The vanishing newspaper
Subtitle: saving journalism in the information age
By: Philip Meyer.
Publisher: University of Missouri Press
Published: 2004
Place of publication: Columbia
Language: eng
Number of pages: 269
Subjects: Journalism -- United States; Journalism -- Economic aspects -- United States; Newspapers
Description: In The Vanishing Newspaper, Philip Meyer offers the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. This "influence model," as it is termed by Meyer, is based on the premise that a newspaper's main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. Meyer's model explores how the former enhances the value of the latter.
Notes: Includes bibliographical references and index.