Advertising
By: (by) John S. Wright (and) Daniel S. Warner. With a foreword byNorman H. Strouse and chapter headpieces by Irwin Caplan.
Contributors: Warner, Daniel S.
Edition: 2d ed.
Publisher: McGraw-Hill
Published: 1966
Place of publication: New York
Language: eng
Number of pages: 651
Subjects: Advertising.
Notes: Includes bibliographies.