The creation of meaning in advertising
Subtitle: interaction of figurative advertising and individual differences in processing styles
By: Marian Dingena.
Series: Tinbergen Institute research series ;; no. 62
Publisher: Thesis Publishers
Published: 1994
Place of publication: Amsterdam
Language: eng
Number of pages: 247
Subjects: Advertising.; Advertising copy.; Signs and symbols.; Semiotics.
Notes: Includes bibliographical references (p. [203]-216) and index.
Summary in Dutch.
"Also publ. as thesis Rotterdam, 1994"--Verso t.p.