Multinational marketing management
By: Warren J. Keegan.
Edition: 3rd ed.
Series: The Prentice-Hall series in marketing; Prentice-Hall international series in management
Publisher: Prentice-Hall
Published: 1984
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 698
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographies and indexes.