Competitive Strategy for Media Firms (Lea's Communication Series)
Edition: 1 edition
Publisher: Lawrence Erlbaum Associates, Inc.; L. Erlbaum Associates
Published: September 23, 2005
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780805848120
Subjects: Business strategy; Media, information & communication industries; Business & Economics; Technology & Industrial Arts; Business/Economics; Marketing - Research; Mass Media - General; Radio; Performing Arts / Mass Media; General; Brand name products; Branding (Marketing); Broadcasting; Management
Description: "Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets." "This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners."--BOOK JACKET.