Gōben kigyō no māketingu senryaku
Subtitle: Ajia chiiki ni okeru Nikkei kigyō to Ōbei-kei kigyō no hikaku kenkyū
By: Okumoto Katsuhiko cho
Edition: Shohan
Series: Chūō Daigaku gakujutsu tosho -- 74; Chūō Daigaku gakujutsu tosho -- 74.
Publisher: Chūō Daigaku Shuppanbu
Published: 2010
Place of publication: Tōkyō-to Hachiōji-shi
Language: jpn
Number of pages: 219
ISBN-13: 9784805731376
Subjects: Joint ventures; Japanese Corporations; Marketing; Gōben gaisha; Kigyō-Ajia; Māketingu; European Corporations; American Corporations; History
Notes: Includes bibliographical references (p. [207]-216 (2nd group)).