International Strategic Management
Subtitle: Challenges and Opportunities (Series on International Business and Trade)
Contributors: Franklin R. Root (Editor); Kanoknart Visudtibhan (Editor)
Publisher: Taylor & Francis
Published: May 1992
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780844816654
Subjects: Strategic planning; International Business Administration; Business/Economics; Business strategy; International economics; Management & management techniques; c 1980 to c 1990; c 1990 to c 2000; International business enterpr; International business enterprises; Management
First sentence: Global strategy has recently emerged as a popular concept among managers of multinational corporations as well as among researchers and students in the field of international management.