Die Botschaft der Markenartikel
Subtitle: Vertextungsstrategien in der Werbung
By: Thomas Fritz.
Series: Probleme der Semiotik =; Problems in semiotics,; Bd. 15; Probeleme der Semiotik ;; Bd. 15.
Publisher: Stauffenburg
Published: 1994
Place of publication: Tübingen
Language: ger
Number of pages: 172
Subjects: Communication in marketing.; Semiotics.
Notes: Includes bibliographical references (p. [157]-172).
Originally presented as the author's thesis (doctoral)--Universität Passau, Wintersemester 1992/93.