CIM Coursebook 02/03 Marketing Fundamentals (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: July 15, 2002
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780750657020
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: We don't expect a formal definition at this stage but do you really know what marketing is?