Revealing the corporation
Subtitle: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology
By: selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
Contributors: Balmer, John M. T.; Greyser, Stephen A.
Publisher: Routledge
Published: 2003
Place of publication: London; New York
Language: eng
Number of pages: 365
Subjects: Corporations; Corporate image; Business names
Notes: Includes bibliographical references and index.