What Americans really want . . . really
Subtitle: the truth about our hopes, dreams, and fears
By: Frank I. Luntz
Publisher: Hyperion
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 302
ISBN-13: 9781401322816
Description: The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.
Notes: Includes bibliographical references (p. [291]-293) and index.
Table of contents: title: Preface: 75 steps; title: Introduction : do you really know what Americans really think?; title: I can see clearly now : what Americans really want in their daily lives; title: Don't stop until you get enough : the five things that matter most; title: I can't get no satisfaction : the jobs Americans really want; title: The buck stops here : what we really want from government; title: God help us : what we really want from religion; title: Living at the speed of life : the 2020 generation; title: Hope I die before I get old : what we really want out of retirement; title: Conclusion : what Americans really need right now; title: Appendix: The What Americans really want; title: really survey results.