Marketing communication theory
Subtitle: what do the texts teach our students?
By: Francis A. Buttle.
Contributors: Manchester Business School.
Series: Working papers / Manchester Business School -- 280
Publisher: Manchester Business School
Published: 1994
Place of publication: Manchester
Language: eng
Number of pages: 26
Subjects: Marketing.; Marketing -- Research.; Communication in marketing.; Communication in marketing -- Research.
Notes: Includes bibliographical references (p21-24).