E-Commerce in Multikanalunternehmen
Subtitle: eine ökonomische Analyse von Hybridstrategien im Business-to-Consumer-Bereich
By: Karin Armbruster Reif.
Series: Informationsmanagement und strategische Unternehmensführung -- Bd. 8
Publisher: Lang
Published: 2005
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 324
ISBN-13: 9783631529041
Subjects: Electronic commerce.
Notes: Originally presented as the author's thesis (doctoral)--Universität Freiburg (Breisgau), 2003.

Includes bibliographical references (p. 281-324).