Strategic planning for magazine executives
Subtitle: how to take the guesswork out of magazine publishing decisions : a monograph on advanced magazine planning techniques
By: by Richard M. Koff.
Edition: 2nd ed.
Publisher: Folio Magazine Pub. Corp.
Published: 1987
Place of publication: Stamford, Conn
Language: eng
Number of pages: 254
Subjects: Periodicals -- Publishing.; Strategic planning.