Pricing for results
Subtitle: how to set prices, how to present prices, how to discount prices, how to negotiate prices
By: John Winkler.
Contributors: Chartered Institute of Marketing.
Publisher: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
Published: 1991
Place of publication: Oxford
Language: eng
Subjects: Pricing.
Notes: With answers.

Originally published 1983.

Bibliography.