Identifying opportunities for repetition minimization
By: by Rajeev Batra and Michael L. Ray
Contributors: Ray, Michael L
Series: Working paper / Marketing Science Institute; Report / Marketing Science Institute -- no. 84-108
Publisher: Marketing Science Institute
Published: 1984
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 58
Subjects: Advertising -- Research
Notes: "December 1984"

Bibliography:  p. 54-57