Essentials of product planning
By: [by] Peter Gorle and James Long.
Contributors: Long, James, 1938- joint author.
Series: McGraw-Hill management manuals
Publisher: McGraw-Hill
Published: 1973
Place of publication: London; New York
Language: eng
Number of pages: 100
Subjects: Product management.
Notes: Bibliography: p. 95-97.
Includes index.