In-film advertising
Subtitle: brand positioning strategy
By: edited by Prateek Kanchan
Edition: 1st ed.
Series: ICFAI books
Publisher: ICFAI University Press
Published: 2006
Place of publication: Hyderabad, India
Language: eng
Number of pages: 180
ISBN-13: 9788131404867
Subjects: Product placement in mass media; Advertising; Brand name products
Notes: Contributed articles; some previously published.

Includes index.

Includes bibliographical references.
Table of contents: title: section 1. In-film advertising : the emerging paradigm; title: section 2. Indian scenario; title: section 3. Cases.