Doing anthropology in consumer research
By: Patricia L. Sunderland and Rita M. Denny.
Contributors: Denny, Rita Mary Taylor, 1956-
Publisher: Left Coast Press
Published: 2007
Place of publication: Walnut Creek, CA
Language: eng
ISBN-13: 9781598740905; 9781598740912
Subjects: Business anthropology -- Research; Consumers -- Research