Specialty shop retailing
Subtitle: everything you need to run your own store
By: Carol Schroeder.
Edition: 3rd ed.
Publisher: John Wiley & Sons
Published: 2007
Place of publication: Hoboken, NJ
Language: eng
ISBN-13: 9780470107416
Subjects: Retail trade -- Management; Specialty stores -- Management
Notes: Includes index.
Table of contents: title: Getting started; title: Managing your store's finances; title: Successful store design; title: Gathering the goods : merchandise buying; title: Visual merchandising : displays that sell; title: Finding and keeping great employees; title: Customer service essentials; title: Getting the word out : advertising your shop; title: Using the internet to promote and prosper; title: Creative promotion and publicity; title: Beating the big box stores; title: Good works are good business; title: Managing during tough times; title: Improving sales and profitability; title: Looking to the future.