Just Ask a Woman
Subtitle: Cracking the Code of What Women Want and How They Buy
Publisher: Wiley; J. Wiley & Sons
Published: April 25, 2003
Language: eng
Number of pages: 272
ISBN-13: 9780471369202
First sentence: Successful marketers are usually good listeners, but today's competitive environment calls for more refined listening skills, particularly when your primary customers are women.
Description: "In Just Ask a Woman, top marketing consultant Mary Lou Quinlan shows marketers and business leaders how to tap into America's most powerful consumers: women. Although they comprise just over half of the U.S. population, women buy or influence the purchase of eighty-five percent of all products and services sold nationwide. Yet, far too often, products marketed specifically to women fail to address their needs or connect with them on an emotional and motivational level. Just Ask a Woman will tell you why." "In Just Ask a Woman, marketers, brand managers, and advertisers - and anyone selling to women - will find actionable answers to difficult questions and real-world strategies that work - from a woman who has walked in a marketer's shoes." "Throughout this book, you'll read the stories of women consumers in their own words. Then Quinlan translates those opinions and concerns into ideas marketers can use. You'll also read the stories of nineteen CEOs and marketing executives, many of them arguably among the most successful marketers today. They share their struggles and the lessons they learned that led to marketplace success with women."--Jacket.