Use of market research in public transit
By: prepared by Jeffrey Retzlaff, Kevin Soucie, and Edward Beimborm (Center for Urban Transportation Studies, University of Wisconsin-Milwaukee) ; prepared for University Research and Training Program, Urban Mass Transportation Administration
Contributors: Soucie, Kevin; Beimborn, Edward; United States. Urban Mass Transportation Administration. University Research and Training Program; Technology Sharing Program (U.S.); University of Wisconsin--Milwaukee. Center for Urban Transportation Studies
Series: DOT-I-85-45
Publisher: U.S. Dept. of Transportation; Distributed in cooperation with Technology Sharing Program, Office of the Secretary of Transportation
Published: 1985
Place of publication: [Washington, D.C.]
Language: eng
Number of pages: 141
Subjects: Local transit; Marketing; Public opinion; Marketing research
Notes: Final report; May 1985.

Bibliography: p. 137.