A taxonomy of magazine readership applied to problems in marketing strategy and media selection
By: by E. A. Pessemier and D. J. Tigert.
Contributors: Tigert, Douglas J., joint author.
Series: Institute for Research in the Behavioral, Economic and Management Sciences. Institute paper no. 195
Publisher: Herman C. Krannert Graduate School of Industrial Administration, Purdue University
Published: 1967
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 44
Subjects: Advertising, Magazine.
Notes: Bibliography: leaves 43-44.