Legal issues in advertising
Series: PBI -- no. 2011-6768; PBI (Series) -- no. 2011-6768.
Publisher: Pennsylvania Bar Institute
Published: 2011
Place of publication: [Mechanicsburg, Pa.]
Language: eng
Number of pages: 396
Subjects: Social media; Law and legislation; Advertising laws
Notes: "11:065"--Spine.

Includes bibliographical references.
Table of contents: title: General legal issues in advertising / Paul A. McGinley; title: Behavioral advertising and the use of testimonials & endorsements / John F. Gross; title: Creating ads on Facebook / Jennifer L. Ellis; title: Social media and the benefits to lawyers of adopting a policy / Gina Furia Rubel.