Dong cha ni de gu ke
By: Luobote B. Wudelafu (Robert B. Woodruff), Sala Feixue Jiadi'er (Sarah Fisher Gardial) zhu ; Dong Dahai, Quan Xiaoyan yi = Know your customer : new approaches to understanding customer value and satisfaction.
Contributors: Gardial, Sarah, 1957-
Edition: Di 1 ban
Series: Gu ke jia zhi xi lie
Publisher: Ji xie gong ye chu ban she
Published: 2004
Place of publication: Beijing Shi
Language: chi
Number of pages: 274
Subjects: Consumers' preferences.; Consumer satisfaction.; Quality of products.; Marketing -- Management.
Work titles: Know your customer.
Notes: Translation of: Know your customer : new approaches to understanding customer value and satisfaction.

Includes bibliographical references.