The Ten Demandments
Subtitle: Rules to Live By in the Age of the Demanding Customer
Publisher: McGraw-Hill
Published: August 14, 2003
Language: eng
Number of pages: 270
ISBN-13: 9780071427357
First sentence: "ONCE UPON A TIME there was a land where sales clerk knew their customers by name, where people shopped at the same local stores for decades, and where parents were amused when their tots hummed commercial jingles from Saturday morning TV."