Information campaigns
Subtitle: balancing social values and social change
By: editor, Charles T. Salmon.
Contributors: Salmon, Charles T.
Series: Sage annual reviews of communication research ;; v. 18
Publisher: Sage Publications; SAGE Publications, Inc
Published: 1989
Place of publication: Newbury Park, Calif
Language: eng
Number of pages: 306
Subjects: Publicity; Marketing -- Social aspects; Communication -- Social aspects; Social change; Social marketing
Notes: Includes bibliographical references.