Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconcious needs, and hospitality guest research
Contributors: Megehee, C.M.; Ogle, A.
Series: Advances in culture, tourism and hospitality research, ISSN 1871-3173 ; 3; Advances in culture, tourism and hospitality research, ISSN 1871-3173 ; 3
Publisher: Emerald
Published: 2009
Place of publication: Bingley, UK
Language: eng
Number of pages: 308
ISBN-13: 9781849506038
Notes: Includes bibliographical references.