Assessing reseller performance from the supplier's perspective
By: Nirmalya Kumar, Louis W. Stern, Ravi S. Achrol
Contributors: Stern, Louis W., 1935-; Achrol, Ravi S.
Series: Report -- no. 92-101; Report (Marketing Science Institute) -- no. 92-101
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 38
Copyright date: 1992
Subjects: Marketing; Management; Marketing channels
Notes: "Working paper."

"February 1992."

Includes bibliographical references (p. 34-37)