Secrets of social media marketing
Subtitle: how to use online conversations and customer communities to turbo-charge your business!
By: by Paul Gillin.
Publisher: Quill Driver Books
Published: 2009
Place of publication: Fresno, CA
Language: eng
Number of pages: 290
ISBN-13: 9781884956850
Subjects: Internet marketing; Social media -- Economic aspects; Customer relations; Interactive marketing
Notes: Includes index.
Table of contents: title: Making the case; title: Making choices; title: Ear to the ground; title: Courting online influencers; title: Corporate soapboxes; title: Customer conversations; title: The social network gorillas; title: Niche innovators; title: Learning from conversations; title: Basics of social media content; title: Picking your spots; title: Telling stories with words and images; title: Engagement through interaction; title: Promote thyself; title: Measuring results; title: Celebrating change.