MBA in a box
Subtitle: the practical guide to the big ideas of business
By: Joel Kurtzman with Glenn Rifkin & Victoria Griffith
Contributors: Rifkin, Glenn; Griffith, Victoria
Edition: 1st ed
Publisher: Crown Business
Published: 2004
Place of publication: New York
Language: eng
Number of pages: 437
Subjects: Industrial management
Notes: Includes bibliographical references (p. [411]-414) and index
Table of contents: title: Innovation : how breakthroughs happen; title: Sustainability and the environment : a business that makes nothing but money is a poor kind of business; title: Finance and accounting : "we're not in Kansas anymore" : getting real about numbers and what they mean; title: Strategy : "when you find a fork in the road, take it"; title: Managing is getting paid for other people's home runs; title: Human resources : why brains trump brawn; title: How to be a leader and live to tell about it; title: Marketing : "find out what they want and how they want it and give it to 'em just that way"; title: Communication : "a fool may talk but a wise man speaks"; title: There's many a slip 'twixt the cup and the lip : good ideas gone awry