Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective (Irwin/Mcgraw-Hill Series in Marketing)
Edition: 4th edition
Publisher: Irwin Professional Publishing
Published: October 16, 1997
Language: eng
Format: Hardcover
Number of pages: 784
ISBN-13: 9780256218992
Subjects: Advertising; Business communication & presentation; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Communication in marketing; Sales promotion
First sentence: During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.