Developing services brands by going beyond the product-services dichotomy
By: Leslie de Chernatony, Sajid Khan and Susan Segal-Horn.
Contributors: Khan, Sajid.; Segal-Horn, Susan.; Open University. Business School.; Open University. Brand Management and Marketing Research Unit.
Series: Working paper series / Open University Business School Research --  99/12BMMRU; Working paper series --  99/12BMMRU.
Publisher: Open University Business School Research
Published: 1999
Place of publication: Milton Keynes
Language: eng