Netzwerkbasierte E-Services als Instrument zur Kundenbindung
By: Andreas Schobert.
Series: Europäische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft -- Bd. 3084 = -- Publications universitaires européennes. Série V, Sciences économiques, gestion d'entreprise -- vol. 3084 = -- European university studies. Series V, Economics and management -- vol. 3084
Publisher: Lang; Lang AG International Academic Publishers, Peter
Published: 2004
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 284
ISBN-13: 9783631523995
Subjects: Customer services; Electronic commerce; Customer loyalty
Notes: Originally presented as the author's thesis (doctoral)--Universität Erlangen, 2003.

Includes bibliographical references (p. xxv-lxiii).