The Art and Science of Packaging
Subtitle: Iconic Assets of Branding
Edition: First Edition
Publisher: Bright Media Corp
Published: 2021
Place of publication: India
Format: Paper Back
Number of pages: 92
Copyright date: 06-August-2021
Other titles: The Historical and Branding Notes of the Packaging
First sentence: The Art and Science of Packaging
Description: Another book on package design? This one is different, we promise. This book is about all the lessons we’ve learned in over a decade of experience designing a wide variety of packages. But this is also about our peers, the designers, and strategists who create thoughtful packaging solutions with style, panache, and ingenuity in engineering. We wrote this book because we’re passionate about this part of our CPP studio practice and we’re continually inspired by the work being done in this sector of our industry. 

We see this book as a resource for young packaging designers or for veterans looking to expand their expertise. And, of course, we are thrilled to feature some of our favorite clients and many of our admired colleagues. Package design is perhaps the most evolutionary corner of the entire design industry. While most disciplines swing to the ebb and flow of trending color, type, styles, etc., package design has literal and figurative z-axis that is the physical form itself. Combined with rapid advancements in materials, and a greater understanding of the psychology of purchasing, we could argue that packaging is the most engaging and challenging work out there for designers.
Table of contents: title: CHAPTER – I :; title: THE HISTORY OF PACKAGING: 1 – 22; title: 	ANCIENT PACKAGING – 01; title: 	INDUSTRIAL REVOLUTION PACKAGING – 03; title: 	THE FIRST CARDBOARD BOX – 06; title: 	PACKAGING IN THE LATE 1800S : EARLY 1900S – 07; title: 	THE FIRST CARTON – 08; title: 	THE FIRST CEREAL BOX – 08; title: 	MODERN PACKAGING – 10; title: 	1890s, 1900s, 1910s BUILDING BRAND IDENTITY – 11; title: 	PACKAGING SHAPE AS AN IDENTITY – 12; title: 	1920s, 1930s, 1940s: THE ERA OF “SILENT SALESMAN” – 12; title: 	SHIFTING SHOPPING BEHAVIOR : PIGGLY WIGGLY – 13; title: 	INCREASING VISUAL APPEAL : FLEXOGRAPHY – 14; title: 	1950s, 1960s, 1970s: Convenience As The Motivation – 15; title: 	MEDICINES IN BLISTER PACKS : ENOVID – 17; title: 	Explosion of the Toxins : Plastics -17; title: 	1980s, 1990s, 2000s: The Rise of Digital – 18; title: 	HISTORY SECTIONCONCLUSION – 19; title: CHAPTER – II :; title: THE ART OF PACKAGING: 23 – 76; title: 	THE ART OF PACKAGING – 23; title: 	PACKAGING EVOLUTION – 24; title: 	THE POWER OF PACKAGING FOR THE BRAND – 26; title: 	BRAND IMAGE PARADIGM – 26; title: 	PACKAGING'S ROLE KEEPS CHANGING – 27; title: 	MEASURING PACKAGE DESIGN'S RETURN ON INVESTMENT – 29; title: 	THE ART AND SCIENCE OF PACKAGE DESIGN – 35; title: 	CREATING THE RATIONAL AND EMOTIONAL CONNECTION - 36; title: 	BRAND STORY – 38; title: 	CREATING REAL AND LASTING CLIENT-TO-CUSTOMER CONNECTIONS – 39; title: 	PACKAGING DESIGN TEAM JOURNEY – 41; title: 	THE VALUE OF PACKAGE DESIGN – 43; title: 	WORKING WITH….. BIG BRANDS VS. SMALL BRANDS – 46; title: 	SHELVING, DESIGNED TO SELL – 48; title: 	WORKING WITH A BUDGET – 50; title: 	PRIMARY + SECONDARY PACKAGING – 51; title: 	BRAND REFRSH – 54; title: 	BRAND FORCE – 55; title: 	MAKE IT GIFTABLE -56; title: 	PACKAGING - METRICS FOR ISOLATED TOUCHPOINTS – 57; title: 	PROCESS: PACKAGING DESIGN - 57; title: 	PACKAGING TRENDS – 58; title: 	THE SIX KEYS TO SUCCESS– 60; title: 	SIX PURPOSES OF PACKAGING – 62; title: 	PACKAGING PROJECT KICKOFF MEETING QUESTIONS – 64; title: 	CREATING EFFECTIVE SHOPPING SYSTEMS – 66; title: 	PACKAGE PRODUCTION: LOOKING BACK AND LOOKING AHEAD – 66; title: 	HOW TO READ A DIELINE – 69; title: 	QUALITY CONTROL OF PRODUCTION ART/FINISHED FILE – 70; title: 	PRINTING PROCESSES – 73; title: 	PACKAGING BASICS -76