Public health campaigns
Subtitle: getting the message across
By: World Health Organization
Publisher: World Health Organization
Published: 2009
Place of publication: Geneva, Switzerland
Language: eng
Number of pages: 158
ISBN-13: 9789240560284; 9789240560277
Subjects: Health promotion; World Health Organization; Marketing; Public health; Posters; History
Description: Since it was set up in 1948, the World Health Organization (WHO) has used posters to influence national health policies. This book celebrates the story of public health posters and their cross-cultural power. They chart decades of changing health priorities, advertising trends and government regulations, inviting the reader to reflect on how public health campaigns have evolved, and how they could be improved. The large global sample of public health posters with translations in Arabic, Chinese, English, French, Spanish and Russian, show how the same basic messages are presented in many different ways according to specific countries, cultures and times. This book contains a selection of posters from all WHO regions, introduced with a brief history. These posters originate from many sources including WHO archives, regional offices and technical departments, as well as the National Library of Medicine, the Wellcome Trust, the International Institute of Social History, the Johns Hopkins Media Material Clearinghouse and private collectors.--Publisher's description.
Notes: Title and text in English, French, Spanish, Russian, Chinese and Arabic.
Table of contents: title: Vaccinate; title: Prevent; title: Keep clean; title: Protect yourself; title: Don't; title: Be safe; title: Breastfeed; title: Eat and move.