Principles of services marketing
By: Adrian Palmer
Edition: 6th ed.
Publisher: McGraw-Hill Education
Published: 2011
Place of publication: Maidenhead
Language: eng
Number of pages: 525
ISBN-13: 9780077129514
Subjects: Service industries; Marketing; Business and Management
Description: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Notes: Previous edition: 2008.

Includes bibliographical references and index.