Parc Royal
Subtitle: um magazine na belle époque carioca
By: Marissa Gorberg ; versão para a língua inglesa, John Jensen, Renato Rezende
Contributors: Gorberg, Marissa; Gorberg, Marissa
Edition: 1a edição.
Publisher: G. Ermakoff Casa Editorial
Published: 2013
Place of publication: [Rio de Janeiro, Brazil]
Language: por; eng
Number of pages: 190
ISBN-13: 9788598815275
Subjects: History; Department stores; Fashion; Social life and customs; Parc Royal (Department store)
Other titles: Magazine na belle époque carioca; Parc Royal :; Department store in the carioca Belle Époque
Description: Inaugurated in Rio de Janeiro in 1873 and extinguished with a fire in 1942, the Parc Royal was a department store that marked the collective imagination as a place where you could find news, beauty, refinement and modernity. In the midst of the urban transformations that printed new codes and new habits of the elite, becoming a protagonist of the belle époque in Rio. Through the trajectory of the Parc Royal It is possible to see wider issues, such as the adoption of foreign standards of civility, the evolution of the clothes and the female archetype, the use of advertising strategies, the dissemination of the culture of appearances and iconic goods consumption.
Notes: English subtitle from title page verso: A department store in the carioca belle époque.

Includes reproductions of many advertisements for Parc Royal.

Originally presented as the author's thesis (master's)--Centro de Pesquisa e Documentação de História Contemporânea do Brasil (Fundação Getúlio Vargas), 2013.

Includes bibliographical references (page 167).

In Portuguese with English translation at end.