The zen of social media marketing
Subtitle: an easier way to build credibility, generate buzz, and increase revenue
By: Shama Hyder Kabani
Publisher: Benbella Books; Distributed by Perseus Distribution; BenBella Books
Published: 2010
Place of publication: Dallas, Tex; [Jackson, TN]
Language: eng
Number of pages: 186
ISBN-13: 9781935251736
Subjects: Social media; Internet marketing; Online social networks
Description: "In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4.
Table of contents: title: Online marketing basics; title: Websites, blogs, and SEO; title: Social media marketing : what you need to know before you start; title: Facebook; title: Twitter; title: LinkedIn; title: Video : the next frontier; title: Creating a social media policy for your organization; title: A final word on social media : tools for attracting even more business; title: Burning questions and answers : taking questions and dishing out answers and advice; title: Social media marketing case studies : regular folks, great stories.