Sales promotion
Subtitle: how to create, implement and integrate campaigns that really work
By: Roddy Mullin.
Edition: 5th ed.
Publisher: Kogan Page Limited
Published: 2010
Place of publication: Philadelphia
Language: eng
ISBN-13: 9780749457044; 9780749460051
Subjects: Sales promotion; Marketing
Notes: Includes index.
Table of contents: title: Starting with the customer; title: The business and marketing purpose behind sales promotion; title: What sales promotions can do; title: How to use promotions; title: How to be creative; title: How to use suppliers; title: How to implement a promotion; title: Self-regulation and the law; title: Marketing accountability and research; title: Off-the-shelf offers; title: Joint promotions; title: Price promotions; title: Premium promotions; title: Prize promotions; title: International sales promotion.