Marketing strategy
Subtitle: planning and implementation
By: Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché.
Contributors: Boyd, Harper W.; Larréché, Jean-Claude.
Edition: 2nd ed.
Publisher: Irwin/McGraw-Hill
Published: 1996
Place of publication: Boston, Mass
Language: eng
Number of pages: 392
Subjects: Marketing -- Management.; Strategic planning.
Notes: Previous ed.: 1992.

Includes bibliographical references and index.