Market driven enterprise
Subtitle: product development, supply chains, and manufacturing
By: Amiya K. Chakravarty
Publisher: Wiley; John Wiley
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 514
Subjects: Business logistics; Product management -- Technological innovations; Design, Industrial -- Management; Manufacturing industries -- Technological innovations -- Management; Marketing -- Management
Notes: "A Wiley-Interscience publication."

Includes bibliographical references and indexes
Table of contents: title: Domain and process views of an enterprise; title: Manufacturing marketing interface; title: Knowledge organization for domain decisions; title: Marketing approaches to product design; title: Design engineering; title: Concurrent mapping of product features; title: Product platform and variety; title: Product realization; title: The extended enterprise : a supply chain perspective; title: Electronic chains of suppliers and customers; title: Supply chain models; title: Responsive manufacturing