Marketing Graffiti
Subtitle: The View From the Street
Publisher: Butterworth-Heinemann; Routledge
Published: July 13, 2006
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780750656979
Subjects: Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Marketing / General
First sentence: This book is about marketing and marketing is about markets, so it is important to be clear what a market actually is.