Handbook of Public Relations
Publisher: Sage Publications, Inc
Published: July 8, 2004
Language: eng
Format: Paperback
Number of pages: 816
ISBN-13: 9781412909549
Subjects: Public relations; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General
First sentence: Section 1 of the handbook addresses the very broad question: What is public relations-how do we define the discipline?