Communication and persuasion
Subtitle: psychological studies of opinion change
By: by Carl I. Hovland, Irving L. Janis and Harold H. Kelley.
Contributors: Janis, Irving L. 1918-; Kelley, Harold H.
Publisher: Yale University Press
Published: 1963
Place of publication: New Haven; London
Language: eng
Number of pages: 315
Notes: Originally published (B54-7550) 1953.