Marketing and Management in the High-Technology Sector
Subtitle: Strategies and Tactics in the Commercial Airplane Industry
Publisher: Praeger Publishers
Published: June 30, 2003
Language: eng
Format: Hardcover
Number of pages: 377
ISBN-13: 9781567205244
Subjects: Economics, Finance, Business and Industry; Business/Economics; Aviation - General; Business & Economics; Business / Economics / Finance; Marketing; Jet planes; Management - General; Marketing - General; Business & Economics / Management; Airplanes; Aerospace planes; Aircraft industry