Marketing Communications in Tourism and Hospitality
Subtitle: Concepts, Strategies and Cases
Publisher: Elsevier
Published: 2008
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 321
ISBN-13: 9780080941813
Subjects: Hospitality; Tourism
Description: The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge?. Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Usi.
Notes: Description based on print version record.
Table of contents: title: Front Cover; Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases; Copyright Page; Contents; List of Figures; List of Tables; List of Plates; List of Case Studies; Acknowledgements; Chapter 1: Positioning Marketing Communications for Tourism and Hospitality; Part 1; Part 2; Part 3; Index.