VALS and innovation
By: by Victor C. Walling, Jr.
Series: VALS report ;; no. 50
Publisher: SRI International, Values and Lifestyles Program
Published: 1984
Place of publication: Menlo Park, CA (333 Ravenswood Ave., Menlo Park 94025)
Language: eng
Number of pages: 61
Subjects: Consumer behavior.; Market surveys.; New products.
Notes: Includes bibliographical references.
"May 1984."