Strategic marketing of products to hospital purchasing managers.
Contributors: Biomedical Business International, Inc.; Macmillan Healthcare Information (Firm : Florham Park, N.J.)
Series: Report / Biomedical Business International ;; #3221; Report (Biomedical Business International, Inc.)
Publisher: Biomedical Business International, Macmillan Healthcare Information Co.
Published: 1987
Place of publication: Tustin, CA, U.S.A. (17722 Irvine Blvd., Tustin 92680)
Language: eng
Number of pages: 226
Subjects: Hospitals -- Furniture, equipment, etc. -- Marketing.; Medical instruments and apparatus -- Marketing.; Drugs -- Marketing.; Medical supplies -- Marketing.; Hospital purchasing.