Advertising and the long-term success of the premium brand
By: Stephan Buck ; foreword by Sir Martin Sorrell
Contributors: Advertising Association. Economics Committee; World Advertising Research Centre
Publisher: published for the Advertising Association Economics Committee by the World Advertising Research Center
Published: 2001
Place of publication: Henley-on-Thames]
Language: eng
Number of pages: 36
Subjects: Advertising; Brand name products