Building a marketing plan for the performing arts
By: Charles B. Weinberg.
Series: Research paper -- no. 365; Research paper (Stanford University. Graduate School of Business) -- no. 365.
Publisher: Graduate School of Business, Stanford University
Published: 1977
Place of publication: [Stanford]
Language: eng
Number of pages: 18
Subjects: Marketing.; Marketing research.; Performing arts.
Notes: "A revised version of a speech given to the 20th Annual conference of the Association of College, University and Community Arts Administrators."

Includes bibliographical references.