Consumer insight
Subtitle: how to use data and market research to get closer to your customer
By: [edited by] Merlin Stone, Alison Bond & Bryan Foss.
Contributors: Stone, Merlin, 1948-; Bond, Alison.; Foss, Bryan.
Series: Market research in practice; Market research in practice series
Publisher: Kogan Page, c2004.
Published: 2004
Place of publication: London; Sterling, Va
Language: eng
Number of pages: 288
Subjects: Customer relations -- Management; Marketing research; Database marketing
Notes: Includes bibliographical references and index.