Euromarketing
Subtitle: effective strategies for international trade and export
By: Erdener Kaynak, Pervez N. Ghauri, editors.
Contributors: Kaynak, Erdener.; Ghauri, Pervez N., 1948-
Publisher: International Business Press
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 361
Subjects: Export marketing -- Europe -- Management
Notes: Includes bibliographical references and index.