Market positioning theory
Subtitle: applicability to the administration of public radio stations operated by institutions of higher education
Publisher: Gainesville, FL
Published: 1989
Language: eng
Number of pages: 194
Subjects: Positioning (Advertising; Public radio--United States; Education, Higher--United States--Marketing.
Description: <a href="http://uf.catalog.fcla.edu/uf.jsp?st=UF030540679&ix=pm&I=0&V=D&pm=1" rel="ugc nofollow">http://uf.catalog.fcla.edu/uf.jsp?st=UF030540679&ix=pm&I=0&V=D&pm=1</a>