The New Products Workshop
Subtitle: Hands-On Tools for Developing Winners
Publisher: McGraw-Hill Companies
Published: December 13, 1992
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780070203518
Subjects: Market research; Research & development management; New Product Development; Business / Economics / Finance; Business/Economics; Development - Business Development; Marketing - Product Management; New products