One Billion Customers
Subtitle: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
Publisher: Free Press
Published: October 11, 2005
Language: eng
Format: Hardcover
Number of pages: 336
ISBN-13: 9780743258395
Subjects: International - Marketing; Government policy; International Business; Business & Economics; Business / Economics / Finance; Investments, Foreign; Business/Economics; International - General; Business & Economics / General; Business enterprises, Foreign; China; Foreign economic relations
First sentence: THE NEGOTIATIONS THAT BROUGHT China into the World Trade Organization in 2001 began in 1793 when Lord George Macartney landed his fleet of British ships on the north China coast.
Description: In view of China's rapidly growing economy, the former Wall Street Journal China bureau chief offers advice on doing business in China, with case studies that emphasize the importance of understanding the culture and politics of the country.