The caterpillar doesn't know
Subtitle: how personal change is creating organizational change
By: Kenneth R. Hey, Peter D. Moore.
Contributors: Moore, Peter D., 1943-
Publisher: Free Press
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 288
Subjects: Organizational change.; Management.; Social change.; Consumers -- Attitudes.
Description: The caterpillar doesn't know that it must transform itself to stay alive. This imperative, according to leading detection-change experts Kenneth Hey and Peter Moore, now confronts American corporations, political institutions, and other public and private organizations. The authors show how leaders who have undergone their own personal changes have strategically restructured their companies in light of the revolution that has altered American society - that is, personal change is creating organizational change.

Drawing from examples in manufacturing, retailing, service companies, financial institutions, and high-tech companies, The Caterpillar Doesn't Know provides clear insights into how enlightened leaders are responding to this new business environment while gaining increased market share for their companies.
Notes: Includes bibliographical references (p. 273-278) and index.