International marketing & technology transfer
By: edited by Malcolm McDonald and John Ryans.
Contributors: McDonald, Malcolm, 1938-; Ryans, John K. 1932-
Publisher: M.C.B. University Press
Published: 1983
Place of publication: Bradford
Language: eng
Other titles: Journal of International Marketing.; European Journal of Marketing.
Notes: Issue 1, vol 2 of Journal of International Marketing jointly with Issue 1, vol 17 of European Journal of Marketing.