The school and community relations
By: Edward H. Moore, Don Bagin, Donald R. Gallagher
Contributors: Bagin, Don, 1938-; Gallagher, Donald R., 1929-; Bagin, Don, 1938-
Edition: 10th ed.
Series: The Allyn & Bacon educational leadership series
Publisher: Pearson
Published: 2012
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 308
ISBN-13: 9780137072514
Subjects: Community and school; Schools; Public relations; Communication in education
Notes: Bagin's name appears first in 9th ed.

Includes bibliographical references and index.
Table of contents: title: The importance of public relations; title: Public character of the school; title: Understanding the community; title: Policies, goals, and strategies; title: Administering the program; title: The communication process; title: Communicating with internal publics; title: Communicating with external publics; title: Crisis communication; title: Communication about school services and special events; title: Working with the press; title: Radio, television, exhibits, and presentations; title: Preparing online communications; title: Preparing published materials; title: Conducting special issue campaigns; title: Communicating school finance issues; title: Assessment and accountability.