The 22 irrefutable laws of advertising (and when to violate them)
By: Michael Newman.
Publisher: John Wiley & Sons (Asia) Pte Ltd.
Published: 2004
Place of publication: Singapore
Language: eng
Number of pages: 242
Subjects: Advertising.; Sales promotion.
Other titles: Twenty-two irrefutable laws of advertising (and when to violate them)
Notes: Includes index.