New Product Development
Subtitle: A Practical Workbook for Improving Performance
Edition: Pap/Cdr edition
Publisher: Butterworth-Heinemann
Published: November 2000
Language: eng
Format: Paperback
Number of pages: 141
ISBN-13: 9780750649988
Subjects: Production & quality control management; Research & development management; Sales & marketing management; Production Engineering; Technology; Business / Economics / Finance; Business/Economics; Development - Business Development; Manufacturing; Case studies; New products; Production management
First sentence: A major source of successful competitive advantage for companies in the future will be the consistent and successful development of new and modified products.