International branding
Subtitle: demand or supply driven opportunity?
By: Leslie de Chernatony, Chris Halliburton and Ratna Bernath.
Contributors: Halliburton, Chris.; Bernath, Ratna.
Series: Working paper series / Open Business School -- 95/1
Publisher: Open Business School Research
Published: 1995
Place of publication: Milton Keynes
Language: eng
Number of pages: 22