Fool's Gold
Subtitle: Cautionary Tales of Greed, Speculation and Delusion
Publisher: Spiro Press
Published: October 2004
Language: eng
Format: Paperback
Number of pages: 296
ISBN-13: 9781844390984
Subjects: Entrepreneurship; Business & Economics; Consumer Finance; Business/Economics; Personal Finance - General; Business & Economics / General; General
Description: From Sir Isaac Newton's investment in the South Sea Company to the backers of WebVan, greed, speculation and delusion have been key drivers of business - and the human psyche - since the dawn of time. Packed with colourful real-life example, Fool's Gold looks behind the scenes and behind the headlines to explore the psychology - and expose the vested interests - that fan the flames of irrationality and doom so many of us to failure.