Marketing
Subtitle: concepts and strategies
By: Sally Dibb ... [et al].
Contributors: Dibb, Sally, 1963-
Edition: 5th European ed.
Publisher: Houghton Mifflin
Published: 2005
Place of publication: Boston, Mass
Language: eng
Number of pages: 878
Subjects: Marketing -- Management.
Notes: Previous ed.: 2001.

Includes bibliographical references (p. 831-849) and indexes.