Consumer behavior and marketing strategy
Subtitle: J. Paul Peter, Jerry C. Olson.
Contributors: Olson, Jerry C 1944-
Edition: 5th ed.
Series: The Irwin/McGraw-Hill series in marketing
Publisher: Irwin/McGraw-Hill
Published: 1998
Place of publication: Boston, Mass
Language: eng
Subjects: Consumer behavior.; Marketing.
Notes: Includes bibliographical references and indexes.