Sell more through effective technical presentations
By: Paul Gruhn.
Edition: 2nd ed.
Publisher: Instrumentation, Systems, and Automation Society
Published: 2008
Place of publication: Research Triangle Park, NC
Language: eng
ISBN-13: 9781934394540
Subjects: Sales presentations; Business presentations; Selling -- Technology; Selling -- Technological innovations; Marketing -- Technological innovations
Table of contents: title: So you don't think you've got it in you, eh?; title: Basic types of presentations; title: What are your objectives?; title: Know your audience; title: Questions you must answer up front; title: Content; title: Structure; title: Sales issues; title: You as a presenter; title: Supporting materials; title: Color; title: General tips; title: Question & answer time; title: Handouts; title: Electronic presentation tips; title: Web-based presentations; title: Taboos.