Mathematical Models of Distribution Channels (International Series in Quantitative Marketing)
Edition: 1 edition
Publisher: Springer; Kluwer Academic Publishers
Published: October 29, 2004
Language: eng
Format: Hardcover
Number of pages: 568
ISBN-13: 9781402071638
Subjects: Microeconomics; Retail sector; Sales & marketing; Mathematical models; Industries - Retailing; Mathematics; Business / Economics / Finance; Science/Mathematics; Probability & Statistics - General; Economics - Microeconomics; Marketing - General; Business & Economics / Marketing / General; Business & Economics / Retailing; Business & Economics-Economics - Microeconomics; Business & Economics-Marketing - General; Operations Research; Marketing channels
First sentence: The marketing science literature on distribution channels originated with nearly simultaneous studies of (i) competition between channels and (ii) cooperation within a bilateral-monopoly channel.
Description: "Mathematical Models of Distribution Channels Identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth."--Jacket.