Advertising exposure, memory, and choice
By: edited by Andrew A. Mitchell.
Contributors: Mitchell, Andrew A., 1939-; Conference on Advertising and Consumer Psychology (8th : 1989 : Toronto, Ont.)
Series: Advertising and consumer psychology
Publisher: L. Erlbaum
Published: 1993
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 349
Subjects: Advertising -- Psychological aspects.; Consumers' preferences.; Persuasion (Psychology); Consumer behavior.
Notes: Includes bibliographical references and indexes.
Papers presented at the eighth annual Advertising and Consumer Psychology Conference, held at the Leo Burnett Co., Toronto, in May 1989.