Customer Relationship Management
Edition: 1 edition
Publisher: Springer
Published: May 7, 2003
Language: eng
Format: Hardcover
Number of pages: 160
ISBN-13: 9783540440017
Subjects: Customer services; Management Science; Data processing; Technological innovations; Business/Economics; Business & Economics; Business / Economics / Finance; Management Information Systems; Management; Entrepreneurship; Customer Service; Business & Economics / Customer Service; Business & Economics : Entrepreneurship; Computers / Management Information Systems; Computers : Management Information Systems; Computers; Marketing - General; Information Technology; Banks and banking; Customer relations
First sentence: Many authors have studied CRM from a technological perspective, while others have focused their work on management issues.