How do consumers screen advertisements ?
Subtitle: a heuristic model of ad processing
By: Ronald C. Goodstein
Contributors: Duke University. Department of Business Administration
Published: 1990
Language: eng
Number of pages: 290
Subjects: Television advertising; Selectivity (Psychology); Consumer behavior; Attitudes; Consumers; Psychological aspects
Notes: Typescript.

Vita.

Thesis (Ph. D.)--Duke University, 1990.

Includes bibliographical references (leaves 279-289)