OPT-IN MARKETING 
Subtitle: How the Breakthrough Process of Consensual
Edition: 1 edition
Publisher: McGraw-Hill
Published: June 18, 2004
Language: eng
Format: Hardcover
Number of pages: 312
ISBN-13: 9780071435284
Subjects: Sales & marketing; Relationship marketing; Customer relations; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Database marketing; Advertising & Promotion; Industries - Retailing; Business & Economics / Marketing / General; Customer Service
First sentence: "The key to creating a successful customer relationship and lengthening that relationship is the delivery of value, initially and over time."