Ads, fads, and consumer culture
Subtitle: advertising's impact on American character and society
By: Arthur Asa Berger ; with illustrations by the author
Edition: 4th ed.
Publisher: Rowman & Littlefield Publishers
Published: 2011
Place of publication: Lanham
Language: eng
Number of pages: 233
ISBN-13: 9781442206687
Subjects: Popular culture; Consumer education; Advertising
Notes: Includes bibliographical references (p. 219-223) and index.