Why (smart companies) do dumb things
Subtitle: lessons learned from innovation blunders : avoiding eight common mistakes in new product development
By: Calvin L. Hodock.
Publisher: Prometheus Books
Published: 2007
Place of publication: Amherst, N.Y
Language: eng
Number of pages: 357
ISBN-13: 9781591025689
Subjects: New products
Notes: Includes bibliographical references and index.
Table of contents: title: The innovation challenge; title: Avoiding marketing misjudgment; title: Antidotes to poisoned positioning; title: The perils of dead-on-arrival products; title: Competitive delusion; title: Fatality in frugality; title: The evil of timetable tyranny; title: Defective marketing intelligence; title: Marketing dishonesty; title: What's it all about?; title: Rules of engagement: shareholders; title: Rules of engagement: corporations and MBA programs; title: A few final thoughts.