Yetsiratiyut be-firsum
Subtitle: hashpaʻoteha shel yetsiratiyut ḥazutit ʻal efeḳṭiviyut ha-pirsum
By: Dorit Maman
Publisher: ḥ. mo. l.
Published: 1999
Place of publication: [Israel
Language: heb
Number of pages: 204
Subjects: Creative ability; Visual communication; Advertising; Public service Advertising; Psychological aspects
Other titles: Creativity in advertising :
Notes: Thesis (M.A.)--Universiṭat Bar-Ilan, Ramat Gan, 1999.

Includes bibliographical references (leaves 151-157).