Cases in marketing
By: by Norman A.P. Govoni, Jean-Pierre Jeannet, and Henry N. Deneault.
Contributors: Jeannet, Jean-Pierre.; Deneault, Henry N.
Edition: 2nd ed.
Series: Grid series in marketing
Publisher: Grid Pub., Inc.
Published: 1983
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 268
Subjects: Marketing -- Case studies.
Notes: Rev. ed. of: Marketing problems. c1977.