Programming for TV, radio, and the Internet
Subtitle: strategy, development, and evaluation
By: Philippe Perebinossoff, Brian Gross, Lynne S. Gross.
Contributors: Gross, Brian, 1969-; Gross, Lynne S.; Vane, Edwin T.
Edition: 2nd ed.
Publisher: Focal Press
Published: 2005
Place of publication: Amsterdam; Boston
Language: eng
Number of pages: 324
Subjects: Broadcasting -- Planning.; Television programs -- Planning.; Radio programs -- Planning.; Webcasting -- Planning.
Notes: Includes bibliographical references and index.
Rev ed. of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. c1994.