Handbook of Marketing and Society (1-Off)
Publisher: Sage Publications, Inc
Published: October 3, 2000
Language: eng
Format: Hardcover
Number of pages: 570
ISBN-13: 9780761916260
Subjects: Sales & marketing; Sociology, Social Studies; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Social marketing; Marketing - Research; General; Business & Economics / Marketing / General; Reference - General
First sentence: The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy.