Extension and tests of alternative approaches to market segmentation
By: by William L. Wilkie.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper, no. 323
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1971
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 25
Subjects: Marketing.; Marketing research.
Notes: Bibliography: leaf 25.