Global marketing strategy
By: Susan P. Douglas, C. Samuel Craig.
Contributors: Craig, C. Samuel.
Edition: International ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1995
Place of publication: New York
Language: eng
Number of pages: 554
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographical references and indexes.