What were they thinking?
Subtitle: marketing lessons I've learned from over 80,000 new-product innovations and idiocies
By: Robert M. McMath and Thom Forbes.
Contributors: Forbes, Thom.
Edition: 1st ed.
Publisher: Times Business
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 240
Subjects: New products -- Marketing.; New products -- Marketing -- Case studies.
Notes: Includes index.