Företagens reaktioner på konsumentpolitiken
Subtitle: med sju praktikfall
By: Olof Henell.
Publisher: Rabén & Sjögren
Published: 1976
Place of publication: [Stockholm]
Language: swe
Number of pages: 221
Subjects: Consumers -- Sweden -- Case studies.; Motivation research (Marketing) -- Case studies.; Consumers' preferences -- Sweden -- Case studies.
Genres: Case studies.
Notes: Bibliography: p. 220-[222]