theoretical & empirical exegesis of the consumer involvement construct
Subtitle: the psychology of the food shopper
By: Amanda Broderick & Rene Mueller.
Contributors: Mueller, Rene.; Aston University. Aston Business School.
Series: Research paper / Research Institute, Aston Business School, Aston University -- no.9816; Research paper series (Research Institute, Aston University, Aston Business School) -- no.9816.
Publisher: Aston Business School, Aston University
Published: 1998
Place of publication: Birmingham
Language: eng