Research on sales promotion
Subtitle: collected papers
By: edited by Katherine E. Jocz
Contributors: Marketing Science Institute
Series: Report -- no. 84-104; Report (Marketing Science Institute) -- no. 84-104
Publisher: Marketing Science Institute
Published: 1984
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 123
Subjects: Sales promotion; Research
Notes: "July 1984."

Includes bibliographies.
Table of contents: title: Psychological perspectives on consumer response to sales promotion  -- Alan G. Sawyer and Peter H. Diekson; title: Consumer promotions and the acceleration of product purchases  -- Scott A. Neslin, John Quelch, and Caroline Henderson; title: How cents-off coupons motivate the consumer / Robert Schindler --; title: Factors associated with successful manufacturer sales promotions in Canadian food and drug businesses  -- Kenneth G. Hardy; title: Structural determinants of ratios of promotion and advertising to sales  -- John A. Quelch, Cheri T. Marshall, and Dae R. Chang; title: Symbiosis in sales promotion -- P. Varadarajan.