Systematic new product development
By: Gordon Douglas, Philip Kemp, and Jeremy Cook.
Contributors: Kemp, Philip.; Cook, Jeremy.
Edition: 2nd ed.
Publisher: Gower
Published: 1983
Place of publication: Aldershot, Hants, England
Language: eng
Number of pages: 175
Subjects: New products.; Marketing.; Diversification in industry.
Notes: Bibliography: p. [171]-172.
Includes index.