Pricing in big business
Subtitle: a case approach
By: by A. D. H. Kaplan, Joel B. Dirlam, Robert F. Lanzillotti.
Contributors: Dirlam, Joel B., joint author.; Lanzillotti, Robert Franklin, 1921- joint author.
Publisher: Greenwood Press
Published: 1980
Place of publication: Westport, Conn
Language: eng
Number of pages: 344
Subjects: Pricing -- Case studies.
Notes: Includes bibliographical references and index.
Reprint of the ed. published by Brookings Institution, Washington.