Customer experience
Subtitle: future trends and insights
By: Colin Shaw, Qaalfa Dibeehi, Steven Walden
Contributors: Dibeehi, Qaalfa; Walden, Steven
Publisher: Palgrave Macmillan
Published: 2011
Place of publication: Houndmills, Basingstoke Hampshire; New York
Language: eng
ISBN-13: 9780230247819
Subjects: Management; Customer relations
Notes: Includes index.
Table of contents: title: Experience psychology : the new field and the end of the marketing 4Ps; title: Experience psychology research; title: Community marketing; title: Social media : the birth of new channels to market; title: The human social experience; title: What drives or destroys a social experience; title: The brain's experience-opening the black box; title: A neuroexperience safari-approaching the tipping point; title: The black box in action; title: And so in summary; title: .