The business marketing course
Subtitle: managing in complex networks
By: David Ford ; Pierre Berthon ... [et al.].
Contributors: Berthon, Pierre.; IMP Project Group.
Publisher: J. Wiley
Published: 2002
Place of publication: Chichester, West Sussex, England; New York
Language: eng
Number of pages: 238
Subjects: Marketing.; Marketing -- Management.; Business networks -- Management.
Notes: "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii].

Includes bibliographical references and index.