The Origin of Brands
Subtitle: How Product Evolution Creates Endless Possibilities for New Brands
Publisher: Collins
Published: September 27, 2005
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780060570156
Subjects: Sales & marketing; Marketing Management; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Marketing - General; Sales & Selling - General; Business & Economics / Marketing / General
First sentence: THE "GREAT TREE OF LIFE" is how Charles Darwin described his metaphor for the origin of species.