How to really create a successful business plan
By: David E. Gumpert.
Edition: 1st ed.
Publisher: Inc. Pub.
Published: 1990
Place of publication: Boston, MA
Number of pages: 174
Subjects: New business enterprises  -- Finance
Notes: At head of title: Inc. magazine presents.

Includes index.

"Featuring the business plans of Pizza Hut, People Express, Ben & Jerry's Ice Cream, Celestial Seasonings, Software Publishing."