Healthcare market research
Subtitle: tools and techniques for analyzing and understanding today's healthcare environment
By: Eric N. Berkowitz, Louis G. Pol, Richard K. Thomas.
Contributors: Pol, Louis G.; Thomas, Richard K., 1944-
Publisher: Irwin
Published: 1997
Place of publication: [Burr Ridge, IL]
Language: eng
Number of pages: 276
Subjects: Medical care -- Marketing.; Marketing research.
Notes: Includes bibliographical references and index.