Grundlagen des Produktmarketing
Subtitle: zum qualitativen Informationsbedarf von Produktmanagern
By: U. Koppelmann.
Edition: 1. Aufl.
Publisher: Kohlhammer
Published: 1978
Place of publication: Stuttgart; Berlin; Köln; Mainz
Language: ger
Number of pages: 327
Subjects: Product management.; Marketing.
Notes: Bibliography: p. 316-324.
Includes index.