Recruiting, marketing, and retention in institutions of higher education
By: Bob W. Miller, John P. Eddy, and professional associates.
Contributors: Eddy, John, 1932-
Publisher: University Press of America
Published: 1983
Place of publication: Lanham, MD
Language: eng
Number of pages: 351
Subjects: Universities and colleges -- Public relations -- United States.; College attendance -- United States.; College students -- United States.; Universities and colleges -- United States -- Admission.
Notes: Includes bibliographies.