Viral loop
Subtitle: from Facebook to Twitter, how today's smartest businesses grow themselves
By: Adam L. Penenberg
Edition: 1st ed.
Publisher: Hyperion
Published: 2009
Place of publication: New York
Language: eng
Number of pages: 274
ISBN-13: 9781401323493
Subjects: Viral marketing; Online social networks; Business; Intenet resources; Electronic commerce; Marketing; Web 2.0; Web 2.0.; Internet resources; Viral Marketing; Mund-zu-Mund-Werbung; Computer network resources; Social networking; Economic aspects; Produktempfehlung
Description: From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Notes: Includes bibliographical references (pages 253-266) and index.
Table of contents: title: An insanely viral scheme; title: Viral president; title: Tupperware and ponzi schemes; title: the original viral models; title: The first online viral expansion loop; title: The spreadable product as new business paradigm; title: The perpetual viral advertisement; title: When the audience decides what's good; title: Viral video as marketing strategy (Psst. Pass in on ...); title: eBay and the viral growth conundrum; title: PayPal : the first stackable network; title: Flickr, YouTube, MySpace; title: Tweaking the viral coefficient; title: Viral clusters; title: The search for a new ad unit.