Advertising
Subtitle: Einfluss, Zielgruppe, Kommunikationsmittel, Einstellung, Kaufentscheidung, Werbeziel, Konsument, Organisation
By: Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow (ed.).
Publisher: Betascript Pub.
Published: 2010
Place of publication: Beau Bassin, Mauritius
Language: ger
Number of pages: 122
ISBN-13: 9786131931581
Subjects: Target marketing; Advertising
Other titles: Wikipedia.
Notes: "All parts of this book are extracted from Wikipedia, the free encyclopedia"--Title page verso.

Includes bibliographical references.