Electronic commerce
By: Gary P. Schneider and James T. Perry
Contributors: Perry, James T.
Publisher: Course Technology
Published: 2000
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 408
ISBN-13: 9780760011799
Subjects: Commerce électronique; Marketing sur Internet; Mesures; Electronic commerce; Monnaie électronique; Planification stratégique; Internet; Sécurité
Notes: "Excellence in information systems"--Cover.

Includes bibliographical references and index.
Table of contents: title: ch. 1.; title: Introduction to electronic commerce -- -- ch. 2.; title: The Internet and the web : infrastructure for electronic commerce -- -- ch. 3.; title: Web-based tools for electronic commerce -- -- ch. 4.; title: Electronic commerce software -- -- ch. 5.; title: Security threats to electronic commerce -- -- ch. 6.; title: Implementing security for electronic commerce -- -- ch. 7.; title: Electronic payment systems -- -- ch. 8.; title: Strategies for marketing, sales, and promotion -- -- ch. 9.; title: Strategies for purchasing and support activities -- -- ch. 10.; title: Strategies for web auctions, virtual communities, and web portals -- -- ch. 11.; title: The environment of electronic commerce : international, legal, ethical, and tax issues -- -- ch. 12.; title: Business plans for implementing electronic commerce.