Principles of corporate communication
By: Cees B.M. van Riel.
Publisher: Prentice Hall
Published: 1995
Place of publication: London; New York
Language: eng
Number of pages: 239
Subjects: Communication in management.; Corporations -- Communication systems.; Corporations -- Public relations.; Corporate image.
Notes: Includes bibliographical references (p. 220-229) and index.
Translation of: Identiteit en imago.