Experimentation for marketing decisions
By: [by] Keith K. Cox [and] Benn M. Enis.
Contributors: Enis, Ben M., joint author.
Series: Marketing research series
Publisher: International Textbook Co.
Published: 1969
Place of publication: Scranton, Pa
Language: eng
Number of pages: 122
Subjects: Marketing research.
Notes: Includes bibliographical references.