Bottomline marketing
Subtitle: pricing and interest rate management
By: by Thomas Parliment.
Series: Marketing monograph
Publisher: Financial Institutions Marketing Association
Published: 1987
Place of publication: Chicago, IL (111 E. Wacker Dr., Chicago 60601)
Language: eng
Number of pages: 18
Subjects: Bank management.; Interest rates.
Other titles: Bottom line marketing.
Notes: "December 1987."