Comparison advertising
Subtitle: issues and prospects
By: by William L. Wilkie and Paul Farris.
Contributors: Farris, Paul, joint author.
Series: Working paper - Marketing Science Institute ; P-43-A; Report (Marketing Science Institute) ;; P-43-A.
Publisher: Marketing Science Institute
Published: 1974
Place of publication: [Cambridge, Mass.]
Language: eng
Number of pages: 44
Subjects: Comparison advertising.
Notes: Bibliography: p. 41-43.
"Preliminary research report."