New products, new markets.
By: Edited by Blair Little.
Contributors: Little, Blair, ed.; University of Western Ontario. School of Business Administration.
Publisher: Research and Publications Division, School of Business Administration, University of Western Ontario
Published: 1973
Place of publication: London [Ont.]
Language: eng
Number of pages: 88
Subjects: New products -- Congresses; Marketing -- Congresses
Notes: Conference held Sept. 11-12, 1972; sponsored by the School of Business Administration, University of Western Ontario.