Successful Marketing Communications
Subtitle: A Practical Guide to Planning and Implementation (CIM Advanced Certificate Workbook)
Edition: 1st edition
Publisher: Butterworth-Heinemann
Published: September 15, 2001
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780750650274
Subjects: Business communication & presentation; Sales & marketing; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Entrepreneurship; Business & Economics / Marketing / General; Communication in marketing
First sentence: This book is not about marketing planning, but about marketing communications.