Marketing scales handbook
Subtitle: a compilation of multi-item measures
By: Gordon C. Bruner II, Paul J. Hensel.
Contributors: Hensel, Paul J.; James, Karen E.
Publisher: American Marketing Association
Published: 1992
Place of publication: Chicago, Ill., USA
Language: eng
Number of pages: 201
Subjects: Marketing research -- Statistical methods -- Handbooks, manuals, etc.; Scaling (Social sciences) -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
First sentence: The U.S. Government can be depended on to provide good services
Notes: Includes bibliographical references and indexes.
Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel.
Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.