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Subtitle: 10th Anniversary Edition with a New Introduction by the Author
Publisher: Picador
Published: November 24, 2009
Format: Paperback
Number of pages: 544
ISBN-13: 9780312429270
Subjects: Business & Investing -- Biography & History -- Company Profiles; Business & Investing -- Economics -- Economic Conditions; Business & Investing -- International; Business & Investing -- Popular Economics; Entertainment -- Pop Culture -- Art; Nonfiction -- Current Events -- Conspiracy Theories; Nonfiction -- Politics -- Ideologies -- Radical Thought; Nonfiction -- Social Sciences -- Sociology -- Culture
First sentence: The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980's: that successful corporations must primarily produce brands, as opposed to products.