Scoring Points
Subtitle: How Tesco Continues to Win Customer Loyalty
Edition: 2 edition
Publisher: Kogan Page
Published: February 1, 2007
Language: eng
Format: Hardcover
Number of pages: 294
ISBN-13: 9780749447526
Subjects: Customer services; Market research; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Customer Service; Marketing - General; Business & Economics / Customer Service; Business & Economics/Advertising & Promotion; Business & Economics/Marketing - General; 20th century; Case studies; Customer loyalty programs; History; Tesco (Firm)
First sentence: The 13th of February isn't an anniversary that Tesco's management publicly celebrates, but if they did, you wouldn't blame them.