Principled selling
Subtitle: how to win more business without selling your soul
By: David Tovey
Publisher: Kogan Page
Published: 2012
Place of publication: London; Philadelphia
Language: eng
Number of pages: 243
ISBN-13: 9780749466572
Subjects: Selling
Description: Whether you sell full time or need to win business as part of your role, Tovey shows you how to build trusted relationships with customers and clients.
Notes: Includes bibliographical references (p. [237]-238) and index.
Table of contents: title: The principled selling approach; title: Principled selling in action; title: Building a principled selling culture.