The Steve Jobs way
Subtitle: iLeadership for a new generation
By: Jay Elliot with William L. Simon
Contributors: Simon, William L., 1930-
Publisher: Vanguard Press
Published: 2011
Place of publication: New York, NY
Language: eng
Number of pages: 242
ISBN-13: 9781593156398; 9781593156640
Subjects: Inc Apple Computer; Businesspeople; Computer industry; History; Biography; Computer engineers
Description: In this book the author gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him, and the mystique of his management style, capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other. The author worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style, which encompasses four major principles: product, talent, organization, marketing. He shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.