Why we buy
Subtitle: the science of shopping
By: Paco Underhill.
Edition: 1st Touchstone ed.
Publisher: Simon & Schuster
Published: 2000
Place of publication: New York; Toronto
Language: eng
Number of pages: 255
ISBN-13: 9780684849133; 9780684849140
Subjects: Marketing research; Consumer behavior; Shopping
Notes: Includes index.