Marketing Research
Subtitle: An Aid to Decision Making
Edition: 2 edition
Publisher: South-Western College Pub; South-Western/Thomson Learning
Published: August 29, 2001
Language: eng
Format: Paperback
Number of pages: 640
ISBN-13: 9780324074505
Subjects: Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - Research; Business & Economics / Marketing / General; Marketing - General; Marketing research