Readings in marketing
By: by Malcolm P. McNair and Harry L. Hansen.
Contributors: Hansen, Harry L., 1911-; McNair, Malcolm P. 1894-
Edition: 1st ed.
Series: Harvard problem books
Publisher: McGraw-Hill Book Company
Published: 1949
Place of publication: New York
Number of pages: 769
Subjects: Marketing
Notes: "Planned to accompany and supplement the editors case book Problems in marketing."