The big push
Subtitle: how popular culture is always selling
By: by Erika Wittekind
Series: Exploring media literacy
Publisher: Compass Point Books
Published: 2012
Place of publication: North Mankato, Minn
Language: eng
ISBN-13: 9780756545185; 9780756545352
Subjects: Marketing; Popular culture; Consumer behavior; Juvenile literature
Notes: Includes bibliographical references and index.
Table of contents: title: The makings of pop culture; title: Advertising and pop culture; title: How advertising works; title: Targeted messages; title: The power of celebrity.