Australian marketing research
By: Thomas C. Kinnear [and others]
Publisher: McGraw-Hill
Published: 1993
Place of publication: Sydney
Language: eng
Number of pages: 653
ISBN-13: 9780074529652
Subjects: Marketing; Management; Marketing research
Notes: "We have taken the ... text by Thomas C. Kinnear and James R. Taylor, Marketing research: an applied approach [4th ed.] ... and endeavoured to "Australianise' its presentation"--Pref. p. xiii.

Includes bibliographical references and index.