The business of fashion
Subtitle: designing, manufacturing, and marketing
By: Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant
Contributors: Bryant, Nancy O.; Mullet, Kathy K., 1958-
Edition: 4th ed.
Publisher: Fairchild; Bloomsbury [distributor]; Fairchild Pubns
Published: 2011
Place of publication: New York; London
Language: eng
Number of pages: 616
ISBN-13: 9781609011109
Subjects: Clothing trade; Fashion design; Fashion; Economic aspects; Fashion merchandising
Description: "Revised to keep up with the quickly-evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational and global changes on every area of the business."--Publisher's website.
Notes: Includes bibliographical references and index.