Principles of Advertising & Imc (The Mcgraw-Hill/Irwin Series in Marketing)
Edition: 2nd edition
Publisher: Irwin/McGraw-Hill
Published: January 2004
Format: Hardcover
Number of pages: 774
ISBN-13: 9780071111188
Subjects: Marketing - General; Business / Economics / Finance; Brand name products; Management; Marketing; Business/Economics