Going negative
Subtitle: how attack ads shrink and polarize the electorate
By: Stephen Ansolabehere, Shanto Iyengar.
Contributors: Iyengar, Shanto.
Place of publication: New York
Number of pages: 243
Subjects: Advertising, Political -- United States.; Advertising, Political.; Electioneering -- United States.; Negativism.
Notes: Includes bibliographical references (p. 215-234) and index.

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