Pikachu's global adventure
Subtitle: the rise and fall of Pokémon
By: edited by Joseph Tobin.
Publisher: Duke University Press
Published: 2002
Place of publication: Durham, NC
Language: eng
Number of pages: 299
Description: Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokémon has now faded as a cultural force.