Communication theories
Subtitle: origins, methods, and uses in the mass media
By: Werner J. Severin, James W. Tankard, Jr.
Contributors: Tankard, James W.
Edition: 4th ed.
Publisher: Longman
Published: 1997
Place of publication: New York
Language: eng
Number of pages: 424
Subjects: Mass media.; Communication.
Notes: Includes bibliographical references and index.