The specialty store and its advertising
Subtitle: how to plan it/how to create it/how to improve it
By: Judy Young Ocko and M. L. Rosenblum
Contributors: Rosenblum, Morris L
Publisher: Sales Promotion Division, National Retail Merchants Association
Published: 1976
Place of publication: New York
Language: eng
Number of pages: 195
Subjects: Advertising; Stores, Retail