It's your biz
Subtitle: the complete guide to becoming your own boss
By: Susan Wilson Solovic, with Ellen R. Kadin ; foreword by Edie Weiner
Contributors: Kadin, Ellen R.
Publisher: American Management Association
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 227
ISBN-13: 9780814416716
Subjects: New business enterprises; Management; Business planning; Small business
Description: Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.
Notes: Includes bibliographical references and index.
Table of contents: title: Starting a business is personal; title: Make smart choices: consider your options; title: Beating the odds: getting it right from the beginning; title: Building a powerful business strategy; title: Purpose, promise, and principles: the cornerstones of your business; title: Marketing and sales strategy; title: People matter; title: Protecting your business, your ideas, and yourself; title: Where will you locate your business?; title: From humble beginnings to great enterprises; title: Pricing and process; title: More practical advice; title: A bundle of resources.