Wall Street to main street
Subtitle: Charles Merrill and middle-class investors
By: Edwin J. Perkins.
Publisher: Cambridge University Press
Published: 1999
Place of publication: Cambridge, Eng; New York
Language: eng
Number of pages: 283
Subjects: Merrill, Charles, 1885-1956.; Merrill Lynch & Co. (1973-    ) -- History.; Capitalists and financiers -- United States -- Biography.
Notes: Includes bibliographical references (p. [273]-280) and index.
Table of contents: title: Introduction; title: 1. The return to Wall Street; title: 2. Growing up in Florida; title: 3. A northern education; title: 4. The lure of New York; title: 5. Off to a flying start; title: 6. The booming twenties; title: 7. The Safeway decade; title: 8. Reform on Wall Street; title: 9. Third career: new strategies on Wall Street; title: 10. Testing new strategies: the war years; title: 11. Sharing power with Win Smith; title: 12. The postwar years, 1945-1950; title: 13. Last years at the helm, 1951-1956; title: 14. Merrill's legacy; title: Epilogue: Merrill Lynch in the 1990s; title: Appendix: Unpublished manuscripts.