Introduction to marketing management
Subtitle: text and cases
By: [by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
Contributors: Scott, James Dacon, joint author.; Warshaw, Martin R., joint author.
Publisher: R. D. Irwin
Published: 1969
Place of publication: Homewood, Ill
Language: eng
Number of pages: 718
Subjects: Marketing -- Management; Marketing -- Management -- Case studies
Genres: Case studies.
Other titles: Marketing management.
Notes: Bibliographical footnotes.
On spine: Marketing management.