Advertising versus prior beliefs
Subtitle: does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
By: Cornelia Pechmann and S. Ratneshwar
Contributors: Ratneshwar, S.
Series: Working paper -- rept. no. 93-125; Report (Marketing Science Institute) -- no. 93-125
Publisher: Marketing Science Institute
Published: 1993
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 38
Copyright date: 1993
Subjects: Advertising; Cigarettes; Psychological aspects; Teenagers; Tobacco use; Attitudes
Other titles: Advertising vs. prior beliefs.
Notes: Includes bibliographical references (p. 34-38).