Understanding persuasion
By: Raymond S. Ross, Mark G. Ross.
Contributors: Ross, Mark G., joint author.
Publisher: Prentice-Hall
Published: 1981
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 228
Subjects: Persuasion (Rhetoric); Persuasion (Psychology)
Notes: Includes bibliographical references and index.