Advances in Advertising Research (Vol. 2)
Subtitle: Breaking New Ground in Theory and Practice
By: edited by Shintaro Okazaki
Contributors: SpringerLink (Online service)
Publisher: Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden
Published: 2011
Place of publication: Wiesbaden
Language: eng
Format: [electronic resource] :
ISBN-13: 9783834931344; 9783834968548
Subjects: Marketing; Economics