Readings in advertising and promotion strategy
By: compiled by Arnold M. Barban and C. H. Sandage.
Contributors: Barban, Arnold M.; Sandage, C. H. 1902-
Publisher: R. D. Irwin
Published: 1968
Place of publication: Homewood, Ill
Number of pages: 301
Subjects: Advertising; Sales promotion
Other titles: Advertising and promotion strategy.
Notes: Includes bibliographies.