A primer on microeconomics
By: Thomas Beveridge
Edition: 1st ed.
Series: Economics collection; 2013 digital library; Economics collection
Publisher: Business Expert Press
Published: 2013
Place of publication: [New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Language: eng
Number of pages: 226
ISBN-13: 9781606494226; 9781606494219
Subjects: Microeconomics; BUSINESS & ECONOMICS; Industries; General
Description: Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices; regardless of whether these choices occur in our everyday life or in our work environment. The present text represents a common sense approach to basic microeconomics. It is directed toward all students, but particularly those within business school settings including students beginning an advanced business degree course of study. It will deliver clear statements of essential economic principles, supported by easy to understand examples, and uncluttered by extraneous material; the goal being to provide a concise readable primer that covers the substance of microeconomic theory. The text will look at the efficient operation of competitive markets and what may cause those markets to fail; the benefits from trade; profit maximization; the consequences of choice; and the implications of imperfect competition.
Notes: Title from PDF title page (viewed February 20, 2013).

Part of: 2013 digital library.

Includes index.
Table of contents: title: Preface; title: Acknowledgments; title: 1. Scarcity and choice; title: 2. Demand and supply; title: 3. More on markets; title: 4. Elasticity; title: 5. Production, costs, and revenue; title: 6. Perfect competition in the long run; title: 7. Monopoly; title: 8. Between perfect competition and monopoly; title: 9. Market failures and solutions; title: Index.