Financial dimensions of marketing management
By: Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer.
Contributors: Crissy, William Joseph Eliot, joint author.; Fischer, Paul M., joint author.
Series: Series on marketing management
Publisher: Wiley
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 170
Subjects: Marketing -- Management -- Finance.
Notes: Includes bibliographical references and indexes.
"A Ronald Press publication."