Advergaming and In-Game Advertising
Subtitle: An Approach to the next Generation of Advertising
Publisher: VDM Verlag Dr. Mueller e.K.
Published: February 1, 2007
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9783836402859
Subjects: General Theory of Computing; Sales & marketing; E-Commerce - Internet Marketing; Information Technology; Marketing - Product Management; Business & Economics-E-Commerce - Internet Marketing; Business & Economics-Marketing - Product Management; Computers / Information Technology; Computers - General Information