The now revolution
Subtitle: 7 moves to transform your business to a faster, smarter, and more responsive company
By: by Amber Naslund & Jay Baer
Contributors: Baer, Jay, 1969-
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470923276
Description: "The real-time and the social web have fundamentally changed the way we communicate    The future of business is not in measured, considered responses and carefully planned initiatives. Soon, business will be about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.    Having the time and information required to make a considered business decision is a luxury - a luxury that's facing extinction faster than a bluegrass band at a punk club. Yet we've not yet adapted our businesses-culturally or organizationally-to respond to this shift, from the inside out. And adapt we must.    This book isn't about how to "do" social media. Instead, The Now Revolution gives you the blueprints for making those changes-for reexamining and retooling your company or organization to make real-time business work for you. Read about the seven blueprints that will help you engineer your business for the era of agile business.  Culture  Talent & Teams  Internal Communication  Listening  Engagement  Crisis Response  Success Metrics        For each blueprint, the authors provide a detailed discussion of what you need to do to succeed in real-time, including detailed process recommendations, and case studies-mostly from small and medium-sized businesses."--
Notes: Includes index.