An ethnographic study into the nature of power and control in an international franchise network
By: Barry Quinn.
Contributors: University of Ulster. Faculty of Business and Management.
Series: Marketing and retailing working paper series / University of Ulster, Faculty of Business and Management -- 98/9; Marketing and retailing working paper series -- 98/9.
Publisher: University of Ulster
Published: 1998
Place of publication: Coleraine
Language: eng
Number of pages: 32