It's not what you sell, it's what you stand for
By: by Roy Spence, Jr. with Haley Rushing.
Contributors: Rushing, Haley.
Publisher: Portfolio
Published: 2009
Place of publication: New York
Language: eng
ISBN-13: 9781591842415
Subjects: Success in business; Strategic planning; Brand name products
Other titles: It is not what you sell it is what you stand for
Notes: Includes bibliographical references and index.
Table of contents: title: What is a purpose and why should you want one?; title: Discovering your purpose; title: Articulating your purpose; title: Find the thrill; title: Have the will; title: Ignite the passion; title: Stewards of purpose; title: Purpose based leadership principles; title: Fulfilling the promise of the purpose; title: Southwest Airlines : how purpose can take you higher; title: Wal-mart : how purpose can make you better; title: BMW : how purpose can accelerate your momentum; title: Norwegian Cruise Lines : how purpose sets you free from the sea of sameness; title: AARP : how purpose can move you from discounts to what counts; title: Air Force : how purpose provides the vision to rise out of the fray; title: American Red Cross : how purpose can create common ground on higher ground; title: American Legacy Foundation : how purpose is activated through insight; title: American Council on Education : how purpose can create a grassroots movement; title: Texas A&M : how purpose can explain the unexplainable; title: PGA Tour : how purpose can tee you up to be exceptional.