Persuasion
Subtitle: how opinions and attitudes are changed
By: [by] Marvin Karlins [and] Herbert I. Abelson
Contributors: Abelson, Herbert Irving, 1926- joint author
Edition: 2d ed.
Publisher: Springer Pub. Co.
Published: 1970
Place of publication: New York
Language: eng
Number of pages: 179
Subjects: Persuasion (Psychology); Persuasion (Psychologie); Comunicacao; Persuasive Communication
Notes: First ed., 1959, by H. I. Abelson.

Bibliography: p. 161-174.