Marketing doctoral dissertation abstracts, 1974-75
By: compiled and edited by Donald L. Shawver.
Contributors: Shawver, Donald L.
Series: AMA bibliography series, no. 24
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 380
Subjects: Marketing -- Abstracts.; Dissertations, Academic -- United States -- Abstracts.
Notes: Includes index.