Conquering the poverty of the mind
Subtitle: Mazwane's story
By: Rita Zwane and Isabella Morris
Contributors: Morris, Isabella, author
Publisher: Tracy McDonald Publishers
Published: 2019
Place of publication: Bryanston, South Africa
Language: eng
Number of pages: 183
ISBN-13: 9780639992914
Subjects: Self-employed women; Businesswomen; Entrepreneurship
Description: MaZwane has become a legend in South Africa as a pioneering entrepreneur - and an inspiration for those who ask questions about opportunities in the informal township economy. Her answer to those who doubt whether they can make it, is that you do it through perseverance, sacrifice, seizing opportunities, and offering superior products and service. In 1989 Phumlaphi ('Rita') Zwane left KwaZulu-Natal to find work in Johannesburg after becoming a teenage mother. She could count on the love of her family, a matric certificate and her faith, but had no job prospects, and no knowledge of the business world or life in the big cities. Her memoir takes the reader from the tough times of finding her feet in Johannesburg, through a variety of jobs and life experiences, to finally fighting her way to success as a respected member of the township economy and starting the successful Imbizo Shisanyama business. MaZwane tells how she progressed from having virtually no income or permanent home to becoming the first person to formalise and commercializeise shisanyama in the townships - and provide a comfortable home and legacy for her children. Along the way, she befriended many people who contributed accommodation, job opportunities, advice, and companionship. With them cheering her on, she learned how to navigate the different and difficult aspects of the hospitality industry - and slowly reach her desired place of independent security. Conquering the Poverty of the Mind shows the true grit of a Zulu girl who believed in herself - and did it against all odds. -- Publisher's description.
Notes: "From shipping container to Busy Corner - an entrepreneurial journey of the Shisanyama pioneer"  Title page and cover.

Zwane, Rita Phumlani Phumlani Rita Zwane Copyright 2019 2019 2019 Tracy McDonald Publishers South Africa.