Guiding catalog growth
Subtitle: successful strategies, management, and techniques
By: Karen L. Burns, project editor.
Contributors: Burns, Karen.; Direct Marketing Association (U.S.)
Publisher: Direct Marketing Association
Published: 1985
Place of publication: New York, N.Y
Language: eng
Number of pages: 299
Subjects: Commercial catalogs.
Notes: Bibliography: p. 289-295.
Includes index.