International business
Subtitle: the challenges of globalization
By: John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.
Contributors: Wild, Kenneth L.; Han, Jerry C. Y.
Edition: 5th ed.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, NJ
Language: eng
Subjects: International business enterprises -- Management; International trade
Notes: Includes bibliographical references and index.
Table of contents: title: Globalization; title: Cross-cultural business; title: Politics, law, and business ethics; title: Economic systems and development; title: International trade; title: Business : government trade relations; title: Foreign direct investment; title: Regional economic integration; title: International financial markets; title: International monetary system; title: International strategy and organization; title: Analyzing international opportunities; title: Selecting and managing entry modes; title: Developing and marketing products; title: Managing international operations; title: Hiring and managing employees.