The Oracle of Oracle
Subtitle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success
Edition: 1st edition
Publisher: AMACOM/American Management Association
Published: January 15, 2002
Language: eng
Format: Hardcover
Number of pages: 226
ISBN-13: 9780814406397
Subjects: Biography: general; Business strategy; Information technology industries; Leadership; Corporate & Business History - Strategies; Business/Economics; United States; Business & Economics; Business / Economics / Finance; Infrastructure; Industries - Computer Industry; Ellison, Larry; Oracle Corporation; Biography; Businesspeople; Computer software industry; History
First sentence: Ruthless, volatile, arrogant, impatient, autocratic-all these adjectives have been used to describe Larry Ellison.
Description: "Depending on who you're talking to, Oracle's founder and CEO Larry Ellison is an arrogant promoter who borrows heavily from the ideas of others - or a visionary leader who knows how to turn a neglected idea into a stunning market success. He's a ruthless businessman who's not above kicking a rival that's down - or a formidable competitor who simply plays by the rules of the day.

He's a filthy rich playboy with an outsized fleet of cars, boats, and planes - or a shrewd marketer with a knack for generating reams of publicity.".

"As you might suspect, Ellison is all of these things, which is what makes him one of the most talked-about yet enigmatic executives in American business. But behind the boats and braggadocio is the fact that Ellison and his company have been phenomenally successful, with Oracle holding the spot as the second largest software company in the world (surpassed by Microsoft - much to the chagrin of Ellison, of course).".

"How did Ellison do it? How did he propel this tiny start-up into an international powerhouse? Which of his myriad traits and talents have been instrumental in building Oracle, and which have threatened to sabotage that success? The Oracle of Oracle is the first book to give you a complete, unbiased picture of both the man and his company."--BOOK JACKET.