Managerial economics
Subtitle: foundations of business analysis and strategy
By: Christopher R. Thomas, S. Charles Maurice
Contributors: Maurice, S. Charles
Edition: 11th ed.
Series: Managerial economics
Publisher: McGraw-Hill
Published: 2013
Place of publication: Dubuque, Iowa
Language: eng
ISBN-13: 9780078021718
Subjects: Managerial economics
Table of contents: title: Some preliminaries; title: Managers, profits, and markets; title: Demand, supply, and market equilibrium; title: Marginal analysis for optimal decisions; title: Basic estimation techniques; title: Demand analysis; title: Theory of consumer behavior; title: Elasticity and demand; title: Demand estimation and forecasting; title: Production and cost in the short run; title: Production and cost in the long run; title: Production and cost estimation; title: Profit maximization in various market structures; title: Managerial decisions in competitive markets; title: Managerial decisions for firms with market power; title: Strategic decision making in oligopoly markets; title: Advanced topics in managerial economics; title: Advanced pricing techniques; title: Decisions under risk and uncertainty; title: Chapter16: government regulation of business.