Why It's So Hard To Build A Business Database
Subtitle: And What To Do About It
Publisher: Direct Marketing Pub
Published: December 23, 2001
Language: eng
Format: Paperback
Number of pages: 72
ISBN-13: 9781879644175
Subjects: Business/Economics
First sentence: Through the years consumer direct marketing companies have become unbelievably accurate in building databases and targeting specific customers and prospects.