From Bricks to Clicks
Subtitle: 5 Steps to Creating a Durable Online Brand
Publisher: McGraw-Hill Companies
Published: June 27, 2001
Language: eng
Format: Hardcover
Number of pages: 303
ISBN-13: 9780071371896
Subjects: Business & Management; Business strategy; Internet; Sales & marketing; Business Communication - General; Brand name products; Business & Economics; Business / Economics / Finance; Business/Economics; Sales & Selling - Management; Advertising & Promotion; Marketing - General; Advertising