Hero and hero-worship
Subtitle: fandom in modern India
By: edited by Rahul Chaturvedi, Hariom Singh, Anita Singh
Series: Series in Critical Media Studies; Series in critical media studies
Publisher: Vernon Press
Published: 2020
Place of publication: Wilmington, Delaware
Language: eng
Number of pages: 182
ISBN-13: 9781648890826; 9781622738595
Subjects: Popular culture; Heroes; Hero worship; Culture populaire; Héros; Culte
Notes: Includes bibliographical references and index.
Table of contents: title: List of figures and tables; title: Acknowledgements; title: Foreword; title: 1. Introduction: Hero and hero-worship: understanding fandom in modern India; title: 2. Discourse on fandom in modern India: where do we stand?; title: 3. Stardom: deceiving the 'self'; title: 4. Discursive power of enigmatic stars: dynamics of celebrity culture; title: 5. The cult of Aamir Khan: a cultural study of Indian fandom; title: 6. Soap opera stars as corporate commodities: the political economy of television stardom; title: 7. Celebrity endorsements in advertisements: influence on the buying behavior of the youth; title: 8. Bewitching Bombay: a reflection on the fandom of an urban space; title: 9. Fandom of Banaras: beats’ guiding star of east; title: 10. Cultural politics of war-heroes: revisiting the soldier bio-icons of Jammu; title: 11. Indigenous heroes of nature and culture: fashioning environmental fandom in Hodesum; title: 12. What my hero means to me: the confession of a Batman enthusiast; title: List of contributors; title: Index.