Marketing
Subtitle: managerial foundations
By: Michael J. Baker ... [et al.].
Contributors: Baker, Michael John.
Publisher: Macmillan Education Australia
Published: 1998
Place of publication: South Yarro
Language: eng
Number of pages: 542
Subjects: Marketing.; Marketing -- Management.
Notes: Includes bibliographical references (p. 511-531) and index.
System requirements for accompanying disks: Word 6.0 for Windows 95.