The product life cycle
Subtitle: a critical look at the literature
By: David M. Gardner
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1336; BEBR faculty working paper -- no. 1336.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1987
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 52
Notes: Includes bibliographical references (p. 42-52).