Bao kan chuan bo ye jing ying guan li
Subtitle: Baokan chuanboye jingying guanli
By: Ni Zumin zhu
Edition: Di 1 ban
Series: Chuan mei jing ying cong shu = -- Mass media management
Publisher: Fu dan da xue chu ban she
Published: 2003
Place of publication: Shanghai Shi
Language: chi
Number of pages: 291
Subjects: Newspaper publishing; Management
Other titles: Baokan chuanboye jingying guanli 
Notes: Includes bibliographical references.