Advertising in society
Subtitle: classic and contemporary readings on advertising's role in society
By: [edited by] Roxanne Hovland, Gary B. Wilcox.
Contributors: Hovland, Roxanne.; Wilcox, Gary B.
Publisher: NTC Business Books
Published: 1989
Place of publication: Lincolnwood, Ill., USA
Language: eng
Number of pages: 522
Subjects: Advertising -- Social aspects -- United States -- History -- 20th century.
Notes: Includes bibliographical references.