The psychology of advertising
By: Bob M. Fennis and Wolfgang Stroebe
Contributors: Stroebe, Wolfgang, author
Edition: Second edition.
Publisher: Psychology Press
Published: 2016
Language: eng
Number of pages: 438
ISBN-13: 9781848723061; 9781848723054
Subjects: Attitudes; Advertising; Consumers; Psychological aspects
Notes: Previous edition: 2010.

Includes bibliographical references and indexes.