Determinants of audience formation and reaction to early-morning TV college credit courses.
By: Co-principal investigators:  Charles F. Hoban and Robert G. Hayden.
Contributors: Hayden, Robert G.; WCAU-TV (Television station : Philadelphia, Pa.); University of Pennsylvania. College of General Studies.
Publisher: Institute for Cooperative Research, University of Pennsylvania
Published: 1963
Place of publication: Philadelphia
Language: eng
Number of pages: 99
Subjects: Television in higher education.
Notes: Bibliography:  p. 98-99.
"This is a study of the determinants of formation and reaction of the audience to one such program - Television Seminar, broadcast by WCAU-TV, a CBS-owned Philadelphia station, in cooperation with the College of General Studies of the University of Pennsylvania."