12 Smart Practices to Improve Marketing and Sales
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740306965
Table of contents: title: Content; title: About the Author; title: Preface; title: Foreword; title: Section I: Content Marketing and Lead Generation; title: 1. Produce Content That Both Your Users and Search Engines Will Love; title: 2. In Today’s Content Marketing Warfare – Here are 10 Tips for Winning; title: 3. Your Content Marketing Strategy Is In Place, But You Lack Resources – Now What; title: 4. How to Grow your Customer Base – Forget the Sales Pitch, Offer Value; title: 5. How to Implement an Effective Lead Scoring System; title: 6. Achieve Greater Success With Lead Nurturing; title: Section II: Digital Marketing and Marketing Technology; title: 7. Changing to Modern Marketing? Hire a Marketing A-Team; title: 8. Personality Marketing: Smart Data Instead of Big Data in Retail; title: 9. How Information Technology Successfully Adds Value to Marketing; title: 10. Various Big Data Opportunities in Product Management; title: 11. Marketing is Gaining Importance Through Technology; title: 12. How to Overcome Challenges Connecting Marketing Automation With CRM