inventory of semantic differential scales for studying retail store images
By: by John Pearson Dickson.
Publisher: s.n.]
Published: 1974
Place of publication: [s.l
Language: eng
Number of pages: 152
Subjects: Marketing research; Stores, Retail
Notes: Thesis--University of Oregon.

Bibliography: p. 145-152.

Vita.

Photocopy. Ann Arbor, Mich. : Xerox University Microfilms, 1974.