Branding
Subtitle: a key marketing tool
By: edited by John M. Murphy.
Contributors: Murphy, John M., 1944-
Edition: 2nd ed.
Publisher: Macmillan Academic and Professional
Published: 1992
Place of publication: Basingstoke
Language: eng
Number of pages: 206
Subjects: Brand name products.; Business names.; Marketing.
Notes: Previous ed.: 1987.

Includes bibliographical references.