Social marketing
Subtitle: strategies for changing public behavior
By: Philip Kotler, Eduardo L. Roberto.
Contributors: Roberto, Ned.
Publisher: Free Press; Collier Macmillan
Published: 1989
Place of publication: New York; London
Language: eng
Number of pages: 401
Subjects: Social marketing.; Behavior modification.
Description: Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
Notes: Includes bibliographical references (p. 371-389).