Dynamic models of advertising competition
Subtitle: open- and closed-loop extensions
By: Gary M. Erickson.
Series: International series in quantitative marketing
Publisher: Kluwer Academic Publishers
Published: 1991
Place of publication: Boston
Language: eng
Number of pages: 122
Subjects: Advertising -- Mathematical models.; Competition -- Mathematical models.
Notes: Includes bibliographical references (p. [111]-117) and index.