Political Marketing
Subtitle: Explananda, konstitutive Merkmale und Implikationen für die Gestaltung der Politiker-Wähler-Beziehung
By: Maximilian Seidel.
Series: Strategisches Marketingmanagement -- Bd. 2
Publisher: Peter Lang
Published: 2005
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 383
ISBN-13: 9783631540183
Subjects: Campaign management.; Political campaigns.; Marketing -- Political aspects.
Notes: Includes bibliographical references (p. 341-383).