Marketing management
By: with introductory text, advanced readings, and selected annotated bibliography [compiled by] S. Prakash Sethi [and] Jagdish N. Sheth.
Contributors: Sheth, Jagdish N., joint comp.
Series: Multinational business operations,; 3
Publisher: Goodyear Pub. Co.
Published: 1973
Place of publication: Pacific Palisades, Calif
Language: eng
Number of pages: 293
Subjects: Marketing.; International business enterprises.