To standardize or not to standardize
Subtitle: marketing mix effectiveness in Europe
By: Hubert Gatignon and Piet Vanden Abeele
Contributors: Abeele, Piet Vanden
Series: Report -- no. 95-109; Report (Marketing Science Institute) -- no. 95-109
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Marketing -- Europe
Notes: "Technical working paper."

"September 1995."

Includes bibliographical references (p. 27-29)