Bank marketing research
Subtitle: a practical guide
By: by Iana L. Schmitzer.
Contributors: American Bankers Association. Bank Marketing Division.
Publisher: Bank Marketing Division, American Bankers Association
Published: 1983
Place of publication: Washington, D.C. (1120 Connecticut Ave., N.W., Washington 20036)
Language: eng
Number of pages: 246
Subjects: Bank marketing.; Marketing research.
Notes: Bibliography: p. 245-246.