Marketing Strategy
Subtitle: Relationships, Offerings, Timing & Resource Allocation
Edition: 1st edition
Publisher: Prentice Hall
Published: February 8, 1995
Language: eng
Format: Paperback
Number of pages: 500
ISBN-13: 9780024182647
Subjects: Business strategy; Sales & marketing; Marketing - General; Marketing Management; Business & Economics; Textbooks; Business/Economics; Strategic Planning; Business & Economics / Systems & Planning; Competition; Management; Marketing