Strategic planning, marketing & public relations, and fund-raising in higher education
Subtitle: perspectives, readings, and annotated bibliography
By: by Cynthia C. Ryans and William L. Shanklin.
Contributors: Shanklin, William L.
Publisher: Scarecrow Press
Published: 1986
Place of publication: Metuchen, N.J
Language: eng
Number of pages: 266
Subjects: Universities and colleges -- United States -- Business management -- Planning.; Strategic planning -- United States.; College students -- Recruiting -- United States.; Universities and colleges -- Public relations -- United States.; Educational fund raising -- United States.
Notes: Includes bibliographies.
Includes indexes.