Enhancing the new product development process
Subtitle: a conference summary
By: prepared by Stephen J.S. Holden
Contributors: Holden, Stephen J. S; Marketing Science Institute. Research Program
Series: Report -- no. 89-122; Report (Marketing Science Institute) -- no. 89-122
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, MA
Language: eng
Number of pages: 20
Subjects: New products
Notes: "December 1989."

"Marketing Science Institute Conference, October 26 and 27, 1989, Cambridge, Massachusetts."