Public transportation marketing evaluation manual
Subtitle: techniques for data collection
By: Peter B. Everett, with Robert W. Shoemaker and William E. Doscher.
Contributors: Shoemaker, Robert W.; Doscher, William E.; United States. Urban Mass Transportation Administration.
Publisher: U.S. Dept. of Transportation; Available from NTIS
Published: 1987
Place of publication: Washington, D.C; Springfield, Va
Language: eng
Format: Microform
Number of pages: 82
Subjects: Transportation -- Marketing -- Evaluation.; Local transit -- Marketing -- Evaluation.
Notes: "Final report, October 1987."

Sponsored by Office of Service and Management Demonstrations, Urban Mass Transportation Administration, U.S. Dept. of Transportation and Municipality of Metropolitan Seattle.

Shipping list no. 92-2176-M.

"DOT-T-88-06."

"PB88-163563"--Cover.

Includes bibliographical references (leaf 82).

Microfiche. [Washington, DC : SUPTDOCS/GPO, 1987] 1 microfiche : negative.