Social media analytics
Subtitle: effective tools for building, intrepreting, and using metrics
By: by Marshall Sponder
Publisher: McGraw-Hill
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 316
ISBN-13: 9780071768290
Subjects: Social media; Consumer profiling; Internet marketing; Marketing research
Notes: Includes bibliographical references and index.
Table of contents: title: The conundrum of social media: where's the ROI?; title: Targeting your customers: using data to find your customer; title: Tracking international: multicultural social media; title: Online social intelligence: extracting signal from noise; title: Friends, fans, and followers: determining their worth; title: Influence: finding it and measuring it; title: Scorecarding: collecting and understanding social media data; title: Advanced social analytics: implementation and monitoring scorecards; title: Going beyond monitoring: content creation and content tracking; title: Monitoring tools and technologies: the limits of what we can collect; title: Convergence: mashing up data from disparate sources; title: Where we're going: the future of social media analytics.