Consumer behavior
By: [by] Thomas S. Robertson.
Publisher: Scott, Foresman
Published: 1970
Place of publication: [Glenview, Ill.]
Language: eng
Number of pages: 169
Subjects: Consumer behavior.; Motivation research (Marketing)
Notes: Bibliography: p. 147-161.
"The material in this book was prepared initially as a part of a ... textbook, Managerial analysis in marketing, by Frederick D. Sturdivant et al."