Marketing management
By: edited by Edwin E. Bobrow, Mark David Bobrow.
Contributors: Bobrow, Edwin E.; Bobrow, Mark David.
Series: Marketing handbook ;; v. 2
Publisher: Dow Jones-Irwin; Brand: Irwin Professional Pub; Irwin Professional Pub
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Number of pages: 500
Subjects: Marketing -- Management.
Notes: Includes bibliographies and index.