Operation encounter
Subtitle: marketing decision making in a changing environment
By: written by Ben F. Doddridge ; programmed by J. Rodney Howard.
Contributors: Howard, J. Rodney.
Publisher: Goodyear Pub. Co.
Published: 1975
Place of publication: Pacific Palisades, Calif
Language: eng
Number of pages: 91
Subjects: Marketing -- Simulation methods; Management games; Decision making