Going to market
Subtitle: case studies in industrial distribution
By: E. Raymond Corey, Frank V. Cespedes, V. Kasturi Rangan.
Contributors: Cespedes, Frank V., 1950-; Rangan, V. Kasturi.
Publisher: Harvard Business School Pub. Division
Published: 1989
Place of publication: Boston, Mass
Language: eng
Number of pages: 318
Subjects: Industrial marketing -- Case studies.; Marketing channels -- Case studies.
Notes: At head of title: Harvard Business School course module.