Entwicklung eines Expertensystems zur Beurteilung von Fernsehwerbung
By: Tania Lorson.
Series: Konsum und Verhalten ;; Bd. 36
Publisher: Physica-Verlag
Published: 1992
Place of publication: Heidelberg
Language: ger
Number of pages: 274
Subjects: Television advertising.; Television advertising -- Germany.
Notes: Includes bibliographical references (p. [249]-274).
Originally presented as the author's thesis (doctoral)--Universität des Saarlandes, Saarbrücken.