Effective marketing
Subtitle: creating and keeping customers
By: William G. Zikmund, Michael d'Amico
Contributors: D'Amico, Michael
Edition: 3rd ed
Publisher: South-Western College Pub.
Published: 2002
Place of publication: Australia; Cincinnati, Ohio
Language: eng
Number of pages: 553
Subjects: Marketing; Consumer behavior; Export marketing
Notes: Includes bibliographical references and index