Groupon's biggest deal ever
Subtitle: the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker
By: Frank Sennett
Edition: 1st ed.
Publisher: St. Martin's Press
Published: 2012
Place of publication: New York
Language: eng
Format: Hardcover
Number of pages: 310
ISBN-13: 9781250000842; 9781250017413; 9781250014948
Subjects: Internet marketing; Groupon (Firm); Internet advertising; Coupons (Retail trade)
Description: The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.