The mature market
Subtitle: new directions for advertisers
By: [Elyse Salend, principal investigator].
Contributors: University of California, Los Angeles. Multicampus Program in Geriatric Medicine and Gerontology.; United States. Administration on Aging.
Publisher: University of California, Los Angeles, Board of Regents, Geriatrics and Gerontology
Published: 1997
Place of publication: Los Angeles, CA (10945 Le Conte Ave., Los Angeles 90095-1687)
Language: eng
Format: Microform
Number of pages: 60
Subjects: Aged consumers -- United States -- Congresses.; Marketing -- Social aspects -- United States -- Congresses.; Market segmentation -- United States -- Congresses.; Stereotype (Psychology) in advertising -- United States -- Congresses.
Notes: Shipping list no.: 98-0446-M.

"February 6, 1997."

"Supported, in part, by a grant, number 90AT2012, from the Administration on Aging"--Cover.

Includes bibliographical references.

Microfiche. [Washington, D.C.] : Supt. of Docs., U.S. G.P.O., [1998] 1 microfiche : negative.