Marketing technical ideas and products successfully!
By: edited by Lois K. Moore, Daniel L. Plung.
Contributors: Moore, Lois K.; Plung, Daniel L.; IEEE Professional Communication Society.
Series: IEEE Press selected reprint series
Publisher: Institute of Electrical and Electronics Engineers
Published: 1985
Place of publication: New York
Language: eng
Number of pages: 390
Subjects: Industrial marketing -- Addresses, essays, lectures
Notes: Includes bibliographies and indexes.
"Prepared under the sponsorship of the IEEE Professional Communication Society."