The influence of advertising's affective qualities on consumer response
By: [by] Alvin J. Silk and Terry G. Vavra.
Contributors: Vavra, Terry G.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- 682-73; Working paper (Sloan School of Management) -- 682-73.
Publisher: M.I.T.]
Published: 1973
Place of publication: [Cambridge
Language: eng
Number of pages: 45
Subjects: Advertising -- Psychological aspects.