The path to purchase during shopping
By: Piyush Kumar Sinha, Gopi Krishnaswamy
Contributors: Krishnaswamy, Gopi; Indian Institute of Management, Ahmedabad
Series: Working paper -- W.P. no. 2009-11-05
Publisher: Indian Institute of Management
Published: 2009
Place of publication: Ahmedabad
Language: eng
Format: [microform] /
Number of pages: 13
Subjects: Consumer behavior; Shopping
Notes: Includes bibliographical references (leaves 10-13).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2010. 1 microfiche Master microform held by: DLC.