Marketing Information
Subtitle: A Strategic Guide for Business and Finance Libraries (Monograph Published Simultaneously as the Journal of Business)
Publisher: Haworth Press
Published: November 30, 2004
Language: eng
Format: Hardcover
Number of pages: 342
ISBN-13: 9780789021120
Subjects: Market research; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Strategic planning; Marketing - Research; Advertising & Promotion; Handbooks, manuals, etc; Marketing research
First sentence: This chapter provides the foundation for the more specialized chapters that follow.