Selling the dream
Subtitle: why advertising is good business
By: John Hood.
Publisher: Praeger Publishers
Published: 2005
Place of publication: Westport, Conn
Language: eng
Number of pages: 258
Subjects: Advertising -- Social aspects.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: The birth of advertising and commercial culture; title: A carnival of conspicuous consumption; title: Broadcasting revolution, advertising evolution; title: The new economics and science of advertising; title: Living the commercial life; title: Health claims and the problem of fraud; title: Advertising and the consuming child; title: The economics and ethics of selling sin; title: Conclusion.