Getting the Bugs Out
Subtitle: the Rise, Fall, and Comeback of Volkswagen in America
Publisher: John Wiley & Sons
Published: 2001
Place of publication: New York
Language: eng
Format: [electronic resource] :
Number of pages: 321
ISBN-13: 9780471225980
Description: After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s.
Notes: Description based on print version record.
Table of contents: title: Getting the Bugs Out Contents Acknowledgments Introduction 1 The Unveiling 2 Sins of the Fathers 3 The Rise 4 The Magic 5 The Wall 6 The German Patient 7 The Pitch 8 The Recovery 9 The Prince.