Marketing information systems
Subtitle: selected readings
By: edited by Charles D. Schewe.
Contributors: Schewe, Charles D., 1942-
Publisher: American Marketing Association
Published: 1976
Place of publication: Chicago
Language: eng
Number of pages: 186
Subjects: Marketing -- Management.; Marketing research -- Addresses, essays, lectures.; Management information systems -- Addresses, essays, lectures.
Notes: Includes bibliographies.