Fashion advertising and promotion
By: Arthur A. Winters, Stanley Goodman.
Contributors: Goodman, Stanley, 1907- joint author.
Edition: 5th ed.
Publisher: Fairchild Publications
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 246
Subjects: Advertising -- Fashion -- United States.
Notes: Bibliography: p. 224-225.
Includes index.