Scaling Methods
Edition: 2 edition
Publisher: Lawrence Erlbaum
Published: October 2004
Language: eng
Format: Paperback
Number of pages: 200
ISBN-13: 9780805818024
Subjects: Probability & statistics; Marketing - Research; Assessment, Testing & Measurement; Psychology; Scale analysis (Psychology); Consumer Behavior - General; Psychology & Psychiatry / Testing & Measurement; Research & Methodology