Principles of marketing
By: Joel R. Evans, Barry Berman.
Contributors: Berman, Barry.; Evans, Joel R.
Edition: 2nd ed.
Publisher: Macmillan; Collier Macmillan
Published: 1988
Place of publication: New York; London
Language: eng
Number of pages: 528
Subjects: Marketing.
Notes: Includes bibliographies and indexes.
Rev. ed. of: Essentials of marketing. 1984.