Coming soon
Subtitle: film trailers and the selling of Hollywood technology
By: Keith M. Johnston.
Publisher: McFarland
Published: 2009
Place of publication: Jefferson, N.C
Language: eng
ISBN-13: 9780786444328
Subjects: Film trailers; Advertising -- Motion pictures
Description: "This book demonstrates how the trailer has educated audiences in new film technologies, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, Internet, and iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era"--Provided by publisher.
Notes: Includes bibliographical references and index.