Public policy issues in marketing
By: edited by Cynthia J. Frey, Thomas C.Kinnear, Bonnie B. Reece.
Contributors: Frey, Cynthia J.; Kinnear, Thomas C.; Reece, Bonnie B.
Publisher: Division of Research, Graduate School of Business Administration, University of Michigan
Published: 1979
Place of publication: Ann Arbor, Mich
Language: eng
Subjects: Marketing -- Social aspects -- Addresses, essays, lectures.; Consumer protections -- Addresses, essays, lectures.
Notes: Includes bibliographical references.