Using a nonlinear response function in estimating advertising's carry-over effects
By: by Paul W. Farris and David J. Reibstein
Contributors: Reibstein, David J
Series: Technical report / Marketing Science Institute -- report no. 78-107
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 15
Subjects: Advertising -- Mathematical models; Advertising -- Rate of return -- Mathematical models
Notes: On cover: Marketing Science Institute Research Program

Bibliography: p. 14