Strategic initiatives
Subtitle: changing the firm's DNA
By: Michael A. Roberto, Lynne C. Levesque
Contributors: Levesque, Lynne C., 1944-; Harvard Business School. Division of Research
Series: Working paper / Division of Research, Harvard Business School -- 04-058; Working paper (Harvard Business School. Division of Research) -- 04-058
Publisher: Division of Research, Harvard Business School
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 22
Description: The research attempts to understand how managers can design and implement corporate initiatives in a way that produces lasting change in the architecture and fabric of the organization.
Notes: Includes bibliographical references.