From products to services
Subtitle: insight and experience from companies which have embraced the service economy
By: Laurie Young.
Publisher: John Wiley & Sons
Published: 2008
Place of publication: Chichester, England; Hoboken, NJ
Language: eng
Number of pages: 364
ISBN-13: 9780470026687
Subjects: Service industries; Customer services; New products
Notes: Includes bibliographical references and index.
Table of contents: title: Why products companies consider service business; title: Clarifying the strategic intent of the service business; title: The degree of change needed to set up a service business; title: First base: gaining a clear perspective of service markets; title: Creating the services to be sold in the new market; title: Altering the operations of a product company to provide a service; title: Selling services; title: Marketing services instead of products; title: Positioning a product brand in a service market; title: Conclusion.