A guide for retail advertising and selling.
Subtitle: Comprising a guide and reference to fair practice standards and definitions for retail advertising and selling, with dictionary index of trade terms, standards, descriptions, etc. ...
Edition: 2d ed. (rev.)
Publisher: National Association of Better Business Bureaus, inc.
Published: 1938
Place of publication: [Boston]
Language: eng
Number of pages: 88
Subjects: Advertising.; Retail trade.; Commercial products -- Dictionaries.; Retail trade -- Terminology.
Notes: "Published originally in 1932 as   A guide for retail store advertising'."--Introd.