Improving sales force effectiveness in trade promotions
Subtitle: an exploratory study : a thesis
By: presented by Robert John Kopp
Contributors: Harvard University. Graduate School of Business Administration
Published: 1984
Language: eng
Number of pages: 359
Subjects: Sales promotion; Selling
Notes: Thesis (D.B.A.)--Harvard University, Graduate School of Business Administration.

Bibliography: p. [R-1] - R-14.