Marketing management
By: Philip Kotler, Kevin Lane Keller
Contributors: Keller, Kevin Lane, 1956-
Edition: 12th ed.
Publisher: Prentice-Hall of India Private Ltd.
Published: 2006
Place of publication: New Delhi
Language: eng
Number of pages: 729
ISBN-13: 9788120327993
Subjects: Marketing; Management
Notes: Includes bibliographical references and indexes.