Creative Leaps
Subtitle: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi
Publisher: Wiley; John Wiley & Sons (Asia)
Published: May 2, 2003
Language: eng
Number of pages: 250
ISBN-13: 9780470820834
First sentence: It is calculated over one third of the world's wealth is located inside people's heads, as brands.
Description: 402 p. : 24 cm.+