Examining newspapers
Subtitle: what research reveals about America's newspapers
By: Gerald Stone.
Series: The Sage commtext series ;; v. 20
Publisher: Sage Publications
Published: 1987
Place of publication: Newbury Park, Calif
Language: eng
Number of pages: 151
Subjects: American newspapers.
Description: Examining Newspapers reviews recent, significant findings about newspapers and the newspaper industry. Arranged in chapters from news gathering through writing, editing, management, readership, and audience effects, this insightful volume focuses on continuing, important themes in newspaper research. The author presents key studies and synthesizes their results to draw conclusions concerning what current research tells us about publishing audience-relevant information and about competing successfully for people's time and dollars. In addition, the volume is extensively referenced to lead readers back to the original research articles from which answers have been drawn.
Notes: Bibliography: p. 136-140.
Includes indexes.