The ad game
Subtitle: playing to win
By: G. Robert Cox, Edward J. McGee.
Contributors: McGee, Edward J.
Publisher: Prentice Hall
Published: 1990
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 226
Subjects: Advertising -- Handbooks, manuals, etc.; Sales promotion -- Handbooks, manuals, etc.
Notes: Includes index.