Strategic marketing decisions2006-2007
By: Isobel Doole and Robin Lowe
Contributors: Lowe, Robin, 1945-; Chartered Institute of Marketing
Series: The official CIM coursebook 06/07; Official CIM coursebook 06/07
Publisher: Butterworth-Heinemann
Published: 2006
Place of publication: Oxford
Language: eng
Number of pages: 306
ISBN-13: 9780750680134
Subjects: Marketing; Study guides; Management; Examinations; Strategic planning
Notes: On cover: Professional postgraduate diploma in marketing 2006-2007.

At head of title: The Chartered Institute of Marketing.