The new marketing conversation
Subtitle: creating and strengthening relationships between buyers and sellers
By: Donna Baier Stein, Alexandra MacAaron.
Contributors: MacAaron, Alexandra.
Publisher: Thomson
Published: 2005
Place of publication: Mason, Ohio
Language: eng
Number of pages: 271
Subjects: Customer relations.; Business communication.; Relationship marketing.; Marketing.
Notes: Includes index.
Table of contents: title: The new marketing conversation; title: The role of research and testing in your marketing conversation; title: Developing a winning communications strategy; title: Direct mail; title: Telemarketing; title: Radio; title: Television; title: Newsletters; title: E-mail; title: The web; title: Wireless; title: Putting it together : integrating media for maximum results; title: Action plan for building your new marketing conversation.