The print media planning manual
Subtitle: how to prepare a media plan and buy space for periodical advertising
By: R.L. Ehler.
Series: Print media advertising series ;; bk. 1
Publisher: Richler & Co.
Published: 1991
Place of publication: Santa Barbara, CA
Language: eng
Number of pages: 293
Subjects: Advertising media planning.; Advertising, Magazine -- Handbooks, manuals, etc.; Advertising, Newspaper -- Handbooks, manuals, etc.