Meeting the challenges to undergraduate marketing education
By: by Lawrence M. Lamont and Ken Friedman
Contributors: Friedman, Ken; Norwegian School of Management
Series: Working paper -- 1997/30
Publisher: Norwegian School of Management
Published: 1997
Place of publication: Sandvika, Norway
Language: eng
Subjects: Marketing; Study and teaching
Notes: JM019990514.

Published in : Journal of Marketing Education, Fall 1997.

Includes bibliographical references.