The dynamics of persuasion
Subtitle: communication and attitudes in the 21st century
By: Richard M. Perloff.
Edition: 2nd ed.
Publisher: Lawrence Erlbaum Associates
Published: 2003
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 392
Subjects: Persuasion (Psychology); Mass media -- Psychological aspects; Attitude change
Description: "This text is appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy."--Jacket.
Notes: Includes bibliographical references (p. 341-378) and indexes.