The media in your life
Subtitle: an introduction to mass communication
By: Jean Folkerts, Stephen Lacy.
Contributors: Lacy, Stephen.
Edition: 3rd ed.
Publisher: Pearson A and B; Allyn & Bacon
Published: 2004
Place of publication: Boston
Language: eng
Number of pages: 475
ISBN-13: 9780205387014
Subjects: Mass media.
Notes: Includes bibliographical references and index.
Table of contents: title: 1: Media processes and functions; title: We the people: media and communication; title: Journalism: information and society; title: Public relations; title: Advertising; title: 2: Media industries; title: Books; title: Newspapers; title: Magazines; title: The movies; title: Radio; title: Television; title: Music and the recording industry; title: Computers and the Internet; title: 3: Media issues; title: Ethics; title: Regulation; title: Mass communication research: from content to effects.