Facebook marketing for dummies
By: by Paul Dunay and Richard Krueger
Contributors: Krueger, Richard
Series: --For dummies; --For dummies
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 294
ISBN-13: 9780470487624
Subjects: Facebook (Electronic resource); Internet marketing; Internet advertising
Description: Discusses the strategies, tactics, and techniques needed to use Facebook as an effective marketing tool and explains how to design a Facebook page, host a contest, and create an advertising campaign.
Notes: Includes index.
Table of contents: title: Pt. I. Getting Started on Facebook; title: Ch. 1. Introducing Facebook Marketing; title: Ch. 2. Joining the Facebook Community; title: Ch. 3. Finding Your Way Around; title: Pt. II. Putting Facebook to Work; title: Ch. 4. Creating a Page for Your Business; title: Ch. 5. Developing a Facebook Marketing Plan; title: Ch. 6. Promoting Your Page; title: Ch. 7. Facing Facebook Groups; title: Ch. 8. Hosting Facebook Events; title: Pt. III. Strategies for Advertising Success; title: Ch. 9. Checking out Advertising Options and Strategies; title: Ch. 10. Measuring Advertising Success - One Click at a Time; title: Ch. 11. Buying and Selling within the Marketplace; title: Pt. IV. Riding the Facebook Viral Wave; title: Ch. 12. Dressing Up Your Facebook Page with Applications; title: Ch. 13. Hosting Your Own Facebook Contest; title: Ch. 14. Surveying the Crowd; title: Ch. 15. Reaching out Further with Facebook Connect; title: Pt. V. The Part of Tens; title: Ch. 16. Ten Reasons Why Your Business Needs a Facebook Page; title: Ch. 17. Ten Business Etiquette Tips for Facebook; title: Ch. 18. Ten Facebook Blogs for Business; title: Ch. 19. Ten (Plus One) Must-Have Facebook Applications for Your Business; title: Appendix A. Web Links For Facebook Marketing; title: Appendix B. Protecting Your Identity in Facebook.