The dynamics of the consideration set formation process
Subtitle: a rational modelling perspective and some numerical results
By: by Wilfried Vanhonacker.
Series: Working papers / INSEAD -- no.92/02/MKT/EP/TM
Publisher: INSEAD
Published: 1992
Place of publication: Fontainebleau, France
Language: eng
Number of pages: 42
Subjects: Consumers' preferences -- Econometric models.; Cost -- Econometric models.