The service-dominant logic of marketing
Subtitle: dialog, debate, and directions
By: edited by Robert F. Lusch and Stephen L. Vargo.
Contributors: Lusch, Robert F.; Vargo, Stephen L., 1945-
Publisher: M.E. Sharpe
Published: 2006
Place of publication: Armonk, N.Y
Language: eng
Number of pages: 449
Subjects: Marketing -- Philosophy.; Customer services.; Relationship marketing.
Notes: Includes bibliographical references and index.