The rage to persuade
Subtitle: memoirs of a French advertising man
By: Marcel Bleustein-Blanchet ; preface by David Ogilvy ; translated by Jean Bodewyn.
Publisher: Chelsea House
Published: 1982
Place of publication: New York
Language: eng; fre
Number of pages: 163
Subjects: Bleustein-Blanchet, Marcel.; Advertising -- France -- Biography.; Advertising -- France.
Notes: "Condensation and translation of ... Sur mon antenne (1947), La rage de convaincre (Laffont, 1970), and La nostalgie du futur (Laffont, 1977), plus original materials covering the period 1970-1981"--Verso t.p.