Customer satisfaction measurement and management
Subtitle: using the voice of the customer
By: by Earl Naumann, Kathleen Giel.
Contributors: Giel, Kathleen, 1953-
Publisher: Thomson Executive Press
Published: 1995
Place of publication: Cincinnati, Ohio
Language: eng
Number of pages: 457
Subjects: Consumer satisfaction -- Evaluation.; Customer services -- Management.
Notes: Includes index.
Computer disk (demo) in pocket.