Country of Origin Effects on Consumer Behavior
Subtitle: Effects on Consumer Behavior
Edition: First Edition
Publisher: Institute of Administrative Development
Published: 2007
Language: eng
Format: Hardcover
Number of pages: 420
Table of contents: title: Chapter 1:; title: Country of origin effects: Literature review; title: Chapter 2:; title: The Country of Origin phenomenon within the context of globalization: Research relevance and managerial implication; title: Chapter 3:; title: Co branding in the global context; title: Chapter 4:; title: An empirical investigation on determinants of consumer adoption of foreign brand in Korea; title: Chapter 5:; title: A cross cultural and cross National perspective on Products-Country images; title: Chapter 6:; title: The role of national cultural distance on country image based product evaluation; title: Chapter 7:; title: Sub-cultural effects on Product / Country perceptions; title: Chapter 8:; title: Service Country of Origin Effects : Evidence from three countries; title: Chapter 9:; title: Customer service centers are like Taxi Cabs Country of Origin and consumer perceptions of foreign customer service centers