Focus groups
Subtitle: targeting the market
By: produced and distributed by Canadian Broadcasting Corporation ; producer, Marc Baby..
Contributors: Candian Broadcasting Corporation
Publisher: Films for the Humanities & Sciences
Published: 2005
Place of publication: Princeton, NJ
Language: eng
Format: [videorecording] :
Subjects: Focused group interviewing
Other titles: Targeting the market; Venture (Television program)
Description: "This concise program looks at how one company, Happy Planet, ran focus groups to discover what its target market thought of its product and then applied the information to restrategize its advertising campaign and revamp the product"--Container.
Notes: Originally broadcast as a segment of the television program: Venture.

DVD.