Marketing Nutrition
Subtitle: Soy, Functional Foods, Biotechnology, and Obesity (The Food Series)
Publisher: University of Illinois Press
Published: June 8, 2005
Language: eng
Format: Hardcover
Number of pages: 224
ISBN-13: 9780252029424
Subjects: Dietetics & nutrition; Food manufacturing & related industries; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Industries - Agribusiness; Communication in diet therapy; Food habits; Marketing; Nutrition; Patient education
First sentence: Marketing is not simply a clever "Got Milk" advertising campaign, a fifty-cent coupon on a soy burger, or a convenient combination pack of precut vegetables.
Description: "Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition." "Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing."--BOOK JACKET.