Bobby Oswinski's social media promotions for musicians
Subtitle: the manual for marketing yourself, your band, and your music online
Publisher: BOMG Publishing; Hal Leonard
Published: 2013
Place of publication: Burbank, CA
Language: eng
Number of pages: 299
ISBN-13: 9781480387355
Subjects: Social media; Popular music; Internet marketing; Marketing; Music trade; Sound recordings; Technological innovations; Vocational guidance
Other titles: Social media promotions for musicians
Notes: "Glossary": p. 283-290.

Includes bibliographical references, videography, and web resources.
Table of contents: title: It's called promotion. The meaning of self-promotion ; Social media and the music world ; Online word of mouth; title: Your social media strategy. Its a big social media world ; The big picture ; Developing your online strategy ; The center of your online universe ; The steps to a successful online strategy; title: Developing your brand. What is a brand? ; The 3 pillars of a brand ; Developing your brand ; Im with the brand ; Brands and social media; title: Creating your killer website. Elements of a successful website ; Website SEO techniques ; Website measurement techniques ; Summing it up; title: Creating your mailing list. Mailing list overview ; Using a mailing list service ; The email subscribe form ; Crafting a successful email newsletter ; The best times to email ; Frequency of emails ; Building your mailing list; title: Using Facebook for marketing. The difference between a personal and fan page ; What should I say? ; Crafting a promotional post that works ; The Facebook like ; Facebook guidelines to observe ; Promoting posts ; Using Facebook ads; title: Marketing with Twitter. Twitter basics ; Your Twitter profile ; Using Twitter for promotion ; Sharing photos, songs and videos ; Tweet frequency ; The best time to tweet ; Twitter measurement ; Twitter commerce with Chirpify ; Twitter tips and tricks; title: Setting up a blog. Blogging overview ; Blogging platforms overview ; Blog design ; Your RSS feed ; What to write about ; The secrets to a successful blog ; Blog SEO ; Promoting your blog ; Tying your blog to your website ; Making money with your blog; title: Marketing with YouTube. YouTube by the numbers ; Creating a YouTube channel ; Optimizing your YouTube channel ; Optimizing your videos ; In-video branding ; Making money from your videos ; Video analytics ; The online video world is bigger than you think; title: Using Google+ for marketing. Google+ overview ; Setting up an artist or band page ; Setting up your circles; title: Using Pinterest for marketing. Pinterest overview ; Pinterest marketing strategies ; Pinterest SEO ; Ideas for using Pinterest ; Pinterest audio and video; title: Using bookmarking sites. Bookmarking benefits ; StumbleUpon ; Digg ; Reddit ; Delicious ; Technorati ; General submission tips; title: Posting frequency strategy. Posting on social media ; Posting on blogs ; Updating your website ; Newsletter frequency ; Posting videos ; Releasing music.