The value of television as a medium for bank advertising
Subtitle: a report presented to the Research Committee of the Financial Public Relations Associations, New Orleans, March 1958.
Contributors: Financial Public Relations Association (U.S.)
Publisher: Financial Public Relations Associations
Published: 1958
Place of publication: Chicago
Language: eng
Number of pages: 28
Subjects: Television advertising.; Advertising -- Banks and banking.
Notes: Includes bibliographical references.