Global marketing
Subtitle: contemporary theory, practice, and cases
By: Ilan Alon, Eugene Jaffe, with Donata Vianelli
Contributors: Jaffe, Eugene D.; Vianelli, Donata
Publisher: McGraw-Hill
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 624
ISBN-13: 9780078029271
Subjects: Export marketing; Case studies