Principles of marketing
By: Theodore N. Beckman, Harold H. Maynard, William R. Davidson.
Contributors: Beckman, Theodore N., 1894-; Davidson, William R.
Edition: 6th ed.
Publisher: Ronald Press Co.
Published: 1957
Place of publication: New York [N.Y.]
Language: eng
Number of pages: 798
Subjects: Marketing
Notes: Bibliography: p. 763-772.
Includes indexes.