Marketing to ethnic consumers
Subtitle: an annotated bibliography
By: Geng Cui and Pravat Choudhury.
Contributors: Choudhury, Pravat.
Series: Bibliography series; Bibliography series (American Marketing Association)
Publisher: American Marketing Association
Published: 2000
Place of publication: Chicago, IL
Language: eng
Number of pages: 123
Subjects: Marketing -- Bibliography.; Minority consumers -- Bibliography.
Genres: Bibliography.
Notes: Includes index.