Customer Loyalty Programmes and Clubs
Edition: 2 edition
Publisher: Gower Publishing Company
Published: February 2002
Language: eng
Format: Hardcover
Number of pages: 206
ISBN-13: 9780566084515
Subjects: Business strategy; Customer services; Social Science; Customer clubs; Business / Economics / Finance; Business/Economics; Customer Service; General; Customer loyalty programs
First sentence: Most customer loyalty programmes offer primarily financial (hard) benefits.