1-tŭng pŭraendŭ wa ssawŏ iginŭn chŏllyak
Subtitle: tojŏnja mak'et'ing paibŭl
By: Aedŏm Mogŏn chiŭm ; Inp'init'ŭ Kŭrup omgim
Edition: Kaejŏngp'an
Publisher: Kim aen Kim Puksŭ
Published: 2007
Place of publication: Sŏul-si
Language: kor
Number of pages: 404
ISBN-13: 9788989566267; 9788989566266
Subjects: Product management; Brand name products; Management; New products
Work titles: Eating the big fish
Notes: Includes bibliographical references (p. [405]-[407]).