Marketing models
Subtitle: behavioral science applications.
By: Edited by Ralph L. Day [and] Thomas E. Ness.
Contributors: Ness, Thomas E., joint ed.
Series: The Intext series in marketing
Publisher: Intext Educational Publishers
Published: 1971
Place of publication: Scranton
Language: eng
Number of pages: 556
Subjects: Marketing -- Mathematical models.; Consumption (Economics)
Notes: Includes bibliographies.