Principles of pharmaceutical marketing
By: [by] Mickey C. Smith, with chapters contributed by Max. A. Ferm, Raymond A. Gosselin [and] Joseph D. McEvilla.
Edition: 2d ed.
Publisher: Lea & Febiger
Published: 1975
Place of publication: Philadelphia
Language: eng
Number of pages: 440
Subjects: Pharmaceutical industry -- United States.; Drug industry.; Pharmacy administration.
Notes: Includes bibliographical references.