The rational consumer
Subtitle: bad for business and politics : democracy at the crossroads of nature and culture
By: Francis B. Nyamnjoh
Publisher: Langaa Research & Publishing CIG; Langaa RPCIG
Published: 2018
Place of publication: Mankon, Bamenda
Language: eng
Number of pages: 144
ISBN-13: 9789956550142
Subjects: Public relations and politics; History; Public relations
Notes: Includes bibliographical references (pages 125-133) and index.
Table of contents: title: Foreword / Pierre Englebert; title: Introduction; title: Captured by subterranean forces; title: Freud adopted and adapted for consumerism by Edward Bernays; title: The rational consumer : bad for business and politics; title: Freedom at last or wolves of repression in sheepskin?; title: Conclusion : beyond impoverishing dichotomies; title: Afterword / Jean-Pierre Warnier.