Advertising to children on TV
Subtitle: content, impact, and regulation
By: Barrie Gunter, Caroline Oates, and Mark Blades.
Contributors: Oates, Caroline.; Blades, Mark.
Publisher: Lawrence Erlbaum
Published: 2005
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 209
Subjects: Television advertising and children; Advertising and children
Notes: Includes bibliographical references (p. 171-195) and indexes.
Table of contents: title: The issues about television advertising to children --; title: The nature of advertising to children --; title: Children's early understanding of television advertisements --; title: Advanced understanding of advertising --; title: Theoretical approaches to studying children's understanding of advertisements --; title: Advertising impact : knowledge, attitudes, and values --; title: Advertising influence : choice and consumption --; title: The incidental influence of advertising --; title: Advertising regulation and research --; title: Concluding comments.