An investigation of the effect of risky attributes on consumer evaluation strategies
Subtitle: a thesis
By: presented by Dan Sarel
Contributors: Harvard University. Graduate School of Business Administration
Publisher: Harvard University, Graduate School of Business Administration, George F. Baker Foundation
Published: 1978
Place of publication: Boston]
Language: eng
Number of pages: 205
Subjects: Consumers' preferences; Consumers; Attitudes
Notes: Appendices (leaves 136-205)

Thesis--Harvard University, Graduate School of Business Administration.

Includes bibliographical references.