A box-Jenkins analysis of the advertising-sales relationship
By: Richard M. Helmer, Johny K. Johansson
Contributors: Johansson, Johny K.; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 215; Faculty working papers -- no. 215.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1974
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 26
Notes: Includes bibliographical references.