Marketing essentials
By: Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk.
Contributors: Kimbrell, Grady.; Woloszyk, Carl A.
Published: 1991
Place of publication: Mission Hills, Calif. : Glencoe/McGraw-Hill
Language: eng
Number of pages: 548
Subjects: Marketing.
Notes: "For a one-year or two-year high school marketing program ... could also be adapted for use in a two-year technical school or college"--Teacher's ed., p. T7.