The power of marketing innovation
By: by Kristina Lucenko.
Contributors: Conference Board.; Marketing Conference (1998 : New York, N.Y.)
Series: Conference report ;; 1237-99-CH; Conference Board report ;; 1237-99-CH.
Publisher: Conference Board
Published: 1999
Place of publication: New York, NY
Language: eng
Number of pages: 29
Subjects: Marketing; Marketing -- Case studies; Marketing -- Congresses
Genres: Case studies.; Congresses.
Notes: "Based on presentations made at the 1998 Marketing Conference, which was held in New York on October 20-21, 1998."--Cover, p. [2].
Caption title.