Advertising & promotion
Subtitle: an integrated marketing communications perspective
By: George E. Belch, Michael A. Belch, Michael A. Guolla
Contributors: Belch, Michael A.; Guolla, Michael Angelo
Edition: 3rd Canadian ed.
Publisher: McGraw-Hill Ryerson
Published: 2008
Place of publication: Toronto
Language: eng
Number of pages: 579
ISBN-13: 9780070974289
Subjects: Advertising; Textbooks; Sales promotion; Communication in marketing; Publicité; Manuels d'enseignement supérieur; Ventes; Promotion; Communication en marketing
Other titles: Advertising and promotion
Notes: Includes bibliographical references and index.