Du shi bao ye pin pai jing ying
By: Jin Yan, Wang Ning, Zhang Yuyan zhu.
Contributors: Wang, Ning.; Zhang, Yuyan.
Edition: Di 1 ban
Series: Zhong wai chuan mei pin pai jing ying cong shu = -- Series of brand operation strategies in Chinese and foreign media
Publisher: Zhongguo ren min da xue chu ban she
Published: 2008
Place of publication: Beijing
Language: chi
Number of pages: 328
ISBN-13: 9787300084718
Subjects: Chinese newspapers -- China; Newspaper publishing -- China
Notes: Includes bibliographical references.