Intellectual Property for Managers and Investors
Subtitle: A Guide to Evaluating, Protecting and Exploiting IP
Publisher: Cambridge University Press
Published: March 6, 2006
Language: eng
Format: Hardcover
Number of pages: 182
ISBN-13: 9780521851060
Subjects: Business & Management; Private, property, family law; Technology, Engineering, Agriculture, Veterinary Science; Law; Information Management; Business / Economics / Finance; Technology & Industrial Arts; Intellectual Property - General; Technology / General; Industrial property; Intellectual property
First sentence: What's in your head is intellect - the mind, emotions, imagination and creativity, problem-solving ability.
Description: "This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers is essential for those with decision-making responsibility at the interface where business and innovation meet."--BOOK JACKET.