Sell your beer in the net: Introduction to e-marketing for the brewing industry + case study Kindle Edition
Publisher: Filip Wiśniewski
Published: May 18, 2019
Language: eng
Format: Kindle Edition
Number of pages: 76
Description: This book is an ideal introduction for people who are associated with the brewing industry and at the same time want to get a solid foundation of e-marketing.

What will you find in this book? 
- Theory - marketing and marketing-mix elements, relation of them to internet marketing, as well as the legal aspects, tools, their evolution and the impact on the creation of advertising campaigns. The reader will also be introduced to marketing in the brewing industry. 
- Practice - case study: characteristics of the beer market in Poland. Why Poland? In recent years, Poland has been experiencing a real flourishing of brewing. One of the largest brewing enterprises in Poland - Kompania Piwowarska and its Tyskie brand - was selected for the case study. The reader will be able to familiarize themselves with the company's strategic analysis, its macro-environment, micro-environment, communication channels used by the company, product portfolio and their campaigns.





https://www.amazon.com/dp/B07RXDY911