Marketing success stories
Subtitle: conservations with leading lawyers
By: [edited by] Hollis Hatfield Weishar, Joyce K. Smiley.
Contributors: Weishar, Hollis Hatfield.; Smiley, Joyce K.; Weishar, Hollis Hatfield.; American Bar Association. Section of Law Practice Management.
Edition: 2nd ed.
Publisher: Law Practice Management Section, American Bar Association; American Bar Association
Published: 2004
Place of publication: Chicago, Ill
Language: eng
Number of pages: 211
Subjects: Lawyers -- United States -- Marketing
Notes: Rev. ed. of: Marketing success stories : personal interviews with 66 rainmakers / by Hollis Hatfield Weishar. c1997.

Includes bibliographical references.
Table of contents: title: What we wish we could get from a law firm, or, How to make us fall in love again / Theodore L. Banks; title: Developing "healthy" client relationships / Richard G. Cowart; title: Top nine practice development tips (with apologies to David Letterman) / Constantine Alexander; title: Distinguish yourself / Brewster H. Jamieson; title: The million-dollar contract / James A. Durham; title: The client pitch / Robert J. Smith; title: Patience is a virtue / Erik J. Heels; title: Using a bedside manner / Robert D. Rachlin; title: The "macro" approach / David J. Hatem; title: Make yourself available to help inside counsel / John M. McCormack; title: Clients for life / Charles A. Maddock; title: Service, service, service / Charles C. Coulter; title: The $5.95 client / Jonathan Bell; title: Put clients first! / William C.Martucci; title: The Archon Group's request-for-proposal experience / Ron K. Barger; title: Do what you enjoy / Edna R.S. Alvarez; title: The $64,000 question / John E. Schoonover; title: The Field of dreams approach : build it and they will come / Kevin R. Armbruster; title: Marketing by reputation : the people's law firm / Edward Moriarity; title: Finding your niche with the yellow pages / K. William Gibson; title: The strength of focusing on a niche / Robert J. Conroy; title: Corporate representation service : an affordable technique / Mark A. Robertson; title: Ten steps to building a successful niche practice / Heidi McNeil Staudenmaier; title: Find the right network : or build your own / Ginger D. Schröder; title: Market your interests / Julie I. Fershtman; title: Community involvement counts / Lowell E. Rothschild; title: The ripple effect / Joel P. Bennett; title: Building credibility with a do-it-yourself publishing program / Gregory H. Siskind; title: Prospering from a positive reputation / Von S. Heinz; title: More than just credibility / Terri Pepper Gavulic and Susan Raridon Lambreth; title: Creating a boutique law firm / Kent M. Kasting; title: In the right place at the right time / Michael D. Harris; title: Crossing state lines / Robert Blaine Holt; title: Legal marketing as I've seen it / Tobin K. Clark; title: Ten minutes a day to marketing success / Donna M. Killoughey; title: Little things mean a lot / Jack S. Kennedy; title: Effective cross-selling begins with an introduction / George B. Harris; title: Solve the client's problem / Laurie Burt; title: Beauty contests work / Edward T. Bullard; title: Teamwork culture / Michael M. Boone and Gregory R. Samuel; title: Don't ignore the support staff! / Davis H. Carr; title: The two-hour commitment / Joseph H. Yastrow; title: Avoiding the worst mistakes / Mindy G. Farber; title: Everybody can make rain / Donna D. Fraiche; title: Make rainmaking a priority / Ellisa Opstbaum Habbart; title: Using client teams / Thomas K. Downs.