Testing a conceptual framework for consumer service marketing
By: by John E.G. Bateson ... [et al.].
Contributors: Bateson, John E. G.; Marketing Science Institute.
Series: Report / Marketing Science Institute ;; no. 78-112; Report (Marketing Science Institute) ;; no. 78-112.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 43
Subjects: Service industries -- Marketing.
Notes: Includes bibliographical references.