A manager's guide to marketing research
Subtitle: survey of recent developments
By: [by] Paul E. Green and Ronald E. Frank.
Contributors: Frank, Ronald Edward, 1933- joint author.
Series: Manager's guide series
Publisher: Wiley
Published: 1967
Place of publication: New York
Language: eng
Number of pages: 185
Subjects: Marketing research.
Notes: Bibliography: p. 165-178.