The paradox of low quality and high use
Subtitle: how researcher trust impacts market research outcomes
By: Christine Moorman, John R. Austin
Contributors: Austin, Jon R.
Series: Report -- no. 95-116; Report (Marketing Science Institute) -- no. 95-116
Publisher: Marketing Science Institute
Published: 1995
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 27
Subjects: Marketing research; Trust
Notes: "Working paper."

"November 1995."

Includes bibliographical references (p. 25-27)