Social IMC
Subtitle: social strategies with bottom-line ROI
By: by Randy Hlavac, lecturer professor at Northwestern University, Medill Integrated Marketing Communications (IMC) School, CEO of Marketing Synergy, Inc
Publisher: CreateSpace Independent Publishing Platform
Published: 2014
Language: eng
Number of pages: 143
ISBN-13: 9781495203664
Subjects: Social media; Communication in marketing; Corporations; Public relations; Marketing; Business communication
Other titles: Social strategies with bottom-line ROI
Notes: Includes bibliographical references.
Table of contents: title: The challenge is clear; title: Understanding social media; title: The engagement marketing strategy; title: Engagement marketing case studies; title: The nurture marketing strategy; title: Nurture marketing strategy case studies; title: The social IMC marketing strategy; title: Social IMC case studies; title: Justifying your social marketing program; title: Which strategy is best for your organization? mix and match; title: Endnotes.