Multivariate methods for market and survey research
By: edited by Jagdish N. Sheth.
Contributors: Sheth, Jagdish N.; American Marketing Association.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 388
Subjects: Marketing research -- Statistical methods.; Multivariate analysis.
Notes: Bibliography: p. 339-378.
"An outgrowth of a workshop on multivariate methods organized ... at the University of Chicago under the sponsorship of the American Marketing Association."
Includes index.