How to write advertisements that sell
Subtitle: how to plan every step in your campaign--using sales points, schemes and inducements--how to write and lay out copy--choosing prospect lists and mediums--tests and records that increase returns; how 146 shrewd advertisers plan and place their copy.
Contributors: A.W. Shaw Company.
Publisher: A.W. Shaw company
Published: 1912
Place of publication: Chicago; New York [etc.]
Language: eng
Number of pages: 128
Subjects: Advertising