The handbook of market intelligence
Subtitle: global best practice in turning market data into actionable insights
By: Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
Contributors: Hirvensalo, Irmeli; Vaarnas, Markko
Edition: 1st ed.
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
ISBN-13: 9781119993643
Subjects: Market research; Business intelligence; Case studies; BUSINESS & ECONOMICS / Marketing / General
Description: "This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--

"This text is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
Notes: Includes bibliographical references and index.