Mediaissledovanii︠a︡ i mediaplanirovanie
By: K.V. Shchepilov
Series: Akademii︠a︡ reklamy
Publisher: RIP-kholding
Published: 2004
Place of publication: Moskva
Language: rus
Number of pages: 219
Subjects: Advertising campaigns; Mass media; Research
Notes: Includes bibliographical references.