Marketing Japanese style
By: Paul Herbig.
Publisher: Quorum Books
Published: 1995
Place of publication: Westport, Conn
Language: eng
Number of pages: 295
Subjects: Marketing -- Japan; Advertising -- Japan; Export marketing -- Japan
Description: Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and their place in the marketing structure.
Notes: Includes bibliographical references (p. [275]-290 and index.