Unternehmenskultur und Marketing von Rundfunk-Unternehmen
By: herausgegeben von Ulrich Saxer ; mit Beiträgen von Jan Krulis-Randa ... [et al].
Contributors: Saxer, Ulrich.; Krulis-Randa, Jan S., 1926-
Series: Beiträge zur Rundfunkökonomie ;; Bd. 3
Publisher: Kohlhammer
Published: 1989
Place of publication: Stuttgart
Language: ger
Number of pages: 162
Subjects: Television broadcasting -- Marketing -- Congresses.; Radio broadcasting -- Marketing -- Congresses.; Broadcasting policy -- Congresses.
Notes: Includes bibliographical references.
Articles in German, French and English.
Includes index.