Pin pai guan li
Subtitle: Brand management
By: zhu bian Zhang Pingdan ; fu zhu bian Xu Zhengliang, Zhang Gengmiao
Edition: Di 1 ban
Series: Tong yong guan li xi lie jiao cai. Shi chang ying xiao
Publisher: Zhongguo ren min da xue chu ban she
Published: 2012
Place of publication: Beijing
Language: chi
Number of pages: 291
ISBN-13: 9787300159041
Subjects: Brand choice; Brand name products; Pin pai; Qi ye guan li; Trademarks; Jiao cai; Valuation; Zhi liang guan li
Other titles: Brand management
Notes: Includes bibliographical references (pages 289-291).