Publishing for profit
Subtitle: successful bottom-line management for book publishers
By: Thomas Woll ; foreword by Dominique Raccah
Contributors: Raccah, Dominique
Edition: Rev. and expanded 4th ed.
Publisher: Chicago Review Press
Published: 2010
Place of publication: Chicago, Ill
Language: eng
Number of pages: 373
ISBN-13: 9781556529979
Notes: Includes index.
Table of contents: title: C³ : commitment, consistency, credibility; title: The publishing environment; title: Define your niche; title: Make planning primary; title: Keep your staff lean (but not necessarily mean); title: Protect your assets; title: The editorial process/content management; title: Production and manufacturing; title: Sales ... and more sales; title: Subsidiary rights; title: Direct response marketing : Internet 101; title: Operations, fulfillment, and accounting; title: Electronic publishing and marketing; title: Returns.