The mercifully brief, real world guide to -- attracting the attention your cause deserves
By: Joseph Barbato.
Publisher: Emerson & Church
Published: 2005
Place of publication: Medfield, Mass
Language: eng
Subjects: Publicity; Nonprofit organizations -- Management
Table of contents: title: Sharpen your niche; title: Take inventory; title: Benefits; title: Make a plan; title: Staying on message; title: Be clear. be concise. be gone; title: Keep your elevator working; title: Telling your story; title: The cogent example; title: Think visually; title: The people factor; title: Make it credible; title: Back it up; title: Target your audience; title: Where the elite meet; title: Reaching the public; title: Be helpful online; title: Build good relations with the media; title: And now the news; title: Make your pitch; title: Become a go-to person; title: Be consistent and persistent; title: Shooting yourself in the foot; title: Having your say; title: Package your expertise; title: Waging campaigns; title: Stay fresh; title: Publicity checklist; title: The secret.