Marketing payback
Subtitle: is your marketing profitable?
By: Robert Shaw and David Merrick.
Contributors: Merrick, David, 1947-
Publisher: Fianancial Times Prentice Hall
Published: 2005
Place of publication: New York
Language: eng
Number of pages: 511
Subjects: Marketing; Success in business
Description: "If you are drowning in data yet wondering whether you sales promotions are effective, want a more reliable sales forecast or simply want to justify a marketing budget, Marketing Payback will help you to unlock the relationship between customer insight and financial foresight, and use them to your advantage."--Jacket.
Notes: Includes bibliographical references and index.