Testing distributed lag models of advertising effect
Subtitle: an analysis of dietary weight control product data
By: by Frank M. Bass and Darral G. Clarke.
Contributors: Clarke, Darral G., joint author.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 314
Publisher: Herman C. Krannert Graduate School of Industrial Administration, Purdue University
Published: 1971
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 51
Subjects: Advertising -- Mathematical models.
Notes: Bibliography: p. 40-41.