Naze kono mise de katteshimau no ka
Subtitle: shoppingu no kagaku
By: Pako Andāhiru ; Suzuki Chikara yaku = Why we buy : the science of shopping / Paco Underhill.
Contributors: Suzuki, Chikara, 1934-
Edition: Shohan
Publisher: Hayakawa Shobō; Hayakawa Shobo
Published: 2001
Place of publication: Tōkyō
Language: jpn
Number of pages: 348
Subjects: Marketing research; Consumer behavior; Shopping
Other titles: Shoppingu no kagaku
Work titles: Why we buy.
Notes: Translation of: Why we buy : the science of shopping.