Invisible influence
Subtitle: the hidden forces that shape behavior
By: Jonah Berger
Edition: First Simon & Schuster hardcover edition.
Publisher: Simon & Schuster
Published: 2016
Language: eng
Format: Hardcover
Number of pages: 264
ISBN-13: 9781476759692
Copyright date: 2016
Subjects: Social choice; Social influence; Influence (Psychology); Behavior modification
Description: Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.

You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Notes: Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped.

Includes bibliographical references and index.
Table of contents: title: Monkey see, monkey do; title: A horse of a different color; title: Not if they're doing it; title: Similar but different; title: Come on baby, light my fire; title: Conclusion: Putting social influence to work.