Innovations in multinational retailing
Subtitle: IKEA in the Swedish, Swiss, German, and Austrian furniture markets
By: Rita Mårtenson.
Contributors: Ikea A/S.
Series: Forskningsrapport =; Research report,; no. 9; Research report (Marknadstekniskt centrum (Stockholm, Sweden)) ;; no. 9.
Publisher: Marketing Technology Center
Published: 1981
Place of publication: Stockholm
Language: eng
Number of pages: 56
Subjects: Ikea A/S; Furniture industry and trade -- Europe; Export marketing -- Sweden
Notes: Includes bibliographical references.