Marketing
By: Maurice I. Mandell, Larry J. Rosenberg.
Contributors: Rosenberg, Larry J., joint author.
Edition: 2d ed.
Publisher: Prentice-Hall
Published: 1981
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 653
Subjects: Marketing.; Marketing -- Management.
Notes: Includes bibliographical references and index.
Edition for 1977 by L. J. Rosenberg.