Organizational team learning for really new product development
By: Gary S. Lynn
Series: Report -- no. 97-113; Report (Marketing Science Institute) -- no. 97-113
Publisher: MSI
Published: 1997
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 39
Subjects: New products -- United States -- Management; Organizational learning -- United States
Notes: At head of title: Marketing Science Institute

"Commentary."

"July 1997."

Includes bibliographical references (p. 37-39)