Prime time women
Subtitle: how to win the hearts, minds, and business of boomer big spenders
By: Marti Barletta.
Publisher: Kaplan Pub.
Published: 2007
Place of publication: Chicago, Ill
Language: eng
Number of pages: 294
ISBN-13: 9781419593307
Subjects: Women consumers -- United States.; Middle-aged women -- United States.; Marketing -- United States.; Baby boom generation -- United States.
Notes: Includes bibliographical references (p. 276-285) and index.