The effectiveness of marketing management support systems
Subtitle: an experimental study = de effectiviteit van marketing management support systemen : een experimenteel onderzoek
By: door Gerrit Harm van Bruggen
Contributors: Erasmus Universiteit Rotterdam
Series: PhD series in general management -- Nr. 8
Publisher: Eburon
Published: 1993
Place of publication: Delft
Language: eng
Number of pages: 201
Subjects: Marketing; Decision making; Management information systems; Management
Other titles: Effectiviteit van marketing management support systemen.
Notes: Thesis (doctoral)--Erasmus Universiteit Rotterdam, 1993.

Includes bibliographical references (p. [189]-195)

In English; includes summary in Dutch.