The appropriation of postmodernism in advertising
By: an essay presented by Emily Gaylin Heyward
Published: 2001
Language: eng
Number of pages: 118
Subjects: Public relations; Postmodernism; Symbolism in advertising; Advertising campaigns; Psychological aspects; Nike (Firm)
Notes: Thesis (A.B., Honors in Social Studies)--Harvard University, 2001.

Includes bibliographical references (leaves 114-118).
Table of contents: title: Videocassette includes two Nike commercials:; title: Method man: hate 'em today, love 'em later (:30) --; title: He likes the shoe, you don't have to (:30)