Comparing And Contrasting Marketing Assumptions And Advertising Strategies in Japan And the United States
Subtitle: Case Studies
Publisher: Edwin Mellen Press
Published: February 16, 2006
Language: eng
Format: Hardcover
Number of pages: 142
ISBN-13: 9780773459045
Subjects: Advertising; International - Economics; Business / Economics / Finance; Business & Economics; Business/Economics; Japan; USA; Advertising & Promotion; Case studies; United States