Research methods for business
By: Joseph Hair ... [et al.].
Contributors: Hair, Joseph F.
Publisher: John Wiley & Sons Ltd.
Published: 2007
Place of publication: Chichester, West Sussex, England ; Hoboken, N.J
Language: eng
ISBN-13: 9780470034040
Subjects: Business -- Research
Other titles: Essentials of Business Research Methods.
Notes: European adaptation of the US textbook: Essentials of Business Research Methods, 2003.

Includes bibliographical references and index.
Table of contents: title: Ethical obligations of research participants; title: Gaining access to respondents; title: summary; title: Defining the research problem and reviewing the literature; title: Learning outcomes; title: Introduction; title: What is a good research topic; title: Research questions and objectives; title: Writing a research proposal; title: Preparing a literature review; title: Sources of literature; title: Planning the literature search; title: Writing a literature review; title: The literature review and research questions; title: Summary; title: Secondary data; title: Learning outcomes; title: Introduction; title: Value of secondary data; title: Nature and scope of secondary data; title: Secondary data sources; title: Internal background reviews; title: External sources of secondary data; title: Syndicated sources of secondary data; title: Using the Internet to obtain secondary data; title: Applications of secondary research in practice; title: Summary; title: Conceptualization and research design; title: Learning outcomes; title: Introduction; title: Developing a conceptual model; title: Identify variables & constructs; title: Specify hypotheses & relationships; title: Draw conceptual model; title: Basic research designs; title: Exploratory; title: Descriptive; title: Causal; title: Combining research designs; title: Summary; title: Sampling approaches; title: Learning outcomes; title: Introduction; title: Sampling; title: Sampling process; title: Probability sampling; title: Nonprobability sampling; title: Sample size; title: Summary; title: Data collection methods; title: Learning outcomes; title: Introduction; title: Data collection; title: Qualitative vs. quantitative; title: Observation; title: Survey approaches, including panels; title: Depth interviews; title: Focus groups; title: Case studies; title: Content analysis; title: Summary; title: Measurement & scaling; title: Learning outcomes; title: Introduction; title: What is a concept?; title: How to measure concepts; title: Practical decisions when developing scales; title: Criteria for assessing measurement scales; title: How to develop a scale; title: Summary; title: Designing the questionnaire; title: Learning outcomes; title: Introduction; title: Questionnaire design; title: Questionnaire sections and sequence; title: Preparing and presenting good questions; title: Pretesting questionnaires; title: Summary; title: Basic data analysis for qualitative research; title: Learning outcomes; title: Introduction; title: Data preparation; title: Analyzing qualitative research; title: Summary; title: Basic data analysis for quantitative research; title: Learning outcomes; title: Introduction; title: Data preparation; title: Using charts and graphs; title: Measures of central tendency; title: Measures of dispersion; title: Other diagnostic measures; title: Summary; title: Testing hypotheses; title: Learning outcomes; title: Introduction; title: Understanding hypothesized relationships; title: Hypothesis testing; title: Single group hypothesis testing; title: Chi-square & T-test; title: Multiple group hypothesis testing; title: Analysis of variance; title: Summary; title: Assessing relationships between variables; title: Learning outcomes; title: Introduction; title: Types of relationships; title: Covariation and variable relationships; title: Analyzing association using correlation; title: Prediction using regression; title: Summary; title: Reporting & presenting results; title: Learning outcomes; title: Introduction; title: Written and oral communication; title: The written research report; title: Guidelines for the written report; title: Oral presentations; title: Using visuals; title: Summary.