Children and television advertising
Subtitle: policy issues, perspectives, and the status of research
By: by John R. Rossiter
Series: Research ... paper - Graduate School of Business, Columbia University -- [new ser.] no. 264A; Research paper -- no. 264A.
Publisher: Graduate School of Business, Columbia University
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 40
Notes: "To appear in The three faces of children's television, edited by E.L. Palmer and A. Dorr."

Bibliography: p. 38-40.