Global advertising, attitudes and audiences
By: by Tony Wilson.
Edition: 1st ed.
Series: Routledge advances in management and business studies -- 44
Publisher: Routledge
Published: 2010
Place of publication: New York, NY
Language: eng
Number of pages: 167
ISBN-13: 9780415875974
Subjects: Advertising; Telemarketing
Notes: Includes bibliographical references and index.
Table of contents: title: Audiences articulating advertising; title: Beyond attitudes : to the audience itself!; title: Interpreting place branding : absorbing or alienating?; title: From productive consumer to reflective citizen : a reception study of advertising academia online; title: Cell phone connections : audiences activating Agora; title: Mall-eable media marketing : "give reality the slip?"; title: Banks, blogging, and reflexive branding.