TM
Subtitle: the untold stories behind 29 classic logos
By: Mark Sinclair
Published: 2014
Language: eng
Number of pages: 223
ISBN-13: 9781780671659
Subjects: Design; Logos (Symbols); Branding (Marketing); Trademarks; Commercial art
Other titles: Untold stories behind 29 classic logos
Description: TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
Notes: Includes index.
Table of contents: title: Bell System, Saul Bass, 1960; title: British Rail, Gerry Barney, Design Research Unit, 1964; title: British Steel, David Gentleman, 1969; title: CBS, William Golden, 1951; title: Centre Pompidou, Jean Widmer, Visuel Design Association, 1977; title: Canadian National, Allan Fleming, Cooper and Beatty, 1960; title: CND, Gerald Holtom, 1958; title: Coca-Cola, Frank Mason Robinson, 1886; title: Deutsche Bank, Anton Stankowski, Stankowski + Duschek, 1974; title: ENO, Mike Dempsey, Carroll, Dempsey & Thirkell, 1991; title: ERCO, Otl Aicher, 1974; title: I Love New York, Milton Glaser, Milton Glaser, Inc., 1975; title: London Underground, Edward Johnston, 1916; title: Michelin, O'Galop, 1898; title: München 1972, Coordt von Mannstein, Graphicteam Köln, 1968; title: Musèe d'Orsay, Bruno Monguzzi, 1983; title: NASA, Bruce Blackburn, Danne & Blackburn, 1974; title: National Theatre, Ian Dennis, HDA International, 1974; title: Osborne Bull, Manolo Prieto, 1956; title: Penguin, Edward Young, 1935; title: Perú, FutureBrand Buenos Aires and Lima, 2010; title: Pirelli, unknown, 1907; title: Randstad, Ben Bos, Total Design, 1966; title: Sol de Miró, Joan Miró, 1984; title: Tate, Wolff Olins, 1999; title: UPS, Paul Rand, 1961; title: V&A, Alan Fletcher, Pentagram, 1989; title: Woolmark, Franco Grignani, 1964; title: WWF, Sir Peter Scott, 1961.