Understanding business marketing and purchasing
Subtitle: an interaction approach
By: edited by David Ford on behalf of the IMP Group.
Contributors: Ford, David, 1944-; Industrial Marketing & Purchasing Group.
Edition: 3rd ed.
Publisher: Thomson Learning
Published: 2002
Place of publication: Australia; London
Language: eng
Number of pages: 488
Subjects: Industrial marketing.; Industrial procurement.
Other titles: Understanding business markets.
Notes: Previous ed.: published as Understanding business markets. London, Dryden, 1997.