Verhaltenstheorie und Konsumentscheidung
Subtitle: Konstruktion u. Ergebnisse e. heurist. Simulationsmodells
By: von Hermann Schnabl.
Publisher: Mohr
Published: 1979
Place of publication: Tübingen
Language: ger
Number of pages: 332
Subjects: Consumers -- Mathematical models.; Consumers -- Germany, West -- Mathematical models.; Motivation research (Marketing) -- Mathematical models.
Notes: Bibliography: p. [311]-332.
A revision of the author's Habilitationsschrift, Munich, 1978.