Shi chang ying xiao yuan li, di 9 ban
Subtitle: Principles of marketing
By: Philip Kotler, Gary Armstrong zhu ; Zhao Ping, Wang Xia deng yi
Contributors: Armstrong, G.
Series: Gong shang guan li you xiu jiao cai yi cong Ying xiao xue xi lie; Gong shang guan li you xiu jiao cai yi cong
Publisher: Qing hua da xue chu ban she
Published: 2003
Place of publication: Beijing
Language: chi
Number of pages: 763
ISBN-13: 9787302059714
Subjects: Marketing
Work titles: Principles of marketing
Description: Ben shu nei rong han gai le dui shi chang ying xiao he shi chang ying xiao guo cheng de ji ben li jie, kai fa shi chang ying xiao guo cheng zhong de ji yu he zhan lue, kai fa shi chang ying xiao de zu he jing ying, shi chang ying xiao zhong de guan li deng.
Notes: Translation of: Principles of marketing / Philip Kotler. 9th ed. Prentice Hall, c2001.