Building Bacardi: Architecture, Art & Identity
Publisher: Rizzoli
Published: Apr 05, 2016
Language: eng
Format: hardcover
Number of pages: 240
ISBN-13: 9780847847488
Description: "Richly illustrated with vintage, powerfully graphic, and often glamorous imagery, Building Bacardi tells the story of the iconic brand’s love affair with high design. Anyway you drink it … Bacardi rum is the mixable one. Bacardi is best known for its rum and trademark bat logo, yet the famed spirits company has also been a force in the development of avant-garde art and architecture. True to the company slogan, Bacardi has asserted its corporate identity through buildings designed by a potent mix of modern architects with varying, sometimes radically different approaches to architecture. Corporate headquarters, distilleries, bottling plants, and executives’ private homes have shaped and reflected Bacardi’s position as a regional upstart, a national icon, and a global corporation with outposts in such places as Bermuda, Brazil, Cuba, Mexico, and the United States. Building Bacardi is the first book to explore the twentieth-century architectural legacy of the company."--Publisher website.