Services marketing
Subtitle: new insights from consumers and managers
By: by Eric Langeard ... [et al.].
Contributors: Langeard, Éric.
Series: Report / Marketing Science Institute ;; no. 81-104; Report (Marketing Science Institute) ;; no. 81-104.
Publisher: Marketing Science Institute
Published: 1981
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 180
Subjects: Service industries -- Marketing.
Notes: Bibliography: p. 177-178.