Organizing your business around the customer
By: Roger Siboni ; producer/director, Gordon Gurley
Contributors: Kantola Productions; Stanford Video
Series: Stanford executive briefings; Stanford executive briefings (Unnumbered)
Publisher: Stanford Video; Kantola Productions [distributor]
Published: 2003
Place of publication: [Stanford, Calif.]; Mill Valley, Calif
Language: eng
Format: [videorecording] /
Number of pages: 55
Subjects: Customer services; Evaluation; Customer relations; Management
Description: Roger Siboni, Chairman of the Board of Directors of E.piphany, explains how to focus your business on profits rather than on volume through customer relationship management.
Notes: Taped live June 11, 2003 at Stanford University.

DVD.