Seducing the subconscious
Subtitle: the psychology of emotional influence in advertising
By: Robert Heath
Publisher: Wiley
Published: 2012
Place of publication: Chichester, West Sussex; Hoboken, NJ
Language: eng
Number of pages: 248
ISBN-13: 9780470974889
Subjects: PSYCHOLOGY / Cognitive Psychology; Advertising; Psychological aspects
Description: "Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--
Notes: Includes bibliographical references and index.