Entering & Succeeding in Emerging Countries
Subtitle: Marketing to the Forgotten Majority
Edition: 1 edition
Publisher: South-Western Educational Pub
Published: September 25, 2003
Language: eng
Format: Hardcover
Number of pages: 216
ISBN-13: 9780538726986
Subjects: Advertising; General; Developing countries; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Economic development; Economic policy
First sentence: Globalization has been going on for a long time.