The Construction of English
Subtitle: Culture, Consumerism and Promotion in the ELT Global Coursebook
By: John Gray
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York, NY
Language: eng
Number of pages: 218
ISBN-13: 9780230222588
Copyright date: 2010
Subjects: LANGUAGE ARTS & DISCIPLINES / General; Foreign speakers; Study and teaching; Globalization; English language
Description: "This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally"--
Notes: Includes bibliographical references and index.
Table of contents: title: Machine generated contents note:; title: Acknowledgements; title: Introduction; title: Culture and English Language Teaching; title: Describing and Analysing ELT Coursebooks; title: Representational Repertoires 1: Streamline Connections and Building Strategies; title: Representational Repertoires 2: The New Cambridge Course 2 and The New Edition; title: Production and Regulation of Content; title: Consumption of Content; title: Future Directions; title: Conclusion; title: Notes; title: Appendices; title: Bibliography; title: Index.