Marketing strategy and plans
Subtitle: systematic marketing management
By: David J. Luck, O. C. Ferrell.
Contributors: Ferrell, O. C., joint author.
Publisher: Prentice-Hall
Published: 1979
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 474
Subjects: Marketing -- United States -- Management.; Marketing -- United States -- Management -- Case studies.
Notes: Bibliography: p. 455-461.
Includes index.