The ghetto marketing life cycle
Subtitle: a case of underachievement
By: Alan R. Andreasen
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 239; Faculty working papers -- no. 239.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1975
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 21
Subjects: African American consumers; Marketing research; Low-income consumers
Notes: Includes bibliographical references.