The salesperson as a marketing strategist
Subtitle: the relationship between field sales performance and insight about one's customer
By: by Barton A. Weitz and Peter Wright
Contributors: Wright, Peter Lee, 1943-
Series: Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1978
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 35
Subjects: Selling; Sales management
Notes: "Preliminary research report."

"Report no. 78-120."

Bibliography: p. 33-34