Inside consumption
By: S. Ratneshwar and David Glen Mick [editors].
Contributors: Ratneshwar, S.; Mick, David Glen.
Edition: 1st ed.
Publisher: Routledge
Published: 2005
Place of publication: New York
Language: eng
Subjects: Consumer behavior.; Consumers -- Research.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Consumer approach and avoidance behaviors; title: Rules, variety, and flexibility in consumer choice; title: Sense and sensibility in consumption decisions; title: Consumer identity: history and virtuality; title: Community and culture in valuing brands; title: Consuming authenticity vs. triviality; title: Commentaries.