Cracking the Japanese market
Subtitle: strategies for success in the new global economy
By: James C. Morgan, J. Jeffrey Morgan.
Contributors: Morgan, J. Jeffrey.
Publisher: Free Press; Collier Macmillan Canada; Maxwell Macmillan International
Published: 1991
Place of publication: New York; Toronto
Language: eng
Number of pages: 295
Subjects: Marketing -- Japan; Industrial management -- Japan; Corporate culture -- Japan; Corporations, American -- Japan; Competition -- Japan; Competition -- United States; Japan -- Economic conditions -- 1989-; Japan -- Economic policy -- 1989-
Notes: Includes bibliographical references (p. 287-288) and index.