Content is king
Subtitle: news media management in the digital age
By: Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo
Publisher: Bloomsbury Academic, An imprint of Bloomsbury Publishing Inc
Published: 2015
Place of publication: New York; London
Language: eng
Number of pages: 244
ISBN-13: 9781623566623; 9781623565459; 9781623567507; 9781623564506
Copyright date: 2015
Subjects: Online journalism; Press; Reporters and reporting; News Web sites
Description: From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings
Notes: Includes bibliographical references and index.