Comparison advertising
Subtitle: a worldwide study
By: J. J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [et al.].
Contributors: Marton, Katherin, joint author.; International Advertising Association (1950- )
Series: Communication arts book
Publisher: Hastings House
Published: 1978
Place of publication: New York
Language: eng
Number of pages: 245
Subjects: Comparison advertising
Notes: "A worldwide study sponsored by the International Advertising Association."
Includes index.