Squeezing profits out of ratings
Subtitle: a manual for radio managers, sales managers and programmers
By: by James E. Fletcher ; with original computer programs by Mark E. Dorminy
Contributors: Dorminy, Mark E
Publisher: National Association of Broadcasters, Research and Planning Department
Published: 1985
Place of publication: Washington, D.C
Language: eng
Subjects: Radio audiences -- United States -- Research; Radio programs -- United States -- Rating
Notes: Chiefly tables

Appendix C, Computer programs: p. C1-C11