The essentials of shopper technology
By: Shopper Technology Institute ; edited by John Karolefski, Executive Director
Contributors: Shopper Technology Institute
Publisher: Outskirts Press
Published: 2012
Place of publication: Denver, Colorado
Language: eng
Number of pages: 207
ISBN-13: 9781432786793; 9781432786823
Subjects: Consumer profiling; Consumer behavior
Notes: Includes index.
Table of contents: title: Capitalizing on the smart consumer; title: Own the future of shopping; title: The retail arms race; title: Change management by the numbers: devising a strategy that produces results and advocates; title: Actionable shopper segmentation; title: Shopper metrics for optimizing retail performance; title: The evolution and application of virtual shopping: past, present and future; title: The evolution of trade promotion management; title: The trend behind the spend; title: Clearing up confusion about demand signal repository; title: Using virtual enviroments to measure shopper behavior; title: Understanding "ready-for-purchase"; title: Achieving and sustaining planogram compliance; title: Is your brand winning or losing the coupon and promotions game?; title: Better, faster, smart shopping experiences; title: Making sense of social media.