Commercial Awareness for Managers
Publisher: Bookboon
Published: 2013
ISBN-13: 9788776816988
Table of contents: title: Sisältö; title: Preface; title: 1. Introduction to Commercial Awareness; title: 1.1 What is Commercial Awareness?; title: 1.2 The People That You Serve; title: 1.3 The competition; title: 1.4 The Bottom Line; title: 1.5 How This Ebook Will Help; title: 2. Understanding Your Customers; title: 2.1 Introduction; title: 2.2 Determining Your Target Market; title: 2.3 Researching Your Market; title: 3. Understanding Your Competition; title: 3.1 Introduction; title: 3.2 Who Are Your Competitors?; title: 3.3 What to Learn about Your Competition; title: 3.4 Rating Your Company against the Competition; title: 4. Commercially Aware Operations; title: 4.1 Introduction; title: 4.2 Defining Your Reasons; title: 4.3 Background; title: 4.4 Objectives; title: 4.5 Scope of Operations; title: 4.6 Operational Constraints; title: 4.7 Understanding Risk; title: 5. Basic Finance Principles in Business; title: 5.1 Introduction; title: 5.2 Basic Finance Definitions and the Balance Sheet; title: 5.3 The Investment Principle; title: 5.4 The Financing Principle; title: 5.5 The Dividend Principle; title: 6. Basics on Budgeting; title: 6.1 Introduction; title: 6.2 Approaches to Budgeting; title: 7. Pricing and Commercial Awareness; title: 7.1 Introduction; title: 7.2 How Important is Price?; title: 7.3 Demand for the Product or Service; title: 7.4 Your Environment; title: 7.5 Pricing Strategies; title: 8. References