Business Optimization
Subtitle: a Simple and Effective Approach for Acheiving Ongoing Business Success
Publisher: BookBaby
Published: 2014
Place of publication: Cork
Language: eng
Number of pages: 384
ISBN-13: 9781483532509
Description: This book proposes a simple but powerful model describing four major levers (prospects, processes, people and profits) present in any enterprise, and what it means for these to be "optimal", with respect to overall and sustainable organizational health. Using an illustrative real-life business story throughout, and backed by a clear explanation of.
Table of contents: title: Cover Page; Title Page; Copyright; Support For Business Optimization; CONTENTS; About the author; Foreword; Preface; A brief case study; title: Express Packages; Part 1: What is business optimization all about?; Introduction; Part 2: Optimizing prospects; title: Winning customers; Express Packages; title: The prospects picture; Introduction; Understanding the organization's business model; Appreciating the difference between sales and marketing; Market segmentation; Developing a marketing strategy; The sales and marketing funnel approach; Successful lead management.; title: Positioning the organization; title: Alliances and competitionKey customer service questions; Optimizing prospects summary; Part 3: Optimizing processes; title: Smooth task execution; Express Packages; title: The processes picture; Introduction; Establishing a creative culture; Asset life-cycle management; Better, faster, smarter; title: Building an execution-centered culture; Critical thinking questions; Business performance questions; Removing operational bottlenecks; Leveraging technology and innovation; Creating operational excellence; Optimizing processes summary.; title: Part 4: Optimizing people; title: Aligning individuals and teamsExpress Packages; title: The people picture; Introduction; Establishing a leadership vision; How do we best achieve managerial breadth?; Maximising employee motivation and engagement; Escaping the organizational hamster wheel; Is there a business leadership success formula?; Mastering organizational culture; "What if ...?" versus "yes, but ..." attitudes; Managing time; title: Successfully living in the present; Optimizing people summary; Part 5: Optimizing profits; title: Sustainable financial control; Express Packages; title: The profits picture.; title: IntroductionStrategic planning models; Cash flow; title: The key business driver; Cost management and reduction strategies; Ethical leadership; Effective risk management; Establishing an effective board; Creating a sustainable organization; Valuing a business; Optimizing profits summary; Part 6: Applying business optimization; Express Packages; title: Pulling it all together; Introduction; Asking insightful questions; Business optimization results; Summing up; title: The "KISS" principle; Applying business optimization summary; Express Packages; title: An afterword; Summary; Further reading; Contact us.