Global marketing management
By: Warren J. Keegan.
Edition: 6th ed.
Series: Prentice Hall series in marketing
Publisher: Prentice Hall
Published: 1999
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 639
Subjects: Export marketing -- Management.; Export marketing -- Management -- Case studies.
Notes: Includes bibliographical references and indexes.