Strategic planning in public relations
Subtitle: a practical guide
By: Kiernan Knights
Series: Thorogood professional insights; Thorogood professional insights
Publisher: Thorogood
Published: 2001
Place of publication: London
Language: eng
Format: [electronic resource] :
ISBN-13: 9781423717904; 9781854185815
Subjects: Public relations; Public Relations; Planning; BUSINESS & ECONOMICS; Strategic planning
Description: "Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to the new topic of strategic planning, valuable tips and techniques to improve any public relations or.
Notes: "A Thorogood report."

Title from e-book title screen (viewed Aug. 8, 2005).
Table of contents: title: The author; Contents; 1: What is strategic planning and why do we need it?; 2: The strategic planning process; 3: Getting out what you put in; 4: Understanding your audience; 5: Ensuring creativity lives up to the planning promise; 6: Measurement and evaluation as a planning tool; 7: Media planning; 8: The pleasure of planning; Appendix: Useful telephone numbers and website addresses.