Research as a management tool.
Contributors: Bank Marketing Association; Marketing Research Conference, New York, 1974
Series: A Bank Marketing Association research publication
Publisher: Bank Marketing Association
Published: 1974
Place of publication: Chicago
Language: eng
Number of pages: 227
Subjects: Bank marketing; Marketing research
Notes: Includes the texts of presentations made at the seventh annual Marketing Research Conference of the Bank Marketing Association held in New York City, May 5-8, 1974.