Principles of marketing
By: Philip Kotler, Gary Armstrong.
Contributors: Armstrong, Gary.; Franke, George.
Edition: 4th ed., annotated instructor's ed. / George Franke.
Series: The Prentice-Hall series in marketing
Publisher: Prentice Hall
Published: 1989
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 661
Subjects: Marketing.
Notes: Includes bibliographies and indexes.