Commercial adoption of advances in the analysis of scanner data
By: Randolph E. Bucklin, Sunil Gupta
Contributors: Gupta, Sunil, 1958-
Series: Report -- no. 98-103; Report (Marketing Science Institute) -- no. 98-103
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 43
Copyright date: 1998
Subjects: Marketing; Data processing; Management; Optical scanners
Notes: "Working paper."

"March 1998."

Includes bibliographical references (p. 41-43).