Household level brand switching
Subtitle: some theorems on aggregating individual-level choice behavior
By: by Gordon P. Wright, Barbara E. Kahn, and Donald G. Morrison.
Contributors: Kahn, Barabara E.; Morrison, Donald G.
Series: Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;; no. 882; Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences ;; no. 882.
Publisher: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Published: 1985
Place of publication: West Lafayette, Ind
Language: eng
Number of pages: 23
Subjects: Brand choice -- Mathematical models.
Notes: Bibliography: p. 12 (2nd group)
"October 1985."