Marketing research
By: Carl McDaniel, Jr., Roger Gates.
Contributors: Gates, Roger H., 1942-
Edition: 6th ed.
Publisher: Wiley
Published: 2005
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 617
Subjects: Marketing research.
Other titles: SPSS for Windows.
Notes: Includes bibliographical references and index.
"SPSS student version 11.0 for Windows"--CD-ROM.