The Art of Cause Marketing
Subtitle: How to Use Advertising to Change Personal Behavior and Public Policy
Publisher: McGraw-Hill
Published: January 15, 2002
Language: eng
Number of pages: 320
ISBN-13: 9780071387026
First sentence: For several years I served on the new business team of Saatchi &amp; Saatchi New York, at that time, a branch of the largest agency network in the world.