Costs and effects of advertising
By: edited by Angela M. Bowey and Keith Crosier
Contributors: Bowey, Angela; Crosier, Keith
Publisher: MCB Publications
Published: 1979
Place of publication: Bradford, West Yorkshire
Language: eng
Number of pages: 403
Subjects: Advertising -- Costs
Other titles: Management decision
Notes: Issued as v. 17, no. 5 of Management decision

Cover title

Includes bibliographical references