International retail marketing
Subtitle: a case study approach
By: edited by Margaret Bruce, Christopher M. Moore, and Grete Birtwistle.
Contributors: Bruce, Margaret.; Moore, Christopher, 1937-; Birtwistle, Grete.
Publisher: Elsevier Butterworth-Heinemann
Published: 2004
Place of publication: Boston, MA
Language: eng
Number of pages: 280
Subjects: Retail trade -- Case studies; International trade -- Case studies; Export marketing -- Case studies
Genres: Case studies.
Notes: Includes bibliographical references and index.