Testing a signalling theory of advertising
By: by John W. Maxwell
Contributors: Queen's University (Kingston, Ont.). Institute for Economic Research
Series: Discussion paper -- #838; Discussion paper (Queen's University (Kingston, Ont.). Institute for Economic Research) -- no. 838.
Publisher: Institute for Economic Research, Queen's University
Published: 1991
Place of publication: Kingston, Ont
Language: eng
Number of pages: 49
Notes: Includes bibliographical references: p. 41-42.

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