Advertising principles and problems
By: [by] Charles J. Dirksen [and] Arthur Kroeger.
Contributors: Kroeger, Arthur, 1908- joint author.
Edition: 3d ed.
Publisher: R. D. Irwin
Published: 1968
Place of publication: Homewood, Ill
Language: eng
Number of pages: 804
Subjects: Advertising.
Notes: Bibliography: p. 783-786.