Consumer behavior.
Contributors: Clark, Lincoln Harold, 1910- ed.; Consumer Behavior Inc.
Publisher: New York University Press, 1954-61.
Published: 1954
Place of publication: New York
Language: eng
Subjects: Consumers -- Periodicals.
Genres: Periodicals.
Notes: Each volume has also a distinctive title: v. 1, The dynamics of consumer reaction.--v. 2, The life cycle and consumer behavior.--v. 3, Research on consumer reactions.--v. 4, Household decision-making.

"Sponsored by Consumer Behavior, Incorporated" (called in 1954, Committee for Research on Consumer Attitudes and Behavior)

Editor: v. 1-        L. H. Clark.

VOLUME 3 CATED AS SEPARATE TITLE UNDER: HC110.C6 C5.