La publicité, enjeu du financement mixte de l'audiovisuel en Suisse
By: Blaise Rostan
Series: Suisse-événements -- 24; Suisse événements -- 24.
Publisher: Éditions Slatkine
Published: 2017
Place of publication: Genève
Language: fre
Number of pages: 188
ISBN-13: 9782832108055
Subjects: Mass media and publicity; Radio broadcasting; Finance; Television broadcasting; Radio advertising; History; Television advertising
Notes: Includes bibliographical references (pages 177-184).