Methods of readership research
Subtitle: a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.
Series: Lund business studies
Publisher: CWK Gleerup
Published: 1965
Place of publication: Lund
Language: eng
Number of pages: 266
Subjects: Readership surveys -- Sweden.
Notes: Bibliography: p. 248-260.