A View from Beneath the Dancing Elephant
Subtitle: Rediscovering IBM's Corporate Constitution
Publisher: MBI Concepts Corporation
Published: 2014
Language: eng
Format: Paperback: Kindle: EPUB
Number of pages: 174
ISBN-13: 9780983373490
Table of contents: title: ix
label: Preface; title: 1
label: Introduction; title: 2
label: A Resilient Social Ecology; title: 7
label: IBM’s Twentieth-Century Corporate Constitution; title: 17
label: Chapter 1: The Path to Growth; title: 18
label: A Test of Character; title: 21
label: A Bad Business Decision; title: 23
label: The Roaring Twenties; title: 25
label: The Great Depression; title: 27
label: World War II; title: 29
label: A Scaling Corporation; title: 35
label: Chapter 2: Life in the Redwood Forest; title: 36
label: Thoughtful Mistakes; title: 40
label: Building Commitment; title: 44
label: Building Family; title: 47
label: Building Excellence; title: 55
label: Chapter 3: A Culture Under Pressure; title: 56
label: IBM Stumbles Entering the 1990s; title: 67
label: Chapter 4: The Watershed Event; title: 68
label: A Defi ning Moment; title: 77
label: Did the Elephant Dance?; title: 81
label: Chapter 5: A Floundering Ship; title: 82
label: The New IBM Family Days; title: 94
label: IBM’s New Product Life Cycle; title: 99
label: A Blue Déjà Vu; title: 115
label: Chapter 6: Reigniting a True Blue Déjà Vu; title: 116
label: Understanding IBM’s Economic Engine; title: 124
label: An Ideal Continuation of Tradition — The Path to Growth; title: 129
label: Afterword; title: 130
label: Elephants in Braille; title: 132
label: Appendix A: IBM CEO Information; title: 142
label: Appendix B: History of National Cash Register (NCR) Sherman Antitrust Trial; title: 144
label: Appendix C: IBM Traditional Anniversary Celebrations; title: 146
label: Appendix D: IBM Benefit and Pension Plan Changes — Summary; title: 148
label: Appendix E: IBM Benefit and Pension Plan Changes — Detail; title: 164
label: Appendix F: The $1,000-a-Day Man; title: 168
label: Appendix G: IBM Management Principles; title: 170
label: Acknowledgments; title: 171
label: Index