Corporate Creativity
Subtitle: How Innovation & Improvement Actually Happen
Edition: New Ed edition
Publisher: Berrett-Koehler Publishers
Published: January 1, 1998
Language: eng
Format: Paperback
Number of pages: 276
ISBN-13: 9781576750490
Subjects: Management & management techniques; Industrial Technology; Business/Economics; Business & Economics; Business / Economics / Finance; Management - General; Corporate & Business History - Strategies; Entrepreneurship; Approved List/Classroom Adoption; Business & Economics / Corporate History; Business & Economics / General; Business & Economics/Entrepreneurship; Business & Economics/Management - General; Corporations
First sentence: Early in the Korean War the U.S. Air Force hired Paul Torrance, holder of a newly acquired doctorate in psychology, to develop a training program that would prepare its pilots and crews to survive extreme conditions of deprivation and danger, including intense cold or heat; lack of food, water, or shelter; and being downed at sea, in the jungle, or even behind enemy lines.