Understanding integrated marketing communications
By: Jerry G. Kliatchko
Publisher: University of Asia and the Pacific, Institute of Communication
Published: 2002
Place of publication: Pasig City, Philippines
Language: eng
Number of pages: 292
Subjects: Communication in marketing
Other titles: Integrated marketing communications
Notes: Revision of the author's thesis (doctoral)--University of Navarre, Pamplona.

Includes bibliographical references (p. 270-292).