Brandmaps
Subtitle: the competitive marketing strategy game
By: Randall G. Chapman.
Edition: 4th ed.
Publisher: Prentice Hall
Published: 1997
Place of publication: Upper Saddle River, N.J
Language: eng
Number of pages: 196
Subjects: Marketing -- Computer simulation.; Product management -- Computer simulation.; Marketing -- Computer programs.; Product management -- Computer programs.
Other titles: Competitive marketing strategy game
Notes: Includes index.