The ultimate secrets of advertising
By: John Philip Jones
Publisher: Sage Publications
Published: 2002
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 227
Subjects: Advertising
Notes: Includes bibliographical references and index
Table of contents: title: Big ideas and good ideas; title: Passing through the gate; title: Getting it right first time; title: Repetition, competition and the growth (or decline) of brands; title: Keeping the brand in the window; title: The bridge to the long term; title: A first measure of long-term effects; title: The depth of advertising's long-term effects; title: Can doses of advertising produce doses of profit?; title: Frozen effects versus continuous effects