Marketingstrategie und Marketingpolitik (Springer-Lehrbuch)
Edition: 4., vollst. überarb. u. erw. Aufl. edition
Publisher: Springer
Published: October 2006
Language: ger
Format: Paperback
Number of pages: 419
ISBN-13: 9783540226611
Subjects: Economics, Finance, Business and Industry; Sales & marketing; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - General; Business & Economics / Marketing / General; Kommunikationspolitik; Marketing; Marketingpolitik; Marketingstrategie; Preispolitik; Produktpolitik; Werbung