Copywriting for the electronic media
Subtitle: a practical guide
By: Milan D. Meeske.
Edition: 4th ed.
Publisher: Thomson/Wadsworth
Published: 2003
Place of publication: Belmont, CA
Language: eng
Number of pages: 306
Subjects: Advertising copy.; Broadcast advertising.
Notes: Includes bibliographical references (p. [299]-300) and index.
Cover title.