Consumer promotions and the acceleration of product purchases
By: by Scott A. Neslin, John A. Quelch, Caroline M. Henderson
Contributors: Quelch, John A., joint author; Henderson, Caroline M., joint author
Series: Working paper / Division of Research, Graduate School of Business Administration, Harvard University -- HBS 83-60; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 83-60
Publisher: Division of Research, Graduate School of Business Administration, Harvard University
Published: 1983
Place of publication: Boston, Mass. (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 32
Subjects: Sales promotion
Notes: "March, 1983."

Bibliography: leaves [33]-[34].