Applying qualitative methods to marketing management research
By: editors Renate Buber, Johannes Gadner, Lyn Richards.
Contributors: Buber, Renate, 1954-; Gadner, Johannes.; Richards, Lyn.
Publisher: Palgrave Macmillan
Published: 2003
Place of publication: Houndmills, Basingstoke, Hampshire; New York, N.Y
Language: eng
Number of pages: 292
Subjects: Marketing -- Management -- Research -- Methodology; Qualitative research
Notes: Includes bibliographical references and index.