On the measurement of power in distribution channels
By: by Adel I. El-Ansary.
Series: Louisiana State University. College of Business Administration. Division of Research. Occasional paper no. 12; Occasional papers (Louisiana State University (Baton Rouge, La.). College of Business Administration. Division of Research) ;; no. 12.
Publisher: Division of Research, College of Business Administration, Louisiana State University]; Division of Research, College of Business Administration, Louisiana State University
Published: 1973
Place of publication: [Baton Rouge
Language: eng
Number of pages: 84
Subjects: Marketing.; Power (Social sciences)