The idea of political marketing
By: Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
Contributors: O'Shaughnessy, Nicholas J., 1954-; Henneberg, Stephan C. M
Series: Praeger series in political communication
Publisher: Praeger
Published: 2002
Place of publication: Westport, Conn
Language: eng
Number of pages: 258
Subjects: Campaign management; Marketing -- Political aspects
Notes: Includes bibliographical references (p. [221]-241) and index