Internet Marketing Research
Subtitle: Theory and Practice
Publisher: IGI Global
Published: February 19, 2001
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9781878289971
Subjects: Business & Management; Internet; Sales & marketing; Internet - General; Computer Networks; Marketing; Computers; Business / Economics / Finance; Marketing - Research; Computer Books: Internet General; Marketing - General; Internet marketing; E-Commerce - Internet Marketing; Information Management
First sentence: On-line marketers are fast pushing the boundaries of the field through a combination of creative content, the use of in-depth market knowledge, and the deployment of interactive and analytical technological tools.