Rediscovering the marketing concept
By: by Frederick E. Webster, Jr
Series: Report -- no. 88-100; Working paper; Report (Marketing Science Institute) -- no. 88-100
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, MA
Language: eng
Number of pages: 21
Subjects: Marketing
Notes: "January 1988"

Bibliography: p. 19-20.