An investigation into the impact of advertising on the price of consumer products
By: by Paul W. Farris and Mark S. Albion
Contributors: Albion, Mark S., 1951- joint author; Marketing Science Institute
Series: Report (Marketing Science Institute) -- no. 79-109; Working paper - Marketing Science Institute
Publisher: Marketing Science Institute
Published: 1979
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 52
Notes: On cover: Marketing Science Institute Research Program.

Bibliography: p. 48-52.