Marketing books to consumers
Subtitle: trends in trade, paperback, book club, and mail order publishing
By: by Grant D. Hobson.
Series: K.I.P. studies
Publisher: Knowledge Industry Publications
Published: 1980
Place of publication: White Plains, NY (2 Corporate Park Dr., White Plains, NY 10604)
Language: eng
Number of pages: 215
Subjects: Book industries and trade -- United States.; Booksellers and bookselling -- United States.
Notes: Includes index.