An integrative theory of patronage preference and behavior
By: Jagdish N. Sheth
Series: BEBR faculty working paper -- no. 808; BEBR faculty working paper -- no. 808.
Publisher: College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois, Urbana-Champaign
Published: 1981
Place of publication: [Urbana]
Language: eng
Number of pages: 28
Subjects: Consumers' preferences; Consumers
Notes: Bibliography: p. [29]-[30]