Nobrow
Subtitle: the culture of marketing, the marketing of culture
By: John Seabrook.
Edition: 1st Vintage Books ed.
Published: 2001
Place of publication: New York; Vintage
Language: eng
Number of pages: 226
Subjects: Mass media and culture -- United States; Popular culture -- United States
Description: "Prepare to enter the outrageous new world of Nobrow, where the old cultural distinctions - highbrow (Wagner's Ring), middlebrow (Masterpiece Theater), and lowbrow (the latest MTV video) - cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing.".

"He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose fifteen-year-old lead singer wins a multi-million-dollar recording contract and fifteen minutes of celebrity), obsesses on the prequel to Star Wars, and is as hip to promotion as to performance."--BOOK JACKET.
Notes: On t.p. the letter 'r' in nobrow is encircled in the second letter 'o'.
Originally published: New York : Knopf, 2000. With new afterword.