Cases in marketing management
By: [compiled by] Dale L. Varble.
Contributors: Varble, Dale L.
Publisher: C. E. Merrill Pub. Co.
Published: 1976
Place of publication: Columbus, Ohio
Language: eng
Number of pages: 234
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.
Other titles: Marketing management.
Description: vi, 234 p. : 23 cm
Notes: Includes bibliographical references.