Woman's day survey
Published: 1984
Language: eng
Format: computer file
Subjects: Social surveys; Women
Work titles: Woman's day
Description: The Woman's Day Survey, which was conducted jointly by Woman's Day Magazine and the Wellesley College Center for Research on Women in 1984, is a major survey of women's political attitudes.

One hundred fifteen thousand women completed an 83-item, precoded questionnaire distributed in Woman's Day Magazine, the largest response ever to a magazine survey. Of the responses, 2,776 were selected in a systematic random sample for analysis. Reflecting the readership of Woman's Day Magazine, the sample was predominantly white, married, and from the midwest and more rural areas. Equal numbers of Democrats, Republicans, and Independents participated in the survey, resulting in a sample that was overrepresentative of Republicans.

The questionnaire examined attitudes toward the 1984 elections, women in politics, the women's movement, the economy, employment, schools, government spending, health care, crime, energy and the environment, foreign policy, and women's rights issues. Data on the respondents' race, age, family structure, political party affiliation, income, education, religion, employment, and community were collected. Accompanying 1.4% of the returned questionnaires were personal letters further delineating the political attitudes and demographic profiles of the respondents.

The Murray Center holds computer-accessible data for the 2,776 processed cases. In addition, the center has the original, uncoded surveys and letters from 1,607 respondents who included a letter with their responses.
Notes: Sample characteristics: sample size: over 1000; time: 80s; race: White, mixed; age: mixed; number of generations: 1; gender: female; ses: working, middle.

Data collection methods: design: survey; length of data collection: na; measures: questionnaire.

Follow-up possible: no; follow-up available: no.