The duping of the American voter
Subtitle: dishonesty and deception in presidential television advertising
By: Robert Spero
Edition: 1st ed.
Publisher: Lippincott & Crowell
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 232
ISBN-13: 9780690018844
Subjects: Politics and government; Publicité politique; Presidents; Political campaigns; Présidents; Politique et gouvernement; Election; Propagande électorale; Élection; Political Advertising
Description: Analyzes dozens of presidential campaign commercials according to the truth-in-advertising standards imposed on product commercials and discusses how presidents and presidential candidates use television.
Notes: Includes bibliographical references (p. [215]-218) and index.