Consumer problems and marketing patterns in low-income neighborhoods
Subtitle: an exploratory study
By: [by] Robert J. Holloway and Richard N. Cardozo. With the assistance of Richard K. Allendorf [and others]
Publisher: Division of Research; Graduate School of Business Administration; University of Minnesota
Published: 1969
Place of publication: Minneapolis
Language: eng
Number of pages: 62
Subjects: Consumers; Poor; Motivation research (Marketing)