The new marketing paradigm
By: Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
Contributors: Tannenbaum, Stanley I.; Lauterborn, Robert F.
Publisher: NTC Business Books
Published: 1994
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 218
Subjects: Communication in marketing.
Notes: Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1992.
Includes index.