Readings in marketing
By: edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley.
Contributors: Kroeger, Arthur, 1908- joint ed.; Lockley, Lawrence Campbell, 1899- joint ed.
Edition: Rev. ed.
Publisher: R. D. Irwin
Published: 1968
Place of publication: Homewood, Ill
Language: eng
Number of pages: 673
Subjects: Marketing
Notes: Includes bibliographies.