How may the manufacturers' marketing policies be improved?
By: By Alice L. Edwards [and others]
Contributors: Edwards, Alice L. b. 1882.
Series: Its Consumer marketing series. C.M.12
Publisher: American Management Association
Published: 1933
Place of publication: New York
Language: eng
Number of pages: 36
Subjects: Marketing.
Notes: "Papers ... presented at the A.M.A. Consumer Marketing Conference held at ... New York, March 6, 1933."--p.3.
Table of contents: title: Consumers' viewpoint toward manufacturers' marketing policies, by A.L. Edwards.; title: Manufacturers' advertising and sales promotion policies, by L.D.H. Weld.; title: The manufacturers' selection of channels of distribution, by G.M. Lebhar.; title: Pricing and profits, by P.T. Cherington.