PR on a budget
By: Leonard Saffir.
Publisher: Kaplan Pub.
Published: 2007
Place of publication: Chicago, Ill
Language: eng
Number of pages: 241
ISBN-13: 9781419523670
Subjects: Public relations.
Notes: Includes index.
Table of contents: title: What is public relations? the engineering of perception; title: Everyone needs PR but I can't afford it; title: Big agency vs small : bigger is not always better; title: Strategy & tactics : who are we talking to?; title: Brainstorming : there are no bad ideas; title: Spin or win? assume media skepticism; title: The target media & media lists; title: Are you ready? getting the word out; title: There's more than the New York Times : television, radio, community newspapers & newsletters; title: How to stage manage the interview : don't blow it now; title: News conferences : build it and they might not come; title: Surveys, surveys, surveys : measuring public opinion; title: Crisis communications : what to do if disaster strikes; title: The internet : the new PR; title: Performance-based PR : changing the playing field; title: The worthy cause : PR to the rescue; title: Read, read, read and other ways to stay ahead; title: PR, advertising & journalism, synergies & frictions; title: Evaluating the pr program : the nuts and bolts of measurement; title: Learn from experience : mistakes you shouldn't make; title: The future of public relations : what now?