Branding for dummies
By: by Bill Chiaravalle and Barbara Findlay Schenck
Contributors: Schenck, Barbara Findlay, author
Edition: 2nd edition.
Series: ---For dummies; --For dummies
Published: 2015
Language: eng
Number of pages: 368
ISBN-13: 9781118958087
Subjects: Business names; Product management; Branding (Marketing); Advertising
Description: Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Notes: Previous edition published in 2007.

Includes index.
Table of contents: title: Part 1. Getting started with branding; title: Part 2. Building a brand, step by step; title: Part 3. Winning brand fans and followers; title: Part 4. Caring for your brand; title: Part 5. Protecting your brand; title: Part 6. The part of tens.