Dissatisfaction management
Subtitle: a study into the use of consumer dissatisfaction as a source of management information by organizations
By: [Ko de Ruyter].
Publisher: Uitgeverij Lemma BV
Published: 1993
Place of publication: Utrecht
Language: eng
Number of pages: 394
Subjects: Decision making.; Consumer satisfaction.; Consumer complaints.
Notes: Includes bibliographical references (p. 281-311) and indexes.
Originally presented as the author's thesis (Ph. D.--Enschede).