Channel partnerships
Subtitle: a new approach to streamlining distribution
By: Robert D. Buzzell and Gwen Ortmeyer
Contributors: Ortmeyer, Gwen
Series: Report -- no. 94-104; Report (Marketing Science Institute) -- no. 94-104
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Subjects: Marketing channels
Notes: "Commentary."

"April 1994"--Cover

Includes bibliographical references (p. 27-28)