Business the Richard Branson Way
Subtitle: 10 Secrets of the World's Greatest Brand-Builder
Edition: 1 edition
Publisher: American Management Association
Published: May 1, 1999
Language: eng
Format: Paperback
Number of pages: 172
ISBN-13: 9780814470350
Subjects: Business/Economics; Great Britain; Business & Economics; Business Executives; Reference - General; Biography / Autobiography; Case studies; Businessmen; Aeronautics & Astronautics; Business; Historical - British; Success in business; Biography; Brand name products; Branson, Richard
First sentence: Richard Branson has made a career out of playing David to other people's Goliath.
Description: Now you can find out what ten key business secrets lie at the heart of the Branson management style and the Virgin empire. Business the Richard Branson Way charts his spectacular career and examines how his unique abilities - as savvy negotiator, dazzling newsmaker, creative leader, and more - have made him one of the most colorful, dynamic, and successful businessmen in the world.