A knowledge-based approach for screening product innovations
Subtitle: technical working paper
By: "Ram" Sundaresan Ram and Sudha Ram
Contributors: Ram, Sudha
Series: Report -- 93-107; Report (Marketing Science Institute) -- no. 93-107
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 32
Copyright date: 1993
Subjects: New products; Evaluation; Product management; Data processing; Decision making; Telecommunication equipment industry; Technological innovations
Notes: "May 1993."

Includes bibliographical references (p. 25-26).