Advanced Google AdWords
By: Brad Geddes
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 519
ISBN-13: 9780470500231
Notes: Includes index.
Table of contents: title: Understanding search theory; title: Keyword research; title: Keyword tools : extracting valuable data from Google; title: Writing compelling ads; title: Landing pages that convert searchers into buyers; title: Advanced optimization techniques; title: Demystifying quality score; title: Beyond text: image, video, and mobile ads; title: Understanding the content network; title: Advanced content network techniques; title: Advanced geographic targeting; title: Save time and scale accounts with the AdWords editor; title: Profitable bid strategies; title: Successful account organization strategies; title: Testing techniques that will increase profits; title: AdWords reports: how to extract actionable information; title: Step by step: create and monitor your AdWords account.