Kleppner's advertising procedure
By: J. Thomas Russell, W. Ronald Lane.
Contributors: Lane, W. Ronald, 1940-; Kleppner, Otto, 1899-
Edition: 14th ed.
Publisher: Prentice Hall
Published: 1999
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 716
Subjects: Advertising.
Other titles: Advertising procedure
Notes: Includes bibliographical references and index.