Broadcast programming
Subtitle: the current perspective
By: edited by Charles Clift III and Archie Greer.
Contributors: Clift, Charles.; Greer, Archie.
Edition: 7th ed.
Publisher: University Press of America
Published: 1981
Place of publication: Washington, D.C
Language: eng
Number of pages: 255
Subjects: Broadcasting -- United States -- Planning; Television programs -- United States -- Rating; Radio programs -- United States -- Rating
Notes: Includes bibliographical references.