Influence
Subtitle: Science and Practice (5th Edition)
Edition: 5 edition
Publisher: Allyn & Bacon
Published: May 11, 2008
Language: eng
Format: Paperback
Number of pages: 272
ISBN-13: 9780205609994
Subjects: General; Marketing - General; Business & Economics / Marketing / General; Psychology
Description: Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.