Marketing
Subtitle: the core
By: Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver), William Rudelius (University of Minnesota), Christina Clements (Humber College Institute of Technology and Advanced Learning), Harvey Skolnick (Sheridan College Institute of Technology and Advanced Learning), Arsenio Bonifacio (Sheridan College Institute of Technology and Advanced Learning)
Contributors: Hartley, Steven W., author; Rudelius, William, author; Clements, Christina, author; Skolnick, Harvey, 1948- author; Bonifacio, Arsenio, author
Edition: Fourth Canadian edition.
Publisher: McGraw Hill Ryerson
Published: 2015
Place of publication: Whitby, Ontario]
Language: eng
Number of pages: 411
ISBN-13: 9781259030703
Copyright date: 2015
Subjects: Marketing; Textbooks; Manuels d'enseignement supérieur
Notes: Includes bibliographical references and index.