CIM Revision Cards
Subtitle: Marketing Environment 04/05
Publisher: Elsevier
Published: 2005
Place of publication: Burlington
Language: eng
Format: [electronic resource] :
Number of pages: 124
ISBN-13: 9780080546681
Description: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displ.
Notes: Description based on print version record.
Table of contents: title: CIM Revision Cards: Marketing Environment; Table of Contents; Preface; The Nature of the Organization; The Microenvironment; Analysis of the competitive environment; The Macroenvironment; The Demographic Social and Cultural Environment; The Economic and International Environment; The Political and Legislative Environment; The Technical and Information Environment; Environmental Information Systems.