McDonald's - tak trochu jiná kultura?
Subtitle: případová studie o značce McDonald's a její reklamě
By: Markéta Pravdová
Contributors: Univerzita Karlova
Edition: Vyd. 1.
Publisher: Karolinum
Published: 2006
Place of publication: Praha
Language: cze
Number of pages: 246
Subjects: Foreign Business enterprises; Advertising; Social aspects; Communication in marketing; McDonald's Corporation