新聞広告の反復効果
Subtitle: futatsu no shin seihin no chōsa kara
By: John B. Stewart cho ; Kaise Masaru, Nemoto Shōjirō, Miyazawa Nagamitsu kyōcho
Publisher: Hitotsubashi Shuppan
Published: 1971
Place of publication: Tōkyō
Language: jpn
Translated from: eng
Number of pages: 283
Subjects: Newspaper Advertising
Other titles: Shinbun kōkoku no hanpuku kōka
Notes: Translation of: Repetitive advertising in newspapers; a study of two new products.

Includes bibliographical references (p. 279-282).