Bit by bit
Subtitle: social research in the digital age
By: Matthew Salganik
Edition: Open review edition
Publisher: Princeton Uniiversity Press
Published: 2017
Place of publication: Princeton, N.J
Language: eng
Subjects: Social sciences; Research; Methodology; Moral and ethical aspects
Description: Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout and also lays out a principles-based approach to handling ethical challenges in the era of social media.