Strategisches internationales Marketing für Dienstleistungen
Subtitle: dargestellt am Beispiel des Management-Consulting
By: Cornelia Meurer.
Series: Marktorientierte Unternehmensführung,; Bd. 16
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1993
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 360
Subjects: Service industries -- Marketing.; Service industries -- Germany -- Marketing -- Case studies.; Export marketing -- Germany -- Case studies.; Business consultants -- Germany -- Case studies.
Notes: Includes bibliographical references (p. 321-360).
Originally presented as the author's thesis (doctoral)--Universität Siegen, 1992.