process of timely strategic marketing change
Subtitle: punctuations, influences and anomalies
By: John W. Mullins, Robert W. Ruekert and Orville C. Walker
Contributors: Ruekert, Robert W; Walker, Orville C
Series: Report -- no. 95-107; Report (Marketing Science Institute) -- no. 95-107
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 51
Subjects: Marketing -- Management; Marketing -- Planning
Notes: "Working paper."

"July 1995."

Includes bibliographical references (p. 45-51)