Advances in Business Marketing and Purchasing
Subtitle: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing)
Publisher: Elsevier Limited
Published: January 16, 1998
Language: eng
Format: Hardcover
Number of pages: 268
ISBN-13: 9780762301881
Subjects: Purchasing & supply management; Sales & marketing; Industrial Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Industrial procurement; Purchasing
First sentence: The objective of the case is to put the reader in the role of the owner of Takaishi Printing Company who must develop and implement a strategy to make the company more profitable so as to reduce long-term debt and provide for management succession.