Penguin by design
Subtitle: a cover story, 1935-2005
By: Phil Baines.
Publisher: Allen Lane
Published: 2005
Place of publication: London; New York
Language: eng
Number of pages: 255
Subjects: Penguin (Firm); Book covers -- Great Britain -- History
Description: "Ever-since the creation of the first Pengum paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history." "By looking back at seventy years of Penguin paperbacks, Phil Baines charts the development of British publishing, book-cover design and the role of artists and designers in creating and defining the Penguin look. Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques."--BOOK JACKET
Notes: Includes bibliographical references (p. 247-249) and index.