Sobija haengdong punsŏk
Subtitle: makʻetʻing chŏllyak ŭroŭi chŏgyong
By: Kim Tong-gi, Yi Yong-hak kongjŏ.
Contributors: Yi, Yong-hak.
Edition: Chʻopʻan
Publisher: Pagyŏngsa
Published: 1992
Place of publication: Sŏul Tʻŭkpyŏlsi
Language: kor
Number of pages: 475
Subjects: Consumer behavior; Marketing -- Psychological aspects
Other titles: Consumer behavior
Notes: Includes bibliographical references and index.