Search Engine Optimisation
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740300154
Table of contents: title: Content; title: 1. Introduction to Search Engine Marketing (SEO); title: 1.1. What is Search Engine Optimisation?; title: 1.2. A few things to keep in mind; title: 1.3. The two types of search engine optimisation; title: 2. Research; title: 2.1. Search engines search for you; title: 2.2. Paid ads; title: 2.3. Keywords; title: 3. On-Page SEO; title: 3.1. Content; title: 3.2. Keywords and your website name; title: 3.3. XML Sitemaps; title: 3.4. Getting Indexed; title: 3.5. Site navigation; title: 3.6. Frames and Flash; title: 3.7. Tags and metatags; title: 3.8. Images; title: 3.9. Redirects; title: 3.10. Page loading speeds; title: 4. Off-Page SEO; title: 4.1. Link Building; title: 4.2. How to get good links; title: 4.3. Content; title: 4.4. Link baiting; title: 4.5. Customers; title: 4.6. Blogging; title: 5. SEO & Mobile Devices; title: 5.1. Mobile-enabled websites; title: 5.2. How mobile searches differ; title: 6. SEO with Maps; title: 6.1. Google Places; title: 6.2. Yahoo Local; title: 6.3. Bing Local; title: 7. Tracking & Testing; title: 7.1. Why track and test?; title: 7.2. What to Use to track and test; title: 7.3. Tracking keywords; title: 8. Summary & Conclusion