Creating powerful radio
Subtitle: getting, keeping, and growing audiences for news, talk, information, and personality
By: Valerie Geller ; edited by Turi Ryder.
Contributors: Editor - Ryder, Turi.
Publisher: Focal; Focal Press; Elsevier
Published: 2007
Place of publication: Boston
Language: eng
Number of pages: 340
ISBN-13: 9780240519289
Subjects: Radio broadcasting.
Description: Written by one of the top consultants for radio, this book will help you if you are interested in radio, work in radio, or are a communicator in any field, (it's good for TV news journalists and talk hosts and guests on TV as well!) this book has tips and techniques to help make you a more powerful speaker, storyteller, presenter and writer!  For those who work as talk personalities, news journalists, interviewers and speakers, also sections on marketing, copywriting, burn out and working with "high ego" talent!  For more on the book www.creatingpowerfulradio.com
Notes: Includes bibliographical references and index.

  TABLE OF CONTENTS
       
1.   Creating Powerful Radio           
2.   Finding & Developing Talent    
3.   Generators & Reactors           
4.   Performance & Formatics
5.   Morning Shows 
6.   From Rock to Talk 
7.   Talk Shows
8.   Integrating News & Talk 
9.   Interviews 
10.  Show Prep
11.  Producers  
12.  Call Screening  
13.  High Ego Talent
14.  News 
15.  Traffic & Weather Together 
16.  Newswriting
17.  News - Anchoring  
18.  Multi-version News 
19.  News - Integrating Radio & TV 
20.  Public Service Announcements 
21.  Avoiding Burnout
22.  Airchecking
23.  Promotion 
24.  Sales & Commercials 
25.  LifeStage Demographics
26.  Research
27.  Final Notes 
       Index