The art of innovation
Subtitle: lessons in creativity from IDEO, America's leading design firm
By: Tom Kelley, with Jonathan Littman.
Contributors: Littman, Jonathan, 1958-
Edition: 1st ed.
Publisher: Doubleday; Currency/Doubleday; Crown/Archetype
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 307
Subjects: Creative ability in business -- Case studies; Technological innovations -- Case studies
Genres: Case studies.
Description: "There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley-based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.".

"In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences."--BOOK JACKET.
Notes: "A Currency book."

Includes index.