An examination of the role of response moderators in affecting consumer response to retail bank environment
By: D.M. Gladstone ; supervised by S. Greenland and P.J. McGoldrick..
Contributors: Greenland, S.; McGoldrick, P. J.; School of Management.
Publisher: UMIST
Published: 1995
Place of publication: Manchester
Language: eng
Notes: 12205.

M.Sc.