Advertising theory & practice
By: C.H. Sandage, Vernon Fryburger, Kim Rotzoll.
Contributors: Fryburger, Vernon Ray, 1918-; Rotzoll, Kim B.
Edition: 12th ed.
Publisher: Longman
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 483
Subjects: Advertising.
Other titles: Advertising theory and practice.
Notes: Includes bibliographical references and index.