The Expressive Organization
Subtitle: Linking Identity, Reputation, and the Corporate Brand
Contributors: Majken Schulz (Editor); Mary Jo Hatch (Editor); Mogens Holten Larsen (Editor)
Publisher: Oxford University Press, USA
Published: September 25, 2000
Language: eng
Number of pages: 308
ISBN-13: 9780198297789
First sentence: Ideas such as organizational identity, reputation, and corporate branding have been around for a long time.