Trust on the world wide web
Subtitle: a survey
By: Jennifer Golbeck
Series: Foundations and trends in web science -- vol. 1, issue 2; Foundations and trends in web science -- 1:2.
Publisher: Now Publishers
Published: 2008
Place of publication: Boston
Language: eng
Format: [electronic resource] :
Number of pages: 72
ISBN-13: 9781601981172; 9781601981165
Subjects: World Wide Web; Networking; COMPUTERS; General; Computer security; Internet; Security; Security measures
Description: The success of the Web is based largely on its open, decentralized nature; at the same time, that allows for a wide range of perspectives and intentions. Trust is required to foster successful interactions and to filter the abundance of information. In this review, we present a comprehensive survey of trust on the Web in all its contexts. Three main targets of trust are identified: content, services, and people. Trust in the content on the Web, including webpages, websites, and Semantic Web data is addressed first. Then, we move on to look at services including peer-to-peer environments and Web services. This includes a discussion of Web policy frameworks for access control. People are the final group, where we look at the role of trust in web-based social networks and algorithms for inferring trust relationships. Finally, we review applications that rely on trust and address how they utilize trust to improve functionality and interface.
Notes: Includes bibliographical references (p. 65-72).

Description based on print version record.
Table of contents: title: Abstract; title: 1. Introduction; title: 2. Trust in content; title: 3. Trust in services; title: 4, Trust in people; title: 5. Applications; title: 6. Discussion and conclusions; title: Acknowledgments; title: References.