Your Google game plan for success
Subtitle: increasing your web presence with Google AdWords, Analytics and Website Optimizer
By: Joe Teixeira
Publisher: Wiley Pub.
Published: 2010
Place of publication: Indianapolis, IN
Language: eng
Number of pages: 434
ISBN-13: 9780470641644
Subjects: Statistical services; Web usage mining; Internet users; Google Website Optimizer; Google Analytics; Statistics; Data processing; Computer programs; Internet searching; Google AdWords; Internet marketing
Description: Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.
Notes: Includes index.