Mass media research
Subtitle: an introduction
By: Roger D. Wimmer, Joseph R. Dominick
Contributors: Dominick, Joseph R.
Edition: 9th ed.
Series: Wadsworth series in mass communication and journalism; Wadsworth series in mass communication and journalism
Publisher: Cengage- Wadsworth
Published: 2011
Place of publication: Boston, Mass
Language: eng
Number of pages: 464
ISBN-13: 9781439082744
Subjects: Mass media; Research
Notes: Includes bibliographical references and index.
Table of contents: title: Science and research; title: Elements of research; title: Research ethics; title: Sampling; title: Qualitative research methods; title: Content analysis; title: Survey research; title: Longitudinal research; title: Experimental research; title: Introduction to statistics; title: Hypothesis testing; title: Basic statistical procedures; title: Newspaper and magazine research.; title: Research in the electronic media; title: Research in advertising; title: Research in public relations.