Theories of mass communication
By: Melvin L. DeFleur, Sandra J. Ball-Rokeach.
Contributors: Ball-Rokeach, Sandra.
Edition: 5th ed.
Publisher: Longman
Published: 1989
Place of publication: New York
Language: eng
Number of pages: 368
Subjects: Mass media -- Social aspects -- History.; Mass media -- Social aspects -- United States -- History.
Notes: Includes bibliographies and index.