Change of heart
Subtitle: what psychology can teach us about creating social change
By: Nick Cooney
Publisher: Lantern Books
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 220
ISBN-13: 9781590562338
Table of contents: title: Looking inward; title: The uphill battle; title: Where beliefs are born; title: Tools of influence, part I: simple tools; title: Tools of influence, part II: power tools; title: Tools of influence, part III: tools of persuasion; title: Tools of influence, part IV: handle with care; title: Spreading social change; title: Social marketing; title: Frontiers of influence.