Customer Relationship Management
Publisher: Butterworth-Heinemann
Published: December 3, 2003
Language: eng
Format: Paperback
Number of pages: 384
ISBN-13: 9780750655026
Subjects: Customer services; Customer Service; Business & Economics; Business / Economics / Finance; Business/Economics; Sales & Selling - Management; Business & Economics / Marketing / General; Marketing - General
First sentence: Customer relationship management, or CRM, means different things to different people.