Comunicación comercial
Subtitle: conceptos y aplicaciones
By: Ignacio A. Rodríguez del Bosque, Javier de la Ballina Ballina, Leticia Santos Vijande.
Contributors: Ballina Ballina, Javier de la.; Santos Vijande, Leticia.
Edition: 1. ed.
Series: Biblioteca Civitas Economía y Empresa. Colección Empresa. Tratados y manuales; Biblioteca Civitas económia y empresa.
Publisher: Editorial Civitas
Published: 1997
Place of publication: Madrid, España
Language: spa
Number of pages: 378
Subjects: Advertising -- Spain -- Handbooks, manuals, etc.; Marketing -- Spain -- Handbooks, manuals, etc.; Public relations -- Spain -- Handbooks, manuals, etc.
Notes: Includes bibliographical references.