The PR cookbook
By: by Don A. Grigg, Mary C. McDavid.
Contributors: McDavid, Mary C.
Edition: 2nd ed. (1979-80)
Publisher: Business Writers Associates
Published: 1979
Place of publication: Washington, D.C
Language: eng
Number of pages: 235
Subjects: Advertising.; Publicity.
Other titles: Public relations cookbook.; P.R. cookbook.
Notes: Bibliography: p. 182-189.