Intercultural public relations
Subtitle: theories for managing relationships and conflicts with strategic publics
By: Lan Ni, Qi Wang and Bey-Ling Sha
Contributors: Wang, Qi, 1975 June 8- author; Sha, Bey-Ling, 1970- author
Published: 2018
Language: eng
Number of pages: 329
ISBN-13: 9781138189218; 9781138189225
Copyright date: 2018
Subjects: Public relations; Intercultural communication
Notes: Includes bibliographical references and index.
Table of contents: title: Part 1. Theoretical foundations; title: Foundational theories in public relations management; title: History and foundational theories of intercultural communication; title: Conflict management and negotiation; title: Part 2. Intercultural public relations at various levels; title: Interpersonal level: competencies and practices; title: Intra-organizational level: identifying and communicating with publics; title: Intra-organizational level: relationship management; title: Intra-organizational level: conflict management and negotiation; title: Organizational level: organizational identity and identification; title: Social media; title: Conclusions.