The business of fashion
Subtitle: designing, manufacturing, and marketing
By: Leslie Davis Burns, Kathy K. Mullet, and Nancy O. Bryant
Contributors: Mullet, Kathy K., 1958- author; Bryant, Nancy O., author
Edition: Fifth edition.
Publisher: Fairchild Books, an imprint of Bloomsbury Publishing Inc.
Published: 2016
Place of publication: New York, NY, USA
Language: eng
Number of pages: 366
ISBN-13: 9781501315213
Copyright date: 2016
Subjects: Clothing trade; Fashion; Economic aspects; Fashion design; Fashion merchandising; BUSINESS & ECONOMICS; Industries; Fashion & Textile Industry; Bekleidungsindustrie; Herstellung; Marketing; Textilindustrie; Industry; Design
Description: "Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text. <u>New to this Edition</u> Organization in relation to the global supply chain: Chapters will be logically organized around the current supply/value chain in the fashion industry. Global fashion industry: The framework of the text will be on the global aspect of the fashion industry with examples of international brands and companies. Evolving role of technologies: From 3D technologies in fashion design to omnichannel technologies in fashion retail, the role of emerging technologies will be highlighted. Corporate social responsibility and sustainability: Principles of CSR for design and marketing will be integrated throughout the revised edition including effect business strategies that reflect "best practices" in CSR and sustainability. Brand strategies: Strategies for the creation and expansion of fashion brands will be incorporated. Design thinking: The use of design thinking strategies as applied to fashion design and marketing will be added. Integration of home fashion products: The design, production, and marketing of home fashions, separate chapters in earlier editions, will be integrated through the text. Case studies and industry applications will be updated and expanded throughout the book."--
Notes: Includes bibliographical references and index.
Table of contents: title: Part I. Organization of the Global Fashion Industries. 1. Historical Perspective of the Fashion Industry; title: 2. Global Fashion Supply/Value Chain; title: 3. Business and Legal Framework of Companies in the Fashion Industries; title: 4. Global Materials Industry; title: 5. Fashion Brands: Company Organization; title: Part II. Creating and Marketing Fashion a Fashion Brand. 6. Creating a Fashion Brand: Research; title: 7. Creating a Fashion Brand: Design Brief; title: 8. Design Development and Style Selection; title: 9. Marketing Fashion Brands; title: Part III. Production and Distribution of Fashion Brands. 10. Preproduction Processes; title: 11. Sourcing Decisions and Production Centers; title: 12. Production Processes; title: 13. Distribution and Retailing.