Advertising principles
By: Daniel Starch.
Series: A Century of marketing
Publisher: Arno Press
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 593
Subjects: Advertising
Notes: Includes bibliographical references and index.
Reprint of the ed. published by A. W. Shaw, Chicago, which was an abridgement of the author's Principles of advertising.