Black social dance in television advertising
Subtitle: an analytical history
By: Carla Stalling Huntington
Publisher: McFarland & Co.
Published: 2011
Place of publication: Jefferson, N.C
Language: eng
Number of pages: 190
ISBN-13: 9780786459445
Subjects: Television advertising; Social life and customs; African American influences; Dance; African American dance; Popular culture; Civilization; African Americans; History
Description: "This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a culture that has drawn upon African-American arts to sell products"--Provided by publisher.
Notes: Includes bibliographical references (p. 169-187) and index.
Table of contents: title: Dance theory; title: Marketing, advertising, and dance; title: A history of Black social dance in commercials; title: On Black social dance in commercials in 2010; title: Interpretations; title: Conclusion and future research.