Return on advertising investment
Contributors: Association of National Advertisers; A.N.A. Advertising Management Policy Committee
Publisher: Association of National Advertisers
Published: 1979
Place of publication: New York, N.Y
Language: eng
Number of pages: 31
Subjects: Advertising
Notes: Cover title

"Initiated under the auspices of the A.N.A. Advertising Management Policy Committee .... Included are the texts of papers presented during a panel discussion at the 1978 A.N.A. Annual Meeting by panel members: Robert A. Rechholtz ... [et al.]."

Bibliography: p. 29-31