The innovator's dilemma
Subtitle: the revolutionary book that will change the way you do business
By: Clayton M. Christensen.
Publisher: HarperBusiness Essentials
Published: 2003
Place of publication: New York
Language: eng
Number of pages: 286
Subjects: Creative ability in business; Industrial management; Customer services; Success in business
Description: In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership -- or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" -- the Honda Super Cub, Intel's 8088 processor, or the hydraulic excavator, for example -- Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers; When to invest in developing lower-performance products that promise lower margins; When to pursue small markets at the expense of seemingly larger and more lucrative ones. - Publisher.
Notes: Originally published: 1st HarperBusiness ed. New York : HarperBusiness, c2000.

Includes index.