63 kasus pemasaran terkini Indonesia
Subtitle: membedah strategi dan taktik pemasaran baru
By: Istijanto, M.M., M.Com.
Publisher: Elex Media Komputindo
Published: 2007
Place of publication: Jakarta
Language: ind
Number of pages: 260
ISBN-13: 9789792707618
Other titles: Enam puluh tiga kasus pemasaran terkini Indonesia
Description: Development of marketing with case study of brand and product in Indonesia.
Notes: "190 merek dan 220 tema iklan dibahas."

Includes bibliographical references (p. 257).