Testing the effectiveness of promotional campaigns in international travel marketing
Subtitle: technical seminar held jointly by the Canadian Government Office of Tourism and the International Union of Official Travel Organisations, World Tourism Organization, Ottawa, Canada, June 1975.
Contributors: Canadian Government Office of Tourism.; International Union of Official Travel Organisations.; World Tourism Organization.
Publisher: World Tourism Organization
Published: 1975
Place of publication: Madrid
Language: eng
Number of pages: 64
Subjects: Tourism -- Congresses.
Notes: Cover title.