Public Relations für wissenschaftliche Hochschulen
Subtitle: systemtheoretische Grundlegung und exemplarische Modellierung im Wettbewerbsumfeld
By: Henning Escher
Series: Profession -- Folge 34; Profession (Munich, Germany) -- 34
Publisher: Hampp
Published: 2001
Place of publication: München
Language: ger
Number of pages: 274
Subjects: Universities and colleges; Public relations; Marketing; Business planning
Notes: Originally presented as author's thesis (doctoral)--Universität Hamburg, 2001.

Includes bibliographical references (p. 265-274).