Optimale Produktgestaltung
Subtitle: Erfolgsprognose mit analytic hierarchy process und Conjoint-Analyse
By: Dieter K. Tscheulin.
Series: Neue betriebswirtschaftliche Forschung ;; Bd. 94
Publisher: Gabler
Published: 1992
Place of publication: Wiesbaden
Language: ger
Number of pages: 179
Subjects: Product management -- Mathematical models.; Economic forecasting.; Marketing.
Notes: Includes bibliographical references (p. 167-179).
Originally presented as the author's thesis (doctoral)--Universität Lüneburg.