Successful direct marketing methods
By: Bob Stone.
Edition: 6th ed.
Publisher: NTC Business Books
Published: 1997
Place of publication: Lincolnwood, Ill
Language: eng
Number of pages: 545
Subjects: Direct marketing
Description: This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.
Notes: Includes index.