Reinventing Patient Recruitment
Subtitle: Revolutionary Ideas for Clinical Trials Success
Publisher: Ashgate Publishing
Published: January 10, 2007
Language: eng
Format: Hardcover
Number of pages: 261
ISBN-13: 9780566087172
Subjects: Pharmaceutical industries; Research & development management; Business & Economics; Business/Economics; Research; International - General; Clinical trials; Human experimentation in medicine; Medical
First sentence: In the past, when patient recruitment was synonymous with advertising, a few hastily prepared print ads and patient brochures seemed sufficient to check patient recruitment off the to-do list.