Managing global customers
Subtitle: an integrated approach
By: George S. Yip, Audrey J. M. Bink.
Contributors: Bink, Audrey J. M.
Publisher: Oxford University Press
Published: 2007
Place of publication: Oxford; New York
Language: eng
ISBN-13: 9780199229833
Subjects: Customer relations -- Management; International business enterprises -- Management
Notes: Includes bibliographical references and index.