Marketing management
Subtitle: analysis using spreadsheets
By: Michael V. Laric and Ronald Stiff.
Contributors: Stiff, Ronald.
Publisher: Prentice-Hall
Published: 1988
Place of publication: Englewood, N.J
Language: eng
Number of pages: 125
Subjects: Marketing -- Management.; Marketing -- Decision making -- Data processing.; Electronic spreadsheets.
Notes: System requirements for computer disk: IBM PC and compatibles; PC-DOS or MS-DOS 2.0 or higher or OS/2; a copy of a spreadsheet program (e.g., Lotus 1-2-3, version 2-0 and higher); 1-2 disk drives or hard drive; printer.
Includes index.