America brushes up
Subtitle: the use and marketing of toothpaste and toothbrushes in the twentieth century
By: Kerry Segrave.
Publisher: McFarland & Co.
Published: 2010
Place of publication: Jefferson, N.C
Language: eng
ISBN-13: 9780786447541
Subjects: Mouth -- Care and hygiene -- United States -- History; Toothpastes -- United States -- History; Toothbrushes -- United States -- History; Advertising -- Toothpaste -- United States; Advertising -- Dental instruments and apparatus -- United States
Description: "The history of toothpaste has long been a testament to the power of false and misleading advertising. Interrupting this steady flow of hyperbole was the one true wonder ingredient: Fluoride, which enabled Crest to predominate for decades as America's top-selling brand"--Provided by publisher.
Notes: Includes bibliographical references and index.