Hard sell, soft sell
By: produced, written, directed & edited by David Espar ; ... a coproduction of WGBH Boston and KTEH San Jose.
Contributors: Sevareid, Eric,  1912-; WGBH (Television station : Boston, Mass.); KTEH-TV (Television station : San Jose, Calif.); MTI Teleprograms Inc.
Series: Enterprise -- no. 3; Enterprise
Publisher: Distributed by MTI Teleprograms
Place of publication: Northbrook, IL
Format: Videorecording
Number of pages: 29
Subjects: Selling.; Sales personnel.; Women sales personnel.
Other titles: Soft sell.
Description: Uses an upbeat, light-documentary style in following the fortunes of three commissioned salespeople in widely diverse fields. All three successfully blend their own personalities with the requirements of their products and their customers to come up with a sales approach that works for them.
Notes: Restricted to PCC use only.

Title on cassette and container: Soft sell.

Broadcast over PBS as a segment of: Enterprise.

Issued also as U-matic 3/4 in. or Beta 1/2 in.

Camera, Robert L. Moore ; advisors, Michael Porter, Robert Glauber, Theodore Levitt.

Series host, Eric Sevareid ; narrator, Tony Kahn.

High school students through adults.

This tape does NOT have captions or subtitles