How to use type
By: Lindsey Marshall & Lester Meachem
Contributors: Meachem, Lester
Publisher: Laurence King
Published: 2012
Place of publication: London
Language: eng
Number of pages: 208
ISBN-13: 9781780672069; 9781856698979; 9781780674452
Subjects: Graphic design (Typography); Type and type-founding; Graphic arts; Typesetting; ART; Techniques; Drawing
Description: Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication.
Notes: Includes bibliographical references (page 204) and index.
Table of contents: title: How to use Type; Contents; Introduction; What is type?; Why is the way we use type important?; Who uses type?; Where and when is type used?; Chapter 1: The basics; The anatomy of type; Categories of type; Combining typefaces; Selecting typefaces; Families of type; Expert sets; Measurement of type; Structure of a letterform; Counterforms; Case study: "Theater and Engineering" exhibition publicity; Chapter 2: Using the typeface; Legibility and readability; Upper and lower case; Line measure and spacing; Color and size; The typeface; Background; Type on screen; Paragraphs; Layout; Type and image; title: Graphic elementsCase study: Amnesty Aktion magazine; Chapter 3: Designing with type; The design process; Experimentation; Design considerations; Tools; Refining; Case study: Mozambique Toy Soldier Typography; Chapter 4: Communication; Forms of communication; Meanings; Context; Impact; Rhythm and repetition; Visual continuity; Type as image; Symbols and graphic devices; Case study: Combine box letterform system; Chapter 5: Color and movement; Color of type; Using color to create hierarchy; Color and symbolism; Technical issues relating to color; Type and movement; Case study: Jesus Iso; title: Chapter 6: Experiments with typeExperimental techniques; Type out there; Self-generated experiments; Surfaces; Type in three dimensions; Type as image; Pattern and decoration; Case study: Site-specific work at Casa FOA exhibition; Chapter 7: Production considerations; Evaluation; Preflight; Choice of stock; Print processes; Color in production; Production for print; File formats for print; Production for screen; Legal issues and accessibility; Case study: Promotional brochure; Glossary; Further reading & Websites; Index; Picture credits