Buzz or Zap? Consumer psychology for the 21st century
Publisher: Bookboon
Published: 2013
ISBN-13: 9788740304329
Table of contents: title: Innhold; title: About the author; title: Face Your Ultimate Competitor; title: How Consumers Make Decisions; title: The Hide And Seek Of Advertising; title: Beyond The Sterile Stereotypes Of Profiling; title: The Power Of Emotion; title: It’s Not About Price; title: Innovate; title: Competing Firms; title: Let Them Talk; title: Marketing Research; title: The Comeback Customer; title: Bibliography