Strategic enrollment planning
Subtitle: a dynamic collaboration : how higher education leaders can align mission, vision, and values with shifting market needs and expectations
By: edited by Lewis W. Sanborne
Edition: Second edition
Publisher: Ruffalo Noel-Levitz
Published: 2016
Place of publication: Coralville, Iowa
Language: eng
Number of pages: 230
ISBN-13: 9780985428112
Subjects: Strategic planning; College attendance; Universities and colleges; Planning
Notes: Includes bibliographical references (pages 215-221).
Table of contents: title: The future of higher education and the strategic enrollment planning imperative  -- Kevin Crockett; title: Building a culture of strategic enrollment planning  -- Jim Hundrieser; title: The planning process  -- James Mager; title: KPIs, data collection, and the situation analysis  -- Gary Fretwell and Robert Van Cleef; title: Integrating academic and co-curricular programs  -- Evelyn (Bonnie) Lynch and James Mager; title: Strategy identification  -- Brian Ralph; title: Establishing enrollment goals and identifying return on investments  -- Marilyn Crone; title: Dashboards, plan evaluation, modification, and continuation  -- Jim Hundrieser and Joyce Kinkead; title: Market positioning  -- Ruth Sims; title: Financial aid, pricing, and positioning  -- Wes Butterfield and Scott Bodfish; title: Recruitment strategies  -- Sarah Coen; title: Art and science of student success relationship management  -- Tim Culver; title: Attracting and retaining adult, online, and graduate students -- Sue Dietrich, Sheila Mahan, and William Husson.