Wake Me Up When the Data Is Over
Subtitle: How Organizations Use Stories to Drive Results
Publisher: Jossey-Bass
Published: October 13, 2006
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780787982706
Subjects: Business strategy; Motivational; Communication in organizations; Business & Economics; Business / Economics / Finance; Business/Economics; Organizational Behavior; Business & Investing / Marketing; Business & Economics / Management; Industrial productivity; Storytelling
Description: This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.