Buy ology
Subtitle: truth and lies about why we buy
By: Martin Lindstrom ; [foreword by Paco Underhill]
Publisher: Crown Business
Published: 2010
Place of publication: New York
Language: eng
Number of pages: 254
ISBN-13: 9780385523899
Subjects: Consumer behavior; Shopping; Neuromarketing; Consumers; Psychological aspects; Marketing; Psychology
Other titles: Buyology
Description: Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from  around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.
Notes: "With a new chapter on buying in today's economy"--Cover.

Includes bibliographical references and index.
Table of contents: title: A rush of blood to the head : the largest neuromarketing study ever conducted; title: This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake; title: I'll have what she's having : mirror neurons at work; title: I can't see clearly now : subliminal messaging, alive and well; title: Do you believe in magic? : ritual, superstition, and why we buy; title: I say a little prayer : faith, religion, and brands; title: Why did I choose you? : the power of somatic markers; title: A sense of wonder : selling to our senses; title: And the answer is ... : neuromarketing and predicting the future; title: Let's spend the night together : sex in advertising; title: Brand new day : the future of marketing and advertising; title: Conclusion : good times, bad times.