Million dollar mailings
Subtitle: the art and science of creating money-making direct mail-- revealed by more than 60 direct marketing superstars who wrote, designed, and produced the most powerful mailings of the past decade
By: Denison Hatch.
Publisher: Bonus Books, Inc.; Taylor Trade Publishing
Published: 2001
Place of publication: Chicago, Ill
Language: eng
Number of pages: 504
Subjects: Advertising, Direct-mail -- United States; Advertising, Direct-mail -- Information services -- United States; Advertising, Direct-mail -- United States -- Awards
Other titles: Million dollar mailings
Notes: Includes bibliographical references (p. 503-504) and index.