Pharmaceutical marketing in the 21st century
By: Mickey C. Smith, editor.
Contributors: Smith, Mickey C.
Publisher: Pharmaceutical Products Press
Published: 1996
Place of publication: Binghamton, N.Y
Language: eng
Number of pages: 283
Subjects: Drugs -- Marketing.; Drug Industry -- economics.; Marketing of Health Services -- trends.; Pharmacy Administration.
Other titles: Pharmaceutical marketing in the twenty-first century
Notes: Includes bibliographical references.
"Has also been published as Journal of pharmaceutical marketing & management, volume 10, numbers 2/3, 1996"--T.p. verso.