It's not nice to fool the consumer ... she's your wife
By: conducted and written by Dennis G. Martin ; student research associate in planning and field work, Alan C. Truax ; student research associate in field work, Michael Ward
Contributors: Truax, Alan C; Ward, Michael, writer on advertising research
Publisher: Institute for Business and Economic Research, San Jose University
Published: 1975
Place of publication: San Jose, Calif
Language: eng
Number of pages: 30
Subjects: Deceptive advertising -- United States -- Case studies
Notes: Includes bibliographical references