Marketing practices and principles
By: Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch.
Contributors: Rath, Patricia Mink.; Husted, Stewart W.; Lynch, Richard L.
Edition: 4th ed.
Publisher: Gregg Division, McGraw-Hill
Published: 1986
Place of publication: New York
Language: eng
Number of pages: 439
Subjects: Marketing.
Notes: Includes bibliographies and index.