CIM Coursebook 02/03 International Marketing Strategy (CIM Coursebook)
Edition: Rev Ed edition
Publisher: Butterworth-Heinemann
Published: July 15, 2002
Language: eng
Format: Paperback
Number of pages: 264
ISBN-13: 9780750657099
Subjects: International business; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General
First sentence: We commented earlier that the International Marketing Strategy syllabus focuses upon three key issues: these are illustrated in Figure 1.2.