Winning in the Indian market
Subtitle: understanding the transformation of consumer India
By: Rama Bijapurkar
Publisher: John Wiley & Sons (Asia) Pte Ltd.
Published: 2008
Place of publication: Singapore; Hoboken, NJ
Language: eng
Number of pages: 226
ISBN-13: 9780470821992
Subjects: Export marketing -- India; Consumption (Economics) -- India; India -- Economic conditions -- 1947-; India -- Economic policy -- 1991-
Notes: Includes bibliographical references (p. 217-218) and index
Table of contents: title: The mixed messages from consumer India; title: Why bother with consumer India?; title: Understanding consumer India's demand structure; title: Just how much purchasing power does consumer India actually have?; title: Schizophrenic India; title: Demographic, psychographic, and social determinants of consumption; title: Understanding the process of change; title: Cultural foundations of consumer India's behavior; title: Young India, woman India: a closer look; title: Rural consumer India; title: Understanding the "bottom of the pyramid" consumer India; title: Winning in the Indian market