Agile PR
Subtitle: expert messaging in a hyper-connected, always-on world
By: Marian Salzman and the Team at Havas PR
Publisher: AMACOM, American Management Association
Published: 2017
Language: eng
Number of pages: 243
ISBN-13: 9780814437872
Subjects: Public relations
Description: xxiv, 243 pages ; 24 cm
Notes: Includes bibliographical references and index.
Table of contents: title: PR2020: a media toolkit; title: Tell me a story: the importance of engagement; title: Crafting the news: artful persuasion; title: Blow up the Internet; title: Massaging the message; title: Power to the people: giving your brand a personality; title: Cause is the new celebrity: doing good to do well; title: Going global; title: Go big and stay home: global versus hyperlocal; title: The new relations in public relations; title: The rules of regulation; title: Keep calm and manage on: crisis management; title: Measurement: as simple as three letters?; title: Trendspotting: forecasting the future; title: The future of public relations: new definitions.