Facebook advertising for dummies
By: by Paul Dunay, Richard Krueger, and Joel Elad
Contributors: Krueger, Richard; Elad, Joel
Series: --For dummies
Publisher: Wiley Pub.; John Wiley [distributor]
Published: 2011
Place of publication: Hoboken, NJ; Chichester
Language: eng
Number of pages: 322
ISBN-13: 9780470637623
Subjects: Computer network resources; Facebook (Electronic resource); Internet marketing; Social networks; Internet advertising
Description: Here's what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.
Notes: Includes index.
Table of contents: title: Getting started with Facebook advertising. Profiting from the Facebook revolution ; Setting up your Facebook account; title: Launching your Facebook advertising campaign. Matching your ads to your marketing strategy ; Buying strategies ; Understanding the types of ad campaigns ; Getting set to implement and measure results; title: Managing your Facebook advertising campaigns. Creating pages for your campaign ; Testing and optimizing your ad campaign ; Tracking conversions to sales; title: Minding your metrics. Checking out the data ; Creating reports ; Extending the Facebook experience; title: The part of tens. Ten Facebook page promotion techniques (besides ads) ; Ten (or so) Facebook ads beginner mistakes ; Ten nontraditional Facebook ad campaigns ; Ten resources for Facebook advertisers.