Marketing decision making
Subtitle: a model-building approach
By: Gary L. Lilien and Philip Kotler.
Contributors: Kotler, Philip.; Kotler, Philip.
Publisher: Harper & Row
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 875
Subjects: Marketing -- Decision making -- Mathematical models.
Notes: Bibliography: p. 809-858.
Rev. ed. of: Marketing decision making / Philip Kotler. [1971]
Includes indexes.