Hot Marketing, Cool Profits
Edition: 1 edition
Publisher: McGraw-Hill Book Company Australia
Published: June 30, 2002
Language: eng
Format: Paperback
Number of pages: 285
ISBN-13: 9780074711590
Subjects: Sales & marketing management; Small businesses & self-employed; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Marketing - General; Business & Economics / Management; Small Business - General
First sentence: A customer-driven business is one in which there is a company-wide commitment to satisfying customers.