Marksim
Subtitle: a marketing decision simulation
By: by Paul S. Greenlaw and Fred W. Kniffin.
Contributors: Kniffin, Fred W., joint author.
Series: International's series in marketing
Publisher: International Textbook Co.
Published: 1964
Place of publication: Scranton
Language: eng
Number of pages: 195
Subjects: Marketing research.; Simulation methods.; Management games.