A bibliography of theory and research techniques in the field of human motivation.
Series: Advertising Research Foundation publication
Published: 1956
Place of publication: [New York
Language: eng
Number of pages: 117
Subjects: Motivation research (Marketing) -- Bibliography.; Motivation (Psychology) -- Bibliography.
Genres: Bibliography.
Notes: "Much of the material that appeared in ARF's introductory bibliography [of motivation research] has been incorporated in this volume."