Taideorganisaation markkinaorientaatio
Subtitle: markkinaorientaation edellytykset ja ilmeneminen esitystaideorganisaation ohjelmistosuunnittelussa
By: Hilppa Sorjonen
Series: Acta Universitatis Oeconomicae Helsingiensis -- 247
Publisher: Helsinki School of Economics
Published: 2004
Place of publication: [Helsinki]
Language: fin
Number of pages: 222
Subjects: Performing arts; Marketing
Notes: Thesis (doctoral)--Helsinki School of Economics, 2004.

Includes bibliographical references (p. 200-211).

Some appendix material in English.