Forensic marketing
Subtitle: optimizing results from marketing communication : the essential guide
By: Gavin Barrett.
Series: Marketing for professionals; McGraw-Hill marketing for professionals.
Publisher: McGraw-Hill
Published: 1995
Place of publication: London; New York
Language: eng
Number of pages: 204
Subjects: Communication in marketing.; Marketing research.; Advertising.; Public relations.
Notes: Includes bibliographical references (p. 198-200) and index.