Herkunfts- und Gütezeichen im Kaufentscheidungsprozess
Subtitle: die Conjoint-Analyse als Instrument der Bedeutungsmessung
By: Henrik Sattler.
Publisher: M & P
Published: 1991
Place of publication: Stuttgart
Language: ger
Number of pages: 272
Subjects: Consumers' preferences -- Germany (West); Consumers -- Germany (West) -- Attitudes.; Imports -- Germany (West) -- Evaluation.; Conjoint analysis (Marketing)
Notes: Includes bibliographical references (p. 253-272).
Originally presented as the author's thesis (doctoral)--Universität Kiel, 1991.