Inside Steve's brain
Subtitle: business lessons from Steve Jobs, the man who saved Apple
By: Leander Kahney
Publisher: Atlantic
Published: 2011
Place of publication: London
Language: eng
ISBN-13: 9780857897176
Subjects: Psychology; Influence; Success in business; Leadership; Corporate turnarounds; Succès dans les affaires; Entreprises; Redressement; Influence (Literary, artistic, etc.)
Notes: Originally published: New York: Portfolio, 2008; London: Atlantic, 2009.

Includes bibliographical references and index.
Table of contents: title: Focus, how saying no saved apple; title: Despotism, apple's one-man focus group; title: Perfection, product design and the pursuit of excellence; title: Elitism, hire only a players, fire the bozos; title: Passion, putting a ding in the universive; title: Inventive spirit, where does the innovation come from; title: Case study, how it all came together with the ipod; title: Total control, the whole widget.