Advertising and Promotion
Subtitle: An Integrated Marketing Communications Perspective
Edition: 5th edition
Publisher: Irwin Professional Pub
Published: August 29, 2000
Language: eng
Format: Hardcover
Number of pages: 880
ISBN-13: 9780072314458
Subjects: Advertising; Sales & Selling - General; Business & Economics; Business/Economics; Sales Promotion; Advertising & Promotion; Communication in marketing
First sentence: During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.