Successful large account management
By: Robert B. Miller and Stephen E. Heiman with Tad Tuleja.
Contributors: Heiman, Stephen E.; Tuleja, Tad, 1944-
Edition: 1st ed.
Publisher: H. Holt
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 218
Subjects: Selling -- Key accounts.; Market segmentation.; Marketing -- Key accounts.
Notes: Includes index.