Marketing aspects of housewives' knowledge of goods.
Series: Institutet för distributionsekonomisk och administrativ forskning. Meddelande,; nr. 1; Meddelande (Institutet för distributionsekonomisk och administrativ forskning) ;; nr. 1.
Published: 1953
Place of publication: Göteborg
Language: eng
Number of pages: 270
Subjects: Consumers.; Consumer education.
Notes: Bibliography; p. 269-270.