Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective
Edition: 4th Packag edition
Publisher: Richard D Irwin
Published: July 1999
Language: eng
Format: Hardcover
ISBN-13: 9780075617037
Subjects: Business/Economics
First sentence: During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.