Creating Customer Value
Subtitle: The Path to Sustainable Competitive Advantage
Edition: 1st edition
Publisher: South-Western Pub
Published: May 27, 1994
Language: eng
Format: Hardcover
Number of pages: 280
ISBN-13: 9780538838474
Subjects: Business strategy; Customer services; Business/Economics; Business & Economics; Business / Economics / Finance; Marketing - General; Customer Service; Consumer satisfaction