Nike Culture
Subtitle: The Sign of the Swoosh (Cultural Icons series)
Publisher: Sage Publications Ltd
Published: February 13, 1999
Language: eng
Format: Hardcover
Number of pages: 208
ISBN-13: 9780761961482
Subjects: Advertising industry; Cultural studies; Sociology, Social Studies; Social aspects; Case studies; Advertising; History Of Specific Companies; Sports; Business & Economics; Business / Economics / Finance; Nike (Firm); Business/Economics; Marketing - General; Advertising & Promotion; Sociology - General; Social Science / Sociology / General; United States; Marketing
First sentence: We live in a cultural economy of signs and Nike's swoosh is currently the most recognizable brand icon in that economy.