The distribution trap
Subtitle: keeping your innovations from becoming commodities
By: Andrew R. Thomas and Timothy J. Wilkinson.
Contributors: Wilkinson, Timothy J.
Publisher: Praeger/ABC-CLIO
Published: 2010
Place of publication: Santa Barbara, Calif
Language: eng
Number of pages: 174
ISBN-13: 9780313365522; 9780313365539
Subjects: Distributors (Commerce); Dealers (Retail trade); New products -- Marketing
Notes: Includes bibliographical references and index.
Table of contents: title: The distribution trap; title: The (d)evolution of distribution; title: Abandoning brand integrity; title: Turning your innovations into commodities; title: Living the outsourcing compulsion; title: The STIHL story; title: Controlling your channels; title: Using a direct marketing strategy; title: Going global and keeping the faith; title: Distribution: the key to the sustainable enterprise.