Interkulturelle Marktforschung im europäischen Transformationsprozess
By: Heike Simmet-Blomberg.
Series: Betriebswirtschaftliche Abhandlungen ;; n.F., Bd. 104
Publisher: Schäffer-Poeschel
Published: 1998
Place of publication: Stuttgart
Language: ger
Number of pages: 473
Subjects: Marketing research -- Europe.; Marketing -- Europe -- Cross-cultural studies.
Notes: Includes bibliographical references (p. 421-473).