Overpromise and Overdeliver
Subtitle: The Secrets of Unshakable Customer Loyalty
Publisher: Portfolio Hardcover
Published: December 29, 2004
Language: eng
Format: Hardcover
Number of pages: 240
ISBN-13: 9781591840619
Subjects: Marketing - Research; Business/Economics; Business & Economics; Business / Economics / Finance; Product management; Marketing - Product Management; Business & Economics / Management; Consumer Behavior - General; Brand loyalty
First sentence: HARD TIMES CREATE amazing successes.