Handbook of institutional advancement
By: A. Westley Rowland, general editor ; foreword by James L. Fisher.
Contributors: Rowland, A. Westley, 1915-
Edition: 2nd ed.
Series: The Jossey-Bass higher education series
Publisher: Jossey-Bass
Published: 1986
Place of publication: San Francisco
Language: eng
Number of pages: 796
Subjects: Universities and colleges -- Public relations -- United States; College publicity -- United States; Educational fund raising -- United States; College publications -- United States; Universities and colleges -- United States -- Admission
Notes: Includes bibliographies and indexes.
"A modern guide to executive management, institutional relations, fundraising, alumni administration, government relations, publications, periodicals, and enrollment management"--Half title p.