Price image versus price reality
Subtitle: objective and subjective determinants of consumer price perception.
By: Mai Anttila.
Series: Helsingin kauppakorkeakoulun julkaisuja : D. ; 42; Helsingin Kauppakorkeakoulun julkaisuja.; 42.
Publisher: Helsinki School of Economics
Published: 1979
Place of publication: Helsinki
Language: eng
Number of pages: 56
Subjects: Consumers.; Prices.
Notes: Bibliography: p. 46-56.