Hospitality sales and advertising
By: James R. Abbey.
Contributors: American Hotel & Motel Association. Educational Institute.
Edition: 2nd ed.
Publisher: Educational Institute of the American Hotel & Motel Association
Published: 1996
Place of publication: East Lansing, Mich
Language: eng
Number of pages: 691
Subjects: Hospitality industry -- Marketing.; Advertising -- Hospitality industry.; Market segmentation.
Notes: Includes bibliographical references and index.