Advertising
Subtitle: its business, culture and careers
By: Andy Tibbs.
Publisher: Routledge
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9780415544689; 9780415544665; 9780203865958
Subjects: Advertising -- Vocational guidance
Notes: Includes bibliographical references and index.
Table of contents: title: Does advertising need another graduate?; title: Resisting the usual; title: Making the disinterested interested; title: The future is bright, the future is digital; title: Is creativity in your DNA?; title: Time to get real-getting a job with an advertising agency; title: Celebrities behaving badly : opportunities beyond the advertising agency; title: Biog sticks and chocolate : life as a client; title: The way ahead.