"An  investigation into relationship marketing as applied to the UK supermarket industry, and the impact of loyalty cards as a long-term marketing tool"
By: Nicolas Mark Glover.
Contributors: De Montfort University. School of Business.
Publisher: De Montfort University
Published: 1997
Place of publication: Leicester
Language: eng
Notes: Title from cover.

Thesis (BA Hons) Business Studies, De Montfort University, Leicester 1997.