Consumer Behavior
Subtitle: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)
Edition: 9th edition
Publisher: Irwin/McGraw-Hill
Published: July 2003
Language: eng
Format: Hardcover
Number of pages: 790
ISBN-13: 9780071214698
Subjects: Marketing - Research; Case studies; Business / Economics / Finance; Business/Economics; United States; Consumer behavior; Market surveys