Welcome to the funnel
Subtitle: proven tactics to turn your social and content marketing up to 11
By: Miller, Jason A.
Publisher: Heavy Metal Thunder Publications
Published: 2014
Place of publication: [Place of publication not identified]
Language: eng
Number of pages: 157
ISBN-13: 9780692327487
Subjects: Branding (Marketing); Blogs; Digital media; Social aspects; Social media; Marketing; Online social networks; Public relations; Information society
Description: "Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that's what the top of the funnel is all about. It can be a marketer's "Paradise City", but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise-what's included here works across the board and can very quickly make an impact. Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social: * Content - Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment. * Social - Using social to build awareness, trust and drive high quality leads. * All Together Now - What the future holds for content and social and what it means for marketers. * The Credits - The essential resources you need to stay on top of trends in content and social media. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare." --Books in Print
Notes: Includes bibliographical references (page 157).
Table of contents: title: Death of the one-dimensional marketer; title: Content. If your writing sucks, so will your content ; The blog is the social media rug that ties the room together ; The blogging food groups ; What does content marketing have to do with leftover turkey? More than you think ; Not more content, but more relevant content ; Three ways to create a big rock ; Launching your big rock ; Keep on rolling ; The importance of going visual ; Twelve insights for achieving visual content success with Infographics ; Why you should give your B2B campaign to a B2C agency ; Building a content marketing A-Team ; How to empower employees as content champions ; Is there such a thing as having too much content? ; Your content kicks butt, but is it taking names? ; Three simple metrics ; Taking your content global ; Thought leadership: the what, the why, and the how ; 3 ways PR and content can work together ; Real-time content marketing ; Is your ego hijacking your content?; title: Social. Your philosophical approach to social is killin' me ; Debunking the "vanity metrics" ; The six golden rules of social media marketing ; The truth about social media leads ; A crash course in social selling ; A crash course in native advertising ; Building a kick-ass social media dashboard ; The importance of keeping your cool in the world of social media; title: All together now. How to hire a rockstar to do all of this ; What KISS can teach you about building a modern marketing team (how to organize your team for success) ; Stop hating on the automation, try a little tenderness ; The future of content and social ; It's a long way to the top is you want to rock n roll; title: 16 essential blogs you should be reading daily.