Capturing, analyzing, and managing word-of-mouth in the digital marketplace
By: Sumangla Rathore, Avinash Panwar, editors
Publisher: Business Science Reference
Published: 2016
Place of publication: Hershey, PA
Language: eng
Number of pages: 339
ISBN-13: 9781466694491; 9781466694507
Subjects: Telemarketing; Online social networks
Description: "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Notes: Includes bibliographical references (pages 292-331) and index.