Business Market Management
Subtitle: Understanding, Creating and Delivering Value (2nd Edition)
Edition: 2 edition
Publisher: Prentice Hall
Published: November 14, 2003
Language: eng
Format: Hardcover
Number of pages: 480
ISBN-13: 9780130451873
Subjects: Management of specific areas; Sales & marketing; Marketing - General; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Marketing / General; Industrial marketing