Serious Play
Subtitle: How the World's Best Companies Simulate to Innovate
Publisher: Harvard Business School Press
Published: December 1999
Language: eng
Format: Hardcover
Number of pages: 244
ISBN-13: 9780875848143
Subjects: Business strategy; Computer modelling & simulation; Organizational theory & behaviour; Technology; Models and model making; Corporate Planning; Business / Economics / Finance; Technological Innovations; Business/Economics; Strategic Planning; Nanotechnology; Corporate & Business History - Strategies; Decision Making & Problem Solving; Management; Simulation methods
First sentence: We shape our models, and then our models shape us.