Pushing the numbers in marketing
Subtitle: a real-world guide to essential financial analysis
By: David L. Rados
Publisher: Quorum Books
Published: 1992
Place of publication: Westport, Conn
Language: eng
Number of pages: 184
ISBN-13: 9780313368059
Subjects: Marketing; Mathematics; Statistical methods; Managerial accounting; Managerial economics; BUSINESS & ECONOMICS; General; Distribution; Finanzanalyse; Finanzplanung
Notes: Includes bibliographical references and index.