Internet Marketing
Subtitle: Building Advantage in a Networked Economy
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: April 18, 2003
Language: eng
Format: Hardcover
Number of pages: 768
ISBN-13: 9780072538427
Subjects: Economics, Finance, Business and Industry; Internet - General; Business / Economics / Finance; Textbooks; Business/Economics; Internet marketing; E-Commerce - Internet Marketing; Marketing - Multilevel; Business & Economics / E-Commerce / Internet Marketing
First sentence: At its core, the mission of marketing is to attract and retain customers.