Readings in marketing management from the European journal of marketing
By: edited by Gordon E. Greenley, David Shipley.
Contributors: Greenley, Gordon E.; Shipley, David.
Publisher: McGraw-Hill
Published: 1988
Place of publication: London; New York
Language: eng
Number of pages: 326
Subjects: Marketing -- Management.
Other titles: European journal of marketing.; Readings in marketing management.
Notes: Includes bibliographies.
Half title: Readings in marketing management.