Buyer behavior in marketing strategy
By: John A. Howard.
Contributors: Howard, John A.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 1994
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 603
Subjects: Consumer behavior.; Marketing -- Management.
Notes: Includes bibliographical references and index.
Rev. ed. of: Consumer behavior in marketing strategy. c1989.