The typography of advertising.
Series: I.P.A. occasional paper,; no. 12; Stationers' and Newspaper Makers' Company. Annual livery lecture,; 1960
Publisher: Institute of Practitioners in Advertising
Published: 1961
Place of publication: [London
Language: eng
Number of pages: 24
Subjects: Worshipful Company of Stationers and Newspaper Makers (London, England).; Advertising copy.