Fundamentals of Marketing Research
Publisher: Sage Publications, Inc
Published: October 7, 2004
Language: eng
Format: Hardcover
Number of pages: 896
ISBN-13: 9780761988526
Subjects: Market research; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Research; Business & Economics / Marketing / Research; Marketing research
First sentence: Marketing is a restless, changing, and dynamic business activity.