Study guide to Boone/Kurtz Contemporary marketing.
By: [By] Stephen K. Keiser, Robert E. Stevens [and] Lynn J. Loudenback.
Contributors: Stevens, Robert E., 1942- joint author.; Loudenback, Lynn J., joint author.; Boone, Louis E.
Publisher: Dryden Press
Published: 1974
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 148
Subjects: Marketing -- Programmed instruction.
Notes: Complements Contemporary marketing, by L. E. Boone and D. L. Kurtz.