Preattentive Processing of Web Advertising
Publisher: Cambria Press
Published: July 18, 2007
Language: eng
Format: Hardcover
Number of pages: 232
ISBN-13: 9781934043639
Subjects: Advertising; Computers; Business / Economics / Finance; Computer Books: Internet General; Advertising & Promotion; Consumer Behavior - General; E-Commerce - Internet Marketing; Business & Economics / E-Commerce / Internet Marketing; Business & Economics : Advertising & Promotion; Business & Economics : Consumer Behavior - General; Internet - General