Marketing
By: Eric N. Berkowitz, Roger A. Kerin, William Rudelius.
Contributors: Kerin, Roger A.; Rudelius, William.
Publisher: Times Mirror/Mosby College Pub.; Mosby, Incorporated
Published: 1986
Place of publication: St. Louis
Language: eng
Number of pages: 747
Subjects: Marketing.
Notes: Bibliography: p. 699-713.
Includes indexes.