Brand now
Subtitle: how to stand out in a crowded, distracted world
By: Nick Westergaard ; with illustrations by the author
Published: 2018
Language: eng
Number of pages: 204
ISBN-13: 9780814439227
Subjects: Branding (Marketing)
Description: With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our crowded, chaotic world, and strips away complexity to explain the seven dynamics of successful branding.
Notes: Includes bibliographical references and index.