La psychologie de la publicité
Subtitle: ses aspects historiques et ses effets juridiques. Essai de sociologie expérimentale.
Publisher: Roth & Roth
Published: 1948
Place of publication: Lausanne
Language: fre
Number of pages: 193
Subjects: Advertising.; Psychology, Applied.
Notes: "Bibliographie": p. 187-[190]
Issued also as thesis, Lausanne.