Marketing Research Essentials
Edition: 6 edition
Publisher: Wiley
Published: February 26, 2007
Language: eng
Format: Paperback
Number of pages: 544
ISBN-13: 9780470087015
Subjects: Market research; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / Marketing / Research
First sentence: On the heels of the successful launch of its Young &amp; Tender line of bagged spinach, NewStar, a Salinas, California-based produce firm, was wondering what to do for an encore.