Brands & Advertising
Subtitle: How advertising effectiveness influences brand equity
Contributors: W.V. Os (Translator); Wendy Van Os (Translator)
Publisher: NTC Publications
Published: January 1, 1999
Format: Paperback
Number of pages: 400
ISBN-13: 9781841160429
Subjects: Advertising; Advertising Agencies; Marketing; Marketing Agencies
First sentence: Interest in the effectiveness of advertising has been growing in recent years, due, in part, to the general trend towards securing and, where possible, raising companies' profitability.
Description: 397 pages : 24 cm