Werbung und Topik
Subtitle: Textanalyse und Diskurskritik
By: Hansruedi Spörri.
Series: Tausch ;; Bd. 5
Publisher: P. Lang
Published: 1993
Place of publication: Bern; New York
Language: ger
Number of pages: 164
Subjects: Advertising -- Language.; Communication in marketing.; Semiotics.; Discourse analysis.
Notes: Includes bibliographical references (p. 163-164).
Originally presented as the author's thesis (doctoral)--Universität Zürich, 1992.