Ageless marketing
Subtitle: strategies for reaching the hearts & minds of the new customer majority
By: David B. Wolfe, with Robert E. Snyder.
Contributors: Snyder, Robert E.
Publisher: Dearborn Trade Publishing; Dearborn Trade Pub.
Published: 2003
Place of publication: Chicago, IL
Language: eng
Number of pages: 359
Subjects: Older consumers.; Marketing.
Other titles: Ageless marketing :
Notes: Includes bibliographical references and index.