The creative marketer
By: Simon Majaro.
Contributors: Chartered Institute of Marketing.
Series: The Marketing series; Marketing series (London, England)
Publisher: Butterworth-Heinemann
Published: 1991
Place of publication: Oxford; Boston
Language: eng
Number of pages: 178
Subjects: Marketing -- Management -- Psychological aspects -- Handbooks, manuals, etc.; Creative ability in business -- Handbooks, manuals, etc.; Psychology, Industrial -- Handbooks, manuals, etc.
Genres: Handbooks, manuals, etc.
Notes: "Published in association with the Chartered Institute of Marketing."
Includes index.