Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Professional Developm)
Edition: 3rd edition
Publisher: Artech House Publishers; Artech House
Published: June 2004
Language: eng
Format: Hardcover
Number of pages: 326
ISBN-13: 9781580537001
Subjects: Information technology industries; Sales & marketing; Marketing; Business/Economics; Business & Economics; Business / Economics / Finance; Technological innovations; Marketing - General; Advertising & Promotion; Engineering - General; Strategic Planning; High technology
First sentence: It is clear that successful marketing strategies have been fundamental for all the high-technology firms that have managed to survive the technology crash of 2001 and even to thrive after it.