Insights for marketing management
By: [compiled by] Gabriel M. Gelb [and] Betsy D. Gelb.
Contributors: Gelb, Betsy D., 1935- joint comp.
Publisher: Goodyear Pub. Co.
Published: 1974
Place of publication: Pacific Palisades, Calif
Language: eng
Number of pages: 288
Subjects: Marketing -- Management.
Notes: Includes bibliographical references.