Cross functional alignment in supply chain planning
Subtitle: a case study of sales & operations planning
By: Rogelio Oliva, Noel Watson
Contributors: Watson, Noel; Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 07-001; Working paper (Harvard Business School. Division of Research) -- 07-001
Publisher: Division of Research, Harvard Business School
Published: 2006
Place of publication: Boston]
Language: eng
Number of pages: 35
Subjects: Leitax (Firm)
Description: In 2002, Leitax, a niche consumer electronics company, suffered serious supply chain planning mishaps due to poor cross-functional integration in the supply/demand planning activities. The poor integration resulted from organization differentiation among the functions and an unsophisticated approach to integration. In response to the planning mishaps, the organization introduced significant changes, which we examine in this case study.
Notes: Includes bibliographical references.