Unternehmenswerbung =
Subtitle: Corporate advertising : das Was, das Warum, das Wie
By: Alexander Demuth, Thomas F. Garbett, Gert Richter.
Contributors: Garbett, Thomas F.; Richter, Gert.
Edition: 2. Aufl.
Series: Spiegel-Verlagsreihe Fach & Wissen -- 6
Publisher: Spiegel-Verlag Rudolf Augstein
Published: 1986
Place of publication: Hamburg
Language: ger
Notes: Based on the original American edition by Thomas F. Garbett, 'Corporate advertising', New York: McGraw-Hill, 1981.

Translated by Barbara Hillgen.