Marketing a new product
Subtitle: its planning, development, and control
By: Robert D. Hisrich, Michael P. Peters.
Contributors: Peters, Michael P., joint author.
Publisher: Benjamin/Cummings Pub. Co.
Published: 1978
Place of publication: Menlo Park, Calif
Language: eng
Number of pages: 358
Subjects: New products.; Product management.; Marketing.
Notes: Includes bibliographies and indexes.