Evaluating arts sponsorship
Subtitle: finding your way.
Contributors: Association for Business Sponsorship of the Arts.
Publisher: [Association for Business Sponsorship of the Arts]
Published: 1994
Place of publication: [London]
Language: eng
Notes: Cover title.

Accompanied by three loose case studies: Mercury Communications : research-led sponsorship and commitment. - British Engine and the Museum of Science and Industry in Manchester : evaluation with a human face. - Boddington's : an evaluation of sponsorshipand advertising.