Will & Vision
Subtitle: How Latecomers Grow to Dominate Markets
Edition: 1 edition
Publisher: McGraw-Hill
Published: September 6, 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780071375498
Subjects: Business strategy; Management & management techniques; Leadership; Business / Economics / Finance; Business & Economics; United States; Business/Economics; Marketing - Research; Marketing; Entrepreneurship; Marketing - General; Business & Economics / E-Commerce / General; Brand name products
First sentence: Gillette. Coke. Tide. These brands not only dominate their respective categories but have done so for several decades.