Das Wahrnehmungsverhalten der Konsumenten
By: Gerold Behrens.
Series: Reihe Wirtschaftswissenschaften,; Bd. 275
Publisher: H. Deutsch
Published: 1982
Place of publication: Thun
Language: ger
Number of pages: 340
Subjects: Consumers.; Consumption (Economics) -- Psychological aspects.; Perception.; Color -- Psychological aspects.
Notes: Bibliography: p. 286-333.
Includes index.