The marketing performance measurement toolkit
By: David M. Raab
Publisher: Rācom Communications
Published: 2009
Place of publication: Chicago
Language: eng
Number of pages: 291
ISBN-13: 9781933199146
Subjects: Marketing; Marketing research; Handbooks, manuals; Mathematical models
Description: Reviews the complete process of a successful marketing measurement project.
Notes: Includes bibliographical references and index.