Tupperware, unsealed
Subtitle: the inside story of Brownie Wise, Earl Tupper, and the home party pioneers
By: Bob Kealing.
Publisher: University Press of Florida
Published: 2008
Place of publication: Gainesville
Language: eng
Number of pages: 250
ISBN-13: 9780813032276
Subjects: Wise, Brownie; Tupper, Earl Silas; Tupperware Corporation -- History; Tupperware Home Parties -- History; Home parties (Marketing) -- United States -- History; Plastic container industry -- United States -- History; Plastic tableware -- United States -- History
Notes: Includes bibliographical references and index.
Table of contents: title: The Brownie Wise problem; title: Going it alone; title: The product and the plan; title: Filling in the gaps; title: A turbulent new home; title: The confluence of genius; title: Permanent roots; title: Groundwork for a revolution; title: Success and jubilation; title: Explosive growth; title: A revolt from within; title: New players in place; title: The foundations shaken; title: Hibiscus, the sunshine Cinderella; title: Jubilee nightmare; title: The breaking point; title: Pictures of despair; title: Moving on, selling out; title: Legacies.