Innovative marketing communications
Subtitle: strategies for the events industry
By: Guy Masterman, Emma H. Wood.
Contributors: Wood, Emma H.
Series: Events management series
Publisher: Elsevier/Butterworth-Heinemann
Published: 2006
Place of publication: Oxford; Burlington, MA
Language: eng
Number of pages: 322
Subjects: Special events -- Management.; Special events -- Marketing.
Notes: Includes bibliographical references and indexes.