Creating Images and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
Contributors: Lynn R. Kahle (Editor); Chung-Hyun Kim (Editor)
Edition: 1 edition
Publisher: Lawrence Erlbaum Associates
Published: January 17, 2006
Language: eng
Format: Hardcover
Number of pages: 405
ISBN-13: 9780805852165
Subjects: Market research; Social, group or collective psychology; Consumers' preferences; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - Research; Marketing - General; Cross-cultural studies; Consumer Behavior - General; Business & Economics / Marketing / General; Consumer behavior; Imagery (Psychology)