Consumer kids
Subtitle: how big business is grooming our children for profit
By: Ed Mayo and Agnes Nairn
Contributors: Nairn, Agnes
Publisher: Constable
Published: 2009
Place of publication: London
Language: eng
Number of pages: 378
ISBN-13: 9781845298807
Subjects: Kind; Werbepsychologie; Pays développés; Marketing; Marketingstrategie; Zielgruppe; Publicité; Child consumers; Verbraucherverhalten; Enfants
Description: "Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities. It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers, and why, above all, too much marketing makes you unhappy." "This hard-hitting expose is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in."--Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: Part 1; title: Catching children: Your children, their market; title: Blitz marketing; title: Fashion child; title: Food child; title: Techno child; title: Networked child; title: Who's messing with my mind?; title: A broken promise of happiness; title: Part 2; title: Children set free: Enterprising child; title: Compassionate child; title: Resilient child; title: The children's marketing manifesto.