Product policy and management
By: [by] Michael J. Baker, Ronald McTavish.
Contributors: McTavish, Ronald, joint author.
Series: Macmillan studies in marketing management
Publisher: Macmillan
Published: 1976
Place of publication: London
Language: eng
Number of pages: 182
Subjects: Product management.; New products -- Management.
Notes: Includes bibliographical references and index.