Marketing and the Law
Publisher: LexisNexis Butterworths Australia
Published: 2015
Language: eng
Number of pages: 751
ISBN-13: 9780409338355
Subjects: Marketing--law and legislation; Marketing--law and legislation--australia; Ku982.4 .s94 2015; 343.94084
Description: Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain competitive advantage in marketplace.