Book-of-the-Month Club project
Publisher: Microfilming Corp. of America
Published: 1977
Language: eng
Format: Unknown Binding
Number of pages: 35
ISBN-13: 9780667002395
Subjects: Book-of-the-Month Club; Readership surveys; Reading interests; United States
Description: Public opinion statistician, pollster. Topics include: early interest in reading research at University of Iowa; forecasting book sales for Book-of-the-Month Club, 1940; forecasting sales of People's Book Club and Readers Digest; international reading statistics; reading research statistics for the United States; polling and sampling procedures.
Notes: Columbia University oral history collection