Decision-making for international marketing in Finnish producer goods industries
Subtitle: an empirical and cognitive mapping approach
By: Karin Holstius
Contributors: Svenska handelshögskolan (Helsinki, Finland)
Series: Research reports / Swedish School of Economics and Business Administration = Forskningsrapporter från svenska handelshögskolan -- 11; Forskningsrapporter (Svenska handelshögskolan (Helsinki, Finland)) -- 11
Publisher: Swedish School of Economics and Business Administration
Published: 1983
Place of publication: Helsingfors
Language: eng
Number of pages: 174
Subjects: Marketing; Decision making
Notes: Bibliography: p. 164-169.