Testing to destruction
Subtitle: a critical look at the uses of research in advertising
By: by Alan Hedges ; with additional comments by Sally Ford-Hutchinson & Mary Stewart-Hunter.
Contributors: Ford-Hutchinson, Sally.; Stewart-Hunter, Mary.; Institute of Practitioners in Advertising.
Edition: [Rev ed.]
Publisher: Institute of Practitioners in Advertising
Published: 1998
Place of publication: London
Language: eng
Number of pages: 101
Notes: Originally published: 1974.

Cover title.