Obtaining retailer support for marketing programs
By: by Steven H. Star
Series: Marketing Science Institute. Project description: a preliminary statement
Publisher: Marketing Science Institute
Published: 1971
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 42
Subjects: Marketing -- Management; Retail trade
Notes: On cover: Marketing Science Institute Research Program

Imperfect copy: t.p. wanting

Includes bibliographical references