Consumer behaviour
Subtitle: buying, having, and being
By: Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato
Contributors: Polegato, Rosemary; Zaichkowsky, Judith Lynne
Edition: 4th Canadian ed.
Publisher: Pearson Prentice Hall; Pearson Education Canada
Published: 2008
Place of publication: Toronto
Language: eng
Number of pages: 589
ISBN-13: 9780131740402
Subjects: Textbooks; Manuels d'enseignement superieur; Consumer behavior; Consommateurs; Comportement
Notes: Includes bibliographical references and index.