Selling for entrepreneurs
By: Kathryn Lennon.
Edition: 1st ed.
Publisher: Pearson Prentice Hall Business; Pearson Education
Published: 2009
Place of publication: New York, NY
Language: eng
Number of pages: 206
ISBN-13: 9780273724926
Subjects: Selling -- Psychological aspects
Notes: Includes index.
Table of contents: title: How and why people buy; title: The psychology of selling; title: What are you selling?; title: Prospecting for opportunities; title: Pitching your business; title: Overcoming objections; title: Managing your sales; title: Closing techniques; title: Indirect selling; title: Aida; title: Neuro linguistic programming and hypnotic sales; title: The sales process.