Customer profitability analysis
Subtitle: a tool for improving bank profits
By: by Kenneth E. Reich and Dennis C. Neff.
Contributors: Neff, Dennis C., joint author.; Bank Administration Institute.; Robert Morris Associates.
Publisher: Bank Administration Institute
Published: 1972
Place of publication: Park Ridge, Ill
Language: eng
Number of pages: 97
Subjects: Bank loans.; Bank profits.
Notes: Bibliography: p. 97.
Prepared under the direction of Bank Administration Institute and Robert Morris Associates.