The consuming instinct
Subtitle: what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature
By: by Gad Saad
Publisher: Prometheus Books
Published: 2011
Place of publication: Amherst, N.Y
Language: eng
Number of pages: 374
ISBN-13: 9781616144296
Subjects: Evolutionary psychology; Consumer behavior; Psychology; Consumers; Psychological aspects; Consumption (Economics)
Notes: Includes bibliography and index.
Table of contents: title: Consumers : born and made; title: I will survive; title: Let's get it on; title: We are family; title: That's what friends are for; title: Cultural products : fossils of the human mind; title: Local versus global advertising; title: Marketing hope by selling lies; title: Darwinian rationale for consumer irrationality; title: Darwin in the halls of the business school; title: Concluding remarks.