Criteria to assess brand success
By: Leslie de Chernatony, Francesca Dall'Olmo Riley and Fiona Smith.
Contributors: Dall'Olmo Riley, F.; Smith, Fiona.
Series: Working paper series / Open University Business School -- 98/3; Open University Business School research
Publisher: Open University Business School
Published: 1998
Place of publication: Milton Keynes
Language: eng
Number of pages: 20