The Great writings in marketing
Subtitle: selected readings together with the authors' own retrospective commentaries
By: [compiled by] Howard A. Thompson.
Contributors: Thompson, Howard Arthur, 1931-
Edition: 2d ed.
Series: The PennWell marketing and management series
Publisher: PennWell Pub. Co.
Published: 1981
Place of publication: Tulsa, Okla
Language: eng
Number of pages: 682
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.