Marketing concepts in changing times.
By: Edited by Richard M. Hill
Contributors: Hill, Richard M. 1922-; American Marketing Association
Publisher: American Marketing Association
Published: 1960
Place of publication: Chicago
Language: eng
Number of pages: 412
Subjects: Marketing -- Congresses
Notes: Papers presented at the winter conference of the American Marketing Association held in Washington, D.C., Dec. 28-30, 1959

Bibliographical footnotes