Essentials of marketing
By: E. Jerome McCarthy with the assistance of Andrew A. Brogowicz.
Contributors: Brogowicz, Andrew A.
Edition: Rev. ed.
Series: The Irwin series in marketing
Publisher: R.D. Irwin
Published: 1982
Place of publication: Homewood, Ill
Language: eng
Number of pages: 540
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.