Political marketing and communication
By: Philippe J. Maarek.
Publisher: John Libbey
Published: 1995
Place of publication: London
Language: eng
Number of pages: 246
Subjects: Advertising, Political.; Political campaigns.; Communication in politics.; Campaign management.
Work titles: Communication et marketing de l'homme politique.
Notes: "This book is an adaptation written by the author of his book, Communication et marketing de l'homme politique." -- t.p. verso.

Includes bibliographical references (p. [231]-235) and index.