The fast path to corporate growth
Subtitle: leveraging knowledge and technologies to new market applications
By: Marc H. Meyer.
Publisher: Oxford University Press
Published: 2007
Place of publication: Oxford; New York
Language: eng
Number of pages: 326
ISBN-13: 9780195180862
Subjects: Success in business; Creative ability in business; New products -- Management; Business planning; Marketing research; Market segmentation; Corporations -- Growth
Notes: Includes bibliographical references and index.
Table of contents: title: IBM rises from the ashes; title: A framework for action; title: Segmenting markets for growth; title: Understanding user needs; title: Creating design concepts, prototyping, and validating design choices; title: How Honda innovates; title: Product line and platform development; title: Honda's Element comes to life; title: Business model innovation; title: New brand and product line development at Mars; title: Making the business case; title: Executive decision making; title: Leading teams to growth.