Fundamentals of Selling
Subtitle: Customers for Life Through Service (The Mcgraw-Hill/Irwin Series in Marketing)
Edition: 8th edition
Publisher: Irwin/McGraw-Hill
Published: July 2003
Language: eng
Format: Hardcover
Number of pages: 610
ISBN-13: 9780072834611
Subjects: Sales & marketing; Sales & Selling - Techniques; Business / Economics / Finance; Selling; Business/Economics
First sentence: Many people consider selling and marketing synonymous terms.