European advances in consumer research
By: [edited by] Gary J. Bamossy, W. Fred van Raaij. Vol.1.
Contributors: Bamossy, Gary J.; Raaij, W. Fred van.; Association for Consumer Research.; European SummerConference of the Association for Consumer Research (1992 : Amsterdam, The Netherlands)
Publisher: Association for Consumer Research
Published: 1993
Place of publication: Provo
Language: eng
Notes: Papers presented at the 1992 European Summer Conference of the Association for Consumer Research.