A strategic framework for diagnosing manufacturer-reseller conflict
By: by Allan J. Magrath and Kenneth G. Hardy
Contributors: Hardy, Kenneth G., 1941-
Series: Report / Marketing Science Institute -- no. 88-101; Working paper / Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, MA
Language: eng
Number of pages: 22
Subjects: Marketing channels; Marketing -- Management
Notes: Bibliography: p. 20-21