Mastering global markets
Subtitle: strategies for today's trade globalist
By: Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath.
Contributors: Donath, Bob.; Ronkainen, Ilkka A.
Publisher: Thomson/Southwestern
Published: 2004
Place of publication: Mason, OH
Language: eng
Number of pages: 370
Subjects: Export marketing.; International trade.
Notes: Includes bibliographical references and index.