Psychology for advertisers
By: by D. B. Lucas ... and C. E. Benson.
Contributors: Benson, Charles Emile, 1881- joint author.
Publisher: Harper & brothers
Published: 1930
Place of publication: New York; and London
Language: eng
Number of pages: 351
Subjects: Advertising; Psychology, Applied
Notes: "Selected bibliography": p. 338-343.
"First edition."