Unleashing the Killer App
Subtitle: Digital Strategies for Market Dominance
Edition: Rev Sub edition
Publisher: Harvard Business School Press
Published: March 2000
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9781578512614
Subjects: Applications of Computing; Business strategy; Management & management techniques; Organizational change; Information technology; Marketing Research; Computers; Business / Economics / Finance; Business/Economics; Marketing - General; Management; Information Management; Management Information Systems; Digital Strategy; United States; Digital communications
First sentence: CHRISTOPHER BRENNAN WASN'T trying to start a revolution.