Understanding the marketplace
By: [by] Hillis K. Idleman [and] Max O McKitrick.
Contributors: McKitrick, Max O., 1917- joint author.
Series: The Contemporary consumer series
Publisher: Gregg and Community College Division/McGraw-Hill
Published: 1975
Place of publication: New York
Language: eng
Number of pages: 74
Subjects: Supply and demand.; Consumption (Economics); Advertising.; Advertising -- Psychological aspects.; Consumers.
Description: Describes the contemporary marketplace, the persuasive role of advertising, and current issues facing the consumer.
Notes: Includes bibliographical references.