Creativity for innovation management
By: Ina Goller and John Bessant
Contributors: Bessant, J. R., author
Publisher: Routledge
Published: 2017
Language: eng
Number of pages: 332
ISBN-13: 9781138641303; 9781138641327
Subjects: Creative ability in business; Technological innovations; Management
Notes: Includes bibliographical references and index.
Table of contents: title: Creativity...?; title: Exploring problems Being open; title: Building up willpower; title: Self-awareness; title: Creating and sharing visions; title: Practising psychological safety; title: Supporting ideas; title: Pushing the frontiers; title: Creating the context; title: User innovation; title: High involvement innovation; title: Design thinking; title: Creativity under extreme constraints; title: Agile innovation and lean start-up; title: The future of creativity.