Marketing Management and Strategy
Subtitle: Marketing Engineering Applications
Edition: Pap/Cdr edition
Publisher: Prentice Hall
Published: August 1998
Language: eng
Format: Paperback
Number of pages: 128
ISBN-13: 9780321046406
Subjects: Sales & marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Advertising & Promotion; Management Science; Marketing - Product Management; Marketing - General