Quality perceptions of private label brands
Subtitle: conceptual framework and agenda for research
By: Abhishek, Abraham Koshy.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper -- w.p. no. 2008-02-04
Publisher: Indian Institute of Management
Published: 2008
Place of publication: Ahmedabad
Language: eng
Format: Microform
Number of pages: 22
Subjects: Brand name products.; House brands.
Notes: Includes bibliographical references (leaves 19-22).

Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2008. 1 microfiche. Master microform held by: DLC.