Customer relations
By: editor, Victoria J. Farkas
Publisher: Nova Science Publishers
Published: 2010
Place of publication: Hauppauge, NY
Language: eng
ISBN-13: 9781617612107
Notes: Includes index.
Table of contents: title: Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino; title: Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim; title: Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti; title: Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung; title: Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez; title: Pros and cons of long-term customer relationships / Christina Öberg; title: Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson; title: Customer relationship dissolution following mergers and acquisitions : reasons, counterforces, and consequences / Christina Oberg.