Space race
Subtitle: an inside view of the future of communications planning
By: Jim Taylor.
Publisher: Wiley; John Wiley
Published: 2005
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 293
Subjects: Communication in marketing.; Advertising.; Marketing.
Notes: Includes bibliographical references and index.
Table of contents: title: The space race; title: Of straw and sponges; title: Gravity; title: Reviewing the fleet; title: Life below decks; title: A slow wind on the water; title: The soul meter; title: The dark days of data; title: Antarctica; title: The twin achilles heels; title: 2020 vision; title: Beyond 2020 : the ROI of snow.