A Logo for London
Subtitle: the London Transport bar and circle
By: David Lawrence ; preface and foreword by Mike Brown, David Worthington
Edition: New edition
Publisher: Laurence King Publishing
Published: 2013
Place of publication: London
Language: eng
Number of pages: 176
ISBN-13: 9781780672960
Subjects: Insignia; London Regional Transport (Agency); History; Logos (Symbols)
Description: The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only Londons transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being cool, and its influence has extended into many other fields, including fashion, pop music and counter-culture. This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the companys many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the logo, many of them previously unpublished.--Provided by publisher.
Notes: Previous edition - Harrow: Capital Transport, 2000.

Includes bibliographical references and index.