The Business of Toys and Games
Subtitle: Top Executives on Launching New Products, Developing a Recognizable Brand, and Competing for Shelf Space (Inside the Minds) (Inside the Minds)
Publisher: Aspatore Books
Published: December 31, 2006
Language: eng
Format: Paperback
Number of pages: 104
ISBN-13: 9781596226272
Subjects: Management & management techniques; Manufacturing industries; Business & Economics; Business / Economics / Finance; Business/Economics; Industries - General; Leadership; Business & Investing / General; Commerce; Development - Business Development; Marketing; Product management; Toy industry; Toys