Search Engine Marketing, Inc.
Subtitle: driving search traffic to your company's web site
By: Mike Moran and Bill Hunt.
Contributors: Hunt, Bill.
Edition: 2nd ed.
Publisher: IBM Press/Pearson
Published: 2009
Place of publication: Upper Saddle River, NJ
Language: eng
Format: Hardcover
Number of pages: 627
Subjects: Internet marketing; Internet advertising; Electronic commerce
Notes: Includes index.
Table of contents: title: Why search marketing is important and difficult; title: How search engines work; title: How search marketing works; title: How searchers work; title: Identify your web site's goals; title: Measure your web site's success; title: Measure your search marketing success; title: Define your search marketing strategy; title: Sell your search marketing proposal; title: Get your site indexed; title: Choose your target keywords; title: Optimize your content; title: Attract links to your site; title: Optimize your paid search program; title: Make search marketing operational; title: Explore new media and social media; title: Optimize your web site search; title: What's next?.