Opportunities in direct marketing careers
By: Anne Basye
Edition: Rev. ed.
Publisher: McGraw-Hill
Published: 2008
Place of publication: New York
Language: eng
Format: [electronic resource] /
Number of pages: 150
ISBN-13: 9780071641906
Subjects: Direct marketing; Vocational guidance; Case studies
Other titles: Direct marketing careers
Notes: Includes bibliographical references (p. 147-150).

Description based on print version record.
Table of contents: title: Direct marketing: its past, present, and future; title: Direct marketing and the Internet; title: Direct marketing companies; title: Catalog companies; title: Direct marketing agencies; title: Telemarketing; title: List industry; title: Database marketing; title: Opportunities in other industries; title: Educational preparation and starting a career.