Neuromarketing
Subtitle: le nerf de la vente
By: [Patrick Renvoisé, Christophe Morin ; traduction d'Alain Baritault]
Contributors: Morin, Christophe
Edition: 1re éd.
Publisher: De Boeck
Published: 2005
Place of publication: Bruxelles
Language: fre
Number of pages: 177
ISBN-13: 9782804147334
Subjects: Neuromarketing; Marketing; Psychological aspects; Consumers' preferences; Neuropsychology
Other titles: Neuro marketing
Work titles: Selling to the old brain
Notes: One folded col. poster (46 x 84 cm.) inserted in pocket.

Includes bibliographical references (p. [173]-174).

Translation of: Selling to the old brain. 2003.