Ryūtsū fukugōka jidai no māketingu senryaku
Subtitle: 21-seiki ni mukete no keiei senryaku to māketingu
Series: Sanken shirīzu -- no. 20
Publisher: Waseta Daigaku Sangyō Keiei Kenkyūjo
Published: 1989
Place of publication: Tōkyō
Language: jpn
Number of pages: 171
Subjects: Marketing
Notes: Includes bibliographical references.