The Publicity Handbook, New Edition 
Subtitle: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
Edition: 2 edition
Publisher: McGraw-Hill
Published: May 4, 2001
Language: eng
Format: Paperback
Number of pages: 464
ISBN-13: 9780844232423
Subjects: Advertising; Public Relations; Journalism; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Business & Economics / Public Relations; Handbooks, manuals, etc
First sentence: Your on-line business just reached a milestone-even though the bottom line is still bright red.