Marketing and finance
Subtitle: creating shareholder value
By: Malcolm McDonald, Brian D. Smith, Keith Ward
Contributors: Smith, Brian D. (Brian David), 1961-; Ward, Keith, 1949-
Publisher: Wiley
Published: 2013
Place of publication: Hoboken
Language: eng
Number of pages: 253
ISBN-13: 9781119953388
Subjects: Corporations; Valuation; Investor relations; Stocks; Marketing; Prices; Economic value added; Risk assessment
Work titles: Marketing due diligence
Notes: Revision of the author's Marketing due diligence.

Includes bibliographical references (pages 243-244) and index.
Table of contents: title: Foreword for second edition; title: Foreword from first edition / by Sir Michael Perry, GBE; title: List of figure; title: List of tables; title: What is marketing due diligence?; title: Chapter title to be added when title of book is decided[sh1]; title: A process of marketing due diligence; title: The implications of implementing marketing due diligence; title: The marketing due diligence diagnostic process; title: Assessing market risk; title: Afterword: what to do now; title: References and further reading.