Branding
Subtitle: Brand Strategy, Design, and Implementation of Corporate and Product Identity (Design Directories)
Edition: 1 edition
Publisher: Watson-Guptill
Published: March 1, 2003
Language: eng
Format: Paperback
Number of pages: 192
ISBN-13: 9780823058624
Subjects: Marketing - General; Management; Computer Books: Web Programming; Computers; Business / Economics / Finance; Marketing; Advertising & Promotion; Internet - Web Site Design; Art / Commercial / Advertising; Brand name products
First sentence: Consumers who buy Calvin Klein underwear, Ford cars, or Coca-Cola without looking at competitive products are loyal to a brand.