Introduction to mass communication
Subtitle: media literacy and culture
By: Stanley Baran.
Edition: Updated 6th ed.
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780077286408
Subjects: Mass media; Mass media and culture; Mass media literacy
Notes: Includes bibliographical references and index.
Table of contents: title: Laying the groundwork. Mass communication, culture, and media literacy; title: The evolving mass communication process; title: Media, media industries, and media audiences. Books; title: Newspapers; title: Magazines; title: Film; title: Radio, recording, and popular music; title: Television, cable, and mobile video; title: Video games; title: The internet and the World Wide Web; title: Supporting industries. Public relations; title: Advertising; title: Mass-mediated culture in the information age. Theories and effects of mass communication; title: Media freedom, regulation, and ethics; title: Global media.