Marketing of services
By: (edited by) James H. Donnelly, William R. George.
Contributors: Donnelly, James H.; George, William R.; American Marketing Association.
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1981
Place of publication: Chicago, Ill
Language: eng
Number of pages: 244
Subjects: Marketing.; Service industries.
Notes: Proceedings of the American Marketing Association's 1981 Special Educators' Conference, held in Orlando, Florida, Februaury 8 - 11.

Includes bibliographical references.