Competitive marketing strategy for Europe
Subtitle: developing, maintaining and defending competitive advantage
By: Linden Brown and Malcolm H.B. McDonald.
Contributors: McDonald, Malcolm.
Publisher: Macmillan
Published: 1994
Place of publication: Basingstoke, Hampshire [England]
Language: eng
Number of pages: 370
Subjects: Marketing -- Management.
Notes: Includes bibliographic references (p. 349-357) and index.