Cases in marketing
Subtitle: orientation, analysis, andproblems
By: Thomas V. Greer.
Edition: 5th ed.
Series: Macmillan series in college marketing
Publisher: Macmillan Pub. Co.; Collier Macmillan Canada; Maxwell Macmillan International
Published: 1991
Place of publication: New York; Toronto; New York; Oxford
Language: eng
Number of pages: 421
Subjects: Marketing -- Case studies.
Notes: Includes bibliographical references.