Campaign craft
Subtitle: the strategies, tactics, and art of political campaign management
By: Daniel M. Shea and Michael John Burton
Contributors: Burton, Michael John
Edition: 3rd ed
Series: Praeger series in political communication
Publisher: Praeger Publishers
Published: 2006
Place of publication: Westport, Conn
Language: eng
Number of pages: 235
Subjects: Campaign management -- United States
Notes: Includes bibliographical references (p. [213]-224) and index
Table of contents: title: Introduction: Consultant-centered campaigns; title: The campaign plan; title: The context of the race; title: Demographic research : the theory of aggregate inference; title: Candidate and opposition profiles : looking at the record; title: Prior electoral targeting; title: Polling : the focus of strategic vision; title: General strategy; title: Voter contact techniques; title: Fundraising strategy and tactics; title: Strategic communications; title: News coverage; title: Returning to the grassroots; title: Conclusion: The future of political campaign organization