Tokusanhin no ryūtsū kakumei
Subtitle: "isson ippin" no māketingu o kangaeru
By: Tokusanhin Ryūtsū Kenkyūkai henshū.
Contributors: Tokusanhin Ryūtsū Kenkyūkai.
Publisher: Gyōsei
Published: 1987
Place of publication: Tōkyō
Language: jpn
Number of pages: 235
Subjects: Marketing -- Japan.; Retail trade -- Japan.