The King of Drinks
Series: African Social Studies Series
Publisher: BRILL; Brill
Published: October 30, 2007
Language: eng
Format: Paperback
Number of pages: 284
ISBN-13: 9789004160910
Subjects: African studies; Social Science; Ethnic Issues; Sociology; Ethnic Studies - General; Africa; History; Africa, West; Gin; Netherlands; Social aspects
Description: "Today, imported schnapps has high status because of its importance for African ritual and as symbol of the status of chiefs and elders, but actual consumption is limited. This book explores this unexpected trajectory of commoditisation to investigate how imported goods acquire specific local meanings. This analysis of consumption and marketing of gin contributes to our understanding of patterns of consumption, rejection and appropriation within processes of identity formation, elite formation, and the redefinition of community in colonial and postcolonial West Africa."--Jacket.