Metatheory and consumer research
By: [by] Gerald Zaltman, Christian R. A. Pinson [and] Reinhard Angelmar.
Contributors: Pinson, Christian R. A., joint author.; Angelmar, Reinhard, joint author.
Series: Editors' series in marketing
Publisher: Holt, Reinhart and Winston
Published: 1973
Place of publication: New York
Language: eng
Number of pages: 226
Subjects: Metatheory.; Consumer behavior.
Notes: Bibliography: p. 202-215.