Basic Marketing Research (with InfoTrac)
Edition: 5 edition
Publisher: South-Western College Pub
Published: June 2, 2003
Language: eng
Format: Hardcover
Number of pages: 768
ISBN-13: 9780324190977
Subjects: Market research; Organizational theory & behaviour; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - Research; Business & Economics / Marketing / Research; Marketing research