Marketing research
Subtitle: intelligence and management
By: [by] Jerry E. Drake [and] Frank I. Millar. With chapters on behavioral science by A. Q. Sartain.
Contributors: Millar, Frank I., joint author.
Series: International's series in marketing
Publisher: International Textbook Co.
Published: 1969
Place of publication: Scranton
Language: eng
Number of pages: 631
Subjects: Marketing research.
Notes: Bibliographical footnotes.