The 3M Model of Motivation and Personality
Subtitle: - Theory and Empirical Applications to Consumer Behavior
Edition: 1 edition
Publisher: Springer
Published: October 1, 1999
Language: eng
Format: Hardcover
Number of pages: 340
ISBN-13: 9780792385431
Subjects: Physiological & neuro-psychology; The self, ego, identity, personality; Physiological Psychology; Marketing - Research; Marketing; Motivation; Social Psychology; Business & Economics; Business / Economics / Finance; Personality; Psychology; Motivation research (Marketing); Applied Psychology; Business & Economics / Marketing / Research; Psychology & Psychiatry / General; Psychology : Applied Psychology; Psychology : Social Psychology; Marketing - General; Consumers' preferences; Motivation research (Marketing
First sentence: As described by Kassarjian and Sheffet (1991), for over four decades the study of the relationship of personality to consumer behavior has been one of the most enduring topics investigated by consumer researchers.