Marketing Telecommunications Services 
Subtitle: New Approaches for a Changing Environment (Artech House Telecommunications Library)
Publisher: Artech House Publishers
Published: June 1999
Language: eng
Format: Hardcover
Number of pages: 365
ISBN-13: 9781580530156
Subjects: Communications engineering / telecommunications; Media, information & communication industries; Sales & marketing management; United States; Science/Mathematics; Marketing; Telecommunications; Technology; Business / Economics / Finance; Telecommunication policy; Engineering - Electrical & Electronic; Marketing - General; Sales & Selling; Economics - General; Competition; Telecommunication
First sentence: For nearly a century, marketing in the telecommunications industry was indirect by most standards.
Description: With this single resource, you get comprehensive coverage of fundamental marketing concepts, the latest information available on the marketing activities of telecommunications carriers, and valuable discussion of the continuing impact of U.S. telecommunications deregulation.