Marketing
Subtitle: The Core with Online Learning Center Premium Content Card
Edition: 2 edition
Publisher: McGraw-Hill/Irwin
Published: February 21, 2006
Language: eng
Format: Paperback
Number of pages: 425
ISBN-13: 9780073215747
Subjects: Sales & marketing; Business / Economics / Finance; Business & Economics; Coursepacks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Marketing
First sentence: Developing customer relationships and value.