Ads and sales
Subtitle: a study of advertising and selling, from the standpoint of the new principles of scientific management
By: by Herbert N. Casson ...
Publisher: A.C. McClurg
Published: 1911
Place of publication: Chicago
Language: eng
Number of pages: 167
Subjects: Advertising; Selling
Table of contents: label: I
title: CAN THE PRINCIPLES OF EFFICIENCY BE APPLIED TO SALES?
pagenum: 1; label: II
title: EFFICIENT SALESMANSHIP
pagenum: 13; label: III
title: A SALES CAMPAIGN— HOW TO START IT
pagenum: 22; label: IV
title: FACE TO FACE SALESMANSHIP
pagenum: 35; label: V
title: THE EVOLUTION OF ADVERTISING
pagenum: 49; label: VI
title: THE WEAK SIDE OF ADVERTISING
pagenum: 61; label: VII
title: THE PRINCIPLES OF EFFICIENCY APPLIED TO ADVERTISING
pagenum: 69; label: VIII
title: THE BUILDING OF AN ADVERTISEMENT
pagenum: 77; label: IX
title: AN ANALYSIS OF CURRENT ADVERTISING
pagenum: 90; label: X
title: THE FUTURE OF ADVERTISING
pagenum: 140; label: XL
title: PUBLIC OPINION
pagenum: 150; label: XII
title: THE PROFESSIONAL OUTSIDER
pagenum: 160