Reputation Transfer to Enter New B-to-B Markets
Subtitle: Measuring and Modelling Approaches
By: by Christine Falkenreck
Contributors: SpringerLink (Online service)
Series: Contributions to Management Science
Publisher: Physica-Verlag Heidelberg
Published: 2010
Place of publication: Heidelberg
Language: eng
Format: [electronic resource] :
ISBN-13: 9783790823561; 9783790823578
Subjects: Marketing; Economics