Cases in advertising management
By: [edited by] Terence Nevett.
Contributors: Nevett, T. R.
Publisher: NTC Business Books
Published: 1992
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 343
Subjects: Advertising -- United States -- Management -- Case studies; Advertising agencies -- United States -- Management -- Case studies
Other titles: Advertising management