Global marketing strategies
By: Jean-Pierre Jeannet, H. David Hennessey.
Contributors: Hennessey, Hubert D.
Edition: 3rd ed.
Publisher: Houghton Mifflin; Houghton Mifflin College Div
Published: 1995
Place of publication: Boston
Language: eng
Number of pages: 896
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographical references and indexes.