Marketing- und Technologiestrategien
Subtitle: Unternehmen der Biotechnologie im internationalen Vergleich
By: Ursula Weisenfeld-Schenk.
Series: Management von Forschung, Entwicklung und Innovation ;; Bd. 13
Publisher: Schäffer-Poeschel
Published: 1995
Place of publication: Stuttgart
Language: ger
Number of pages: 389
Subjects: Biotechnology industries -- Germany -- Management.; Biotechnology industries -- Marketing.; Strategic planning -- Germany.
Notes: Includes bibliographical references (p. [349]-389).
Originally presented as the author's Habilitationsschrift--Universität Kiel.