Adoption of the marketing concept - fact or fiction?
Subtitle: A case study in depth
By: by Robert F. Vizza, Thomas E. Chambers [and] Edward J. Cook.
Contributors: Chambers, Thomas E.; Cook, Edward Joseph, 1925-; Sales Executives Club of New York.
Series: Sales Executives Club of New York. Series on finding solutions to sales problems
Publisher: Sales Executives Club
Published: 1967
Place of publication: [New York
Language: eng
Number of pages: 128
Subjects: Marketing -- Case studies.; Marketing research.
Genres: Case studies.
Notes: "Prepared under the direction of the Research Committee of the Sales Executives Club of New York."

Includes bibliographies.