Market-Based Management
Subtitle: Strategies for Growing Customer Value and Profitability (2nd Edition)
Edition: 2nd edition
Publisher: Prentice Hall
Published: November 2, 1999
Language: eng
Format: Paperback
Number of pages: 416
ISBN-13: 9780130145468
Subjects: Business strategy; Sales & marketing management; Marketing - General; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Advertising & Promotion; Management; Marketing