The Best of Branding
Subtitle: Best Practices in Corporate Building
Edition: 1 edition
Publisher: McGraw-Hill
Published: October 21, 2003
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780071403290
Subjects: Sales & marketing; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Business & Economics / Marketing / General; Brand name products; Case studies; Management
First sentence: A corporate brand is not a by-product.