Market Research in Health and Social Care
Edition: 1 edition
Publisher: Routledge
Published: September 13, 2000
Language: eng
Format: Library Binding
Number of pages: 328
ISBN-13: 9780415207546
Subjects: Hospital administration & management; Social research & statistics; Social welfare & social services; Health Care Planning; Marketing Research; Business & Economics; Business / Economics / Finance; Business/Economics; United Kingdom, Great Britain; General; Health Care Delivery; Business & Economics / General; Management - General; Great Britain; Human services; Marketing; Medical care; Research
First sentence: The book will show the relevance of market research in health and social care within the rapidly changing political and social context and give a comprehensive and rigorous introduction to research methods and how they should be used in planning and management of research projects.