Marketing management
By: Peter R. Dickson.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1994
Place of publication: Fort Worth
Language: eng
Number of pages: 642
Subjects: Marketing -- Management.
Notes: Includes bibliographical references and indexes.
Table of contents: title: Decision making and planning; title: The generation and use of market intelligence; title: Analyzing customers; title: Analyzing competition; title: Analyzing market channels; title: Analyzing regulation and market ethics; title: Analyzing the organization; title: Positioning strategy; title: Managing products; title: Managing distribution; title: Managing personal selling; title: Managing communications; title: Managing pricing; title: Organizing and implementing; title: Forecasting, budgeting, and controlling; title: A guide to creative decision making; title: STRATMESH and the sample plan.