Consumer Behaviour Analysis (Critical Perspectives on Business and Management)
Publisher: Routledge
Published: June 2002
Language: eng
Format: Hardcover
Number of pages: 504
ISBN-13: 9780415196451
Subjects: Economics, Finance, Business and Industry; Attitudes; Consumer behavior; Consumers; Motivation research (Marketing; Motivation research (Marketing); Business/Economics
First sentence: This paper proposes how the debate over cognitive and behaviorist accounts can be brought to a new resting place via comparison of Dennett's intentional stance with the contextual stance, a philosophical framework which accommodates the environmental determination of behavior.