A never-before world
Subtitle: tracking the evolution of consumer India
By: Rama Bijapurkar ; introduction by P. Chidambaram
Publisher: Portfolio, Penguin
Published: 2013
Place of publication: New Delhi
Language: eng
Number of pages: 354
ISBN-13: 9780670086795
Subjects: Consumption (Economics); Marketing; Consumers; Consumer behavior
Notes: Includes bibliographical references (pages 341-342) and index.

Also available as an e-book.