Lost and founder
Subtitle: a painfully honest field guide to the startup world
By: Rand Fishkin
Publisher: Portfolio/Penguin
Published: 2018
Language: eng
Number of pages: 312
ISBN-13: 9780735213326; 9780241290927
Subjects: Entrepreneurship; New business enterprises; Internet industry; Success in business
Description: Shares the author's experiences creating, running, and leaving a tech company, and offers advice to people who want to create tech startups of their own.
Notes: Includes bibliographical references (pages 299-304) and index.
Table of contents: title: Introduction : The startup cheat code; title: The truth shall set you free (from a lot of $#*% storms); title: Why the startup world hates on services (and why you shouldn't); title: Great founders don't do what they love; they enable a vision; title: Beware the pivot; title: Startups carry their founders' baggage; title: Don't raise money for the wrong reasons or from the wrong people; title: So you've decided to ask complete strangers for millions of dollars; title: Founding a top 5 percent startup may not make you rich; title: Scalable marketing flywheels > growth hacks; title: Real values don't help you make money (in the short term); title: Living the lives of your customers and their influencers is a startup cheat code; title: Great products are rarely "minimally viable"; title: Should you sell your startup early? yes, probably; title: If management is the only way up, we're all f'd; title: Vulnerability = weakness; title: Self-awareness is a superpower; title: Focus; title: Cheat codes for next time.