Strategic marketing problems
Subtitle: cases and comments
By: Roger A. Kerin, Robert A. Peterson.
Contributors: Peterson, Robert A. 1944-
Publisher: Allyn and Bacon
Published: 1978
Place of publication: Boston
Language: eng
Number of pages: 427
Subjects: Marketing -- Case studies.; Marketing -- Decision making.; Marketing -- Management.
Genres: Case studies.
Notes: Includes bibliographies.
Includes index.