The $10 trillion prize
Subtitle: captivating the newly affluent in China and India
By: Michael Silverstein ... [et al.].
Publisher: Harvard Business Review Press
Published: 2012
Place of publication: Boston
Language: eng
Number of pages: 314
ISBN-13: 9781422187050
Subjects: Attitudes; Consumers; Affluent consumers
Other titles: Ten trillion dollar prize
Notes: Includes bibliographical references.