Waiting for your cat to bark?
Subtitle: persuading customers when they ignore marketing
By: Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis.
Contributors: Eisenberg, Jeffrey.; Davis, Lisa T.
Publisher: Nelson Business
Published: 2006
Place of publication: Nashville
Language: eng
Number of pages: 225
ISBN-13: 9780785218975
Subjects: Consumer behavior; On-demand marketing; On-demand advertising
Other titles: Persuading customers when they ignore marketing.
Table of contents: title: Dogs, cats, and marketing; title: Experiencing the brand; title: Friction and customer experience; title: Why marketing is simple but hard; title: Marketers out of control; title: Customers in control; title: How customers buy; title: Maintaining persuasive momentum; title: Marketing and sales collide; title: The design of persuasive systems; title: A web of interactivity; title: Brands cross channels; title: Insights and customer data; title: Personalization or "persona-lization"; title: Introducing personas; title: Uncovering the knowable; title: Disclosing the necessary; title: Mapping business topology; title: The topology of a sale; title: The human operating system; title: Choosing personas; title: Bringing personas to life; title: The architecture metaphor; title: Wireframing as an interactivity map; title: Architecting a persuasion scenario; title: Storyboarding and prototyping the scenarios; title: Accountable marketing; title: Persuasion architecture: a six-step process; title: Celebrating your cats' meows.