Alternative bases for market segmentation
Subtitle: an empirical investigation of low and middle income black and white consumers of clothing items
By: James R. Smith.
Published: 1984
Language: eng
Number of pages: 205
Subjects: Clothing trade -- United States -- Marketing.; Consumers -- Tennessee -- Knoxville -- Attitudes.; Women consumers -- Tennessee -- Knoxville.
Notes: Vita.

Thesis (D.B.A.)--University of Tennessee, Knoxville, 1980.

Bibliography: p. 170-181.

Photocopy. Ann Arbor, Mich. : University Microfilms International, 1984. 21 cm.