Chief culture officer
Subtitle: how to create a living, breathing corporation
By: Grant McCracken
Publisher: Basic Books
Published: 2009
Place of publication: New York, NY
Language: eng
Number of pages: 262
ISBN-13: 9780465018321
Description: Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
Notes: Includes bibliographical references (p. 215-247) and index.
Table of contents: title: Getting past guru: being Steve Jobs; title: Stealth CCOs; title: Culture fast and slow; title: Status and cool; title: Producers and consumers; title: Building a secret sneaker store; title: How-to; title: Philistines; title: Bonus feature A. Ten candidates for CCO; title: Bonus feature B. A tool kit for the rising CCO.