The innovator's manifesto
Subtitle: deliberate disruption for transformational growth
By: Michael E. Raynor
Edition: 1st ed.
Publisher: Crown Business
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 244
ISBN-13: 9780385531665
Subjects: Creative ability in business; Disruptive technologies; Success in business
Description: Argues that disruption theory, the belief that great breakthroughs are the fringe technologies that redefine their categories, is the only method for accurately predicting a company or product's success.
Notes: Includes index.
Table of contents: title: Prologue: explanation vs. prediction; title: A problem of prediction; title: The 5 percentage point solution; title: How; title: If; title: When and how long; title: Deliberately disruptive; title: Investing for innovation; title: Organized innovation; title: Epilogue: creative creation; title: Appendix a: the limitations of the experimental design; title: Appendix b: image illusions; title: Appendix c: experimental method and statistical analysis; title: Appendix d: divisional revenues generated by disruption at j&j.