Munhwa yesul mak'et'ing k'ŏmyunik'eisyŏn chŏllyak
Subtitle: Marketing communication strategies for culture and arts
By: Kim Pyŏng-hŭi chŏ
Edition: 1-p'an
Publisher: Hakchisa
Published: 2020
Place of publication: Sŏul T'ukpyŏlsi
Language: kor
Number of pages: 445
ISBN-13: 9788999720710
Subjects: Cultural industries; Public relations; Marketing; Performing arts; Arts; Mass media and publicity
Other titles: Marketing communication strategies for culture and arts
Notes: Includes bibliographical references (pages 423-438) and index.