Lan hai da kui bai
Subtitle: ben zhi III : ben zhi lun vs lan hai zhan lüe
By: Lang Xianping deng zhu
Edition: Di 1 ban
Publisher: Dong fang chu ban she
Published: 2008
Place of publication: Beijing Shi
Language: chi
Number of pages: 230
ISBN-13: 9787506030311
Subjects: Electronic industries; Case studies; Electric household appliances industry; Cell phone equipment industry
Other titles: Ben zhi III : ben zhi lun vs lan hai zhan lüe
Description: 本书讨论的LG就是实施"蓝海战略"而彻底失败的典型案例.之所以失败,原因就是LG没有抓住"行业的本质".所谓"行业的本质",是企业 基础性的战略,是企业战略的战略.