Branding
Subtitle: From Brief to Finished Solution
Publisher: Rotovision
Published: January 1, 2005
Language: eng
Format: Paperback
Number of pages: 160
ISBN-13: 9782880468057
Subjects: Sales & marketing; General; Art; Art & Art Instruction; Design - General; Graphic Arts - General; Art / Design / General
First sentence: The definition of a brand is perhaps elusive because of semantic generality, where a brand can be 'a particular product or a characteristic that identifies a particular producer' (Collins English Dictionary).