Marketing to and serving customers through the Internet
By: edited by George Zinkhan ; prepared by Kishore Gopalakrishna Pillai, Melanie Provost, and Yue Pan
Contributors: Zinkhan, George M.; Gopalakrishna Pillai, Kishore; Marketing Science Institute. Conference.
Series: Working paper series -- no. 01-122; Report (Marketing Science Institute) -- no. 01-122
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 55
Subjects: Electronic commerce; Internet marketing; Consumer behavior
Notes: "Conference summary."

Includes bibliographical references