Brand new justice
Subtitle: how branding places and products can help the developing world
By: Simon Anholt
Edition: Rev. ed
Publisher: Elsevier Butterworth-Heinemann; Elsevier Butterworth Heinemann
Published: 2005
Place of publication: Oxford; Burlington, MA
Language: eng
Number of pages: 173
Subjects: Brand name products; Brand name products -- Management; Export marketing; Export marketing -- Social aspects; Brand name products -- Developing countries
Notes: Previous ed.: 2003

Includes bibliographical references (p. 166-169) and index