A Conjoint measurement approach in determining the importance of a set of characteristics which may be possessed by MBA graduates
By: by Philippe Cattin, et alii.
Contributors: Cattin, Philippe.
Series: Working paper - Faculty of Management Sciences, University of Ottawa ; 75-21
Publisher: Faculty of Management Sciences, University of Ottawa
Published: 1975
Place of publication: [Ottawa]
Language: eng
Subjects: Business education graduates -- Canada.; Conjoint analysis (Marketing)
Notes: Bibliography: leaf 8.