How to conduct a readership survey
Subtitle: a guide for organizational editors and communications managers
By: W. Charles Redding with the assistance of Mona Marie Grimsley.
Contributors: Grimsley, Mona Marie.
Series: The Ragan Communications library
Publisher: L. Ragan Communications
Published: 1982
Place of publication: Chicago
Language: eng
Number of pages: 152
Subjects: Employees' magazines, newsletters, etc. -- Circulation.; Readership surveys.
Notes: Bibliography: p. 144-145.
Includes index.