Book on advertising
Subtitle: how to advertise a product--the principles of practical publicity for manufacturer and merchant--the tools and methods--mediums and means of the advertiser--how to plan an advertising campaign--how to write copy--how to select mediums--how to keep track of returns--how to judge results
By: by Truman A. De Weese
Series: The Business man's library -- v. 7; Business man's library -- v. 7
Publisher: The Systems Company
Published: 1911
Place of publication: Chicago; New York [etc.]
Language: eng
Number of pages: 165
Subjects: Advertising
Notes: Published in 1906 under title "The principles of practical publicity".

Microfilm. New York, N.Y. : Columbia University Libraries, 1997. 1 microfilm reel ; 35 mm.