Influences on children's product requests and mothers' answers
Subtitle: a multivariate analysis of diary data
By: by Caroline M. Henderson ... [et al.].
Contributors: Henderson, Caroline M.
Series: Marketing Science Institute working paper; Report / Marketing Science Institute ;; no. 80-106; Report (Marketing Science Institute) ;; no. 80-106.
Publisher: Marketing Science Institute
Published: 1980
Place of publication: Cambridge, Mass. (14 Story St., Cambridge, Mass. 02138)
Language: eng
Number of pages: 30