Business model generation
Subtitle: a handbook for visionaries, game changers, and challengers
By: written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries
Contributors: Pigneur, Yves; Clark, Tim, 1956-
Publisher: Wiley
Published: 2010
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 278
Subjects: Innovationsmanagement; Business planning; New business enterprises; Strategic planning
Description: Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
Notes: Includes bibliographical references.
Table of contents: title: 1: Canvas; title: Definition of a business model; title: The 9 building blocks; title: The business model canvas; title: 2: Patterns; title: Unbundling business models; title: The long tail; title: Multi-sided platforms; title: FREE as a business model; title: Open business models; title: 3: Design; title: Customer insights; title: Ideation; title: Visual thinking; title: Prototyping; title: Storytelling; title: Scenarios; title: 4: Strategy; title: Business model environment; title: Evaluating business models; title: Business model perspective on blue ocean strategy; title: Managing multiple business models; title: 5: Process; title: Business model design process.