Social expressiveness of products and social desirability as mediating variables in Fishbein's model
By: by Peter Schnedlitz.
Contributors: Sloan School of Management.
Series: Working paper / Alfred P. Sloan School of Management -- #1456-83; Working paper (Sloan School of Management) -- 1456-83.
Publisher: Massachusetts Institute of Technology
Published: 1983
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 31
Subjects: Marketing -- Mathematical models.; Consumers -- Attitudes.