Magical Worlds of the Wizard of Ads
Subtitle: Tools and Techniques for Profitable Persuasion
Publisher: Bard Press
Published: September 25, 2001
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9781885167521
Subjects: Sales & Selling - Techniques; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; General; Advertising
Description: "The Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard (a.k.a Roy H. Williams) shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion."--BOOK JACKET.