Practice and problems in international pharmaceutical marketing research.
Contributors: Esomar.
Publisher: ESOMAR
Published: 1971
Place of publication: [Amsterdam]
Language: eng
Number of pages: 121
Subjects: Marketing research -- Congresses.; Pharmaceutical industry -- Congresses.
Notes: Includes bibliographical references.
Papers presented at a seminar held in Versailles, 3-6 March, 1971.