Multiple product positioning
Subtitle: a note on incorporating effects of synergy
By: D. Sudharshan, K. Ravi Kumar
Contributors: Kumar, K. Ravi; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1048; BEBR faculty working paper -- no. 1048.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1984
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 22
Notes: Includes bibliographical references (p. 21-22).