Broadcast sponsorship in the United States
Subtitle: an appendix to 'The potential of sponsorhip for the BBC'
By: study commissioned by the BBC in conjunction with Prof. A.S.C. Ehrenberg.
Contributors: Ehrenberg, A. S. C. 1926-; Great Britain. Committee on Financing the BBC.; British Broadcasting Corporation.
Publisher: Stoll Gasman Ltd
Published: 1985
Language: eng