Key concepts in marketing
By: Jonathan Sutherland and Diane Canwell
Contributors: Canwell, Diane
Series: Palgrave key concepts; Palgrave key concepts
Publisher: New York; Palgrave Macmillan
Published: 2004
Place of publication: Houndmills, Basingstoke, Hampshire
Language: eng
Number of pages: 310
ISBN-13: 9781403915276; 9781403932105
Subjects: Marketing; Dictionaries
Other titles: Marketing
Notes: Includes bibliographical references and index.