品牌經營與管理
Subtitle: Building and managing a brand
By: Shi Zhenrong bian zhu
Edition: Chu ban.
Series: Zhi hui cai chan pei xun xue yuan jiao cai -- 46
Publisher: Jing ji bu zhi hui cai chan ju
Published: 2007
Place of publication: Taibei Shi]
Language: chi
Number of pages: 90
ISBN-13: 9789860078916
Subjects: Branding (Marketing); Brand name products
Other titles: Pin pai jing ying yu guan li; Building and managing a brand.
Notes: Includes bibliographical references (p. [89]-90)