The content planner
Subtitle: a complete guide to organize and share your ideas online
By: Angela Crocker
Edition: First edition.
Series: Self-Counsel Press business series; Self-Counsel business series
Publisher: Self-Counsel Press, a division of International Self-Counsel Press Ltd.
Published: 2017
Language: eng
Number of pages: 159
ISBN-13: 9781770402775
Subjects: Business planning; Web sites; Electronic publishing; Internet publishing; Business writing
Description: "The Content Planner helps business writers plan, create and publish content to a website. Readers know the importance of publishing frequent, unique content to their blog but they struggle to take action. Some are overwhelmed at the prospect of brainstorming topics to write about let alone writing and publishing the content. Others are unable to organize their ideas into a viable publishing schedule and end up publishing nothing. By using an editorial calendar to plan a month of online content in advance, each business will: save time; build relationships with customers; write more professionally; share content consistent with the brand; better serve their customers and potential customers. The Content Planner provides a structure that focuses each business on the types of content that support their business objectives. The process also formalizes their plans in a 'pen on paper' calendar to use as a work plan. By knowing what to write about and when, the writers can take timely action"--
Notes: Appendix includes content planner workbook.
Table of contents: title: How to use The content planner; title: Step 1 : determine your purpose; title: Step 2 : know your audience; title: Step 3 : pick a place to publish; title: Step 4 : craft your ideas; title: Step 5 : make an editorial calendar; title: Step 6 : create your content; title: Step 7 : share, monitor, and evaluate.