Sweet dreams
By: Craig Sams and Jo Fairley
Contributors: Fairley, Josephine
Publisher: Charnwood
Published: 2009
Place of publication: Leicester
Language: eng
ISBN-13: 9781847827326
Subjects: Businesspeople; Biography; Confectioners; Chocolate industry; Natural foods industry; Social responsibility of business; Entrepreneurship; Large type books; Green & Black's (Firm)
Description: GREEN & BLACK'S chocolate is delicious and luxurious, yet it is also good for the planet - and good for the people who produce it. Craig Sams, an organic wholefood pioneer, and his journalist wife, Josephine Fairley, launched GREEN & BLACK'S in 1991. SWEET DREAMS is the story of a company set up on a shoestring, which became an internationally renowned, and multi-million pound business. They describe the ups and downs and false starts, chronicle their work with cacao farmers in Belize and the development of the first ever Fairtrade-Marked product, Maya Gold. Despite the challenges of running a successful ethical company in a cut-throat world, SWEET DREAMS shows what is possible when you tear up the rule book and follow your instincts. (And your tastebuds ...).
Notes: Originally published: London: Random House Business, 2008.