Die Presse und ihre Bedeutung für den Fremdenverkehr
Subtitle: gezielter Einsatz der Presse in der Praxis
By: Gabriele Junge.
Series: Heilbronner Hochschulschriften.; Bd. 4
Publisher: Huss-Verlag
Published: 1982
Place of publication: München
Language: ger
Number of pages: 126
Subjects: Press -- Economic aspects -- Germany (West); Advertising -- Germany (West) -- Tourism; Advertising, Newspaper -- Germany (West); Advertising, Magazine -- Germany (West); Tourism -- Germany (West)
Notes: Bibliography: p. 115-120.
Originally presented as the author's Diplomarbeit (Diplom-Betriebswirt)--Fachlochschule Heilbronn.