Branded
Subtitle: branding in sport business
By: [edited by] Jason W. Lee.
Contributors: Lee, Jason W.
Publisher: Carolina Academic Press
Published: 2010
Place of publication: Durham, N.C
Language: eng
ISBN-13: 9781594605062
Subjects: Sports -- United States -- Marketing; Sports -- Economic aspects -- United States; Branding (Marketing) -- United States; Advertising -- Social aspects -- United States
Notes: Includes bibliographical references and index.