Cyberbranding
Subtitle: Brand Building in the Digital Economy
Edition: 1st edition
Publisher: Financial Times/Prentice Hall; Financial Times Prentice Hall
Published: May 11, 2001
Language: eng
Format: Hardcover
Number of pages: 368
ISBN-13: 9780130897107
Subjects: Applications of Computing; Sales & marketing; Marketing; Computers; Business / Economics / Finance; Computer Books: General; Advertising & Promotion; E-Commerce - General; Marketing - General; Brand choice; Electronic Commerce