Marketing
Subtitle: environment, concepts, and cases
By: Subhash C. Mehta, in collaboration with Keshav Prasad.
Contributors: Keshav Prasad, joint author.
Publisher: Tata McGraw-Hill
Published: 1980
Place of publication: New Delhi
Language: eng
Number of pages: 560
Subjects: Marketing -- India.; Marketing -- India -- Case studies.
Notes: Includes bibliographical references and index.