Choice, Behavioural Economics and Addiction
Contributors: Nick Heather (Editor); Rudy E. Vuchinich (Editor)
Publisher: Pergamon
Published: November 13, 2003
Language: eng
Number of pages: 544
ISBN-13: 9780080440569
First sentence: The key challenge for any theory of addiction is to explain why an individual would continue a behaviour pattern of excessive consumption when that pattern produces a variety of sometimes extremely negative consequences of which he or she is aware.