The international handbook of market research techniques
By: edited by Robin J Birn.
Contributors: Birn, Robin.; Market Research Society.
Edition: 2nd ed.
Publisher: Kogan Page in association with MRS
Published: 2002
Place of publication: London
Language: eng
Number of pages: 594
Subjects: Marketing research -- Methodology
Other titles: Handbook of market research techniques.
Notes: Includes bibliographical references and index.
This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques.