Implementing the marketing concept one employee at a time
Subtitle: pinpointing beliefs about customer focus as a lever for organizational renewal
By: Chris T. Allen, Edward F. McQuarrie, Terri Feldman Barr.
Contributors: McQuarrie, Edward F.; Barr, Terri Feldman.; Marketing Science Institute.
Series: Working Paper -- no.98-125
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng