What is brand strategy?
By: Andy Milligan and Jon Edge
Contributors: Edge, Jon; Edge, Jon
Publisher: Pearson Education publishing as FTPress Delivers
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
ISBN-13: 9780132550468; 9780132543996
Subjects: Branding (Marketing); Brand name products; Advertising
Description: "This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact', by Andy Milligan and Jon Edge. good brand strategy answers the following five questions simply and clearly: 1. What will we stand for? 2. How many sub-brands do we need? 3. What will our brand identity be? 4. How will we deliver this? 5. How will we know we've succeeded?"--Resource description page.
Notes: Description based on resource description page (viewed Mar. 12, 2010).

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