Buyer behavior: theoretical and empirical foundations
By: edited by John A. Howard and Lyman E. Ostlund.
Contributors: Ostlund, Lyman E., joint comp.
Edition: [1st ed.]
Publisher: Knopf; [distributed by Random House
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 580
Subjects: Consumer behavior.
Notes: Includes bibliographies.