Marketing Scales Handbook, Volume III
Subtitle: A Compilation of Multi-Item Measures (Marketing Sales Handbooks)
Contributors: II, Gordon C. Bruner (Editor); Karen E. James (Editor); Paul J. Hensel (Editor)
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: July 1, 2001
Language: eng
Format: Hardcover
Number of pages: 1651
ISBN-13: 9780877572909
Subjects: Market research; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - Research; Business & Economics / Marketing / Research