How to suceed in the relationship economy
Subtitle: make data work for you, empathise with customers, grow valuable relationships
By: Xavier van Leeuwe, Matt Lindsay, Matthijs van de Peppel
Contributors: Lindsay, Matt, author; van de Peppel, Matthijs, author
Publisher: Advantage
Published: 2017
Language: eng
Number of pages: 181
ISBN-13: 9781599326498
Subjects: Management; Big data; Data mining; Marketing; Relationship marketing; Customer relations
Description: In our changing consumer landscape, it's not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This book contains practical examples and takes a look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation's culture to focus on both human relationships and analytics and grow a healthier financial bottom line.Learn how to: find customers willing to build a long-term relationship; invest in loyal customers without going bankrupt; understand the impact of pricing; explore the power of big data with common sense; discover deeper customer needs.
Table of contents: title: Make data work for you (and not against you); title: Build valuable relationships; title: Sustain relationships by improving customer experience; title: Analytical tools to increase the value of relationships; title: Customer experience tools.