Word of mouth marketing
Subtitle: how smart companies get people talking
By: Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
Edition: 3rd ed.
Publisher: Greenleaf Book Group Press
Published: 2012
Place of publication: Austin, TX
Language: eng
Number of pages: 215
ISBN-13: 9781608323661
Subjects: Marketing; Word-of-mouth advertising
Description: Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.