Copywriting for the Electronic Media
Subtitle: A Practical Guide (Radio/TV/Film)
Edition: 2nd edition
Publisher: Wadsworth Pub Co
Published: July 1991
Language: eng
Format: Paperback
Number of pages: 420
ISBN-13: 9780534156244
Subjects: General; Reference; Advertising & Promotion; Advertising; Special kinds of photography; Writing & editing guides; Broadcast advertising; Advertising copy