Advertising effectiveness in the dairy industry
Subtitle: The yellow fats market : a case illustration
By: by Seamus A. Lynch.
Publisher: University College Dublin
Published: 1990
Place of publication: Dublin
Language: eng
Number of pages: 88
Subjects: Dairy products industry -- Ireland -- Marketing.; Butter trade -- Ireland -- Marketing.
Notes: Thesis (M.B.S.) - University College Dublin, 1990.