The marketing plan handbook
By: Marian Burk Wood.
Edition: 3rd ed.
Publisher: Pearson Prentice Hall
Published: 2007
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 190
Subjects: Marketing -- Management -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.