Managing as designing
By: edited by Richard J. Boland, Jr. and Fred Collopy.
Contributors: Boland, Richard.; Collopy, Fred.
Publisher: Stanford Business Books
Published: 2004
Place of publication: Stanford, CA
Language: eng
Number of pages: 298
Subjects: Production management
Description: "The premise of this book is that managers should act not only as decision makers, but also as designers. Though decision and design are inextricably linked in management action, managers and scholars have too long emphasized the decision face of management over the design face. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude. The book will appeal primarily to scholars of management theory and organization strategy, and to those interested in design and product development."--BOOK JACKET.
Notes: Includes bibliographical references and index.