The effect of exposure, involvement and sponsorship types on spectator recognition and attitude
By: by Tanya M. Benson
Publisher: Dept. of Tourism and Convention Administration, University of Nevada
Published: 1999
Place of publication: Las Vegas, NV
Language: eng
Number of pages: 65
Subjects: Sports sponsorship -- United States.; Sports spectators -- United States -- Attitudes.; Consumers' preferences -- United States.
Notes: Vita.

Thesis (M.Sc.) -- University of Nevada, 1999.

Bibliogr.

Facsim. reprint. Ann Arbor, MI : UMI Dissertation Services, 2000.

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