UnBranding
Subtitle: 100 branding lessons for the age of disruption
By: Scott Stratten & Alison Stratten
Contributors: Stratten, Alison, author
Publisher: Wiley & Sons, Incorporated, John
Published: 2018
Language: eng
Number of pages: 300
ISBN-13: 9781119417019
Subjects: Selling; Branding (Marketing); Mass media
Description: "This book is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind"--
Notes: Includes bibliographical references and index.