The Fortune at the Bottom of the Pyramid
Subtitle: Eradicating Poverty Through Profits
Edition: Har/Cdr edition
Publisher: Wharton School Publishing
Published: August 15, 2004
Language: eng
Format: Hardcover
Number of pages: 496
ISBN-13: 9780131467507
Subjects: Management & management techniques; Multinationals; Poor; Finance; Corporate Planning; Economic Theory; Business & Economics; Business / Economics / Finance; Non-governmental organizations; Business/Economics; Investments & Securities - General; International business enterpr; Business & Economics / Systems & Planning; Social aspects; Developing countries; International business enterprises
First sentence: Turn on your television and you will see calls for money to help the world's 4 billion poor-people who live on far less than $2 a day.