Beyond the Core
Subtitle: Expand Your Market Without Abandoning Your Roots
Publisher: Harvard Business School Press
Published: January 2, 2004
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9781578519514
Subjects: Business strategy; Growth; Corporate profits; Business & Economics; Business / Economics / Finance; Structural Adjustment; Business/Economics; Strategic planning; Industrial management; Marketing - General; Forecasting; Corporations
First sentence: "Like an interminable tennis rally on the red clay of nearby Roland Garros, the verbal volleys flew across the table in the warm and crowded boardroom late that Paris afternoon."