Marketing for entrepreneurs
Subtitle: concepts and applications for new ventures
By: Frederick G. Crane.
Publisher: Sage
Published: 2010
Place of publication: Thousand Oaks, Calif
Language: eng
ISBN-13: 9781412953467; 9781412953474
Subjects: Marketing -- Management; Small business marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing in an entrepreneurial context; title: Finding and evaluating the right marketing opportunity; title: Using marketing research to ensure entrepreneurial success; title: Understanding customers and competitors; title: Segmentation, targeting, and positioning; title: Developing new products and services; title: Building and sustaining the entrepreneurial brand; title: Entrepreneurial pricing; title: Entrepreneurial channel development and supply chain management; title: Entrepreneurial promotion : doing more with less!; title: The entrepreneurial marketing plan.