Marketing
Subtitle: concepts and strategies
By: Sally Dibb [and others]
Edition: 2nd European ed.
Publisher: Houghton Mifflin
Published: 1994
Place of publication: Boston; London
Language: eng
Number of pages: 726
ISBN-13: 9780395669280
Subjects: Marketing
Description: Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.
Notes: Includes bibliographical references and indexes.