Marketing shortcuts for the self-employed
Subtitle: leverage resources, establish online credibility, and crush your competition
By: Patrick Schwerdtfeger
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 257
ISBN-13: 9781118014202; 9781118078051; 9781118078068; 9781118078075
Subjects: Social media; Internet marketing; Small business marketing; Internet advertising; Economic aspects; Entrepreneurship
Notes: Includes index.
Table of contents: title: pt. 1. Define your business model : Introduction ; Develop expertise ; Belief systems ; Problems + pain = profit ; Value proposition ; Elevator pitch ; Target market ; List of prospects ; E-mail distribution lists ; Write a business plan; title: pt. 2. Plan your internet presence : Google codes and alerts ; Keyword ideas ; Keyword research ; Positioning statement ; Website sales function ; Website cornerstone: focus ; Website cornerstone: depth ; Website cornerstone: value ; Website conversation ; Expand the frame ; Categorize your content ; Beginner content = trust ; Intermediate content = list ; Advanced content = revenue ; Killer sales copy; title: pt. 3. Build your website and blog : Website development ; The blogosphere ; Negative comments ; SEO: keyword saturation ; SEO: inbound links ; SEO: surrogate homepages ; SEO: diagnostic tools ; Google analytics ; Understand analytics data ; Making sales online ; Website shopping cart ; Outsource basic tasks; title: pt. 4. Populate internet properties : Internet directories ; Blog directories ; Outbound links = currency ; Subscribe to top bloggers ; Interviews and guest bloggers ; Blog carnivals ; Conversations are markets ; Social bookmarking ; Online branding ; Optimize Google places ; Leverage Yelp for business; title: pt. 5. Attract qualified prospects : Understand the process ; E-mail marketing ; Start a podcast ; Publish articles online ; Post on blogs and forums ; Post on Yahoo! and Amazon ; Online classified advertising ; Pay-per-click advertising ; Write a press release ; Start a group or club ; Event marketing strategies ; Product launch formula ; Build massive credibility; title: pt. 6. Leverage social media : Social media mantras ; Social media integration ; Twitter: share tips ; Twitter: search keywords ; Twitter: incentivize interaction ; LinkedIn: precision e-mails ; LinkedIn: profile basics ; LinkedIn: Google ranking ; LinkedIn: pimp your profile ; Facebook: facilities ; Facebook: communication ; Facebook: biggest opportunity ; Facebook: places and deals ; YouTube: viral content ; YouTube: demonstrate expertise ; YouTube: video promotion ; Social media monitoring ; pt. 7. Conclusions and execution : Wow your audience ; Consistency wins.