Creating powerful brands in consumer, service, and industrial markets
By: Leslie de Chernatony and Malcolm McDonald.
Contributors: McDonald, Malcolm.; De Chernatony, L.
Edition: 2nd ed.
Series: CIM professional
Publisher: Butterworth-Heinemann
Published: 1998
Place of publication: Oxford; Boston
Language: eng
Number of pages: 430
Subjects: Brand name products -- Planning.; Brand name products -- Marketing.
Notes: Includes bibliographical references and index.
Rev. ed. of: Creating powerful brands. 1992.
"Published in association with the Chartered Institute of Marketing."