The impact of marketing policy on promotional price elasticities and baseline sales
By: Michael J. Zenor, Bart J. Bronnenberg, Leigh McAlister
Contributors: Bronnenberg, Bart J; McAlister, Leigh
Series: Report -- no. 98-101; Report (Marketing Science Institute) -- no. 98-101
Publisher: Marketing Science Institute
Published: 1998
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 23
Subjects: Marketing -- Planning; Sales promotion; Pricing; Advertising; Elasticity (Economics)
Notes: "Working paper."

"February 1998."

Includes bibliographical references (p. 21-23)