Perspectives in consumer behavior.
By: [Editors: Harold H. Kassarjian [and] Thomas S. Robertson.
Contributors: Robertson, Thomas S., joint comp.
Publisher: Scott, Foresman
Published: 1968
Place of publication: [Glenview, Ill.]
Language: eng
Number of pages: 568
Subjects: Consumer behavior; Motivation research (Marketing) -- Addresses, essays, lectures
Notes: Bibliography: p. [527]-558.