Preparing effective business plans
Subtitle: an entrepreneurial approach
By: Bruce R. Barringer.
Publisher: Pearson Prentice Hall
Published: 2009
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 265
Subjects: Business planning; Entrepreneurship; New business enterprises -- Planning; Small business -- Planning
Notes: Includes indexes.
Table of contents: title: Why plan?; title: Developing and screening business ideas; title: Feasibility analysis; title: Introductory material, executive summary, and description of the business; title: Industry analysis; title: Market analysis; title: Marketing plan; title: Management team and company structure; title: Operations plan and product (or service) design and development plan; title: Financial projections; title: Presenting the plan with confidence.