Analysis and Evaluation
Subtitle: CIM Revision Cards
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 141
ISBN-13: 9780080501338
Description: "Relevant, Succinct and Compact."
Notes: Description based on print version record.
Table of contents: title: CIM Revision Cards; Analysis and Evaluation; Unit 1: Introduction to Analysis and Evaluation; Unit 2: Evaluating Performance: Marketing Metrics; Unit 3: Brand Valuation; Unit 4: Auditing Marketing Activities; Unit 5: Evaluating Performance: Financial Measures; Unit 6: Analysing the External Environment; Unit 7: Analysing the Internal Environment; Unit 8: Characteristics of the Global Marketplace; Unit 9: Defining Competitive Advantage; Bibliography.