Strategic Database Marketing
Edition: 1 edition
Publisher: McGraw-Hill
Published: July 11, 1998
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780844232324
Subjects: Business strategy; Databases & data structures; Sales & marketing; E-Commerce - Internet Marketing; Marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Multilevel; Advertising & Promotion; Business & Economics / Marketing / General; Database Marketing,Technology,Strategic Database Marketing,Database Empowers Marketers,Power,Marketing Needs Database,Statistical Techniques,Customers,Database Marketing System,Key Building Blocks,ABCs,Consumer Privacy; Marketing - General; Database marketing
First sentence: We hear over and over in the business press that today is the age of the individual.