Strategic marketing management cases
By: David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
Contributors: Lamb, Charles W; Crittenden, Victoria Lynn
Edition: 7th ed
Series: The Irwin/McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 2002
Place of publication: Boston, Mass
Language: eng
Number of pages: 685
Subjects: Marketing -- Case studies
Notes: Includes bibliographical references and index