Successful marketing communications
Subtitle: a practical guide to planning and implementation
By: Cathy Ace
Contributors: Chartered Institute of Marketing
Publisher: Butterworth-Heinemann
Published: 2001
Place of publication: Oxford; Boston
Language: eng
Format: [electronic resource] :
Number of pages: 210
ISBN-13: 9781429483797
Subjects: Communication in marketing; Green Business; BUSINESS & ECONOMICS
Notes: Includes index.

"Published in association with the Chartered Institute of Marketing."

Description based on print version record.