Consumer choice between hedonic and utilitarian goods
By: by R. Dhar and K. Wertenbroch.
Contributors: Wertenbroch, Klaus.; INSEAD.
Series: Working papers / INSEAD -- 99/61/MKT; Working papers -- 99/61/MKT.
Publisher: INSEAD
Published: 1999
Place of publication: Fontainebleau
Language: eng
Number of pages: 30