Nonbusiness marketing cases
Subtitle: annotated bibliography and information on related cases and sample course outlines
By: compiled by Christopher H. Lovelock.
Contributors: Intercollegiate Case Clearing House.
Edition: 2d ed.
Publisher: Intercollegiate Case Clearing House
Published: 1977
Place of publication: Boston
Language: eng
Number of pages: 86
Subjects: Marketing -- Case studies -- Bibliography.
Genres: Bibliography.