Advertising, sales, and marketing
By: by Ken Mondschein.
Series: The field guide to finding a new career series
Publisher: Ferguson, An imprint of Infobase Pub.
Published: 2009
Place of publication: New York NY
Language: eng
ISBN-13: 9780816075966; 9780816076208
Subjects: Marketing -- Vocational guidance -- United States; Advertising -- Vocational guidance -- United States; Retail trade -- Vocational guidance -- United States
Notes: "Checkmark Books."

Includes bibliographical references and index.
Table of contents: title: How to use this book; title: Make the most of your journey; title: Self-assessment quiz; title: Advertising executive; title: Advertising creative director; title: Sales representative; title: Marketing manager; title: Marketing survey researcher; title: Trade show representative or coordinator; title: Copywriter; title: Graphic designer or media designer; title: Retail manager; title: Appendix A Going solo : starting your own business; title: Appendix B Outfitting yourself for career success.