The Ultimate Secrets of Advertising
Edition: 1st edition
Publisher: Sage Publications, Inc
Published: December 15, 2001
Language: eng
Format: Hardcover
Number of pages: 256
ISBN-13: 9780761922438
Subjects: Business / Economics / Finance; Business & Economics; Business/Economics; Advertising & Promotion; Business & Economics / Advertising & Promotion; Investments & Securities - General; Advertising
First sentence: Most advertising practitioners are familiar with the phrase big idea, as used by David Ogilvy to describe the most important thing that goes into a successful advertisement: Unless your advertising contains a big idea, it will pass like a ship in the night.