Developing a marketing orientation
Subtitle: summary of a Marketing Science Institute conference, April 23, 1987
By: William T. Ross, Jr.
Contributors: Marketing Science Institute. Conference
Publisher: The Institute
Published: 1987
Place of publication: Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138)
Language: eng
Number of pages: 16
Subjects: Marketing -- United States -- Management -- Congresses.
Notes: Conference was held in Cambridge, Mass.