Product characteristic and price
Subtitle: their effect on brand preference in a consumer durables market
By: by Adrian B. Ryans.
Contributors: Marketing Science Institute.
Series: Project description - Marketing Science Institute, Research Program
Publisher: Marketing Science Institute
Published: 1972
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 28
Subjects: Consumers' preferences.; Product management.; Prices.
Notes: "Report no. 72-120."

Bibliography: p. 26-27.