Managing media convergence
Subtitle: pathways to journalistic cooperation
By: by Kenneth C. Killebrew.
Edition: 1st ed.
Series: Media and technology series
Publisher: Blackwell
Published: 2005
Place of publication: Ames, Iowa
Language: eng
Number of pages: 218
Subjects: Journalism -- Management.; Journalism -- Technological innovations.
Description: "Managerial expediency, efficiency and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully meet the challenges of the new media workplace."--Jacket.
Notes: Includes bibliographical references (p. 199-210) and index.