Smart Alliance
Subtitle: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Publisher: Yale University Press
Published: April 10, 2004
Language: eng
Format: Hardcover
Number of pages: 304
ISBN-13: 9780300102338
Subjects: Agriculture & related industries; Conservation of the environment; International business; Nature; Business / Economics / Finance; Nature/Ecology; Corporate & Business History - Strategies; Green Business; Industries - Agribusiness; Science / General; General; Banana trade; Chiquita Brands International; Environmental aspects; Rainforest Alliance