Opt-In Marketing
Subtitle: Increase Sales Exponentially with Consensual Marketing
By: Ernan Roman, Scott Hornstein
Contributors: Hornstein, Scott
Publisher: McGraw-Hill
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 296
Subjects: Database marketing; Customer relations; Relationship marketing
Notes: Includes bibliographical references (p. 285-287) and index