Panelinformation und Marketing-Entscheidung
By: Karl-Josef Sedlmeyer.
Series: Hochschulschriften zur Betriebswirtschaftslehre ;; Bd. 17
Publisher: V. Florentz
Published: 1983
Place of publication: München
Language: ger
Number of pages: 281
Subjects: Consumer panels.; Marketing -- Decision making.
Notes: Bibliography: p. xvii-xxxii.
Includes index.