The influence and techniques of modern advertising.
Contributors: Institute of Practitioners in Advertising.
Series: IPA occasional paper -- no.15
Publisher: [Institute of Practitioners in Advertising]
Published: 1965
Place of publication: [London]
Language: eng
Notes: Three Cantor lectures delivered to the Royal Society of Arts on 2nd, 9th and 16th March 1964.

Reprinted from the Journal of the Royal Society of Arts, July, 1964.