Only by public consent
Subtitle: American corporations search for favorable opinion
By: by L. L. L. Golden
Edition: 1st ed.
Publisher: Hawthorn Books
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 386
Subjects: Public relations; Case studies; Corporations
Description: Stresses the need of all great corporations to act in the public interest and shows how four major businesses make use of public relations to keep informed of the changing popular will. Analyzes these major businesses: American Telephone and Telegraph (A.T.& T.), Standard Oil of New Jersey, General Motors, and Du Pont.