Routledge handbook of political marketing
By: edited by Jennifer Lees-Marshment
Publisher: Routledge
Published: 2012
Place of publication: New York
Language: eng
Number of pages: 388
ISBN-13: 9780415579933; 9780203349908
Subjects: Government publicity; Political campaigns; Campaign management; Public relations and politics; Communication in politics
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment; title: Section A. Understanding the market, gathering ideas and debate; title: Section B. Product development, branding and strategy; title: Section C. Internal marketing; title: Section D. communicating and connecting with the public; title: Section E. Government marketing: delivery, policy and leadership; title: Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment.