The production of modernization
Subtitle: Daniel Lerner, mass media, and the passing of traditional society
By: Hemant Shah
Publisher: Temple University Press
Published: 2011
Place of publication: Philadelphia
Language: eng
Number of pages: 218
ISBN-13: 9781439906248; 9781439906262
Subjects: Politics and culture; Political sociology; Mass media and culture
Notes: Includes bibliographical references (p. [191]-206) and index.
Table of contents: title: Introduction: the rise of modernization theory; title: Lerner at the psychological warfare division: propaganda and the effectiveness of mass media; title: Lerner at Stanford: tools of the social science trade; title: Lerner at Columbia: the voice of America's Turkey studies; title: Lerner at MIT: the key elements of passing of traditional society; title: After passing of traditional society: the persistence and meaning of "Lerner".