Competing on the edge
Subtitle: strategy as structured chaos
By: Shona L. Brown and Kathleen M. Eisenhardt.
Contributors: Eisenhardt, Kathleen M.
Publisher: Harvard Business School Press
Published: 1998
Place of publication: Boston, Mass
Language: eng
Number of pages: 299
Subjects: Strategic planning.; Organizational change.; Competition.
Description: At its heart, competing on the edge meets the strategic challenge of change by constantly reshaping a firm's competitive advantage, even as the marketplace unpredictably and rapidly shifts. The best firms, argue Brown and Eisenhardt, employ a competing-on-the-edge strategy to change routinely, relentlessly, and rhythmically over time.

Written for managers (or would-be managers) who understand that their primary challenge is not to survive change but to embrace it, the lessons and insight in Competing on the Edge offer an unprecedented opportunity to seize the change initiative, set the pace of competition, and ultimately dominate an industry.

Inspired by the theories of science yet grounded in the practical realities of business, the detailed examples, rigorous research, and serious thinking that inform every aspect of this thought-provoking new book coalesce into a surprising strategy that works - when the name of the game is change.
Notes: Includes bibliographical references (p.255-285) and index.