Marketing Research
Subtitle: Text and Cases
Publisher: Best Business Books
Published: November 2001
Language: eng
Format: Hardcover
Number of pages: 421
ISBN-13: 9780789009401
Subjects: Business & Management; Case studies; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Marketing research
First sentence: Marketing decisions in contemporary organizations are some of the most important decisions made by managers.