Simulation methods as an aid to designing market map studies
Subtitle: a managerial review
By: by Edgar A. Pessemier.
Series: Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 625; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 625.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1977
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 14
Subjects: Marketing research -- Simulation methods.
Notes: Bibliography: p. 14.