Marketing: a contemporary analysis
By: [by] Robert D. Buzzell [and others]
Contributors: Buzzell, Robert D. 1933-
Edition: 2d ed.
Publisher: McGraw-Hill
Published: 1972
Place of publication: New York
Language: eng
Number of pages: 776
Subjects: Marketing.; Sales management.
Notes: Includes bibliographical references.
1964 ed. published under title: Marketing, an introductory analysis.