Designing brand identity
Subtitle: a complete guide to creating, building and maintaining strong brands
By: by Alina Wheeler.
Edition: 2nd ed.
Publisher: John Wiley
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 280
Subjects: Brand name products; Brand name products -- Marketing -- Management; Trademarks -- Design; Advertising -- Brand name products
Notes: Includes bibliographical references and index.