Brand management in emerging markets
Subtitle: theories and practices
By: [edited by] Cheng Lu Wang, Jiaxun He
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Publisher: Business Science Reference
Published: 2014
Place of publication: Hershey, PA
Language: eng
Number of pages: 331
ISBN-13: 9781466662421; 9781466662438; 9781466662452
Subjects: Product management; Brand choice; Branding (Marketing); Marketing
Description: "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--
Notes: Includes bibliographical references (pages 287-319) and index.