Light, bright, and polite
Subtitle: how businesses and professionals can safely and effectively navigate social media
By: by Josh Ochs
Publisher: [Media Leaders]
Published: 2012
Place of publication: United States]
Language: eng
Number of pages: 124
ISBN-13: 9780988403901; 9780988403918
Subjects: Social media; Marketing; Internet marketing
Notes: Includes bibliographical references (page 119).
Table of contents: title: How to keep your personal and professional life light, bright and polite on social media; title: It's all about your customer; title: Great messaging is the key to social media; title: Distribution and testing; title: Bubble talk & language pitfalls; title: Borrow and adapt ideas from other industries; title: Guidelines for creative promotional ideas; title: Become a destination marketer; title: The anatomy of a converting website; title: The anatomy of a great testimonial; title: Social media planning and resources; title: Grassroots tips to jumpstart any social media campaign.