Inc. magazine presents how to really create a successful business plan
Subtitle: featuring the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's
By: David E. Gumpert.
Edition: Rev. and expanded 3rd ed.
Publisher: Inc. Pub.
Published: 1996
Place of publication: Boston, MA
Language: eng
Number of pages: 236
Subjects: New business enterprises -- Finance.; New business enterprises -- Planning.; Business planning.
Other titles: How to really create a successful business plan; Inc.
Description: This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?
Notes: Includes index.