Persuasive Signs
Subtitle: The Semiotics of Advertising (Approaches to Applied Semiotics, 4)
Publisher: Walter de Gruyter
Published: September 2002
Language: eng
Format: Hardcover
Number of pages: 193
ISBN-13: 9783110173406
Subjects: Advertising; Semiology; Semiotics; Business / Economics / Finance; Literary Criticism; Semiotics & Theory; Advertising & Promotion; General; Signs and symbols
First sentence: The term advertising comes down to us from the medieval Latin verb advertere "to direct one's attention to."