The Big Idea
Edition: 1st edition
Publisher: Kaplan Business
Published: December 14, 2001
Language: eng
Format: Paperback
Number of pages: 240
ISBN-13: 9780793148370
Subjects: Research & development management; Sales & marketing; Marketing - Product Management; Entrepreneurship; Business & Economics; Business / Economics / Finance; Business/Economics; New products; Business & Economics / Sales & Selling; Sales & Selling - General; Marketing
First sentence: Innovation that sells is a rare commodity.