Consumer research for museum marketers
Subtitle: audience insights money can't buy
By: Margot A. Wallace.
Publisher: AltaMira Press
Published: 2009
Place of publication: Lanham, Md
Language: eng
ISBN-13: 9780759118089; 9780759118096; 9780759118102
Subjects: Museums -- Management; Museums -- Marketing; Museums -- Public relations
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: Observational research vs. the other researches; title: Methodology; title: The hand-holders : connecting to your museum; title: Twitching on the tour; title: Sitting down; title: Turning right; title: Dress code; title: Museum goers don't get fat : tribal marketing; title: Men : another new market segment; title: Lunchtime stories; title: Taking photos; title: Early birds; title: Shopping for memories; title: Hand-held children, the new demographic; title: Long lines and smiles; title: Queue-less in the lobby; title: Frail and hardy; title: What the guards see; title: The folks from kazakhstan and other global changes; title: Shout out for the library; title: Insights and the performing arts; title: Velcroed at the ticket window; title: The upside of intermission; title: Epilogue.