An expectancy X value analysis of the relationship between consumer attitudes and behavior
By: Joel B. Cohen and Olli T. Ahtola
Contributors: Ahtola, Olli; University of Illinois (Urbana-Champaign campus). College of Commerce and Business Administration
Series: Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign -- no. 22; Faculty working papers -- no. 22.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1971
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 21
Notes: "To be presented at the annual meetings of the Association for Consumer Research, University of Maryland, September, 1971."

Includes bibliographical references (leaves [20-21]).