Explorations of marketing in society
By: Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors].
Contributors: Gundlach, Gregory T.; Block, Lauren G.; Wilkie, William L.
Publisher: Texere
Published: 2007
Place of publication: Mason, Ohio
Language: eng
ISBN-13: 9780324304305
Subjects: Marketing -- Social aspects; Consumer behavior; Social marketing; Marketing -- Moral and ethical aspects; Public interest
Notes: Assembles  academic contributions that have already been published in journals, coupled with invited commentaries.

Includes bibliographical references and index.