Sports marketing
Subtitle: a strategic perspective
By: Matthew D. Shank.
Edition: 3rd ed.
Publisher: Pearson/Prentice Hall
Published: 2005
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 500
Subjects: Sports -- United States -- Marketing.; Sports -- Economic aspects -- United States.
Notes: Includes bibliographical references and index.