Marketing estratégico no Brasil
Subtitle: teoria e aplicações
By: André Torres Urdan, Flávio Torres Urdan
Contributors: Urdan, Flávio Torres, author
Publisher: Editora Atlas S.A.
Published: 2010
Place of publication: São Paulo
Language: por
Number of pages: 447
ISBN-13: 9788522462360
Subjects: Marketing; Management; Decision making; Strategic planning
Notes: Includes bibliographical references and index.