Getting the CEO onto the communication team
By: edited by Cliff McGoon.
Contributors: McGoon, Cliff.; International Association of Business Communicators.
Publisher: IABC
Published: 1997
Place of publication: San Francisco
Language: eng
Number of pages: 67
Subjects: Communication in management.; Chief executive officers -- United States.
Notes: "Nine senior communication experts examine and interpret today's critical business issues, providing the CEO perspective" -- t.p.

"Reported from sessions presented at IABC International Conference" -- t.p.

Includes "resource list" (l. 62-66)