On the reliability and predictive validity of purchase intention measures
By: Manohar U. Kalwani, Alvin J. Silk.
Contributors: Silk, Alvin J.
Series: WP ; 1255-81; Working paper (Sloan School of Management) -- 1255-81.
Publisher: Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Published: 1981
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 65