Principles of marketing
By:  Philip Kotler ... [et al.]
Edition: 3rd Canadian ed.
Publisher: Prentice Hall
Published: 1996
Place of publication: Scarborough, Ont
Language: eng
Number of pages: 783
Subjects: Marketing.; Marketing -- Management.
Notes: Canadian 2d ed. by Gordon H. G. McDougall, Philip Kotler and Gary Armstrong.

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