Case studies for industrial and business marketing
By: editor, Arch G. Woodside.
Contributors: Woodside, Arch G.
Series: Advances in business marketing and purchasing -- v. 7.; Advances in business marketing & purchasing -- v. 7.
Publisher: JAI Press
Published: 1996
Place of publication: Greenwich, Conn
Language: eng
Number of pages: 244
Subjects: Industrial marketing -- Case studies.
Notes: Includes bibliographical references.
Table of contents: title: Takaishi Printing Company / R.P. Crowner; title: Global sourcing at Thomson Consumer Electronics / J.W. Kamauff and E.W. Davis; title: Cross-functional strategy decision making : the Techno Project / G.L. Frankwick and M.D. Hutt; title: A question of ethics : a case study outlining an ethical dilemma facing an industrial marketer / W.S. Good and S.S. Tax; title: Lee Jing Textile Company, Ltd. / S. Greenfeld and S-C. Horng; title: LCF International (A) : a case study of foreign investment in an emerging market / W.J. Johnston and J.E. Lewin; title: LCF International (B) : a case study of foreign investment in an emerging market / W.J. Johnston and J.E. Lewin; title: Universal machinery; title: pursuing a new direction : a case study exploring a small business dilemma / D.L. Lester and J.B. Gilmore; title: Duprey progressing cavity oil pumps / J.D. Lichtenthal and M.M. Long; title: Power & Motion Industrial Supply Inc. / H.F. MacKenzie; title: Some ethical dilemmas in business-to-business sales / H.F. MacKenzie; title: Comfortek Controls / A.J. Magrath and K.G. Hardy; title: Hayes Wheels International, Inc. : the light vehicle wheel segment of the automotive parts and accessories industry / R.J. Mockler ... [et al.]; title: Bateson Battery Chargers / J.E. Nelson; title: Mactec Control AB / J.E. Nelson; title: Gas Leak Detection Systems Pvt. Ltd. / R. Rosha; title: Diesel Technology Company / R. Subramanian, J. Motwani, and E. Harper.