Evergreen
Subtitle: cultivate the enduring customer loyalty that keeps your business thriving
By: Noah Fleming
Published: 2015
Language: eng
Number of pages: 272
ISBN-13: 9780814434437
Subjects: Customer loyalty; Customer relations
Notes: Includes bibliographical references and index.
Table of contents: title: Debunking the myth : new customers will not save your business; title: Surveying the landscape : the essential components of an Evergreen organization; title: Examining the principle of character : the botany of your company; title: Examining the principle of community : creating a forest from a single seed; title: Examining the principle of content : the beauty of having a multitude of branches; title: Becoming intimately familiar with your customers : getting your hands in the soil; title: Getting loyalty programs right : building a tree house and letting your customers climb to reach it; title: Articulating a new approach to customer service : tending to your garden (and pulling those weeds!); title: Gathering customer intelligence : examining the botany of individual leaves; title: Bringing back lost customers : bringing wilted leaves back to life; title: Bringing in new customers : creating optimal growing conditions.