The transferability of international advertising strategies to the Asian market
By: How Chu Susan Tai.
Contributors: University College Dublin. Department of Marketing.
Publisher: University College Dublin
Published: 1996
Place of publication: Dublin
Language: eng
Number of pages: 325
Subjects: Advertising -- Asia.; Export marketing.; International business enterprises -- Management.; International business enterprises -- Planning.
Notes: Thesis submitted to the Department of Marketing.

Thesis (Ph.D.) - University College Dublin, 1996.