Industry inquiry trends
Subtitle: a study of the methods used by purchase decision makers to obtain information from advertisers.
Contributors: Penton Research Services.
Publisher: Penton Research Services
Published: 1998
Place of publication: Cleveland, OH
Language: eng
Number of pages: 232
Subjects: Advertising, Magazine -- United States.; Advertising, Industrial -- United States.; Procurement -- United States.
Notes: Includes bibliographical references (p. 59-61).