Praeger handbook of political campaigning in the United States
By: edited by William L. Benoit
Publisher: Praeger
Published: 2016
Place of publication: Santa Barbara, California
Language: eng
Number of pages: 624
ISBN-13: 9781440831621; 9781440831638
Subjects: POLITICAL SCIENCE / Political Process / Elections; POLITICAL SCIENCE / Political Process / Political Parties; Campaign management; Political campaigns; Handbooks, manuals; Hand
Description: "This title comprehensively emphasizes the importance of political elections and campaigns"--
Notes: Includes bibliographical references and index.

Includes bibliographical references.
Table of contents: title: volume 1. Foundations and Campaign Media; title: volume 2. Messaging, Voters, and Theories