Pin pai wen hua zhan lue yan jiu
Subtitle: Research on brand culture strntegy
By: Zhu Li zhu.
Edition: Di 1 ban
Series: Jing ji xue, guan li xue bo shi lun zhu
Publisher: Jing ji ke xue chu ban she
Published: 2006
Place of publication: Beijing
Language: chi
Number of pages: 283
ISBN-13: 9787505854673
Subjects: Brand name products
Other titles: Research on brand culture
Notes: Includes bibliographical references (p. 267-282).