Managing database marketing technology for success
Subtitle: a study of experiences and "best practices" in leading marketing organizations
By: commissioned by Direct Marketing Association ; prepared by Deloitte & Touche.
Contributors: Direct Marketing Association (U.S.); Deloitte & Touche.
Series: A DMA senior executive's guide
Publisher: Direct Marketing Association
Published: 1992
Place of publication: [New York?]
Language: eng
Number of pages: 113
Subjects: Database marketing -- United States -- Case studies.
Notes: Includes bibliographical references (p.110-113).