Seminar on the Changing Faces of Panel Research
Subtitle: Rome (Italy), 20th-22nd March 1994.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1994
Place of publication: Amsterdam
Language: eng
Number of pages: 161
Subjects: Panel analysis -- Congresses.; Social sciences -- Methodology -- Congresses.; Marketing research -- Methodology -- Congresses.; Business -- Research -- Methodology -- Congresses.
Other titles: Changing faces of panel research, March 1994
Notes: Includes bibliographical references.
Table of contents: value: The application of panel methodology to research on mobility / Vittorio Bossi and Carlo Moroni; value: Citizens of the European Union / Rick Holder; value: Panel research contributions to product portfolio management / S.V. Nathan and Raka Gard; value: Advances in evaluation of retailer events / Petri Hirvonen and Hermann Pöhlmann; value: Media exposure and consumer purchasing / Andrew Roberts; value: Towards 2000 / Elisabetta Osta; value: Panel data friend or foe? / Nick Francis; value: Unusual bedfellows / John Buckle and Sarah McKee; value: Small scale panel reveals facing turnover secrets / Leonardo Marchignoli; value: Predicting retail sales with business panels / Pieter Fris.