Mail and Internet Surveys
Subtitle: The Tailored Design Method
Publisher: Wiley
Published: December 6, 1999
Language: eng
Number of pages: 480
ISBN-13: 9780471323549
First sentence: IN THE late 1970s, a well-done mail survey was likely to exhibit a series of four carefully timed mailings, laboriously personalized by typing individual names and addresses atop preprinted letters.