Einstein in the boardroom
Subtitle: best practices in intellectual capital management
By: Suzanne S. Harrison and Patrick H. Sullivan.
Contributors: Sullivan, Patrick H.
Publisher: John Wiley
Published: 2006
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 226
ISBN-13: 9780471703327
Subjects: Intellectual capital -- Management.
Description: "Encapsulating multidisciplinary ideas and best practices about intangibles developed by practitioners in the legal, knowledge, financial, R & D, human resources, measurement and reporting, economics, social, and environmental communities, Einstein in the Boardroom presents concrete methods, processes, and frameworks to help any firm manage and profit from its intangible assets."--Jacket.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction to I-stuff; title: What are intangibles?; title: The impact of intangibles on organizations; title: A brief history; title: The Einstein value strip; title: The difference between I-stuff and IP; title: I-stuff management activities; title: The Einstein value strip; title: Building a portfolio of I-stuff; title: What building stripe companies are trying to accomplish; title: Best practices for the building stripe; title: Conclusion: beyond building; title: Leveraging the portfolio of I-stuff; title: What companies on the leveraging stripe are trying to accomplish; title: How companies leverage their I-stuff; title: Best practices for the leveraging stripe; title: Developing a brand management capability; title: Developing a corporate brand; title: Extracting value from the brand; title: Conclusion: beyond leveraging; title: Integrating the portfolio of i-stuff; title: What integrating stripe companies are trying to accomplish; title: I-stuff strategies; title: Managing across organizational boundaries; title: Measuring the value of intangibles; title: Best practices for the integrating stripe; title: Conclusion: beyond integrating; title: Sustaining the corporation through I-stuff; title: What is sustainability?; title: The characteristics of sustainable corporations; title: Why are stakeholders important?; title: Sustainability and I-stuff reporting; title: What sustaining stripe companies are trying to accomplish; title: Best practices for the "sustaining" stripe; title: Conclusion: beyond sustainability; title: Proctor & Gamble progressing beyond IP; title: Changing a corporate culture; title: The promise of intellectual assets; title: Moving the technology forward; title: "Connect and develop"; title: Mining know how; title: Reliability engineering; title: The value of employees; title: Appendices; title: Appendix a how countries and regions are helping their companies create value from.