Marketing research
Subtitle: measurement and method : a text with cases
By: Donald S. Tull, Del I. Hawkins.
Contributors: Hawkins, Del I., joint author.
Edition: 2d ed.
Publisher: Macmillan
Published: 1980
Place of publication: New York
Language: eng
Number of pages: 796
Subjects: Marketing research.; Marketing research -- Case studies.
Notes: Includes bibliographical references and index.