Gender & utopia in advertising
Subtitle: a critical reader
By: edited by Luigi and Alessandra Manca ; with intaglio prints by William Scarlato
Contributors: Manca, Luigi; Manca, Alessandra; Scarlato, William
Publisher: Procopian Press; Distributed by Syracuse University Press
Published: 1994
Place of publication: Lisle, IL; [Syracuse, N.Y.]
Language: eng
Number of pages: 168
Subjects: Advertising -- Social aspects; Advertising -- Psychological aspects; Sex in advertising; Sex role in advertising
Other titles: Gender and utopia in advertising
Notes: Includes bibliographical references and indexes
Table of contents: Introduction / Luigi and Alessandra Manca; Body of evidence : studying women and advertising / Margaret Duffy; The four women of the Apocalypse : polarized feminine images in magazine advertisements / Marian MacCurdy; Scent and femininity : strategies of contemporary perfume ads / Veleda J. Boyd, Marilyn M. Robitaille; Fashion magazine advertising : constructing femininity in the postfeminist era / Shelley Budgeon; Sexier and more sensitive : the changing advertising image of males in the 1990s / Sammy R. Danna; Sex and the selling of male fragrances / Rita C. Hubbard; The mirror and the window on the man of the Nineties : portrayals of males in television advertising / Peter Seely; Adam through the looking glass : images of men in magazine advertisements of the 1980s / Luigi and Alessandra Manca; Made to order : backlash in the catalogues / Melissa E. Barth; Selling the good old days : images of rural utopia in contemporary American advertising / Jonathan F. Lewis and Paul Catterson