Effective advertising
Subtitle: application, measurement and accountability
By: Helen Jones ; in association with IPA.
Contributors: Institute of Practitioners in Advertising.; Financial Times Retail & Consumer Publishing.
Publisher: Financial Times Retail & Consumer
Published: 1998
Place of publication: London
Language: eng
Number of pages: 158
Subjects: Advertising -- Case studies.; Advertising -- Research.; Advertising.
Notes: Includes bibliographical references.