Neumarkenlancierung versus Monomarken-Strategie
Subtitle: die Angebotsdifferenzierung von Industriebetrieben dargestellt am Beispiel der Haka-Konfektion
By: Frank Fiedler.
Series: Empirische Wirtschaftsforschung ;; Bd. 19
Publisher: Lit
Published: 1991
Place of publication: Münster
Language: ger
Number of pages: 266
Subjects: Diversification in industry -- Germany.; Market share -- Germany.; Men's clothing -- Germany -- Marketing.
Notes: Includes bibliographical references (p. 243-266).
Originally presented as the author's thesis (doctoral)--Münster (Westfalen), 1991.