Rural marketing communications: role of opinion leaders in fertilizer promotion
By: [by] K. B. Kothari and A. G. K. Murty.
Contributors: Murty, A. G. K., joint author.; Indian Institute of Management, Ahmedabad. Faculty for Management in Agriculture and Cooperatives.
Publisher: Faculty for Management in Agriculture and Cooperatives, Indian Institute of Management
Published: 1969
Place of publication: Ahmedabad
Language: eng
Number of pages: 76
Subjects: Fertilizer industry -- India.; Market surveys -- India.
Notes: Includes bibliographical references.
"Effort of the group working for Management in Agriculture and Co-operatives (Agco group) at the Institute ..."