Advertising, Promotion, and New Media
Contributors: Marla R. Stafford (Editor); Ronald J. Faber (Editor)
Publisher: M.E. Sharpe
Published: September 2004
Language: eng
Format: Hardcover
Number of pages: 380
ISBN-13: 9780765613158
Subjects: Advertising; Applications of Computing; Interactive marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Interactive multimedia; Advertising & Promotion; Internet advertising