Breaking through consumers' indifference to advertising
By: by Mitsuya Echigoya.
Published: 1992
Language: eng
Number of pages: 55
Subjects: Advertising.; Consumer behavior.
Notes: Typescript.

Thesis (M.A.)--Washington State University, 1992.

Includes bibliographical references (leaves 45-49).

WSU:"The Edward R. Murrow School of Communication."