Controlling the marketing-purchasing interface
Subtitle: an analysis of personal contacts in industrial markets
By: by M.T. Cunningham and E. Homse.
Contributors: Homse, E.; University of Manchester. Institute of Science and Technology. Department of Management Sciences.
Series: Occasional paper; Occasional paper (University of Manchester. Institute of Science and Technology. Department of Management Sciences) -- no.8401.
Publisher: Dept. of Management Sciences, University of Manchester Institute of Science & Technology
Published: 1984
Place of publication: Manchester
Language: eng
Number of pages: 29
Subjects: Customer relations -- Great Britain.