Grundzüge des Marketing
By: hrsg. von Franz Böcker ... [et al.].
Contributors: Böcker, Franz.
Edition: 3., überarb. Aufl.
Series: Uni-Taschenbücher : Wirtschaftswissenschaft ; 564
Publisher: Verlag Dokumentation
Published: 1976
Place of publication: München
Language: ger
Number of pages: 182
Subjects: Marketing -- Management -- Study and teaching.
Notes: Includes bibliographies and index.
First ed. published in 1973 under title: Skriptum zu den Übungen Marketing I-III and entered under Munich. Universität. Seminar für Absatzwirtschaft.