AMA handbook for customer satisfaction
By: Alan Dutka.
Contributors: American Marketing Asoociation.
Publisher: American Marketing Association; NTC Business Books
Published: 1994
Place of publication: Chicago, Ill; Lincolnwood, Ill., U.S.A
Language: eng
Number of pages: 231
Subjects: Consumers -- Research; Consumer satisfaction -- Research
Other titles: Handbook for customer satisfaction.; Customer satisfaction.
Notes: Includes bibliographical references (p. 219-222) and index.
At head of title: American Marketing Association.