Strategische Marktforschung mittels kohortenanalytischer Designs
By: Konrad Wessner.
Publisher: Deutscher Universitäts-Verlag
Published: 1989
Place of publication: Wiesbaden
Language: ger
Number of pages: 247
Subjects: Market segmentation.; Marketing research.
Notes: Includes bibliographical references (p. 223-247).
Originally presented as the author's thesis (doctoral)--Universität Bamberg, 1989.