MKTG 101
Subtitle: introduction to marketing
Contributors: Wharton School
Publisher: McGraw Hill Learning Solutions
Published: 2012
Place of publication: Boston
Language: eng
Number of pages: 640
ISBN-13: 9780077626365
Subjects: Marketing
Other titles: Marketing 101
Notes: Textbook compiled for Marketing 101, offered through the University of Pennsylvania's Wharton School; based on Essentials of marketing, 13th ed. by William D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy.