A multi-dimensional approach to media choice
By: by John A.A. Sillince and Jo Padmore.
Contributors: Padmore, Jo.; Sheffield University Management School.
Series: Discussion paper series, economics / Sheffield University, School of Management -- no.96.15; Discussion paper series, economics(Sheffield University Management School) -- no.96.15.
Publisher: Sheffield University,School of Management
Published: 1995
Place of publication: Sheffield
Language: eng