Indispensable
Subtitle: How To Become The Company That Your Customers Can't Live Without
Publisher: Wiley; J. Wiley
Published: April 29, 2005
Language: eng
Number of pages: 240
ISBN-13: 9780471703082
First sentence: If you were to list categories and say to me, "Quick, give me a name!" it would go something like this: Advertising agency: Engel Creative-They're the only ad agency I've used for 20 years.