Truth, lies, and advertising
Subtitle: the art of account planning
By: by Jon Steel.
Publisher: Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 298
Subjects: Advertising campaigns -- United States -- Planning; Advertising -- United States; Advertising agencies -- Customer services -- United States
Notes: Includes bibliographical references (p. 277-279) and index.
"An Adweek book."