Children's dispositions toward proprietary drugs and the role of TV drug advertising
By: by John R. Rossiter, Thomas S. Robertson
Contributors: Robertson, Thomas S.
Series: Research working paper / Columbia University, Graduate School of Business -- no. 228A; Research working papers (Columbia University. Graduate School of Business) -- no. 228A.
Publisher: Columbia University, Graduate School of Business
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 18
Subjects: Advertising; Pharmaceutical industry; Television advertising and children
Notes: Report revised: May 1979.

Includes bibliographical references (leaves 13-14).