The 1980’s : A Decade of Marketing Challenges
Subtitle: Proceedings of the 1981 Academy of Marketing Science  Annual Conference
Publisher: Springer
Published: Dec 16, 2016
Format: paperback
Number of pages: 345
ISBN-13: 9783319386751
Notes: Source title: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing ... of the Academy of Marketing Science)