Kellogg on advertising & media
Subtitle: the Kellogg School of Management
By: edited by Bobby J. Calder
Contributors: J.L. Kellogg Graduate School of Management
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 292
ISBN-13: 9780470119860
Subjects: Advertising media planning; Advertising
Other titles: Kellogg on advertising and media
Notes: Includes bibliographical references and index.