The Making of the Super Bowl 
Subtitle: The Inside Story of the World's Greatest Sporting Event
Publisher: McGraw-Hill
Published: October 28, 2002
Language: eng
Number of pages: 288
ISBN-13: 9780071395052
First sentence: You might think that we'd start this story along the sidelines of a football field like the old Orange Bowl, where Joe Namath and his Jets made history, or at the Los Angeles Memorial Coliseum where it all began.