Does marketing need reform?
Subtitle: fresh perspectives on the future
By: edited by Jagdish N. Sheth and Rajendra S. Sisodia.
Contributors: Sheth, Jagdish N.; Sisodia, Rajendra.
Publisher: M.E. Sharpe
Published: 2006
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 352
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.