Contemporary Marketing and Consumer Behavior
Subtitle: An Anthropological Sourcebook
Publisher: Sage Publications, Inc
Published: May 2, 1995
Language: eng
Format: Hardcover
Number of pages: 482
ISBN-13: 9780803957527
Subjects: Anthropology; Market research; Marketing - General; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Science/Mathematics; Social aspects; Marketing - Research; Business & Economics / Marketing / General; Communication in marketing; Consumer Behavior
First sentence: "Let me begin this chapter with the following enthusiastic, urgent, and unabashedly tempocentric assertion."