Theories of mass communication
By: Melvin L. De Fleur, Sandra Ball-Rokeach.
Contributors: Ball-Rokeach, Sandra.
Edition: 3d ed.
Publisher: Longman
Published: 1977
Place of publication: New York; London
Language: eng
Number of pages: 288
Subjects: Mass media -- Social aspects.
Notes: Includes bibliographical references and index.