Winning Reputations
Subtitle: How to Be Your Own Spin Doctor
Publisher: Palgrave Macmillan
Published: March 8, 2002
Language: eng
Format: Paperback
Number of pages: 208
ISBN-13: 9780333963654
Subjects: Advice on careers & achieving success; Public Relations; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Performing Arts / Mass Media; Mass Media; Corporate image; Corporations; Issues management
First sentence: While having a strong reputation is a choice, increasingly it is not an option if you want to stay ahead of your competitors.