Managing biotechnology
Subtitle: from science to market in the digital age
By: Françoise Simon, Glen Giovannetti
Contributors: Giovannetti, Glen, 1962- author
Published: 2017
Language: eng
Number of pages: 287
ISBN-13: 9781119216179
Subjects: Biotechnology; Pharmaceutical biotechnology industry; Biotechnology industries; Marketing
Description: This book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and industry experts, it analyzes the strategies and key success factors for the financing, development, and commercialization of novel therapeutic products, including strategies for engagement with patients, physicians, and healthcare payers. Throughout the book, case studies provide researchers, academics and students, corporate marketers, senior managers, consultants, financial analysts, and other professionals involved in the biotech sector with insights, ideas, and models.
Notes: Includes bibliographical references and index.
Table of contents: title: New models for networked innovation. Digital evolution of biotechnology; title: Biotechnology financing strategies; title: Success through collaboration; title: New business and marketing models. Precision medicine; title: Precision marketing; title: Patient centricity strategies; title: Drug pricing in context; title: Strategic payer engagement; title: New models for digital health. Digital health strategies; title: Creating agility through data and analytics.