The role of unsupported brand evaluation cognitive responses in the persuasion process
By: Manoj Hastak
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1324; BEBR faculty working paper -- no. 1324.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1987
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 18
Notes: Includes bibliographical reference.