The quantitative approach to marketing
Subtitle: a selected bibliography (1966-1971)
By: by R. W. Fisher and M. Hirst.
Contributors: Hirst, M., joint author.
Publisher: University of Warwick, Centre of Industrial Economic and Business Research
Published: 1972
Place of publication: Coventry
Language: eng
Number of pages: 78
Subjects: Marketing -- Bibliography.; Marketing -- Mathematical models -- Bibliography.
Notes: "15"
Includes index.