The Power of Cult Branding
Subtitle: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
Edition: 1 edition
Publisher: Crown Business
Published: September 24, 2002
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780761536949
Subjects: Advertising industry; Communication Studies; Sales & marketing; Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Marketing / General; Brand name products
First sentence: MODERN CIVILIZATION is built upon communication.