A comparative analysis of channel structures for two major household appliances in the United States, Italy, and West Germany
By: Norman D. French, Donald D. Shawver, Donald W. Scotton.
Contributors: Shawver, Donald L.; Scotton, Donald Werner, 1919.
Series: Academy of Marketing Science -- AMS monograph series ; no.1
Publisher: Academy of Marketing Science
Published: 1978
Place of publication: [s.l.]
Language: eng
Number of pages: 28
Subjects: Marketing channels.; Household appliances, Electric -- United States.; Household appliances, Electric -- Italy.; Household appliances, Electric -- Germany (West)
Notes: 9209441 utlas

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