Creating and delivering your value proposition
Subtitle: managing customer experience for profit
By: Cindy Barnes, Helen Blake, David Pinder.
Contributors: Blake, Helen, 1962-; Pinder, David, 1945-
Publisher: Kogan Page
Published: 2009
Place of publication: London; Philadelphia
Language: eng
ISBN-13: 9780749455125
Subjects: Customer relations; Value; Value added