Data-driven marketing
Subtitle: the 15 metrics everyone in marketing should know
By: Mark Jeffery.
Publisher: Wiley; John Wiley
Published: 2010
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 298
ISBN-13: 9780470504543
Subjects: Marketing research; Marketing -- Mathematical models; Marketing -- Case studies
Genres: Case studies