Lincoln, Inc
Subtitle: selling the sixteenth president in contemporary America
By: Jackie Hogan
Publisher: Rowman & Littlefield Publishers; Distributed by National Book Network
Published: 2011
Place of publication: Lanham, Md
Language: eng
Number of pages: 205
ISBN-13: 9781442209541; 9781442209565
Subjects: Miscellanea; Public opinion; Influence; Market segmentation
Description: Lincoln, Inc. is an engaging examination of the uses and abuses of the sixteenth president's image in America today. Whether in political campaigns, blockbuster films, school pageants, or soft drink advertisements, the use of the Lincoln image reveals who we think we are as a nation, and who we wish we could be.
Notes: Includes bibliographical references and index.
Table of contents: title: Lincoln, Inc. : selling the sixteenth president; title: Mr. Lincoln's coattails : marketing, memorabilia, and presidential tourism; title: Packaging the president : Lincoln biographies; title: Telling fictions : Lincoln in literature, television, and film; title: What would Lincoln do? : the sixteenth president in twenty-first century politics; title: "A" is for Abe : teaching Lincoln; title: Lincoln under glass : the great emancipator in American museums; title: Selling Lincoln : who do we think we are?.