The aging consumer
Subtitle: perspectives from psychology and economics
By: edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon.
Contributors: Drolet, Aimee Leigh.; Schwarz, Norbert, Dr. phil.; Yoon, Carolyn, 1960-
Publisher: Taylor & Francis
Published: 2010
Place of publication: New York, NY
Language: eng
ISBN-13: 9781848728103; 9781848728110
Subjects: Older consumers; Consumer behavior; Consumption (Economics); Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Cognitive psychology and neuroscience of aging / Angela H. Gutchess; title: Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder; title: Socioemotional selectivity theory : implications for consumer research / Aimee Drolet, Loraine Lau-Gesk, Patti Williams and Hyewook Genevieve Jeong; title: Aging-related changes in decision making / Ellen Peters; title: Do workers prepare rationally for retirement? / Gary Burtless; title: New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle and Melayne M. McInnes; title: The ageing consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould; title: Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole; title: Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent; title: Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz; title: Age-branding / Harry R. Moody and Sanjay Sood; title: Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion and Ryan Yordon.