Steal These Ideas!
Subtitle: Marketing Secrets That Will Make You a Star
Publisher: Bloomberg Press
Published: September 13, 2005
Language: eng
Format: Hardcover
Number of pages: 204
ISBN-13: 9781576601914
Subjects: Sales & marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Advertising & Promotion; Business & Economics / Advertising & Promotion; Marketing - Direct; Marketing
Description: "A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.