Emotional Branding
Subtitle: The New Paradigm for Connecting Brands to People
Edition: 1st edition
Publisher: Allworth Press
Published: January 15, 2001
Language: eng
Format: Hardcover
Number of pages: 352
ISBN-13: 9781581150780
Subjects: Marketing - General; Merchandising; Consumers' preferences; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Marketing; Advertising & Promotion; Business & Economics / Marketing / General; Business & Investing; Advertising; Motivation research (Marketing; Brand name products; Branding (Marketing); Consumers; Motivation research (Marketing)
First sentence: have become more valuable than tangible assets. The traditional supply/demand economic models are being completely reevaluated.