The Marketing Paradigm
Subtitle: A Guide for General Managers
Edition: 1st ed edition
Publisher: South-Western Educational Publishing
Published: February 1995
Language: eng
Format: Mass Market Paperback
Number of pages: 250
ISBN-13: 9780538844949
Subjects: Sales & marketing management; Marketing - General; Marketing Management; Business / Economics / Finance; Business/Economics; Sales promotion; Advertising & Promotion; Case studies; Management; Marketing; Marketing research