How to kill a unicorn
Subtitle: how the world's hottest innovation factory builds bold ideas that make it to market
By: Mark Payne
Edition: First edition.
Publisher: Crown Business
Published: 2014
Language: eng
Number of pages: 289
ISBN-13: 9780804138734
Subjects: Creative ability in business; Marketing; Management; New products
Description: The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
Notes: Includes index.