Mobile opportunities and applications for e-service innovations
By: Ada Scupola, editor
Publisher: Information Science Reference
Published: 2013
Place of publication: Hershey, PA
Language: eng
Number of pages: 352
ISBN-13: 9781466626546; 9781466626850; 9781466627161
Subjects: Mobile communication systems; Management information systems; Electronic commerce; Customer services; Mobile computing; Information technology
Description: "This book brings together different perspectives on the understanding of e-service and mobile communication and their effect on the fields of marketing, management and information systems"--Provided by publisher.
Notes: Includes bibliographical references and index.