BBDO audience coverage and cost guide
By: BBDO Media Department
Contributors: Batten, Barton, Durstine & Osborn, Inc. Media Dept
Edition: 11th ed
Publisher: The Department
Published: 1972
Place of publication: [New York]
Language: eng
Number of pages: 76
Subjects: Advertising -- United States -- Handbooks, manuals, etc; Advertising -- Costs
Other titles: Audience coverage and cost guide
Notes: Chiefly tables