Co-opetition and prelaunch in standard-setting for developing technologies
By: Tobias Kretschmer and Katrin Muehlfeld
Contributors: Muehlfeld, Katrin; London School of Economics and Political Science. Centre for Economic Performance
Series: CEP discussion paper -- no. 742
Publisher: Centre for Economic Performance, London School of Economics and Political Science
Published: 2006
Place of publication: London
Language: eng
Format: [electronic resource] /
Description: Firms faced with the decision of whether to standardize or not prior to introducing a new network technology face a tradeoff: Compatibility improves the technology's chances of consumer acceptance, but it also means having to share the resulting profits with other sponsors of the standard. In this paper, we show that even prior to market introduction of a new technology, the timing of decisions is important and that firms have to weigh up the cooperative and competitive elements of pre-market choices. We also show that the option to precommit to a technology before it is fully developed (as has been the case with the Compact Disc) can be profitable for network technologies.
Notes: Title from PDF file (viewed on Sept. 28, 2006).

"August 2006."

Includes bibliographical references.

Also available in print.

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