Friends with benefits
Subtitle: a social media marketing handbook
By: by Darren Barefoot and Julie Szabo.
Contributors: Szabo, Julie, 1975-
Publisher: No Starch Press
Published: 2010
Place of publication: San Francisco, CA
Language: eng
Number of pages: 280
ISBN-13: 9781593271992
Subjects: Internet marketing; Online social networks
Notes: Includes bibliographical references and index.
Table of contents: title: What is social media?; title: Get social media ready; title: Flagging a ride : finding the right bloggers and communities; title: Netiquette : Miss Manners for the Web; title: Stick out your thumb : devising your pitch; title: Measuring success : how to monitor the Web; title: Is social media marketing risky business?; title: Damage control in the digital age; title: Does MySpace still matter?; title: Understanding Facebook; title: Video marketing with YouTube and other video sharing sites; title: The Twitter revolution; title: The power of crowds : understanding and participating in online communities.