Status update
Subtitle: celebrity, publicity, and branding in the social media age
By: Alice E. Marwick
Publisher: Yale University Press
Published: 2013
Language: eng
Number of pages: 360
ISBN-13: 9780300176728
Subjects: Branding (Marketing); Social media; Publicity; Web 2.0.; Social status; Celebrities
Description: Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
Notes: Includes bibliographical references and index.
Table of contents: title: Introduction; title: A Cultural History of Web 2.0; title: Leaders and Followers : Status in the Tech Scene; title: Fabulous Lives of Micro-Celebrities; title: Self-Branding : The (Safe for Work) Self; title: Lifestreaming: We Live in Public; title: Designed in California: Entrepreneurship and the Myths of Web 2.0; title: Conclusion.