Rejuvenating the mature business
Subtitle: the competitive challenge
By: Charles Baden-Fuller and John Stopford.
Contributors: Stopford, John M. 1939-
Edition: 2nd ed.
Publisher: Routledge
Published: 1996
Place of publication: London
Language: eng
Number of pages: 281
Subjects: Strategic planning.; Strategic planning -- Management.; Business planning.; Management.
Notes: Previous ed., 1992.

Includes bibliographical references and index.