Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy.
Series: Washington State University. Bureau of Economic Research. Economic and business studies bulletin; no. 39
Publisher: Washington State University, Bureau of Economic and Business Research, College of Economics and Business
Published: 1963
Place of publication: Pullman
Language: eng
Number of pages: 165
Subjects: Marketing.
Notes: Bibliography: p. 163-165.