Umweltwandel und Unternehmungspolitik
Subtitle: Berücksichtigung d. sozialen u. ökolog. Umwelt durch Marketing assessment
By: Heinz Werner Utz.
Series: Schriftenreihe Wirtschaftswissenschaftliche Forschung und Entwicklung ;; 9
Publisher: Florentz
Published: 1978
Place of publication: München
Language: ger
Number of pages: 300
Subjects: Industries -- Social aspects -- Germany (West); Industries -- Environmental aspects -- Germany (West); Marketing -- Social aspects -- Germany (West); Industrial management -- Germany (West)
Notes: Bibliography: vi-xxxvii.
Originally presented as the author's thesis, Munich.
Includes index.