Employing qualitative methods in the private sector
By: by Marilyn L. Mitchell.
Series: Qualitative research methods series ;; vol. 45; Qualitative research methods ;; v. 45.
Publisher: Sage Publications; SAGE Publications, Inc
Published: 1998
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 232
Subjects: Consumers -- Research; Corporations -- Research; Organizational behavior -- Research; Social sciences -- Research
Description: In this, Marilyn Mitchell covers a vital area which is often left out of the social science curriculum, and how and where social scientists can put their skills to use in the private sector.
Notes: Includes bibliographical references.