Marknadsföring
Subtitle: nordiska perspektiv
By: under redaktion av Johan Arndt, Christian Grönroos och Lars-Gunnar Mattsson.
Contributors: Arndt, Johan.; Grönroos, Christian, 1947-; Mattsson, Lars Gunnar, 1935-
Publisher: Studentlitteratur
Published: 1981
Place of publication: Lund
Language: swe
Number of pages: 282
Subjects: Marketing research -- Scandinavia.
Notes: Includes bibliographies.