Media programming
Subtitle: strategies and practices
By: Susan Tyler Eastman, Douglas A. Ferguson.
Contributors: Ferguson, Douglas A.; Eastman, Susan Tyler.
Edition: 7th ed.
Publisher: Thomson/Wadsworth
Published: 2005
Place of publication: Australia; Belmont, CA
Language: eng
Number of pages: 465
Subjects: Television programs -- Planning; Radio programs -- Planning; Cable television -- Planning
Description: This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref.   [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text covers all aspects of media programming for broadcast and cable television, radio, and the Internet ... The authors explore how programs (units of content) are selected (or not selected), how programs are arranged in schedules of various kinds, how programs are evaluated by the industry, and how they are promoted to audiences and advertisers. The book also delves into the limits of media programming arising from technology, regulations, policies, and marketing needs, as well as how things like human attention spans, lifestyle patterns and economics determine the availability and arrangement of media entertainment content. -http://www.wadsworth.com.
Notes: Rev. ed. of: Broadcast/cable/web programming.  6th ed.  c2002.

Includes bibliographical references (p. 435-441) and index.
Table of contents: title: Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication; title: Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming; title: Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming; title: Radio programming: Music radio programming; Information radio programming; title: Glossary.