E.S.O.M.A.R. Conference on "Strategic Planning--a Thing of the Past or a Necessity for the Future, Can Research Contribute?"
By: arranged in co-operation with the A.M.A. (American Marketing Association) San Francisco Chapter, the J.M.R.A. (Japan Marketing Research Association), the J.M.A. (Japan Marketing Association) : San Francisco (U.S.A.), 17th-20th April 1983. Supplement.
Contributors: American Marketing Association. San Francisco Chapter.; Japan Marketing Research Association.; Japan Marketing Association.
Publisher: ESOMAR; American Marketing Association
Published: 1983
Place of publication: Amsterdam, The Netherlands; San Francisco
Language: eng
Number of pages: 131
Subjects: Marketing -- Decision making -- Congresses.; Business planning -- Congresses.
Notes: Includes bibliographies.