Marketing in college admissions, a broadening of perspectives
Subtitle: papers presented at the Colloquium on Marketing, Student Admissions, and the Public Interest, November 7-9, 1979 at the Wingspread Conference Center, Racine, Wisconsin
By: sponsored by the American Association of Collegiate Registrars and Admissions Officers, the College Board, the National Association of Admissions Counselors.
Contributors: American Association of Collegiate Registrars and Admissions Officers.; College Entrance Examination Board.; National Association of College Admissions Counselors.
Publisher: College Entrance Examination Board; may be ordered from College Board Publication Orders
Published: 1980
Place of publication: New York; Princeton, N.J
Language: eng
Number of pages: 170
Subjects: Universities and colleges -- United States -- Admission.; Marketing.
Notes: Includes bibliographical references.