The nonprofit marketing guide
Subtitle: high-impact, low-cost ways to build support for your good cause
By: Kivi Leroux Miller ; foreword by Katya Andresen.
Edition: 1st ed.
Series: The Jossey-Bass nonprofit guidebook series -- 10
Publisher: Jossey-Bass
Published: 2010
Place of publication: San Francisco
Language: eng
Format: Paperback
Number of pages: 256
ISBN-13: 9780470539651
Copyright date: 2010
Subjects: Nonprofit organizations -- Marketing
Description: "A nonprofit's real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

* Includes cost-effective strategies and proven tactics for nonprofits
* An ideal resource for thriving during challenging times
* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is, among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"--
Notes: Includes index.
Table of contents: label: Foreword by Katya Andresen
title: xv; label: Preface: Why I wrote this book
title: xix; label: Acknowledgements
title: xxiii; label: The author
title: xxv; label: Introduction: How to use this book
title: xxvii; label: Part One - Getting ready to do it right
title: 1; label: Chapter One - Ten new realities for nonprofits
title: 3; label: Chapter Two - Nonprofit marketing plans in theory--and in the real world
title: 11; label: Chapter Three - Listen to the world around you
title: 23; label: Part Two - Writing a quick-and-dirty marketing plan for a specific program
title: 37; label: Chapter Four - Define your audiences: who do you want to reach
title: 39; label: Chapter Five - Create a powerful message: what do you want to say?
title: 49; label: Chapter Six - deliver your message: how and where are you going to say it
title: 63; label: Chapter Seven - Spread your message further by telling great stories
title: 77; label: Part Three - Building a community of supporters around you
title: 91; label: Chapter Eight - Make it easy to find you and to connect with your cause
title: 93; label: Chapter Nine - Become and expert source for the media and decision makers
title: 111; label: Chapter Ten - Stay in touch with your community of supporters
title: 125; label: Chapter Eleven - Adopt and attitude of gratitude
title: 141; label: Chapter Twelve - Empower your fans to build more support for you
title: 151; label: Part Four - Doing it yourself without doing yourself in
title: 167; label: Chapter Thirteen - Find the time: get more done in fewer hours
title: 169; label: Chapter Fourteen - Find the talent: keep learning and get good help
title: 181; label: Chapter Fifteen - Find the treasure: market your good cause on a tight budget
title: 191; label: Chapter Sixteen - Conclusion: how do you know whether you are doing a good job
title: 207; label: Notes
title: 209; label: Glossary of online marketing terms
title: 213; label: Accessing the companion website
title: 218; label: Index
title: 219