Always On
Subtitle: The Future of Advertising and Marketing (Future of Business Series)
Edition: 1 edition
Publisher: McGraw-Hill
Published: April 4, 2008
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9780071508285
Subjects: Sales & marketing; Advertising; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Marketing - General
Description: "The new media environment is "always on," digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this, the world of marketing is shifting to one of constant experimentation, fine-grained insight through new metrics, and continual innovation of the visible advertising message, as well as the changing business infrastructure beneath it." "The thought leaders at Booz Allen Hamilton and strategy+business magazine have collaborated to create an up-to-the-minute exploration of this turbulent yet promising new digital era and its implications for corporate executives and marketing and advertising professionals. Giving you profiles of the best in the business and deep explorations of the most effective innovations and strategies in the marketing world, Always On introduces you to the companies that are reshaping the ways we will reach customers in the future."--Jacket.