Jay and Jeannie Levinson's startup guide to guerrilla marketing
Subtitle: a simple battle plan for first-time marketers.
Contributors: Levinson, Jeannie.; Levinson, Jay Conrad.
Publisher: Entrepreneur Press
Published: 2008
Place of publication: [Irvine, Calif.]
Language: eng
Number of pages: 274
ISBN-13: 9781599181530
Subjects: Marketing; Entrepreneurship -- Psychological aspects; Marketing -- Management; Small business -- Management
Other titles: Startup guide to guerrilla marketing
Notes: A prequel to their best-selling Guerrilla marketing.

Includes index.
Table of contents: title: Where to start; title: The personality of a guerrilla marketer; title: Guerrilla marketing yourself; title: The high-powered weapon in your office; title: Marketing face to face; title: The top ten attributes of a guerrilla marketer; title: The top ten attitudes of a guerrilla marketer; title: Guerrilla marketing defined; title: The research you must do; title: Writing a benefits list; title: Developing a meme; title: Selecting your guerrilla marketing weapons; title: Creating a seven-sentence guerrilla marketing plan; title: Planning a guerrilla marketing calendar; title: Establishing a web site; title: Fusion marketing; title: Launching your attack; title: Maintaining your campaign; title: Keeping track; title: Improving your marketing; title: Putting it all together; title: Succeeding with a guerilla marketing attack.