Start your own business
Subtitle: the only startup book you'll ever need
By: Rieva Lesonsky
Contributors: Lesonsky, Rieva; Entrepreneur Media, Inc
Edition: 4th ed
Publisher: Entrepreneur Press
Published: 2007
Place of publication: [Irvine, Calif.]
Language: eng
Number of pages: 720
ISBN-13: 9781599180816
Subjects: New business enterprises -- Management; Small business -- Management
Other titles: Entrepreneur magazine's Start your own business
Notes: Includes index
Table of contents: title: On your mark; title: Think; title: Introduction; title: Taking the plunge : get ready to be an entrepreneur; title: Good idea! : how to get an idea for your business; title: Good timing : should you launch your business full or part time?; title: Build it or buy it? : starting a business vs. buying one; title: Plan; title: Choose your target : defining your market; title: If you build it, will they come? : conducting market research; title: The name game : naming your business; title: Make it legal : choosing a business structure; title: Plan of attack : creating a winning business plan; title: It's official : don't forget licenses and permits; title: Protect yourself : understanding patents, trademarks and copyrights; title: Call in the pros : hiring a lawyer and an accountant; title: Fund; title: All in the family : financing starts with yourself and friends and relatives; title: Nothing ventured, nothing gained : how to find and attract investors; title: Looking for loans : the ins and outs of debt financing; title: Fed funds : how to get government loans; title: Get set; title: Prepare; title: What's your deal? negotiating successfully; title: Site seeking : choosing a location for your business; title: Bring it home : starting a homebased business; title: Looking good : creating a professional image; title: Stock answers : the lowdown on inventory; title: It's in the mail : setting up mailing systems and shipping accounts; title: Charging ahead : offering your customers credit; title: Cover your assets : getting business insurance; title: Staff smarts : hiring employees; title: Perk up : setting employee policies and benefits; title: Buy; title: Buyer's guide : business equipment basics; title: Play it safe : tech security and privacy; title: Business 24/7 : using technology to boost your productivity; title: Net works : building your company website; title: Keep in touch : using technology to stay connected; title: Drive time : the inside scoop on buying or leasing a car; title: Go; title: Market; title: Brand aid : building a brand; title: Marketing genius : advertising and marketing your business; title: Net sales : online advertising and marketing; title: Talking points : how to promote your business; title: Sell it! : effective selling techniques; title: Now serving : offering superior customer service; title: Profit; title: Keeping score : the basics of bookkeeping; title: Making a statement : how to create financial statements; title: On the money : effectively managing your finances; title: Pay day : how to pay yourself; title: Tax talk : what you need to know about your taxes; title: Succeed; title: It's about time : time management; title: Second wind : learning from your failures; title: Appendix A: business resources; title: Appendix B: government listings; title: Appendix C: small-business-friendly banks; title: Index