Innovation
Subtitle: a very short introduction
By: Mark Dodgson and David Gann
Contributors: Gann, David
Series: Very short introductions -- 227; Very short introductions -- 227.
Publisher: Oxford University Press
Published: 2010
Place of publication: Oxford; New York
Language: eng
Number of pages: 148
ISBN-13: 9780199568901
Description: What is innovation? How can it be used? Why is failure so common in the process of innovation? This title looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years.
Notes: Includes bibliographical references (p. 138-143) and index.