A PL1 program for trade-off analysis
By: by Lyle Nehls, Bruce Seaman, and David B. Montgomery
Contributors: Seaman, Bruce; Montgomery, David Bruce
Series: Technical report - Marketing Science Institute ; no. 76-104
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 68
Subjects: Marketing -- Computer programs; Consumers' preferences -- Computer programs
Notes: On cover: Marketing Science Institute Research Program