Strategic marketing for not-for-profit organizations
Subtitle: programand resource development
By: Armand Lauffer.
Publisher: Free Press; Collier Macmillan
Published: 1984
Place of publication: New York; London
Language: eng
Number of pages: 376
Subjects: Corporations, Nonprofit -- Marketing.; Social service -- Marketing.
Notes: Includes index.

Bibliography, p. 355-370.