How organisations identify and preserve services' brands values
By: Leslie De Chernatony, Susan Drury, Susan Segal-Horn.
Contributors: Drury, Susan Louise.; Segal-Horn, Susan.; Birmingham Business School.
Series: Working papers -- 12 ; -- 2002
Publisher: Birmingham Business School
Published: 2002
Place of publication: Birmingham
Language: eng
Number of pages: 13
Notes: Dated May 2002.

Includes bibliographical references.