E-retailing
By: by Charles Dennis, Tino Fenech, and Bill Merrilees.
Contributors: Fenech, Tino.; Merrilees, Bill.
Edition: 1st ed.
Publisher: Routledge
Published: 2004
Place of publication: London; New York
Language: eng
Subjects: Internet marketing.; Electronic commerce.; Retail trade -- Computer network resources.; Teleshopping.
Notes: Includes bibliographical references.
Table of contents: title: Key issues and success factors in e-retailing; title: The world of e-retailing; title: What is e-retail?; title: Disadvantages of e-retailing for retailers; title: Advantages of e-retailing for retailers; title: The (e-)retail mix; title: Growth and prospects for e-retail.