Business-To-Business Internet Marketing
Subtitle: Seven Proven Strategies for Increasing Profits Through Direct Internet Marketing
Edition: 4 edition
Publisher: Maximum Press (FL)
Published: December 2001
Language: eng
Format: Paperback
Number of pages: 402
ISBN-13: 9781885068729
Subjects: Internet; Internet - General; Computers; Business / Economics / Finance; Computer Books: Internet General; Internet marketing; Advertising & Promotion; E-Commerce - Internet Marketing; Marketing - Direct; Industrial marketing
First sentence: This is the Age of the "e"; e-marketing is the new term for marketing; eCRM is the latest positioning for Customer Relationship Management; e-commerce is an integral part of selling for most b-to-b companies.