Semiótica de la publicidad
Subtitle: narración y discurso
By: Luis Sánchez Corral.
Series: Ciencias de la información.
Publisher: Editorial Síntesis
Published: 1997
Place of publication: Madrid
Language: spa
Number of pages: 366
Subjects: Semiotics.; Advertising.; Discourse analysis.
Notes: Includes bibliographical references (p. [357]-366).