Streetfighter marketing solutions
By: Jeff Slutsky, Marc Slutsky.
Contributors: Slutsky, Marc.
Edition: 1st Free Press hardcover ed.
Publisher: Free Press
Published: 2007
Place of publication: New York, NY
Language: eng
ISBN-13: 9780743299145
Subjects: Marketing -- Management.; Sales promotion.; Advertising.
Table of contents: title: The problems with the future of marketing; title: Show me the ROMI (return on marketing investment); title: Maximizing your local mass media; title: Neighborhood marketing strategies (taking it to the streets); title: Neighborhood marketing tactics (doin' it in the streets); title: Direct mail that won't get trashed; title: Insider marketing; title: Inter net profit; title: Profiting from non-profits; title: Uber outdoor advertising; title: Email, voice mail, phone, and fax; title: Publicity plain and simple; title: Data mining, intelligence gathering, and covert operations; title: Expanding your horizons with events.