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Publisher: Harvard Business School Press
Published: March 29, 2002
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781578512447
Subjects: Business strategy; Sales & marketing; Customer relations; Business/Economics; Business & Economics; Business / Economics / Finance; Customer services; Advertising & Promotion; Customer Service; Marketing - General; Consumer satisfaction
First sentence: MARKETING AS WE KNOW IT is disappearing.