Moderating focus groups
Subtitle: a practical guide for group facilitation
By: Thomas L. Greenbaum
Publisher: Sage Publications
Published: 2000
Place of publication: Thousand Oaks, Calif
Language: eng
Number of pages: 249
Subjects: Focused group interviewing ; Social sciences -- Research
Description: "The entire range of facilitation techniques is covered in this handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes advanced techniques, such as managing group dynamics, energizing a tired group, and digging deeper into the minds of participants. Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services." "While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from this book because it will provide them with insights on how to evaluate their moderators' work."--Jacket.
Notes: Includes index
Table of contents: title: Introduction; title: The focus group methodology; title: Focus groups versus one-on-one (in-depth) interviews; title: The role of the moderator; title: The characteristics of a successful moderator; title: Preparation for moderating; title: Recruiting participants; title: Pre- and post-group briefings; title: The discussion guide; title: External stimuli; title: The moderator report; title: Moderating fundamentals; title: Advanced moderating techniques; title: Unique moderating situations; title: Moderating focus groups internationally; title: Building a business moderating focus groups; title: Pricing focus groups