The collected works of C. C. Parlin
By: edited by Henry Assael.
Contributors: Assael, Henry.
Series: A Century of marketing
Publisher: Arno Press
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 196
Subjects: Marketing.; Merchandising.; Marketing research.
Notes: Reprint of 5 works, 1914-1918.
Table of contents: title: The merchandising of automobiles.; title: The merchandising of automobile parts and accessories.; title: The merchandising of textiles.; title: The manufacturer, the retailer, and branded merchandise.; title: The farm market.