Public relations on the Net
Subtitle: winning strategies to inform and influence the media, the investment community, the government, the public, and more!
By: Shel Holtz.
Publisher: AMACOM
Published: 1999
Place of publication: New York
Language: eng
Number of pages: 332
Subjects: Internet in public relations
Description: Addresses the means by which you can establish a return on investment for your online efforts, and it suggests various tactical tools to use to implement your strategy.
Notes: Includes bibliographical references (p. 290-295) and index.