All You Need is a Good Idea!
Subtitle: How to Create Marketing Messages that Actually Get Results
Publisher: Wiley
Published: May 23, 2008
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780470237915
Subjects: Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Advertising; Marketing; Small business