Marketing y tecnicas de ventas
By: por F. Keay, E. L. Wensley.
Contributors: Wensley, G. L.
Series: Enciclopedia de Marketing -- 6
Publisher: Iberico deEdiciones
Published: 1971
Place of publication: [Bilbao]
Language: spa
Notes: Translated from the English edition entitled "Marketing through measurement": Pergamon Press.