Product development
Subtitle: a structured approach to consumer product development, design, and manufacture
By: Anil Mital ... [et al.].
Contributors: Mital, Anil.
Publisher: Butterworth-Heinemann, An imprint of Elsevier
Published: 2008
Place of publication: Amster dam; Boston, MA
Language: eng
Number of pages: 425
ISBN-13: 9780750683098
Subjects: New products -- Management; New products -- Marketing; Strategic planning
Notes: Includes bibliographical references and index.