The smarter screen
Subtitle: surprising ways to influence and improve online behavior
By: Shlomo Benartzi with Jonah Lehrer
Contributors: Lehrer, Jonah, author
Publisher: Portfolio/Penguin
Published: 2015
Language: eng
Number of pages: 248
ISBN-13: 9781591847861
Subjects: Neuroeconomics; Consumer behavior; Decision making; Internet
Description: "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList.

Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.
Notes: Includes bibliographical references (pages 215-238) and index.
Table of contents: title: Introduction; title: The mental screen; title: Function follows form; title: Display biases; title: The new mirror; title: Desirable difficulty; title: Digital tailoring; title: The choice opportunity; title: Thinking architecture; title: Summary : Tools for the future; title: Appendix : The complete list of tools.