Great ad!
Subtitle: low-cost do-it-yourself advertising for your small business
By: Carol Wilkie Wallace.
Edition: 1st ed.
Publisher: Liberty Hall Press
Published: 1990
Place of publication: Blue Ridge Summit, PA
Language: eng
Number of pages: 340
Subjects: Advertising.; Small business.
Notes: Includes index.
Table of contents: title: Making your business advertisable; title: Setting your advertising objectives; title: Using advertising to help solve problems; title: Finding and knowing your best customers; title: Knowing what makes the customer tick : demographics and psychographics; title: Finding out what the public thinks about you : designing a survey; title: The mass media and their characteristics; title: Buying magazines, directories, direct mail, outdoor and transit advertising; title: Using nontraditional forms of media; title: Planning a media schedule; title: Finding the right advertising message; title: Keeping your ads consistent : the campaign concept; title: Creating a look for your print ads; title: How to write effective print ads; title: How to write effective radio and TV ads; title: Publicity : how to earn it and how to get it; title: Advertising and the law; title: Appendices: Sample demographic profile : the restoration shop. Sample research. Chapter 10 sample budget breakdown for with compliments. Examples of selling points turned into benefits. Sample scripts. Sample public relations plan : Fanning's dance studio.