Marketing
By: Rainer Lessing, Wolfgang Welke.
Contributors: Welke, Wolfgang, 1942- joint author.
Series: Strategische Unternehmensführung ;; Bd. 2
Publisher: Verlag Moderne Industrie
Published: 1976
Place of publication: München
Language: ger
Number of pages: 269
Subjects: Marketing -- Management.
Notes: "Quellenverzeichnis": p. 261.
Includes index.