Guitar lessons
Subtitle: a life's journey turning passion into business
By: Bob Taylor
Publisher: John Wiley & Sons
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 230
ISBN-13: 9780470937877
Subjects: Taylor Guitars (Firm); Guitar makers; Biography; History
Description: The inside story of the founding and growth of Taylor Guitars. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.
Table of contents: title: Introduction. Rust never sleeps; title: Life's little lessons; title: My very first guitar; title: Inspiration; title: The American dream; title: On our own; title: Early successes and early failures; title: Sweat equity; title: Figuring it out, one guitar at a time; title: Finding our place; title: Gaining traction; title: On the move; title: Making our case; title: We're all in this together; title: Embracing technology; title: Building our brand; title: Innovation; title: Artists and celebrities; title: In 10 years we'll be glad we did; title: The third owner.