign plan and laying out a path to victory; title: Creating a message and delivering it to your audience; title: Identifying your base, swing voters, and opponents through voter targeting; title: How to build your base and use it for direct voter contact; title: Using direct mail to reinforce your message and target specific voters; title: Reaching voters through paid advertising; title: Working with reporters and communicating your message through earned media; title: Raising money and knowing how to spend it; title: Getting to know your candidate and understanding your opponent; title: Maximizing the candidate's time with smart scheduling; title: Getting the most out of technology; title: The campaign manager: what it takes to run a successful race; title: Turning out our voters by getting out the vote; title: You won. Now what?; title: Acknowledgments; title: Index.