And Now a Few Words From Me 
Subtitle: Advertising's Leading Critic Lays Down the Law, Once and For All
Publisher: McGraw-Hill
Published: January 21, 2003
Language: eng
Number of pages: 256
ISBN-13: 9780071403160
First sentence: So, you know, I was reading Swann' Way, by Marcel Proust... just reading a little Proust one day...and while reading Proust, I happened upon a line that intrigued me.
Description: "Amid his take-no-prisoners citation of ad failures, Garfield also lays out rules for good advertising - commonsense rules too often forgotten between the initial brainstorm and the final "advertrocity." And Now a Few Words from Me is a primer, a volume of case studies, an earnest reflection, and a hilarious exercise in journalistic hell-raising. Advertising may or may not get better as a result of Garfield's book, but it will never be the same."--Jacket.