CaseBase
Subtitle: case studies in global business
By: Andrew Ashwin, general editor
Publisher: Gale
Published: 2012
Place of publication: Detroit
Language: eng
Number of pages: 197
ISBN-13: 9781414490489; 9781410337481; 9781414490472
Subjects: International business enterprises; Case studies; International trade; BUSINESS & ECONOMICS; Industries; General
Description: Covers business case studies focused on issues in emerging markets and emerging industries across the globe.
Notes: "ISSN 2160-326X."

Includes bibliographical references and index.
Table of contents: title: Afghanistan : comparative advantage and the opium trade --; title: Conflict in a sino-foreign joint venture : Chinese perspective --; title: Conflict in a sino-foreign joint venture : western perspective --; title: Does having a natural resource endowment equate with economic growth? The problems facing Nigeria in maintaining a stable electricity supply --; title: Fast retailing's creating shared value (CSV) initiatives --; title: Global executive gender inequality --; title: Growing pains at Netflix : the Qwikster issue of 2011 --; title: How Kraft changed the Oreo and its global marketing strategy for success in China --; title: Johnson & Johnson and crisis management : comparison of two leaders in two crises --; title: Market behaviour during the holy month of Ramadan --; title: The marketing process and urban development in Cairo : identifying and meeting diverse consumer needs --; title: MGM Marmi : challenging tradition with entrepreneurial leadership and business communication --; title: New forms of social enterprise in France : a factory for change --; title: Offshore agricultural production and Saudi Arabia : a pragmatic response to resource endowment or an ethical own goal? --; title: Opening up the economy to foreign investment : new moves in Syria --; title: Parmigiano-Reggiano : global recognition of geographical indications --; title: Photo finished : Eastman Kodak and the digital revolutions --; title: Reaching global markets : marketing considerations in selling fashion clothing in new markets --; title: Retailing in Saudi Arabia and the role of market research --; title: Rossignol : remade in France --; title: Royal Jordanian Airlines : the effect of monopoly power on the competitive behaviour of a business in the airline industry --; title: Sino-forest : a sustainable business?