Quan qiu hua yu wen hua yi zhi
Subtitle: Zhong Mei guang gao dui bi yan jiu shi jiao xia de Zhongguo wen hua bian qian = Globalization and cultural transfer : cultural change in China as seen in comparative Sino-US adverting research
By: Zeng Liren zhu
Edition: Di 1 ban
Publisher: Zhejiang da xue chu ban she
Published: 2012
Place of publication: Hangzhou
Language: eng
Number of pages: 190
ISBN-13: 9787308099509
Subjects: Cross-cultural studies; Western influences; Advertising
Other titles: Zhong Mei guang gao dui bi yan jiu shi jiao xia de Zhongguo wen hua bian qian; Globalization and cultural transfer :
Notes: Includes bibliographical references (p. 176-190).

Text in English, abstract also in Chinese.