The social current
Subtitle: monitoring and analyzing conversation in social media
By: Allie Siarto, Richard T. Cole ; foreword by Richard Edelman
Contributors: Cole, Richard T., 1948-; Edelman, Richard
Publisher: Racom Communications
Published: 2013
Place of publication: Chicago, IL
Language: eng
Number of pages: 167
ISBN-13: 9781933199429
Subjects: Social media; Consumer behavior; Marketing research; Data mining; Relationship marketing; Customer relations
Description: "With the rise of social media, listening is more vital to business than ever ... Whether you work in small boutique, a bank, a PR or ad agency, or are a private consultant, this book provides a simple, actionable guide to what it take to set up a social media listening program that enables you to: monitor conversations around your brand and industry; seek out opportunities and threats; respond to customers around the issues that matter to you; drive insights for creative marketing and product development; evaluate what content is resonating with your audience and measure program success"--P. [4] of cover.
Notes: Includes index.