influence of advertising on price sensitivity
By: Dick R. Wittink.
Series: Research paper / Graduate School of Business, Stanford University ; no. 328; Research paper (Stanford University. Graduate School of Business) -- no. 328.
Publisher: Graduate School of Business, Stanford University
Published: 1976
Place of publication: [Stanford]
Language: eng
Number of pages: 11
Subjects: Pricing.; Prices -- Mathematical models.
Notes: Includes bibliographical references (leaf 11).