Ratings analysis
Subtitle: the theory and practice of audience research
By: James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
Contributors: Phalen, Patricia F; Lichty, Lawrence Wilson
Edition: 3rd ed
Series: LEA's communication series
Publisher: L. Erlbaum Associates
Published: 2006
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 317
Subjects: Television programs -- Rating -- Methodology; Television viewers; Radio programs -- Rating -- Methodology; Radio audiences
Notes: Includes bibliographical references (p. 287-301) and indexes