Market Entry Strategies : Internationalization Theories, Concepts and Cases of Asian High-Technology Firms
Subtitle: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi
Publisher: de Gruyter GmbH, Walter
Published: 2016
Language: eng
Number of pages: 251
ISBN-13: 9783110425925
Subjects: Export marketing; International business enterprises; Business enterprises, asia