Search analytics for your site
Subtitle: conversations with your customers
By: Louis Rosenfeld
Publisher: Rosenfeld Media
Published: 2011
Place of publication: Brooklyn, N.Y
Language: eng
Number of pages: 199
ISBN-13: 9781933820200
Subjects: Statistics; Web usage mining; Data processing; Internet searching; Internet users; Web site development
Description: "When users search your site, they're telling you in their own words what they want from your organization. In 'Search analytics for your site, ' Lou Rosenfeld shows you how to harvest and analyze search query data to improve your site's search performance, content, navigation, metadata, effectiveness, and overall user experience"--P. [4] of cover.
Notes: Includes bibliographical references and index.
Table of contents: title: How site search analytics can save your butt; title: Site search analytics in a nutshell; title: Pattern analysis; title: Failure analysis; title: Session analysis; title: Audience analysis; title: Goal-based analysis; title: Practical tips for improving search; title: Practial tips for improving site navigation and metadata; title: Practical tips for improving content; title: Bridging web analytics and user experience.