Public relations strategy
Subtitle: Korean case studies
By: Won, Woo Hyun
Publisher: Commuication Books
Published: 2010
Place of publication: Seoul, Korea
Language: eng
Number of pages: 249
ISBN-13: 9788964061046
Subjects: Public relations; Case studies
Description: "Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover
Notes: Includes bibliographical references (p. 248-249).
Table of contents: title: Introduction of public relations; title: Proactive public relations; title: Employee relations; title: Community relations; title: Consumer relations; title: Media relations; title: Corporate social responsibility (CSR); title: Crisis management and communication.