Attributions based on consumer behavior
By: Bobby J. Calder and Robert E. Burnkrant
Contributors: Burnkrant, Robert E.; University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Series: Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign -- no. 130; Faculty working papers -- no. 130.
Publisher: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Published: 1973
Place of publication: [Urbana, Ill.]
Language: eng
Number of pages: 17
Subjects: Mathematical models; Consumers
Notes: Includes bibliographical references (leaves 16-17).