What makes winning brands different?
Subtitle: the hidden method behind the world's most successful brands
By: Andreas Buchholz, Wolfram Wördemann.
Contributors: Wördemann, Wolfram.
Publisher: Wiley
Published: 2000
Place of publication: Chichester; New York
Language: eng
Number of pages: 222
Subjects: Brand name products.
Notes: Includes bibliographical references (p. [199]-214) and index.
Translation of: Der Wachstumscode für Siegermarken.
Table of contents: title: Acknowledgments; title: Something new; title: Overview; title: 1. The road to a new method; title: 2. Portal 1: Benefits & promises; title: 3. Portal 2: Norms & values; title: 4. Portal 3: Perceptions & programs; title: 5. Portal 4: Identity & self-expression; title: 6. Portal 5: Emotions & love; title: 7. Working with growth codes; title: 8. Taking growth codes into the internet age; title: Bibliiography; title: Index.