Money games
Subtitle: profiting from the convergence of sports and entertainment
By: David M. Carter
Publisher: Stanford University Press
Published: 2011
Place of publication: Stanford, Calif
Language: eng
Number of pages: 290
ISBN-13: 9780804759557
Subjects: Social aspects; Economic aspects; Sports
Notes: Includes bibliographical references and index.
Table of contents: title: Television content; title: Video gaming; title: Athlete branding; title: The Internet; title: Mobile technology; title: Gambling; title: Sports anchored development; title: Venue technology; title: Corporate marketing.