Gen buY
Subtitle: how tweens, teens, and twenty-somethings are revolutionizing retail
By: Kit Yarrow, Jayne O'Donnell.
Contributors: O'Donnell, Jayne.
Edition: 1st ed.
Publisher: Jossey-Bass, A Wiley Imprint; Jossey-Bass
Published: 2009
Place of publication: San Francisco
Language: eng
Number of pages: 250
ISBN-13: 9780470400913
Subjects: Young adult consumers -- Attitudes; Generation Y -- Attitudes; Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: Gen Y is from Mercury; title: They shop like they're from a different planet than their parents', too; title: The whys behind the buys; title: The lives, minds, and hearts of today's tweens, teens, and twenty-somethings; title: Sex, love, and shopping; title: Influence : the force that is Gen Y; title: What works with Gen y; title: Adapting to Gen Y's shopping preferences and power : views from our experts.