Embedded Sustainability
Subtitle: the Next Big Competitive Advantage
By: Chris Laszlo
Contributors: Zhexembayeva, Nadya
Edition: First edition.
Publisher: Taylor and Francis
Published: 2017
Place of publication: London
Language: eng
Number of pages: 288
ISBN-13: 9781351278324
Subjects: Industrial management; Environmental aspects; Sustainability; Social responsibility of business; Gestion d'entreprise; Aspect de l'environnement; Durabilité de l'environnement; Entreprises; Responsabilité sociale; BUSINESS & ECONOMICS; Business Ethics; Motivational
Description: "Companies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value - through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder requirements in the core business - without mediocrity and without compromise - creating value for the company that cannot be disentangled from the value it creates for society and the environment. What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? Many companies, despite their best intentions, "bolt on" sustainability as an afterthought to their core strategies. They trumpet green initiatives and social philanthropy which lie at the margins of the business, with symbolic wins that inadvertently highlight the unsustainability of the rest of their activities. Today's ecological and social pressures require a different business response - one that existing strategy frameworks fail adequately to address. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality - no social or green premium. This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality. In addition to delivering socially and environmentally conscious products for consumers, it is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders."--Provided by publisher.
Table of contents: title: Part, I Sustainability on the Shores of Business --; title: chapter The wasp and the frog --; title: An introduction  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 1 Business reality reshaped --; title: The BIG three trends  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 2 To the desert and back --; title: A brief history of value  -- Chris Laszlo Nadya Zhexembayeva; title: part, II What it Means for Business Strategy --; title: chapter The tree of profit --; title: Introduction to Part II  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 3 What would a strategist do?  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 4 Cool strategies for a heated world  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 5 Embedded sustainability  -- Chris Laszlo Nadya Zhexembayeva; title: part, III Getting it Done --; title: chapter The roots of change --; title: Introduction to Part III  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 6 Hot competencies for a cool world  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 7 Change management redux  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 8 Putting it all together  -- Chris Laszlo Nadya Zhexembayeva; title: part, IV Leaping into the Future --; title: chapter Fruits of the future --; title: Introduction to Part IV  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 9 The world in 2041 --; title: A job interview  -- Chris Laszlo Nadya Zhexembayeva; title: chapter 10 Sustaining inquiry -- Chris Laszlo Nadya Zhexembayeva.