Distribution
Subtitle: acteurs et stratégies
By: Marc Benoun, Marie-Louise Héliès-Hassid, avec la collaboration de Maurice Alhadève ; préface de Philippe Lemoine.
Contributors: Héliès-Hassid, Marie-Louise.; Alhadève, Maurice.
Series: Collection Gestion. Série Politique générale, finance et marketing; Collection Gestion (Economica (Firm)).
Publisher: Economica
Published: 1993
Place of publication: Paris
Language: fre
Number of pages: 372
Subjects: Marketing channels.; Marketing.
Notes: Includes bibliographical references (p. [353]-355) and indexes.