Churchill/Ford/Walker's sales force management.
Contributors: Johnston, Mark W.; Marshall, Greg W.
Edition: 7th ed / Mark W. Johnston, Greg W. Marshall.
Series: McGraw-Hill/Irwin series in Marketing
Publisher: McGraw-Hill/Irwin
Published: 2003
Place of publication: Boston; London
Language: eng
Number of pages: 603
Other titles: Sales force management.; Churchill, Ford, Walker's Sales force management.
Notes: Accompanied by CD-ROM.

Professional and scholarly.