When MBAs rule the newsroom
Subtitle: howthe marketers and managers are reshaping today's media
By: Doug Underwood.
Edition: New ed.
Publisher: Columbia University Press
Published: 1995
Place of publication: New York; Chichester
Language: eng
Number of pages: 259
Subjects: Newspapers -- Marketing.; Newspapers -- Management.; Newspaper publishing.
Notes: Originally published 1993.

Bibliography: p237-241. - Includes index.