Macro-marketing
Subtitle: new steps on the learning curve : proceedings of the Third Macro-Marketing Seminar, W. Alton Jones Conference Center, University of Rhode Island, Kingston, Rhode Island, August 13-16, 1978
By: edited by George Fisk and Robert W. Nason.
Contributors: Fisk, George, 1922-; Nason, Robert W.
Publisher: Business Research Division, Graduate School of Business Administration, University of Colorado
Published: 1979
Place of publication: Boulder, Colo
Language: eng
Number of pages: 421
Subjects: Marketing.; Marketing -- Management.; Comparative marketing.
Notes: Includes bibliographies.