Advancing small colleges
Subtitle: strategies for success in alumni relations, communications, fund raising, marketing, and enrollment management
By: Wesley K. Willmer, editor
Publisher: CASE Books
Published: 2001
Place of publication: Washington, DC
Language: eng
Number of pages: 275
ISBN-13: 9780899643557
Subjects: Small colleges
Notes: "Based on a comprehensive survey of members of the Council of Independent Colleges"--(Tapa).

Incluye referencias bibliográficas (p. 237-245) y apéndices.
Table of contents: title: Foreword / Allen P. Splete; title: Study overview / Wesley K. Willmer; title: Leading and managing the process / Wesley K. Willmer; title: The trustees' role in advancement: beyond the bottom line / Rebekah Burch Basinger; title: Advancement roles of small-college presidents / Daniel A. Felicetti; title: Raising funds for small colleges and universities / Dana L. Miller; title: Integrated marketing: an evolving paradigm for college communications / Georgia I. Douglass; title: The successful small alumni relations office / Richard E. Bee; title: Effective enrollment management in the new century / Marjorie R. Johnson; title: Survey trends: what they say about advancement today.