Dynamics of Advertising
Publisher: Routledge
Published: 2013
Language: eng
ISBN-13: 9781306222099
Subjects: Advertising; Psychological aspects; Methodology; Publicité; Aspect psychologique
Table of contents: title: 1. Introduction : 'dynamic and sensuous representations of cultural yalues'; title: 2. The historical dynamics of the advertising industry; title: 3. The historyof advertisements; title: 4. The academic critique of advertising; title: 5. The dynamics of cultural change : commercial culture in the age of identity; title: 6. The psychodynamics of advertising; title: 7. Psycho-social categories for the study of everyday life; title: 8. Driven by passion? Car advertisement content 1950-1998; title: 9. Going to market : banking and the advertising dynamic; title: 10. The democratisation of credit; title: 11. Conclusions : the re-emergence of the rational consumer.