Kyŏrhap harin ŭro inhan sobija chŏnhwan piyong yŏn'gu
Subtitle: sinyong k'adŭ puga sŏbisŭ rŭl p'oham hayŏ
By: Cho Sŏng-ik
Contributors: Han'guk Kaebal Yŏn'guwŏn
Series: Chŏngch'aek yŏn'gu sirijŭ -- 2013-07
Publisher: Han'guk Kaebal Yŏn'guwŏn
Published: 2013
Place of publication: Sŏul T'ŭkpyŏlsi
Language: kor
Number of pages: 100
ISBN-13: 9788980637928
Subjects: Credit cards; Costs; Mathematical models; Consumers' preferences; Consumer behavior
Notes: Includes bibliographical references (pages 65-66).

In Korean, abstract in English with caption title: A study on switching cost induced by discount on bundled products : including rewards programs by credit cards.