Guerrilla marketing attack
Subtitle: new strategies, tactics, and weapons for winning big profits for your small business
By: Jay Conrad Levinson.
Publisher: Houghton Mifflin
Published: 1989
Place of publication: Boston
Language: eng
Number of pages: 194
Subjects: Marketing.; Small business -- Management.; Advertising.
Notes: Bibliography: p. [183]-187.
Includes index.
Table of contents: title: One hundred weapons for the attack; title: The personality of the successful guerrilla; title: The seven-word winning credo; title: From an art to a science; title: Why launch an attack?; title: Basic training for guerrillas; title: A dozen tactics to consider; title: Gaining effective media support; title: Direct marketing, guerrilla style; title: The most important person; title: Thirty-three marketing myths; title: Maintaining the attack; title: and the profits information arsenal for guerrillas.