Cybermarketing
Subtitle: how to use the Internet to market your goods and services
By: Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.
Contributors: Bickerton, Matthew.; Pardesi, Upkar.; Chartered Institute of Marketing.
Edition: 2nd ed.
Publisher: Butterworth-Heinemann
Published: 2000
Place of publication: Oxford; Boston
Language: eng
Number of pages: 355
Subjects: Internet marketing.; Internet advertising.
Notes: Includes bibliographical references and index.
"Published in association with the Chartered Institute of Marketing."