Global marketing strategies
By: Jean-Pierre Jeannet ; Hubert D. Hennessey.
Contributors: Hennessey, Hubert D.
Edition: 4th ed.
Publisher: Houghton Mifflin; All India Publishers & Distributors
Published: 2001
Place of publication: Boston Massachusetts; Chennai, India
Language: eng
Number of pages: 920
Notes: Includes indexes.