Marketing
By: Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel
Contributors: Hair, Joseph F.; McDaniel, Carl D.
Edition: 12th ed.
Publisher: South-Western/Cengage Learning
Published: 2013
Place of publication: Mason, OH
Language: eng
ISBN-13: 9781111821647
Subjects: Marketing; Management
Notes: Includes bibliographical references and index.