Strategy by design
Subtitle: a process of strategy innovation
By: James Carlopio
Publisher: Palgrave Macmillan
Published: 2010
Place of publication: New York
Language: eng
ISBN-13: 9780230620223
Notes: Includes bibliographical references and index.
Table of contents: title: Strategy by design: a process of strategy innovation; title: The brief: begin with the end in mind; title: Research: the art of seeing the different way; title: Concept generation: the art of generating different views; title: Prototyping: making the end clearly visible; title: Evaluation: assessing value; title: Delivery: output and presentation.