Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice)
Edition: 7 edition
Publisher: Prentice Hall
Published: May 19, 2005
Language: eng
Format: Hardcover
Number of pages: 624
ISBN-13: 9780131465602
Subjects: Advertising; Business/Economics; Advertising & Promotion; Business & Economics; Business / Economics / Finance; Textbooks; Business & Economics / Advertising & Promotion