What's the big idea?
Subtitle: how to win with outrageous ideas (that sell!)
By: George Lois with Bill Pitts.
Contributors: Pitts, Bill.
Edition: 1st ed.
Publisher: Doubleday Currency
Published: 1991
Place of publication: New York
Language: eng
Number of pages: 288
Subjects: Advertising.; Marketing.
Description: Lois offers his secrets on how to create great advertising, selling strategies, and marketing techniques.
Notes: Includes index.