Branded conservatives
Subtitle: how the brand brought the American right from the fringes to the center of American politics
By: Kenneth M. Cosgrove.
Series: Politics, media, and popular culture -- v. 12
Publisher: P. Lang
Published: 2007
Place of publication: New York
Language: eng
ISBN-13: 9780820474656
Subjects: Conservatism -- United States -- History -- 20th century; United States -- Politics and government -- 20th century
Notes: Includes bibliographical references and index.
Table of contents: title: A crash course in branding; title: Participation in politics : reorganization of American media, interest groups and society; title: Reagan as a marketer and as a brand for conservative movement; title: The Clinton scandals : a branded event; title: Single best example of the conservative brand strategy; title: How conservatives brand their policy proposals; title: Re-elect me because at least I am not John Kerry : Bush 2004; title: Conventions and debates : reposition  and build brand awareness; title: Brands in other channels; title: Grassroots organization and public education campaigns.