Contemporary issues in marketing and consumer behaviour
By: Elizabeth Parsons, Pauline Maclaran
Contributors: Maclaran, Pauline
Edition: 1st ed.
Publisher: Elsevier/Butterworth-Heinemann
Published: 2009
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 219
ISBN-13: 9780750687393
Subjects: Marketing; Comportement; Comportement du consommateur; Consommateurs
Notes: Bibliogr.
Table of contents: title: Introduction: Marketing in the contemporary organization / Elizabeth Parsons and Pauline Maclaran; title: A history of marketing thought / Mark Tadajewski; title: Postmodern marketing and beyond / Pauline Maclaran; title: Arts marketing / Krysztof Kubacki and Daragh O'Reilly; title: Building brand cultures / Pauline Maclaran; title: Consumer collectives / Nia Hughes; title: Gender and consumer behaviour / Lydia Martens; title: Ethical debates in marketing / Elizabeth Parsons; title: Sustainable marketing and the green consumer / Caroline Miller; title: Social marketing and consumer citizenship / Effi Raftopoulou; title: New technologies of marketing research / Elizabeth Parsons; title: The global consumer / Emma Surman.