Foundations of marketing
By: William Pride, O. C. Ferrell.
Contributors: Ferrell, O. C.
Edition: 3rd ed.
Publisher: Houghton Mifflin
Published: 2009
Place of publication: Boston
Language: eng
Number of pages: 569
ISBN-13: 9780618973378
Subjects: Marketing
Notes: Includes bibliographical references (p. 513-542) and indexes.