Marketing management in practice, 2005-2006
By: John Williams and Tony Curtis
Contributors: Curtis, Tony; Chartered Institute of Marketing
Series: CIM coursebook; CIM coursebook
Publisher: Butterworth-Heinemann
Published: 2003
Place of publication: Oxford
Language: eng
Number of pages: 377
ISBN-13: 9780750666497
Subjects: Marketing; Study guides; Management; Examinations
Notes: Includes bibliographical references and index.