Consumer perceptions of product warranties
Subtitle: some preliminary findings among automobile tire purchasers
By: by Anthony F. McGann
Series: Working paper
Publisher: Marketing Science Institute
Published: 1972
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Subjects: Warranty -- United States; Consumers -- United States; Automobiles -- Tires
Notes: "Preliminary research report."

Includes bibliographical references