Entrepreneurial Management
Publisher: McGraw-Hill
Published: February 7, 2002
Language: eng
Number of pages: 256
ISBN-13: 9780071382007
First sentence: Three strategic alternatives exist for you to become an entrepreneur or small business manager.
Description: "Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business: Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success.

From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered."--BOOK JACKET.