Socialnomics
Subtitle: How social media transforms the way we live and do busness
Publisher: John Wiley  Sons, Inc.
Published: 2011
Place of publication: Hoboken, New Jersey, USA
Language: eng
Format: Paperback
Number of pages: 296
ISBN-13: 9780470638842
Description: Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.