Harvard business review
Subtitle: on management. --
Contributors: Harvard business review.
Publisher: Harper & Row
Published: 1975
Place of publication: New York
Language: eng
Number of pages: 751
Subjects: Management -- Addresses, essays, lectures
Description: Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice.
Notes: Bibliography: p. [715]-726. *** Articles originally published in the Harvard business review during to past 25 years.

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