Seminar on How Advertising Works and How Promotions Work
Subtitle: Amsterdam (The Netherlands) 22nd-24th April 1991.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1991
Place of publication: Amsterdam, The Netherlands
Language: eng
Number of pages: 281
Subjects: Advertising -- Congresses.; Sales promotion -- Congresses.; Marketing research -- Congresses.
Other titles: How advertising works and how promotions work.
Notes: Includes bibliographical references.
Spine title: How advertising works and how promotions work.