Hospitality sales and advertising
By: James R. Abbey.
Contributors: American Hotel & Motel Association. Educational Institute.
Publisher: Educational Institute of the American Hotel & Motel Association
Published: 1989
Place of publication: East Lansing, Mich
Language: eng
Number of pages: 513
Subjects: Hospitality industry -- Marketing.; Advertising -- Hospitality industry.
Notes: Includes bibliographies and index.