Guerrilla Retailing
Subtitle: Unconventional Ways to Make Big Profits from Your Retail Business  (Guerrilla Marketing Series)
Publisher: The Guerrilla Group Press
Published: January 2004
Format: Paperback
Number of pages: 395
ISBN-13: 9781886481077
First sentence: The strategy of course comes from guerrilla warfare; how do you fight back when you're outnumbered, outgunned and outspent by the competition?