Gendai no ryūtsū shisutemu to shōhisha kōdō
Subtitle: kōzō tenkan ni dō taiōsuru ka
By: Tamura Masanori
Publisher: Nihon Keizai Shinbunsha
Published: 1976
Place of publication: Tōkyō
Language: jpn
Number of pages: 264
ISBN-13: 9784532072469
Subjects: Marketing; Consumers
Notes: Includes bibliographical references.