Marketing planning for the pharmaceutical industry
By: John Lidstone, in association with Janice MacLennan.
Contributors: MacLennan, Janice.
Publisher: Gower
Published: 1999
Place of publication: Brookfield, Vt
Language: eng
Number of pages: 146
Subjects: Medical care -- Marketing -- Planning.
Description: "Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector."--Jacket.
Notes: Includes index.