Contemporary strategy analysis
By: Robert M. Grant.
Edition: 7th ed.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, NJ
Language: eng
Number of pages: 516
ISBN-13: 9780470747100
Subjects: Strategic planning
Description: Grounded in the latest research and illustrated with lively current case examples, this text introduces MBA and advanced-level undergraduates to the fundamental concepts and principles of strategy.
Notes: Includes bibliographical references and index.
Table of contents: title: The concept of strategy; title: Goals, values, and performance; title: Industry analysis : the fundamentals; title: Further topics in industry and competitive analysis; title: Analyzing resources and capabilities; title: Developing resources and capabilities; title: Organization structure and management systems : the fundamentals of strategy implementation; title: The nature and sources of competitive advantage; title: Cost advantage; title: Differentiation advantage; title: Industry evolution and strategic change; title: Technology-based industries and the management of innovation; title: Competitive advantage in mature industries; title: Vertical integration and the scope of the firm; title: Global strategies and the multinational corporation; title: Diversification strategy; title: Implementing corporate strategy : managing the multibusiness corporation; title: Current trends in strategic management.