Roles for research and models in improving new product development
Subtitle: Marketing Science Institute Conference, May 21 and 22, 1990, Cambridge, Massachusetts
By: prepared by Bruce D. Weinberg
Contributors: Marketing Science Institute. Conference
Series: Report (Marketing Science Institute) -- no. 90-120
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge MA
Language: eng
Number of pages: 19
Copyright date: 1990
Subjects: New products; Marketing; Congresses; Management; Marketing research
Notes: "A conference summary."--Cover.

"Marketing Science Institute Conference, May 21 and 22, 1990, Cambridge, Massachusetts."