Contemporary database marketing
Subtitle: concepts and applications
By: Martin Baier, Kurtis M. Ruf, Goutam Chakraborty.
Contributors: Ruf, Kurtis M.; Chakraborty, Goutam.
Publisher: Racom Communication
Published: 2002
Place of publication: Evanston, Ill
Language: eng
Number of pages: 320
Subjects: Database marketing.
Notes: Includes CD-ROM.
Includes bibliographical references (p. 315-316) and index.
System requirements for accompanying computer disc: version 1.0 for Windows Platforms.  Requires windows IE4.0 or higher/ Netscape 4.0 or higher.  Excel is required for some applications.