Marketing research: a management overview.
By: Contributors: Louis J. Babic, Jr. [and others]. Editors: Evelyn Konrad [and] Rod Erickson.
Contributors: Erickson, Rodney, joint ed.; Babic, Louis J.; American Management Association.
Publisher: American Management Association
Published: 1966
Place of publication: New York
Language: eng
Number of pages: 224
Subjects: Marketing research.