ChurchMarketing 101
Subtitle: preparing your church for greater growth
By: Richard Reising.
Publisher: Baker Books
Published: 2006
Place of publication: Grand Rapids, MI
Language: eng
Number of pages: 206
Subjects: Church marketing.
Other titles: ChurchMarketing one hundred one; ChurchMarketing one hundred and one; Church marketing 101
Notes: Includes bibliographical references.
Table of contents: title: What is church marketing?; title: The premise, the definition of marketing, a biblical foundation for marketing : a biblical charge for marketing; title: How marketing affects every area of your church; title: Where perception comes from, reading between the lines; title: Church marketing gone wrong; title: Stumbling blocks and building blocks; title: Perceiving their perception; title: Man looks on the outside; title: Processing perspective; title: Sitting in their seat; title: Reengineering the church promotion process; title: Understanding your target markets; title: The biblical foundation for target marketing; title: Dealing with demographics; title: Basic human needs; title: Calculating; title: Psychographics; title: Lingering with the masses; title: Fundamentals of growth; title: Where growth comes from; title: Origins of lateral growth; title: Origins of vertical growth; title: The value of value; title: Creating an atmosphere that fosters growth; title: Setting the atmospherostat; title: Ministry from the outside in; title: Spiritual signposts; title: Creating a ministry pattern; title: Marketing secrets of the big boys; title: Students of culture; title: Nailing the perceived need; title: Living in an experiential world; title: Different strokes (segmentation); title: A call to branding spies and strategies; title: Branding successful shaping; title: Iron communication is only everything; title: Putting it all together; title: Knowing your destiny; title: Diagnosing your today; title: Building a bridge.