Balanced brand
Subtitle: how to balance the stakeholder forces that can make or break your business
By: by John Foley with Julie Kendrick.
Contributors: Kendrick, Julie.
Edition: 1st ed.
Publisher: Jossey-Bass
Published: 2006
Place of publication: San Francisco
Language: eng
Number of pages: 187
ISBN-13: 9780787983093
Subjects: Brand name products.; Corporate image.; Relationship marketing.; Product management.
Notes: Includes bibliographical references (p.   ) and index.
Table of contents: title: Strong brand, strong reputation; title: Measuring brand and reputation; title: The BalancedBrand System; title: Brand assessment; title: Stakeholder assessment; title: Stakeholder return on investment; title: Balanced culture; title: Balanced conversation; title: Creating and maintaining balance.