The entrepreneur's strategy guide
Subtitle: ten keys for achieving marketplace leadership and operational excellence
By: Tom Cannon
Publisher: Praeger
Published: 2006
Place of publication: Westport, Conn
Language: eng
Number of pages: 301
ISBN-13: 9780275989040
Subjects: Entrepreneurship; Businesspeople; Success in business; Leadership
Notes: Includes bibliographical references (p. [281]-293) and index
Table of contents: title: Introduction; title: Part A. Consumers and competitors : your strategic foundations; title: Key one : end-user benefits for growing niche markets; title: Key two : Pricing that pleases two masters; title: Key three : infotech-strengthened channels and supply chains; title: Key four : a targeted and frugal sales and marketing mix; title: Key five : customer services that generate repeat business; title: Part B. Profit-producing managerial and operational strategies; title: Key six : dynamic, "no-gaps" business planning; title: Key seven : people power through teaming and empowerment; title: Key eight : leveraged development, production, and outsourcing; title: Key nine : problem solving and "do-your-own" turnarounds; title: Key ten : linking growth strategies with profit plans