Customization of product technology and international new product success
Subtitle: mediating effects of new product development and rollout timeliness
By: by G.M. Chryssochoidis and V. wong.
Contributors: Wong, Veronica.
Series: Loughborough University Business School research series -- 1999:5
Publisher: Loughborough University Business School
Published: 1999
Place of publication: Loughborough, Leics
Language: eng