The glitter plan
Subtitle: how we started Juicy Couture for $200 and turned it into a global brand
By: Pamela Skaist-Levy and Gela Nash-Taylor with Booth Moore
Contributors: Nash-Taylor, Gela, author; Moore, Booth, author
Publisher: Gotham
Published: 2014
Language: eng
Number of pages: 240
ISBN-13: 9781592408092
Subjects: Clothing trade; Fashion merchandising; Dress accessories; Juicy Couture (Firm); Fashion design
Description: "Part memoir, part business manual, and 100% juicy--the inside story of Juicy Couture, one of the most iconic brands of our times. While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool."--