The handbook of media audiences
By: [edited by] Virginia Nightingale
Series: Global media and communication handbook series (iamcr) -- 1
Publisher: Wiley-Blackwell
Published: 2011
Place of publication: Malden
Language: eng
Number of pages: 540
ISBN-13: 9781405184182
Subjects: Mass media and culture; Audiences; SOCIAL SCIENCE / Media Studies; Mass media
Description: "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--
Notes: Includes bibliographical references and index.