Get your head out of your bottom line
Subtitle: and build your brand on purpose
By: Jackie Dryden and Bethany Andell
Publisher: Oh Deer Publishing
Published: 2016
Place of publication: Houston, TX
Language: eng
Number of pages: 246
ISBN-13: 9780986081118
Subjects: Strategic planning; Management; Leadership; Employees; Recruiting; Planification stratégique; Gestion; Personnel; Recrutement
Description: If you believe that the purpose of a company is to provide something of value to the world and make a profit doing it, and if you're interested in knowing more about how purposeful companies attract the best employees, build lasting relationships with their customers, and differentiate themselves from their competition, then you are ready for a savage way of thinking.
Notes: Includes index.
Table of contents: title: Part one- findings; title: How America got here; title: The perfect storm; title: Two generations; title: Part two- flip; title: Traditional thinking; title: Savage thinking; title: Part three- focus; title: Uncovering your truths; title: Discovery sessions; title: Part four- filter; title: Applying your lens; title: Relationships; title: Operations; title: Roadmap; title: Part five- fuse; title: From awareness to advocacy; title: Becoming a purposeful brand; title: Shape your story; title: Share your story; title: Live your story; title: Part six; title: future; title: Where do you go from here?