The great marketing turnaround
Subtitle: the age of the individual, and how to profit from it
By: Stan Rapp, Tom Collins.
Contributors: Collins, Tom.
Publisher: Plume
Published: 1992
Place of publication: New York
Language: eng
Number of pages: 336
Subjects: Marketing.; Advertising.; Sales promotion.
Notes: Includes bibliographical references (p. 314-321) and index.
Originally published: Englewood Cliffs, N.J. : Prentice Hall, c1990.