Attitude research at bay
By: edited by Deborah Johnson and William D. Wells.
Contributors: Johnson, Deborah.; Wells, William D.; American Marketing Association.
Series: Marketing research techniques series ; 17
Publisher: American Marketing Assocication
Published: 1976
Place of publication: Chicago
Language: eng
Number of pages: 270
Subjects: Attitude (Psychology) -- Testing -- Congresses.; Consumers -- Congresses.; Marketing research -- Congresses.
Notes: Includes bibliographies.