Storytelling
Subtitle: branding in practice
By: Klaus Fog, Christian Budtz, Baris Yakaboylu.
Contributors: Budtz, Christian.; Yakaboylu, Baris.
Publisher: Springer
Published: 2005
Place of publication: Berlin; New York
Language: eng
Number of pages: 238
Subjects: Brand name products -- Marketing; Product management
Notes: Includes bibliographical references (p. 228-230) and index.
"Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p.