60-minute Brand Strategist
Edition: Revised edition
Publisher: SA Press
Published: January 2005
Language: eng
Format: Paperback
Number of pages: 196
ISBN-13: 9780973130836
Subjects: Marketing - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Multilevel; Marketing - Research
First sentence: We're a ling way from that day. . . . the truth is that people like brands.