Brand New Brand Thinking
Subtitle: Brought to Life by 11 Experts Who Do
Contributors: Dominic Mills (Foreword); Merry Baskin (Editor); Mark Earls (Editor)
Publisher: Kogan Page
Published: January 15, 2003
Language: eng
Format: Hardcover
Number of pages: 212
ISBN-13: 9780749436780
Subjects: Advertising; Business / Economics / Finance; Advertising & Promotion; Business & Economics; Business/Economics; Marketing - General; Business & Economics / Advertising & Promotion; Business & Economics/Marketing - General; Brand name products
First sentence: The idea for this book was prompted by our own difficulties in keeping up: with the latest ideas, the latest articles and the latest books-a sad fact of life for those of us whose professional success relies on our ability to know what is being thought by others, and building on it or going beyond it.