Corporate Identity als ganzheitliche Strategie
By: Thies Wache, Dirk Brammer.
Contributors: Brammer, Dirk.
Publisher: Deutscher Universitäts Verlag
Published: 1993
Place of publication: Wiesbaden
Language: ger
Number of pages: 287
Subjects: Corporate image -- Germany.; Management -- Germany.; Public relations -- Germany.; Organizational behavior -- Germany.
Notes: Includes bibliographical references (p. 279-287).
"DUV Wirtschaftswissenschaft"--p. [4] of cover.