Marketing strategies for the new Europe
Subtitle: a North American perspective for 1992
By: by John K. Ryans, Jr. and Pradeep A. Rau ; contributors, James R. Krum, Cynthia C. Ryans.
Contributors: Rau, Pradeep A.
Publisher: American Marketing Association
Published: 1990
Place of publication: Chicago, IL
Language: eng
Number of pages: 202
Subjects: Corporations, American -- European Economic Community countries.; European Economic Community countries -- Commerce -- United States.; United States -- Commerce -- European Economic Community countries.
Notes: Includes bibliographical references (p. 193-202).