The National Readership Surveys of the Institute of Practitioners in Advertising
Subtitle: years 1957 and 1958 : an explanatory manual
By: prepared for the I.P.A by Mark Abrams.
Contributors: Instituteof Practitioners in Advertising.
Publisher: Institute of Practitioners in Advertising
Published: 1958
Place of publication: London
Language: eng
Number of pages: 70
Notes: Cover title: The National Readership Surveys, explanatory manual second edition).