International business marketing in emerging country markets
Subtitle: the third wave of internationalization of firms
By: Hans Jansson.
Publisher: Edward Elgar
Published: 2007
Place of publication: Northampton, MA
Language: eng
ISBN-13: 9781847202512
Subjects: International business enterprises -- Developing countries; Corporations, Developing country; Business networks
Notes: Includes bibliographical references and index.
Table of contents: title: International business networks, institutions and mncs; title: The international business marketing model; title: Network, linkage and competitive strategies; title: Project marketing cycles and action networks; title: European, Chinese and Russian business networks; title: Business marketing strategy in the internationalization process; title: Internal network organization of the institutional firm; title: Local and regional network organization for dyads and triads.