New service development
Subtitle: creating memorable experiences
By: editors, James A. Fitzsimmons & Mona J. Fitzsimmons.
Contributors: Fitzsimmons, James A.; Fitzsimmons, Mona J.
Publisher: Sage Publications
Published: 2000
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 328
Subjects: Service industries -- Management.; New products -- Management.; Product management.; Customer services.
Notes: Includes bibliographical references and index.