Marketing and the library
By: Gary T. Ford, editor.
Contributors: Ford, Gary T.
Publisher: Haworth Press; Routledge
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 80
Subjects: Libraries -- Public relations; Libraries -- Marketing
Notes: Includes bibliographical references.
"Has also been published as Journal of library administration, volume 4, number 4, winter 1983"--T.p. verso.
Table of contents: title: Introduction / Gary T. Ford; title: Megatrend marketing / Barbara Conroy; title: Library market segmentation / Anne J. Matthews; title: The ABC's of implementing library marketing / Andrea C. Dragon, Tony Leisner; title: Distribution of the library's product / Darlene E. Weingand; title: Marketing myopia / Theodore Levitt.