Scale and scope economies in the global advertising and marketing services business
By: Alvin J. Silk, Ernst R. Berndt.
Contributors: Berndt, Ernst R.
Series: NBER working paper series -- no. 9965.; Working paper series (National Bureau of Economic Research) -- working paper no. 9965.
Publisher: National Bureau of Economic Research
Published: 2003
Place of publication: Cambridge, MA
Language: eng
Number of pages: 53
Subjects: Advertising -- Costs -- Mathematical models; Marketing -- Costs -- Mathematical models
Notes: "September 2003."

Includes bibliographical references (p. 39-41).

Also Available in PDF from the NBER world wide web site (www.nber.org).