Uncommon grounds
Subtitle: the history of coffee and how it transformed our world
By: Mark Pendergrast
Edition: Rev. ed.
Publisher: Basic Books
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 424
ISBN-13: 9780465018369
Subjects: Coffee industry; Coffee; History
Description: From the Publisher: Uncommon Grounds is the definitive history of coffee-from its discovery on an Ethiopian mountainside to the age of Starbucks and the coffee crisis of the twenty-first century. A sweeping epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, slavery, the rise of brand marketing, global inequities, fair trade, revolutions, health scares, environmental issues, and the rediscovery of quality. Replete with a cast of eccentric characters-all of them suffused with a passion for the golden bean-Uncommon Grounds is nothing less than a coffee-flavored history of the world, the classic work on coffee culture, fully updated for our times.
Notes: Includes bibliographical references and index.
Table of contents: title: Coffee colonizes the world; title: The coffee kingdoms; title: The American drink; title: The great coffee wars of the Gilded Age; title: Hermann Sielcken and Brazilian valorization; title: The drug drink; title: Growing pains; title: Making the world safe for coffee; title: Selling an image in the Jazz Age; title: Burning beans, starving campesinos; title: Showboating the Depression; title: Cuppa joe; title: Coffee witch hunts and instant nongratification; title: Robusta triumphant; title: A scattered band of fanatics; title: The black frost; title: The specialty revolution; title: The Starbucks experience; title: Final grounds.