Broadcast advertising & promotion
Subtitle: a handbook for students and professionals
By: by Fred L. Bergendorff, Charles H. Smith, Lance Webster ; edited by Lance Webster ; with contributions from the membership of the Broadcasters Promotion Association.
Contributors: Smith, Charles H.; Webster, Lance.; Broadcasters Promotion Association (U.S.)
Series: Communication arts books
Publisher: Hastings House
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 449
Subjects: Broadcast advertising.
Other titles: Broadcast advertising and promotion.
Notes: Includes index.