The nonresponse problem in consumer telephone surveys
By: by Frederick Wiseman and Philip McDonald.
Contributors: McDonald, Philip R.
Series: Report / Marketing Science Institute ;; no. 78-116; Report (Marketing Science Institute) ;; no. 78-116.
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass. (14 Story St., Cambridge 02138)
Language: eng
Number of pages: 78
Subjects: Telephone surveys -- Response rate.
Notes: Bibliography: p. 69-70.