Market smarter not harder
Subtitle: an experiential journey to create a customer-driven marketing plan
By: Pamela Larson Truax & Monique Reece Myron ; foreword by Ken Blanchard.
Contributors: Myron, Monique Reece.
Publisher: Kendall/Hunt Pub. Co.
Published: 1996
Place of publication: Dubuque, Iowa
Language: eng
Number of pages: 328
Subjects: Marketing -- Management.; Success in business.
Notes: Includes bibliographical references (p. [301]-325).