Innovation--key to marketing progress
Subtitle: proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington, D. C.
By: Edited by Henry Gomez.
Contributors: Gomez, Henry. ed.
Published: 1963
Place of publication: Chicago
Language: eng
Number of pages: 685
Subjects: Marketing -- Congresses.
Genres: Congresses.
Notes: Includes bibliographical footnotes.