The marketing planning process
By: [author, Kate Machattie]
Edition: 1st ed.
Series: Professional diploma in marketing study text -- [unit 1]; CIM study text -- unit D1.
Publisher: BPP Learning Media Ltd.
Published: 2009
Place of publication: London
Language: eng
Number of pages: 258
ISBN-13: 9780751768121
Subjects: Study guides; Examinations; Marketing; Planning; Chartered Institute of Marketing
Notes: "For exams up to and including December 2010"--Cover.

Includes bibliographical references and index.