Advertising to children
By: by Marcia Amidon Lusted.
Series: Essential viewpoints
Publisher: ABDO Pub.; ABDO Publishing Company
Published: 2009
Place of publication: Edina, Minn
Language: eng
ISBN-13: 9781604531077
Subjects: Advertising and children -- Juvenile literature; Child consumers -- Juvenile literature
Genres: Juvenile literature.
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing 101; title: From cereal prizes to i-pods, a history of kids as consumers; title: Marketing to kids today; title: Food marketing; title: Empowering kids : creating savvy consumers; title: Brand conscious, from babies to teens; title: Limiting the marketing machine; title: How much stuff is too much stuff?.