Moment of Truth
Subtitle: Redefining the CEO's Brand Management Agenda
Publisher: Palgrave Macmillan
Published: February 16, 2006
Language: eng
Format: Hardcover
Number of pages: 200
ISBN-13: 9781403998965
Subjects: Sales & marketing; Marketing - Industrial; Business/Economics; Industrial Marketing; Product Management; Business & Economics; Business / Economics / Finance; Marketing - General; Management; Chief executive officers; Marketing - Product Management; Business & Economics / Management; Brand name products