International place branding yearbook 2010
Subtitle: place branding in the new age of innovation
By: by Frank Go, Robert Govers
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: Basingstoke
Language: eng
Format: [electronic resource] :
Number of pages: 234
ISBN-13: 9780230298095; 9780230279544
Subjects: Hikes & Walks; Reference; Museums, Tours, Points of Interest; TRAVEL; Periodicals; Budget; Place marketing; Special Interest; Road Travel; Adventure; Ecotourism; Parks & Campgrounds
Description: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.