Uri nara chuyo sobijae chejo ŏpchʻe ŭi pʻanmae chʻokchin hwaltong e kwanhan yŏnʼgu
Subtitle: tʻŭkhi sangjang hoesarŭl chungsim ŭro = A study on the sales promotion activities of leading consumer goods manufacturers in Korea
By: Chŏng Hyŏl-lip.
Publisher: Chŏng Hyŏl-lip
Published: 1982
Place of publication: [Seoul]
Language: kor
Number of pages: 205
Subjects: Marketing -- Korea (South) -- Management; Outlet stores -- Korea (South); Manufacturing industries -- Korea (South)
Other titles: Study on the sales promotion activities of leading consumer goods manufacturers in Korea.
Notes: Thesis (Ph. D.)--Kŏnʼguk Taehakkyo Taehagwŏn, 1982.
Bibliography: p. 171-179.
In Korean.
Summary in English.