Research in mass communication
Subtitle: a practical guide
By: Paula M. Poindexter, Maxwell E. McCombs.
Contributors: McCombs, Maxwell E.
Publisher: Bedford/St. Martin's
Published: 2000
Place of publication: Boston
Language: eng
Number of pages: 451
Subjects: Mass media -- Research -- Methodology
Notes: Includes bibliographical references (p. 435-440) and index.