Media differences in creating value change through varying degrees of advertising message ambiguity
Subtitle: television and radio contrasted
By: by Gina Hillegass.
Published: 1989
Language: eng
Number of pages: 44
Subjects: Advertising -- Psychological aspects.; Mass media -- Psychological aspects.; Mass media -- Social aspects.; Social values.
Notes: Typescript.

Thesis (M.A.)--Washington State University, 1989.

Includes bibliogrphical references (leaves 37-39).

WSU:"Department of Communications."