Principles of marketing
Subtitle: study guide
By: Joel R. Evans, Barry Berman
Contributors: Berman, Barry, coaut
Edition: 2a ed.
Publisher: Macmillan
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 346
ISBN-13: 9780023343308
Subjects: Mercadotecnia
Other titles: Essential of marketing
Notes: Título original: Essentials of marketing.

A la cabeza de la portada: Study guide.