Consumer-Oriented Business Design
Subtitle: The Case of Airport Management (Contributions to Management Science)
Edition: 1 edition
Publisher: Physica-Verlag Heidelberg
Published: February 23, 2001
Language: eng
Format: Paperback
Number of pages: 263
ISBN-13: 9783790813661
Subjects: Aerospace & air transport industries; Management & management techniques; Transportation; Consumer Behavior; Airport Management; Business / Economics / Finance; Marketing - General; Business/Economics; Management; Consumer Behavior - General; Advertising & Promotion; Aviation - General; Airport Business; Business & Economics / Marketing / General; Business & Economics : Advertising & Promotion; Business & Economics : Marketing - General; Business Design; Business Redesign; Consumer-oriented Business Design; Consumer-oriented Business Redesign; Dienstleistungsqualität; Airports; Consumers' preferences
First sentence: This is a study, which - as its title suggests - basically deals with three interrelated topics: airport business design, market research and consumer behavior.