Research in consumer behavior
By: edited by David T. Kollat, Roger D. Blackwell and James F. Engel.
Contributors: Kollat, David T.; Blackwell, Roger D.; Engel, James F.
Series: Holt, Rinehart and Winston marketing series
Publisher: Holt, Rinehart and Winston
Published: 1970
Place of publication: New York
Number of pages: 767
Subjects: Consumers; Marketing research
Notes: Includes bibliographies.