Marketing leadership in hospitality and tourism
Subtitle: strategies and tactics for  competitive advantage
By: Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
Contributors: Lewis, Robert C., 1930-; Yesawich, Peter Charles, 1950-
Edition: 4th ed.
Publisher: Pearson
Published: 2007
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 661
Subjects: Hospitality industry -- Marketing.
Notes: Lewis's name appears first on the earlier edition.

Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.

Includes bibliographical references and indexes.