Import marketing
Subtitle: a management guide to profitable operations
By: Jerry Haar and Marta Ortiz-Buonafina
Contributors: Ortiz-Buonafina, Marta
Publisher: Lexington Books
Published: 1989
Place of publication: Lexington, Mass
Language: eng
Number of pages: 230
Subjects: Imports -- United States.; Foreign trade promotion -- United States.; Foreign trade regulation -- United States.
Notes: Includes bibliographical references (p. [219]-222).
Table of contents: title: An introduction to import-marketing management; title: The domestic environment of import activities; title: An analysis of import markets; title: Import-product strategy; title: Import-channel strategy; title: Import-promotion strategy; title: Import-pricing strategy; title: Processing the import transaction; title: Traffic, customhouse brokerage, documentation, and insurance; title: Import procedures.