Macmillan dictionary of marketing & advertising
By: edited by Michael J. Baker ; major contributors, Michael J. Baker ... [et al.], other contributors, George Aulonitis ... [et al.].
Publisher: Nichols Pub. Co.
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 217
Subjects: Marketing -- Dictionaries; Advertising -- Dictionaries