Agency
Subtitle: starting a creative firm in the age of digital marketing
By: Rick Webb
Edition: First edition.
Series: Advertising age
Published: 2015
Language: eng
Number of pages: 341
ISBN-13: 9781137279866
Subjects: Management; Internet marketing; Small business; Marketing; New business enterprises; Advertising agencies; Entrepreneurship
Notes: Various printings.

Includes bibliographical references (pages 327-333) and index.
Table of contents: title: Why am I doing this?; title: The vision; title: The value proposition of culture; title: Culture and vision; title: Communication; title: What is good?; title: Ideas; title: Process; title: Working for other agencies; title: Pro bono work; title: The basics; title: The emotional; title: The pitch; title: The rational; title: On partners and partnership; title: The team; title: Employee retention; title: Employee departures; title: Bootstrapping; title: I want to get rich; title: On growth; title: Banks and funding; title: Starting up; title: How much to charge?; title: Sows, msas, and in-pros; title: Tracking time; title: Billing, collections & cash flow; title: Working with vendors; title: Employee expenses; title: Expanding beyond your core; title: How much is my company worth?; title: Creating a product in your service firm; title: Working for startups; title: Case studies of startups within an agency; title: Getting acquired; title: The fear.