The Financial times essential guide to writing a business plan
Subtitle: how to win backing to start up or grow your business
By: Vaughan Evans
Edition: Second edition.
Series: FT essential guides; Financial times essential guides
Published: 2016
Language: eng
Number of pages: 275
ISBN-13: 9781292085142
Subjects: Business planning; Proposal writing in business
Other titles: Writing a business plan; Financial times (London, England)
Notes: Revised edition of the author's  Financial times essential guide to writing a business plan, 2011.

Includes bibliographical references and index.
Table of contents: title: PART 1. Preparing your plan; title: 1. Essential preparation; title: PART 2. Writing your plan; title: 2. The business; title: 3. Market demand; title: 4. Competition; title: 5. Strategy; title: 6. Resources; title: 7. Financials and forecasts; title: 8. Risk, opportunity and sensitivity; title: 9. Conclusions; title: PART 3. Using your plan; title: 10. Pitching your plan; title: 11. Setting targets; title: 12. Performing to plan; title: Epilogue: Beware these characters!