Effective Marketing
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788776817213
Table of contents: title: Content; title: 1. Introduction to Marketing; title: 1.1 What is Marketing?; title: 1.2 Marketing and Growth; title: 1.3 Old vs. New Rules of Marketing; title: 2. The Five P’s of Marketing; title: 2.1 Introduction; title: 2.2. Product; title: 2.3 People; title: 2.4 Price; title: 2.5 Place; title: 2.6 Promotion; title: 3. Developing Your Strategic Marketing Plan; title: 3.1 Benefits of a Strategic Marketing Plan; title: 3.2 How to Create a Strategic Marketing Plan; title: 3.3 Elements of a Strategic Marketing Plan; title: 4. Determining Your Target Market; title: 4.1 Introduction; title: 4.2 Determining Your Target Market; title: 5. Identifying Your Competition; title: 5.1 Introduction; title: 5.2 Who Are Your Competitors?; title: 5.3 What to Learn about Your Competition; title: 5.4 Rating Your Company against the Competition; title: 6. Description of Your Product or Service; title: 6.1 Introduction; title: 6.2 List and Describe; title: 7. Your Marketing Budget; title: 7.1 Introduction; title: 7.2 Approaches to Budgeting for Marketing; title: 7.3 Justifying Your Marketing Budget; title: 7.4 Starting from Scratch; title: 8. References