Interpretive Consumer Research
Subtitle: Paradigms, Methodologies and Applications
Contributors: Suzanne C. Beckmann (Editor); Richard H. Elliott (Editor)
Publisher: Copenhagen Business School Press
Published: March 2000
Language: eng
Format: Paperback
Number of pages: 366
ISBN-13: 9788763000017
Subjects: Civil service & public sector; Consumer issues; Market research; Marketing - Research; Business & Economics; Business / Economics / Finance; Business/Economics