Game-changing strategies
Subtitle: how to create new market space in established industries by breaking the rules
By: Constantinos C. Markides.
Edition: 1st ed.
Publisher: Jossey-Bass, a Wiley Imprint; Jossey-Bass
Published: 2008
Place of publication: San Francisco
Language: eng
Number of pages: 222
ISBN-13: 9780470276877
Subjects: Creative ability in business; Organizational change; Corporations -- Growth
Description: Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model - the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
Notes: Includes bibliographical references and index.
Table of contents: title: The innovation is in the business model; title: Discovering new business models; title: Creativity is not enough : from discovering to implementing new business models; title: Using dual business models to compete : is a separate unit necessary?; title: Separation is not enough : how to achieve ambidexterity; title: Responding to business-model innovation; title: When would established firms discover new business models?; title: Rethinking innovation in the big firm.