Participatory communication strategy design
Subtitle: a handbook
By: prepared by Paolo Mefalopulos and Chris Kamlongera for the SADC Centre of Communication for Development in collaboration with the Communication for Development Group Extension, Education and Communication Service, Sustainable Development Department.
Contributors: Kamlongera, Christopher F.; Southern African Development Community. Centre of Communication for Development.
Edition: 2nd ed.
Publisher: Food and Agriculture Organization of the United Nations
Published: 2004
Place of publication: Rome
Language: eng
Number of pages: 111
Subjects: Communication planning.; Communication in rural development.; Communication in agriculture.; Rural development.; Agriculture -- Citizen participation.; Radio in community development.
Notes: This handbook has been prepared as a training and field guide for designing, implementing and managing communication for development strategies for field projects. It focuses on the process of planning a communication strategy in a participatory manner. It clearly explains the principles and processes of communication planning, message development, multimedia material production and the implementation of communication activities in the field, and presents a step-by-step approach to strategy design.

"TC/M/Y5794E/1/11.04/1500"--P. [4] of cover.

Includes bibliographical references.