1991 Symposium for the Marketing of Higher Education
Subtitle: November 10-12, 1991, Cincinnati, Ohio : proceedings series.
Contributors: American Marketing Association.
Publisher: American Marketing Association
Published: 1991
Place of publication: Chicago, Ill
Language: eng
Subjects: Education, Higher -- United States -- Marketing -- Congresses.; College publicity -- United States -- Congresses.; College students -- Recruiting -- United States -- Congresses.
Notes: Includes bibliographical references.