The contribution of adaptive brand value communication to the development of business-to-business relationships
By: Joanne Lynch, Leslie de Chernatony.
Contributors: De Chernatony, L.; Birmingham Business School.
Series: Working paper series / University of Birmingham, Birmingham Business School -- 2004 ; -- 02
Publisher: Birmingham Business School
Published: 2004
Place of publication: Birmingham
Language: eng
Number of pages: 43
Other titles: The contribution of adaptive brand value communication to the development of business to business relationships.
Notes: "Paper submitted to the European Journal of Marketing" - title page.

Dated January 2004.

Includes bibliographical references.