Industrial advertising and sales promotion
Subtitle: (Advertising and selling industrial goods)
By: by Vergil D. Reed ...
Publisher: The Ronald Press Company
Published: 1936
Place of publication: New York
Language: eng
Number of pages: 287
Subjects: Advertising.; Marketing.
Notes: Bibliography: p. 271-281.
Thesis (Ph. D.)--Columbia University, 1936.
Vita.
Published also without thesis note under title: Advertising and selling industrial goods.