Cases in marketing management and strategy
By: Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk.
Contributors: Johnston, Wesley J.; Talarzyk, W. Wayne.
Series: The Dryden Pressseries in marketing
Publisher: Dryden
Published: 1984
Place of publication: Chicago; London
Language: eng
Number of pages: 555
Subjects: Marketing -- Case studies.