European Advertising Strategies
Subtitle: The Profiles and Policies of Multinational Companies Operating in Europe
Publisher: Cassell Academic; Orion Publishing Group, Limited
Published: August 1993
Language: eng
Format: Paperback
Number of pages: 176
ISBN-13: 9780304328130
Subjects: Advertising; Business strategy; Europe; Advertising & Promotion; Business / Economics / Finance; Business/Economics