Consumer behavior and advertising involvement
Subtitle: selected works of Herbert Krugman
By: [edited] by Edward Krugman.
Contributors: Krugman, Edward.
Series: Marketing and consumer psychology series
Publisher: Routledge
Published: 2008
Place of publication: New York
Language: eng
ISBN-13: 9780805857887
Subjects: Advertising -- Psychological aspects; Consumer behavior
Notes: Includes bibliographical references and index.