The effects of customer confusion on the information searching behaviour which is a vital part of the decision-making process in the UK mobile phone market
By: Vikas Vijen.
Publisher: University College Northampton
Published: 2002
Place of publication: Northampton
Language: eng
Number of pages: 100
Notes: Dissertation M.Sc. Business computing.

Dissertation (M.Sc.) - University College Northampton, November 2002.