The strategic role of international marketing
Subtitle: managing the nature and extent of worldwide coordination
By: by Hirotaka Takeuchi and Michael E. Porter
Contributors: Porter, Michael E., 1947- joint author; Colloquium on Competition in Global Industries (1984 : Harvard University. Graduate School of Business Administration)
Series: Research paper, 75th anniversary colloquium series -- no.9-11; Research paper, 75th anniversary colloquium series
Publisher: Division of Research, Harvard Business School
Published: 1984
Place of publication: Boston
Language: eng
Number of pages: 41
Subjects: International business enterprises; Marketing; International Competition; Competition; Export marketing
Notes: Harvard Business School, Research Colloquium

Paper originally prepared for the Harvard Business School's 75th anniversary colloquium on Competition in Global Industries

Includes bibliographical references.