Strategic account strategy
By: Noel Capon
Edition: Version 1.1
Publisher: Wessex Inc.
Published: 2011
Place of publication: Bronxville, New York
Language: eng
Number of pages: 53
ISBN-13: 9780983330011
Copyright date: 2011
Subjects: Marketing; Key accounts; Selling; Customer services
Table of contents: title: Book 1. The strategic account program. Book 2. Planning for strategic accounts.