The Rudolph factor
Subtitle: finding the bright lights that drive innovation in your business
By: Cyndi Laurin, Craig Morningstar.
Contributors: Morningstar, Craig, 1962-
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9780470451038
Subjects: Management -- Employee participation; Creative thinking; Organizational effectiveness; Leadership
Notes: Includes bibliographical references and index.
Table of contents: title: The prevailing style of business culture; title: The Boeing Company and impetus for a cultural revolution; title: Why Rudolph, you ask?; title: Nurturing Rudolphs to maximize their creative contributions; title: Building a Rudolph culture; title: Leadership redefined; title: Corporate constitution; title: An alternative and aligned reward structure; title: Epilogue: go forth and awaken the Rudolph within.