The Global Market
Subtitle: Developing a Strategy to Manage Across Borders (Jossey Bass Business and Management Series)
Contributors: John A. Quelch (Editor); Rohit Deshpande (Editor)
Edition: 1 edition
Publisher: Jossey-Bass
Published: May 31, 2004
Language: eng
Format: Hardcover
Number of pages: 432
ISBN-13: 9780787968571
Subjects: Globalization; Multinationals; Sales & marketing; Marketing; Corporate Planning; International Business; Marketing - Multilevel; Business & Economics; Business / Economics / Finance; Management; Business/Economics; International business enterprises; Business & Economics / Marketing / General; Marketing - General; Export marketing; International business enterpr
First sentence: In 1983, the Harvard Business Review published an article entitled "The Globalization of Markets" by Harvard Business School professor Theodore Levitt.