'한류'와방송영상콘텐츠마케팅
Subtitle: Petʻŭnam sijang hwaktae chŏllyak
By: Yun Chae-sik
Edition: Chʻopʻan.
Series: KBI yŏnʼgu -- 04-16
Publisher: Hanʼguk Pangsong Yŏngsang Sanŏp Chinhŭngwŏn
Published: 2003
Place of publication: Sŏul Tʻŭkpyŏlsi
Language: kor
Number of pages: 174
ISBN-13: 9788990458667
Subjects: Motion picture industry; Television programs
Other titles: 'Hallyu' wa pangsong yŏngsang kʻontʻenchʻŭ makʻetʻing
Notes: Includes bibliographical references.