Marketing handbook
By: edited by Michael J. Thomas.
Contributors: Thomas, Michael J., 1933-
Edition: 3rd ed.
Publisher: Gower
Published: 1989
Place of publication: Aldershot, Hants, England; Brookfield, Vt. USA
Language: eng
Number of pages: 805
Subjects: Marketing -- Handbooks, manuals, etc
Notes: Includes bibliographies and index.