Smart retail
Subtitle: winning ideas and strategies from the most successful retailers in the world
By: Richard Hammond
Edition: Fourth edition.
Published: 2017
Language: eng
Number of pages: 329
ISBN-13: 9781292082202
Subjects: Management; Retail trade
Notes: Includes index.
Table of contents: title: The seven secrets of modern retail. Introduction: how customers have taken charge; title: Retail secret one: low friction and high reward; title: Retail secret two: what's the big idea?; title: Retail secret three: want? Got. Need!; title: Retail secret four: "I'm just looking"; title: Retail secret five: I choose stories; title: Retail secret six: the everywhere store; title: Retail secret seven: "we love working here"; title: A bit of doing it. Introduction: practical people. How to build great teams; title: How to get people to give a damn; title: A little better ever time; title: Love shopping!; title: Price and value; title: Cutting through the marketing; title: Promote or die; title: The great big theatre of shop; title: Detail, detail, detail; title: the store environment.