Market research made easy
By: Don Doman, Dell Dennison, Margaret Doman
Contributors: Dennison, Dell, 1948-; Doman, Margaret
Edition: 2nd ed.
Series: Sales & marketing series; Sales & marketing series
Publisher: Self-Counsel Press
Published: 2002
Place of publication: Bellingham, WA; North Vancouver, BC
Language: eng
Format: [electronic resource] /
Number of pages: 148
ISBN-13: 9781423709749
Subjects: Marketing; Recherche; Marketing research
Notes: Previously published as: Look before you leap : market research made easy.

Includes bibliographical references (p. 141-146).

Description based on print version record.
Table of contents: title: Why research your market?; title: Laying the groundwork; title: Setting your research direction; title: Secondary data: what's available; title: Finding the secondary data you need; title: Primary data: you're already surrounded by it; title: Internet market research; title: Primary data: your survey methods; title: Writing a questionnaire; title: Analyzing and interpreting your data; title: When you need to hire a professional; title: Everybody ought to have a plan; title: The beginning; title: Accessing market research data; title: Appendixes; title: Tables; title: Worksheets; title: Samples.