A nation of numbers
Subtitle: the development of marketing research in America
By: Paul A. Scipione
Publisher: Quirk's Marketing Research Media
Published: 2014
Place of publication: Eagan, MN
Language: eng
Number of pages: 534
ISBN-13: 9780985248222
Subjects: Marketing research; History; Advertising; Research
Notes: Includes bibliographical references (pages [499]-521) and index.
Table of contents: title: America's obsession with numbers; title: The amazing MR business; title: Precursors of the development of marketing research in America; title: The U.S. census: government's yardstick; title: American researchers discover consumers; American business leaders discover research; title: Advertising and psychology: perfect together; title: Straw polls and faulty sampling: trouble in Paradise and the rise of scientific sampling; title: Measuring the media: Crossley, Hooper, Nielsen, Arbitron, comScore and other ratings mavens; title: Keypunch cards, card sorters and computers: quantification comes to research land; title: From retail audits to UPC scanner research: measuring market share; title: Motivational and qualitative research: alternative paradigms; title: Affluence, suburbs, phones and malls: new methods for reaching American comsumers; title: The new "science" of advertising research: impacts of the television medium and physiological methods; title: Multivariate analysis and mathematical modeling: the new gods of marketing research; title: The segmenting and clustering of America; title: Syndicated and branded marketing research; title: The internet and marketing research; title: The ARF, AAPOR, MRA, MRC and CASRO: standards and practices in marketing research; title: Researchers, clients and the public: love-hate relationships; title: Gazing into a crystal ball: marketing research in the 21st century; title: Who's who: marketing research practitioneers; title: Who's who: marketing research educators; title: Special profiles in marketing research.