Corporate Cultures and Global Brands
Publisher: World Scientific Publishing Company; World Scientific Pub.
Published: October 2004
Language: eng
Format: Paperback
Number of pages: 269
ISBN-13: 9789812388568
Subjects: Industry & Industrial Studies; Multinationals; Sales & marketing; Organizational Behavior; Entrepreneurship; Business & Economics; Business / Economics / Finance; Business/Economics; International - General; International - Marketing; Brand name products; Congresses; Corporate culture; Management; Marketing
First sentence: Until recently global brands have been seen as licence to print money.