Accidental branding
Subtitle: how ordinary people build extraordinary brands
By: David Vinjamuri
Publisher: John Wiley & Sons, Inc.
Published: 2008
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 212
ISBN-13: 9780470165065
Subjects: Case studies; Serendipity; Branding (Marketing); Businesspeople; Biography; Entrepreneurship
Notes: Includes bibliographical references and index.
Table of contents: title: What is an accidental brand; title: The accidental brand-builder in you; title: The storyteller John Peterman (J. Peterman); title: Craig Newmark (craigslist); title: Gary Erickson (Clif Bar); title: Myrian Zaoui and Eric Malka (The Art of Shaving); title: Gert Boyle (Columbia Sportswear); title: Julie Aigner-Clark (Baby Einstein); title: Roxanne Quimby (Burt's Bees); title: Afterword.