Strategy in information and influence campaigns
Subtitle: how policy advocates, social movements, insurgent groups, corporations, governments, and others get what they want
By: Jarol B. Manheim
Publisher: Routledge
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 14
ISBN-13: 9780415887281; 9780415887298; 9780203833285
Notes: Includes bibliographical references and index.
Table of contents: title: Points of origin; title: Information and influence campaigns; title: Strategy and tactics in campaign communication I : winning the argument; title: Strategy and tactics in campaign communication ii : shaping the decision; title: Networks and netwaves : organizing for influence; title: Riding the waves : strategy and tactics in network activation; title: Feeling the pressure : the dimensionality of targets; title: Guarding the castle : deterring, deflecting, minimizing or defeating information and influence campaigns; title: Information, and influence.