Advergaming Developer's Guide
Subtitle: Using Macromedia Flash MX 2004 and Macromedia Director MX (Game Development Series)
Edition: 1 edition
Series: Charles River Media Game Development
Publisher: Charles River Media
Published: February 20, 2004
Language: eng
Format: Paperback
Number of pages: 400
ISBN-13: 9781584503163
Subjects: Computer Programming; Computer games; Internet languages; Director (Computer file); Computer Graphics - Flash; Advertising & Promotion; Internet - Web Site Design; Computers; Computers - Games; Computer Books And Software; Computer Graphics - Game Programming; Art / Graphic Arts; Programming; Advertising; Flash (Computer file); Brand name products
First sentence: For years, advertisers have tried ingenious ways to make consumers pay attention to their products and services.