Behavioural aspects of marketing
By: Keith C. Williams.
Contributors: Chartered Institute of Marketing.; CAM Foundation.
Publisher: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation
Published: 1992
Place of publication: Oxford
Language: eng
Number of pages: 235
Subjects: Marketing.; Social sciences and management.
Notes: Originally published, London: Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1981.