And now for something completely different
Subtitle: "really" new products : The Hyatt Harborside, Boston, MA, September 29-30, 1994
By: prepared by Marjorie Adams, Joseph LaCugna.
Contributors: LaCugna, Joseph.; Marketing Science Institute.
Series: Report / Marketing Science Institute -- no.94-124; Conference summary
Publisher: Marketing Science Institute
Published: 1994
Place of publication: Cambridge, Mass
Language: eng