Das Naturbild in der Werbung
Subtitle: über die Emotionalisierung eines kulturellen Musters
By: Bärbel Kühne
Edition: 1. Aufl.
Publisher: Anabas
Published: 2002
Place of publication: Frankfurt a.M
Language: ger
Number of pages: 239
Subjects: Advertising; Nature in advertising
Notes: "Juni 2002"--T.p. verso.

Abridged version of the author's thesis (doctoral)--Universität Hannover, 2000.

Includes bibliographical references (p. 228-234).