Do European industrial marketers budget differently?
Subtitle: an international comparison via the advisor model
By: Gary L. Lilien, David Weinstein.
Contributors: Weinstein, David.
Series: WP ; 1222-81; Working paper (Sloan School of Management) -- 1222-81.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1981
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 22