Advertising principles
Subtitle: choice, challenge, change
By: Bruce G. Vanden Bergh, Helen Katz.
Contributors: Katz, Helen E.
Publisher: NTC Business Books
Published: 1999
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 582
Subjects: Advertising.
Notes: Includes bibliographical references (p. 543-550) and indexes.