Provocateur
Subtitle: Images of Women and Minorities in Advertising
Edition: 3 edition
Publisher: Rowman & Littlefield Publishers, Inc.; Rowman & Littlefield Publishers
Published: December 28, 2007
Language: eng
Format: Hardcover
Number of pages: 200
ISBN-13: 9780742555389
Subjects: Advertising; Sociology (General); Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Non-Classifiable; Sociology - General; Minorities in advertising; Social aspects; Women in advertising
Description: "In the third edition of Provocateur, sociologist Anthony J. Cortese offers an in-depth critical analysis of modern advertising - perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes new advertisements and updated analyses, and Coretese concludes with policy implications for advertising."--Jacket.