Wharton on dynamic competitive strategy
By: editors, George S. Day and David J. Reibstein, with Robert E. Gunther.
Contributors: Day, George S.; Reibstein, David J.; Gunther, Robert E., 1960-
Publisher: John Wiley
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 465
Subjects: Competition; Industrial management; Strategic planning; Trade regulation -- United States; Industrial management -- United States -- Case studies
Description: Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This book presents the best insights from decades of research in key areas such as competitive strategy, simulations, game theory, scenario planning, public policy, and market-driven strategy. It represents the most cohesive collection of insights on strategy ever assembled by a leading school of business.

Developed for the thinking manager, Wharton on Dynamic Competitive Strategy provides deep insights into the true dynamics of competition. In contrast to popular, quick-fix formulas for strategic success, this book provides perspectives that will help you better understand the underlying dynamics of competitive interactions and make better strategic decisions in a rapidly changing and uncertain world.
Notes: Includes bibliographical references (p. 424-449) and index.