Developing new services
By: edited by William R. George, Claudia E. Marshall.
Contributors: George, William R.; Marshall, Claudia E.; Symposium on Developing New Services (1983 : Villanova University)
Series: Proceedings series / American Marketing Association; Proceedings series (American Marketing Association)
Publisher: American Marketing Association
Published: 1984
Place of publication: Chicago, Ill
Language: eng
Number of pages: 112
Subjects: Service industries -- Marketing -- Congresses.
Notes: Includes bibliographies.
Proceedings of the Symposium on Developing New Services held Oct. 17-18, 1983 at Villanova University, Villanova, Pa.