Profit maximization through customer relationship marketing
Subtitle: measurement, prediction and implementation
By: Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.
Contributors: Aksoy, Lerzan.; Keiningham, Timothy L.; Bejou, David.
Publisher: Best Business Books, an imprint of The Haworth Press
Published: 2007
Place of publication: Binghamton, NY
Language: eng
Number of pages: 135
ISBN-13: 9780789038029; 9780789038036
Subjects: Relationship marketing; Customer relations -- Management
Other titles: Journal of relationship marketing (Binghamton, N.Y.)
Notes: "Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007."

Includes bibliographical references and index.
Table of contents: title: Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou; title: Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham; title: Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura; title: Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern; title: Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu; title: Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou.