Deadly Persuasion
Subtitle: Why Women And Girls Must Fight The Addictive Power Of Advertising
Contributors: Mary Pipher (Foreword)
Publisher: Free Press
Published: November 15, 1999
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780684865997
Subjects: Consumer issues; Media Studies; Women's Studies - General; Social Science; Advertising; Social Control; Women in advertising; Sociology; Women consumers; Advertising & Promotion; Current Events / Mass Media; Sociology - General; Consumers
Description: "The average American views three thousand ads in one day. Yet remarkably, most of us believe we are not influenced by advertising. In this lively and shocking expose, Jean Kilbourne reveals how deeply advertisers insinuate themselves into our daily lives. Advertisers do far more than influence our taste - they manipulate our desires so that their products will become our closest friends."--BOOK JACKET.

"A warning shot about the perils of the media and a call to resistance on the part of all women, parents, and educators, Deadly Persuasion is a must-read for anyone who cares about the future of our culture."--BOOK JACKET.