The Industry in transition
Subtitle: major trends and key research initiatives
By: ARF First Annual Fall Conference, Hyatt Regency, Chicago, November 3-4, 1986.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1986
Place of publication: New York, NY
Language: eng
Number of pages: 217
Subjects: Advertising -- Research.; Marketing research -- United States -- Congresses.
Notes: Includes bibliographical references.
At head of title: Transcript proceedings.