Problem solving and psychosocial aspects of the communications process
Subtitle: an experimental study of problem-solving and psychosocial factors in communications effectiveness, with an investigation of product evaluation dimensions, communications preference and purchase cycle
Publisher: Graduate School of Business Administration, George F. Baker Foundation, Harvard University
Published: 1966
Place of publication: Boston
Language: eng
Subjects: Motivation research (Marketing); Communication; Persuasion (Psychology); Applied Psychology
Notes: Thesis--Harvard University. Graduate School of Business Administration.

Includes bibliography.