Absatzkanal-Management
Subtitle: die Gestaltung effizienter Vertriebssysteme unter besonderer Berücksichtigung neuer Informationstechnologien
By: Gerhard Rimpler.
Series: Marketing-Reihe
Publisher: R. Trauner
Published: 1995
Place of publication: Linz
Language: ger
Number of pages: 361
Subjects: Marketing channels.; Marketing -- Management -- Data processing.
Notes: Includes bibliographical references (p. 343-360).
Originally presented as the author's thesis (doctoral)--Universität Linz.