The Back of the Napkin
Subtitle: Solving Problems and Selling Ideas with Pictures
Publisher: Portfolio Hardcover; Portfolio
Published: March 13, 2008
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9781591841999
Subjects: Business communication & presentation; Communication In Business; Management +; Business & Economics; Business / Economics / Finance; Business/Economics; Decision Making & Problem Solving; Economics - General; Business & Economics / Economics / General; Business Communication - General; Audio-visual aids; Management; Problem solving; Visualization
Description: I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.