Moving a head [i.e. ahead] with attitude research
Subtitle: [proceedings]
By: edited by Yoram Wind and Marshall G. Greenberg.
Contributors: Wind, Yoram.; Greenberg, Marshall G., 1935-; American Marketing Association.
Publisher: American Marketing Association
Published: 1977
Place of publication: Chicago
Language: eng
Number of pages: 201
Subjects: Marketing research -- Congresses.; Attitude (Psychology) -- Congresses.; Consumers -- Congresses.
Other titles: Moving a head with attitude research; Moving ahead with attitude research.
Notes: Includes bibliographies.