Ultimate guide to Google AdWords
Subtitle: access 1 billion people in 10 minutes : double your website traffic overnight : build a profitable ad campaign today - from scratch
By: Perry Marshall, Mike Rhodes, Bryan Todd
Contributors: Todd, Bryan
Edition: Fourth edition.
Series: Ultimate series
Publisher: Entrepreneur Press
Published: 2014
Place of publication: Irvine]
Language: eng
Number of pages: 377
ISBN-13: 9781599185422
Subjects: Internet advertising; Web search engines; BUSINESS & ECONOMICS / Advertising & Promotion; COMPUTERS / Web / Search Engines; BUSINESS & ECONOMICS / E-Commerce / Internet Marketing; BUSINESS & ECONOMICS / Sales & Selling; Google AdWords
Work titles: Entrepreneur magazine's ultimate guide to Google AdWords
Description: "Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google's Product Listing Ads, as well as an introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates to Google's Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords. Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales"--
Notes: Rev. ed. of: Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes / Perry Marshall and Bryan Todd. 3rd ed.