Business diagnostics
By: Richard Mimick, Michael Thompson
Contributors: Thompson, Michael, 1950-
Edition: University and college 3rd ed.
Publisher: Trafford
Published: 2015
Place of publication: Victoria, B.C
Language: eng
Number of pages: 253
ISBN-13: 9780994771919
Subjects: Organizational effectiveness; Evaluation
Notes: Includes bibliographical references (page 253).
Table of contents: title: Section 1. The External 'Size-Up'; title: 1. The business environment; title: 2. Industry conditions; title: Section 2. The Internal 'Size-Up'; title: 3. The financial evaluation; title: 4. Marketing strategy; title: 5. The operations review; title: 6. Human resources management; title: 7. The technology assessment; title: Section 3. The Company Life Cycle and Related Funding Initiatives; title: 8. New business opportunities and strategies; title: 9. Sources of equity funding; title: 10. Managing growth; title: 11. Sources of debt financing; title: 12. Survival strategies; title: Section 4. Strategic Planning; title: 13. The business planning process; title: Section 5. Case Study; title: Marston Control Devices Ltd.