Big in Asia
Subtitle: 25 strategies for business success
By: Michael Backman and Charlotte Butler.
Contributors: Butler, Charlotte.
Edition: Rev. and updated.
Publisher: Palgrave Macmillan
Published: 2004
Place of publication: Houndmills, Basingstoke, Hampshire; New York
Language: eng
Subjects: Strategic planning -- Asia; Business planning -- Asia; International business enterprises -- Asia -- Management; Intercultural communication -- Asia; Success in business -- Asia
Notes: Includes bibliographical references and index.