Consumer perspectives on national and store brands
By: conducted for Food Marketing Institute and Dr Pepper Company by Marketing Spectrum.
Contributors: Food Marketing Institute.; Dr. Pepper Co.; Marketing Spectrum (Firm)
Publisher: Research Dept., Food Marketing Institute
Published: 1994
Place of publication: Washington, D.C
Language: eng
Number of pages: 41
Subjects: Brand name products -- United States -- Public opinion.; Consumers -- United States -- Attitudes.
Notes: Includes bibliographical references.