Attraction versus linear and multiplicative market share models
Subtitle: an empirical evaluation
By: by Roderick Brodie, Cornelis A. de Kluyver.
Contributors: De Kluyver, Cornelis A.; Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 813; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 813.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1983
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 31
Subjects: Consumers' preferences -- Mathematical models.; Brand name products -- Mathematical models.; Market surveys.; Market share -- Mathematical models.
Notes: Bibliography: p. 20-22.
"January 1983."