Marketing and other management logics of action
Subtitle: a case study in a confectionery industry firm 1950-1990
By: Päivi Eriksson, Keijo Räsänen.
Contributors: Räsänen, Keijo.; European Institute for Advanced Studies in Management.
Series: Working papers (European Institute for Advanced Studies in Management) -- no.94-02
Publisher: European Institute for Advanced Studies in Management
Published: 1994
Place of publication: Brussels
Language: eng
Number of pages: 44
Subjects: Confectionery -- Marketing.; Confectionery -- Marketing -- Case studies.
Notes: Includes bibliographicalreferences (p41-44).