Is Military Advertising Effective?  An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
Publisher: RAND Corporation
Published: June 1, 2003
Language: eng
Format: Paperback
Number of pages: 114
ISBN-13: 9780833033413
Subjects: Military life & institutions; Other warfare & defence issues; Political campaigning & advertising; c 1980 to c 1990; c 1990 to c 2000; Reference; Military; History; Technology & Industrial Arts; USA; Military Science; Political Science / Reference; Evaluation; Military - General; Military - United States; Advertising; Armed Forces; Recruiting, enlistment, etc; United States
First sentence: During the late 1990s, the Department of Defense (DoD) spent more than $100 million annually on advertising programs in support of military recruiting.