Take their breath away
Subtitle: how imaginative service creates devoted customers
By: by Chip R. Bell and John R. Patterson.
Contributors: Patterson, John R.
Publisher: John Wiley & Sons
Published: 2009
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9780470443507
Subjects: Customer services -- United States; Consumer satisfaction -- United States; Customer loyalty -- United States; Service industries -- Customer services -- United States
Notes: Includes bibliographical references and index.
Table of contents: title: Animation; title: Reinvention; title: Decoration; title: Camouflage; title: Concierge; title: Partnership; title: Cult-like; title: Luxury; title: Air; title: Air defense; title: Scout's honor; title: Firefighter; title: Insight : understanding your customer; title: Oversight : assessing your launch pad; title: Spotlight : choosing a take their breath away strategy; title: Foresight : unearthing potential customer stressors; title: Green light : launch lessons for leaders.