Strategic marketing for the digital age
By: Bill Bishop.
Publisher: American Marketing Association; NTC Business Books
Published: 1998
Place of publication: Lincolnwood, Chicago, Illinois, USA
Language: eng
Number of pages: 252
Subjects: Internet marketing.
Description: Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.
Notes: Includes bibliographical references (p. 251-252).
Originally published: Toronto : HarperCollins Canada, 1996.