The Business of Children's Entertainment
Edition: New Ed edition
Publisher: The Guilford Press
Published: March 6, 2002
Language: eng
Format: Paperback
Number of pages: 190
ISBN-13: 9781572307742
Subjects: Children; Media Studies; Performing Arts/Dance; Marketing - Research; Performing Arts; Business / Economics / Finance; Consumer Behavior - General; Language Arts & Disciplines / Communication; Business Aspects
First sentence: In recent years, charges have been leveled at the children's entertainment industry claiming that cartoon characters are nothing more than hucksters for a variety of merchandise to be sold to children.