Field guide
Subtitle: how to be a fashion designer
By: Marcarena San Martin
Contributors: Krell, Kevin, translator
Publisher: Rockport Publishers
Published: 2009
Place of publication: Beverly, Mass
Language: eng
Number of pages: 191
ISBN-13: 9781610601702; 9781592534913
Subjects: Fashion design; Vocational guidance; CRAFTS & HOBBIES; Fashion; DESIGN
Other titles: How to be a fashion designer
Notes: Includes bibliographical references.
Table of contents: title: Cover; title: Title; title: CONTENTS; title: PREFACE; title: THE WORLD OF FASHION; title: WHAT IS FASHION?; title: REASONS AND PURPOSES OF DRESS; title: ORIGIN AND EVOLUTION OF FASHION; title: Aristocratic Fashion; title: Centennial Fashion; title: Open Fashion; title: ORGANIZATION OF THE CURRENT FASHION SYSTEM; title: Haute Couture; title: PrÃ®t-Ã€-Porter; title: Sportswear; title: Large-scale distribution; title: The world of luxury; title: GLOSSARY; title: DEVELOPMENT PROCESS; title: REFERENCES; title: THE SKETCHBOOK; title: SILHOUETTES AND LINES; title: COLOR; title: MATERIALS AND FABRICS; title: Fibers; title: Fabrics; title: Accessories; title: CONCEPT BOOK OR THEMATIC PANELTHE FASHION FIGURE; title: Proportions; title: Poses; title: Representation techniques; title: TECHNICAL SPECIFICATION; title: THE PATTERN; title: THE MOULAGE; title: THE TEST GARMENT; title: THE PROTOTYPE; title: GLOSSARY; title: PRODUCTION; title: CHAINS OF PRODUCTION; title: PURCHASE OF RAW MATERIALS; title: Textile fairs; title: Purchasing alternatives; title: The suppliers; title: TEXTILE ENNOBLING; title: Dyeing; title: Bleaching; title: Prints; title: Dressings; title: COLLECTION OF SAMPLES; title: Pattern grading; title: CALCULATION OF COSTS; title: PRODUCTION; title: WAREHOUSE; title: CALENDAR; title: PRODUCTION MANAGEMENT; title: GLOSSARYSALES AND DISTRIBUTION; title: SALES PROCESS; title: The agent or sales representative; title: Presentation of the collection; title: Making the sale; title: Post-sales service and penalizations; title: DISTRIBUTION; title: The multi-brand store; title: The single-brand store; title: Large department stores; title: Outlets; title: Supermarkets and hypermarkets; title: Catalog sales; title: Street markets; title: The website; title: GLOSSARY; title: COMMUNICATION; title: FASHION AND COMMUNICATION; title: PROCESSES AND AGENTS; title: The press office; title: Public relations; title: The advertising agency; title: Celebrities; title: INSTRUMENTS OF COMMUNICATIONInstruments of institutional communiction; title: SEASONAL INSTRUMENTS OF COMMUNICATION; title: MEDIA; title: The press; title: Television and radio; title: Exterior advertising; title: GLOSSARY; title: RECOMMENDED READING; title: DIRECTORY OF FASHION DESIGN SCHOOLS