Conquering Consumerspace
Subtitle: Marketing Strategies for a Branded World
Edition: 1st edition
Publisher: American Management Association
Published: April 2003
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780814407417
Subjects: Consumer issues; Sales & marketing; Customer relations; Business / Economics / Finance; Business & Economics; Business/Economics; Marketing - Research; Marketing; Advertising & Promotion; Marketing - General; Brand name products; Consumers' preferences
First sentence: Welcome to consumerspace, where reality is branded.