30 Second Seduction
Subtitle: How Advertisers Lure Women Through Flattery, Flirtation, and Manipulation
Publisher: Seal Press
Published: March 28, 2008
Language: eng
Format: Paperback
Number of pages: 220
ISBN-13: 9781580052122
Subjects: Advertising & Promotion; Media Studies; Social Science / Media Studies; Social Science; Sociology; Marketing; United States; Women consumers; Women in advertising
Description: Why are you drawn to one box of cereal over another or one brand of jeans over another? Why do you think about that model with the gorgeous skin when you are buying moisturizer? In 30-Second Seduction, Andrea Gardner sheds light on the many ways advertisers target and seduce women. Ads impact every woman in a different way. Prepare yourself for the seduction by knowing why you buy.