Marketing management
Subtitle: analysis, planning, implementation, and control
By: Philip Kotler.
Edition: 6th ed.
Series: Prentice-Hall series in marketing
Publisher: Prentice Hall
Published: 1988
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 777
Subjects: Marketing -- Management.
Notes: Includes bibliographies and indexes.