The one-day marketing plan
Subtitle: organizing and completing the  plan that works
By: Roman G. Hiebing, Jr., Scott W. Cooper
Contributors: Cooper, Scott W; Hiebing, Roman G.
Edition: 2nd ed
Publisher: NTC Business Books
Published: 1999
Place of publication: Chicago
Language: eng
Number of pages: 322
Subjects: Marketing -- Management; Strategic planning
Notes: Earlier ed. published under: The 1-day marketing plan / Roman G. Hiebing, Jr., Scott W. Cooper. 1992