Leading Product Innovation
Subtitle: Accelerating Growth in a Product-Based Business
Publisher: Wiley
Published: October 22, 1999
Language: eng
Number of pages: 448
ISBN-13: 9780471345176
Description: "In this book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product innovation management. More importantly, they provide business leaders with a complete blueprint for replicating that success in their organizations."--BOOK JACKET. "An authoritative guide to cutting-edge innovation management, Leading Product Innovation is required reading for executives and upper-level managers in all business sectors that depend upon successful new products."--Jacket.