Strategies for international industrial marketing
Subtitle: the management of customer relationships in European industrial markets
By: edited by Peter W. Turnbull and Jean-Paul Valla.
Contributors: Turnbull, Peter W.; Valla, Jean-Paul.
Publisher: Croom Helm
Published: 1986
Place of publication: London; Dover, N.H
Language: eng
Number of pages: 310
Subjects: Export marketing -- Europe -- Case studies.; Industrial marketing -- Europe -- Case studies.; Customer relations -- Case studies.
Notes: Bibliography: p. 301-305.
Includes index.