La moda del marketing
Subtitle: caminos para un crecimiento empresarial
By: Theodore Levitt ; [traducido por Manuel Balcells Riba]
Edition: 1. ed.
Series: Best sellers
Publisher: Grijalbo
Published: 1975
Place of publication: Barcelona
Language: spa
Translated from: eng
Number of pages: 455
ISBN-13: 9788425303692
Subjects: Marketing; Negocios; Mercado
Work titles: Marketing mode
Notes: Translation of The marketing mode.

Includes bibliographical references.

Book jacket present.