Ein mehrdimensionaler Ansatz zur Segmentierung von Investitionsgütermärkten
By: Bruno Horst.
Series: Reihe Wirtschaftswissenschaften,; Bd. 44; Reihe Wirtschaftswissenschaften (Pfaffenweiler, Breisgau-Hochschwarzwald, Germany) ;; Bd. 44.
Publisher: Centaurus-Verlagsgesellschaft
Published: 1988
Place of publication: Pfaffenweiler
Language: ger
Number of pages: 409
Subjects: Industrial marketing.; Market segmentation.
Notes: Includes bibliographical references (p. 389-409).
Originally presented as the author's thesis (doctoral)--Universität zu Köln, 1988.