Strategies for electronic commerce and the Internet
By: Henry C. Lucas, Jr
Publisher: MIT Press
Published: 2002
Place of publication: Cambridge, Mass
Language: eng
Format: [electronic resource] /
Number of pages: 265
ISBN-13: 9780262278614; 9780585437156
Subjects: Electronic commerce; Marketing; Internet; Strategic planning; Electronic books; Business enterprises; Planning; Multilevel; Computer networks; Exports & Imports; International; BUSINESS & ECONOMICS
Notes: Includes bibliographical references (p. 261-262) and index.

Description based on print version record.
Table of contents: title: Preface; title: Strategy and new business models; title: Strategies old and new; title: New business models; title: Firm characteristics; title: Internet strategies for mostly traditional firms; title: Adding resources to sustain an advantage; title: New manufacturing models : a resource for advantage; title: New business models in services : the brokerage industry; title: Moving the traditional business to the Internet; title: Strategies for innovation; title: Strategies for new businesses on the Internet; title: Providing resources for new business models; title: Change and transformation; title: Dynamics of change; title: Organization structure and new business models; title: Sustaining an advantage; title: Opportunities and threats.