Data mining techniques in CRM
Subtitle: inside customer segmentation
By: Konstantinos Tsiptsis, Antonios Chorianopoulos
Contributors: Chorianopoulos, Antonios
Publisher: Wiley
Published: 2009
Place of publication: Chichester, West Sussex, U.K
Language: eng
Number of pages: 357
ISBN-13: 9780470743973
Notes: Includes bibliographical references and index.