Radical Marketing
Subtitle: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
Edition: HarperPerennial Ed edition
Publisher: Collins
Published: March 1, 2000
Language: eng
Format: Paperback
Number of pages: 304
ISBN-13: 9780887309793
Subjects: Sales & marketing; Planning; Management; Business / Economics / Finance; Business & Economics; Marketing research; Business/Economics; Marketing - Industrial; Marketing; Advertising & Promotion; Corporate & Business History - General; Business & Economics / Marketing / General; Marketing - General
First sentence: In 1982 Clyde Fessler was asked to start a club.