Marketing Environment 05/06
Subtitle: CIM Revision Cards
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 124
ISBN-13: 9780080501352
Description: Relevant, Succinct and Compact.
Notes: Description based on print version record.
Table of contents: title: CIM Revision Cards; Marketing Environment; Unit 1: The Nature of the Organization; Unit 2: The Microenvironment; Unit 3: Analysis of the competitive environment; Unit 4: The Macroenvironment; Unit 5: The Demographic Social and Cultural Environment; Unit 6: The Economic and International Environment; Unit 7: The Political and Legislative Environment; Unit 8: The Technical and Information Environment; Unit 9: Environmental Information Systems.