Abschied vom Otto Normalverbraucher
Subtitle: moderne Verbraucherforschung : Leitbilder, Information, Demokratie
By: herausgegeben von Christian Bala und Klaus Müller
Edition: 1. Auflage Oktober 2015.
Publisher: Klartext
Published: 2015
Place of publication: Essen
Language: ger
Number of pages: 287
ISBN-13: 9783837509977
Copyright date: 2015
Subjects: Consumer behavior; Congresses; Consumer protection; Purchasing; Decision making; Social responsibility of business
Other titles: Moderne Verbraucherforschung :
Notes: Conference proceedings.

Includes bibliographical references.