Fei yu le chan pin de yu le ying xiao chuan bo
Subtitle: Entertainment marketing communications
By: Wen Shuo bian zhu
Edition: Di 1 ban
Series: Zong heng yu le jing ji wen ku; Zong heng yu le jing ji wen ku
Publisher: Gong shang chu ban she
Published: 2003
Place of publication: Beijing
Language: chi
Number of pages: 318
ISBN-13: 9787800127793
Subjects: Marketing; Communication in marketing
Other titles: Entertainment marketing communications
Notes: Includes bibliographical references.