Advances in advertising research and management
Subtitle: proceedings of the annual conference of the American Academy of Advertising, 1979
By: American Academy of Advertising 21st national conference, April 21-24, 1979, Michigan State University  edited by Steven E. Permut.
Contributors: Permut, Stephen E.
Publisher: The Academy
Published: 1979
Place of publication: New Haven, Conn
Language: eng
Number of pages: 187
Subjects: Advertising -- United States -- Congresses.
Notes: Includes bibliographies and indexes.