Advertising at work in the modern marketplace
By: Robert E. Oliver, Ray B. Collett.
Contributors: Collett, Ray B., joint author.
Edition: 2d ed.
Publisher: McGraw-Hill Ryerson
Published: 1976
Place of publication: Toronto; New York
Language: eng
Number of pages: 173
Subjects: Advertising.
Notes: Bibliography: p. 168-169.
First ed. published under title: Advertising.
Includes index.