Transcript proceedings
Subtitle: researching the electronic media--II : progress and priorities, major impacts assessed
By: an Advertising Research Foundation Key Issues Workshop, the New York Hilton, December 15, 1983.
Contributors: Advertising Research Foundation.
Publisher: ARF
Published: 1983
Place of publication: New York, N.Y
Language: eng
Number of pages: 128
Subjects: Cable television advertising -- Research -- Congresses.
Notes: Bibliography: p. 127.