The business enterprise handbook
By: Colin Barrow, Robert Brown, Liz Clarke.
Contributors: Brown, Robert, 1937-; Clarke, Liz, 1946-
Edition: Rev. ed.
Series: The Sunday times business enterprise guide
Publisher: Kogan Page
Published: 2004
Place of publication: London
Language: eng
Number of pages: 356
Subjects: Business planning; Industrial management
Notes: Includes bibliographical references (p. [352]-353) and index.
Previous ed.: 2001.
Table of contents: title: Your mission; title: Opportunities and threats; title: Strengths and weaknesses - The financial position; title: How to diagnose your organisation; title: Assessing people, structure and systems; title: Marketing options; title: Marketing strategy : focus and priorities; title: Choosing between alternatives; title: Financing growth; title: Acquisitions, mergers, joint ventures and divestments; title: Visionary leadership; title: The marketing plan; title: The people plan; title: Managing change; title: The financial plan; title: Writing and presenting your business plan; title: Exit routes.