Transcript proceedings
Subtitle: marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987.
Series: An ARF Key Issues Workshop
Publisher: Advertising Research Foundation
Published: 1987
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 135
Subjects: Marketing research.; New products -- Research.; Sales forecasting.
Other titles: Marketplace testing.
Notes: Spine title: Marketplace testing.