O nome da marca
Subtitle: McDonald's, fetichismo e cultura descartável
By: Isleide Arruda Fontenelle.
Edition: 1. ed.
Publisher: Fapesp; Boitempo
Published: 2002
Place of publication: São Paulo, SP
Language: por
Number of pages: 363
Subjects: McDonald's Corporation.; Fast food restaurants -- Social aspects.; Consumer behavior.
Notes: Based on author's thesis (doctoral)--Universidade de São Paulo.

Includes bibliographical references (p. [349]-363).