Influences of category structure on brand positioning and choice
By: Eloise Coupey ; Kwon Jung
Contributors: Jung, Kwon; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Series: BEBR faculty working paper -- no. 93-0127; BEBR faculty working paper -- no. 93-0127.
Publisher: University of Illinois at Urbana-Champaign
Published: 1993
Place of publication: Champaign
Language: eng
Number of pages: 26
Notes: Contains bibliographical references (p. [1-2]).