Co-opetition
By: Adam M. Brandenburger and Barry J. Nalebuff.
Contributors: Nalebuff, Barry, 1958-
Edition: 1st ed.
Publisher: Doubleday
Published: 1996
Place of publication: New York
Language: eng
Number of pages: 290
Subjects: Strategic planning.; Competition.; Cooperation.; Game theory.
Notes: Includes bibliographical references (p. [267]-279) and index.
"A Currency Book."
"A revolutionary mindset that redefines competition and cooperation in the marketplace ... The game theory strategy that's changing the game of business."