Media Relations Measurement
Subtitle: Determining The Value Of PR To Your Company's Success
Publisher: Gower Publishing Company
Published: November 30, 2004
Language: eng
Format: Hardcover
Number of pages: 115
ISBN-13: 9780566086502
Subjects: Public Relations; Mass media and business; Business/Economics; Business & Economics; Business / Economics / Finance; Evaluation; Industrial management
First sentence: The following situation is familiar to all of us.