Spotlight on the marketing of technically complex products
Subtitle: [report of the research project] conducted by five Sloan Fellows, members of the 1961-1962 Stanford-Sloan program: [Bert E. Blackwelder and others.]
Contributors: Blackwelder, Bert E.; Alfred P. Sloan Foundation, inc., New York
Published: 1963
Place of publication: [Stanford, Calif.]
Language: eng
Number of pages: 81
Subjects: Marketing management -- Case studies; Distributive education; Sales promotion