Marketing education : knowledge development, dissemination, and utilization
By: 1986 AMA Winter Educators' Conference ; edited by Joseph Guiltinan, Dale Achabal.
Contributors: Guiltinan, Joseph P.; Achabal, Dale
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1986
Place of publication: Chicago, Ill
Language: eng
Number of pages: 229
Subjects: Marketing -- Case studies -- Congresses; Marketing research -- Congresses
Notes: Includes bibliographies and index.