Marketing
By: [by] Theodore N. Beckman, William R. Davidson [and] W. Wayne Talarzyk.
Contributors: Davidson, William R., joint author.; Talarzyk, W. Wayne, joint author.
Edition: 9th ed.
Publisher: Ronald Press Co.
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 642
Subjects: Marketing -- United States
Notes: Includes bibliographical references.