Comparative analysis for international marketing
By: prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini.
Contributors: Terpstra, Vern.; Yoshino, M. Y.; Sherbini, A. A.; Liander, Bertil.; Marketing Science Institute.
Series: Marketing Science Institute. Series of books
Publisher: Allyn and Bacon
Published: 1967
Place of publication: Boston
Language: eng
Number of pages: 198
Subjects: Export marketing; International business enterprises
Notes: Bibliography: p. 176-182.