The marketing of ideas and social issues
By: Seymour H. Fine.
Series: Praeger series in public and nonprofit sector marketing
Publisher: Praeger; ABC-CLIO, LLC
Published: 1981
Place of publication: New York, N.Y
Language: eng
Number of pages: 227
Subjects: Marketing -- Social aspects -- United States.; Marketing -- Social aspects -- United States -- Case studies.; Social marketing -- United States.
Notes: Bibliography: p. 207-222.
Includes index.