Strategic Marketing Problems
Subtitle: Cases and Comments (11th Edition)
Edition: 11 edition
Publisher: Prentice Hall
Published: September 20, 2006
Language: eng
Format: Hardcover
Number of pages: 722
ISBN-13: 9780131871526
Subjects: Sales & marketing; Marketing Management; Business & Economics; Business / Economics / Finance; Textbooks; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Case studies; Decision making; Management; Marketing