Beyond the core
Subtitle: expand your market without abandoning your roots
By: Chris Zook.
Publisher: Harvard Business School Pub.
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 214
Subjects: Corporations -- Growth; Strategic planning; Corporate profits; Industrial management
Description: Annotation

Annotation

Annotation.
Notes: Includes bibliographical references and index.
Table of contents: title: The growth crisis? : dangerous moves beyond the core; title: Visualizing the ideal? : the first principle of adjacency growth; title: Evaluating adjacency moves? : balancing desire with data; title: Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies; title: Executing adjacency moves? : managing the key organizational issues that most influence success or failure; title: Transforming moves? : redefining the core through adjacencies.