Advertising principles and practice
By: by Warren B. Dygert.
Series: American business fundamentals editor-in-chief, J. H. Moore
Publisher: Longmans, Green and co.
Published: 1936
Place of publication: New York; London [etc.]
Language: eng
Number of pages: 212
Subjects: Advertising.
Notes: "First edition."
"References" and "Additional suggested reading": p. [vi]-[vii]