Marketing the group practice
Subtitle: practical methods for the health care practitioner
By: William J. Winston, editor.
Contributors: Winston, William J.
Publisher: Haworth Press; Routledge
Published: 1983
Place of publication: New York
Language: eng
Number of pages: 107
Subjects: Group medical practice -- Marketing; Group practice; Marketing of health services
Notes: Includes bibliographical references.
"Also ... published as Health marketing quarterly, volume l, number l, fall 1983"--T.p. verso.
Table of contents: title: From the editor's desk / William J. Winston; title: Guest editorial / Randall K. Berning; title: Marketing planning for group practices / William J. Winston; title: Differences in marketing a new practice versus marketing an established practice / Ann Ehrlich; title: Preparing the financial/business plan for marketing the group practice / William P. Enderlein; title: Building a new or better image for your practice through solid media relations (public relations and publicity) / Susan M. Tellem; title: Professional advertising; title: how professional is it? / Albert V. Aguiar; title: How to promote and advertise a new or existing clinic / Joan Hammer; title: Basic marketing research for the group practice / Robert C. Hill; title: The best malpractice insurance of them all / Paul A. Sommers, Mark A. Thompson; title: Physician recruiting for group practices / Judith E. Berger, Stephen G. Schoen; title: The PPO / Robert L. Goldman, Jeffrey G. Reyes.