CIM Revision Cards
Subtitle: Marketing Environment 04/05 (Cim Revision Cards)
Edition: Crds edition
Publisher: Butterworth-Heinemann
Published: February 18, 2005
Language: eng
Format: Spiral-bound
Number of pages: 120
ISBN-13: 9780750662833
Subjects: Sales & marketing; Business & Economics; Study Guides; Business/Economics; Marketing - General; Professional - General; Business & Economics / Marketing / General
First sentence: CIM defines marketing as: " The management process which identifies, anticipates and supplies customer requirements efficiently and profitably. "