Fundamentals of marketing
Subtitle: in the Philippine setting
By: Josiah Go
Publisher: s.n.]
Published: 2001
Place of publication: [S.l
Language: eng
Number of pages: 358
Subjects: Marketing
Notes: "Understand the critical role of the marketing mix in the success of a company's products and brands!"

"Officially endorsed by: Philippine Marketing Association, Association of Marketing Educators."

Includes bibliographical references (p. 336-338) and index.