Determinants of advertising intensity
Subtitle: a review of the marketing literature
By: by Paul W. Farris
Contributors: Marketing Science Institute
Series: Working paper - Marketing Science Institute; Report (Marketing Science Institute) -- no. 77-109; Report (Marketing Science Institute) -- no. 77-109.; Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1977
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 40
Subjects: Advertising; Rate of return; Costs
Other titles: Advertising intensity.
Notes: "Preliminary research report."

Bibliography: p. 38-40.