Asṭraṭegyat ha-oḳyanus ha-ḳaḥol
Subtitle: ketsad li-tsor shuḳ le-lo mitḥarim ṿela-hafokh et ha-taḥarut le-lo releṿanṭit
By: V. Ts'an Ḳim, Reneh Moborn ; me-Anglit Emah Braṿerman
Contributors: Mauborgne, Renée; Braṿerman, Emah
Publisher: Maṭar
Published: 2005
Place of publication: Tel Aviv
Language: heb
Number of pages: 198
Subjects: New products; Market segmentation
Work titles: Blue ocean strategy