Readings in service marketing
By: Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.
Contributors: Zahorik, Anthony J.; Keiningham, Timothy L.
Publisher: HarperCollins College Publishers
Published: 1996
Place of publication: New York, NY
Language: eng
Number of pages: 365
Subjects: Service industries -- Marketing.; Customer services.
Other titles: Service marketing
Notes: Includes bibliographical references.