Designing Effective Web Surveys
By: Mick P. Couper.
Publisher: Cambridge University Press
Published: 2008
Place of publication: Cambridge, UK; New York, USA
Language: eng
Format: Hardcover
ISBN-13: 9780521889452
Subjects: Social surveys -- Methodology; Internet surveys; Surveys -- Methodology -- Technological innovations
Notes: Includes bibliographical references and index.
Table of contents: title: The importance of design for Web surveys; title: The basic building blocks; title: Going beyond the basics : visual and interactive enhancements to Web survey instruments; title: General layout and design; title: Putting the questions together to make an instrument; title: Implementing the design.