Marketing and logistics moving towards full integration as one concept "marketing logistics"
By: Zeyad Naji and Martijn Mathot.
Contributors: Mathot, Martijn.; Buckinghamshire College. Business School.
Series: Buckinghamshire Business School research papers -- RP1/96
Publisher: Buckinghamshire Business School
Published: 1996
Place of publication: Chalfont St. Giles
Language: eng
Number of pages: 10
Subjects: Business logistics.; Marketing.
Notes: Title from cover.

Includes bibliographical references.