Public policy and marketing practices
Subtitle: Proceedings of Workshop on Public Policy andMarketing Practices, held at Northwestern University, Evanston, Illinois June 12-13, 1972
By: Edited by Fred C. Allvine.
Contributors: Allvine, Fred C.; American Marketing Association.
Publisher: American Marketing Association
Published: 1973
Place of publication: Chicago, Ill
Language: eng
Number of pages: 409