Selling sickness
Subtitle: how drug companies are turning us all into patients
By: Ray Moynihan & Alan Cassels
Contributors: Cassels, Alan, 1963-
Publisher: Allen & Unwin
Published: 2005
Place of publication: Crows Nest, N.S.W
Language: eng
Format: [electronic resource] :
Number of pages: 254
ISBN-13: 9781741154894
Subjects: Industries; Drugs; Marketing; Public health; Pharmaceutical industry; Advertising; Pharmaceutical & Biotechnology; BUSINESS & ECONOMICS
Description: A controversial and provocative look at the way pharmaceutical companies are creating and marketing illness.
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: Title page; Contents; Prologue Selling Sickness; Chapter 1 Selling to everyone: High cholesterol; Chapter 2 Doughnuts for the doctors: Depression; Chapter 3 Working with celebrities: Menopause; Chapter 4 Partnering with patients: Attention deficit disorder; Chapter 5 Making risks into medical conditions: High blood pressure; Chapter 6 Advertising disease: Pre-menstrual dysphoric disorder; Chapter 7 Sharing public perceptions: Social anxiety disorder; Chapter 8 Testing the markets: Osteoporosis; Chapter 9 Taming the watchdogs: Irritable bowel syndrome.