Das absatzpolitische Instrumentarium der multinationalen Unternehmung
By: Hans-Peter Übleis.
Series: Absatzwirtschaftliche Schriftenreihe ; Bd. 1
Publisher: Wirtschaftsverl. Orac
Published: 1976
Place of publication: Wien
Language: ger
Number of pages: 140
Subjects: Marketing.; International business enterprises.
Notes: Bibliography: p. 120-140.
Originally presented as the author's thesis, Hochschule für Welthandel, Vienna, 1975.