Services marketing
Subtitle: integrating customer focus across the firm
By: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Contributors: Bitner, Mary Jo; Gremler, Dwayne D.
Edition: 6th ed.
Publisher: McGraw-Hill
Published: 2013
Place of publication: New York
Language: eng
ISBN-13: 9780078112058
Subjects: Marketing; Service industries; Customer services