The momentum effect
Subtitle: how to ignite exceptional growth
By: J.C. Larreche.
Publisher: Wharton School Pub.
Published: 2008
Place of publication: New York, NY
Language: eng
ISBN-13: 9780273712534
Subjects: Industrial management -- Handbooks, manuals, etc
Genres: Handbooks, manuals, etc.
Notes: Includes bibliographical references and index.
Table of contents: title: The power of momentum; title: The source of momentum; title: The road to momentum Compelling insights; title: Compelling value; title: Compelling equity; title: Power offer design; title: Power offer execution; title: Vibrant satisfaction; title: Vibrant retention; title: Vibrant engagement; title: Internal momentum; title: Momentum leadership.