Strategic Management in the Media
Subtitle: Theory to Practice
Publisher: SAGE Publications, Limited
Published: 2016
Language: eng
Number of pages: 256
ISBN-13: 9781473929500
Subjects: Mass media; Strategic planning
Description: With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach; Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC; Explains strategic theory and concepts with insight and clarity; Shows how to understand change and decision-making within media organizations -- Back cover.