Copywriting for the electronic media
Subtitle: a practical guide
By: Milan D. Meeske.
Edition: 3rd. ed.
Publisher: Wadsworth Pub. Co.; Wadsworth Publishing Company
Published: 1998
Place of publication: Belmont, Calif
Language: eng
Number of pages: 295
Subjects: Advertising copy.; Broadcast advertising.
Notes: Includes bibliographical references (p. [289]-290) and index.