The effect of brand extension strategies upon brand image
By: Eva Martínez, Leslie de Chernatony.
Contributors: De Chernatony, L.; Birmingham Business School.
Series: Working paper series -- 18 ; -- 2002
Publisher: Birmingham Business School
Published: 2002
Place of publication: Birmingham
Language: eng
Number of pages: 28
Notes: Dated December 2002.

Includes bibliographical references.