Marketing Communications
Subtitle: An Integrated Approach
Edition: 4th ed. edition
Publisher: Kogan Page
Published: July 1, 2004
Language: eng
Format: Paperback
Number of pages: 696
ISBN-13: 9780749442651
Subjects: Sales & marketing; Business/Economics; Business / Economics / Finance; Business & Economics; Marketing - General; Business & Economics / Marketing / General; Communication in marketing
First sentence: Marketing and the marketing communications mix are changing.