Brand asset management
Subtitle: driving profitable growth through your brands
By: Scott M. Davis.
Edition: 1st ed.
Series: The Jossey-Bass business & management series
Publisher: Jossey-Bass
Published: 2000
Place of publication: San Francisco
Language: eng
Number of pages: 265
Subjects: Brand name products; Product management; Brand name products -- United States; Product management -- United States
Description: This text shows marketing managers how to value and manage their company's brands as business assets, and to use these assets to drive their business strategy.
Notes: Includes index.