The greatest direct mail sales letters of all time
Subtitle: how they were created, why they succeeded, how you can create great sales letters, too!
By: by Richard S. Hodgson.
Contributors: Dartnell Corporation.
Publisher: Dartnell Corp.
Published: 1986
Place of publication: Chicago, IL
Language: eng
Number of pages: 454
Subjects: Sales letters -- Handbooks, manuals, etc.; Mail-order business -- Handbooks, manuals, etc.
Other titles: Sales letters of all time.
Notes: Includes bibliographical references (p. 449) and index.