Handbook of Qualitative Research Methods in Marketing
Publisher: Edward Elgar Publishing
Published: February 28, 2007
Language: eng
Format: Hardcover
Number of pages: 595
ISBN-13: 9781845421007
Subjects: Management & management techniques; Sales & marketing; Methodology; Consumers; Business & Economics; Business / Economics / Finance; Business/Economics; Research; Qualitative research; Marketing - Research; Reference - General; Marketing research