Marketing research
By: David A. Aaker, V. Kumar, George S. Day.
Contributors: Kumar, V.; Day, George S.
Edition: 8th ed, international edition.
Publisher: Wiley
Published: 2004
Place of publication: New York; Chichester
Language: eng
Number of pages: 774
Subjects: Marketing research.
Notes: Previous ed.: 2000.

includes bibliographical references and index.