Marketing management casebook
By: edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.
Contributors: Davis, Robert Tyrrell.; Boyd, Harper W.; Webster, Frederick E.
Edition: 4th ed.
Series: The Irwin series in marketing
Publisher: R.D. Irwin
Published: 1984
Place of publication: Homewood, Ill
Language: eng
Number of pages: 609
Subjects: Marketing -- Management -- Case studies.
Genres: Case studies.