Building brands directly
Subtitle: creating business value from customer relationships
By: Stewart Pearson.
Series: Macmillan business
Publisher: Macmillan
Published: 1996
Place of publication: London
Language: eng
Number of pages: 431
Subjects: Direct marketing.; Advertising, Direct-mail.; Customer relations.; Brand name products -- Marketing.
Notes: Includes bibliographical references (p409-415)and index.