Absolute and proportional sensitivity in new product introduction decisions
By: José Antônio Rosa, William J. Qualls, David P. Wooten
Contributors: Qualls, William J.; Wooten, David P.; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- 93-0152; BEBR faculty working paper -- 93-0152.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1993
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 31
Notes: Includes bibliographical references (p. 30-31).