Instructor's manual to accompany Marketing classics , a selection of influential articles
By: Bem (i.e. Ben) M. Enis and Keith K. Cox in collaboration with George H. Lucas and John C. Sanders.
Contributors: Cox, Keith K.
Edition: fourth edition
Publisher: Allyn and Bacon
Published: 1981
Place of publication: Boston (Mass.); London
Language: eng
Number of pages: 71
Subjects: Marketing -- Problems, exercises, etc.
Other titles: Marketing classics.
Notes: Includes bibliographies.
fourth edition