Die Lead-Markt-Strategie
Subtitle: Das Geheimnis weltweit erfolgreicher Innovationen
Contributors: H.G. Gemünden (Foreword)
Edition: 1 edition
Publisher: Springer
Published: January 2006
Language: ger
Format: Hardcover
Number of pages: 246
ISBN-13: 9783540241775
Subjects: Engineering - Industrial; Management - General; Management Science; Business & Economics / Management Science; Globale Innovation; Innovationsmanagement; Internationales Marketing; Lead Market; Lead-Markt; Lead-Markt-Strategie; Business / Economics / Finance