Boom
Subtitle: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
Contributors: Paco Underhill (Foreword)
Publisher: AMACOM/American Management Association
Published: September 30, 2006
Language: eng
Format: Hardcover
Number of pages: 235
ISBN-13: 9780814473900
Subjects: Sales & marketing; Marketing; Business / Economics / Finance; Business & Economics; Business/Economics; Women consumers; Marketing - General; Marketing - Research; Consumer behavior