I Can Get It For You Retail Down And Dirty Tales From A Canadian Ad Man
Publisher: Dundurn Group
Published: 2012
Language: eng
Number of pages: 213
ISBN-13: 9781459705005
Description: "If you have every worked in or are interested in marketing, advertising, or retail this book is a must read. I Can Get It for You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing / advertising campaigns in Canadian history: Black's is photography, Leon's don't pay a cent event, Zellers because... the lowest price is the law, CIBC seeing beyond, Rexall a pharmacy first. These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success"--