An AMA Management Report Developing a product strategy
Subtitle: planning, production, promotion
By: contributers : John F. Bahm, jr. ... [et al.] ; with an introduction by Philip Marvin ; edited by Elizabeth Marting. --
Series: AMA management report ; no.39
Publisher: American Management Association, 1515 Broadway, Times Square, New York 36, NY
Published: 1959
Place of publication: New York
Language: eng
Number of pages: 352
Subjects: New products
Notes: 6