Business management of general consumer magazines
By: William Parkman Rankin.
Publisher: Praeger; ABC-CLIO, LLC
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 198
Subjects: Periodicals -- Publishing -- United States -- Management -- Case studies.
Notes: Bibliography: p. 161-172.
Expansion of doctoral dissertation, New York University.
Includes index.