Killing us softly 4
Subtitle: advertising's image of women
By: a Media Education Foundation production ; directed by Sut Jhally
Contributors: Kilbourne, Jean; Media Education Foundation
Series: COM 100 (NU course); ENG 101 (NU course); GLS 410  (NU course); HIS 300 (NU course); ILR 260 (NU course); MKT 200  (NU course); MKT 302A  (NU course); MKT 440A  (NU course); MKT 420  (NU course); MKT 443 (NU course); MKT 620  (NU course); MKT 635  (NU course); PSY 432 (NU course); PSY 437 (NU course); SOC 100 (NU course); SOC 260 (NU course); SOC 344  (NU course); SOC 604  (NU course); SOC 350 (NU course); SOC 445 (NU course)
Publisher: Media Education Foundation
Published: 2010
Place of publication: Northampton, MA
Language: eng
Format: [videorecording] :
Number of pages: 45
ISBN-13: 9781932869446
Subjects: Women in advertising; Sex in advertising; Body image in women; Sex role; Sexism; Advertising; Psychological aspects
Other titles: Killing us softly four; Advertising's image of women
Description: "In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.
Notes: Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).

"Attention: this program contains nudity and sexual themes."

Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.

Featuring Jean Kilbourne.

Filmed at the University of Massachusetts, Amherst, MA.

DVD; NTSC; all regions; Dolby Digital stereo.; aspect ratio 16:9.

In English, with optional English or Spanish subtitles.
Table of contents: title: Introduction; title: Ads everywhere; title: A constructed beauty; title: Objectification; title: Judged by looks alone; title: Thinness; title: Dieting; title: Eating & morality; title: Global impact; title: Infantilization & powerlessness; title: Advertising & sex; title: Experienced virgins; title: Consumerism & sexualizing products; title: Masculinity; title: Violence; title: What to do?