Theoretical developments in marketing
By: [edited by] Charles W. Lamb, Patrick M. Dunne.
Contributors: Lamb, Charles W.; Dunne, Patrick M.; American Marketing Association.; Special Educators' Conference (1980 : Phoenix, Ariz.)
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association).
Publisher: American Marketing Association
Published: 1980
Place of publication: Chicago, Ill
Language: eng
Number of pages: 269
Subjects: Marketing -- Congresses.
Notes: Includes bibliographies and index.
Proceedings of the American Marketing Association's Special Educators' Conference held in Phoenix, Ariz., Feb. 10-13, 1980.