Modern retailing
Subtitle: theory and practice.
Contributors: Mayer, Morris Lehman.; Wilkinson, Judy Bonner, 1943-
Edition: 6th ed. / J. Barry Mason, Morris L. Mayer, J.B. Wilkinson.
Series: The Irwin series in marketing
Publisher: Irwin
Published: 1993
Place of publication: Homewood, IL
Language: eng
Number of pages: 793
Subjects: Retail trade.
Notes: Includes bibliographical references and indexes.