The AMA Guide to the Globe
Subtitle: Managing the International Marketing Research Process
Edition: 1 edition
Publisher: South-Western Educational Pub; Thomson Texere
Published: July 17, 2006
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780324313314
Subjects: Market research; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - Research; Business & Economics / Marketing / Research; Management; Marketing research; Research