The Audience and Its Landscapes (Cultural Studies Series)
Contributors: James Hay (Editor); Lawrence Grossberg (Editor); Ellen Wartella (Editor)
Edition: Reissue edition
Publisher: Westview Press
Published: September 1996
Language: eng
Format: Hardcover
Number of pages: 402
ISBN-13: 9780813322841
Subjects: Anthropology; Communication Studies; Sociology; Mass Media; Communication Research; Mass Communication; Television viewers; Current Affairs; Social aspects; Research; CUR006000; CUR; Media Studies - Electronic Media; General; Television broadcasting; Motion picture audiences
Description: This book offers a major reconceptualization of the term "audience," one which involves a landscape, including the landscape of a given audience - situated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional "discourse analysis," the contextual features of discourse, to produce complex and textured understanding of the concept of audience.

The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.