Trust, social relations and engagement
Subtitle: understanding customer behaviour on the Web
By: Donatella Padua
Publisher: Palgrave Macmillan
Published: 2012
Place of publication: Basingstoke, Hampshire
Language: eng
Number of pages: 231
ISBN-13: 9780230391246
Subjects: Business enterprises; Consumer behavior; Internet marketing; Valuation; Relationship marketing; Customer relations
Description: "Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'."--Publisher's website.
Notes: Includes bibliographical references (p. 208-222) and index.
Table of contents: title: PART I: The internet age. Society in the Internet Age ; Forms of Aggregation on the Web: Social Networks and Communities ; New Models of Social Intelligence ; The Internet Organizational Realm.; title: PART II: Trust and engagement. Digital Society and Trust Value for Engagement ; Value Creation on the Web: a Vision.; title: PART III: How to generate engagement via building trust. The Value for Engagement Model ; Value for Engagement Mapping: a Case Study.