E.W. Scripps and the business of newspapers
By: Gerald J. Baldasty.
Series: The history of communication
Publisher: University of Illinois Press
Published: 1999
Place of publication: Urbana
Language: eng
Number of pages: 217
Subjects: Scripps, E. W. 1854-1926.; Newspaper publishing -- United States -- History -- 19th century.; Newspaper publishing -- United States -- History -- 20th century.; Journalists -- United States -- Biography.; Publishers and publishing -- United States -- Biography.
Description: A biography of a press baron, founder of the wire service, United Press, and owner of a chain of popular newspapers which did not rely on advertising. He is portrayed as a miser who expected his staff to buy their own toilet paper.
Notes: Includes bibliographical references (p. [207]-213) and index.
Table of contents: title: The struggle for control; title: Expansion; title: Controlling costs; title: Management; title: Avoiding competition; title: Advertising is the enemy; title: An advocate of the working class; title: Is it interesting?; title: The legacy of E.W. Scripps.