The CIM marketing dictionary
By: Norman A. Hart.
Contributors: Chartered Institute of Marketing; CAM Foundation
Edition: 5th ed.
Series: Marketing series; Marketing series (London, England)
Publisher: Butterworth Heinemann
Published: 1996
Place of publication: Oxford, [England]
Language: eng
Number of pages: 321
Subjects: Marketing -- Dictionaries.
Other titles: Marketing dictionary; Chartered Institute of Marketing marketing dictionary
Notes: Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.

AYB-3014