Scenario planning
Subtitle: the link between future and strategy
By: Mats Lindgren, Hans Bandhold.
Contributors: Bandhold, Hans.
Publisher: Palgrave Macmillan
Published: 2002
Place of publication: New York
Language: eng
Number of pages: 180
Subjects: Strategic planning; Decision making; Communication in management; Business planning
Description: "Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool."--Jacket.
Notes: Includes bibliographical references and index.