Case studies in marketing, advertising, and public relations
By: edited by Colin McIver.
Contributors: McIver, Colin, 1914-; CAM Foundation.; Institute of Marketing.
Publisher: Heinemann
Published: 1984
Place of publication: London
Language: eng
Number of pages: 224
Subjects: Marketing -- Great Britain -- Case studies.; Advertising -- Great Britain -- Case studies.; Public relations -- Great Britain -- Case studies.
Notes: "Published on behalf of the CAM Foundation and the Institute of Marketing."