The semiotics of Che Guevara
Subtitle: affective gateways
By: Maria-Carolina Cambre
Series: Bloomsbury advances in semiotics
Publisher: Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc
Published: 2014
Place of publication: London
Language: eng
Number of pages: 224
ISBN-13: 9781472505231; 9781472505293; 9781472512222
Subjects: Portraits; Guerrillas; Influence; Political aspects; Social aspects; Photographs; Visual communication; Semiotics; LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics; RELIGION / General
Description: "Alberto Korda's famous photograph of Che Guevara titled the 'Guerrillero Heroico' has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba. This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected global political contexts. Analytically, the book develops a comparative analysis of how images become attached to a range of meanings that are absolutely inseparable from their contexts of use. Addressing the need for a fluid and responsive approach to the study of visual meaning-making, this book relies on multiple methodologies such as semiotics, research-creation, multimodal discourse analysis, ethnography and phenomenology and shows how each method has something to offer toward the understanding of the social and cultural work of images in our globally oriented cultures"--
Notes: Includes bibliographical references (pages 207-220)and index.
Table of contents: title: 1. Introduction; title: 2. Stealing the image?; title: 3. Virtual Resurrections : Che Guevara's image as place of hope; title: 4. Revolution within : youth and the face of Che Guevara in Venezuela; title: 5. Beyond semiotics : the agency of Che Guevara's image in East Timor; title: 6. Alchemy : indigenous & artistic methods for understanding the work of Che's image; title: 7. About face; title: 8. The unfinished business of the Guerrillero Heroico : queering Che.