Marketing pitfalls and perspectives
Subtitle: proceedings of the marketing seminar held Nov. 17-18, 1967 at ... Eugene, Oregon.
By: Sponsored by University of Oregon College of Business Administration and the Oregon State Technical Services Administration. Edited by Roman R. Andrus.
Contributors: Andrus, Roman Raphael, 1934-, ed.; University of Oregon. College of Business Administration.; Oregon State Technical Services Administration.
Publisher: Marketing Faculty of the College of Business Administration, University of Oregon
Published: 1967
Place of publication: [Eugene
Language: eng
Number of pages: 36
Subjects: Marketing.