The changing global role of the marketing function
By: by Stephen Gates.
Contributors: Conference Board.
Series: Report / The Conference Board ;; no. 1105-95-RR; Conference Board report ;; no. 1105-95-RR.
Publisher: Conference Board
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 30
Subjects: Export marketing -- Management; Export marketing -- Management -- Case studies
Notes: Includes bibliographical references.
Caption title.
"A research report"--Cover.