Le marketing
By: M. Dale Beckman, David L. Kurtz, Louis E. Boone ; traduction, Michel Lessard ; adaptation, Carole Melançon, Mario Totaro.
Contributors: Boone, Louis E.; Kurtz, David L. 1941-
Edition: 3e éd.
Publisher: Éditions HRW
Published: 1984
Place of publication: Montréal, Qué
Language: und
Number of pages: 550
Subjects: Marketing.
Notes: Traduction de la 2e éd. de: Foundations of marketing.

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