Build your own brand
By: by Doug Dvorak.
Edition: 1st ed.
Publisher: Pelican Pub.
Published: 2009
Place of publication: Gretna, LA
Language: eng
ISBN-13: 9781589806993
Subjects: Branding (Marketing)
Notes: Includes bibliographical references and index.
Table of contents: title: You, inc; title: Some top brands-what they did and still do; title: Things to do to build your own brand like IBM, Coke, and Disney!; title: Add humor to your brand; title: Affordable ways to promote your personal brand; title: The internet : the best place to build your personal brand; title: Social media organization : the next great branding opportunity; title: How to manage your personal brand; title: How to be your own PR firm; title: Building a personal brand for employees; title: How to promote your personal brand in tough economic times; title: Conclusion.