Corporate reputation
Subtitle: managing opportunities and threats
By: Ronald J. Burke, Graeme Martin and Cary L. Cooper
Publisher: Ashgate Publishing Company; Routledge
Published: 2011
Place of publication: Burlington, Vermont
Language: eng
Number of pages: 356
ISBN-13: 9780566092053; 9781409423270
Notes: Includes index.
Table of contents: title: Corporate reputations : development, maintenance, change and repair / Ronald J. Burke; title: The meaning and measurement of corporate reputation / Gary Davies; title: Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.]; title: Reputation and corporate social responsibility : a global view / Philip H. Mirvis; title: Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus; title: Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg; title: Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg; title: From applause to notoriety : organizational reputation and corporate governance / Charles McMillan; title: The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges; title: The role of the news media in corporate reputation management / Craig E. Carroll; title: The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis; title: Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail; title: Corporate governance and corporate reputation : a disaster story / Thomas Clarke; title: Corporate rebranding / Dale Miller and Bill Merrilees; title: Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.