Perspectives in consumer behavior
By: [edited by] Harold H. Kassarjian, Thomas S. Robertson.
Contributors: Kassarjian, Harold H.; Robertson, Thomas S.
Edition: 4th ed.
Publisher: Prentice Hall
Published: 1991
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 616
Subjects: Consumer behavior.; Marketing.
Notes: Includes bibliographical references and indexes.
Previously published: Glenview, Ill. : Scott, Foresman, c1989.