Media e co-marketing sportivo
Subtitle: strategie di convergenza nel mercato globale e locale
By: Sergio Cherubini, Marco Canigiani
Contributors: Canigiani, Marco
Series: Azienda moderna -- n. 418; Azienda moderna -- 418.
Publisher: FrancoAngeli
Published: 2000
Place of publication: Milano, Italy
Language: ita
Number of pages: 127
Subjects: Marketing; Sports; Corporate sponsorship; Mass media and sports
Notes: Includes bibliographical references (p. 23).