Branding electric utility products
Subtitle: analysis and experience in related industries
By: Lawrence Kaufmann, Mark Newton Lowry, David Hovde ; Christensen Associates.
Contributors: Lowry, Mark Newton.; Hovde, David Alan.; Edison Electric Institute.; Christensen Associates.
Publisher: Edison Electric Institute
Published: 1997
Place of publication: Washington, DC
Language: eng
Number of pages: 30
Subjects: Electric utilities -- United States -- Trademarks.; Brand name products -- United States.; Competition -- United States.
Notes: "August 1997."
"Prepared for Edison Electric Institute."