Tears, cheers, and fears
Subtitle: the role of emotions in advertising
By: prepared by Carolyn Yoon
Contributors: Marketing Science Institute. Conference
Series: Report / Marketing Science Institute -- no. 91-112; Report (Marketing Science Institute) -- no. 91-112
Publisher: Marketing Science Institute
Published: 1991
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 51
Subjects: Motivation research (Marketing); Advertising -- Psychological aspects; Marketing research
Notes: "Conference summary."

"May 1991."

This report summarizes the conference held February 14-15, 1991, at the Fuqua School of Business, Duke University