Beyond world class
Subtitle: building character, relationships and profits
By: Alan M. Ross, with Cecil Murphey.
Contributors: Murphey, Cecil.
Publisher: Dearborn Trade Pub.
Published: 2002
Place of publication: Chicago, IL
Language: eng
Number of pages: 228
Subjects: Customer relations; Corporate culture; Human capital; Success in business
Description: Leading with people values is at the heart of companies that have moved beyond world class. Attaching value to relationships with employees, customers and suppliers enables companies to achieve the excellence and innovation that spells success.
Table of contents: title: A business parable; title: Becoming a beyond world class company; title: Strategy toward beyond world class; title: Building covenantal relationships; title: Seeing the customers' future: four power questions; title: Covenanting with customers: five significant questions; title: Beyond marketing 101: continuous solutions development; title: The model of a solution; title: Covenanting with employees; title: Building a character culture; title: Culture character: humility; title: Culture character: sponsoring champions; title: Culture character: integrity and modeling; title: Culture character: fairness and caring; title: An uncommon passion.