One hundred thirteen million markets of one
Subtitle: how the new economic order can remake the American economy
By: Chris Norton and Ross Honeywill
Contributors: Honeywill, Ross, auhor
Publisher: Fingerprint Strategies
Published: 2012
Place of publication: Santa Barbara, California]
Language: eng
Number of pages: 172
ISBN-13: 9780985913403
Subjects: Economic conditions; Business; Economic history
Description: The recent focus on the one percent, a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven per cent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible for those parts of the American economy that are thriving despite the toughest conditions in living memory. We call them NEOs, short for the New Economic Order, as their spending adds up to an economy within an economy wherever they are. So far, they have remained undetected by businesses and government. If you're in business, you need to know who they are and what they really value. But more importantly, their discovery points to blueprint for building a sustainable economic engine, capable of powering America out of its current crisis and through the next century. The NEO Economy exists, but its potential has barely been tapped.
Table of contents: title: Hiding in plain sight; title: The better way; title: Welcome to the two planets; title: The Earth shifts beneath our feet; title: It's not "The economy, stupid"; title: Sliding towards the middle- the Starbucks story; title: How to out-NEO a NEO; title: Success and the six-hour customer call; title: "Worth it"; title: The rules of the global economy, the baked-in job and the small solution that tackles the big problem; title: The next great economy; title: The new rules of the new road.