Does advertising lower consumer prices?
By: Robert L. Steiner ;  with an introd. by David G. Tuerck and Elizabeth Griffith. --
Series: AEI reprint ; no. 37
Publisher: American Enterprise Institute, Center for Research on Advertising
Published: 1976
Place of publication: Washington, D.C
Language: eng
Number of pages: 18
Subjects: Advertising -- United States.; Prices.
Notes: Cover title.

"Reprinted from the Journal of marketing, vol. 37, no. 4 (October 1973), published by the American Marketing Association."

Includes bibliographical references.