Survey evidence and the law worldwide
Subtitle: a reference text for lawyers, jurists and social scientists
By: Ruth M. Corbin, A. Kelly Gill
Contributors: Gill, A. Kelly, 1966-
Publisher: LexisNexis
Published: 2008
Place of publication: Markham, Ont
Language: eng
Number of pages: 456
ISBN-13: 9780433451082
Subjects: Intellectual property; Public opinion polls; Expert Evidence; Propriété intellectuelle; Sondages d'opinion; Expertises
Description: "Quantifying and protecting the value of intellectual property are immense challenges for both corporations and courts. The use of survey evidence to help courts come to terms with what the public thinks, perceives, believes or intends to do has become more and more common as judges grapple with their limitations in judicial discretion as it relates to matters of public perception. Butterworths Survey Evidence and the Law Worldwide solves this challenge by providing a set of accepted standards that can be used to assess the quality and relevance of survey evidence."--pub. desc.
Notes: Includes bibliographical references and index.
Table of contents: title: The Road to Admissibility; title: Judging Survey Reliability; title: Judging Validity and Relevance; title: The Role and Qualifications of the Expert; title: Working with the Expert on the Survey; title: The Expert and Privilege; title: Trademark Proceedings; title: Misleading Advertising; title: Reparable or Irreparable Harm for Injunction Proceedings; title: Jury Analysis; title: Creative Frontiers; title: Swann on U.S. Trademark Surveys; title: Chapman on Survey Evidence in the U.K.; title: Gough on Survey Evidence in Australia; title: Justice Reed's View from the Bench.