Cases in e-commerce
By: Jeffrey F. Rayport, Bernard J. Jaworski.
Contributors: Jaworski, Bernard J.
Publisher: McGraw-Hill/Irwin marketspaceU
Published: 2002
Place of publication: Boston; London
Language: eng
Number of pages: 631
Subjects: Electronic commerce -- Case studies.; Internet marketing -- Case studies.; Internet advertising -- Case studies.
Genres: Case studies.
Notes: Includes bibliographical references and index.