McDonaldization
Subtitle: The Reader
Publisher: Pine Forge Press
Published: February 19, 2002
Language: eng
Format: Paperback
Number of pages: 288
ISBN-13: 9780761987673
Subjects: Cultural studies; Sociology, Social Studies; Sociology - Rural; Social Science; Civilization, Modern; United States; Reference; Sociology - General; Sociology; Social aspects; Anthropology - Cultural; General; Social Science / Sociology / General; Standardization; 1950-; 1980-; Social conditions
First sentence: Part I opens with the Introduction from the "New Century" (third) edition of The McDonaldization of Society (2000), in which the term "McDonaldization" is defined, and some of the indicators of the success of the model of this process, the McDonald's chain, are outlined.