Contemplating corporate marketing, identity and communication
By: edited by Klement Podnar and John M.T. Balmer.
Contributors: Podnar, Klement.; Balmer, John M. T.
Publisher: Routledge
Published: 2010
Place of publication: New York, NY
Language: eng
ISBN-13: 9780415577434
Subjects: Corporate culture -- Congresses; Corporate image -- Congresses; Communication in organizations -- Congresses; Marketing -- Management -- Congresses; Branding -- Congresses
Genres: Congresses
Notes: Includes bibliographical references and index.