Marketing matters
Subtitle: managing demand in education
By: by Avril Hinchliffe.
Contributors: Nuffield Institute for Health Services Studies.
Series: Nuffield Institute specialist series
Publisher: NuffieldInstitute for Health Services Studies, University of Leeds
Published: 1991
Place of publication: Leeds
Language: eng
Number of pages: 30
Table of contents: pagenum: iv
title: Acknowledgements; title: What Marketing is - What Marketing is not
pagenum: 1
label: Chapter 1; title: The Ideal Marketing Planning Model
pagenum: 4
label: Chapter 2; title: The 6 Case Studies
pagenum: 7
label: Chapter 3; title: Marketing Matters: The Way Forward
pagenum: 27
label: Chapter 4; label: Appendices 1-9
title: Suggested format for undertaking a Marketing Plan derived from the Ideal Model