Etica del marketing
By: Francisco J. Roa, coordinador ; José Luis Fernández, Joan Fontrodona, Javier Gorosquieta ; [prólogo de Santiago García Echevarría].
Contributors: Roa, Francisco J.; Fernández Fernández, José Luis, 1958-; Fontrodona, Joan, 1963-; Gorosquieta, Javier.
Series: Monografías DSI
Publisher: Unión Editorial
Published: 1999
Place of publication: [Madrid]
Language: spa
Number of pages: 423
Subjects: Business ethics.; Marketing -- Moral and ethical aspects.