Before the Brand
Subtitle: Creating the Unique DNA of an Enduring Brand Identity
Contributors: David Wisnom III (Contributor)
Edition: 1 edition
Publisher: McGraw-Hill
Published: December 18, 2002
Language: eng
Format: Paperback
Number of pages: 228
ISBN-13: 9780071393096
Subjects: Management & management techniques; Sales & marketing; Product Management; Design; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Management; Advertising & Promotion; Business & Economics / Marketing / General; Brand name products; Trademarks; Marketing
First sentence: Once upon a time, a long, long time ago, artisans marked walls and wares to establish who owned or made something.