Strategic public relations management
Subtitle: planning and managing effective communication programs
By: Erica Weintraub Austin, Bruce E. Pinkleton
Contributors: Pinkleton, Bruce E
Series: LEA's communication series
Publisher: Lawrence Erlbaum Associates
Published: 2001
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 399
Subjects: Public relations -- Management
Notes: Includes bibliographical references (p. 379-386) and indexes