The new rules of marketing and PR
Subtitle: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
By: by David Meerman Scott.
Publisher: John Wiley & Sons, Inc.
Published: 2007
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 275
ISBN-13: 9780470113455
Subjects: Internet marketing; Public relations
Notes: Includes index.

Includes bibliographical references and index.