The Brand Promise
Subtitle: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
Edition: 1 edition
Publisher: McGraw-Hill
Published: April 11, 2008
Language: eng
Format: Hardcover
Number of pages: 288
ISBN-13: 9780071494410
Subjects: Sales & marketing; Marketing; Product Management; Business & Economics; Business / Economics / Finance; Business/Economics; Marketing - Direct; Business & Economics / Marketing / Direct; Marketing - General