Citizen Brand
Subtitle: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
Publisher: Allworth Press
Published: September 1, 2002
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9781581152401
Subjects: Sales & marketing; Consumers' preferences; Business / Economics / Finance; Business & Economics; Business/Economics; Motivation research (Marketing; Marketing; Advertising & Promotion; Marketing - General; Business & Economics / Marketing / General; Consumer Behavior - General; Brand name products
First sentence: This book updates and further develops the concept of Emotional Branding explored in my first book, Emotional Branding: The New Paradigm for Connecting Brands to People (Allworth Press, 2001).