Buzz or Zap? Consumer psychology for the 21st century
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740304329
Table of contents: title: Content; title: About the author; title: 1. Face Your Ultimate Competitor; title: 2. How Consumers Make Decisions; title: 3. The Hide And Seek Of Advertising; title: 4. Beyond The Sterile Stereotypes Of Profiling; title: 5. The Power Of Emotion; title: 6. It’s Not About Price; title: 7. Innovate; title: 8. Competing Firms; title: 9. Let Them Talk; title: 10. Marketing Research; title: 11. The Comeback Customer; title: 12. Bibliography