Handbook of Business-To-Business Marketing
Publisher: Elgar Publishing Limited, Edward
Published: 2012
Language: eng
Number of pages: 800
ISBN-13: 9781849801423
Subjects: Industrial marketing
Description: This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them.