Absolut book
Subtitle: the Absolut Vodka advertising story
By: Richard W. Lewis.
Edition: 1st ed.
Publisher: Journey Editions
Published: 1996
Place of publication: Boston
Language: eng
Number of pages: 274
Subjects: Absolut Vodka Company; Advertising -- Alcoholic beverages; Vodka industry -- Sweden -- History
Description: "Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh."--Jacket.
Notes: Includes index.