Modern marketing thought
By: [compiled by] J. Howard Westing [and] Gerald Albaum.
Contributors: Albaum, Gerald S., joint ed.
Edition: 2d ed.
Publisher: Macmillan
Published: 1969
Place of publication: [New York]
Language: eng
Number of pages: 533
Subjects: Marketing -- Addresses, essays, lectures
Notes: Bibliographical footnotes.