Irish marketing review
Subtitle: issues, developments, research & practice in marketing.
By: editor: Alan O'Driscoll.
Contributors: O'Driscoll, Alan.
Publisher: MercuryPublications Limited
Published: 1995
Place of publication: Dublin
Language: eng
Number of pages: 160
Notes: At head of cover: Dublin Institute of Technology. At foot of cover: The Marketing Institute.

Title from cover.