How to use social norms marketing to prevent driving after drinking
Subtitle: a most of us toolkit
By: Jeffrey W. Linkenbach. Ed.D.
Series: A MOST of Us toolkit
Publisher: MOST of Us
Published: 2006
Place of publication: Bozeman, MT
Language: eng
Number of pages: 117
Subjects: Drunk driving; Prevention; Social influence; Social norms; Social marketing
Notes: "A publication of MOST of Us at Montana State University-Bozeman."

Includes bibliographical references (p. 81-82).