Events management
Subtitle: a developmental and managerial approach
By: Dimitri Tassiopoulos editor
Edition: 3rd ed.
Publisher: Juta
Published: 2010
Place of publication: Claremont, SA
Language: eng
Number of pages: 562
ISBN-13: 9780702177798
Subjects: Special events; Management
Description: Managing events is both and art a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Mangement: A developmental and managerial approach provides a definite grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
Notes: Includes bibliographical references and index.
Table of contents: title: The World of Events; Events Strategic Development; The Role of Management in Events Management; Events Role Players; Bidding & Securing an Event; Events Planning & Co-Ordination; Events Organising; Project Management for Events; Events Accounting & Financial Management; Design Management of Events; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy; Events Sponsorship & Fundraising; Events Operations Management; Events Technology; Events Risk & Safety Management; Hallmark & Mega-Events; Festivals; Sport Events; Exhibitions, Expositions & Fairs; Political, Civic & Government Events; Banqueting; Corporate Events; Meetings.