Commercialization basics for the photonics industry
By: David A. Krohn
Publisher: SPIE Press
Published: 2013
Place of publication: Bellingham
Language: eng
Number of pages: 168
ISBN-13: 9780819494825
Subjects: Marketing; Technological innovations; Management; Advertising; Optical industry
Description: The goal of commercialization is to implement the key elements necessary to transform good technology into meaningful products that can fulfill customer needs while remaining cost effective. Specifically, can the technology be the basis for meeting a defined customer need? Can it be reproduced consistently, and can it be manufactured cost effectively? Most entrepreneurs have expertise in one or more of the critical areas of commercialization, but may lack key elements necessary for success. Commercialization Basics for the Photonics Industry serves as a roadmap for the commercialization process, helping identify and address roadblocks on the path to commercialization. Evaluation techniques will help determine the strength of a business opportunity and guide its development toward the best chance of success.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: Elements of commercialization; title: Technology; title: Technical marketing; title: Sales; title: Manufacturing; title: Business plan; title: Business team; title: Funding; title: Entrepreneurial management; title: What does light on the horizon look like?; title: Summary; title: Appendix I: Market research firms; title: Appendix II: Foreign distributors; title: Appendix III: White paper; title: Appendix IV: Venture capital firms; title: Appendix V: Author biography.