All-out for victory!
Subtitle: magazine advertising and the World War II home front
By: John Bush Jones.
Edition: 1st ed.
Publisher: University Press of New England
Published: 2009
Place of publication: Lebanon, NH
Language: eng
Number of pages: 314
ISBN-13: 9781584657682
Subjects: Advertising, Magazine -- United States -- History -- 20th century
Notes: Includes bibliographical references and index.
Table of contents: title: "All-outs" and "double-barrelleds"; title: How to advertise a war; title: "This is worth fighting for"; title: Motivational war ads; title: "The arms behind the army"; title: Industrial support of the war; title: The farm front; title: Agricultural support of the war; title: "Use it up, wear it out, make it do, or do without"; title: Conservation, scrap drives, and home front efficiency; title: Soda pop, letters, and cigarettes; title: Morale overseas and at home; title: "Produce, conserve, share, and play square"; title: Coping with shortages and rationing; title: "The hand that rocked the cradle rules the world"; title: Women in war work; title: "Dig down deep"; title: Giving blood and buying bonds; title: Epilogue : the world of tomorrow.