Transcript proceedings
Subtitle: new developments in advertising, marketing, and media research : 11th Annual ARF Midyear Conference, Hyatt Regency Chicago, September 4-6, 1985.
Contributors: Advertising Research Foundation.
Publisher: Advertising Research Foundation
Published: 1985
Place of publication: New York, NY (3 E. 54th St., New York 10022-3180)
Language: eng
Number of pages: 185
Subjects: Advertising -- Congresses.; Advertising media planning -- Congresses.; Advertising -- Research.; Marketing -- Congresses.
Other titles: New developments in advertising, marketing, and media research.; 11th Annual ARF Mid-year Conference, September 4-6, 1985.
Notes: Bibliography: p. 110.
Spine title: 11th Annual ARF Mid-year Conference, September 4-6, 1985.