Spark
Subtitle: be more innovative through co-creation
By: John Winsor.
Publisher: Dearborn Trade Pub.
Published: 2005
Place of publication: Chicago
Language: eng
Number of pages: 272
Subjects: Relationship marketing; Customer relations; Product management
Notes: Includes index.
Table of contents: title: How to use this book; title: The story behind spark; title: You and your team; title: Johnnie Moore / Be more human; title: Rob Deflorio / Communicate faster; title: Matt Jacobson / Trust your intuition; title: Jeff Garwood / Break out of your routine; title: The company; title: Mark Parker / Create an innovative environment; title: Henry Beer / Space matters; title: Scott Bowers / Intro; title: Marsha Skidmore / Maximize creative resources; title: The customer; title: Rob Bon Durant / Have fun; title: Adam Devito / Constantly experiment; title: Michael Jager / Be customer inspired, not reliant; title: Michael Perman / Immerse yourself; title: The culture; title: Barney Feinblum / Develop new relationships; title: Pat Keane / Let the culture create itself; title: Jake Mckee / Build a community; title: Christine Halvorson / Develop new connections\; title: Epilogue: in the end...a new beginning.