Switch
Subtitle: how to change things when change is hard
By: Chip Heath and Dan Heath.
Contributors: Heath, Dan, 1973-
Edition: 1st ed.
Publisher: Broadway Books
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780385528757
Subjects: Change (Psychology)
Table of contents: title: Three surprises about change; title: Find the bright spots; title: Script the critical moves; title: Point to the destination; title: Find the feeling; title: Shrink the change; title: Grow your people; title: Tweak the environment; title: Build habits; title: Rally the herd; title: Keep the switch going.