Brand Aid
Subtitle: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
Edition: 1st edition
Publisher: AMACOM/American Management Association
Published: July 7, 2003
Language: eng
Format: Hardcover
Number of pages: 320
ISBN-13: 9780814406816
Subjects: Marketing; Trademarks; Entrepreneurship; Business / Economics / Finance; Business & Economics; Marketing - Research; Business/Economics; Marketing - General; Management; Advertising & Promotion; Brand name products; Design
First sentence: PEOPLE OFTEN ASK me, "What is brand equity?"