Managing hybrid marketing channels with automation
By: by Rowland T. Moriarty, Gordon S. Swartz and Charles A. Khuen
Contributors: Swartz, Gordon S.; Khuen, Charles A.
Series: Working paper; Report -- no. 88-113; Report (Marketing Science Institute); Report (Marketing Science Institute) -- no. 88-113
Publisher: Marketing Science Institute
Published: 1988
Place of publication: Cambridge, MA
Language: eng
Number of pages: 25
Copyright date: 1988
Subjects: Marketing; Management; Data processing; Sales management
Notes: Includes bibliographical references.