Advertising copywriting
By: [by] Philip Ward Burton [and] G. Bowman Kreer. Foreword by Leo Burnett.
Contributors: Kreer, G. Bowman, joint author.
Edition: 2d ed.
Publisher: Prentice-Hall
Published: 1962
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 484
Subjects: Advertising copy.