Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics
Subtitle: an illustration of consumer esthetics in mapping the market for music
By: by Morris B. Holbrook and Douglas V. Holloway
Contributors: Holloway, Douglas V.
Series: Research working paper (Columbia University Graduate School of Business) -- no. 154 A; Research working papers (Columbia University. Graduate School of Business) -- no. 154 A.
Publisher: Graduate School of Business, Columbia University
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 30
Subjects: Consumers' preferences; Marketing research; Statistical methods; Multidimensional scaling
Notes: Running title: Socially sensitive consumer perceptions.

Includes bibliographical references (leaves 28-30).