Retailer market entry mode strategy
Subtitle: theoretical implications of internalisation and agency theories
By: Anne-Marie Doherty.
Series: Marketing and retailing working paper series / University of Ulster, Faculty of Business and Management -- 98/1; Marketing and retailing working paper series (University of Ulster, Faculty of Business and Management) -- 98/1.
Publisher: University of Ulster
Published: 1998
Place of publication: Coleraine
Language: eng
Number of pages: 32