The Social and Cognitive Impacts of E-Commerce on Modern Organizations
Publisher: IGI Global
Published: March 2004
Language: eng
Format: Paperback
Number of pages: 350
ISBN-13: 9781591402749
Subjects: Business & Management; Internet; Social Aspects - Human-Computer Interaction; E-Commerce - General; Business / Economics / Finance; Computer Books: General; Consumer behavior; Information Management; Electronic Commerce
First sentence: The present research applies operant conditioning theory to the question of what products and services consumers will shop for and buy online.