Consumer behavior
By: Leon Schiffman, Leslie Lazar Kanuk.
Contributors: Kanuk, Leslie Lazar.
Edition: 10th ed.
Publisher: Pearson Education; Pearson College Div
Published: 2010
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 518
ISBN-13: 9780135053010
Subjects: Consumer behavior; Motivation research (Marketing)
Notes: Includes bibliographical references and index.