Responding to the challenge
Subtitle: health care marketing comes of age
By: [edited by] Philip D. Cooper.
Contributors: Cooper, Philip D., 1942-; Academy for Health Services Marketing (American Marketing Association); Symposium on Health Services Marketing (6th : 1986 : Atlanta, Ga.)
Series: Proceedings series / American Marketing Assn.; Proceedings series (American Marketing Association)
Publisher: Academy for Health Services Marketing, American Marketing Assn.
Published: 1986
Place of publication: Chicago, Ill
Language: eng
Number of pages: 127
Subjects: Medical care -- Marketing -- Congresses.; Medical economics -- Congresses.; Delivery of Health Care -- economics -- congresses.; Economics, Medical -- congresses.; Marketing of Health Services -- congresses.
Notes: Includes bibliographies.
Papers presented at the 6th Annual Symposium on Health Services Marketing, held Mar. 2-5, 1986, in Atlanta, and sponsored by the Association's Academy for Health Services Marketing.
"A proceedings"--Cover.