The search for certainty in advertising
Subtitle: Advertising Conference, May 14, 1959
By: Donald B. Gooch, editor ; [sponsored by the University of Michigan].
Contributors: Gooch, Donald B.; University of Michigan.
Series: Michigan advertising papers -- no. 3
Publisher: Bureau of Business Research, School of Business Administration, University of Michigan
Published: 1960
Place of publication: Michigan
Language: eng