The life sciences revolution
Subtitle: changing the language of business
By: Juan Enriquez
Edition: Ver. 1.0.
Series: Faculty seminar series; Faculty seminar series (Boston, Mass.)
Publisher: Harvard Business School; Stanford Graduate School of Business
Published: 2003
Place of publication: Boston, MA; Stanford
Language: eng
Format: [electronic resource] :
Subjects: Organizational change; Entrepreneurship; Business; Technology; Economics; History
Description: Alphabets, Language, and Code. From the earliest cave wall paintings to the 1s and 0s of the digital revolution, Juan Enriquez examines the historical impact of data transmission on the global economy. But looking forward there is a new language -- the ATCGs of genomic code -- that will fundamentally change companies, industries, and even nations. It's not just the bio, pharma, agribusiness, and energy companies that will be affected -- it's every company.
Notes: Title from disc label.

"Product number 3523C."

System requirements: Hardware: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128 MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive. Software: Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0.