Effective Personal Communication Skills for Public Relations (PR in Practice)
Publisher: Kogan Page
Published: October 7, 2006
Language: eng
Format: Paperback
Number of pages: 219
ISBN-13: 9780749444075
Subjects: Communication Studies; Public Relations; Marketing - General; Business/Economics; Business & Economics; Business / Economics / Finance; Business Communication - General; Business & Economics / Marketing / General; Business & Economics / Public Relations; Business & Economics/Business Communication - General; Communication; Influence (Psychology)
Description: "Effective Personal Communication Skills for Public Relations analyses how to transform your communications by managing the way you think, act, create messages and network. Covering the 'soft skills' of communications practice, it identifies the key elements used by outstanding communicators. This essential guide offers practical advice and guidance on understanding new trends and challenges facing communicators, particularly in the use of word-of-mouth, networking and branding."--Jacket.