Der multimediale Banking-Shop im Retail Banking
Subtitle: die Integration der Banking-Shop-Konzeption in den bestehenden Distributionsmix einer traditionellen Retailbank
By: Daniela Haze.
Series: Bank- und finanzwirtschaftliche Forschungen ;; Bd. 316
Publisher: P. Haupt
Published: 2000
Place of publication: Bern
Language: ger
Number of pages: 287
Subjects: Migrosbank -- Case studies.; Banks and banking -- Customer services -- Switzerland -- Case studies.; Banks and banking -- Technological innovations -- Switzerland -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references (p. 277-287).
Originally presented as the author's thesis (doctoral)--Universität Zürich, 2000.