Consumer behavior
Subtitle: building market strategy
By: Del I. Hawkins, Roger J. Best, and Kenneth A. Coney.
Contributors: Best, Roger J.; Coney, Kenneth A.
Edition: 7th ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1998
Place of publication: Boston, Mass
Language: eng
Number of pages: 760
Subjects: Consumer behavior -- United States.; Market surveys -- United States.
Notes: Includes bibliographical references and index.