Consumer decision processes in automobile purchasing
Subtitle: an exploratory study
By: by Terrence V. O'Brien.
Contributors: Marketing Science Institute.
Series: Report -- Marketing Science Institute ; no.76-121
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 91
Subjects: Consumers' preferences.; Motivation research (Marketing)
Notes: "Preliminary research report."