Fundamentals of direct mail marketing
By: Edward J. McGee, Norman A.P. Govoni, Robert J. Eng.
Contributors: Govoni, Norman A. P., joint author.; Eng, Robert J., joint author.; American Management Associations. Extension Institute.
Publisher: American Management Associations, Extension Institute
Published: 1980
Place of publication: [Boston]
Language: eng
Number of pages: 191
Subjects: Advertising, Direct-mail -- Programmed instruction.; Mail-order business -- Programmed instruction.
Notes: Bibliography: p. 161-163.