Category killers
Subtitle: the retail revolution and its impact on consumer culture
By: Robert Spector.
Publisher: Harward Business School Pub.
Published: 2005
Place of publication: Boston, Mass
Language: eng
Number of pages: 219
Subjects: Shopping centers; Retail trade
Description: "In Category Killers, veteran journalist Robert Spector argues that retail giants have done more than dramatically alter our buying experience. They've also ingeniously rewritten the retail playbook and, in the process, forever altered cultural and economic factors from traffic patterns and land-use legislation to taxation, migration, and employment." "Spector traces the rise and influence - for better and worse - of category killers from pioneer Toys "R" Us to Home Depot to Starbucks. He also examines the impact of warehouse clubs like Costco and Sam's Club, and every retailer's ultimate nemesis, Wal-Mart. Based on decades of research and investigative reporting, Category Killers provides insights into the past, present, and future of retailing."--Jacket.
Notes: Includes bibliographical references.
Table of contents: title: From cow pastures to category killers; title: Charles Lazarus and the birth of the category killer; title: Category killers everywhere; title: Pricing : the cost of "everyday low prices"; title: Competition : there used to be a department store here; title: Growth : expanding their reach; title: Expansion : paperclips in Portugal; title: The backlash; title: The changing shape of retail.