Cognitive dissonance and consumer behavior
Subtitle: a critical review
By: by William H. Cummings and M. Venkatesan.
Contributors: Venkatesan, M.
Series: Working paper series - Iowa Bureau of Business and Economic Research -- no. 74-1
Publisher: College of Business Administration, University of Iowa
Published: 1974
Place of publication: Iowa City
Language: eng
Number of pages: 55
Subjects: Consumers.; Decision making.; Cognitive dissonance.; Consumers -- Attitudes.
Notes: Bibliography: leaves 51-54.