Facebook marketing for small business
Subtitle: easy strategies to engage your Facebook community
By: by Arnel Leyva with Natalie Law
Contributors: Law, Natalie
Publisher: Tycho Press
Published: 2015
Place of publication: Berkeley, CA
Language: eng
Number of pages: 124
ISBN-13: 9781623156329
Subjects: Internet marketing; Internet advertising; Small business marketing; Online social networks; Marketing sur Internet; Publicité sur Internet; Réseaux sociaux (Internet); Facebook (Electronic resource)
Notes: "Resources [Web sites]": page 121.

Includes index.
Table of contents: title: Facebook : all-in-one digital marketing; title: Power to the consumer; title: Create your marketing plan; title: Identifying your niche; title: Setting up your Facebook business page; title: Building your page; title: Optimizing your Facebook page; title: Optimizing for mobile devices; title: Facebook groups : finding your people; title: Facebook insights for organic traffic; title: Instagram : marketing to the new treehouse; title: Using Twitter to support Facebook; title: Facebook ads : are they right for you?; title: Empowering Facebook ads; title: Facebook audience insights : recognizing your potential partners; title: Allocating ad spend for small budgets; title: Creating your first Facebook ad; title: Facebook insights : recognizing your potential partners; title: Allocating ad spend for small  budgets; title: Creating your first Facebook ad; title: Facebook insights for ad traffic; title: Promotions : give to get; title: Contests and sweepstakes : get in the game; title: The Facebook-app ecosystem; title: 10 mistakes to avoid.