Instructor's manual to accompany Basic marketing
By: E. Jerome McCarthy, William D. Perreault, Jr
Contributors: Perreault, William D., Jr; McCarthy, E. Jerome (Edmund Jerome)
Edition: 10th ed.
Publisher: Irwin
Published: 1990
Place of publication: Homewood, IL
Language: eng
ISBN-13: 9780256085280
Subjects: Marketing; Management; Export marketing
Other titles: Basic marketing