Basic marketing
Subtitle: a managerial approach
By: E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
Contributors: Shapiro, Stanley J.; Perreault, William D.
Edition: 5th Canadian ed.
Publisher: Irwin
Published: 1989
Place of publication: Homewood, IL
Language: eng
Number of pages: 808
Subjects: Marketing -- Management.
Notes: Includes bibliographical references (p. 763-781)