Les fondements du marketing moderne
By: Denis Pettigrew, Normand Turgeon ; conseiller technique : Jean-Pierre Lessard.
Contributors: Turgeon, Normand.
Publisher: McGraw-Hill
Published: 1985
Place of publication: Montréal, Qué
Language: fre
Number of pages: 367
Subjects: Marketing -- Guides, manuels, etc.
Notes: Bibliogr.

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Table of contents: class: section