Successfully Marketing Your Novel in the 21st Century
Contributors: Sandra Bowman, author
Publisher: Intrigue Publishing LLC
Published: 2013
Language: eng
Number of pages: 216
ISBN-13: 9780989369671; 9780989369640
Subjects: Fiction; Marketing; Authorship
Description: The rise of e-books, loss of bookstores, disappearance of the big publishers' midlists, improvements in self-publishing technology and the advent of social media have turned the book business on its head. One thing has remained the same. Novels must be promoted and marketed if an audience is to find them. Although it has never been easier to get a book published, it has also never been harder to get a book sold. Providing guidelines on how to drive book sales to a whole new level, this up-to-date book is crammed with tips and tricks of the book trade gathered from the authors' own experiences as an author.
Table of contents: title: Intro; Title Page; Copyright; Foreword; Dedication; Getting Started; 1. What This Book Is ... and Isn't; 2. Basic Principles; 3. Get Organized; Passive Marketing; 1. Build Your Book; 2. Join the Club; 3. Get Published; 4. Build Your Web Site; 5. Working the Web; 6. Your Marketing Tool Kit; 7. Get Reviews; 8. Publish Your Newsletter; Active Marketing; 1. Hold a Reading; 2. Attend Book Fairs; 3. Explore Nontraditional Outlets; 4. Bookstores-The Final Frontier; 5. Books in Non-bookstores; Advanced Techniques; 1. Advertising; 2. Making the Most of the Media; 3. Outsourcing-Hiring a Publicist; title: 4. Insourcing: A Little Help from Your Friends5. Thinking outside the Box; 6. Final Words; Resources; Sample Marketing Plan