Writing health communication
Subtitle: an evidence-based guide
By: [edited by] Charles Abraham and Marieke Kools
Publisher: SAGE
Published: 2012
Place of publication: London; Thousand Oaks, Calif
Language: eng
Number of pages: 175
ISBN-13: 9781847871855; 9781847871862
Subjects: Medical writing; Communication in medicine
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham; title: Designing easy-to-read text / James Hartley; title: Making written materials easy to understand / Marieke Kools; title: Making written materials easy to use / Marieke Kools; title: Using graphics effectively in text / Patricia Wright; title: Developing evidence-based content for health promotion materials / Charles Abraham; title: Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham; title: Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok; title: Message framing / Marieke Q. Werrij ... [et al.]; title: Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema; title: Conclusions and recommendations / Charles Abraham and Marieke Kools.