Reflections on a Cultural Brand
Subtitle: Connecting with Lifestyles
Publisher: The Hartman Group
Published: April 1, 2003
Format: Paperback
Number of pages: 96
ISBN-13: 9781929027057
First sentence: Here it is 2003-a good two to three years into the new millennium-and many in the business community (and beyond), remains wholly enraptured by the awe-inspiring power of something we call "the brand."