Social marketing to protect the environment
Subtitle: what works
By: Doug McKenzie-Mohr ... [et al.].
Publisher: SAGE Publications
Published: 2012
Place of publication: Thousand Oaks
Language: eng
Number of pages: 237
ISBN-13: 9781412991292
Subjects: Social marketing; Green marketing
Description: "Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities."--Publisher's description.
Notes: Includes bibliographical references and index.