Point-of-purchase advertising and factors influencing use in supermarkets
By: [by Robert E. Frye and Martin Leiman]
Contributors: Leiman, Martin, 1922-; United States. Dept. of Agriculture. Economic Research Service. Marketing Economics Division
Series: Marketing research report -- no. 692
Publisher: U.S. Dept. of Agriculture, Economic Research Service, Marketing Economics Division
Published: 1965
Place of publication: Washington, D.C
Language: eng
Number of pages: 35
Subjects: Food; Food industry and trade; Advertising
Other titles: Point of purchase advertising and factors influencing use in supermarkets.
Notes: Title from cover.