Celebrity endorsements and brand personality
By: by Subhadip Roy & Y.L.R. Moorthi
Contributors: Moorthi, Y. L. R.; Indian Institute of Management, Bangalore. Supply Chain Management Centre
Series: IIMB working paper -- no. 2009-09-289
Publisher: [Supply Chain Management Centre], Indian Institute of Management
Published: 2009
Place of publication: Bangalore
Language: eng
Format: Microform
Number of pages: 31
Subjects: Brand choice; Endorsements in advertising
Notes: Includes statistical tables.

Includes bibliographical references (p. 23-31).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2007. x microfiches Master microform held by: DLC.