Value Merchants
Subtitle: Demonstrating and Documenting Superior Value in Business Markets
Edition: 1 edition
Publisher: Harvard Business School Press
Published: November 7, 2007
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781422103357
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Industrial; Business & Investing; Sales & Selling - General; Industrial Marketing; Purchasing; Sales Promotion