The Growth Strategies Of Hotel Chains
Subtitle: Best Business Practices By Leading Companies
Publisher: Haworth Hospitality Press
Published: February 17, 2006
Place of publication: Binghamton, NY
Language: eng
Format: Hardcover
Number of pages: 213
ISBN-13: 9780789026637
Subjects: Business strategy; Hotel & catering trades; Industries - Hospitality, Travel & Tourism; Hotel And Restaurant Management; Business & Economics; Business / Economics / Finance; Business/Economics; General; Hotel management
First sentence: What is a strategy?
Description: This textbook presents an overview of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how to forecast future developments. Topics covered include: (1) the question of diversification versus specialization; (2) vertical, horizontal, and diagonal integration; (3) acquisitions, mergers, and strategic alliances; (4) franchise contracts, management contracts, leaseholds, and ownership; (5) branding and globalization; and (6) why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising. The book has 13 chapters and a subject index.
Notes: Both hardcover and paperback books.
Table of contents: pagenum: 1
title: The Concept of a Strategy
class: chapter
label: 1; pagenum: 5
title: Competitive Strategies
label: 2; pagenum: 17
title: Diversification versus Specialization
label: 3