Howard's contributions to marketing
Subtitle: some thoughts
By: Jagdish N. Sheth
Contributors: University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers -- no. 251; P. D. Converse symposium paper -- no. 2; P. D. Converse symposium paper -- no. 2.; Faculty working papers -- no. 251.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1975
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 17
Subjects: Marketing
Notes: Includes bibliographical references (p. 16-17).