Advertising & markets
Subtitle: a collection of seminal papers
By: edited by J.C. Luik and M.J. Waterson.
Contributors: Luik, John C.; Waterson, M. J.
Publisher: NTC Publications
Published: 1996
Place of publication: Henley-on-Thames
Language: eng
Number of pages: 337
Subjects: Advertising.; Brand name products.
Other titles: Advertising and markets.