Perceived quality
Subtitle: how consumers view stores andmerchandise
By: edited by Jacob Jacoby, Jerry C. Olson.
Contributors: Jacoby, Jacob.; Olson, Jerry, 1944-
Series: The Advances in retailing series
Publisher: Lexington; GowerPublishing [distributor]
Published: 1984
Place of publication: Lexington, Mass; (Aldershot)
Language: eng
Number of pages: 311
Subjects: Consumers -- United States.
Notes: Includes bibliographies and index.