A comparative study of the marketing strategies of selected savings bank institutions in South Africa
By: by Alistair James Palframan.
Series: MBA research paper
Publisher: Graduate School of Business, University of Cape Town
Published: 1977
Place of publication: [Cape Town]
Language: eng
Number of pages: 132
Subjects: Bank marketing -- South Africa.; Savings banks -- South Africa.
Notes: Thesis (M.B.A.)--University of Cape Town.
Bibliography: leaves 130-132.