Problems in marketing
By: Steven H. Star ... [et al.].
Contributors: Star, Steven H.; McNair, Malcolm P. 1894-
Edition: 5th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1977
Place of publication: New York
Language: eng
Number of pages: 851
Subjects: Marketing -- Case studies.; Marketing -- Management -- Case studies.
Genres: Case studies.
Notes: First-2d ed. by M. P. McNair and others.
Includes index.