"Mom always liked Ralph best"
Subtitle: the strategic crisis for Safeway in California : Los Angeles, WAVE I : consumer attitudes towards and shopping habits at the major supermarket chains : strategical and tactical implications
By: Douglas J. Tigert, Sylvia Ma and Terry W. Cotter.
Publisher: Retailing and Institutional Research Programme, Faculty of Management Studies, University of Toronto
Published: 1976
Place of publication: [Toronto]
Language: eng
Number of pages: 119
Subjects: Chain stores -- California -- Los Angeles -- Management; Supermarkets -- California -- Los Angeles -- Management; Consumers' preferences -- California -- Los Angeles