Advertising and price elasticity in a model of dominant firm markets
By: Timothy M. Devinney, Hubert Gatignon.
Contributors: Gatignon, Hubert.; European Institute for Advanced Studies in Management.
Series: Working papers (European Institute For Advanced Studies in Management) -- no.88-24
Publisher: European Institute For Advanced Studies in Management
Published: 1988
Place of publication: Brussels
Language: eng
Number of pages: 35
Subjects: Pricing -- Econometric models.; Elasticity (Economics) -- Econometric models.; Advertising.