Emoties & reclame
Subtitle: de rol van emoties bij reclameplanning
By: Goos Geursen.
Publisher: H.E. Stenfert Kroese
Published: 1985
Place of publication: Leiden
Language: dut
Number of pages: 120
Subjects: Advertising -- Psychological aspects.; Motivation research (Marketing)
Other titles: Emoties en reclame.
Notes: Includes index.