Obtaining and Retaining Customers - Part I Customer Acquisition
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740305159
Table of contents: title: Sisältö; title: Why do Customers Count?; title: Changes in the business environment; title: Developing a Customer Oriented Business; title: The Customer’s Perception is everything; title: So why do customers buy?; title: Measure to Improve; title: Obtaining Customers; title: How do we attract customers: Marketing; title: Obtaining Customers; the sales perspective; title: Value-based marketing: marketing metrics; title: Marketing Basics; title: Understanding needs; title: Profiling, Segmentation & Targeting; title: Issues in 21st century marketing; title: The offer; title: CRM – Customer Relationship Management