Consumer behavior
By: [by] Peter D. Bennett [and] Harold H. Kassarjian.
Contributors: Kassarjian, Harold H., joint author.
Series: Prentice-Hall foundations of marketing series
Publisher: Prentice-Hall
Published: 1972
Place of publication: [Englewood Cliffs, N.J
Language: eng
Number of pages: 134
Subjects: Consumer behavior.; Consumption (Economics)
Notes: Includes bibliographical references.