Mystery Shopping Made Simple
Edition: 1 edition
Publisher: McGraw-Hill
Published: April 23, 2004
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780071440028
Subjects: Business & Management; Mystery shopping; Careers / Job Opportunities; Business & Economics; Business/Economics; Careers - General; Consumer Behavior - Consumer Guides; Business & Economics / Careers; Consumer Behavior - General
First sentence: Mystery shoppers are also known as secret shoppers, service evaluators, consumer researchers, customer service researchers, auditors, scouts, or market research/evaluators.