Information systems
Subtitle: a manager's guide to harnessing technology
By: John Gallaugher
Edition: Version 1.1.
Publisher: Flat World Knowledge
Published: 2010
Place of publication: Nyack, NY
Language: eng
Number of pages: 324
ISBN-13: 9780982361818
Subjects: Information resources management; Textbooks; Study and teaching (Higher); Management information systems; Information technology; Management; Web 2.0
Other titles: Information systems version 1.1
Notes: Cover title.

"Supplemental study aids available at www.flatworldstudents.com."

Includes bibliographical references and index.
Table of contents: title: ch. 1. Setting the stage : technology and the modern enterprise; title: ch. 2. Strategy and technology : concepts and frameworks for understanding; title: ch. 3. Zara : fast fashion from savvy systems; title: ch. 4. Netflix : the making of an E-commerce giant and the uncertain future of atoms to bits; title: ch. 5. Moore's law : fast, cheap computing and what it means for the manager; title: ch. 6. Understanding network effects; title: ch. 7. Peer production, social media, and Web 2.0; title: ch. 8. Facebook : building a business from the social graph; title: ch. 9. Understanding software : a primer for managers; title: ch. 10. Software in flux : partly cloudy and sometimes free; title: ch. 11. The data asset : databases, business intelligence, and competitive advantage; title: ch. 12. A manager's guide to the Internet and telecommunications; title: ch. 13. Information security : barbarians at the gateway (and just about everywhere else); title: ch. 14. Google : search, online advertising, and beyond; title: Index.