Do exporters understand the needs of importers?
Subtitle: a discriminant analysis between high and low involvement exporters
By: by Constantine S. Katsikeas, Dave Crick, Ali Al-Khalifa.
Contributors: Crick, David.; Al-Khalifa, Ali.; University of Leicester. Management Centre.
Series: Discussion papers in management studies / University of Leicester, Management Centre -- no.94/9
Publisher: Leicester University Management Centre
Published: 1994
Place of publication: Leicester
Language: eng