Contemporary research in marketing
Subtitle: proceedings of the XVIth annual conference of the European Marketing Academy
By: edited by Peter Leeflang and Marshall Rice.
Contributors: Leeflang, P. S. H., 1946-; Rice, Marshall
Publisher: York University
Published: 1987
Place of publication: Toronto, Ont
Language: eng
Subjects: Marketing research -- Congresses; Marketing -- Congresses
Notes: In English or French.

Includes bibliographies.