Awareness and perceptions of brands of Irish crystal
Subtitle: a study of the tourists in Ireland
By: by Anita Mc Bride.
Publisher: University College Dublin
Published: 1990
Place of publication: Dublin
Language: eng
Number of pages: 106
Subjects: Crystal glass -- Ireland -- Marketing.; Glassware -- Ireland -- Trademarks.; Brand name products -- Ireland.
Notes: Thesis (M.B.S.) - University College Dublin, 1990.