Organizational rhetoric
Subtitle: situations and strategies
By: Mary F. Hoffman, Debra J. Ford.
Contributors: Ford, Debra J.
Publisher: SAGE
Published: 2010
Place of publication: Thousand Oaks, Calif
Language: eng
ISBN-13: 9781412956680; 9781412956697
Subjects: Communication in organizations
Notes: Includes bibliographical references and index.
Table of contents: title: Organizations and rhetoric in contemporary culture; title: Identifying rhetorical strategies in organizational rhetoric; title: Rhetorical situations in organizations; title: Critical approaches to organizational rhetoric; title: Evaluating and critiquing organizational rhetoric; title: Identity creation and image maintenance; title: Rhetoric about issues; title: Rhetoric about organizational risk; title: Crisis rhetoric; title: Organizational rhetoric for internal audiences.