The small business bible
Subtitle: everything you need to know to succeed in your small business
By: Steve Strauss
Edition: 3rd ed.
Publisher: Wiley
Published: 2012
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9781118135945
Subjects: New business enterprises; BUSINESS & ECONOMICS / Entrepreneurship; Management; Finance; Small business
Description: "An updated third edition of the most comprehensive guide to small business successWhether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include:  How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders  How to generate leads and win strategic partnerships with LinkedIn  How to employ videos and YouTube to further your brand  What you need to know about Groupon and group discount buying  What mobile marketing can do for your business  Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed"--