Principles of Direct And Database Marketing
Edition: 3rd edition
Publisher: Financal Times Management
Published: February 28, 2005
Language: eng
Format: Paperback
Number of pages: 489
ISBN-13: 9780273683551
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Industries - Retailing; Business & Investing; E-Commerce - Internet Marketing; Marketing - General; Database marketing; Direct marketing