Advertising and Marketing to the New Majority
Subtitle: A Case Study Approach (Mass Communication)
Edition: 1 edition
Publisher: Wadsworth Publishing
Published: October 24, 1994
Language: eng
Format: Paperback
Number of pages: 182
ISBN-13: 9780534241926
Subjects: Ethnic studies; Sales & marketing; Theater - General; Language Arts & Disciplines; Marketing; Business / Economics / Finance; Textbooks; Speech; Language; Minority consumers; Advertising & Promotion; Marketing - Research; Language Arts & Disciplines / Speech; United States; General; Advertising; Ethnic groups