Shaping a superior corporate image
Subtitle: a conference report
By: [edited by Stephen J. Garone].
Contributors: Garone, Stephen J.; Conference Board.
Series: Report / The Conference Board ;; no. 1156-96-CH; Conference Board report ;; no. 1156-96-CH.
Publisher: Conference Board
Published: 1996
Place of publication: New York, NY
Language: eng
Number of pages: 46
Subjects: Corporate image; Public relations -- Corporations; Corporations; Brand name products -- Marketing
Notes: Cover title.
"This report is based on excerpts of select speeches presented at the Corporate Image conferences held on November 1-2, 1995, in London, and on January 23-24, 1996, in New York City"--T.p. verso.