All you can pay
Subtitle: how companies use our data to empty our wallets
By: Anna Bernasek and D.T. Mongan
Contributors: Mongan, D. T., author
Publisher: Nation Books
Published: 2015
Language: eng
Number of pages: 240
ISBN-13: 9781568584744
Copyright date: 2015
Subjects: Consumer profiling; Marketing research; Data mining
Description: Examines the corporate practice of gathering massive amounts of data on consumer behaviors, needs, and desires, and using it to influence decision making and determine how much individuals will pay based on how much they are able to.
Notes: Includes bibliographical references and index.