The need for consumer orientation in insurance marketing
By: [by] Robert E. Osborn, Jr.
Series: University of Oregon business publications, no. 2
Publisher: College of Business Administration, University of Oregon
Published: 1969
Place of publication: Eugene
Language: eng
Number of pages: 107
Subjects: Insurance -- Public relations.; Insurance agents.
Notes: Bibliography: p. 103-105.
A revision of the author's thesis, University of Oregon.