Was there a Pepsi Generation before Pepsi discovered it?
By: Stanley C. Hollander, Richard Germain ; foreword by Richard S. Tedlow.
Contributors: Germain, Richard.
Publisher: American Marketing Associaton; NTC Business Books
Published: 1992
Place of publication: Chicago, Ill; Lincolnwood, Ill
Language: eng
Number of pages: 144
Subjects: Market segmentation -- United States -- History.; Youth as consumers -- United States -- History.; Marketing -- United States -- History.; Advertising -- United States -- History.
Notes: Includes bibliographical references and index.