The soul of the corporation
Subtitle: how to manage the identity of your company
By: Hamid Bouchikhi, John R. Kimberly.
Contributors: Kimberly, John R. 1942-
Publisher: Wharton School Pub.
Published: 2008
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 208
ISBN-13: 9780131857261
Subjects: Corporate culture.; Corporate image.; Brand name products -- Management.; Business names -- Management.
Notes: Includes bibliographical references and index.
Table of contents: value: Leadership challenges in the age of identity; value: The I*Dimension; value: The bright side of the I*Dimension; value: The dark side of the I*Dimension; value: Casualties of the I*Dimension; value: To blend or not to blend: identity integration in mergers and acquisitions; value: When should the cord be cut? managing identity in spin-offs; value: Identity in strategic alliances and joint ventures; value: Managing the I*Dimension at organizational and brand levels; value: Masters of the I*Dimension; value: Diagnosing your firm's identity; value: Leading in the age of identity; value: Epilogue.