Bringing Technology to Market
Subtitle: Trends, Cases, Solutions
Contributors: Olaf Plötner (Editor); Robert E. Spekman (Editor)
Publisher: Wiley-VCH
Published: June 4, 2007
Language: eng
Format: Hardcover
Number of pages: 235
ISBN-13: 9783527502707
Subjects: Business & Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing; Technology