Systems thinking and process dynamics for marketing systems
Subtitle: technologies and applications for decision management
By: by Rajagopal
Publisher: Business Science Reference
Published: 2012
Place of publication: Hershey, PA
Language: eng
Number of pages: 301
ISBN-13: 9781466609693; 9781466609709; 9781466609716
Subjects: Marketing; Strategic planning
Description: "This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher.
Notes: Includes bibliographical references and index.