Kreativnai︠a︡ uverennostʹ
Subtitle: kak vysvoboditʹ i realizovatʹ svoi tvorcheskie sily
By: Tom Kelli & Dėvid Kelli ; [perevod s angliĭskogo T. Zemli︠a︡nskoĭ]
Contributors: Kelley, Tom, 1955-; Zemli︠a︡nskiĭ, T., translator
Published: 2013
Language: rus
Number of pages: 286
ISBN-13: 9785389070110
Copyright date: 2015
Subjects: Creative ability in business; Creative ability; Success; Success in business
Work titles: Creative confidence
Description: "IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers. "--
Notes: "Nauchno-populi︠a︡rnoe izdanie" -- Colophon.

Includes bibliographical references (pages 268-286).