Buzz
Subtitle: harness the power of influence and create demand
By: Marian Salzman, Ira Matathia, Ann O'Reilly.
Contributors: Matathia, Ira.; O'Reilly, Ann.
Publisher: J. Wiley
Published: 2003
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 246
Subjects: Advertising.; Marketing.; Demand (Economic theory)
Description: Praise for Buzz "Buzz is step-ahead marketing' at its very best. No other book comes close to combining such fresh insights with compelling case studies on this crucially important marketing topic. It's pure dynamite."--Kevin Lane K.
Notes: Includes bibliographical references and index.