The content strategy toolkit
Subtitle: methods, guidelines, and templates for getting content right
By: Meghan Casey
Series: Voices that matter; Voices that matter
Published: 2015
Language: eng
Number of pages: 235
ISBN-13: 9780134105109
Subjects: Web site development; Web sites; Management; Design; Content analysis (Communication)
Other titles: Methods, guidelines, and templates for getting content right
Description: "In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right. Make sense of your business environment and understand your audience. Get stakeholders aligned on business goals and user needs. Set your content strategy and decide how to measure success. Create, maintain, and govern on-strategy content. You'll learn to control your content-and not have it control you"--Amazon.com.
Notes: Includes index.
Table of contents: title: Get budget and buy-in. Identify problems and opportunities ; Convince leaders and get the resources; title: Set up for success. Get stakeholders on board ; Set and align on project objectives ; Run the project; title: Dig in and get the dirt. Understand your business environment ; Learn about your audience and users ; Get familiar with your content ; Review how work gets planned and done ; Put it all together; title: Articulate your strategy. Create a content compass ; Decide how you'll measure success ; Design your content; title: Put your strategy into action. Create on-strategy content ; Govern, plan, and maintain your content.