Priceless
Subtitle: Turning Ordinary Products into Extraordinary Experiences
Publisher: Harvard Business School Press
Published: December 4, 2002
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9781578517466
Subjects: Sales & marketing; Design, Industrial; Business / Economics / Finance; Business & Economics; Product management; Business/Economics; Marketing - Product Management; Industrial Design - Product; Advertising & Promotion; Marketing - General; Consumer behavior
First sentence: "IN FIFTEENTH-CENTURY ENGLAND, HANGING ON to the royal crown was a constant struggle."