Marketing
Subtitle: concepts, decisions, strategies
By: Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr.
Contributors: Gillett, Peter L.; Ryans, John K.
Edition: Rev. ed.
Publisher: Dame Publications
Published: 1986
Place of publication: Houston, Tex
Language: eng
Number of pages: 891
Subjects: Marketing.
Notes: Includes bibliographical references and indexes.