Marketing Communications
Publisher: Bookboon.com
Published: 2013
ISBN-13: 9788740306743
Table of contents: title: Obsah; title: Fundamentals Of Communication In Marketing; title: Consumer Behaviour And Marketing Communication; title: Promotion Planning And Techniques; title: Advertising Techniques; title: Organizination And Management Of Advertising Agencies And Advertising Departments; title: Advertising Media; title: Advertising Research; title: Sales Promotion And Publicity; title: Personified Promotion; title: Direct Marketing; title: Public Relations