Global marketing management
By: Masaaki Kotabe, Kristiaan Helsen.
Contributors: Helsen, Kristiaan.
Publisher: John Wiley
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 712
Subjects: Export marketing -- Management; International business enterprises -- Management
Notes: Includes 6 p. index errata.

Includes bibliographical references and indexes.