Contemporary Advertising with PowerWeb and CD-ROM
Edition: 8 edition
Publisher: McGraw-Hill/Irwin
Published: August 13, 2001
Language: eng
Format: Hardcover
Number of pages: 704
ISBN-13: 9780072500417
Subjects: Advertising; Journalism; Business & Economics; Business / Economics / Finance; Coursepacks; Business/Economics; Advertising & Promotion; Advertising,Marketing,Media,Advertising Strategies,Crafting Marketing,Scope,Regulatory,Dimensions,CD-ROM Contemporary Advertising,PowerWeb,Contemporary Advertising,Advertising Planning; Business & Economics / Advertising & Promotion