Marketing management
Subtitle: text and cases
By: Douglas J. Dalrymple, Leonard J. Parsons.
Contributors: Parsons, Leonard J.
Edition: 6th ed.
Publisher: Wiley; John Wiley & Sons Inc
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 984
Subjects: Marketing -- Management.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.