Shakai henka to gendai māketingu no arikata.
Contributors: Waseda Daigaku. Sangyō Keiei Kenkyūjo.
Series: Sanken shirīzu -- 14
Publisher: Waseda Daigaku Sangyō Keiei Kenkyūjo
Published: 1985
Place of publication: Tōkyō
Language: jpn
Number of pages: 363
Subjects: Marketing -- Social aspects.; Marketing -- Social aspects -- Japan.; Social change.
Notes: Bibliography: p. 168-171.