Beyond Branding
Subtitle: How the New Values of Transparency and Integrity Are Changing the World of Brands
Publisher: Kogan Page
Published: January 1, 2004
Language: eng
Format: Hardcover
Number of pages: 236
ISBN-13: 9780749441159
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Advertising & Promotion; Business Ethics; Branding (Marketing); Business & Economics / Advertising & Promotion; Business & Economics/Business Ethics; Brand name products; Brand choice; Product management