Audience ratings
Subtitle: radio, television, and cable
By: Hugh Malcolm Beville, Jr.
Series: Communication; Communication (Hillsdale, N.J.)
Publisher: L. Erlbaum Associates
Published: 1985
Place of publication: Hillsdale, N.J
Language: eng
Number of pages: 362
Subjects: Radio programs -- Rating.; Television programs -- Rating.
Notes: Bibliography: p. 345-350.
Includes index.