An editor's guide to perfect press releases
Subtitle: the key to free publicity for your organization or businesss
By: Penny Fletcher
Publisher: BookSurge, LLC
Published: 2004
Place of publication: Place of publication not identified
Language: eng
Number of pages: 60
ISBN-13: 9781594571701
Subjects: Public relations; Press releases; Publicity
Description: When it comes to submitting notices to the media, spending more money often means getting fewer results. In a free society, news is publicized without cost. Hiring an expensive public relations firm to announce news often does more harm than good. Individuals, organizations and small businesses can benefit by writing their own press releases. All they need to know is the difference between advertising and news. This book will tell you why that's true, give you the basic rules for writing your releases, and then explain when breaking those rules may be to your advantage.
Notes: Includes index.