The New advertising research technologies, techniques, and applications--II
Subtitle: assessing their status and worth, case studies from users : an Advertising Research Foundation key issues workshop, the New York Hilton, December 16, 1983 : transcript proceedings.
Contributors: Advertising Research Foundation.
Publisher: The Foundation
Published: 1983
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 219
Subjects: Advertising -- Research.