What were they thinking?
Subtitle: lessons I've learned from smokeless cigarettes, microwavable ice cream & 80,000 other new product innovations, idiosyncracies, and idiocies
By: Robert M. McMath and Thom Forbes.
Edition: 1st ed.
Publisher: Times Business
Published: 1998
Place of publication: New York
Language: eng
Number of pages: 240
Subjects: New products -- Marketing; New products -- Marketing -- Case studies
Genres: Case studies
Notes: 147,440

Includes index.