Product Development for Distant Target Groups
Subtitle: An Experimental Study for the Silver Market
Publisher: Springer Gabler
Published: Jun 01, 2017
Format: paperback
Number of pages: 244
ISBN-13: 9783658183240
Notes: Source title: Product Development for Distant Target Groups: An Experimental Study for the Silver Market (Forschungs-/Entwicklungs-/Innovations-Management)