The rediscovery of marketing
By: by Robert D. Buzzell
Series: Working paper / Division of Research, Harvard Business School -- 1-786-043; Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- 1-786-043
Publisher: Division of Research, Harvard Business School
Published: 1986
Place of publication: [Boston, Mass.] (Soldiers Field, Boston 02163)
Language: eng
Number of pages: 22
Subjects: Marketing
Notes: "June 1986."

Includes bibliographical references.