Strategic Marketing Problems
Subtitle: Cases and Comments (9th Edition)
Edition: 9 edition
Publisher: Pearson Education
Published: January 15, 2001
Language: eng
Format: Hardcover
Number of pages: 725
ISBN-13: 9780130276612
Subjects: Sales & marketing management; Decision making; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - General; Management; Advertising & Promotion; Case studies; Marketing