Essentials of consumer behavior
Subtitle: concepts and applications
By: Carl E. Block, Kenneth J. Roering.
Contributors: Roering, Kenneth J., joint author.
Edition: 2d ed.
Series: The Dryden Press series in marketing
Publisher: Dryden Press
Published: 1979
Place of publication: Hinsdale, Ill
Language: eng
Number of pages: 650
Subjects: Consumer behavior; Marketing research
Notes: Includes bibliographical references and indexes.