Advertising budgeting and geographic allocation
By: [by] Glen L. Urban.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- 441-70; Working paper (Sloan School of Management) -- 441-70.
Publisher: M.I.T.]
Published: 1970
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Advertising; Marketing -- Costs