The complete idiot's guide to strategic planning
By: by Lin Grensing-Pophal
Publisher: Alpha
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 316
ISBN-13: 9781615640591
Subjects: Business planning; Strategic planning
Other titles: Complete idiot's guide; Strategic planning
Description: Gives you everything you need to create and execute a successful strategic plan.
Notes: Includes bibliographical references (p. [281]) and index.
Table of contents: title: Laying the foundation. What is strategic planning? ; Nuts and bolts of strategic planning ; Building blocks for planning success ; Selecting the right team ; Pulling the team together; title: Gathering key information. Situation analysis ; Industry analysis ; Market analysis ; Competitive analysis ; Internal analysis; title: The planning process. Mission, vision, and values ; The SWOT analysis ; Setting goals ; Establishing objectives ; Creating strategies ; Developing tactics ; Pulling it all together; title: Implementing and updating the plan. Implementing the plan ; Evaluating the plan ; Communicating progress ; Making adjustments.