Living Up to the Ads
Subtitle: Gender Fictions of the 1920s (New Americanists)
Publisher: Duke University Press
Published: December 2000
Language: eng
Format: Paperback
Number of pages: 248
ISBN-13: 9780822324461
Subjects: Advertising industry; American history: from c 1900 -; Gender Studies; Social history; Inter-war period, 1918-1939; History; Business / Economics / Finance; Business & Economics; United States; Literature: Classics; USA; Advertising & Promotion; United States - 20th Century (1900-1945); American Studies; Gender Studies/Feminist Theory; Literary Studies/American Lite; Economic History; 20th century; Sex role in advertising; Sex role in literature
First sentence: Advertising emerged as an identifiable profession in the mid-nineteenth century, functioning in its earliest forms as a kind of "space brokerage" whereby agents sold ad space in newspapers.