Monitoring short-run changes in purchasing behaviour
By: by Darius Sabavala and Vikas Tibrewala.
Contributors: Tibrewala, Vikas.
Series: Working papers / INSEAD -- no.91/20/MKT
Publisher: INSEAD
Published: 1991
Place of publication: Fontainbleau
Language: eng
Number of pages: 16
Subjects: Consumption (Economics); Consumer behavior.