Designing a marketing information system for a service network
By: by Dennis R. McDermott
Series: Working paper -- WP 78-1; Working paper series (Syracuse University. Management Research Center) -- WP 78-1.
Publisher: Management Research Center, School of Management, Syracuse University
Published: 1978
Place of publication: Syracuse, N.Y
Language: eng
Number of pages: 16
Subjects: Service industries; Management; Marketing
Notes: Includes bibliographical references.