Advertising, the uneasy persuasion
Subtitle: its dubious impact on American society
By: Michael Schudson.
Publisher: Basic Books
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 288
Subjects: Advertising -- United States -- History
Description: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
Notes: Includes bibliographical references and index.