MaxiMarketing
Subtitle: the new direction in advertising, promotion, and marketing strategy
By: Stan Rapp and Thomas L. Collins.
Contributors: Collins, Thomas L.
Publisher: McGraw-Hill
Published: 1988
Place of publication: New York
Language: eng
Number of pages: 278
Subjects: Marketing.; Advertising.; Sales promotion.
Notes: Includes bibliographical references (p. 269-274) and index.
"A Plume book."