Consumer research as an effective marketing tool
By: prepared by the Food Marketing Institute in association with Rigney and Associates with the generous support and assistance of Catalina Marketing Corporation.
Contributors: Food Marketing Institute.; Rigney and Associates.; Catalina Marketing Corporation.
Publisher: The Institute
Published: 1997
Place of publication: Washington, DC (800 Connecticut Ave., N.W., Washington, DC 20006-2701)
Language: eng
Number of pages: 50
Subjects: Consumers -- Research