The McDonaldization thesis
Subtitle: explorations and extensions
By: George Ritzer.
Publisher: SAGE Publications
Published: 1998
Place of publication: London; Thousand Oaks, Calif
Language: eng
Number of pages: 212
Subjects: McDonald's Corporation -- Influence.; Franchises (Retail trade); Marketing.; Consumption (Economics); Retail trade -- Social aspects.; Industrial management.; Industrial efficiency.
Notes: Includes bibliographical references (p. [192]-201) and indexes.