Advertising works 8
Subtitle: papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994
By: edited and introduced by Chris Baker.
Contributors: Baker, Chris.; Institute of Practitioners in Advertising.
Publisher: NTC Publications
Published: 1995
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 457
Subjects: Advertising -- Great Britain -- Case studies.