11 Steps to Brand Heaven
Subtitle: The Ultimate Guide to Buying an Advertising Campaign
Publisher: Kogan Page
Published: December 1999
Language: eng
Format: Hardcover
Number of pages: 245
ISBN-13: 9780749428945
Subjects: Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising; Advertising industry; Industrial / Commercial Art & Design; Advertising & Promotion; Sales & Selling - General