El culto a las marcas/ The Culting of Brands
Subtitle: Cuando Los Clientes Se Convierten En Creyentes/ When Customers Become True Believers
Edition: Tra edition
Publisher: Robin Book
Published: January 2005
Language: spa
Format: Paperback
Number of pages: 252
ISBN-13: 9788479277987
Subjects: Advertising; Marketing Management; Business & Economics; Business / Economics / Finance; Spanish: Adult Nonfiction; Marketing - General; Advertising & Promotion; Management - General