Internet marketing
Subtitle: readings and online resources
By: Paul Richardson.
Contributors: Richardson, Paul, 1962-
Series: The McGraw-Hill/Irwin series in marketing; The McGraw-Hill/Irwin series in marketing; McGraw-Hill/Irwin series in marketing
Publisher: McGraw-Hill/Irwin
Published: 2001
Place of publication: New York
Language: eng
Number of pages: 350
Subjects: Internet marketing.
Notes: Includes bibliographical references (p. 347-350) and indexes.