The international encyclopedia of marketing
By: European Marketing Confederation.
Contributors: Thomas, Michael, 1944-; Paliwoda, Stanley J.; European Marketing Confederation.; NIMA (Organization)
Publisher: Butterworth-Heinemann
Published: 1997
Place of publication: Oxford
Language: eng
Number of pages: 372
Subjects: Marketing -- Encyclopedias.
Notes: Includes bibliographical references and index.
"The original NIMA marketing lexicon was realized under the responsibility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Thomas, Professor Stan Paliwoda."