Services marketing in Asia
Subtitle: managing people, technology, and strategy
By: Christopher Lovelock ... [et al.].
Contributors: Lovelock, Christopher H.; Lovelock, Christopher H.; Wirtz, Jochen.
Edition: 2nd ed.
Publisher: Prentice Hall
Published: 2005
Place of publication: Singapore; New York
Language: eng
Number of pages: 696
Subjects: Service industries -- Asia -- Marketing.; Professions -- Asia -- Marketing.
Notes: Rev. ed. of: Services marketing in Asia, 2002.

Based on Services marketing / Christopher H. Lovelock, Jochen Wirtz. 5th ed. 2004.

Includes bibliographical references and indexes.