Risk in buyer behavior contexts
Subtitle: a clarification
By: Robert N. Stone, Frederick Winter
Contributors: Winter, Frederick; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: BEBR faculty working paper -- no. 1216; BEBR faculty working paper -- no. 1216.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1985
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 22
Notes: Includes bibliographical references (p. 20-22).