Trademarks, brands, and competitiveness
By: edited by Teresa da Silva Lopes and Paul Duguid
Series: Routledge international studies in business history -- 19; Routledge international studies in business history -- 19.
Publisher: Routledge
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 248
ISBN-13: 9780415776936; 9780203861981
Notes: Includes bibliographical references and index.