Business Market Management
Subtitle: Understanding, Creating and Delivering Value
Edition: 1st edition
Publisher: Prentice Hall
Published: November 5, 1998
Language: eng
Format: Hardcover
Number of pages: 448
ISBN-13: 9780135226575
Subjects: Finance & Accounting; Sales & marketing management; Management - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Marketing - General; Business & Economics / Sales & Selling; Industrial marketing