Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)
Publisher: Artech House Publishers
Published: October 1999
Language: eng
Format: Hardcover
Number of pages: 338
ISBN-13: 9781580530361
Subjects: Postal & telecommunications industries; Sales & marketing; Technology; Marketing; Telecommunication (Engineering); Business / Economics / Finance; Science/Mathematics; Telecommunications; Telecommunication; Advertising & Promotion; Database Management - General; Marketing - Telemarketing
First sentence: It was a cold winter's day.
Description: "In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highest level."--BOOK JACKET. "Here's practical advice on the key roles of team formation, modeling, campaign planning and statistical analysis, and how to make the best use of available marketing media, including direct marketing."--Jacket.