Brand busters
Subtitle: 7 common mistakes marketers make : lessons from the world of technical and scientific products
By: Chris Wirthwein.
Publisher: Paramount Market Pub.
Published: 2008
Place of publication: Ithaca, NY
Language: eng
Number of pages: 128
ISBN-13: 9780980174502
Subjects: Branding (Marketing)
Notes: Includes bibliographical references (p. 122-123) and index.