More Than a Motorcycle
Subtitle: The Leadership Journey at Harley-Davidson
Publisher: Harvard Business School Press
Published: August 2000
Language: eng
Format: Hardcover
Number of pages: 278
ISBN-13: 9780875849508
Subjects: Organizational theory & behaviour; Personnel & human resources management; Management; Harley-Davidson Incorporated; History Of Specific Companies; Leadership In Business; United States; Business & Economics; Business / Economics / Finance; Business/Economics; Leadership; Corporate & Business History - General; Entrepreneurship; Infrastructure; Motorcycle industry
First sentence: IN 1965, SIXTY-TWO YEARS AFTER ITS FOUNDING IN MILWAUKEE by William Harley and the three Davidson brothers-Walter, William, and Arthur- the last surviving solely domestic motorcycle manufacturer in the United States found itself in deep trouble.
Description: "More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional "command-and-control" culture to an open, participative learning environment.".

"Teerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no "quick fix" to effect lasting, beneficial organizational change; and leadership is not a person, but a process to which everyone must contribute."--BOOK JACKET.