Smart Retail
Subtitle: How to Turn Your Store into a Sales Phenomenon
Edition: Ill edition
Publisher: Financial Times Management
Published: December 2003
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9780273675211
Subjects: Entrepreneurship; Retail sector; Sales & marketing; Industries - Retailing; Business & Economics; Business/Economics
Table of contents: label: Preface
title: ix; label: Acknowledgements
title: xii; label: Introduction
title: xiii; label: Part 1
title: YOU; label: 1. Rolling snowballs and reading stores
title: 3; label: 2. Naked passion makes us great
title: 9; label: 3. Rising above the crowd
title: 13; label: Part 2
title: PEOPLE; label: 4. How to build a great store culture
title: 21; label: 5. How to get people out of bed
title: 51; label: 6. All we need is a little better every time
title: 63; label: Part 3
title: CUSTOMER; label: 7. How to make more money
title: 75; label: 8. Where competitive advantage comes from
title: 81; label: 9. Promote or die
title: 91; label: 10. Marketing for real people
title: 111; label: Part 4
title: STORE; label: 11. Store environment
title: 125; label: Epilogue
title: 143; title: Appendices; label: Appendix A
title: Team meetings
pagenum: 146; label: Appendix B
title: My favourite retailers
pagenum: 147; label: Appendix C
title: Books for retailers
pagenum: 155; label: Appendix D
title: Bibliography
pagenum: 156; label: Index
title: 157