Promoting nonprofit organizations
Subtitle: a reputation management approach
By: Ruth Ellen Kinzey
Publisher: Routledge
Published: 2013
Place of publication: New York
Language: eng
Number of pages: 231
ISBN-13: 9780415899260; 9780415899277
Subjects: Nonprofit organizations; Management
Notes: Includes bibliographical references (p. [214]-223) and index.
Table of contents: title: Welcome to the not-for-profit world; title: Strategic communication planning; title: Sustainable citizenship; title: Crisis communication; title: Cause-related marketing; title: The art of connectivity; title: Creating nonprofit engagement.