Werbewirkungsanalyse
By: Gerold Behrens.
Series: Markt und Marketing
Publisher: Westdeutscher Verlag; VS Verlag für Sozialwissenschaften
Published: 1976
Place of publication: Opladen
Language: ger
Number of pages: 142
Subjects: Memory.; Human information processing.
Notes: Bibliography: p. 125-139.
Includes index.