Progress in modeling extensive problem solving
Subtitle: consumer acceptance of innovation
By: by John A. Howard
Series: Research working paper -- no. 147A; Research working papers (Columbia University. Graduate School of Business) -- no. 147A.
Publisher: Graduate School of Business, Columbia University
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 15
Subjects: Consumers; Mathematical models; Decision making; Diffusion of innovations
Notes: Bibliography: leaf [16]