Design and marketing of new products
By: Glen L. Urban, John R. Hauser.
Contributors: Hauser, John R., joint author.
Series: Prentice-Hall international series in management
Publisher: Prentice-Hall
Published: 1980
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 618
Subjects: New products; Design, Industrial -- United States
Notes: Bibliography: p. 583-608.
Includes indexes.