Analysis for marketing planning
By: Donald R. Lehmann, Russell S. Winer.
Contributors: Winer, Russell S.
Edition: 3rd ed.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1994
Place of publication: Burr Ridge, Ill
Language: eng
Number of pages: 198
Subjects: Marketing -- United States -- Management.
Notes: Includes bibliographical references and index.