Customer-centric marketing strategies
Subtitle: tools for building organizational performance
By: Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors
Publisher: Business Science Reference
Published: 2013
Place of publication: Hershey, PA
Language: eng
Number of pages: 478
ISBN-13: 9781466625242; 9781466625259; 9781466625266
Subjects: Marketing; Organizational effectiveness; Customer relations
Description: "This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher.
Notes: Includes bibliographical references and index.