Emerging innovative marketing strategies in the tourism industry
By: Nilanjan Ray (editor), Royal Thiampu College, Bhutan
Series: A volume in the Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series
Publisher: Business Science Reference, an imprint of IGI Global; Business Science Reference; IGI Global
Published: 2015
Place of publication: Hersey, PA
Language: eng
Number of pages: 425
ISBN-13: 9781466686991; 9781466687004
Subjects: Marketing; Tourism
Description: "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--
Notes: Includes bibliographical references (pages 369-414) and index.