Embedded Lead Users inside the Firm
Subtitle: How Innovative User Employees contribute to the Corporate Product Innovation Process
Publisher: Brand: Springer Gabler; Springer Gabler
Published: Oct 05, 2012
Format: paperback
Number of pages: 244
ISBN-13: 9783658000653
Notes: Source title: Embedded Lead Users inside the Firm: How Innovative User Employees contribute to the Corporate Product Innovation Process (Forschungs-/Entwicklungs-/Innovations-Management)