Lan se da xiang ye neng mai
Subtitle: ru he yu zhi ke hu xu qiu, da zao wei lai ming xing shang pin
By: Masikeweizi, Aifuman zhu ; He Xinhui yi = Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz, Alex Gofman.
Contributors: Gofman, Alex.; He, Xinhui.
Edition: Chu ban
Publisher: Taiwan pei sheng jiao yu chu ban gu fen you xian gong si
Published: 2007
Place of publication: Taibei Shi
Language: chi
Number of pages: 311
ISBN-13: 9789861545912
Subjects: Marketing.; New products.
Work titles: Selling blue elephants.
Notes: Translation of: Selling blue elephants : how to make great products that people want before they even know they want them.