Strategic marketing for nonprofit organizations
By: Philip Kotler, Alan R. Andreasen.
Contributors: Andreasen, Alan R., 1934-
Edition: 5th ed.
Publisher: Prentice Hall
Published: 1996
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 632
Subjects: Nonprofit organizations -- Marketing.
Notes: Includes bibliographical references and indexes.