Marketing financial services
Subtitle: a strategic vision
By: James H. Donnelly, Jr., Leonard L. Berry, Thomas W. Thompson.
Contributors: Berry, Leonard L., 1942-; Thompson, Thomas W. 1934-
Publisher: Dow Jones-Irwin
Published: 1985
Place of publication: Homewood, Ill
Language: eng
Number of pages: 268
Subjects: Financial institutions -- Marketing; Financial institutions -- United States -- Marketing
Notes: Includes bibliographies and index.