Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Education in the Asia-Pacific Region: Issues, Concerns and Prospects)
Edition: 1 edition
Publisher: Springer
Published: February 2008
Language: eng
Format: Hardcover
Number of pages: 187
ISBN-13: 9781402057687
Subjects: Organization & management of education; Education; Education / Teaching; ASIA; Other Geographical Groupings, Oceans & Seas; Comparative; Development - Economic Development; Language Experience Approach; Education / General; bottom of the pyramid; consumer literacy; entrepreneurial literacy; marketplace literacy; subsistence marktetplaces
Description: "This book describes research on low literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions."--BOOK JACKET.