How to raise planned gifts by mail
By: Larry Stelter.
Publisher: Emerson & Church
Published: 2008
Place of publication: Medfield, Mass
Language: eng
Subjects: Direct-mail fund raising; Deferred giving
Table of contents: title: Getting to the heart of the matter: preparing for success; title: Keep your eyes on the goal; title: Who should receive my mailings?; title: Who else should receive my mailings?; title: Women in philanthropy; title: Targeting professional advisors; title: The direct mail package; title: The look; title: The message; title: How to improve your gift planning program in five easy steps; title: Technically speaking; title: Stay the course; title: A matter of time; title: What do you expect? The right way to measure success.