Effective horizontal selling alliances
Subtitle: the role of organizational differences, interdependence, trust and cooperation
By: by J. Brock Smith and Donald W. Barclay.
Contributors: Barclay, Donald W.; University of Western Ontario (Western Business School)
Series: Working paper series / University of Western Ontario -- No.93-09; Working paper series -- No.93-09.
Publisher: Western Business School, University of Western Ontario
Published: 1993
Place of publication: London, Ontario
Language: eng