Marketing
By: Eric N. Berkowitz ... [et al.].
Contributors: Berkowitz, Eric N.; Berkowitz, Eric N.
Edition: 3rd ed.
Publisher: Irwin
Published: 1992
Place of publication: Homewood, IL
Language: eng
Number of pages: 791
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.
Rev. ed. of: Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.