An investigation of word of mouth influences on attitude and intention
Subtitle: the case of cola drinks
By: Akmal Aini Othman.
Publisher: University College Dublin
Published: 1995
Place of publication: Dublin
Language: eng
Number of pages: 64
Subjects: Word-of-mouth advertising.; Cola drinks -- Marketing.; Consumers -- Attitudes.
Notes: Thesis (M.B.A.) - University College Dublin, 1995.