Value-added services als Profilierungsinstrument im Wettbewerb
Subtitle: Analyse, Generierung und Bewertung
By: Kai Laakmann.
Series: Schriften zu Marketing und Management,; Bd. 27
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 325
Subjects: Customer services.; Value added.; Marketing.; Competition.
Notes: Includes bibliographical references (p. 295-325).