Marketing-Kennzahlensystem auf der Basis von Handelspaneldaten
By: vorgelegt von Stefan Hampe.
Edition: 1. Aufl.
Publisher: Cuvillier
Published: 1991
Place of publication: Göttingen
Language: ger
Number of pages: 320
Subjects: Marketing.
Notes: Includes bibliographical references (p. 289-320).
Thesis (Ph. D.)--Umiversität Göttingen, 1991.