Advertising heavy spending tests
Subtitle: the state of the art, design issues and answers, related media scheduling strategies : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 19, 1985.
Publisher: The Foundation
Published: 1985
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 141
Subjects: Advertising media planning -- Congresses.; Advertising -- Costs -- Congresses.; Advertising -- Research.