Technobrands
Subtitle: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
Publisher: AMACOM/American Management Association
Published: December 1994
Language: eng
Format: Hardcover
Number of pages: 222
ISBN-13: 9780814402436
Subjects: Hi-tech manufacturing industries; Sales & marketing; Marketing; Marketing Management; Business / Economics / Finance; Business/Economics; Technological innovations; Marketing - General; Advertising & Promotion; Engineering - General; Brand name products; High technology