Politik nach Drehbuch
Subtitle: von der politischen Kommunikation zum politischen Marketing
By: Lars Rademacher (Hg.).
Contributors: Rademacher, Lars.
Series: Politik--Kommunikation--Management -- Bd. 2; Public affairs und Politikmanagement -- Bd. 6
Publisher: Lit
Published: 2005
Place of publication: Münster
Language: ger; eng
Number of pages: 227
Subjects: Communication in politics.; Campaign management.; Political campaigns.; Marketing.
Notes: Includes bibliographical references.

Contributions in German and one in English.