Criteria to assess brand success
By: Leslie de Chernatony, Francesca Dall'Olmo Riley and Fiona Smith.
Contributors: Dall'Olmo Riley, Francesca.; Smith, Fiona.; Open University. Business School.
Series: Working paper series / Open University Business School Research --  98/3; Working paper series --  98/3.
Publisher: Open University Business School Research
Published: 1998
Place of publication: Milton Keynes
Language: eng