Meet Mr. Product
Subtitle: The Art of the Advertising Character
Publisher: Chronicle Books
Published: February 1, 2003
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780811835893
Subjects: Advertising industry; Graphic design; Popular Culture; Antiques & Collectibles; Business / Economics / Finance; Antiques/Collectibles; United States; Advertising & Promotion; Business & Economics / Advertising & Promotion; Advertising characters
First sentence: ADVERTISERS OFTEN RELY ON THE EMOTIONAL APPEAL OF AD CHARACTERS TO HELP SELL THEIR FOOD PRODUCTS.