Contemporary Advertising (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 9 edition
Publisher: McGraw-Hill/Irwin
Published: November 14, 2003
Language: eng
Format: Hardcover
Number of pages: 736
ISBN-13: 9780072537727
Subjects: Business/Economics; Business / Economics / Finance; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising
First sentence: As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.