Managerial applications of multivariate analysis in marketing
By: James H. Myers, Gary M. Mullet.
Contributors: Mullet, Gary M.
Publisher: American Marketing Association
Published: 2003
Place of publication: Chicago, Ill
Language: eng
Number of pages: 395
Subjects: Marketing -- Statistical methods.; Marketing -- Data processing.; Multivariate analysis.; Marketing -- Management.
Notes: Includes bibliographical references and index.