Value for money marketing
Subtitle: a guide to measuring marketing performance
By: Roddy Mullin
Series: Marketing in action series
Publisher: Kogan Page
Published: 2001
Place of publication: London; Milford, CT
Language: eng
Number of pages: 276
Subjects: Marketing -- Management; Marketing -- Evaluation
Notes: "In association with Marketing"

Includes bibliographical references (p. [263]-268) and index

One CD-Rom in pocket attached to inside back cover