Cases in consumer behavior
By: F. Stewart DeBruicker, Scott Ward.
Contributors: Ward, Scott, 1942- joint author.
Publisher: Prentice-Hall
Published: 1980
Place of publication: Englewood Cliffs , N.J
Language: eng
Number of pages: 415
Subjects: Consumer behavior -- Case studies.; Marketing research -- Case studies.; Motivation research (Marketing) -- Case studies.
Description: xii, 415 pages : 24 cm
Notes: Includes bibliographical references and index.