Flux
Subtitle: what marketing managers need to navigate the new environment
By: edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin
Publisher: University of Toronto Press
Published: 2012
Place of publication: Toronto
Language: eng
Number of pages: 326
ISBN-13: 9781442698390; 9781442644038
Subjects: Management; Organizational Behavior; Marketing; General; Management Science; Consumer behavior; Industrial Management; BUSINESS & ECONOMICS; Decision making
Other titles: What marketing managers need to navigate the new environment
Description: The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
Notes: Includes bibliographical references and indexes.

Print version record.
Table of contents: title: Introduction: the evolving role of the marketing manager; title: Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman; title: 2. Losing control and loving it / David Dunne; title: 3. Brand extension strategy: an integrative framework / Sridhar Moorthy; title: 4. What makes the internet different? / Avi Goldfarb; title: Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell; title: 6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai; title: 7. Marketing management when facing forward-looking consumers / Andrew T. Ching; title: 8. Strategic forward-looking marketing management / Ron N. Borkovsky; title: 9. Just imagine: the role of visualization in new product evaluation / Min Zhao; title: 10. The role of morality in consumer decisions / Nina Malzar; title: Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi; title: 12. Hang on: the psychology of time and implications for designing queues / Dilip Soman; title: 13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal; title: 14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo; title: 15. Managing brands by leveraging academic research / Delaine Hampton.