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Subtitle: five keys to entering new markets
By: Frank Lavin & Peter Cohan ; foreword by Gary Locke
Contributors: Cohan, Peter S., 1957-
Publisher: Wiley (Asia)
Published: 2011
Place of publication: Singapore
Language: eng
Number of pages: 227
ISBN-13: 9780470828168
Subjects: Business enterprises; Case studies; Exports; Export marketing
Description: The authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a handbook for identifying, evaluating, and profiting from global business opportunities.
Notes: Includes bibliographical references and index.