Fundamentals of marketing
By: William J. Stanton, Michael J. Etzel, Bruce J. Walker.
Contributors: Etzel, Michael J.; Walker, Bruce J.
Edition: 10th ed.
Series: McGraw-Hill series in marketing
Publisher: McGraw-Hill
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 697
Subjects: Marketing.
Notes: Previous ed. 1991.

Includes bibliographical references and indexes.