Financial dimensions of marketing management
By: Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer.
Contributors: Crissy, William Joseph Eliot.; Fischer, Paul M.
Series: Wiley series on marketing management
Publisher: Wiley
Published: 1977
Place of publication: New York
Language: eng
Subjects: Marketing management -- Finance.
Notes: "A Wiley-Interscience publication."

Includes indexes.