Personal selling decisions
By: [by] David B. Montgomery and Glen L. Urban.
Contributors: Urban, Glen L.
Series: M.I.T. Alfred P. Sloan School of Management. Working papers -- 294-67; Working paper (Sloan School of Management) -- 294-67.
Publisher: M.I.T.]
Published: 1967
Place of publication: [Cambridge
Language: eng
Number of pages: 61
Subjects: Sales promotion.