Service-oriented international marketing strategies
Subtitle: an overview
By: Christian Grönroos.
Series: Working papers - Swedish School of Economics and Business Administration ; 16; Meddelanden från Svenska handelshögskolan ;; 16.
Publisher: Swedish School of Economics and Business Administration
Published: 1979
Place of publication: Helsingfors
Language: eng
Number of pages: 15
Subjects: Service industries.; Commerce.
Notes: Includes bibliographical references.