1995 AMA Winter Educator's Conference
Subtitle: marketing theory and applications
By: editors, David W. Stewart, Naufel J. Vilcassim.
Contributors: American Marketing Association.
Publisher: American Marketing Association
Published: 1995
Place of publication: Chicago, Ill
Language: eng
Number of pages: 500
Subjects: Marketing -- Congresses.; Marketing research -- Congresses.
Genres: Congresses.
Other titles: Marketing theory and applications
Notes: Held February 11-14 at the San Diego Marriott-La Jolla in La Jolla, California.

Includes bibliographical references and index.

"Volume 6."