Ethics in Social Marketing
Publisher: Georgetown University Press
Published: March 2001
Language: eng
Format: Hardcover
Number of pages: 212
ISBN-13: 9780878408191
Subjects: Business Ethics; Sales & marketing; Social theory; Moral and ethical aspects; Marketing; Social Justice (Ethics); Business & Economics; Business / Economics / Finance; Philosophy; Social marketing; Marketing - General; Ethics & Moral Philosophy
First sentence: Thoughtful social marketing practitioners are faced all too frequently with ethical dilemmas-some minor, others major.