The technique of marketing research
By: prepared by the Committee on Marketing Research Techniques of the American Marketing Society ; Ferdinand C. Wheeler, chairman ... [et.al].
Contributors: Wheeler, Ferdinand C.; American Marketing Association.
Edition: 1st ed.
Publisher: McGraw-Hill
Published: 1975
Place of publication: New York
Language: eng
Format: Microform
Number of pages: 432
Notes: Microfilm. Washington, D.C. : Library of Congress Photoduplication Service, 1975. 1 microfilm reel ; 35 mm.
"Because of the merger on Jan. 1, 1937 of the National Association of Marketing Teachers and the American Marketing Society, this work, will prepared by a committee of the society, is being published under the official sponsorship fo the combined groups and in the name of the new organization: The American Marketing Association."
Call number of original: HF5415.2.A47.
Master microform held by: DLC.