New Product Development
Subtitle: A Practical Workbook for Improving Performance
Edition: Pap/Cdr edition
Publisher: CRC
Published: November 17, 2000
Language: eng
Format: Paperback
Number of pages: 320
ISBN-13: 9780849323850
Subjects: Management & management techniques; Research & development management; Production management; Entrepreneurship; Operations Management; Business & Economics; Business / Economics / Finance; Business/Economics; New products; Management - General; Marketing - Product Management; Business & Economics / Management Science; Case studies
First sentence: A major source of successful competitive advantage for companies in the future will be the consistent and successful development of new and modified products.