The radio book
Subtitle: the complete station operations manual
By: edited by B. Eric Rhoads [et al.].
Contributors: Rhoads, B. Eric.
Edition: 1995 ed.
Publisher: Streamline Press
Published: 1995
Place of publication: West Palm Beach, Fla
Language: eng
Subjects: Radio broadcasting -- Handbooks, manuals, etc.; Radio stations -- Management -- Handbooks, manuals, etc.; Radio advertising -- Handbooks, manuals, etc.
Other titles: Complete station operations manual; Radio Ink.; Programming & promotion.; Sales & marketing.; Management & sales management.
Notes: "... provides timely answers to hundreds of today's key questions in specially selected articles from the pages of Radio Ink"--Cover.

Includes index in each volume.
Table of contents: value: v. 1. Management & sales management; value: v. 2. Programming & promotion; value: v. 3. Sales & marketing.