City branding and new media
Subtitle: linguistic perspectives, discursive strategies and multimodality
By: Maria Cristina Paganoni University of Milan, Italy
Series: Palgrave pivot; Palgrave pivot
Publisher: Palgrave Macmillan; Springer; Palgrave Pivot
Published: 2014
Place of publication: Houndmills, Basingstoke, UK; New York, NY
Language: eng
Number of pages: 162
ISBN-13: 9781137387950; 9781137387974; 9781137387967
Subjects: City promotion; Government marketing; Internet in public administration; Government Web sites
Notes: Includes bibliographical references (pages 140-159) and index.

Includes references to websites (pages 158-159).