The marketing century
Subtitle: how marketing drives business and shapes society : The Chartered Institute of Marketing
By: edited by Jeremy Kourdi
Publisher: Wiley
Published: 2011
Place of publication: Chichester
Language: eng
Number of pages: 272
ISBN-13: 9780470660157; 9781119993599; 9781119974130; 9781119974147
Subjects: Marketing; Chartered Institute of Marketing; History
Notes: Includes bibliographical references and index.