Flagship marketing
By: edited by Tony Kent and Reva Brown.
Contributors: Kent, Tony; Brown, Reva Berman, 1939-
Publisher: Routledge
Published: 2008
Place of publication: Abingdon, Oxon; New York, NY
Language: eng
Number of pages: 224
ISBN-13: 9780415436021; 9780203887080
Subjects: Flagship stores -- Marketing; Branding (Marketing); Place marketing
Notes: Includes bibliographical references and index.