A short course in international marketing blunders
Subtitle: mistakes made by companies that should have known better
By: Michael White
Series: The short course in international trade series
Publisher: World Trade Press
Published: 2002
Place of publication: Novato, Calif
Language: eng
Number of pages: 182
Subjects: Export marketing; International business enterprises -- Management; Business failures
Other titles: International marketing blunders
Description: "This book is about international marketing mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others."--BOOK JACKET.
Notes: Includes bibliographical references (p. 181-182)