A case study in case research
By: by Thomas V. Bonoma, Kenneth B. Wong
Contributors: Wong, Kenneth B., joint author
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 84-36; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 84-36
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1983
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 36
Subjects: Research; Study and teaching; Case method; Marketing research
Notes: "October 1983."

Bibliography: leaves 32-36.