Ama Educators Proceedings, 1988: Efficiency and Effectiveness in Marketing (Proceedings Ser. : No. 54)
Contributors: Charles Ingene (Editor)
Publisher: American Marketing Association
Published: July 1988
Language: eng
Format: Paperback
Number of pages: 336
ISBN-13: 9780318379210
Subjects: Marketing - General; Business / Economics / Finance; Science/Mathematics