The new MO-MO VARI-SACS framework
Subtitle: marketing strategy and sustainable competitive advantage
By: Sunil Venaik.
Contributors: Indian Institute of Management, Ahmedabad.
Series: Working paper ;; w.p. no. 2002-07-01; Working paper (Indian Institute of Management, Ahmedabad) ;; w.p. no. 2002-07-01.
Publisher: Indian Institute of Management
Published: 2002
Place of publication: Ahmedabad, India
Language: eng
Format: Microform
Number of pages: 12
Subjects: Marketing -- Management.
Notes: Microfiche. New Delhi : Library of Congress Office ; Washington, D.C. : Library of Congress Photoduplication Service, 2003. 1 microfiche. Master microform held by: DLC.
Includes bibliographical references (leaves 11-12).