Relationships between changes in industrial advertising and promotion expenditures and changes in market share
By: by Paul W. Farris and Robert D. Buzzell
Contributors: Marketing Science Institute; Buzzell, Robert D. (Robert Dow), 1933-
Series: Report (Marketing Science Institute) -- no. 76-119; Report (Marketing Science Institute) -- no. 76-119.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 26
Subjects: Industrial Advertising
Notes: "Working paper"--Cover.

"Preliminary research report"--Cover.

Includes bibliographical references (p. 25).