"Data transferability
Subtitle: estimating the response effect of future events based on historical analogy"
By: by Wilfried R. Vanhonacker and Lydia J. Price.
Contributors: Price, Lydia J.
Series: Working papers / INSEAD -- no.88/57
Publisher: INSEAD
Published: 1988
Place of publication: Fontainbleau
Language: eng
Number of pages: 48
Subjects: Marketing -- Decision making -- Econometric models.