Auditing Markets, Products, and Marketing Plans
Publisher: Mcgraw-Hill (Tx)
Published: June 2000
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9780071392037
Subjects: Advertising & Promotion; Business/Economics
First sentence: Depending on the industry you serve, market segmentation and variables that are used to define customer attributes (characteristics) drive how you will determine which customers are available.