Evaluating Public Relations
Subtitle: A Best Practice Guide to Public Relations Planning, Research and Evaluation (PR in Practice)
Edition: 2nd ed. edition
Publisher: Kogan Page
Published: November 1, 2007
Language: eng
Format: Paperback
Number of pages: 252
ISBN-13: 9780749449797
Subjects: Business & Economics; Business / Economics / Finance; Business/Economics; Business & Economics / Public Relations; Management - General; Case studies; Evaluation; Public Relations