European fashion
Subtitle: the creation of a global industry
By: edited by Regina Lee Blaszczyk and Veronique Pouillard
Series: Studies in Design and Material Culture; Studies in design and material culture
Published: 2018
Language: eng
Number of pages: 336
ISBN-13: 9781526122094; 9781526122100
Subjects: Clothing trade; Fashion; History
Description: The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer's role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.
Notes: Includes bibliographical references (pages 302-313) and index.