The four steps to the epiphany
Subtitle: successful strategies for products that win
By: Steve Blank
Edition: Fifth edition
Publisher: [Steve Blank?]
Published: 2013
Place of publication: California?]
Language: eng
Number of pages: 370
ISBN-13: 9780989200509
Copyright date: 2013
Subjects: Relationship marketing; Business planning; New products; Entrepreneurship
Other titles: 4 steps to the epiphany; Successful strategies for products that win
Notes: "Fifth Edition Copyright © 2013 Steve Blank"--Title page verso.
Table of contents: title: The hero's journey; title: Introduction; title: The path to disaster : the product development model; title: The path to epiphany : the customer development model; title: Customer discovery; title: Customer validation; title: Customer creation; title: Company building; title: Appendix A : customer development team; title: Appendix B : Customer development checklist.