Broadcast advertising
Subtitle: a comprehensive working textbook
By: Sherilyn K. Ziegler [i.e. Zeigler], Herbert H. Howard.
Contributors: Howard, Herbert H.
Edition: 2nd ed.
Series: Grid series in advertising and journalism; Grid series in advertising and journalism
Publisher: Wiley; J. Wiley
Published: 1984
Place of publication: New York
Language: eng
Number of pages: 391
Subjects: Broadcast advertising -- United States.
Notes: Includes bibliographies and index.