El desafio Starbucks
Subtitle: como Starbucks lucho por su vida sin perder su alma
By: Howard Schultz con Joanne Gordon ; [De la traduccion: Ana Isabel Robleda]
Contributors: Robleda, Ana Isabel; Gordon, Joanne
Edition: 1a ed.
Publisher: Aguilar
Published: 2012
Place of publication: Mexico, D.F
Language: spa
Number of pages: 335
ISBN-13: 9786071113634
Copyright date: 2011
Subjects: Coffee; Organizational change; Starbucks Coffee Company; Marketing; Spanish language materials; Coffee industry; Leadership; Mercadeo; Cafe; Liderazgo
Work titles: Onward
Description: Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
Notes: Includes index.

Translation of: Onward : How Starbucks fought for its life without losing its soul.