Global innovation of new products and services
By: prepared by Gerald Gruber, Frank Lateur, and Mariana Revesz
Contributors: Gruber, Gerald; Lateur, Frank; Revesz, Mariana; Marketing Science Institute. Conference.
Series: Working paper series -- no. 01-114; Report (Marketing Science Institute) -- no. 01-114
Publisher: Marketing Science Institute
Published: 2001
Place of publication: Cambridge, MA
Language: eng
Number of pages: 47
Subjects: New products; Product management; Marketing management -- Congresses; Service industries -- Marketing -- Congresses
Notes: "Conference summary."

Includes bibliographical references