Marketing channels
By: Louis W. Stern, Adel I. El-Ansary.
Contributors: Ansary, Adel I.
Edition: 3rd ed.
Series: The Prentice-Hall series in marketing
Publisher: Prentice-Hall
Published: 1988
Place of publication: Englewood Cliffs, N.J
Language: eng
Number of pages: 609
Subjects: Marketing channels.
Notes: Includes bibliographical references and indexes.