Simultane Conjointanalyse, Benefitsegmentierung, Produktlinien- und Preisgestaltung
By: Eberhard Aust.
Series: Entscheidungsunterstützung für ökonomische Probleme,; Bd. 11
Publisher: P. Lang; Lang AG International Academic Publishers, Peter
Published: 1996
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 264
Subjects: Product management.; Conjoint analysis (Marketing)
Notes: Includes bibliographical references (p. [237]-264).
Originally presented as the author's thesis (doctoral)--Universität Fridericiana zu Karlsruhe, 1995.