Media analysis techniques
By: Arthur Asa Berger
Edition: 4th ed.
Publisher: SAGE
Published: 2012
Place of publication: Thousand Oaks, Calif
Language: eng
ISBN-13: 9781412987769
Subjects: Mass media criticism; Methodology; Mass media
Notes: Includes bibliographical references and index.
Table of contents: title: Techniques of interpretation; title: Semiotic analysis; title: Marxist analysis; title: Psychoanalytic criticism; title: Sociological analysis; title: Applications; title: Murderers on the orient express; title: Seven points on the game of football; title: The maiden with the snake : interpretations of a print advertisement; title: All-news radio and the american bourgeoisie; title: Video games : a new art form; title: Cell phones, social media, and the problem of identity.