Customer-focused marketing
Subtitle: actions for delivering greater internal and external customer satisfaction
By: Ian Chaston.
Series: McGraw-Hill Marketing for professionals series; McGraw-Hill marketing for professionals.
Publisher: McGraw-Hill
Published: 1993
Place of publication: London; New York
Language: eng
Number of pages: 222
Subjects: Marketing -- Management.; Consumer satisfaction.
Notes: Includes bibliographical references (p. [218]-219) and index.