Marketing Engineering, Revised Second Edition
Edition: 2nd edition
Publisher: Trafford Publishing
Published: July 6, 2006
Language: eng
Format: Paperback
Number of pages: 538
ISBN-13: 9781412022521
Subjects: Computer-aided learning (CAL); Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Business & Investing / Marketing; Business & Economics / Marketing / General; Marketing Engineering,Gary L. Lilien and Arvind Rangaswamy,Trafford Publishing,04-0080,040080,1-4120-2252-5,1412022525,analytics,models,decision,optimize,response,segmentation,targetting,positioning,planning,strategy,product.; Computers & Technology; Decision Making & Problem Solving
First sentence: Marketing is pervasive in market economies around the world.