Research for profitability
Subtitle: 34th E.S.O.M.A.R. Congress, Amsterdam, 23-27 August 1981.
Publisher: Esomar
Published: 1981
Place of publication: Amsterdam, The Netherlands
Language: eng
Subjects: Marketing research -- Congresses.; Advertising -- Research.; Profit -- Congresses.
Notes: Includes bibliographical references.
English, French, and German.
Table of contents: value: [1] Main sessions; value: [2] Special groups.