Evaluating military advertising and recruiting
Subtitle: theory and methodology
By: Committee on the Youth Population and Military Recruitment--phase II ; Paul R. Sackett and Anne S. Mavor, editors.
Contributors: Sackett, Paul R.; Mavor, Anne S.
Publisher: National Academies Press
Published: 2004
Place of publication: Washington, D.C
Language: eng
Number of pages: 193
Subjects: Manpower -- United States.; Youth -- United States.; United States -- Armed Forces -- Recruiting, enlistment, etc.
Notes: Includes bibliographical references (p. 172-178) and index.