The origin of brands
Subtitle: discover the natural laws of product innovation and business survival
By: Al Ries and Laura Ries.
Contributors: Ries, Laura.
Edition: 1st ed.
Publisher: HarperBusinees; HarperCollins
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 308
Subjects: Brand name products; Brand name products -- Marketing; Brand name products -- Management; New products -- Management
Description: "In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding."--BOOK JACKET.
Notes: Includes index.