Successful Marketing Plan
Subtitle: A Disciplined and Comprehensive Approach (Business)
Publisher: Passport Books
Published: May 1990
Language: eng
Format: Paperback
Number of pages: 342
ISBN-13: 9780844231990
Subjects: Economics, Finance, Business and Industry; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance
First sentence: The business review provides an information decision-making base for the subsequent marketing plan and the rationale for all strategic marketing decisions within the plan.