Urban destination marketing in contemporary Europe
Subtitle: uniting theory and practice
By: John Heeley
Series: Aspects of tourism -- 66
Publisher: Channel View Publications
Published: 2015
Place of publication: Buffalo
Language: eng
Number of pages: 165
ISBN-13: 9781845414931; 9781845414924; 9781845414948
Subjects: Tourism; Marketing; City promotion
Notes: Includes bibliographical references (pages 155-161) and index.