Advertising ethics
By: Edward H. Spence and Brett Van Heekeren.
Contributors: Van Heekeren, Brett.
Series: Basic ethics in action
Publisher: Pearson/Prentice Hall
Published: 2005
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 140
Subjects: Advertising -- Moral and ethical aspects
Notes: Includes bibliographical references (p. 123-129) and index.
Table of contents: title: Ethical reasoning and ethical principles; title: Regulating the advertising environment : the role of the codes of ethics; title: Advertising and the community; title: Truth in advertising; title: Stereotyping : the commodification of identity; title: Endorsements and testimonials : it is all about credibility!; title: Target advertising and the ethics of time and space; title: The digital explosion; title: Ethical advertising.