Focus groups as qualitative research
By: David L. Morgan.
Series: Qualitative research methods ;; v. 16
Publisher: Sage Publications
Published: 1988
Place of publication: Newbury Park, Calif
Language: eng
Number of pages: 85
Subjects: Focused group interviewing.; Social sciences -- Research -- Methodology.
Description: "Focus Groups as Qualitative Research describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research and with an annotated list of suggested readings."--Publisher description
Notes: Bibliography: p. 81-83.
"A Sage university paper"--Cover.