The other Europe
Subtitle: a complete guide to business opportunities in Eastern Europe
By: Christopher Engholm.
Publisher: McGraw-Hill
Published: 1994
Place of publication: New York
Language: eng
Number of pages: 361
Subjects: Investments, American -- Europe, Eastern.; International business enterprises -- United States -- Management.; International business enterprises -- Europe, Eastern -- Management; Corporations, American -- Europe, Eastern.; Europe, Eastern -- Economic policy.
Description: "As political walls tumble and economic barriers disappear, the number of new opportunities for doing business with Eastern Europe's emerging capitalists is soaring. Indeed, at this very moment, many of America's most forward - looking individuals and corporations are building profitable relationships with their counterparts in Eastern Europe and the former Soviet republics - relationships that can virtually guarantee a company's success throughout the '90s and well into the twenty-first century." "Now, thanks to this revealing guide, you can learn the success stories and closely guarded secrets of hundreds of corporate executives, independent entrepreneurs, small business owners, and innovative managers who have already discovered the opportunities in the markets of East-Central Europe and the former USSR." "Based on normally hard-to-come-by information from companies and individual entrepreneurs who have launched successful ventures in Eastern Europe and the newly independent states, here's an invaluable guide to one of the most exciting investment opportunities of the twenty-first century!"--BOOK JACKET.
Notes: Includes bibliographical references (p. 341-354) and index.