Kellogg on China
Subtitle: strategies for success
By: edited by Anuradha Dayal-Gulati and Angela Y. Lee
Contributors: Kellogg School of Management
Publisher: Northwestern University Press
Published: 2004
Place of publication: Evanston, Ill
Language: eng
Format: [electronic resource] :
Number of pages: 254
ISBN-13: 9781423769231
Subjects: Foreign Business enterprises; International Relations; Marketing; Trade & Tariffs; General; POLITICAL SCIENCE; Exports & Imports; International; Foreign economic relations; BUSINESS & ECONOMICS
Notes: Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh; title: The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.]; title: Chinese trading companies: creating new value propositions / Karthik Krishnan ... [et al.]; title: Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.]; title: Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak; title: Combating piracy through guanxi / Daniel Beck ... [et al.]; title: Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang; title: Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.]; title: The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart; title: Delivering on the dream; title: 2008 Olympics in Beijing / Christopher Butler ... [et al.]; title: Coping with SARS / Angela Y. Lee.