Advertising
Subtitle: principles and practice
By: William Wells, John Burnett, Sandra Moriarty.
Contributors: Burnett, John, 1944-; Moriarty, Sandra E.
Edition: 3rd ed.
Publisher: Prentice Hall
Published: 1995
Place of publication: Englewood Cliffs, NJ
Language: eng
Number of pages: 815
Subjects: Advertising.
Notes: Previous ed.: 1992.

Includes bibliographical references and index.