Marketing in learning societies
By: by George Fisk
Series: Working paper ; WP 78-3
Publisher: Management Research Center, School of Management, Syracuse University
Published: 1978
Place of publication: Syracuse, N.Y
Language: eng
Number of pages: 31
Subjects: Marketing -- Social aspects
Notes: "This paper is a chapter in Future directions in marketing published by Marketing Science Institute."

Bibliography : leaves [32-33]