The audience and business of YouTube and online videos
By: edited by Louisa Ha
Series: Lexington studies in communication and storytelling; Lexington studies in communication and storytelling
Publisher: Lexington Books
Published: 2018
Language: eng
Number of pages: 218
ISBN-13: 9781498576482
Subjects: Audiences; Internet videos; Mass media; Internet users; Video recordings industry; Economic aspects; YouTube (Firm); Psychology
Notes: Includes bibliographical references and index.
Table of contents: title: YouTube as a global online video portal and an alternative to TV / Louisa Ha; title: Users and nonusers of YouTube and online video services / Mohammad Abuljadail; title: What do digital natives watch on YouTube? / Alyssa Fisher and Louisa Ha; title: How digital natives watch online videos : digital divide and media devices / Louisa Ha; title: YouTube product review videos as eWOM / Nicky Chang Bi; title: Comments on YouTube product review videos / Xiaoli Wen; title: YouTube and other social media / Fiouna Ruonan Zhang and Nicky Chang Bi; title: Brand videos on YouTube / Alyssa Fisher; title: Sponsored videos on YouTube / Fiouna Ruonan Zhang; title: Online video advertising viewership and avoidance on YouTube / Kisun Kim and Claire Youngnyo Joa; title: Most popular YouTube channels / Louisa Ha; title: Is YouTube Red the ultimate viewing experience and the future of online video audience research? / Louisa Ha.