La retórica del mensaje publicitario
Subtitle: un estudio de la publicidad inglesa
By: Marisa Díez Arroyo.
Publisher: Universidad de Oviedo, Servicio de Publicaciones
Published: 1998
Place of publication: [Oviedo]
Language: spa
Number of pages: 359
Subjects: Advertising -- Language.; Advertising -- Great Britain -- Language.; Communication -- Social aspects -- Great Britain.
Other titles: Estudio de la publicidad inglesa
Notes: Includes bibliographical references.

Text in Spanish with some quotations in English.