A guide for retail advertising and selling
Subtitle: a guide to fair practice standards and definitions for retail advertising and selling ... including references to Federal Trade Commission rulings and other laws and regulations
By: Compiled and edited by Advertising Standards Committee of Association of Better Business Bureaus, E.W. Gallagher, chairman and editor, Leonard R. Barrett [and others]
Edition: 5th ed., rev.
Published: 1956
Place of publication: New York
Language: eng
Number of pages: 216
Subjects: Advertising; Advertising laws