Relationships between providers and users of market research
Subtitle: the role of personal trust
By: Christine Moorman, Rohit Deshpandé, Gerald Zaltman.
Contributors: Deshpandé, Rohit.; Zaltman, Gerald.; Marketing ScienceInstitute.
Series: Working paper / Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Notes: Report no.93-111.