The Real Thing
Subtitle: Truth and Power at the Coca-Cola Company
Publisher: Random House
Published: February 3, 2004
Language: eng
Number of pages: 416
ISBN-13: 9780375505621
First sentence: ON A BRIGHT FALL MORNING in 1994, Doug Ivester, the recently anointed president of the Coca-Cola Company, was driving himself to Rome, Georgia, spinning north along the interstate, the steel-and-glass towers of Atlanta receding behind him as the landscape became an uneven blanket of pines.