Contemporary cases in consumer behavior
By: Roger D. Blackwell, James F. Engel, W. Wayne Talarzyk.
Contributors: Engel, James F.; Talarzyk, W. Wayne.
Edition: Rev. ed.
Publisher: Dryden Press
Published: 1985
Place of publication: Chicago
Language: eng
Number of pages: 485
Subjects: Consumer behavior -- Case studies.; Marketing research -- Case studies.
Notes: Includes bibliographical references.