Pricing for results
Subtitle: how to set prices, how to present prices, how to discount prices, how to negotiate prices
By: John Winkler
Contributors: Institute of Marketing
Publisher: Published on behalf of the Institute of Marketing [by]  Heinemann
Published: 1983
Place of publication: London
Language: eng
Number of pages: 280
Subjects: Pricing
Notes: Includes index.

Bibliography: p. 278.