Measures of magazine exposure
Subtitle: yesterday recall of subscriber at home reading : a report of the Magazine Research Council, Advertising Research Foundation
By: study conducted by Opinion Research Corporation, inc. ; analysis prepared by ARF technical staff.
Contributors: Opinion Research Corporation (U.S.); Advertising Research Foundation.
Series: Certitude test ;; 2
Publisher: The Foundation
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 21
Subjects: Readership surveys -- United States.; American periodicals.