The Politz papers
Subtitle: science and truth in marketing research
By: edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.
Contributors: Hardy, Hugh S., 1924-; Deming, W. Edwards 1900-
Publisher: American Marketing Association
Published: 1990
Place of publication: Chicago, Ill
Language: eng
Number of pages: 351
Subjects: Politz, Alfred, d. 1982.; Marketing research -- United States -- History.; Advertising -- Research.
Notes: Includes bibliographical references and index.