Word of mouth marketing
Subtitle: how smart companies get people talking
By: Andy Sernovitz.
Edition: Rev. and updated ed.
Publisher: Kaplan Pub.
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 206
ISBN-13: 9781427798619
Subjects: Word-of-mouth advertising
Table of contents: title: What is word of mouth marketing?; title: Deep stuff : six big ideas; title: The word of mouth marketing manifesto; title: The five Ts in action; title: Talkers : who will tell their friends about you?; title: Topics : what will they talk about?; title: Tools : how can you help the message travel?; title: Taking part : how can you join the conversation?; title: Tracking : what are people saying about you?