Strategy and process in marketing
By: John A. Murray and Aidan O'Driscoll.
Contributors: O'Driscoll, Aidan.
Publisher: Prentice Hall
Published: 1996
Place of publication: London; New York
Language: eng
Number of pages: 505
Subjects: Marketing -- Management.; Marketing.
Notes: Includes bibliographical references (p. 482-492) and index.