Applications of the sciences in marketing management.
By: Edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.
Contributors: Bass, Frank Myron, 1926- ed.; King, Charles W., ed.; Pessemier, Edgar A., 1922- ed.; Krannert Graduate School of Industrial Administration.
Publisher: Wiley
Published: 1968
Place of publication: New York
Language: eng
Number of pages: 456
Subjects: Marketing -- Management -- Mathematical models.; Consumer behavior -- Mathematical models.
Notes: Includes bibliographies.
"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."