Generación marketing
Subtitle: la sociedad entre la codicia y la indolencia
By: Víctor Molero.
Series: Libros profesionales de empresa
Publisher: ESIC, Business Marketing School
Published: 2006
Place of publication: Pozuelo de Alarcón, Madrid
Language: spa
Number of pages: 355
Subjects: Marketing -- Social aspects.; Public relations.
Notes: Includes bibliographical references (p. [341]-355).