Advertising writing
Subtitle: putting creative strategy to work
By: W. Keith Hafer, Gordon E. White.
Contributors: White, Gordon E.
Edition: 3rd ed.
Publisher: West
Published: 1989
Place of publication: St. Paul
Language: eng
Number of pages: 338
Subjects: Advertising copy.; Business writing.
Notes: Bibliography: p. 327-329.
Includes index.