Computer modelling and expert systems in marketing
By: Luiz Moutinho ... [et al.].
Contributors: Moutinho, Luiz.
Publisher: Routledge
Published: 1994
Place of publication: London; New York
Language: eng
Number of pages: 221
Subjects: Marketing -- Management -- Simulation methods.; Computer simulation.; Expert systems (Computer science)
Notes: Includes bibliographical references and indexes.