Economic effects of marketing research.
Series: Michigan business studies,; v. 11, no. 4
Publisher: Bureau of Business Research, School of Business Administration, University of Michigan
Published: 1953
Place of publication: Ann Arbor
Language: eng
Number of pages: 118
Subjects: Marketing research; Retail trade
Notes: Bibliography: p. 115-118.
"Developed from a doctoral dissertation titled  Some economic effects of marketing research (Ann Arbor: University Microfilms, 1952)"