Strategic communications for nonprofits
Subtitle: a step-by-step guide to working with the media
By: Kathy Bonk ... [et al.] ; foreword by Larry Kirkman.
Contributors: Bonk, Kathy, 1953-; Bonk, Kathy, 1953-
Edition: 2nd ed.
Series: The Jossey-Bass nonprofit guidebook series
Publisher: Jossey-Bass
Published: 2008
Place of publication: San Francisco
Language: eng
Number of pages: 177
ISBN-13: 9780470181546
Subjects: Nonprofit organizations -- Management; Corporations -- Public relations
Notes: Rev. ed. of: Jossey-Bass guide to strategic communications for nonprofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999.

Includes index.
Table of contents: title: The basics of strategic communications; title: Elements of a strategic communications plan; title: Conducting research and targeting audiences; title: Framing and developing messages; title: Navigating a changing industry; title: Making the most of your resources; title: Earning good media coverage; title: Responding to a media crisis and managing backlash; title: Selecting and training spokespeople; title: Capitalizing on the power of partnerships; title: Chapters online : graphics, advertising, and evaluation.