International marketing
By: Rakesh Mohan Joshi, Professor (International Business and International Marketing), Indian Institute of Foreign Trade, New Delhi
Edition: Second edition.
Series: Oxford higher education; Oxford higher education
Published: 2014
Language: eng
Number of pages: 751
ISBN-13: 9780198077022
Subjects: Export marketing; International trade
Notes: Includes bibliographical references and index.
Table of contents: title: The concept of international marketing; title: Scanning the international economic environment; title: World Trade Organization : international marketing implications; title: International political and legal environment; title: International cultural environment; title: International marketing research; title: Exploring international trade opportunities; title: Identification, segmentation and targeting of international markets; title: Entering international markets; title: Product strategy for international markets; title: Building brands in international markets; title: Pricing decisions for international markets; title: International distribution; title: Communication decisions for international markets; title: Institutional infrastructure for export promotion; title: Framework of international trade policy; title: Export procedure and documentation; title: Trade logistics and international shipping; title: Modes of payment and international trade finance; title: Managing risks in international trade; title: Global e-marketing; title: Emerging issues.