The Elements of Influence
Subtitle: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
Publisher: Plume
Published: September 25, 2007
Language: eng
Format: Paperback
Number of pages: 352
ISBN-13: 9780452288737
Subjects: Management +; Marketing Management; Business & Economics; Business / Economics / Finance; Business/Economics; Management - General; Strategic Planning; Business & Economics / Systems & Planning; Economic Conditions; Marketing - General