Conjoint Measurement
Subtitle: Methods and Applications
Contributors: Anders Gustafsson (Editor); Andreas Herrmann (Editor); Frank Huber (Editor)
Edition: 4th ed. edition
Publisher: Springer
Published: October 2007
Language: eng
Format: Hardcover
Number of pages: 373
ISBN-13: 9783540714033
Subjects: Economic statistics; Economics, Finance, Business and Industry; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Statistics; Business & Economics / Marketing / General; Choice-based Conjoint Analysis; Conjoint; Conjoint Analysis; Conjoint Measurement; Market Research; Market Simulation; Marketing; Measurement; Multivariate Analysis; New Product Development; Preference Measurement