Conjoint analysis
Subtitle: a guide for designing & interpreting conjoint studies
Contributors: American Marketing Association. Market Research Division
Series: Marketing research technique series; Marketing research techniques series
Publisher: American Marketing Association, Market Research Division
Published: 1992
Place of publication: Chicago, Ill
Language: eng
Number of pages: 27
Copyright date: 1992
Subjects: Market surveys; Consumers' preferences; Research
Notes: Includes bibliographical references (leaf 27).