Marketing issues
Subtitle: challenges for marketing in the 1980's
By: by Stephen A. Greyser.
Series: Journal of marketing, v. 44, no. 1 (Winter 1980); Marketing Science Institute. Special report -- 80-102.; Report (Marketing Science Institute) -- 80-102.
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 92
Subjects: Marketing research.
Notes: On cover:  Marketing Science Institute Research Program.