Selling to the C-suite
Subtitle: what every executive wants you to know about successfully selling to the top
By: by Nicholas A.C. Read and Stephen J. Bistritz.
Contributors: Bistritz, Stephen J.
Publisher: McGraw-Hill
Published: 2010
Place of publication: New York
Language: eng
Subjects: Selling; Sales executives
Table of contents: title: When do executives get involved in the decision process?; title: A brave new world for sales and marketing; title: Understanding what executives want; title: How to gain access to the executive level; title: How to establish credibility at the executive level; title: How to create value at the executive level.