Content rules
Subtitle: how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
By: Ann Handley & C.C. Chapman
Contributors: Chapman, C. C.
Series: New rules of social media series
Publisher: Wiley
Published: 2011
Place of publication: Hoboken, N.J
Language: eng
Number of pages: 282
ISBN-13: 9780470648285
Subjects: Social media; Web sites; Design; Internet marketing
Description: A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Notes: Includes bibliographical references and index.