Le marketing-mix
Subtitle: du choix des objectifs à l'optimisation des moyens dans le plan de marketing
By: Michel de Chollet.
Series: Dunod entreprise; Série Gestion commerciale et marketing
Publisher: Dunod
Published: 1976
Place of publication: Paris
Language: fre
Number of pages: 280
Subjects: Marketing -- Management.
Notes: Label on t.p.: Distributed in the U.S.A. by S.M.P.F. Corp., New York.