Adapting marketing to libraries in a changing world-wide environment
Subtitle: papers presented at the 63rd IFLA conference , Copenhagen, September 1997 = Le marketing des bibliothèques á l'heure du changement et de la mondialisation
By: Section on Management and Marketing, IFLA / edited by/edité par Réjean Savard.
Contributors: Savard, Réjean.; International Federation of Library Associations and Institutions. Section on Management and Marketing.; International Federation of Library Associations and Institutions. Conference,
Series: IFLA publications -- 89
Publisher: K.G. Saur
Place of publication: München
Language: eng
Notes: Papers in English or French, with abstracts in both languages.