Pharmaceuticals--where's the Brand Logic?
Subtitle: Branding Lessons and Strategy
Edition: 1 edition
Publisher: Pharmaceutical Products Press
Published: June 30, 2007
Language: eng
Format: Paperback
Number of pages: 223
ISBN-13: 9780789032591
Subjects: Pharmacy; Medical; Medical / Nursing; Brand name products; Drugs; Management; Marketing; Pharmaceutical industry