Corporate culture, customer orientation, and innovativeness in Japanese firms
Subtitle: a quadrad analysis
By: Rohit Deshpandé, John U. Farley, Frederick E. Webster.
Contributors: Farley, John U.; Webster, Frederick E. 1937-; Marketing Science Institute.
Series: Working paper / Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1992
Place of publication: Cambridge, Mass
Language: eng
Notes: Report no.92-100.