The quality of British marketing
Subtitle: a comparative investigation of international competitition in the UK market
By: by Wong, Saunders and Doyle.
Contributors: Saunders, John.; Doyle, P. 1943-; Loughborough University of Technology. Department of Management Studies.
Series: Working paper -- no.181
Publisher: Loughborough University of Technology
Published: 1988
Place of publication: Loughborough
Language: eng