Drivers of global business success
Subtitle: lessons from emerging markets
By: [edited by] F. Zeynep Bilgin, Ven Sriram, and Gerhard A. Wührer
Contributors: Bilgin, F. Zeynep; Sriram, Ven; Wührer, Gerhard
Publisher: Palgrave Macmillan
Published: 2004
Place of publication: Houndmills, Basingstoke, Hampshire; New York, N.Y
Language: eng
Number of pages: 298
Subjects: International trade; International business enterprises; Globalization -- Economic aspects
Notes: Includes bibliographical references and index
Table of contents: title: Introduction : Understanding emerging markets ; World trade trends ; A general look at emerging markets / F. Zeynep Bilgin, Ven Sriram and Gerhard A. Wührer; title: Market orientation from a Hungarian perspective / József Berács; title: Leadership in Central and Eastern Europe countries / Manfred Reichl, Gerhard A. Wührer and Ven Sriram; title: Market entry strategy of a Slovenian jewellery producer / Vito Bobek; title: Give a 'FILIP' to your marketing programme / Rajan Chhibba; title: Export success : lessons from award-winning Pakistani firms / Farrah Arif and Irfan Amir; title: Gerdau : multinational steel giant from Brazil / Rusty Mae Moore; title: China business : a relationship-based market-entry approach / Helena Chiu and Gerhard A. Wührer; title: The attractiveness of the Azerbaijan market : the case of Betek / Dilek Zamantılı-Nayır and F. Zeynep Bilgin; title: Expansion to international markets by use of product and trade name franchising : the case of Kompen / Çağatay Ünüsan; title: Best practices in emerging markets : examples from the US hotel industry / Michael A. Anikeeff; title: International market entry and expansion strategies of Anadolu Efes A.Ş. / İrem Eren-Erdoğmuş, Hale Taşdemir-Çaloğlu and Muzaffer Bodur; title: Ashanti : saving an African mining giant / Mohamed H. Warsame and Franklyn Manu; title: From obligation to opportunity : a case study of tasty bite / Ashok Vasudevan, Meera Vasudevan and Kartik Kilachand; title: From classical to neoglobal perspectives ; The organization ; The markets ; The people ; The operations ; Concluding thoughts / F. Zeynep Bilgin, Ven Sriram and Gerhard A. Wührer