Marketing Communication Management
Subtitle: A Holistic Approach for Increased Profitability
Edition: 1st edition
Publisher: Copenhagen Business School Press
Published: March 15, 2001
Language: eng
Format: Hardcover
Number of pages: 400
ISBN-13: 9788716133359
Subjects: Business communication & presentation; Sales & marketing; Management Science; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General