New product development
Subtitle: managing and forecasting for strategic success
By: Robert J. Thomas.
Series: The Portable MBA series
Publisher: J. Wiley
Published: 1993
Place of publication: New York
Language: eng
Number of pages: 352
Subjects: New products -- Management.; New products -- Marketing -- Forecasting.
Description: Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.
Notes: Includes bibliographical references (p. 319-338) and indexes.