Shakespeare, Einstein, and the bottom line
Subtitle: the marketing of higher education
By: David L. Kirp
Publisher: Harvard University Press
Published: 2003
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 328
ISBN-13: 9780674011465
Subjects: Universités; Enseignement supérieur; Higher Education; Universiteiten; Public relations; Marketing; Hochschule; Relations publiques; Öffentlichkeitsarbeit; Forschungstransfer; Enseignement universitaire; Université; Universities and colleges
Notes: Includes bibliographical references (p. 265-314) and index.
Table of contents: title: Introduction : the new U; title: This little student went to market; title: Nietzsche's niche : the University of Chicago; title: Benjamin Rush's "brat" : Dickinson College; title: Star wars : New York University; title: The dead hand of precedent : New York Law School; title: Kafka was an optimist : the University of Southern California and the University of Michigan; title: Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia; title: Rebel alliance : classics departments in the Associated Colleges of the South; title: The market in ideas : Columbia University and the Massachusetts Institute of Technology; title: The British are coming, and going : Open University; title: A good deal of collaboration : the University of California, Berkeley; title: The information technology gold rush : IT certification courses in Silicon Valley; title: They're all business : DeVry University; title: Conclusion : the corporation of learning.