Behavioral models for market analysis
Subtitle: foundations for marketing action
By: [edited by] Francesco M. Nicosia, Yoram Wind.
Contributors: Nicosia, Francesco M.; Wind, Yoram.
Publisher: Dryden Press
Published: 1977
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 194
Subjects: Marketing research -- Addresses, essays, lectures.; Consumers -- Addresses, essays, lectures.; Competition -- Addresses, essays, lectures.
Notes: Includes bibliographies.