Inventing Nanjing Road
Subtitle: commercial culture in Shanghai, 1900-1945
By: edited by Sherman Cochran.
Contributors: Cochran, Sherman, 1940-
Series: Cornell East Asia series -- 103
Publisher: East Asia Program, Cornell University
Published: 1999
Place of publication: Ithaca, NY
Language: eng
Number of pages: 252
Subjects: Shanghai (China) -- Commerce -- History -- 20th century; China -- Foreign economic relations -- History -- 20th century
Notes: Includes bibliographical references and index.
Table of contents: title: Commercial culture in Shanghai, 1900-1945 : imported or invented? Cut short or sustained? / Sherman Cochran; title: Selling goods and promoting a new commercial culture : the four premier department stores on Nanjing Road, 1917-1937 / Wellington K.K. Chan; title: Transnational origins of advertising in early twentieth-century China / Sherman Cochran; title: Invention, industry, art : the commercialization of culture in republican art magazines / Carrie Waara; title: Consumers are also soldiers : subversive songs from Nanjing Road during the New Life Movement / Carlton Benson; title: "The seventy-two tenants" : residence and commerce in Shanghai's Shikumen houses, 1872-1951 / Hanchao Lu; title: Selling fantasies at war : production and promotion practices of the Shanghai cinema, 1937-1941 / Poshek Fu; title: Milk for health, milk for profit : Shanghai's Chinese dairy industry under Japanese occupation / Susan Glosser; title: Nanjing Road, Broadway, and the roots of international corporate commerce / William R. Taylor.