Underwriting 101
Subtitle: selling college radio
By: Shyrl L. Plum.
Series: LEA's communication series
Publisher: Lawrence Erlbaum Associates
Place of publication: Mahwah, N.J
Number of pages: 208
Subjects: Selling -- Radio advertising.; Radio advertising -- United States.; College radio stations -- United States.
Other titles: Underwriting one hundred one.; Underwriting one hundred and one.
Notes: Includes bibliographical references and index.