Cases for the international marketing reader
By: [by] Leo Paul Dana, Claudio Vignali, Demetris Vrontis.
Contributors: Vignali, C.; Vrontis, Demetris.; Manchester Metropolitan University. Department of Retailing and Marketing.; Manchester Metropolitan University. Faculty of Management & Business.
Publisher: Manchester Metropolitan University, Department of Retailing and Marketing
Published: 1999
Place of publication: Manchester
Language: eng
Number of pages: 175