Principles of marketing
By: Charles W. Lamb, Joseph F. Hair, Carl McDaniel.
Contributors: Hair, Joseph F.; McDaniel, Carl D.
Edition: 2nd ed.
Publisher: College Division, South-Western Pub. Co
Published: 1994
Place of publication: Cincinati, Ohio
Language: eng
Subjects: Marketing; Marketing -- Management
Notes: Includes bibliographical references and indexes.