Product strategy and management
By: Michael Baker and Susan Hart.
Contributors: Hart, Susan J.
Edition: 2nd ed.
Publisher: FT Prentice Hall
Published: 2007
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 541
ISBN-13: 9780273694502
Subjects: Product management.; New products -- Management -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. [504]-526) and index.