Business, marketing, and management principles for IT and engineering
By: Dimitris N. Chorafas
Publisher: CRC Press
Published: 2011
Place of publication: Boca Raton, FL
Language: eng
Number of pages: 419
ISBN-13: 9781439848067
Subjects: High technology industries; Management
Notes: Includes bibliographical references and index.
Table of contents: title: Business Strategy. Strategy; title: Management; title: Functions of management; title: Management principles. Forecasting and planning; title: Organization and structure; title: Staffing and directing; title: Management control; title: Marketing and sales. Marketing; title: The Market's conquest; title: The sales force; title: Innovation. Technology; title: Product planning and pricing; title: Computer price wars; title: Financial staying power; title: Financial administration and the budget; title: Profit centers, cost control, and standard costs; title: Financial planning and control.