An Assessment of marketing thought & practice
Subtitle: 1982 educators' conference proceedings
By: editors Bruce J. Walker ... [et al.].
Contributors: Walker, Bruce J.; American Marketing Association.
Series: Series / American Marketing Association ;; no. 48; Series (American Marketing Association) ;; no. 48.
Publisher: American Marketing Association
Published: 1982
Place of publication: Chicago, IL
Language: eng
Number of pages: 465
Subjects: Marketing -- Congresses.
Notes: Includes bibliographies and indexes.