Strategic brand management
Subtitle: a European perspective
By: Kevin Lane Keller, Tony Aperia, Mats Georgson.
Contributors: Apéria, Tony.; Georgson, Mats.
Publisher: Prentice Hall Financial Times
Published: 2008
Place of publication: Harlow, England; New York
Language: eng
Number of pages: 856
ISBN-13: 9780273706328
Subjects: Brand name products -- Management
Notes: Includes bibliographical references and index.