Planned innovation
Subtitle: a dynamic approach to strategic planning and the successful development of new products
By: by Frank R. Bacon, Jr. and Thomas W. Butler, Jr.
Contributors: Butler, Thomas W.
Edition: 2nd ed.
Publisher: Industrial Development Division, Institute of Science and Technology, University of Michigan
Published: 1981
Place of publication: Ann Arbor
Language: eng
Number of pages: 243
Subjects: New products -- Management.; Production planning.; Product management.; Marketing research.
Notes: Includes bibliographical references.
"Reprinted 1988"--T.p verso.