Customer-driven services management
By: S. Balachandran.
Edition: 2nd ed.
Publisher: Response Books; Sage Publications
Published: 2004
Place of publication: New Delhi; Thousand Oaks, Calif
Language: eng
Number of pages: 304
Subjects: Customer services -- India -- Management
Notes: Includes bibliographical references and index.
Table of contents: title: Services today; title: The distinguishing characteristics; title: Developing the service product; title: Knowing the customer; title: Marketing of services; title: Attaining high quality; title: Realising people potential; title: Strategies for growth; title: Managing information; title: Some select service industries; title: General insurance; title: Life insurance; title: Public services; title: Hospitals; title: Tourism; title: Logistics.