Frank M. Bass and research in consumer choice behavior
By: by Gordon P. Wright.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 906 (Sept. 1986); Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ;; no. 906.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1986
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 24
Subjects: Bass, Frank Myron, 1926-; Consumer behavior -- Mathematical models.
Notes: Bibliography: p. [25]-[29].
"This paper was originally prepared for part of the Twelfth Paul D. Converse Marketing Symposium held at the University of Illinois in May 1986."