ARF comparability study: a controlled experiment comparing three methods of estimating magazine audiences
Subtitle: the first of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation
By: study executed by Simmons Market Research Bureau, Inc.
Contributors: Simmons Market Research Bureau.
Publisher: The Foundation
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 75
Subjects: Advertising -- Research -- United States; Advertising, Magazine.