Marketing.
Contributors: Walker, Bruce J.; Stanton, William J. 1919-
Edition: 13th ed / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Publisher: McGraw-Hill
Published: 2004
Place of publication: Boston, Mass
Language: eng
Number of pages: 650
Subjects: Marketing.
Notes: Accompanied by CD-ROM: Music 2 go.

Previous ed.: 2001.

Includes bibliographical references and indexes.