Brand Slam
Subtitle: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns
Edition: 1st edition
Publisher: Lebhar-Friedman Books
Published: July 25, 2001
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780867308471
Subjects: Finance; International - Marketing; Business & Economics; Advertising; Brand name products; Business/Economics