McMarketing
Subtitle: Einblicke in die Marketing-Strategie von McDonald's
By: Willy Schneider
Edition: 1. Aufl.
Publisher: Gabler
Published: 2007
Place of publication: Wiesbaden
Language: ger
Number of pages: 260
ISBN-13: 9783834901606
Subjects: Marketing; Marketingstrategie; McDonald's Restaurants of Canada Limited; MacDonald's
Other titles: MacMarketing
Notes: Literaturverz. S. 247 - 258.