Endogenous modeling of late entry penalties for packaged goods
By: by Gurumurthy Kalyanaram and Glen L. Urban.
Contributors: Urban, Glen L.; Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- #3412-92-MSA; Working paper (Sloan School of Management) -- 3412-92.
Publisher: Sloan School of Management, Massachusetts Institute of Technology
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 24