Advertising media sourcebook.
By: Arnold M. Barban, Donald W. Jugenheimer, Peter B. Turk
Contributors: Jugenheimer, Donald W; Turk, Peter B
Edition: 3rd ed
Publisher: NTC Business Books
Published: 1989
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 17
Subjects: Advertising media planning -- United States
Other titles: Answer key & instuctor's notes, advertising media sourcebook