The global marketing imperative
By: Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant.
Contributors: Ronkainen, Ilkka A.; Tarrant, John J.
Publisher: NTC Business Books
Published: 1995
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 308
Subjects: Export marketing -- Management; International business enterprises -- Management
Notes: Includes bibliographical references (p. 279-284) and index.