Relationship marketing
Subtitle: a study into the evaluation and development of a customer loyalty schemewithin Carlsberg-Tetley Midlands and Wales.
Contributors: Manchester Metropolitan University. Department of Retailing and Marketing.; Carlsberg-Tetley (firm)
Language: eng
Notes: Typescript.

Thesis [Pg.Dip.] - Manchester Metropolitan University, Department of Retailing and Marketing, 1996.