Consumer characteristics and "deal" purchasing
Subtitle: an example from the dentifrice market
By: [by] David B. Montgomery
Series: Working paper
Publisher: Marketing Science Institute
Published: 1970
Place of publication: Cambridge, Mass
Language: eng
Number of pages: 13
Subjects: Advertising -- Dentifrices; Motivation research (Marketing); Consumers
Notes: "Preliminary research report."

Bibliography: leaf 12