Voto é marketing---o resto é política
Subtitle: estratégias eleitorais competitivas
By: Rodolfo Grandi, Alexandre Marins, Eduardo Falcão (organizadores) ; Chico Caruso (charges).
Contributors: Grandi, Rodolfo.; Marins, Alexandre.; Falcão, Eduardo.
Series: Coleção Comunicação & marketing ;; 1
Publisher: Associação Brasileira de Consultores Políticos; Edições Loyola
Published: 1992
Place of publication: São Paulo, Brasil
Language: por
Number of pages: 249
Subjects: Political campaigns -- Brazil.; Elections -- Brazil.; Campaign management -- Brazil.
Description: "Edited collection on political consulting in Brazil demonstrates phenomenal growth of this industry in the New Republic. Several leading consultants describe their recent candidates and campaigns"--Handbook of Latin American Studies, v. 57.
Notes: Includes bibliographical references (p. 245-246).