Macromarketing, a Canadian perspective
By: [edited by] Donald N. Thompson ... [et al].
Contributors: Thompson, Donald N.
Series: Proceedings series - American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago
Language: eng
Number of pages: 318
Subjects: Marketing -- Canada -- Congresses.; Consumer protection -- Canada -- Congresses.; Consumer protection -- Law and legislation -- Canada -- Congresses.
Notes: Includes bibliographies.