A new product growth model for consumer durables
By: by Frank M. Bass.
Series: Institute for Research in the Behavioral, Economic, and Management Sciences. Paper, no. 175
Publisher: Krannert Graduate School of Industrial Administration, Purdue University
Published: 1967
Place of publication: Lafayette
Language: eng
Number of pages: 33
Subjects: Consumption (Economics) -- Mathematical models.; Durable goods, Consumer.; New products.
Notes: Includes bibliographical references.