Market share and growth are not good predictors of the A/S ratio
By: Kusum L. Ailawadi, Paul W. Farris, and Mark E. Parry
Contributors: Farris, Paul; Parry, Mark E
Series: Report / Marketing Science Institute -- no. 93-105; Report (Marketing Science Institute) -- no. 93-105
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 34
Subjects: Advertising; Market share; Marketing -- Decision making; Marketing -- Management
Notes: "Technical working paper."

"May 1993."

Includes bibliographical references (p. 33-34)