Media messages and public health
Subtitle: a decisions approach to content analysis
By: by Amy B. Jordan ... [et al.].
Contributors: Jordan, Amy B.
Publisher: Routledge/Taylor and Francis Group
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780805860245; 9780805860252
Subjects: Mass media in health education; Content analysis (Communication); Health behavior; Communication in medicine; Health Education; Mass Media; Attitude to Health; Health Behavior; Health Promotion; Information Dissemination -- methods
Table of contents: title: Using theory to inform content analysis / Manganello & Fishbein; title: Linking content analysis and media effects research / Dale Kunkel; title: Defining and measuring key content variables / W. James Potter; title: Sampling and content analysis : an overview of the issues / Amy Jordan and Jennifer Manganello; title: Reliability for content analysis / Kimberly A. Neuendorf; title: Research ethics in content analysis / Nancy Signorielli; title: Teens and the new media environment : challenges and opportunities / Srividya Ramasubramanian and Suzanne M. Martin; title: Sexually explicit content viewed by teens on the internet / Laura F. Salazar ... [et al.]; title: (De)coding television's representation of sexuality : beyond behaviors and dialogue / Lynn Sorsoli, L. Monique Ward, and Deborah. L. Tolman; title: Linking media content to media effects : the Rand television and adolescent sexuality study / Rebecca L. Collins, Marc N. Elliott, and Angela Miu; title: Health messages on prime time television : a longitudinal content analysis / Sheila T. Murphy, Holley A. Wilkin, and Michael J. Cody; title: Receiver-oriented message analysis : lessons from alcohol advertising / Erica Weintraub Austin; title: Violent video games : challenges to assessing content patterns / Katherine M. Pieper, Elaine Chan, and Stacy L. Smith; title: The audiences for content analysis research / D. Charles Whitney, Ellen Wartella, and Dale Kunkel; title: Advancing the science of content analysis / Amy Jordan, Jennifer Manganello, Dale Kunkel, and Martin Fishbein.