The Social Use Of Media Cultural And Social Scientific Perspectives On Audience Research
Publisher: Intellect (UK)
Published: 2012
Language: eng
Number of pages: 282
ISBN-13: 9781841505121
Description: This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.