Book marketing and promotion
Subtitle: a handbook of good practice
By: Hans M. Zell ; with case studies by Bridget Impey ...[et al.]
Contributors: International Network for the Availability of Scientific Publications.
Publisher: INASP
Published: 2001
Place of publication: Oxford
Language: eng
Number of pages: 366
Subjects: Books -- Marketing.; Books -- Marketing -- Case studies.; Publishers and publishing -- Marketing.; Publishers and publishing -- Marketing -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. 331-338) and index.