A study of "pence-off" coupon use by Irish FMCG manufacturers
By: by Sheila Maher.
Publisher: University College Dublin
Published: 1992
Place of publication: Dublin
Language: eng
Number of pages: 87
Subjects: Coupons (Retail trade) -- Ireland.; Advertising campaigns.; Sales promotion.
Notes: Thesis (M.B.S.) - University College Dublin, 1992.