Geeky-girly innovation
Subtitle: a Japanese subculturalist's guide to technology and design
By: Morinosuke Kawaguchi
Publisher: Stone Bridge Press
Published: 2012
Place of publication: Berkeley
Language: eng
ISBN-13: 9781611720020
Subjects: Subculture; TECHNOLOGY & ENGINEERING / Industrial Design / Product; Product design; BUSINESS & ECONOMICS / Marketing / Industrial
Work titles: Otaku de onna no ko na kuni no monozukuri
Description: "Analyzing everything from super-toilets to cute character stationery goods, from Kabuki to manga and anime, from bikes to robots, this visionary book by a leading Japanese strategy expert supplies a road map for the future of international technology and design. The Japanese have leveraged the childlike, feminine, cute aspects of their otaku (geek) culture into top-tier products for world markets. What does this mean for the human/object interface? How can we personalize and pleasurize design? The answers may lie in our entertainments, innocence, and obsessions.Morinosuke Kawaguchi is principal associate director for Arthur D. Little (Japan) and lectures at Tokyo Institute of Technology"--

"How to leverage a nation's "soft" subcultural icons, obsessions, and desires into products with irresistible consumer appeal"--