Educational and training opportunities as incentives for military service
By: by James K. Arima
Contributors: Naval Postgraduate School (U.S.)
Publisher: Naval Postgraduate School
Published: 1978
Place of publication: Monterey, Calif
Language: eng
Number of pages: 30
Subjects: United States; Soldiers; United States. Navy; Recruiting, enlistment; Education, Non-military
Description: The incentive value of the Navy Campus for Achievement (NCFA) for recruiting was evaluated using unobtrusive measures. Recruiter demand for a recruiting aid (brochure) solely featuring NCFA was compared against the demand for the most popular enlisted and officer aids. A Time magazine and TV Guide ad featuring NCFA was compared against other ads in Time and TV Guide over a 3-year period by the rate of return of coupons accompanying the ads. The material featuring NCFA compared as well or better (magazine ads) than the other material featuring general themes. The importance of educational and training opportunities, the seasonality and limitations of advertising in recruiting, and the methodology used in the evaluation are discussed and recommendations are made. (Author)
Notes: Title from cover.

"February 1978"--Cover.

"NPS-54-78-3"--Cover.

Author(s) subject terms: Navy campus for achievement, unobtrusive measures, program evaluation, recruiting, advertising, incentives, education, training.

Includes bibliographical references (p. 28)

"Approved for public release; distribution unlimited"--Cover.

Technical report; 1978.