2001 AMA Winter Educators' Conference
Subtitle: marketing theory and applications
By: editors, Ram Krishnan, Madhu Viswanathan ; managing editors, Peter J. Gordon, Bert J. Kellerman
Contributors: Krishan, Ram; Viswanathan, Madhu..; Gordon, Peter-John; Kellerman, Bert J.; American Marketing Association
Publisher: American Marketing Association
Published: 2001
Place of publication: Chicago, Ill
Language: eng
Number of pages: 405
Subjects: Marketing; Congresses; Marketing research
Other titles: Marketing theory and applications
Notes: "Volume 12."

Conference was held February 16-19, 2001, in Scottsdale, Arizona.

Includes bibliographical references and index.