Applications of behavioral theories to the study of family marketing behavior
By: Robert Ferber
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers ; no. 125; Faculty working papers -- no.125.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1973
Place of publication: [Urbana, Ill.]
Language: eng
Subjects: Economics
Notes: Includes bibliographical references (leaves [10]-[11]).