The conversation manager
Subtitle: the power of the modern consumer, the end of the traditional advertiser
By: Steven Van Belleghem
Publisher: Kogan Page
Published: 2012
Place of publication: London; Philadelphia
Language: eng
ISBN-13: 9780749466596; 9780749466602
Subjects: Social media; Management; Internet marketing; Social aspects; Marketing; Customer relations
Notes: Includes bibliographical references.