Market share and ROI
Subtitle: a peek at some unobserved variables
By: Kusum L. Ailawadi, Paul W. Farris, Mark E. Parry.
Contributors: Farris, Paul W.; Parry, Mark E.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- 93-117; Technical working paper
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng