Pearson Canada supplemental cases in marketing
By: Cindy Stewart
Edition: 2006 ed.
Publisher: Pearson Prentice Hall
Published: 2006
Place of publication: Toronto
Language: eng
Number of pages: 53
ISBN-13: 9780131981300
Subjects: Economic aspects; Sports; Textbooks; Marketing; Economics; Olympic Winter Games (21st : 2010 : Vancouver, B.C.); Olympic Winter Games. fast (OCoLC)fst01410622
Other titles: Supplemental cases in marketing
Notes: Includes bibliographical references.
Table of contents: title: Preface; title: pt. 1. Marketing communications : 1. Olympia Pizza / Cindy Stewart. 2. McDonald's Inc. / Cindy Stewart. 3. Wasatch Brewing Company / Cindy Stewart; title: pt. 2. Marketing strategies : 4. Hollywood Rebel Studios / Tirtha Dhar, Jason Ho, and Charles B. Weinberg. 5. Chinook Traders / John Claxton. 6. Alpha Aviation Inc. / Cindy Stewart. 7. Vancouver Convention & Exhibition Centre / Cindy Stewart. 8. Whistler Bike Park / Cindy Stewart; title: Credits.