The Big Idea
Edition: New Ed edition
Publisher: HarperCollins UK
Published: November 1, 2001
Language: eng
Format: Paperback
Number of pages: 224
ISBN-13: 9780006532347
Subjects: Business competition; Business strategy; Public relations; Business & Economics; Business / Economics / Finance; Business/Economics; Industrial Management; Marketing - General; Strategic Planning; Business & Economics / Development & Growth; Development - Business Development
First sentence: Visit the London headquarters of Orange, and the first thing you see is a banner over reception saying 'hello' in a dozen different languages.