Secrets of word-of-mouth marketing
Subtitle: how to trigger exponential sales through runaway word of mouth
By: George Silverman
Edition: 2nd ed.
Publisher: American Management Association
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 258
ISBN-13: 9780814416686
Subjects: Marketing; Word-of-mouth advertising
Notes: Includes bibliographical references (p. 237-238) and index.
Table of contents: title: Introduction: why this book "and word-of-mouth marketing today" is different; title: The systematic approach to word of mouth; title: Dominating your market by EZfying the customer decision cycle; title: How to use word of mouth to EZfy the decision process; title: The decision process; title: Six M's to live by; title: Researching word of mouth; title: Creating the content; title: The word-of-mouth toolkit; title: Word of mouth measurement; title: The secrets of trust; title: A tried and true wom campaign; title: Constructing the ultimate word-of-mouth campaign; title: Six steps to harnessing word of mouth; title: Which methods work best for what? : a word-of-mouth checklist; title: Word-of-mouth marketing for specific audiences and circumstances; title: Tips, techniques, and suggestions that will make it easier.