Marketing organization development consulting
Subtitle: a how-to guide for OD consultants
By: edited by William J. Rothwell, Jong Gyu Park, Jae Young Lee
Contributors: Park, Jong Gyu, author; Yi, Chae-yŏng, 1964- author
Published: 2017
Language: eng
Number of pages: 202
ISBN-13: 9781138033313
Subjects: Marketing; Organizational change; Consulting firms
Notes: Includes bibliographical references and index.
Table of contents: title: Unique challenges in marketing change management, performance consulting and organization development / by William J. Rothwell; title: Marketing landscape, tools, and definitions / by Michelle Welliver; title: Evaluating personal strengths and weaknesses / by Jong Gyu Park; title: Evaluating unmet needs and opportunities / y Marie Saul; title: Proposal process / by Aileen Zaballero; title: Pricing OD consulting services / by William J. Rothwell; title: Channels for organization development marketing / by Zakiya Alsadah; title: Communication planning and branding / by Azadeh Omrani-Kermani; title: Personal sales / by Jamie Campbell; title: Executive-level communications / by Jae Young Lee; title: How measurement and appraisal can be the means to the end of marketing organization development / by Patricia Macko; title: The future of marketing organization development consulting / by William J. Rothwell.