Brand Royalty
Subtitle: How the Worlds Top 100 Brands Thrive & Survive
Publisher: Kogan Page
Published: November 1, 2004
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780749442576
Subjects: Sales & marketing; Marketing - General; Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Business & Economics / Marketing / General; Business & Economics/Advertising & Promotion; Brand name products; Management
First sentence: Branding is now the most important aspect of business.