Books for sale
Subtitle: the advertising and promotion of print since the fifteenth century
By: edited by Robin Myers, Michael Harris, and Giles Mandelbrote.
Contributors: Myers, Robin.; Harris, Michael, 1938-; Mandelbrote, Giles.
Series: Publishing pathways
Publisher: Oak Knoll Press; British Library; Oak Knoll Press and The British Library
Published: 2009
Place of publication: New Castle, DE; London
Language: eng
Number of pages: 208
ISBN-13: 9781584562658; 9780712350853
Subjects: Books -- Marketing -- History; Selling -- Books -- History; Booksellers and bookselling -- History; Book industries and trade -- History
Description: "Study of book history focused on the promotion and advertising of printed materials. Part of Publishing Pathways series. Collection of 8 essays that look at the advertising and marketing techniques of booksellers and publishers from the 15th to the 20th century in the western world"--Provided by publisher.
Notes: Includes bibliographical references and index.
Table of contents: title: Sale advertisements for books printed in the fifteenth century / Lotte Hellinga; title: Selling the Biblia Regia: the marketing and distribution methods for Christopher Plantin's polyglot Bible / Julianne Simpson; title: Printed advertisements: some variations in their use around 1700 / Michael Harris; title: Advertising books in eighteenth-century Paris: evidence from Waddesdon Manor's trade card collection / Phillippa Plock; title: Many good books: advertising and the book trade in early nineteenth-century Ireland / Charles Benson; title: From protection to promotion: the uses of the book jacket / Alan Powers; title: The use and effect of literary prizes in the late twentieth century / Peter Straus; title: Advertising books online: yesterday, today and tomorrow / Udo Göllmann.