Models for new-product decisions
By: by Edgar A. Pessemier.
Series: Purdue University. Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 247
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Industrial Administration
Published: 1969
Place of publication: Lafayette, Ind
Language: eng
Number of pages: 44
Subjects: New products.; Decision making.
Notes: Bibliography: leaves 40-44.