Multinational product management
Subtitle: proceedings (of an) American Marketing Association/Marketing Science Institute research workshop.
Contributors: Marketing Science Institute.; American Marketing Association.
Series: Report / Marketing Science Institute -- no.76-110; Report (Marketing Science Institute) -- no.76-110.
Publisher: Marketing Science Institute
Published: 1976
Place of publication: Cambridge, Mass
Language: eng
Notes: "... held in Cambridge, Massachusetts, January 18-20, 1976, co-sponsored by the Marketing Science Institute and the American Marketing Association."-Foreword.