Positioning
Subtitle: The Battle for Your Mind
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 13, 2000
Language: eng
Format: Paperback
Number of pages: 213
ISBN-13: 9780071373586
Subjects: Advertising; Business communication & presentation; Business strategy; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Marketing - Product Management; Business & Economics / Marketing / General; positioning,Trout,communication,Mind,Manager,books,Trap,competitors,marketing,Bank,Island,advertising gurus Ries; Positioning (Advertising)
First sentence: "What we have here is a failure to communicate."