The customer loyalty pyramid
By: Michael W. Lowenstein.
Publisher: Quorum
Published: 1997
Place of publication: Westport, Conn
Language: eng
Number of pages: 255
Subjects: Consumer satisfaction.; Customer loyalty.
Description: Moving past previous how-to-do-it books on customers, Lowenstein identifies the abilities and processes by which companies can achieve the new paradigms related to customer loyalty. The Seven S Framework, a management concept developed by Tom Peters and Robert Waterman while at McKinsey and Company, is combined with the author's own Customer Loyalty Pyramid to form the basis of this new, invaluable work.
Notes: Includes bibliographical references (p. [239]-244) and index.