The relationship between recall, cognitive responses and advertising effectiveness
Subtitle: effects of delay and context
By: by Amitava Chattopadhyay and Joseph W. Alba
Contributors: Alba, Joseph W.; Marketing Science Institute. Research Program
Series: Report -- no. 89-103; Report (Marketing Science Institute) -- no. 89-103.
Publisher: Marketing Science Institute
Published: 1989
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 29
Copyright date: 1989
Subjects: Advertising; Research; Recollection (Psychology); Cognitive psychology; Publicité; Taux de rendement; Consommateurs; Comportement; Recherche; Rappel (Psychologie)
Notes: Includes bibliographical references.