Werbung im und mit Sport
By: von Axel Dreyer.
Series: Bd. 1 der Schriftenreihe "Sportanalysen"; Schriftenreihe "Sportanalysen" ;; Bd. 1.
Publisher: Cognos-Institut
Published: 1986
Place of publication: Göttingen
Language: ger
Number of pages: 241
Subjects: Sports -- Germany (West); Sports -- Economic aspects -- Germany (West); Leisure -- Germany (West); Sporting goods -- Germany (West) -- Marketing.
Notes: Bibliography: p. ix-xxii.