Views of marketing
Subtitle: a reader
By: [compiled by] Warren A. French, William S. Sekely, Roger H. Gates.
Contributors: French, Warren A., 1941-; Sekely, William S., 1944-; Gates, Roger H., 1942-
Publisher: Harper & Row
Published: 1979
Place of publication: New York
Language: eng
Number of pages: 316
Subjects: Marketing -- Addresses, essays, lectures
Notes: Includes bibliographical references.