Crash course in marketing for libraries
By: Susan Webreck Alman.
Series: Crash course
Publisher: Libraries Unlimited
Published: 2007
Place of publication: Westport, Conn
Language: eng
ISBN-13: 9781591584308
Subjects: Libraries -- Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: The planning process for your marketing plan; title: Develop a marketing plan; title: Communicate to the community : using the media, newsletters and annual reports to market the library; title: Fundraising.