Social marketing
Subtitle: good Intentions
By: Cynthia M. Webster, Leanne M. Carter, Steve D'Alessandro, David Gray
Contributors: Carter, Leanne M., author; D'Alessandro, Steve, author; Gray, David, author
Publisher: Tilde University Press; Tilde Publishing and Distribution
Published: 2014
Place of publication: Victoria
Language: eng
Number of pages: 112
ISBN-13: 9780734611321
Subjects: Social marketing; Social media; Marketing; Internet marketing; Management; Marketing social; Marketing sur Internet; Gestion; Social media -- Marketing
Description: This book examines current social, environmental, health and safety issues affecting individuals and their communities. It provides a critical look at the barriers and challenges to behaviour change. It has been written in an investigative manner for advanced undergraduate students and first year postgraduate students who intend to pursue careers in the public sector in community health and environmental sustainability.
Notes: Includes bibliographical references.
Table of contents: title: Part I: Setting the scene: good reasons for bheaviur change; title: Chapter 1. Overconsumption and the pursuit of pleasure; title: Part II. Live long and prosper: health and wellbeing; title: Chapter 2. Battle of the bulge; title: Part III. Beauty is in the eyes of the beholder; power and perception; title: Chapter 3. Blue eyes/brown eyes: the globalisation of beauty or betrayal?; title: Part IV. Life in the fast lane: addictions and risky business; title: Part V. Back to basics: environment and sustainable living; title: Chapter 4: What a waste: recycling, littering, industrial and commercial waste.