How to Advertise
Subtitle: Third Edition
Edition: 3 Sub edition
Publisher: Thomas Dunne Books
Published: September 12, 2003
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780312318598
Subjects: Advertising; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion
First sentence: Actor Jack Lemmon, a very average-looking guy, was said to inspire himself to rise above the ordinary by repeating a simple phrase just before he went in front of the cameras.