Developing churn models using data mining techniques and social network analysis
By: Goran Klepac, Robert Kopal and Leo Mršić
Contributors: Kopal, Robert, 1964-; Mrsic, Leo, 1973-
Publisher: Information Science Reference
Published: 2014
Place of publication: Hershey, PA
Language: eng
Number of pages: 308
ISBN-13: 9781466662889; 9781466662896; 9781466662919
Subjects: Customer loyalty; Consumer satisfaction; Data mining
Description: "This book provides an in-depth analysis of attrition modeling relevant to business planning and management, offering insightful and detailed explanation of best practices, tools, and theory surrounding churn prediction and the integration of analytic tools"--
Notes: Includes bibliographical references (pages 297-303) and index.