Cases in marketing management
By: Kenneth L. Bernhardt, Thomas C. Kinnear.
Contributors: Kinnear, Thomas C., 1943-; James, Stuart W.
Edition: 4th ed.
Publisher: Business Publications
Published: 1988
Place of publication: Plano, Tex
Language: eng
Number of pages: 767
Subjects: Marketing -- Management -- Case studies.; Marketing -- Decision making -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.
Supplemented by: Student case analysis package / by Stuart W. James. c1989. 2 computer disks (5 1/4 in.). For use with: IBM PC; DOS 2.0 or higher; Lotus 1-2-3 (version 2.0 or higher).