The marketing decision maker from MKIS to MDSS
By: Leyland F. Pitt, Derek Bromfield ; in association with the Institute of Marketing Management.
Contributors: Bromfield, Derek.; Institute of Marketing Management.
Edition: 2nd ed.
Publisher: Juta
Published: 1994
Place of publication: Kenwyn
Language: eng
Number of pages: 209
Subjects: Marketing -- Data processing.
Notes: Includes bibliographical references.