Anticipate
Subtitle: knowing what customers need before they do
By: Bill Thomas & Jeff Tobe
Contributors: Tobe, Jeff
Publisher: John Wiley & Sons; Wiley
Published: 2013
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 218
ISBN-13: 9781118356913
Subjects: Customer relations; Strategic planning
Notes: Includes bibliographical references and index.
Table of contents: title: Strategy: creating and destroying customer value --; title: Doing the right things for the wrong reasons --; title: Not all customers are good customers --; title: When customers speak, who hears them? --; title: Input is vital, but involvement multiplies the value --; title: It takes two to be engaged --; title: Customer focus is a process, not an event --; title: Culture, the soft stuff is the hard stuff --; title: Managing change, performance & talent --; title: Leveraging your culture and value chain.