Lone Star Industries, Inc.
Subtitle: a high-visibility advocacy campaign to strengthen corporate identity
By: by S. Prakash Sethi.
Series: Special report / Center for Research in Business and Social Policy; Special report (University of Texas at Dallas. Center for Research in Business and Social Policy)
Publisher: Center for Business and Social Policy, University of Texas at Dallas
Published: 1982
Place of publication: Richardson, TX (P.O. Box 688, Richardson 75080)
Language: eng
Number of pages: 37
Subjects: Lone Star Industries.; Advocacy advertising -- United States -- Case studies.; United States -- Economic policy -- 1981-1993.
Notes: "SR-82-04."