New marketing imperatives
Subtitle: innovative stategies for today's marketing challenges
By: B. G. Yovovich..
Publisher: Prentice Hall; Prentice Hall International (UK)
Published: 1995
Place of publication: Englewood Cliffs, N.J; London
Language: eng
Number of pages: 248
Subjects: Industrial marketing -- Management.; Total quality management.; Export marketing -- Management.
Notes: Includes index.