The media of mass communication
By: John Vivian
Edition: 10th ed., Á la carte ed.
Publisher: Allyn & Bacon
Published: 2011
Place of publication: Boston
Language: eng
Number of pages: 480
ISBN-13: 9780205798704
Notes: Includes bibliographical references and index.
Table of contents: title: Mass media literacy; title: Media technology; title: Media economics; title: Ink on paper; title: Sound media; title: Motion media; title: New media landscape; title: News; title: Entertainment; title: Public relations; title: Advertising; title: Mass audiences; title: Mass media effects; title: Media and democracy; title: Mass media globalization; title: Media law; title: Ethics.