The handbook for focus group research
By: Thomas L. Greenbaum.
Edition: 2nd ed., rev. and expanded.
Publisher: Sage Publications
Published: 1998
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 262
Subjects: Marketing research; Focused group interviewing
Other titles: Focus group research
Notes: Includes index.
Table of contents: title: Focus groups: an overview; title: Research decisions; title: Maximizing the effectiveness of focus group research; title: Common mistakes in focus groups; title: The moderator; title: Focus groups and the technology revolution; title: Controlling the costs of focus group research; title: New moderating techniques; title: Global focus groups; title: Litigation focus groups; title: Focus groups with physicians; title: Focus group trends; title: Effective management of field services and recruiting; title: Threats to the focus group industry; title: A career as a moderator; title: Building business moderating focus groups; title: The role of the facility.