Designing successful transorganizational marketing alliances
By: by Ravi S. Achrol, Lisa K. Scheer and Louis W. Stern
Contributors: Scheer, Lisa K; Stern, Louis W., 1935-
Series: Report / Marketing Science Institute -- no. 90-118; Report (Marketing Science Institute) -- no. 90-118
Publisher: Marketing Science Institute
Published: 1990
Place of publication: Cambridge, MA
Language: eng
Number of pages: 33
Subjects: Organizational behavior; Organizational effectiveness; Corporate culture; Organizational change -- Management
Notes: "September 1990."

Bibliography: p. 28-32