Serious play
Subtitle: how the world's best companies simulate to innovate
By: Michael Schrage.
Publisher: Harvard Business School Press
Published: 2000
Place of publication: Boston, mass
Language: eng
Number of pages: 244
Subjects: Technological innovations -- Management -- Simulation methods
Description: "How the world's leading companies model, prototype, and simulate to innovate"--Jacket.
Notes: Includes bibliographical references (p. [215]-234) and index.