Pitch anything
Subtitle: position, present, and promote your ideas for business success
By: by Oren Klaff
Publisher: McGraw-Hill
Published: 2011
Place of publication: New York
Language: eng
ISBN-13: 9780071752855
Notes: Includes index.
Table of contents: title: The pitch method; title: Frame control; title: Status; title: Pitching your big idea; title: Frame stacking and hot cognitions; title: Eradicating neediness; title: Case study: the airport deal; title: Get in the game.