Marketing research
By: edited by David F. Birks & Tim Macer.
Contributors: Birks, David F.; Macer, Tim.
Series: Critical perspectives on business and management
Publisher: Routledge
Published: 2008
Place of publication: New York, NY
Language: eng
Number of pages: 2412
ISBN-13: 9780415449120; 9780415449137; 9780415449144; 9780415449151; 9780415449168
Subjects: Marketing research; Marketing research -- Methodology
Notes: Includes bibliographical references and index.