Identity
Subtitle: trademark, logotypes and symbols
By: editors, Lena Holger & Ingalill Holmberg
Contributors: Nationalmuseum (Sweden); Swedish National Museum of Fine Arts
Publisher: Nationalmuseum & Raster Förlag
Published: 2002
Place of publication: Stockholm
Language: eng
Translated from: swe
Number of pages: 270
Subjects: Brand name products; Exhibitions; Signs and symbols; Trademarks; Logos (Symbols)
Other titles: Trademark, logotypes and symbols
Notes: "This book is published in conjunction with the exhibition, 'Identity--trademark, logotypes and symbols,' held at the Swedish National Museum of Fine Arts, Stockholm from February 21st-August 11th 2002"--T.p. verso.

Includes bibliographical references (p. 261-267) and index.

Translated from the Swedish.
Table of contents: title: Powerful marks / Marie-Louise Bowallius and Michael Toivio; title: History of trademarks / Per Mollerup; title: Branding among the condottieri / Johan Eriksson; title: The aesthetics of capitalism / Martin Schibli; title: Signs of the times / Håkan Jönsson; title: O brave new brand / Ivar Björkman; title: Living trademarks / Ingalill Holmberg; title: Law in the service of brands and trademarks / Per Jonas Nordell; title: The brand as value creator / Frans Melin; title: What makes the brand your best friend? / Magnus Söderlund; title: Expressing organizations through corporate branding / Majken Schultz and Mary Jo Hatch; title: The excellent sign language / Miriam Salzer-Mörling and Lars Strannegård; title: The red cross : symbols protecting lives / Filip Wijkström and Johan Hvenmark; title: Astrazeneca : when Astra and Zeneca became Astrazeneca / Jan Löwstedt and Markus Ejenäs; title: Trygg-Hansa : lifebuoys and selling gods / Edward Blom; title: Posten : in pursuit of the modern; title: a story of the Swedish post office / Miriam Salzer-Mörling; title: Kooperativa Förbundet : Moebius strip and infinity symbol / Olle Granath; title: From infinite loop to painter's palette / Mats Wiman; title: Tetra pak : the tetra pak trademark protection campaign; title: a life and death struggle / Mats Urde; title: The graphic design programme of Tetra Laval / Göran Rossling; title: Nationalmuseum : brand dignity and brand value / Magdalena Gram.