European casebook on managing industrial and business-to-business marketing
By: [edited by] Per V. Jenster.
Contributors: Jenster, Per V.; IMD International (Institute)
Series: European casebook series in management
Publisher: Prentice Hall
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 444
Subjects: Industrial marketing -- Europe -- Management -- Case studies
Notes: Includes bibliographical references.
"The present volume ... composed mainly of cases written by faculty at the International Institute for Management Development (IMD International) Lausanne, Switzerland"--