Guerrilla P.R. 2.0
Subtitle: wage an effective publicity campaign without going broke
By: Michael Levine.
Contributors: Levine, Michael, 1954-
Edition: [Rev. and updated ed.].
Publisher: Collins
Published: 2008
Place of publication: New York
Language: eng
Number of pages: 354
ISBN-13: 9780061438523
Subjects: Small business -- Public relations; Industrial publicity
Other titles: Guerrilla PR 2.0; Guerrilla public relations 2.0
Notes: Rev. and updated ed. of: Guerrilla P.R. / Michael Levine.

Includes index.
Table of contents: title: A brief history of Time- and Newsweek, and USA today; title: Basic training; title: First maneuvers; title: Plugging in : guerrilla P.R. in a wired world; title: Fanning out : expanding your guerrilla P.R. tools; title: Data smog; title: First attack : the print media; title: Second salvo : electronic media; title: Reserve ammo : press conferences, parties, and more; title: May day, may day; title: Intelligence gathering : planning your next step; title: Theme and variations; title: Concluding thoughts : a call to battle.