Guide to business planning
By: Graham Friend and Stefan Zehle
Contributors: Zehle, Stefan
Edition: [2nd ed.].
Publisher: Economist in association with Profile Books
Published: 2009
Place of publication: London
Language: eng
Format: [electronic resource] /
Number of pages: 282
ISBN-13: 9781847651150; 9781846681226
Subjects: Business planning
Description: "A comprehensive guide to every aspect of preparing and using a business plan--newly updated and revised. New businesses and existing businesses fare better with well-thought-out plans. It is essential to have a good business plan to raise capital--either for a new venture to get additional capital or within most corporations for new initiatives or for accelerated growth"--Provided by publisher.
Notes: At head of title: The economist.

Includes bibliographical references and index.

Description based on print version record.
Table of contents: title: The business plan; title: The business planning process; title: Strategic planning; title: Analysing the environment; title: Analysing the firm; title: Industry and competitor analysis; title: Product and portfolio analysis; title: SWOT analysis; title: Generating strategic options; title: Market analysis and strategy; title: Market forecasting; title: The operational plan; title: Modelling the business; title: Accounting principles; title: Completing the financial statements; title: Reviewing the financial statements; title: Evaluating strategic options; title: Funding issues; title: Risk analysis; title: Presenting the business plan and obtaining approval; title: Implementing the business plan.