Lecture notes relating to a systems approach to marketing
By: [by] Arnold E. Amstutz [and] Henry J. Claycamp.
Contributors: Claycamp, Henry J.
Series: Massachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- 91-64; Working paper (Sloan School of Management) -- 91-64.
Publisher: M.I.T.
Published: 1964
Place of publication: [Cambridge, Mass
Language: eng
Number of pages: 44
Subjects: Marketing.
Table of contents: class: subsection