Primary Contact
Subtitle: advertising.
Contributors: Primary Contact, Firm.
Publisher: Primary Contact
Published: 1990
Language: eng
Notes: Spiral binding.

Cover title.
Table of contents: value: Contents: Developing a marketing strategy - Creativity: what works? - How to handle international advertising - Setting a budget - The importance of corporate image - How to evaluate advertising - Media: hitting the target cost effectively - How researchcan help in the creation of effective advertising - The importance of branding - Portfolio 2.