Co-op advertising
By: Bob Houk.
Contributors: Association of National Advertisers.
Publisher: NTC Business Books
Published: 1995
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 226
Subjects: Cooperative advertising -- United States.
Other titles: Authoritative guide to promotional allowance marketing for advertisers, retailers, and distributors
Notes: Includes bibliographical references (p. 217-218) and index.
"Published in conjunction with the Association of National Advertisers, Inc., by NTC Business Books."