Powerful Products
Subtitle: Strategic Management of Successful New Product Development
Edition: 1st edition
Publisher: AMACOM
Published: May 15, 2000
Language: eng
Format: Hardcover
Number of pages: 274
ISBN-13: 9780814405666
Subjects: Research & development management; Sales & marketing management; Development - Business Development; Entrepreneurship; Marketing - Product Management; Business / Economics / Finance; Marketing; New products; Product management; Business/Economics