Social marketing in the ghetto
By: Alan R. Andreasen
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 241; Faculty working papers -- no. 241.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1975
Place of publication: [Urbana, Ill.]
Language: eng
Subjects: Social aspects; Marketing; Low-income consumers
Notes: Includes bibliographical references.