Emotional Capital
Subtitle: Maximising the Intangible Assets at the Heart of Brand and Business Success
Edition: New Ed edition
Publisher: Capstone
Published: October 10, 2000
Language: eng
Format: Paperback
Number of pages: 366
ISBN-13: 9781841120980
Subjects: Management & management techniques; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Economics - General; Business & Economics / General; Corporate Finance
First sentence: Intellectual capital and emotional capital are very different yet very related.