Marketing management.
Contributors: Dubois, Bernard.
Edition: 4e éd. / Philip Kotler et Bernard Dubois pour l'adaptation française.
Publisher: Publi-Union
Published: 1981
Place of publication: Paris
Language: fre
Notes: Originally published in English as: Marketing management : analysis, planning and control., Englewood-Cliffs, N.J.: Prentice Hall, 1980.