A business perspective on database marketing and consumer privacy practices
By: George R. Milne, Maria-Eugenia Boza
Contributors: Boza, María Eugenia; Marketing Science Institute
Series: Report -- no. 98-110; Report (Marketing Science Institute) -- no. 98-110
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 33
Subjects: Marketing -- Moral and ethical aspects; Privacy, Right of; Consumers -- Research -- Moral and ethical aspects; Information technology -- Moral and ethical aspects
Notes: "Working Paper."

"June 1998."

Includes bibliographical references (p. 31-33)