Generation and evaluation of novel product concepts via analysis of experienced users
By: Eric von Hipple.
Contributors: Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- WP # 1476-83; Working paper (Sloan School of Management) -- 1476-83.
Publisher: Massachusetts Institute of Technology
Published: 1983
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Marketing research.