Managing customers as investments
Subtitle: the strategic value of customers in the long run
By: Sunil Gupta, Donald R. Lehmann.
Contributors: Lehmann, Donald R.
Publisher: Wharton School Pub.
Published: 2005
Place of publication: Upper Saddle River, NJ
Language: eng
Number of pages: 205
Subjects: Relationship marketing.; Customer relations.; Marketing -- Management.
Notes: Includes bibliographical references (p. 187-198) and index.