Fuzzy methods for customer relationship management and marketing
Subtitle: applications and classifications
By: Andreas Meier and Laurent Donze, editors
Contributors: Donzé, Laurent
Publisher: Business Science Reference
Published: 2012
Place of publication: Hershey PA
Language: eng
Number of pages: 388
ISBN-13: 9781466600959; 9781466600966; 9781466600973
Subjects: Marketing; Management; Customer relations; Fuzzy logic
Description: "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Notes: Includes bibliographical references and index.