Comparing "facts" with findings
Subtitle: empirical research on television advertising to children
By: Robert W. Chestnut
Series: Research paper -- no. 148A; Research paper (Columbia University. Graduate School of Business) -- no. 148A.
Publisher: Graduate School of Business, Columbia University
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 47
Subjects: Television advertising and children
Notes: Bibliography: p. 40-47.