Innovating analytics
Subtitle: word of mouth index--how the next generation of net promoter can increase sales and drive business results
By: Larry Freed
Publisher: Wiley
Published: 2014
Place of publication: Hoboken, New Jersey
Language: eng
Number of pages: 282
ISBN-13: 9781118779484
Copyright date: 2014
Subjects: Consumer satisfaction; Marketing research; Statistical methods; Word-of-mouth-advertising; Internet marketing
Notes: Includes bibliographical references ( pages 268-272) and index.