Fail fast or win big
Subtitle: the start-up plan for starting now
By: Bernhard Schroeder
Edition: First Edition.
Publisher: AMACOM - American Management Association
Published: 2015
Language: eng
Number of pages: 198
ISBN-13: 9780814434789; 9780814434796
Subjects: Planning; New business enterprises; New products
Description: Argues that entrepreneurs should stick to a "leanmodel" framework -- which allows for going from prototype to market in ninety days -- in lieu of a business plan since today's markets shift so quickly.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction: why today's entrepreneurs need to read this book; title: The end of business plans; title: The new way: the leanmodel framework; title: Ideas are great but business models rule; title: Lean resources, less is more; title: Rapid prototyping, right now; title: The whole customer truth; title: Entrepreneurs have a new investor : the crowd; title: Opportunity is here and everywhere; title: Entrepreneurs who tried to fail fast and won big; title: If you want to be an entrepreneur, be one; title: Recommended reading, my favorites; title: Appendix: about the author; title: Index.