Blockbusters
Subtitle: The Five Keys to Developing GREAT New Products
Edition: 1st ed edition
Publisher: Collins
Published: October 1, 2002
Language: eng
Format: Hardcover
Number of pages: 272
ISBN-13: 9780060084738
Subjects: Marketing - Industrial; Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; New products; Development - Business Development; Business & Economics / Development & Growth
First sentence: Great companies succeed and endure because they continually produce great products.