Media usage by the VALS types
By: by Robert J. Kimball.
Contributors: Values and Lifestyle Program (SRI International)
Series: Report / VALS ;; no. 37; VALS report ;; no. 37.
Publisher: Values and Lifestyles Program, SRI International
Published: 1982
Place of publication: Menlo Park, CA (333 Ravenswood Ave., Menlo Park 94025)
Language: eng
Number of pages: 39
Subjects: Mass media -- United States -- Audiences.; Advertising media planning -- United States.
Notes: "August 1982."