Winning in Asia, Japanese Style
Contributors: Vinod K. Aggarwal (Editor); Shujiro Urata (Editor)
Edition: 1 edition
Publisher: Palgrave Macmillan
Published: October 4, 2002
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780312239107
Subjects: Business competition; Business strategy; International business; International trade; Macroeconomics; Sales & marketing; Political Science; Business / Economics / Finance; Politics/International Relations; Japan; General; Marketing - General; Business & Economics / Marketing / General; Investments, Foreign; Political Science / General; Political Science-General; International Relations - General; ASIA; Case studies; Foreign economic relations; Marketing
First sentence: Despite the lingering effects of the regional currency crises in the late 1990s, and Japan's stubborn economic affliction, the Asia-Pacific economies continue to be among the most attractive markets in the world.