Brick by brick
Subtitle: how LEGO rewrote the rules of innovation and conquered the global toy industry
By: David C. Robertson with Bill Breen
Contributors: Breen, Bill
Edition: First edition.
Publisher: Crown Business
Published: 2013
Language: eng
Number of pages: 305
ISBN-13: 9780307951601
Subjects: LEGO koncernen (Denmark); Management; LEGO toys; Toy industry; History
Description: In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Notes: Includes index.