Marketing research
Subtitle: text and cases
By: Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Contributors: Westfall, Ralph L.; Stasch, Stanley F.
Edition: 5th ed.
Publisher: R.D. Irwin
Published: 1981
Place of publication: Homewood, Ill
Language: eng
Number of pages: 693
Subjects: Marketing research.; Marketing research -- Case studies.
Notes: Includes bibliographical references and index.