Real fantasies
Subtitle: Edward Steichen's advertising photography
By: Patricia Johnston.
Publisher: University of California Press
Published: 1997
Place of publication: Berkeley, Calif
Language: eng
Number of pages: 351
Subjects: Steichen, Edward, -- 1879-1973; Advertising photography -- United States -- History
Notes: Includes bibliographical references (p. 287-337) and index.
Table of contents: title: Patronage and style in Steichen's early work; title: The age of corporate patronage: advertising accelerates the demand for photography; title: From "reality" to "fantasy" in early photographic advertising; title: Subtle manipulations: the persuasion of realism; title: The modern look in advertising photography and product design; title: The collaborative image; title: Testaments to class mobility; title: Viewing fine and applied art: the female spectator and advertisements; title: Melodrama in black and white and color; title: Ethnographic advertising.