Contemporary Canadian marketing cases
By: [compiled by] H.F. (Herb) MacKenzie.
Contributors: MacKenzie, H. F.
Edition: 2nd ed.
Publisher: Prentice-Hall
Published: 2004
Place of publication: Toronto
Language: eng
Number of pages: 318
Subjects: Marketing -- Canada -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references.