Digital engagement
Subtitle: internet marketing that captures customers and builds intense brand loyalty
By: Leland Harden and Bob Heyman.
Contributors: Heyman, Bob, 1948-
Publisher: American Management Association
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 244
ISBN-13: 9780814410721
Subjects: Internet marketing; Brand loyalty
Notes: Includes bibliographical references and index.