Euromarketing and the future
By: Lynn R. Kahle, editor
Contributors: Kahle, Lynn R
Publisher: International Business Press; Routledge
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 184
Subjects: Marketing -- European Economic Community countries; Internet marketing -- European Union countries; Internet marketing -- United States; Marketing research -- European Union countries; Marketing research -- United States
Other titles: Journal of Euro-marketing
Description: "Aids, Communication, and Empowerment examines the cultural construction of gay identity in light of discourse used in messages about AIDS - messages that are often represented as educative, scientific, and informational, but which are in fact politically charged. This analysis allows for a radical reading of contemporary health communication that can ultimately be used to strengthen marginal voices."--Jacket.
Notes: "Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12,   numbers 3/4 2003."

Includes bibliographical references and index