Clean car wars
Subtitle: how Honda and Toyota are winning the battle of the eco-friendly autos
By: Yozo Hasegawa ; translated by Tony Kimm.
Contributors: Kimm, Tony.
Publisher: John Wiley & Sons (Asia)
Published: 2008
Place of publication: Singapore
Language: eng
Number of pages: 189
ISBN-13: 9780470823293
Subjects: Toyota Jidōsha Kabushiki Kaisha; Honda Giken Kōgyō Kabushiki Kaisha; Automobiles -- Japan -- Design and construction; Hybrid electric cars; Automobiles -- Environmental aspects
Other titles: How Honda and Toyota are winning the battle of the eco-friendly autos
Work titles: Kurīn kā wōzu.
Description: As the American Big Two, GM & Ford, continue to lose market share in the world, Japan's leading auto-makers--Toyota and Honda--are expanding their global share and increasing their profits by presenting high-quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry. Toyota recently became the world's number one automobile company and looks set to further extend its lead. Consumers have shown tremendous interest in Japanese cars, especially for their clean and efficient technology. This book offers insights into the Japanese car industry and its future direction.--From publisher description.
Notes: Includes bibliographical references (p. [182]) and index.