Marketing financial services
By: Mary Ann Pezzullo.
Contributors: Pezzullo, Mary Ann.; American Bankers Association.
Edition: 5th ed.
Publisher: American Bankers Association
Published: 1998
Place of publication: Washington, D.C
Language: eng
Number of pages: 408
Subjects: Bank marketing.; Financial services industry.
Notes: Includes bibliographical references (p. [393]-401) and index.
Rev. ed. of: Marketing for bankers. 1993. 4th ed.