Brides, Inc.
Subtitle: American Weddings And the Business of Tradition
Publisher: University of Pennsylvania Press
Published: June 23, 2006
Language: eng
Format: Hardcover
Number of pages: 306
ISBN-13: 9780812239454
Subjects: Service industries; Weddings; Industries - General; History; Business / Economics / Finance; History: American; USA; Marketing - General; United States - 20th Century; Bridal shops; Economic aspects; United States; Wedding supplies and services industry
First sentence: Think of a big wedding and many images come to mindthe demanding bride and her mother, the reluctant groom, the resigned father of the brideall going deeper and deeper into debt as the bills mount for rings, flowers, gifts, wedding apparel, a catered affair, limousine service, music, photography, videography, and a honeymoon to an exotic location.