The Denny's story
Subtitle: how a company in crisis resurrected its good name
By: Jim Adamson with Robert McNatt and Rosemary Bray McNatt.
Contributors: McNatt, Rosemary Bray.; McNatt, Robert.
Publisher: John Wiley & Sons, Inc.
Published: 2000
Place of publication: New York
Language: eng
Number of pages: 205
Subjects: Denny's, Inc.
Other titles: How a company in crisis resurrected its good name
Description: "In the early '90s, the Denny's restaurant chain was faced with charges of race discrimination that severely damaged its images. Stories of African-American customers who were denied service or asked to prepay before eating were made public across the United States and around the world. In 1994, Denny's settled two class-action lawsuits for $54 million." "The Denny's Story is the real-life account of how the company pulled itself out of a public relations nightmare and earned back the trust of its customers. Adamson describes how his prior professional experience prepared him for the work he faced in restoring Denny's reputation after a series of troubling incidents that led to lawsuits filed against the company."--Jacket.
Notes: Includes index.