New ideas in industrial marketing
By: T.C. Coram and R.W. Hill editors.
Contributors: Coram, Terry Charles.; Hill, Roy Wells.; University of Bradford. Management Centre.
Publisher: Staples Press
Published: 1970
Place of publication: London
Language: eng
Number of pages: 319
Subjects: Industrial marketing.; Industrial marketing -- Great Britain.
Notes: Bibliography: p. 307-312.
Papers from a "Marketing to Industry Programme" organized by the University of Bradford Management Centre.