Nachkaufmarketing
Subtitle: Kundenzufriedenheit und Kundenbindung auf Konsumgütermärkten
By: Kurt Jeschke.
Series: Markt und Konsum,; Bd. 1
Publisher: P. Lang
Published: 1995
Place of publication: Frankfurt am Main; New York
Language: ger
Number of pages: 340
Subjects: Consumer satisfaction.; Customer relations.
Notes: Includes bibliographical references (p. 311-340).