When Stereotypes Collide
Subtitle: Race/ethnicity, Gender, And Videostyle in Congressional Campaigns (Frontiers in Political Communication)
Publisher: Peter Lang Publishing; Peter Lang
Published: June 2005
Language: eng
Format: Paperback
Number of pages: 150
ISBN-13: 9780820461250
Subjects: Communication; Journalism; Political Process - General; Government - General; Media Studies; Political Process - Elections; Social Science; Politics / Current Events; Advertising, Political; Communication in politics; Stereotype (Psychology) in adv; Stereotype (Psychology) in advertising; Television in politics; United States; Politics/International Relations; Sociology
Description: "When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates."--Jacket.