How British industry promotes
By: by Susan Gentry and Leslie Rodger
Contributors: Rodger, Leslie W.; Industrial Market Research, Ltd
Publisher: Industrial Market Research
Published: 1978
Place of publication: London
Language: eng
Number of pages: 88
Subjects: Advertising
Notes: Chiefly tables.

"The third in a series of reports to be published by Industrial Market Research Limited on different aspects of marketing practice in British industry."