The Gort Cloud
Subtitle: the invisible force powering today's most visible green brands
By: by Richard Seireeni with Scott Fields.
Contributors: Fields, Scott.
Publisher: Chelsea Green Pub.
Published: 2009
Place of publication: White River Junction, VT
Language: eng
ISBN-13: 9781603580618
Subjects: Green marketing.; Green products.; Green movement.
Notes: Includes bibliographical references and index.
Table of contents: title: Marketing magic : Dr. Bronner's magic soap; title: The consummate pitchman : earth friendly moving; title: Unfuckers united : the rise, fall, and resurrection of Nau clothing; title: Cleaning up in a crowded marketplace : seventh generation; title: Building green : Michelle Kaufmann designs and green key real estate; title: Creating green street : ecotrust, Portfolio 21, and ShoreBank Pacific; title: Driving fast in the green lane : Tesla motors, CalCars.org, hymotion, and Southern California Edison; title: Marketing your green expertise : Mohawk fine papers and Time Inc.; title: Selling activism : Ben & Jerry's homemade, green mountain coffee roasters, and Stonyfield farm; title: Sustainable living : Interface inc. and Yolo colorhouse; title: Think big or go home : terracycle; title: The ultimate Gort Cloud connector; title: energy : Southwest Windpower and Bonneville Environmental Foundation.