Motivating the industrial salesforce
Subtitle: the attractiveness of alternative rewards
By: by Gilbert A. Churchill, Jr., Neil M. Ford, and Orville C. Walker, Jr
Contributors: Ford, Neil M.; Walker, Orville C.
Series: Report (Marketing Science Institute) -- no. 76-115; Report (Marketing Science Institute) -- no. 76-115.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 62
Subjects: Sales personnel
Notes: "Working paper"--Cover.

"Preliminary research report"--Cover.