consumer's place in marketing
By: B. Antony Koziol.
Contributors: International Colloquium in Relationship Marketing, (6th : 1998 : Aukland, New Zealand)
Publisher: London Institute
Published: 1998
Place of publication: [London
Language: eng
Number of pages: 48
Notes: Paper delivered at the sixth International Colloquium in Relationship Marketing, Auckland, New Zealand, 7 - 8 December 1998.

Bibliography: p[38-46].