The Omnipowerful Brand
Subtitle: America's No 1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
Publisher: American Management Association
Published: October 1998
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780814404591
Subjects: Advertising; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Advertising & Promotion; Brand name products; Sales & Selling - General