The economics and financing of media companies
By: Robert G. Picard
Edition: 2nd ed.
Publisher: Fordham University Press
Published: 2011
Place of publication: New York
Language: eng
Number of pages: 286
ISBN-13: 9780823232567; 9780823232574
Notes: Includes bibliographical references and index.
Table of contents: title: Media firms as economic and business entities; title: Business models, workflows, and value chains in media firms; title: Distribution and retail sales of media; title: economic forces affecting media; title: The influence of the general economy on media; title: Audiences and consumers; title: Media, advertisers, and advertising; title: Competition in media markets; title: Concepts in media financing and financial management; title: Capital markets and media firms; title: The development of large media companies; title: Trade and globalization in media products and services; title: Indicators of financial and economic health of media firms.