Advertising in America
Subtitle: the consumer view [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
Contributors: Greyser, Stephen A.,; Kanter, Donald Lucky, 1925-; Weilbacher, William M.; American Association of Advertising Agencies; Harvard University. Graduate School of Business Administration. Division of research
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1968
Place of publication: Boston
Language: eng
Number of pages: 473
Subjects: Advertising -- Psychological aspects; Consumers -- United States