Services marketing management
Subtitle: a strategic approach.
Contributors: Helsdingen, Piet van.; Gabot, Mark.
Edition: 2nd ed. / Hans Kasper, Piet van Helsdingen, Mark Gabot.
Publisher: John Wiley & Sons; Wiley
Published: 2006
Place of publication: Chichester, West Sussex, England; Hoboken, NJ
Language: eng
Number of pages: 576
Subjects: Service industries -- Marketing -- Management.; Customer services -- Marketing -- Management.
Notes: Includes bibliographical references and index.
Subtitle on 1999 ed.: An international perspective.