Globalization of Consumer Markets
Subtitle: Structures and Strategies
Contributors: Salah S. Hassan (Editor); Erdener Kaynak (Editor)
Publisher: Haworth Press
Published: May 1994
Language: eng
Format: Hardcover
Number of pages: 333
ISBN-13: 9781560244295
Subjects: International business; Sales & marketing; Politics/International Relations; International - Marketing; International Business Administration; International Marketing; Political Science; Business / Economics / Finance; Management; Standards; Globalization; Advertising; Consumer behavior; Export marketing
First sentence: Globalization is a watchword to be reckoned with throughout the 1990s and beyond.