Media management
Subtitle: leveraging content for profitable growth
By: Andrej Vizjak, Max Ringlstetter (editors).
Contributors: Vizjak, Andrej, 1965-; Ringlstetter, Max Josef, 1959-
Publisher: Springer
Published: 2003
Place of publication: Berlin; New York
Language: eng
Number of pages: 184
Subjects: Mass media -- Management; Mass media -- Economic aspects
Notes: "With 41 figures."