Social marketing
Subtitle: influencing behaviors for good
By: Philip Kotler, Nancy R. Lee.
Contributors: Lee, Nancy, 1932-
Edition: 3rd ed.
Publisher: Sage Publications
Published: 2008
Place of publication: Los Angeles
Language: eng
Number of pages: 444
ISBN-13: 9781412956475
Subjects: Social marketing; Behavior modification
Notes: Includes bibliographical references (p. 403-427) and indexes.