International Marketing
Subtitle: Strategy, Planning, Market Entry & Implementation
Edition: 2nd edition
Publisher: Kogan Page Business Books
Published: December 1998
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780749422721
Subjects: International business; Sales & marketing management; Business Decision Making; International Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; International - Marketing; Export marketing