A Framework for Marketing Management, Second Edition
Edition: 2nd edition
Publisher: Prentice Hall
Published: November 1, 2002
Language: eng
Format: Paperback
Number of pages: 363
ISBN-13: 9780131001176
Subjects: Sales & marketing; Marketing - Product Management; Marketing Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Business & Economics / Marketing / General; Marketing - General; Management; Marketing