Navigating new markets abroad
Subtitle: charting a course for the international businessperson
By: David M. Raddock ; with contributions by Robert E. Ebel ... [et al.].
Publisher: Rowman & Littlefield
Published: 1993
Place of publication: Lanham, Md
Language: eng
Number of pages: 257
Subjects: International business enterprises -- Management.; Corporations, American -- Management.; Country risk.; Cross-cultural orientation -- United States.
Description: This book emphasizes a central factor in foreign business competition: understanding the obstacles and risks that impede new enterprises abroad. In an era of globalism, Navigating New Markets Abroad offers a judicious approach to corporate strategic planning and international marketing that derives from political science, sociology, psychology, and economics and is applied to the author's own experience with the reality of impact at the bottom line.

The book shows how despite the many factors that can make or break a business - ranging from terrorism and social revolution to crises involving change in leadership in the host country and the red tape that our own government can produce - one can be positioned to maximize the options and determine the outcome of one's venture.
Notes: Includes bibliographical references and index.