Shi chang jie gou
Subtitle: hong guan shi chang li lun yan jiu
By: Jia Lürang, Fang Hanting zhu.
Contributors: Fang, Hanting.
Edition: Beijing di 1 ban
Publisher: Zhongguo zhan wang chu ban she; Xin hua shu dian Beijing fa xing suo fa xing
Published: 1988
Place of publication: Beijing
Language: chi
Number of pages: 262
Subjects: Marketing -- China.
Other titles: Hong guan shi chang li lun yan jiu shi chang jie gou.
Notes: Includes bibliographical references.