2002 U.K. advertising evaluation study
By: prepared for the Canadian Tourism Commission (CTC) ; prepared by IBM.
Contributors: Canadian Tourism Commission.
Series: Evaluation report (Canadian Tourism Commission) -- 2003-1
Publisher: Canadian Tourism Commission
Published: 2003
Place of publication: Ottawa
Language: eng
Format: Electronic resource
Number of pages: 50
Subjects: Advertising -- Tourism -- Canada.; British -- Travel -- Canada.; Tourism -- Canada.
Notes: Publié aussi en anglais sous le titre: Évaluation de la campagne publicitaire de 2002 au Royaume-Uni

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