Selling capital goods conference.
Contributors: British Institute of Management.
Publisher: British Institute of Management
Published: 1960
Language: eng
Table of contents: value: Includes Brodrick, J. Market survey work in industrial goods; Ford, J.P. Development of selling ability; Mackay, J.G. The future demand for capital goods overseas; Mather, L.C. Long term repayment as an aid to selling; Neville, A. Overseas sales and service; Osborne, W.E. The role of advertising in the selling of capital goods.