Managing Marketing Performance
Subtitle: CIM Revision Cards
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 132
ISBN-13: 9780080501284
Description: Relevant, Succinct and Compact.
Notes: Description based on print version record.
Table of contents: title: CIM Revision Cards; Managing Marketing Performance; Introduction to Marketing Planning; Unit 1: Creating the Organizational Context; Unit 2: Managing Change and Internal Marketing; Unit 3: Managing Change and Internal Marketing; Unit 4: Implementing the Business Strategy Through Marketing Activities; Unit 5: Implementing the Business Strategy Through Marketing Activities; Unit 6: Implementing the Business Strategy Through Marketing Activities; Unit 7: Management Techniques for the Marketing Function; Unit 8: Management Techniques for the Marketing Function.