Competitive strategy for media firms
Subtitle: strategic and brand management in changing media markets
By: Sylvia M. Chan-Olmsted
Series: LEA's communication series
Publisher: L. Erlbaum Associates
Published: 2006
Place of publication: Mahwah, N.J
Language: eng
Number of pages: 242
Subjects: Broadcasting -- Management; Brand name products -- Management; Branding (Marketing)
Notes: Includes bibliographical references and indexes