Model-audience relevance in contemporary advertising
Subtitle: targeting the cognitively young
By: Marylyn Carrigan and Izabelle Szmigin.
Contributors: Szmigin, Izabelle.; University of Birmingham. Department of Commerce.
Series: Working papers in commerce / Department of Commerce, University of Birmingham -- no.98/02; Working papers in commerce (Department of Commerce, University of Birmingham) -- no.98/02.
Publisher: Department of Commerce, University of Birmingham
Published: 1998
Place of publication: Birmingham
Language: eng