Vorankündigung von Neuprodukten
Subtitle: strategisches Instrument der kommunikationspolitischen Markteinführung
By: Ulf D. Preukschat.
Publisher: Deutscher Universitäts-Verlag
Published: 1993
Place of publication: Wiesbaden
Language: ger
Number of pages: 253
Subjects: New products -- Management.; Marketing -- Management.
Notes: Includes bibliographical references (p. 233-253).
Originally presented as the author's thesis (doctoral)--Universität Kiel, 1992.
"DUV Wirtschaftswissenschaft"--P. [4] of cover.