Informatique au service du marketing
By: par Philippe Irrmann ... [et al.] ; préf. de R. Remillon.
Contributors: Irrmann, Philippe.
Series: Collection d'informatique de gestion et de décision
Publisher: Masson
Published: 1976
Place of publication: Paris; New York
Language: fre
Number of pages: 186
Subjects: Marketing -- Data processing.; Marketing research.; Advertising -- Media planning.
Notes: Bibliography: p. [185]-186.
Includes index.