Comparative longitudinal consumer information research in Germany and the United States
By: Hans B. Thorelli, Helmut Becker, Jack Engledow.
Contributors: Becker, Helmut, 1937- joint author.; Engledow, Jack, joint author.
Series: German studies notes
Publisher: Institute of German Studies, Indiana University
Published: 1977
Place of publication: Bloomington, Ind
Language: eng
Number of pages: 31
Subjects: Consumers -- Germany (West); Consumers -- United States; Consumer education -- Germany (West); Consumer education -- United States; Advertising
Notes: Bibliography: p. 28.
"Presented in the session on business and economics at the Conference on 'West Germany and the United States: A Systems Comparison Analysis,' Indiana University, April 12-17, 1977."