Making the Business Case
Publisher: Bookboon
Published: 2013
ISBN-13: 9788776819507
Table of contents: title: Sisältö; title: Introduction; title: From Concept to Company; title: The Business Case; title: How Big?; title: Who is your audience?; title: Odds of failing; title: Have you got what it takes?; title: You can be a millionaire!; title: Making it Happen; title: Communicating Your Idea; title: Telling Your Story; title: The Executive Summary; title: Investor Presentations; title: Next Steps; title: Product or Service; title: What are you selling?; title: How much is it?; title: Intellectual Property; title: What is your unique advantage?; title: Will someone steal my idea?; title: Keeping it secret; title: Trademarks, Copyright and Industrial Designs; title: Do you really own it?; title: Market Need; title: Who needs it?; title: Market Scope; title: How big is the market?; title: Sizing the Market – An Example; title: Does Size Matter?; title: Where’s the Market?; title: Forecasting Sales; title: Distribution; title: How will your product get to market?; title: How will customers know about it?; title: Competition; title: Who will eat your lunch?; title: What about timing?; title: The Team; title: Who’s on Board?; title: Financial; title: What are the numbers?; title: How many years out?; title: The hockey stick forecast; title: Investment returns; title: Risks; title: What’s the biggest risk?; title: Business Plan; title: What needs to be done?; title: Business Model; title: Business Model Canvas; title: Information Sources; title: Business Evolution; title: Selling Out or Building Out; title: What’s your Exit Strategy?; title: Why worry about it?; title: Final Thoughts; title: Endnotes; title: Additional References