Cocreating Videogames
Publisher: Bloomsbury Publishing PLC
Published: 2011
Language: eng
Number of pages: 189
ISBN-13: 9781849664967
Description: "Co-creativity has become a significant cultural and economic phenomenon. Media consumers have become media producers. This book offers a rich description and analysis of the emerging participatory, co-creative relationships within the videogames industry. Banks discusses the challenges of incorporating these co-creative relationships into the development process. Drawing on a decade of research within the industry, the book gives us valuable insight into the continually changing and growing world of video games."--Bloomsbury Publishing.