Rechtsprobleme der indirekten Werbung durch Sponsoring und Product Placement im Kinospielfilm
Subtitle: eine Untersuchung zur Bedeutung der Kunstfreiheitsgarantie für die Anwendung des [Paragraphen] 1 UWG
By: Hsiao-Ling Weng.
Series: Europäische Hochschulschriften. Reihe II, Rechtswissenschaft,; Bd. 2642 =; Publications universitaires européennes. Série II, Droit ;; vol. 2642 =; European university studies. Series II, Law ;; vol. 2642; Europäische Hochschulschriften.; Bd. 2642.
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1999
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 191
Subjects: Advertising laws -- Germany.; Motion picture theaters -- Law and legislation -- Germany.; Product placement in mass media -- Law and legislation -- Germany.
Notes: Includes bibliographical references (p. 179-191).
Originally presented as the author's thesis (doctoral)--Universität München, 1998/99.