Why Innovation Fails
Subtitle: Hard Won Lessons for Business
Publisher: Spiro Press
Published: July 25, 2003
Language: eng
Format: Hardcover
Number of pages: 232
ISBN-13: 9781904298083
Subjects: Management & management techniques; Consumer Behavior - General; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Research; Business & Economics / International; International - General