Marketing strategy
Subtitle: a decision-focused approach
By: Orville C. Walker, Jr., John W. Mullins.
Contributors: Mullins, John W.
Edition: 7th ed.
Publisher: McGraw-Hill/Irwin
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 368
ISBN-13: 9780073381152
Subjects: Marketing -- Management
Notes: Includes index.