Why hire Jennifer?
Subtitle: how to use branding and uncommon sense to get your first job, last job, and every job in between
By: Richard W. Lewis
Publisher: RL Ideas, Ltd.
Published: 2014
Place of publication: Dobbs Ferry, NY
Language: eng
Number of pages: 201
ISBN-13: 9781499199871
Subjects: Job hunting; Branding (Marketing); Success in business; Career development; Career Mobility; Recherche d'emploi; Stratégie de marque; Succès dans les affaires; Plan de carrière; Branding
Description: "Why Hire Jennifer? is a modern manual that arms job seekers to find their first “real” job and every job thereafter. It is written for college students, grads, twenty-somethings, and all the people who know them. It&#x2019;s written and illustrated in an accessible and friendly style that&#x2019;s easy on the brain. Finding your unique positioning or brand, and communicating why its components are useful to the firms is the key to finding a good job. The problem with most college career services is they emphasize the students' similarities as opposed to their differences. It's all backwards. "Jennifer" instructs job hunters how to: Target desirable firms; Contact the right people; Create cover letters that aren't just chaperones to the resumes; Provides resume do's and don'ts; Preps for the most typical interview questions; Follow-through; Instructs the job winner how to then succeed on the job"--Publisher's description.