After the ban
Subtitle: the Japanese market for U.S. beef
By: Roxanne Clemens
Contributors: Midwest Agribusiness Trade Research and Information Center
Series: MATRIC briefing paper -- 07-MBP 12
Publisher: Midwest Agribusiness Trade Research and Information Center, Iowa State University
Published: 2007
Place of publication: Ames, Iowa
Language: eng
Number of pages: 26
Subjects: Beef industry; Imports
Description: In the months following the reopening of the Japanese market to imports of U.S. beef on July 26, 2006, Japanese importers were unable to procure adequate supplies. This paper discusses reasons for early supply shortages and some of the policy and trade issues that will affect demand for U.S. beef in the short to medium term. The paper also discusses current marketing efforts for domestic and imported beef, new marketing technologies, and general consumer trends. The information presented in this paper includes on-site observations and data from meetings with Japanese importers and retailers and industry experts during market research in Tokyo and Osaka in November 2006.
Notes: "April 2007."

Includes bibliographical references (p. [24]-26).

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