Basic marketing
Subtitle: a global-managerial approach
By: Stanley J. Shapiro ... [et al.].
Contributors: Shapiro, Stanley J.
Edition: 10th Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 2002
Place of publication: Toronto
Language: eng
Number of pages: 807
Subjects: Marketing -- Management.
Notes: E. Jerome McCarthy listed first on 1st-7th Canadian eds.; 8th-9th eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.

Includes bibliographical references and index.

CR