How to Win The Hispanic Gold RushTM
Subtitle: Critical Cultural, Demographic, Marketing, and Motivational Factors
Publisher: iUniverse, Inc.
Published: October 8, 2003
Language: eng
Number of pages: 112
ISBN-13: 9780595658367
First sentence: There are three reasons why many U.S. businesses from small companies to big multinational corporations have experienced only limited success in marketing to Hispanics.