Cases in marketing management
By: Kenneth L. Bernhardt, Thomas C. Kinnear.
Contributors: Kinnear, Thomas C., 1943-
Edition: Rev. ed.
Publisher: Business Publications
Published: 1981
Place of publication: Plano, Tex
Language: eng
Number of pages: 732
Subjects: Marketing -- Management -- Case studies.; Marketing -- Decision making -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.