Spending advertising money
Subtitle: an introduction to media planning, media buying and the uses of media research
By: Simon Broadbent.
Edition: 3rd ed.
Publisher: Business Books; Distributed exclusively in North America by Renouf/USA
Published: 1979
Place of publication: [London]; Brookfield, Vt
Language: eng
Number of pages: 381
Subjects: Advertising media planning.; Advertising -- Costs.; Advertising -- Research.
Notes: Includes bibliographical references and index.
"Published in association with CAM (Communication, Advertising, and Marketing Education Foundation)"
Distributor from label on fly-leaf.