Words that sell
Subtitle: the thesaurus to help promote your products, services, and ideas
By: Richard Bayan
Publisher: Contemporary Books; McGraw-Hill
Published: 1987
Place of publication: Chicago
Language: eng
Number of pages: 127
ISBN-13: 9780809247998
Subjects: Advertising copy; Anglais (Langue); Vocabulary; Publicité; Rédaction; Vocabulaire
Description: Recommends, useful words and phrases for slogans, invitations, openings, transitions, and conclusions, and includes advice on advertisting strategies.
Notes: Reprint. Originally published: Westbury, N.Y. : Caddylak Pub., c1984.

Includes index.

Bibliography: p. 123-124.