Sales Forecasting Management
Subtitle: A Demand Management Approach
Edition: Second Edition edition
Publisher: Sage Publications, Inc
Published: November 23, 2004
Language: eng
Format: Paperback
Number of pages: 368
ISBN-13: 9781412905718
Subjects: Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Sales forecasting; Sales & Selling - Management; Marketing - Research; Forecasting; Business & Economics / Marketing / General; Management; Marketing research
First sentence: A company thought it had a forecasting problem.