Gerontographics
Subtitle: life-stage segmentation for marketing strategy development
By: George P. Moschis.
Publisher: Quorum Books
Published: 1996
Place of publication: Westport, Conn
Language: eng
Number of pages: 172
Subjects: Marketing -- United States -- Management.; Older consumers -- United States.; Market segmentation -- United States.
Notes: Includes bibliographical references (p. [167]) and index.