The Dartnell Direct mail and mail order handbook
By: by Richard S. Hodgson
Contributors: Dartnell Corporation
Edition: 3rd ed
Publisher: Dartnell Corp.
Published: 1980
Place of publication: Chicago
Language: eng
Number of pages: 1538
Subjects: Advertising, Direct-mail -- Handbooks, manuals, etc; Mail-order business -- Handbooks, manuals, etc
Other titles: Direct mail and mail order handbook
Notes: Includes bibliographies and index