Marketing research
Subtitle: measurement & method : a text with cases
By: Donald S. Tull, Del I. Hawkins.
Contributors: Hawkins, Del I.
Edition: 5th ed.
Series: The Macmillan series in marketing
Publisher: Macmillan; Collier Macmillan
Published: 1990
Place of publication: New York; London
Language: eng
Number of pages: 836
Subjects: Marketing research.; Marketing research -- Case studies.
Notes: Includes bibliographical references and indexes.