Strategic marketing communications
Subtitle: new ways to build and integrate communications
By: Paul Smith, Chris Berry, Alan Pulford
Contributors: Berry, Chris, 1944-; Pulford, Alan
Edition: Rev. ed.
Publisher: Kogan Page
Published: 1999
Place of publication: London; Dover, N.H
Language: eng
Number of pages: 300
ISBN-13: 9780585392998
Subjects: Communication in marketing; Communication en marketing; BUSINESS & ECONOMICS; Public Relations; Industrial Management; Management; Management Science; Organizational Behavior
Description: Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
Notes: Includes bibliographical references and index.