Identity and strategy
Subtitle: how individual visions enable the design of a market strategy that works
By: Olaf G. Rughase.
Publisher: Edward Elgar Pub.
Published: 2006
Place of publication: Cheltenham, UK; Northampton, MA
Language: eng
Number of pages: 232
Subjects: Strategic planning.; Corporate culture.; Organizational change.; Marketing.
Description: "This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making."--Jacket.
Notes: Includes bibliographical references.