Strategic Technology Management
Subtitle: Building Bridges Between Sciences, Engineering and Business Management
Contributors: George Tesar (Editor); Sibdas Ghosh (Editor); Steven W. Anderson (Editor); Tom Bramorski (Editor)
Publisher: Imperial College Press
Published: April 2004
Language: eng
Format: Hardcover
Number of pages: 408
ISBN-13: 9781860943973
Subjects: Business & Management; Technology: General Issues; Organizational Behavior; Business / Economics / Finance; Technology; Science/Mathematics; Reference; General; Information Management
First sentence: In order to be competitive and maintain its market position, firms need to manage more closely their existing products and strategically introduce new products.