Join the club
Subtitle: how peer pressure can transform the world
By: Tina Rosenberg
Edition: 1st ed.
Publisher: Icon Books
Published: 2011
Place of publication: London
Language: eng
Number of pages: 402
ISBN-13: 9781848313002
Subjects: Peer pressure; Social change; Social groups
Description: This book identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic.
Notes: Includes bibliographical references (p. [371]-379) and index.
Table of contents: title: Turning positive; title: The empire of irrationality; title: Righteous rebels; title: Corporate tools; title: The calculus club; title: Angels of change; title: A problem that has no name; title: The party; title: The judo of fear; title: Next.